{"id":1038,"date":"2017-08-09T19:57:55","date_gmt":"2017-08-09T19:57:55","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=1038"},"modified":"2018-01-06T14:50:08","modified_gmt":"2018-01-06T14:50:08","slug":"low-budget-facebook-campaigns","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/low-budget-facebook-campaigns\/","title":{"rendered":"From 0 to Results. How to Set Up Low-budget < $500 Facebook Campaigns"},"content":{"rendered":"<p><strong>You\u2019ve been thinking about advertising your product on Facebook. But you\u2019ve only got a $300 monthly budget and you can\u2019t afford to pay an ad agency for campaign management.<\/strong><\/p>\n<p><strong>However, without a successful Facebook ad campaign, how are you supposed to grow?<\/strong><\/p>\n<p>While this may seem like an irrelevant chicken-and-egg problem, for many founders &amp; marketers, it\u2019s the grim reality.<\/p>\n<p>Most of the time, small brands either bust their budgets by hiring a marketing agency or simply give up on <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/\" target=\"_blank\" rel=\"noopener\">Facebook advertising<\/a>.<\/p>\n<figure id=\"attachment_1057\" aria-describedby=\"caption-attachment-1057\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1057\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/giphy.gif\" alt=\"sad GIF\" width=\"480\" height=\"270\" \/><figcaption id=\"caption-attachment-1057\" class=\"wp-caption-text\">That&#8217;s a shame \u2013 <a href=\"https:\/\/giphy.com\/gifs\/southparkgifs-26uffosaCfKECjhks\">Image source<\/a><\/figcaption><\/figure>\n<p>In this article, you&#8217;ll learn how to set up and run a low-budget Facebook ad campaign on your own.<\/p>\n<p><strong>Among other things, you&#8217;ll find answers to questions:<\/strong><\/p>\n<ul>\n<li><strong>What&#8217;s the minimum Facebook advertising budget?<\/strong><\/li>\n<li><strong>How to create designs and copy for your Facebook campaign?<\/strong><\/li>\n<li><strong>How to set up your first campaign for success?<\/strong><\/li>\n<\/ul>\n<p>Most low-budget Facebook campaigns share similar traits: they need to be well-optimized and make a strong impression on the audience. Let&#8217;s see how you can achieve that.<\/p>\n<h2 style=\"text-align: center;\">What\u2019s the Minimum Facebook Advertising Budget?<\/h2>\n<p>When thinking about Facebook advertising, one of your first questions is probably: What\u2019s the minimum budget I can get results with? You can actually get results with even a $10 campaign budget.<\/p>\n<p>Depending on what you\u2019re advertising, $10 could buy you more than 20 clicks.<\/p>\n<p>However, that $10 is not the only resource you\u2019re investing into your Facebook ad campaign. You\u2019ll also spend hours of time setting up the ads.<\/p>\n<figure id=\"attachment_1054\" aria-describedby=\"caption-attachment-1054\" style=\"width: 549px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1054\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/AD-COSTS-1024x341.png\" alt=\"Facebook advertising cost\" width=\"549\" height=\"183\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/AD-COSTS-1024x341.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/AD-COSTS-300x100.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/AD-COSTS-768x256.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/AD-COSTS.png 1200w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><figcaption id=\"caption-attachment-1054\" class=\"wp-caption-text\">Money is not your biggest concern<\/figcaption><\/figure>\n<p><strong>In order for Facebook advertising to be worthwhile and return a positive ROI, you should spend at least $100-$200 per every new campaign.<\/strong><\/p>\n<p>If you want to bid a smaller sum than $100, post a Facebook post and boost it instead of creating a campaign \u2013 you\u2019ll save lots of time and with a tiny budget the difference in results won\u2019t be as big.<\/p>\n<p><strong>Read more:\u00a0<\/strong><a href=\"https:\/\/karolakarlson.com\/ro\/promoting-blog-articles-facebook-promoted-post\/\" target=\"_blank\" rel=\"noopener\">Promoting Blog Articles on Facebook \u2013 18 Tactics for More Traffic<\/a><\/p>\n<h4>What\u2019s the difference between boosting posts vs. advertising?<\/h4>\n<p><strong>The main difference is this: <\/strong><\/p>\n<p><strong>If you boost a post (by using the Boost button),<\/strong> Facebook will auto-optimize your ad\u2019s delivery on engagement. This means that Facebook will show your boosted post to people most likely to like, click or share it.