{"id":1440,"date":"2021-01-05T10:55:00","date_gmt":"2021-01-05T10:55:00","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=1440"},"modified":"2025-05-06T13:23:11","modified_gmt":"2025-05-06T13:23:11","slug":"instagram-ad-specs-and-size","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/instagram-ad-specs-and-size\/","title":{"rendered":"Instagram Ad Specs and Size \u2013 The Always Up-to-date Guide"},"content":{"rendered":"<p>What is the correct size off Instagram ads?<\/p>\n\n\n\n<p><strong>The size of an Instagram Feed ad is 1080 x 1080 pixels. The Instagram Story ad size is 1080 x 1920 pixels.<\/strong><\/p>\n\n\n\n<p>However, there is more to know about Instagram ad specs and size.<\/p>\n\n\n\n<p><strong>Looking for Facebook ad specs? <\/strong>Read about&nbsp;<a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-specs-and-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook ad size and specs in 2021<\/a>.<\/p>\n\n\n\n<p><strong>When advertising on Instagram, you\u2019ll have an option to use more than one ad type.<\/strong><\/p>\n\n\n\n<p>In fact, there are currently seven different Instagram ad types, each perfect for a slightly different marketing campaign. (That\u2019s still a lot less than Facebook ad types though.)<\/p>\n\n\n\n<p>It is highly important that you\u2019re aware of all the seven ad layouts and know how to use them. You do want to get the highest possible ROI out of Instagram advertising, right?<\/p>\n\n\n\n<p><strong>In this chapter of the&nbsp;<a href=\"https:\/\/karolakarlson.com\/ro\/instagram-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Advertising Guide<\/a>, we\u2019ll touch upon the following questions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are all the different Instagram ad types?<\/li>\n\n\n\n<li>How to set up each ad type?<\/li>\n\n\n\n<li>What\u2019s the right Instagram ad size?<\/li>\n\n\n\n<li>What are all the Instagram ad specs?<\/li>\n\n\n\n<li>What are some of the best examples of Instagram ads?<\/li>\n\n\n\n<li>How and when to use particular ad types?<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ll start with the most popular Instagram ad sizes and move on to the more specific ones used by advanced marketers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-single-image-ads\">1. Single Image Ads<\/h2>\n\n\n\n<p><strong>The most widely used ad type for both Instagram and <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook advertising<\/a> is the Single Image Ad.<\/strong><\/p>\n\n\n\n<p>This ad type consists of an image, ad copy, and a call-to-action button. The Instagram image size can vary depending on the size of your uploaded photo.<\/p>\n\n\n\n<p><strong>Check out this article with <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">84 Instagram ad examples<\/a> for additional inspiration.<\/strong><\/p>\n\n\n\n<p>This popular ad type can be applied to all kinds of advertising offers as you can use many different types of images and offers inside the Single Image Ad format. Moreover, as you promote a blog article or other types of content on Instagram, you\u2019ll be using the Single Image Ad layout as well.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1454 is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"802\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-53.png\" alt=\"instagram ad size\" class=\"wp-image-1454\" style=\"width:448px;height:378px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-53.png 948w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-53-300x254.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-53-768x650.png 768w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Different Instagram ad sizes<\/em><\/p>\n\n\n\n<p><strong>Single Image Instagram Ad specs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caption: up to 125 characters<\/li>\n\n\n\n<li>Media type: image<\/li>\n\n\n\n<li>Recommended image size: 1080 x 1080 pixels<\/li>\n\n\n\n<li>Image format: .jpg or .png<\/li>\n\n\n\n<li>Max. file size: 30 MB<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-instagram-carousel-ads\">2. Instagram Carousel Ads<\/h2>\n\n\n\n<p><strong>Carousel ads allow you to showcase up to 10 images or videos (named cards) inside a single ad.<\/strong><\/p>\n\n\n\n<p>You can recognize a Carousel Ad by the small dots under the image, indicating that there is more than one image to be seen.<\/p>\n\n\n\n<p><strong>Instagram Carousel Ads are a bit trickier to compile than Single Image Ads. But these ads provide an excellent opportunity to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To create a step-by-step illustration of how to use your product<\/li>\n\n\n\n<li>Tell a story about your brand in several images or videos<\/li>\n\n\n\n<li>Give a good sense of the essence of your promoted offer<\/li>\n\n\n\n<li>Lower your <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ads-cost-and-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram ads cost<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Tip:<\/strong> When setting up Carousel Ads for Instagram, you don\u2019t need to fill in the Description, See More URL and See More Display URL fields. These are only required for Facebook Carousel Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-51.png\" alt=\"instagram carousel ad example\" style=\"width:393px;height:681px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Instagram carousel ad example<\/em><\/p>\n\n\n\n<p><strong>Instagram Carousel Ad specs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caption: up to 125 characters<\/li>\n\n\n\n<li>Media type: image or video<\/li>\n\n\n\n<li>Recommended image\/video resolution: min. 600 x 600 pixels, max. 1080 x 1080 pixels<\/li>\n\n\n\n<li>Image format: .jpg or .png<\/li>\n\n\n\n<li>Minimum number of cards: 2<\/li>\n\n\n\n<li>Maximum number of cards: 10<\/li>\n\n\n\n<li>Image ratio: 1:1<\/li>\n\n\n\n<li>Video aspect ratio: 1:1<\/li>\n\n\n\n<li>Minimum video length: 3 seconds<\/li>\n\n\n\n<li>Maximum video length: 60 seconds<\/li>\n\n\n\n<li>Video thumbnail image ratio: Should match the aspect ratio of your video. If not, thumbnail auto resize is available.