![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/INSTAGRAM-ADVERTISING-GUIDE.png\")
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Instagram advertising has become a crucial part of every company’s social media strategy.<\/strong><\/p>\n As reported by TechCrunch<\/a>, in April 2017, Instagram hit over 700 million daily active users. Moreover, Instagram’s user base includes many young and well-educated people \u2013 the perfect audience for your ad campaigns.<\/p>\n If you’re looking to learn how to advertise on Instagram\u00a0<\/strong>and see how to build a successful Instagram ad campaign, you’ve come just to the right place.<\/strong><\/p>\n In the eight chapters in this Instagram advertising guide, you’re going to learn everything from campaign setup to advertising cost to creating the perfect Instagram ad.<\/p>\n Each chapter will focus on one particular topic. You can either read through all the eight chapters or click on any link to read about the topic that interests you the most.<\/strong><\/p>\n So what are you waiting for? Start learning to become an Instagram marketing expert!<\/p>\n <\/p>\n Chapter 1:\u00a0TOP 5 Reasons For Advertising on Instagram NOW<\/a><\/p>\n Chapter 2:\u00a0Instagram for Business \u2013 The Beginner’s Guide (2018 Edition)<\/a><\/p>\n Chapter 3:\u00a0Instagram Campaign \u2013 How to Succeed Right Away<\/a><\/p>\n Chapter 4:\u00a0Instagram Ad Targeting \u2013 84-point Guide for Major Success<\/a><\/p>\n Chapter 5:\u00a0Instagram Ad Specs and Size in 2018 \u2013 The Always Up-to-date Guide<\/a><\/p>\n Chapter 6:\u00a0Instagram Ad Design and Copy \u2013 The Beginner\u2019s Guide (2018 Update)<\/a><\/p>\n Chapter 7:\u00a0Instagram Ads Cost and Bidding in 2018 \u2013 Everything You Need to Know<\/a><\/p>\n Chapter 8:\u00a0Instagram Ads Reporting and Optimization \u2013 Guide to Better Results<\/a><\/p>\n <\/p>\n Unsure whether Instagram advertising can benefit your brand?<\/strong><\/p>\n Read why the world’s leading brands are advertising on Instagram. From the latest Instagram ad stats to the best practices used by\u00a0experts, here’s what you need to know in 2018.<\/p>\n You will find answers to questions like:<\/strong><\/p>\n <\/p>\n Learn how to set up your Instagram Business account, open an Instagram advertising account, and set up billing.<\/p>\n You will find answers to questions like:<\/strong><\/p>\n <\/p>\n You will also find tips for campaign optimization, so even if you’re an advanced marketer, take a look to improve your skills.<\/p>\n You will find answers to questions like:<\/strong><\/p>\n <\/p>\n Learn everything about Instagram ad targeting, audience types, and retargeting on Instagram. <\/strong><\/p>\n See how to create Instagram audiences such as Saved, Custom, and Lookalike Audiences (and when to use each of these).<\/p>\n You will find answers to questions like:<\/strong><\/p>\n <\/p>\n <\/p>\n Take a look at all the Instagram ad types in 2018 and learn which ones you should use.<\/strong><\/p>\n Moreover, you can see how various Instagram ads look in action and decide which format you like best.<\/p>\n You will find answers to questions like:<\/strong><\/p>\n <\/p>\n Your Instagram ad design and copy can make or break the campaign.<\/strong><\/p>\n Learn how to create powerful Instagram creatives and make more people click.<\/p>\n You will find answers to questions like:<\/strong><\/p>\n How much does it cost to advertise on Instagram?<\/strong><\/p>\n Well, the average Instagram ad CPC tends to be around $0.80, but in the end, it all depends on your ads, your brand, and your offer.<\/p>\n You will find answers to questions like:<\/strong><\/p>\n In the last chapter of our guide, you’ll learn what are the most important Instagram ad metrics and how to measure them.<\/strong><\/p>\n We’ll also offer you some additional tips for optimizing your ad campaign.<\/p>\n You will find answers to questions like:<\/strong><\/p>\n <\/p>\n P.S. If you want to look at the\u00a0summary of all the eight chapters with the key extracts then read further.\u00a0<\/em><\/p>\n Instagram ads were launched across the world on September 30, 2015.<\/p>\n In a blog post<\/a> announcing the news, Facebook stated:<\/p>\n \u201cSince we started running brand awareness ads on Instagram a year and a half ago, businesses have seen impressive results, with 97% of campaigns generating significant lift in ad recall.\u201d<\/b><\/p>\n In the past few years, Facebook\u2019s been adding many new Instagram ad formats and features to help advertisers get even better results.