<\/p>\n<p><strong>However, if you create an advertising campaign,<\/strong> you can select between a lot more campaign objectives and have Facebook optimize your ad delivery on conversions (e.g. signups, purchases, app installs, etc.) This could help to lower your <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ads-cost-and-bidding\/\" target=\"_blank\" rel=\"noopener\">Facebook ads CPC<\/a>.<\/p>\n<figure id=\"attachment_1055\" aria-describedby=\"caption-attachment-1055\" style=\"width: 469px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1055\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/boosting-posts-919x1024.png\" alt=\"boosting posts\" width=\"469\" height=\"523\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/boosting-posts-919x1024.png 919w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/boosting-posts-269x300.png 269w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/boosting-posts-768x856.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/boosting-posts.png 1028w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><figcaption id=\"caption-attachment-1055\" class=\"wp-caption-text\">You can boost posts using this button<\/figcaption><\/figure>\n<p>Usually, ads perform better than boosts.<\/p>\n<p>By using ad campaigns instead of boosts, you can get a lot better results as Facebook can better auto-optimize who sees your ad.<\/p>\n<p>Boosted Facebook posts are like an energy drink you use to get a quick surge of energy\u2026 or attention on Facebook. That shouldn\u2019t be your long-term strategy \u2013 use boosted posts for promoting blog articles and small offers. For wider reach and $100+ budget campaigns, set up a Facebook ad campaign in the Facebook Ads Manager.<\/p>\n<h2 style=\"text-align: center;\">10 Rules for Low-budget Facebook Campaigns<\/h2>\n<p>As you get started with Facebook advertising, you\u2019re going to need a to-do (or in some cases, a don\u2019t-do) list.<\/p>\n<p><strong>Even if you don\u2019t get everything right the first time, follow these 10 rules to stay on the right track:<\/strong><\/p>\n<p><strong>1.<\/strong> Be clear about your advertising goal \u2013 you have to know why you\u2019re advertising and what you expect as a result.<\/p>\n<p><strong>2<\/strong>. Aim for sales results, not just impressions and clicks (chasing the last two is usually just a waste of your money).<\/p>\n<p><strong>3.<\/strong> Set up 1 ad campaign with 1 ad set and 1-3 ads while resisting the urge to fragment your campaigns into small low-budget ad sets. The latter won\u2019t let Facebook auto-optimize your campaigns.<\/p>\n<p><strong>4.<\/strong> Don\u2019t try to A\/B test too many elements \u2013 you won\u2019t have enough results to conclude the test.<\/p>\n<p><strong>5.<\/strong> Use a daily budget \u2013 the total budget spread across your planned campaign dates. Make the daily budget at least $10 (you can lower it later to $5).<\/p>\n<p><strong>6.<\/strong> Don\u2019t worry too much about the ad placements, custom delivery schedule, and manual bidding. Use Facebook&#8217;s default settings for all these things.<\/p>\n<p><strong>7.<\/strong> Set up Facebook Pixel to track your campaign\u2019s results. IT\u2019S A MUST-HAVE<\/p>\n<p><strong>8.<\/strong> Make an awesome offer that people will like and share \u2013 it\u2019ll help your ads to spread organically.<\/p>\n<p><strong>9.<\/strong> Use bold ad design and write good copy that will draw attention to your offer.<\/p>\n<p><strong>10.<\/strong> Don\u2019t forget to set up a retargeting campaign to bring back past website visitors.<\/p>\n<p><strong>IMPORTANT! The above list holds all the key value of this article. Take time and read it carefully.<\/strong><\/p>\n<figure id=\"attachment_1063\" aria-describedby=\"caption-attachment-1063\" style=\"width: 408px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1063\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/important-1.gif\" alt=\"low budget facebook ad campaign\" width=\"408\" height=\"405\" \/><figcaption id=\"caption-attachment-1063\" class=\"wp-caption-text\">\u261d\ufe0f\u261d\ufe0f\u261d\ufe0f Super important list up there \u261d\ufe0f\u261d\ufe0f\u261d\ufe0f \u2013 <a href=\"https:\/\/giphy.com\/gifs\/nope-dont-care-responsibilities-3oKIPxX2uO8kupiCd2\">Image source<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">Step-by-step Guide to Low-budget Campaign Setup<\/h2>\n<p>Facebook ad campaigns are managed in the Facebook Ads Manager.<\/p>\n<p>To create a Facebook Ads Manager account:<\/p>\n<ol>\n<li>Create a Facebook page for your company<\/li>\n<li>Go to <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook Business Manager<\/a> and create an account<\/li>\n<li>Create a <a href=\"https:\/\/business.facebook.com\/ads\/manager\/account\/\" target=\"_blank\" rel=\"noopener\">Facebook Advertiser<\/a> account<\/li>\n<\/ol>\n<p>If you have any questions, here\u2019s a <a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener\">helpful guide to Facebook ad account setup<\/a>.