{"id":1384,"date":"2019-09-18T10:37:00","date_gmt":"2019-09-18T10:37:00","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=1384"},"modified":"2025-02-28T14:44:34","modified_gmt":"2025-02-28T14:44:34","slug":"instagram-for-business-guide","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/instagram-for-business-guide\/","title":{"rendered":"Instagram for Business Guide &#8211; 2025 Update"},"content":{"rendered":"<p><strong>Instagram for Business helps brands to set up an Instagram account and start posting content.<\/strong><\/p>\n<p>While setting up your <a href=\"https:\/\/business.instagram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Business<\/a> account is a fairly straightforward process, it is best if you follow each of the important steps.<\/p>\n<p><strong>In this chapter of the <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-advertising-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">8-chapter Instagram Advertising Guide<\/a>, you will learn:<\/strong><\/p>\n<ul>\n<li>What is an Instagram for Business account?<\/li>\n<li>What are the benefits of having an Instagram Business account?<\/li>\n<li>How to create an Instagram account for your business?<\/li>\n<li>How to set up an Instagram advertising account<\/li>\n<li>What are the best practices for account setup on Instagram?<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">What Is an Instagram Business Account?<\/h2>\n<p>Many marketers make the mistake of managing their brand\u2019s Instagram account as a regular account. However, they\u2019ll be missing out on some great features available with Instagram for Business.<\/p>\n<p><b>By creating an Instagram Business account, you can:<\/b><\/p>\n<ul>\n<li>See real-time insights into how your stories and promoted posts perform throughout the day<\/li>\n<li>Learn additional information about your followers and how they interact with your posts and stories<\/li>\n<li>Include more information about your company like business hours, location and phone number<\/li>\n<li>Set up Instagram advertising campaigns and see your <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ads-reporting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram ad reports<\/a><\/li>\n<li>You can also promote any posts you\u2019ve shared, and include a button like \u201cLearn More\u201d, to reach new potential customers<\/li>\n<\/ul>\n<figure style=\"width: 354px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-13.png\" alt=\"Instagram for Business\" width=\"354\" height=\"238\" \/><figcaption class=\"wp-caption-text\">Instagram for Business<\/figcaption><\/figure>\n<p>Up next, you will find the step-by-step instructions for setting up your Instagram Business account.<\/p>\n<h2 style=\"text-align: center;\">How to Create an Instagram Account for Your Business<\/h2>\n<p><b>Step 1: Download and launch the Instagram app<\/b><\/p>\n<p>Download the Instagram app for iOS from the <a href=\"https:\/\/l.facebook.com\/l.php?u=https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Finstagram%2Fid389801252&amp;h=ATOn8UZ-VcqyhnCvE5jxodK9bSKghflrYgsbC_dC0D2u9La4Qf-KISntAXSpHUGtDT6H2HVch0tpJy2KZD7P4dbX3hXgbL1bfSEU1Oqz9yu81hJpZT2YkDjRbDfDPFs4QcWz7OvG318ncNM95A&amp;s=1\" target=\"_blank\" rel=\"noopener noreferrer\">App Store<\/a>, Android from <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.instagram.android\" target=\"_blank\" rel=\"noopener noreferrer\">Google Play<\/a> store or Windows Phone from the <a href=\"https:\/\/www.microsoft.com\/en-us\/store\/p\/instagram\/9nblggh5l9xt\" target=\"_blank\" rel=\"noopener noreferrer\">Windows Phone Store<\/a>. Once the app is installed on your mobile phone, tap to open it.<\/p>\n<p><b>Step 2: Sign Up for Instagram<\/b><\/p>\n<p>Tap on \u201cSign Up\u201d, then enter your email address and tap \u201cNet\u201dt, or tap \u201cLog in with Facebook\u201d to sign up with your Facebook account.<\/p>\n<p><b>Step 3: Create a business profile<\/b><\/p>\n<p>Within the Instagram app, find settings, then scroll down and tap on \u201cSwitch to Business Account\u201d. Here, you can link your Instagram account to a Facebook Page.<\/p>\n<p>Once you\u2019ve changed to a business account, you can add additional business information like store hours, business address or a phone number.