While setting up your Instagram Business account is a fairly straightforward process, it is best if you follow each of the important steps.

In this chapter of the 8-chapter Instagram Advertising Guide, you will learn:

• What is an Instagram for Business account?
• What are the benefits of having an Instagram Business account?
• How to create an Instagram account for your business?
• How to set up an Instagram advertising account
• What are the best practices for account setup on Instagram?

What Is an Instagram Business Account?

Many marketers make the mistake of managing their brand’s Instagram account as a regular account. However, they’ll be missing out on some great features available with Instagram for Business.

By creating an Instagram Business account, you can:

• See real-time insights into how your stories and promoted posts perform throughout the day
• Learn additional information about your followers and how they interact with your posts and stories
• Include more information about your company like business hours, location and phone number
• Set up Instagram advertising campaigns and see your Instagram ad reports
• You can also promote any posts you’ve shared, and include a button like “Learn More”, to reach new potential customers

Up next, you will find the step-by-step instructions for setting up your Instagram Business account.

How to Create an Instagram Account for Your Business

Step 1: Download and launch the Instagram app

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.

Step 2: Sign Up for Instagram

Tap on “Sign Up”, then enter your email address and tap “Net”t, or tap “Log in with Facebook” to sign up with your Facebook account.

Step 3: Create a business profile

Within the Instagram app, find settings, then scroll down and tap on “Switch to Business Account”. Here, you can link your Instagram account to a Facebook Page.

Once you’ve changed to a business account, you can add additional business information like store hours, business address or a phone number.

Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.

Step 4: Start posting!

Now that you’ve set up your Instagram Business account, it’s time to make your first post!

You can also set up Instagram ad campaigns right after you’ve completed creating your Instagram advertising account that’s linked to your Facebook Page.

Read more: 84 Best Instagram Ad Examples in 2018 From TOP Brands

[convertkit_form form=”7742777″]

How to Add Your Instagram Account to Facebook Business Manager

In order to start advertising on Instagram, you need a Facebook advertising account and a Facebook Page.

You do not necessarily need a Facebook Business Manager account. However, if you’d like to review and respond to the comments on your ads, you’ll need to add an Instagram account to your Business Manager.

To add your Instagram account to your Facebook Business Manager, follow these steps:

1. Go to your Facebook Business Manager
2. On the left side of the page, click “Business Settings” and “Instagram Accounts”
3. Click on “Claim New Instagram Account”
4. Add your username and password, then click “Next”
5. To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button

If you don’t have a Facebook Business Manager account yet, here’s how you and set it up.

How to Set Up an Instagram Advertising Account on Facebook

There is no individual Instagram Ads Manager that you can use. Instagram ads are managed with the same tools as Facebook ads:

• Facebook Ads Manager
• Facebook Power Editor
• Facebook’s Marketing API

In addition to these four options, you can also advertise by using:

• The Instagram app
• Instagram Partners

To set up a Facebook advertising account, follow these guidelines:

1. Open your Business Manager Settings.
2. Under the People and Assets tab, click on “Ad Accounts”
3. On the right side of the page, select “Add New Ad Accounts”
4. Choose one of the 3 options: “Claim Ad Account”, “Request Access to an Ad Account” or “Create a New Ad Account”
5. If you choose to request access or claim an ad account, enter the ad account ID. (Learn where to find the account ID)

To add your Instagram account to your Facebook advertising account, follow these steps:

1. Go to your Business Manager
2. Click on “Business Settings” and then “Instagram Accounts”
3. Click on the Instagram account you’d like to assign an ad account to
4. Click “Assign Ad Accounts”
5. To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button

How to Add New Users to Your Instagram Ads Account

If you’re working with a marketing team or an advertising agency, you may need to give them access to your Instagram for Business account.

Note that in order to add new users to your Instagram Business account, you have to have an admin access to the Facebook Page related to Instagram account.

If you’re already using the Facebook Business Manager (which you really should), here’s how to give new people editing access to your Instagram account:

1. Open your Business Manager settings
2. Go to the “People” section and select the person you want to give Instagram account access to or click on “Add New People” to add new users
3. Click on “Assign Assets” and select either “Pages,” “Ad Accounts,” or “Product Catalogs”
4. Select the specific assets you’d like to share access to and choose a role
5. Hit the “Save Changes” button.

There’s a large set of different roles that you can assign to your colleagues and partners.

Team members: If you want to add your team members to your Instagram account, you should assign them the “Page editor” role.

Ad agency: When working with an advertising agency that doesn’t manage your Instagram posts, assign them the “Page advertiser” role.

Once you’ve completed the Facebook Business Manager account setup and invited your team members to manage your Instagram Business account, you’re all set.