<\/p>\n<p>On the first look, your Ads Manager page looks pretty complex and the prospect of using it daunting.<\/p>\n<p>On the other hand, all you need to do is find the green \u201cCreate Ad\u201d button on the top right corner of the page.<\/p>\n<p><strong>If you&#8217;re also interested in Instagram advertising, see this guide:\u00a0<\/strong><a href=\"https:\/\/karolakarlson.com\/ro\/instagram-advertising\/\" target=\"_blank\" rel=\"noopener\">Instagram Advertising Guide for Beginners \u2013 2018 Edition<\/a><\/p>\n<figure id=\"attachment_1051\" aria-describedby=\"caption-attachment-1051\" style=\"width: 488px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1051\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Facebook-ads-manager-create-ad-1024x434.png\" alt=\"Facebook ads manager create ad\" width=\"488\" height=\"207\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Facebook-ads-manager-create-ad-1024x434.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Facebook-ads-manager-create-ad-300x127.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Facebook-ads-manager-create-ad-768x325.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Facebook-ads-manager-create-ad.png 1400w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><figcaption id=\"caption-attachment-1051\" class=\"wp-caption-text\">Just click the button<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Selecting Your Advertising Objective<\/h2>\n<p>Once you click the \u201cCreate Ad\u201d button, the campaign setup begins.<\/p>\n<p>The first thing Facebook wants to know is your campaign objective.<\/p>\n<p>How to select the right objective? \u2013 Depending on what you want to achieve with your low-budget Facebook ad campaign.<\/p>\n<figure id=\"attachment_1047\" aria-describedby=\"caption-attachment-1047\" style=\"width: 530px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1047\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-low-budget-campaign-setup-1024x497.png\" alt=\"facebook low budget campaign setup\" width=\"530\" height=\"257\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-low-budget-campaign-setup-1024x497.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-low-budget-campaign-setup-300x146.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-low-budget-campaign-setup-768x373.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-low-budget-campaign-setup.png 1400w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><figcaption id=\"caption-attachment-1047\" class=\"wp-caption-text\">Select Traffic or Conversions<\/figcaption><\/figure>\n<p>Here are some scenarios you might be interested in:<\/p>\n<ul>\n<li><strong>Want people to sign up on your website or fill in a contact form?<\/strong> \u2013 Use the Conversions objective<\/li>\n<li><strong>Want to lead people to your website?<\/strong> \u2013 Use the Traffic objective<\/li>\n<li><strong>Want people to participate in a Facebook giveaway?<\/strong> \u2013 Use the Engagement or Reach objective<\/li>\n<li><strong>Want to promote your mobile app?<\/strong> \u2013 Use the App Installs objective<\/li>\n<li><strong>Want people to make a purchase on your website?<\/strong> \u2013 Use the Conversions objective<\/li>\n<\/ul>\n<p>In most cases, you can start by selecting the Traffic or Conversions objective.<\/p>\n<h2 style=\"text-align: center;\">Set Up Website Tracking<\/h2>\n<p>When using the Conversions campaign objective, Facebook will auto-optimize your ad delivery so that your ads reach the people most likely to slick on the ads and convert on your offer.<\/p>\n<p>This leads to lower advertising costs and a lot more results.<\/p>\n<p>When possible, always target Conversions with your campaigns (instead of impressions or clicks).<\/p>\n<p><strong>Read more: <\/strong><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-goals\/\" target=\"_blank\" rel=\"noopener\">How to Set Facebook Ad Goals for Best Results<\/a><\/p>\n<p>If you\u2019re interested in specific website conversions, it\u2019s best if they\u2019re marked with a different URL ending. E.g. if you target e-store purchases, you can tell Facebook that your wished conversion is a person visiting your post-checkout Thank You page (www.yourstorename .com\/thank-you).<\/p>\n<p><strong>Sorry, but if you want good results from Facebook advertising, there\u2019s no way of round the Facebook Pixel installation.<\/strong><\/p>\n<p>Take 10 minutes to add it to your website and set up your first conversion event. <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\" rel=\"noopener\">Here\u2019s a guide that shows how<\/a>.