<\/p>\n<p><b>Note: <\/b>Currently, a <a href=\"https:\/\/napoleoncat.com\/blog\/instagram-business-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Profile on Instagram<\/a> can only be connected to a single Facebook Page.<\/p>\n<figure style=\"width: 168px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-14.png\" alt=\"Switch to a Business account\" width=\"168\" height=\"300\" \/><figcaption class=\"wp-caption-text\">Switch your Instagram account to a Business account<\/figcaption><\/figure>\n<p><b>Step 4: Start posting!<\/b><\/p>\n<p>Now that you\u2019ve set up your Instagram Business account, it\u2019s time to make your first post!<\/p>\n<p>You can also <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ads-campaign-setup\/\" target=\"_blank\" rel=\"noopener noreferrer\">set up Instagram ad campaigns<\/a> right after you\u2019ve completed creating your Instagram advertising account that\u2019s linked to your Facebook Page.<\/p>\n<p><strong>Read more: <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">84 Best Instagram Ad Examples in 2018 From TOP Brands<\/a><\/strong><\/p>\n<p>[convertkit_form form=&#8221;7742777&#8243;]<\/p>\n<h2 style=\"text-align: center;\">How to Add Your Instagram Account to Facebook Business Manager<\/h2>\n<p><strong>In order to start advertising on Instagram, you need a <a href=\"https:\/\/www.facebook.com\/business\/help\/442224595808649\">Facebook advertising account<\/a> and a <a href=\"https:\/\/www.facebook.com\/business\/products\/pages\">Facebook Page<\/a>.<\/strong><\/p>\n<p>You do not necessarily need a Facebook Business Manager account. However, if you&#8217;d like to review and respond to the comments on your ads, you&#8217;ll need to add an Instagram account to your Business Manager.<\/p>\n<p><b>To add your Instagram account to your Facebook Business Manager, follow these steps:<\/b><\/p>\n<ol>\n<li>Go to your Facebook <a href=\"https:\/\/business.facebook.com\/\">Business Manager<\/a><\/li>\n<li>On the left side of the page, click \u201cBusiness Settings\u201d and \u201cInstagram Accounts\u201d<\/li>\n<li>Click on \u201cClaim New Instagram Account\u201d<\/li>\n<li>Add your username and password, then click \u201cNext\u201d<\/li>\n<li>To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the \u201cSave Changes&#8221; button<\/li>\n<\/ol>\n<p><strong>If you don\u2019t have a Facebook Business Manager account yet,<a href=\"https:\/\/www.facebook.com\/business\/help\/1612355968988019?helpref=faq_content\"> here\u2019s how you and set it up<\/a>.<\/strong><\/p>\n<figure style=\"width: 442px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-15.png\" alt=\"Instagram business\" width=\"442\" height=\"248\" \/><figcaption class=\"wp-caption-text\">Connect your Instagram with Business Manager<\/figcaption><\/figure>\n<h3><\/h3>\n<h2 style=\"text-align: center;\">How to Set Up an Instagram Advertising Account on Facebook<\/h2>\n<p><strong>There is no individual Instagram Ads Manager that you can use. Instagram ads are managed with the same tools as Facebook ads:<\/strong><\/p>\n<ul>\n<li>Facebook Ads Manager<\/li>\n<li>Facebook Power Editor<\/li>\n<li>Facebook\u2019s Marketing API<\/li>\n<\/ul>\n<p>In addition to these four options, you can also advertise by using:<\/p>\n<ul>\n<li>The Instagram app<\/li>\n<li>Instagram Partners<\/li>\n<\/ul>\n<p><b>To set up a Facebook advertising account, follow these guidelines:<\/b><\/p>\n<ol>\n<li>Open your <a href=\"https:\/\/business.facebook.com\/settings\" target=\"_blank\" rel=\"noopener noreferrer\">Business Manager Settings<\/a>.