Thank you. Keep up the good work. Just make sure you try it at a 10 + relevancy scored campaign.

I see your point and I believe that it could work. I might even run a test the promoting the next blog post coming up on Wednesday 😉

You are absolutely right concerning objective. I usually roll with small budgets, but there is some content spread across different mediums that generate true virality, which then gives back lots of feedback – data.

At that point I find that there’s a sweet spot of virality where objective kind of holds you back. For example, if you promote a blog link with the link clicks objective, the algorithm will show this to part of your audience that tends to click more, which means that it will probably cut down on reach, or other engagement (likes for example).

There are those unicorn posts or campaigns that go viral, and make the objective redundant, then you might need to optimise for reach, because more exposure will give you an excellent mix of everything. For example, a new blog trying to making it big with a viral piece of article will be able to maximize clicks, page likes (invites from likes), engagement, and awareness with a very low budget.

This is probably true for that really small 1%, the one in 100 posts, but I ‘ve seen it happen a couple of times nonetheless, and it’s beautiful!

Hey Angelos.

Good point!
Have you tried optimizing for reach vs. post engagement vs. clicks?

As far as our A/B tests go, we’ve always seen better results when optimizing for engagement with blog articles (that’s the goal we want when sharing our articles) vs. reach.

If your article reaches many people but non of them engage with the ad, it’s not very helpful. Even if the article has a potential of virality, I’d say it’s smart to optimize for the final goal – engagement or link clicks.

If your audience is highly relevant, and your content/offer/creative particularly strong, optimising for an objective might result in the algorithm holding back on your potential reach.

Thanks Mony! ??

Hope you’ll see great Facebook ad results!