<\/p>\n<figure id=\"attachment_1045\" aria-describedby=\"caption-attachment-1045\" style=\"width: 514px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1045\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/select-conversion-1024x592.png\" alt=\"select conversion\" width=\"514\" height=\"297\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/select-conversion-1024x592.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/select-conversion-300x173.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/select-conversion-768x444.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/select-conversion.png 1356w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><figcaption id=\"caption-attachment-1045\" class=\"wp-caption-text\">You&#8217;ll need to install the pixel<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>If you don\u2019t want to set up Facebook Pixel, select another campaign objective in Step 1. E.g. select Traffic to lead people to your website. (the downside is that you can\u2019t see how many people actually bought something from your website or signed up).<\/p>\n<h2 style=\"text-align: center;\">Setting Up Your Facebook Campaign&#8217;s Targeting<\/h2>\n<p>The next step is setting up your target audience.<\/p>\n<p><strong>For low-budget Facebook campaigns,the best audience size is 10k-50k people.<\/strong><\/p>\n<p>This might seem like a lot of people, but you can leave some room for Facebook\u2019s auto-optimization. On the other hand, you don&#8217;t want to target too many people who don&#8217;t care about your offer.<\/p>\n<figure id=\"attachment_1048\" aria-describedby=\"caption-attachment-1048\" style=\"width: 429px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1048\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-audience-targeting-1024x850.png\" alt=\"facebook audience targeting\" width=\"429\" height=\"356\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-audience-targeting-1024x850.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-audience-targeting-300x249.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-audience-targeting-768x638.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-audience-targeting.png 1310w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><figcaption id=\"caption-attachment-1048\" class=\"wp-caption-text\">Set up your target audience<\/figcaption><\/figure>\n<p><strong>Hack:<\/strong> Instead of using the Detailed Targeting option where you can select interests, you can also target the friends of people who like your Facebook page.<\/p>\n<figure id=\"attachment_1049\" aria-describedby=\"caption-attachment-1049\" style=\"width: 375px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1049\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/target-page-fans-1024x857.png\" alt=\"target page fans\" width=\"375\" height=\"314\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/target-page-fans-1024x857.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/target-page-fans-300x251.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/target-page-fans-768x643.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/target-page-fans.png 1336w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><figcaption id=\"caption-attachment-1049\" class=\"wp-caption-text\">Target your Facebook page&#8217;s fans &amp; their friends<\/figcaption><\/figure>\n<p>As you use this option, people seeing your Facebook ads will also see the names of their friends liking your page.<\/p>\n<p>If their friends like it, they\u2019re also more interested in finding out more.<\/p>\n<figure id=\"attachment_1052\" aria-describedby=\"caption-attachment-1052\" style=\"width: 429px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1052\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-example-804x1024.png\" alt=\"facebook ad example\" width=\"429\" height=\"546\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-example-804x1024.png 804w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-example-236x300.png 236w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-example-768x978.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-example.png 1046w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><figcaption id=\"caption-attachment-1052\" class=\"wp-caption-text\">This can be quite useful<\/figcaption><\/figure>\n<p><strong>Advanced targeting hacks for low-budget Facebook campaigns:<\/strong><\/p>\n<ol>\n<li>If you\u2019ve got a list of potential buyers\u2019 names and emails, you can set up a <a href=\"https:\/\/klientboost.com\/ppc\/facebook-custom-audience\/\" target=\"_blank\" rel=\"noopener\">Custom Audience<\/a>.<\/li>\n<li>You can also create a <a href=\"https:\/\/www.facebook.com\/business\/help\/164749007013531\" target=\"_blank\" rel=\"noopener\">Lookalike Audience<\/a> based on the Custom Audience of your past purchasers to reach people similar to your existing customers.