<\/li>\n<li>Under the People and Assets tab, click on \u201cAd Accounts\u201d<\/li>\n<li>On the right side of the page, select \u201cAdd New Ad Accounts\u201d<\/li>\n<li>Choose one of the 3 options: \u201cClaim Ad Account\u201d, \u201cRequest Access to an Ad Account\u201d or \u201cCreate a New Ad Account\u201d<\/li>\n<li>If you choose to request access or claim an ad account, enter the ad account ID. (<a href=\"https:\/\/www.facebook.com\/business\/help\/1492627900875762?helpref=faq_content\" target=\"_blank\" rel=\"noopener noreferrer\">Learn where to find the account ID<\/a>)<\/li>\n<\/ol>\n<p><b>To add your Instagram account to your Facebook advertising account, follow these steps:<\/b><\/p>\n<ol>\n<li>Go to your <a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Business Manager<\/a><\/li>\n<li>Click on \u201cBusiness Settings\u201d and then \u201cInstagram Accounts\u201d<\/li>\n<li>Click on the Instagram account you&#8217;d like to assign an ad account to<\/li>\n<li>Click \u201cAssign Ad Accounts\u201d<\/li>\n<li>To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the \u201cSave Changes\u201d button<\/li>\n<\/ol>\n<h2 style=\"text-align: center;\">How to Add New Users to Your Instagram Ads Account<\/h2>\n<p><strong>If you\u2019re working with a marketing team or an advertising agency, you may need to give them access to your Instagram for Business account.<\/strong><\/p>\n<p>Note that in order to add new users to your Instagram Business account, you have to have an admin access to the Facebook Page related to Instagram account.<\/p>\n<p><strong>If you\u2019re already using the Facebook Business Manager (which you really should), here\u2019s how to give new people editing access to your Instagram account:<\/strong><\/p>\n<ol>\n<li>Open your Business Manager settings<\/li>\n<li>Go to the \u201cPeople\u201d section and select the person you want to give Instagram account access to or click on \u201cAdd New People\u201d to add new users<\/li>\n<li>Click on \u201cAssign Assets\u201d and select either \u201cPages,\u201d \u201cAd Accounts,\u201d or \u201cProduct Catalogs\u201d<\/li>\n<li>Select the specific assets you&#8217;d like to share access to and choose a role<\/li>\n<li>Hit the \u201cSave Changes\u201d button.<\/li>\n<\/ol>\n<figure style=\"width: 458px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-16.png\" alt=\"Instagram account access\" width=\"458\" height=\"254\" \/><figcaption class=\"wp-caption-text\">Give access to additional people<\/figcaption><\/figure>\n<p>There\u2019s a large set of different roles that you can assign to your colleagues and partners.<\/p>\n<figure style=\"width: 368px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-17.png\" alt=\"Facebook Page roles\" width=\"368\" height=\"394\" \/><figcaption class=\"wp-caption-text\">Facebook Page roles<\/figcaption><\/figure>\n<p><strong>Team members:<\/strong> If you want to add your team members to your Instagram account, you should assign them the \u201cPage editor\u201d role.<\/p>\n<p><strong>Ad agency:<\/strong> When working with an advertising agency that doesn\u2019t manage your Instagram posts, assign them the \u201cPage advertiser\u201d role.<\/p>\n<p>Once you\u2019ve completed the Facebook Business Manager account setup and invited your team members to manage your Instagram Business account, you\u2019re all set.<\/p>\n<p>Now, all you need to do is nail your <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-targeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram targeting<\/a> and <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad design<\/a> to get a high ROI out of your campaigns.<\/p>\n<h2 style=\"text-align: center;\">Congrats! You\u2019re ready to go!<\/h2>\n<p>Now that you\u2019ve successfully created your Facebook Business Manager account and linked it to your Instagram Business account, you can start seeing more insights and create your first Instagram campaign.<\/p>\n<p>Proceed to learning the step-by-step guidelines for creating your first <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram campaign<\/a> by using one of these three tools:<\/p>\n<ul>\n<li>Facebook Ads Manager<\/li>\n<li>Facebook Power Editor<\/li>\n<li>Instagram\u2019s app<\/li>\n<\/ul>\n<p><b>Additional reading:<\/b><\/p>\n<ul>\n<li><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/karolakarlson.com\/ro\/low-budget-facebook-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">From 0 to Results. How to Set Up Low-Budget Facebook Campaigns<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Instagram for Business is used by brands looking to post and advertise on Instagram. Learn how to set up your Instagram Business account, open an Instagram advertising account, and set up the billing. 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