Now, all you need to do is nail your Instagram targeting and Facebook ad design to get a high ROI out of your campaigns.

Congrats! You’re ready to go!

Now that you’ve successfully created your Facebook Business Manager account and linked it to your Instagram Business account, you can start seeing more insights and create your first Instagram campaign.

Proceed to learning the step-by-step guidelines for creating your first Instagram campaign by using one of these three tools:

• Facebook Ads Manager
• Facebook Power Editor
• Instagram’s app

Additional reading:

• From 0 to Results. How to Set Up Low-Budget Facebook Campaigns

The post Instagram for Business Guide – 2025 Update appeared first on Marketing Fix blog.

Don’t act surprised – everyone’s doing it.

It’s not just some shady Twitter accounts and armies of bots. Many beloved brands and well-known influencers are using follow-unfollow tools to inflate their follower numbers.

And the weird part is, it works.

This article will explain who?, why?, and how? are using the automated accumulation of Twitter followers. You’ll also find the answer to the question Should I do it?

Here’s an honest account on why brands can benefit from inflated Twitter follower numbers, but also why this monkey business is a waste of everyone’s time.

The popularity of automated Twitter following

As mentioned before, many prominent people and brands are using automated Twitter follower tools.

We recently analyzed Twitter accounts of top 145 marketing tools.

Out of 145 MarTech Twitter accounts, 33.1% are potentially inflating their follower numbers by using follow-unfollow tactics.

This chart illustrates the concentration of mutual following between a Twitter account and their followers. (The accounts were randomly chosen among the 145 accounts analyzed)

Accounts with high red and purple columns follow thousands of users who never followed them back.

Now, why would a marketing tool want to follow hundreds of thousands of Twitter accounts?

How to recognize a Twitter account with “fake” followers:

The first sign that a Twitter account is using an automated following tool is a high ratio of people they follow vs. people following them.

Another red flag is an account following hundreds of thousands of people – no social media manager could’ve possible followed all those people.

I didn’t have to look hard to find these examples, there are millions of similar accounts out there. And these aren’t bot accounts. These are brands trying to increase the number of Twitter followers, earn people’s trust via social proof, and drive more sales.

Automated Twitter following tools are wildly popular. A quick Google search reveals that this is quite a competitive industry with tens of different tools promising you more Twitter followers. Look at the second result.

Increasing Twitter follower count – how it works

In case you haven’t heard of this technique before, here’s how it works: a Twitter account owner uses automated tools follow another Twitter user’s followers, up to 1000 people per day (that’s a limit set by Twitter).

As a few days pass, they’ll unfollow all the users who haven’t followed them back. Meanwhile, they’re following new Twitter profiles every day.

In this automated click-and-follow routing, there’s no consideration who’s being followed. The sole goal is to inflate the numbers on a Twitter profile’s follower parameter.

Yet, as someone who has used the follow-unfollow tools, I must say – it is borderline addictive.

Right after following hundreds of people, your Twitter notifications light up. You’ll get tons of new followers and automated welcome messages.

There’s just one important question people forget to ask – If these people are automatically following me back and sending a welcome message… Aren’t they using the same tools as I am?

Is “fake” Twitter following working?

Yes.

There’s a time in a Twitter account’s lifecycle when automated follower inflation can help. It’s right after creating the profile.

When seeing a cool tweet and being on the verge of following the profile behind it, people usually look for social proof – Are other following this account?

If your new Twitter profile’s follower account is 20, you won’t look like the most popular kid on the block. If it’s 1000+, you’ll be perceived as someone worth following.

Automated Twitter following tools can help you get to the first 1000 followers in a matter of days. If your goal is to share high-quality content and weighty opinions, the rest will follow organically.

No.

If your goal is to become a well-known Twitter influencer and accumulate thousands of engaged readers, while being lazy and relying on fake following, you won’t get very far.

If you’re just publishing low-value content and spamming other Twitter users with your offers, not even 100k “fake” Twitter followers won’t help you.

What’s the point of having 100k Twitter followers if all of them follow back thousands of profiles like yours? These people and brands never see your tweet, lest to speak of engaging with it.

Using automated follow-unfollow tools will bring you followers that are just as indifferent of your tweets as they are of yours. These “fake” followers will never like, retweet, or mention your tweets.

Stop using automated following tools

When starting the Aggregate blog, I finally realized one thing:

Using the automated Twitter follow-unfollow tools is never worth the time spent.

With an extra 15 minutes each day, one can:

• Create 8 high-quality tweets to share
• Start conversations with Twitter influencers
• Brainstorm new ways of engaging with your audience

All of these activities have a higher return on investment than any mechanical follower hack you can pull.

The post Everyone’s Using Automated Twitter Following Tools. Stop. appeared first on Marketing Fix blog.