<\/li>\n<\/ol>\n<h2 style=\"text-align: center;\">Select the Placements and Campaign Budget<\/h2>\n<p>You have the option to use Automatic placements or manually select where your ads are shown.<\/p>\n<p>You can leave it to Automatic Placements as Facebook will automatically look for the cheapest ways to achieve your anticipated result (clicks, engagement, conversions, etc. \u2013 spending on your campaign objective).<\/p>\n<p>If you&#8217;re interested in <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-advertising\/\" target=\"_blank\" rel=\"noopener\">Instagram advertising<\/a>, here&#8217;s a guide you might find helpful:\u00a0<a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-specs-and-size\/\" target=\"_blank\" rel=\"noopener\">Instagram Ad Specs and Size in 2018 \u2013 The Always-up-to-date Guide<\/a><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_1053\" aria-describedby=\"caption-attachment-1053\" style=\"width: 424px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1053\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-placements-1024x543.png\" alt=\"facebook placements\" width=\"424\" height=\"225\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-placements-1024x543.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-placements-300x159.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-placements-768x408.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-placements.png 1372w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><figcaption id=\"caption-attachment-1053\" class=\"wp-caption-text\">Leave the placements unchanged<\/figcaption><\/figure>\n<p>The next step is setting up your campaign\u2019s budget.<\/p>\n<p>I recommend that you use a Daily Budget of at least \u20ac10 per day. If you\u2019d like, you can also set up an end date for your campaign so that you won\u2019t forget it and accidentally spend too much money.<\/p>\n<p>As to the other options you see below in the screenshot (Optimization for Ad Delivery, etc.), just leave them as they are.<\/p>\n<figure id=\"attachment_1050\" aria-describedby=\"caption-attachment-1050\" style=\"width: 364px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1050\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-campaign-budget-1024x834.png\" alt=\"facebook ad campaign budget\" width=\"364\" height=\"297\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-campaign-budget-1024x834.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-campaign-budget-300x244.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-campaign-budget-768x625.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ad-campaign-budget.png 1398w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><figcaption id=\"caption-attachment-1050\" class=\"wp-caption-text\">Use the Daily Budget<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Setting Up Your Ad Creatives<\/h2>\n<p>You\u2019re almost there! At least now\u2019s when the fun begins.<\/p>\n<p>The final step of Facebook campaign setup is to create your ads \u2013 your chance to show off all your design and copywriting skills.<\/p>\n<figure id=\"attachment_1046\" aria-describedby=\"caption-attachment-1046\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1046\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/giphy-1.gif\" alt=\"gif\" width=\"480\" height=\"268\" \/><figcaption id=\"caption-attachment-1046\" class=\"wp-caption-text\">Time to show off your design skills <a href=\"https:\/\/giphy.com\/gifs\/best-gifs-buzzfeed-barack-obama-president-OQofiLAnGBjeU\">Image source<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Create 3-5 different variations of ad designs and copy and set them up.<\/p>\n<p><strong>Should you create image ads, carousel ads or video ads?<\/strong> You can test all of them. To begin with, you can set up regular image ads and find out what\u2019s the best type of design and ad copy.<\/p>\n<p>Your ad layout can make or break the campaign. If your ads look low-quality, people won\u2019t click on them. On the other hand, you shouldn\u2019t spend too much time on designing the ads when running low-budget campaigns.<\/p>\n<p><strong>How to create good-looking ad designs in 1 hour:<\/strong><\/p>\n<ol>\n<li>Spend 20 minutes reading <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\" target=\"_blank\" rel=\"noopener\">this article on Facebook ad design hacks<\/a><\/li>\n<li>Spend 10 minutes looking for free images on <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\">unsplash.com<\/a><\/li>\n<li>Spend 30 minutes creating ad designs with <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a><\/li>\n<\/ol>\n<p>If you need more inspiration, take a look at these <a href=\"https:\/\/karolakarlson.com\/ro\/best-facebook-ad-examples\/\" target=\"_blank\" rel=\"noopener\">142 Facebook ad examples<\/a> from top brands.