<\/p>\n Moreover, Instagram\u2019s user base is growing at a fast pace. As reported by TechCrunch<\/a> Instagram hit over 700 million daily active users<\/b> in April 2017.<\/p>\n Another benefit of Instagram marketing is that the users are all highly engaged and in most cases, positively minded towards the brands advertising there.<\/p>\n Instagram users also tend to spend more money with brands they engage with. According to a report by Shopify<\/a>, Instagram users spend on avg. $65 per sale. In comparison, Facebook users spend $55, and the average referred sale from Twitter is just $46.26.<\/p>\n As you may already know, Instagram is part of Facebook\u2019s ad network. (Facebook bought Instagram a couple of years ago)<\/p>\n So if you\u2019ve been thinking whether you should advertise on Instagram or Facebook\u2026 The answer in 95% of cases is: do both.<\/b><\/p>\n You can set up Instagram ads campaigns in the Facebook Ads Manager. Instagram feed is one of the available placements for your ads.<\/p>\n You can advertise on Instagram whatever industry you\u2019re in. Whether you\u2019re doing SaaS marketing<\/a>, run a small business, or manage an eCommerce business, Instagram ads will help you reach a new audience.<\/p>\n Here are the ad placements recommended by Facebook<\/a> for every campaign objective:<\/b><\/p>\n As you can see, Facebook almost always recommends you to advertise on Instagram.<\/p>\n Tip: <\/b>When setting up your Facebook ad campaigns, always consider how your ads will look across all platforms. For example, your Facebook Mobile newsfeed ad will look slightly different from your Instagram ad.<\/p>\n Use the same landscape image (1200px x 628px) across all your ad placements \u2013 it will save you lots of time.<\/p>\n If you\u2019re just starting out with Instagram ads, it\u2019s natural to wonder how much it costs.<\/p>\n According to research by AdEspresso<\/a>, the average cost-per-click on Instagram is $0.80. But this doesn\u2019t necessarily mean that it\u2019s the cost you will have to pay.<\/strong><\/p>\n Here\u2019s a list of elements that affect how much you\u2019ll pay for Instagram ads:<\/b><\/p>\n Fun fact: <\/b>Instagram ad costs are higher for brands targeting women.<\/p>\n While it\u2019s highly important to nail your Instagram ad design and copywriting, your bid settings and budgets will contribute to three important aspects of your campaign:<\/b><\/p>\n <\/p>\n Facebook<\/a> ad delivery is driven by two main objectives:<\/b><\/p>\n Put simply, Facebook wants all ad viewers to see the ads that are most relevant to them.<\/p>\n So how can you set the right Instagram ads budget?<\/b><\/p>\n If you\u2019re just getting started, it\u2019s best if you select a daily budget for your ad campaigns. This way, you can easily change the budgets throughout the campaign.<\/p>\n Moreover, you will have the option to select between Automatic and Manual bidding.<\/p>\n Automatic bidding \u2013<\/b> If you\u2019re unsure which bids to use, let Facebook set the bid to help you get the most link clicks at the best price.<\/p>\n Manual bidding \u2013<\/b> Set a bid based on what a conversion is worth to you. For example, maybe you\u2019re only willing to pay up to $0.50 for a click on your ad. You can let Facebook know about this.<\/p>\n Tip:<\/b> Be careful not to set too low Instagram ad bids. If your bid is way below what other advertisers are offering, Facebook won\u2019t deliver your ad to the audience.<\/p>\n Whenever you choose the Manual ad bidding method, Facebook will show you suggested bids and a bid range to help you set up your bid.<\/p>\n You can use these numbers as benchmarks when choosing how much to bid.<\/p>\n We\u2019ve covered this topic step-by-step in Chapter 3 of this guide.<\/p>\n Here\u2019s a brief overview of the most important things you should know.<\/p>\n While this may come as a surprise, there are five ways to create a paid Instagram campaign:<\/b><\/p>\n The fastest was to set up an Instagram promotion is to use the Facebook Ads Manager, The Power Editor or Instagram\u2019s app.<\/p>\n (Facebook recently announced that it will soon combine the Ads Manager and Power Editor into a single tool)<\/p>\n To kick off the campaign setup process, click on the \u201cCreate Ad\u201d button in the top right corne<\/b>r.<\/p>\n Next, Facebook will guide you through a campaign setup process where you can fill in all the information needed for your campaign.