Comments on: From 1.6k to 31k Monthly Blog Visitors in 20 Months – How We Did It

By: Karola Karlson

Karola Karlson — Fri, 04 Aug 2017 11:26:00 +0000

In reply to Chris Stimson. Hey Chris. Worth the hard work on content marketing? Well, it depends on the sales ROI you're getting out of the blog traffic, not the size of blog traffic per se. ?

By: Chris Stimson

Chris Stimson — Fri, 04 Aug 2017 10:41:00 +0000

In reply to Karola Karlson. What monthly search volume is worth it in your opinion?

By: Karola Karlson

Karola Karlson — Fri, 16 Jun 2017 05:42:00 +0000

In reply to Jigar Patel. Hey Jigar, Actually, I do not agree with you 100%. Building an email list for the sake of building an email list and sending people weekly newsletters is not a high-ROI marketing activity. How will you turn those email subscribers into sales?

By: Jigar Patel

Jigar Patel — Wed, 14 Jun 2017 07:55:00 +0000

Working on email subscriber is the key instead of guest posting.

By: Karola Karlson

Karola Karlson — Thu, 08 Jun 2017 10:34:00 +0000

In reply to Tony Faccenda.

Thank you Tony! ?

It depends on what you define as a “working guest posting strategy”. If the goal is getting backlinks, it does not work. I truly recommend and article by Time Soulo of Ahrefs where he analyzed the ROI of 273 guest posts and found that if you want to increase sales, guest posting is kind of useless. http://bloggerjet.com/guest-post/

By: Tony Faccenda

Tony Faccenda — Wed, 07 Jun 2017 13:02:00 +0000

Hey Karola, great article! I’m curious as to why the guest posting strategy didn’t work, especially as you featured on such influential sites. Do you think it was because the audience was too general, or was the CTA/link to your own blog not strong enough?

By: Karola Karlson

Karola Karlson — Thu, 11 May 2017 07:06:00 +0000

In reply to Kristian Jønsson.

Hi Kristian,

Thank you for your kind words! ?

We usually change the headlines after 2 or 3 months of the initial publishing date. We want to get the article ranking in the TOP50 of SERPs and then use the headline hack to boost the rankings and move up on the SERPs.
We usually run the test until the article has 10k SERP impressions (you can check it in Google Search Console) or if we don’t have the time to track the exact number of impressions, we usually let the tests run for 30 days.

Hope that’s helpful!

By: Kristian Jønsson

Kristian Jønsson — Wed, 10 May 2017 19:05:00 +0000

Hi Karola,

Thanks for a great article!

Regarding tip 8 – How long time do you wait from you publish the article, to you decide if you should change the headline? For how long time should the test be?

By: Karola Karlson

Karola Karlson — Tue, 02 May 2017 05:32:00 +0000

In reply to Kunal Sampat.

Hey Kunal,

We never did guest posting to get a single backlink to an article. Think about it… You spend hours of time producing quality content for another blog. If instead, you could spend 10 hours creating a 10x post on the topic on your own blog.

I know everyone’s suggesting to write guest posts. I’m not saying it won’t help you rank. However, we never used this tactic and focused our resources elsewhere. It worked out just swell.

By: Karola Karlson

Karola Karlson — Tue, 02 May 2017 05:29:00 +0000

In reply to baldjake.

Actually, we did not focus on getting any quality backlinks just for the sake of getting backlinks.

Our strongest backlinks to date are the ones I added into my personal contributions to marketing blogs, mentioning Scoro as an example 😉

However, if you’d ask me what’s the best way to get quality backlinks, it’s not guest posting. It’s publishing original research that’s “so good it can’t be ignored” and will be referenced in many other blogs in the future.