<\/p>\n<figure id=\"attachment_1069\" aria-describedby=\"caption-attachment-1069\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1069\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-design-1-1024x590.gif\" alt=\"use canva for facebook ad design\" width=\"1020\" height=\"588\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-design-1-1024x590.gif 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-design-1-300x173.gif 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-design-1-768x442.gif 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-1069\" class=\"wp-caption-text\">Canva is the perfect tool for beginners<\/figcaption><\/figure>\n<p><strong>How to add more than one Facebook ad into your campaign?<\/strong><\/p>\n<p>When setting up your campaign, you can only add a single Facebook ad. After you\u2019ve published the campaign, you can duplicate your first ad and change its image and copy.<\/p>\n<p>To duplicate your Facebook ad, go to the Ads Manager dashboard, select your campaign, and go the the Ads view. Then, hover over an ad and click on \u201cduplicate.\u201d<\/p>\n<figure id=\"attachment_1039\" aria-describedby=\"caption-attachment-1039\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1039\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/duplicate-facebook-ad-1024x446.png\" alt=\"How to duplicate your ads\" width=\"493\" height=\"215\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/duplicate-facebook-ad-1024x446.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/duplicate-facebook-ad-300x131.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/duplicate-facebook-ad-768x335.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/duplicate-facebook-ad.png 1200w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><figcaption id=\"caption-attachment-1039\" class=\"wp-caption-text\">How to duplicate your ads<\/figcaption><\/figure>\n<p>Place all your Facebook ad designs into a single ad set \u2013 otherwise, your budgets for each ad set will be too low for the Facebook auto-optimization to work.<\/p>\n<p><strong>The general rule with low-budget ad campaigns is to keep it simple. Target one audience, place all ads in a single ad set, don\u2019t try to test everything at once.<\/strong><\/p>\n<p><strong>Tip:<\/strong> You can also promote a Facebook post that you\u2019ve previously published.<\/p>\n<figure id=\"attachment_1042\" aria-describedby=\"caption-attachment-1042\" style=\"width: 504px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1042\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/use-existing-facebook-post-1024x637.gif\" alt=\"Use existing facebook post\" width=\"504\" height=\"313\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/use-existing-facebook-post-1024x637.gif 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/use-existing-facebook-post-300x187.gif 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/use-existing-facebook-post-768x478.gif 768w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><figcaption id=\"caption-attachment-1042\" class=\"wp-caption-text\">Use an existing Facebook post<\/figcaption><\/figure>\n<p>Once you\u2019re happy with your ad campaign, keep it running for at least 24h before evaluating the results.<\/p>\n<p>If the results are not what you expected or the campaign does not start to deliver, look for possible reasons in this article: <a href=\"https:\/\/adespresso.com\/academy\/blog\/22-silly-no-brainer-reasons-why-your-facebook-ad-campaigns-fail\/\" target=\"_blank\" rel=\"noopener\">22 Silly No-Brainer Reasons Why Your Facebook Ad Campaigns Fail<\/a><\/p>\n<h2 style=\"text-align: center;\">Low-budget Facebook Ad Campaign FAQs<\/h2>\n<p>This is the part of where you come in. If you have any questions regarding Facebook advertising, write them in the comments and I\u2019ll do my best to give you an answer.<\/p>\n<p>Here\u2019s a list of Facebook ads Q&amp;A I\u2019ve been previously asked:<\/p>\n<p><strong>Q1: How much does Facebook advertising cost?<\/strong><br \/>\n<strong>A1:<\/strong> It depends on your offer and what you want to achieve. A click on your Facebook ad could cost anywhere between $0.2 to $2.0. Usually, I\u2019ve seen consumer brands get the CPC around $0.50.<\/p>\n<p><strong>Q2: What is a good Facebook target audience size?<\/strong><br \/>\n<strong>A2:<\/strong> I\u2019d say you should keep your audience at least 10k people large. If your campaign budget is over $100, your target audience size could be 50k+ people \u2013 Facebook will auto-optimize your ad delivery to reach the most interested audience members.