<\/p>\n Tip: <\/b>As you upload new ad creatives, you can use the Ads Preview tool to check how your Instagram ads will look in action.<\/p>\n If you want to run a quick Instagram post promotion, it\u2019s even faster to set it up in the Instagram app.<\/b><\/p>\n Before you can promote you Instagram posts directly in the app, you must fill a few requirements:<\/p>\n Here\u2019s how to create an Instagram promotion without leaving the app:<\/b><\/p>\n If you\u2019re interested in Facebook post promotion, read this guide:\u00a0Promoting Blog Articles on Facebook \u2013 18 Tactics for More Traffic<\/a><\/p>\n One of the greatest benefits of Facebook and Instagram advertising are the powerful targeting options.<\/p>\n You can create four types of Instagram audiences:<\/b><\/p>\n As you set up your first Instagram campaign, use a Saved Audience.<\/b><\/p>\n Here\u2019s a list of demographics that you can target by:<\/p>\n Once you\u2019re more familiar with marketing on Facebook and Instagram, check out the Custom Audience \u2013 the target audience with highest ROI.<\/p>\n Here are some ideas for marketing on Instagram by targeting Facebook Custom Audiences:<\/b><\/p>\n![\"\"](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/line-2.png\")
<\/p>\nChapter 1: TOP 5 Reasons for Advertising on Instagram NOW<\/a><\/h3>\n
![\"\"](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/instagram-advertising-1-300x300.png\")
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<\/p>\nChapter 2: Instagram for Business \u2013 The Beginner’s Guide (2018 Edition)<\/a><\/h3>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/instagram-for-business-2-300x300.png\")
<\/a>Instagram for Business is used by brands looking to post and advertise on Instagram.<\/strong><\/p>\n\n
<\/h3>\nChapter 3:\u00a0Instagram Campaign \u2013 The Ultimate Guide for Success (2018)<\/a><\/strong><\/h3>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/instagram-ads-campaign-2-300x300.png\")
<\/a>Learn how to set up your first Instagram campaign and ensure it’s going to be successful.<\/strong><\/p>\n\n
<\/p>\nChapter 4: Instagram Ad Targeting \u2013 84-point Guide for Major Success<\/a><\/h3>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/Instagram-ad-targeting-2-300x300.png\")
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<\/p>\nChapter 5: \u00a0Instagram Ad Specs and Size in 2018 \u2013 The Always-up-to-date Guide<\/a><\/h3>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/instagram-ad-specs2-1-300x300.png\")
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<\/p>\nChapter 6: Instagram Ad Design and Copy \u2013 The Beginner’s Guide<\/a><\/h3>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/instagram-ads-design-2-300x300.png\")
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<\/p>\nChapter 7: Instagram Ads Cost and Bidding in 2018 \u2013 Everything You Need to Know<\/a><\/h3>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/facebook-ads-cost-2-300x300.png\")
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<\/p>\nChapter 8: Instagram Ads Reporting and Campaign Optimization \u2013 Guide to 10x Results<\/a><\/h3>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/instagram-ads-reporting-2-300x300.png\")
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The WHY of Instagram Advertising<\/h2>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-141.png\")
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Advertising on Instagram vs. Facebook<\/h2>\n
![\"Instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-143.png\")
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How Much Does Instagram Advertising Cost?<\/h2>\n
![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-145.png\")
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![\"instagram](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-146.png\")
How to Set Your Instagram Ad Budgets<\/h2>\n
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![\"Facebook](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/Facebook20Will20Show20You20Suggested20Bids-3.png\")
How to Set Up Your First Instagram Advertising Campaign?<\/h2>\n
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![\"facebook](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-149.png\")
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![\"Promote](\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-152.png\")
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How to Select the Right Target Audience for Instagram Advertising?<\/h2>\n
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