Instagram for Business helps brands to set up an Instagram account and start posting content.

While setting up your Instagram Business account is a fairly straightforward process, it is best if you follow each of the important steps.

In this chapter of the 8-chapter Instagram Advertising Guide, you will learn:

  • What is an Instagram for Business account?
  • What are the benefits of having an Instagram Business account?
  • How to create an Instagram account for your business?
  • How to set up an Instagram advertising account
  • What are the best practices for account setup on Instagram?

What Is an Instagram Business Account?

Many marketers make the mistake of managing their brand’s Instagram account as a regular account. However, they’ll be missing out on some great features available with Instagram for Business.

By creating an Instagram Business account, you can:

  • See real-time insights into how your stories and promoted posts perform throughout the day
  • Learn additional information about your followers and how they interact with your posts and stories
  • Include more information about your company like business hours, location and phone number
  • Set up Instagram advertising campaigns and see your Instagram ad reports
  • You can also promote any posts you’ve shared, and include a button like “Learn More”, to reach new potential customers
Instagram for Business

Instagram for Business

Up next, you will find the step-by-step instructions for setting up your Instagram Business account.

How to Create an Instagram Account for Your Business

Step 1: Download and launch the Instagram app

Download the Instagram app for iOS from the App Store, Android from Google Play store or Windows Phone from the Windows Phone Store. Once the app is installed on your mobile phone, tap to open it.

Step 2: Sign Up for Instagram

Tap on “Sign Up”, then enter your email address and tap “Net”t, or tap “Log in with Facebook” to sign up with your Facebook account.

Step 3: Create a business profile

Within the Instagram app, find settings, then scroll down and tap on “Switch to Business Account”. Here, you can link your Instagram account to a Facebook Page.

Once you’ve changed to a business account, you can add additional business information like store hours, business address or a phone number.

Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.

Switch to a Business account

Switch your Instagram account to a Business account

Step 4: Start posting!

Now that you’ve set up your Instagram Business account, it’s time to make your first post!

You can also set up Instagram ad campaigns right after you’ve completed creating your Instagram advertising account that’s linked to your Facebook Page.

Read more: 84 Best Instagram Ad Examples in 2018 From TOP Brands

instagram advertising


How to Add Your Instagram Account to Facebook Business Manager

In order to start advertising on Instagram, you need a Facebook advertising account and a Facebook Page.

You do not necessarily need a Facebook Business Manager account. However, if you’d like to review and respond to the comments on your ads, you’ll need to add an Instagram account to your Business Manager.

To add your Instagram account to your Facebook Business Manager, follow these steps:

  1. Go to your Facebook Business Manager
  2. On the left side of the page, click “Business Settings” and “Instagram Accounts”
  3. Click on “Claim New Instagram Account”
  4. Add your username and password, then click “Next”
  5. To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button

If you don’t have a Facebook Business Manager account yet, here’s how you and set it up.

Instagram business

Connect your Instagram with Business Manager


How to Set Up an Instagram Advertising Account on Facebook

There is no individual Instagram Ads Manager that you can use. Instagram ads are managed with the same tools as Facebook ads:

  • Facebook Ads Manager
  • Facebook Power Editor
  • Facebook’s Marketing API

In addition to these four options, you can also advertise by using:

  • The Instagram app
  • Instagram Partners

To set up a Facebook advertising account, follow these guidelines:

  1. Open your Business Manager Settings.
  2. Under the People and Assets tab, click on “Ad Accounts”
  3. On the right side of the page, select “Add New Ad Accounts”
  4. Choose one of the 3 options: “Claim Ad Account”, “Request Access to an Ad Account” or “Create a New Ad Account”
  5. If you choose to request access or claim an ad account, enter the ad account ID. (Learn where to find the account ID)

To add your Instagram account to your Facebook advertising account, follow these steps:

  1. Go to your Business Manager
  2. Click on “Business Settings” and then “Instagram Accounts”
  3. Click on the Instagram account you’d like to assign an ad account to
  4. Click “Assign Ad Accounts”
  5. To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button

How to Add New Users to Your Instagram Ads Account

If you’re working with a marketing team or an advertising agency, you may need to give them access to your Instagram for Business account.

Note that in order to add new users to your Instagram Business account, you have to have an admin access to the Facebook Page related to Instagram account.

If you’re already using the Facebook Business Manager (which you really should), here’s how to give new people editing access to your Instagram account:

  1. Open your Business Manager settings
  2. Go to the “People” section and select the person you want to give Instagram account access to or click on “Add New People” to add new users
  3. Click on “Assign Assets” and select either “Pages,” “Ad Accounts,” or “Product Catalogs”
  4. Select the specific assets you’d like to share access to and choose a role
  5. Hit the “Save Changes” button.
Instagram account access

Give access to additional people

There’s a large set of different roles that you can assign to your colleagues and partners.

Facebook Page roles

Facebook Page roles

Team members: If you want to add your team members to your Instagram account, you should assign them the “Page editor” role.

Ad agency: When working with an advertising agency that doesn’t manage your Instagram posts, assign them the “Page advertiser” role.

Once you’ve completed the Facebook Business Manager account setup and invited your team members to manage your Instagram Business account, you’re all set.

Now, all you need to do is nail your Instagram targeting and Facebook ad design to get a high ROI out of your campaigns.

Congrats! You’re ready to go!

Now that you’ve successfully created your Facebook Business Manager account and linked it to your Instagram Business account, you can start seeing more insights and create your first Instagram campaign.

Proceed to learning the step-by-step guidelines for creating your first Instagram campaign by using one of these three tools:

  • Facebook Ads Manager
  • Facebook Power Editor
  • Instagram’s app

Additional reading:

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