<\/p>\n<p><strong>Q3: Should I use automatic or manual bidding?<\/strong><br \/>\n<strong>A3:<\/strong> I always use the automatic bidding. Our recent <a href=\"https:\/\/adespresso.com\/academy\/blog\/facebook-ads-bidding-experiment-automatic-manual\/\" target=\"_blank\" rel=\"noopener\">experiment with AdEspresso<\/a> showed that using a manual bid does not make a huge difference.<br \/>\nDon\u2019t try to \u201clow ball\u201d and use a low manual bid. While it results in a lower CPC and CPA compared to automatic bid, you\u2019ll get very few conversions as delivery is often severely restricted as Facebook will only deliver your ads to a very small audience (those that would convert at the cost you set).<\/p>\n<p><strong>Q4: Add your question into comments<\/strong> ?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Recommended articles for Facebook ad beginners:<\/strong><\/p>\n<p><a href=\"https:\/\/karolakarlson.com\/ro\/ppc-channel-comparison\/\" target=\"_blank\" rel=\"noopener\">What&#8217;s the Best Advertising Channel? Facebook vs. Google vs. Twitter vs. LinkedIn<\/a><br \/>\n<a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener\">?<\/a><a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener\">\u00a0How to Set Up Your Facebook Advertising Account<\/a><br \/>\n<a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener\">?<\/a>\u00a0<a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener\">How-To Set Up Your Facebook Ad Campaigns in Ads Manager<\/a><br \/>\n<a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener\">?<\/a>\u00a0<a href=\"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/\" target=\"_blank\" rel=\"noopener\">28 Facebook Ad Hacks for Skyrocketing Results<br \/>\n<\/a><a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener\">?<\/a>\u00a0<a href=\"https:\/\/adespresso.com\/academy\/blog\/9-facebook-audiences-with-extremely-high-roi\/\" target=\"_blank\" rel=\"noopener\">9 Facebook Audiences With Extremely High ROI<\/a><br \/>\n<a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener\">?<\/a>\u00a0<a href=\"https:\/\/klientboost.com\/ppc\/facebook-custom-audience\/\" target=\"_blank\" rel=\"noopener\">101-Point Guide To Master Facebook Custom Audiences<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ads-ebook\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1739\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-ad-2-300x129.png\" alt=\"ebook advertisement\" width=\"750\" height=\"321\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-ad-2-300x129.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-ad-2-768x329.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-ad-2-1024x439.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-ad-2.png 1400w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a>  <\/p>","protected":false},"excerpt":{"rendered":"<p>Creating low-budget Facebook ad campaigns is easier than you think. This article will give you step-by-step instructions for setting up your first Facebook ad campaign.<\/p>","protected":false},"author":1,"featured_media":1081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[36,9],"tags":[],"class_list":["post-1038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-ppc"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create Low Budget Facebook Ad Campaigns (Under $500 Budget)<\/title>\n<meta name=\"description\" content=\"Want to create a low budget Facebook campaign but unsure where to start? From campaign planning to setup, this guide covers everything you need to know. Get high CTRs and pay less for your Facebook ad campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karolakarlson.com\/ro\/low-budget-facebook-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up Low-budget &lt; $500 Facebook Campaigns\" \/>\n<meta property=\"og:description\" content=\"Get the top hacks &amp; step-by-step instructions for setting up your first Facebook ad campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karolakarlson.com\/ro\/low-budget-facebook-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Fix blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T19:57:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-06T14:50:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/low-budget-fb-campaigns-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aggregate_blog\" \/>\n<meta name=\"twitter:site\" content=\"@aggregate_blog\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/karolakarlson.com\/low-budget-facebook-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/karolakarlson.com\/low-budget-facebook-campaigns\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"From 0 to Results. 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