Contact / Consulting


I’m Karola, a freelance marker specialized in marketing & growth strategy, marketing audits, and Facebook ads. I’m based in Paris, France.

karola karlson

I also help my clients with branding & design, Google & LinkedIn ads, content marketing, SEO, website copywriting, email marketing, CRO, ASO, and other fancy abbreviations… Well, whatever helps their business to grow.

In the past 5 years, I worked as the Global Head of Marketing in Bolt, the fastest-growing ride-hailing platform in the world, operating globally in 30+ markets. My job was to help to grow my team from 3 to 30 people and establish the workflow.

Now, I’m back to freelancing, consulting both B2C and B2B companies (especially tech and eCommerce) on growth marketing strategy and improving their online advertising results.

LinkedIn | Instagram

Check out the recent AMA session we did with GrowthHackers to learn more about my skill set.

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Want to hire me as a consultant for your marketing project?

Send your request at or reach out on LinkedIn and I’ll get back to you.

Update: From January 2022, I am going to take a 9-month break from marketing work and focus on personal creative projects. I’ll be back to help companies with marketing consultation from September 2022.


Facebook advertising consulting

Consulting projects done in 2021:


Content Marketing Institute: 9 Brilliant Tactics to Promote Your Blog Content on Facebook

Social Media Examiner: 6 Facebook Remarketing Tactics That Work

KlientBoost101-Point Guide to Master Facebook Custom Audiences

KlientBoost: Facebook Ads Bidding – 54 Tips, Hacks & Methods to Know

Kissmetrics: 12 Genius Ways to Apply Emotional Marketing to Facebook Ads

KlientBoost: Secrets Revealed: 47 Closely Guarded Facebook Ad Tips

AdEspresso: We Tested Over 100 Different Facebook Ads in One Month – Here’s What We Learned

AdEspresso: 18 Genius Facebook Ad Hacks for Winning Campaigns 

AdEspresso: 10 Facebook Ad Optimization Hacks for Massive Success

Copy Hackers: 36 Facebook Ad Hacks for 2017

And, well… of course this entire blog!