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-instagram-video-ads\">3. Instagram Video Ads<\/h2>\n\n\n\n<p><strong>Video Ads let you introduce your offer with a video or GIF.<\/strong><\/p>\n\n\n\n<p>The video ads are a great way to explain how your product works or simply share a fun and engaging message about your brand.<\/p>\n\n\n\n<p>Moreover, video ads\u2019 moving nature helps to better catch people\u2019s attention as they scroll their Instagram feeds.<\/p>\n\n\n\n<p>In 2017, Facebook also added an update that allows advertisers to use GIF-format videos in their ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"932\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2020\/05\/oreo-ad-example-1.gif\" alt=\"Instagram video ad size\" class=\"wp-image-5339\" style=\"width:342px;height:538px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Example of an Instagram video ad<\/em><\/p>\n\n\n\n<p><strong>Instagram Video Ad specs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caption: up to 125 characters<\/li>\n\n\n\n<li>Media type: video<\/li>\n\n\n\n<li>Recommended video resolution: 600 x 600 pixels (square) or 600 x 315 pixels (landscape)<\/li>\n\n\n\n<li>Aspect Ratio: 1:1 (square) or 1.9:1 (landscape)<\/li>\n\n\n\n<li>Minimum resolution: 600 x 600 pixels<\/li>\n\n\n\n<li>Maximum resolution: 1080 x 1080 pixels<\/li>\n\n\n\n<li>Minimum length: 3 seconds<\/li>\n\n\n\n<li>Maximum length: 60 seconds<\/li>\n\n\n\n<li>Maximum size: 4GB<\/li>\n\n\n\n<li>Frame rate: 30fps max<\/li>\n\n\n\n<li>File type: .mp4 container<\/li>\n\n\n\n<li>Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan<\/li>\n\n\n\n<li>Audio: Stereo AAC audio compression, 128kbps + preferred<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-slideshow-ads\">4. Slideshow Ads<\/h2>\n\n\n\n<p>It\u2019s easy to mistake the Instagram Slideshow Ads for the Carousel Ads. However, there\u2019s a slight difference.<\/p>\n\n\n\n<p><strong>The Slideshow Ads let you add up to 10 images AND music to create a looping video ad.<\/strong><\/p>\n\n\n\n<p>To set up the Slideshow Ads, use the Facebook Ads Manager where you can select the images, music, video captions, and a thumbnail for your Instagram ad. You can also choose whether you\u2019d like to images to transition or fade while changing.<\/p>\n\n\n\n<p>If you think you may need help setting up your <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram campaign<\/a>, here\u2019s <a href=\"https:\/\/www.facebook.com\/business\/help\/1002858086403702\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook\u2019s step-by-step guide<\/a> on how to set up the Slideshow Ads in the Power Editor.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-2.jpeg\" alt=\"Slideshow ad setup process\" style=\"width:357px;height:267px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Instagram Slideshow ad example<\/em><\/p>\n\n\n\n<p><strong>Instagram Slideshow Ad specs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caption: up to 125 characters<\/li>\n\n\n\n<li>Media type: images + soundtrack<\/li>\n\n\n\n<li>Image duration: up to 50sec per image<\/li>\n\n\n\n<li>Image size: min. 600 x 600 pixels, max. 1080 x 1080 pixels. If you use images of different sizes, your slideshow will be cropped to be square.<\/li>\n\n\n\n<li>Music file format: WAV, MP3, M4A, FLAC and OGG. You must have all legal rights necessary to use the song!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-instagram-lead-ads\">5. Instagram Lead Ads<\/h2>\n\n\n\n<p><strong>Instagram Lead Ads help to collect valuable information from prospects without leading them off the Instagram platform.<\/strong><\/p>\n\n\n\n<p>As someone clicks on your Lead Ad, they\u2019ll be guided to a new page with a lead form that asks for their name and contact details (e.g. the person\u2019s full name, email address, phone number, etc.)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-52.png\" alt=\"Instagram lead ad example\" style=\"width:293px;height:520px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Instagram lead ad after clicking<\/em><\/p>\n\n\n\n<p><strong>Important! <\/strong>When setting up Lead Ads, you\u2019ll also need to include your company\u2019s privacy policy (As you will be collecting user information).<\/p>\n\n\n\n<p><strong>Instagram Lead Ad specs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caption: up to 125 characters<\/li>\n\n\n\n<li>Media type: image<\/li>\n\n\n\n<li>Recommended ad image size: 1080 x 1080 pixels or 1200 x 628 pixels (the typical Facebook ad image size)<\/li>\n\n\n\n<li>Image format: .jpg or .png<\/li>\n\n\n\n<li>Max. file size: 30 MB<\/li>\n\n\n\n<li>Other requirements: Privacy policy<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-instagram-stories-image-ad\">6. Instagram Stories Image Ad<\/h2>\n\n\n\n<p>Since the launch of Instagram Stories in early 2017, the user base has grown considerably. Moreover, people appear to be highly engaged while watching the stories from their friends and family.<\/p>\n\n\n\n<p>Now, brands also have a chance to appear in people\u2019s Instagram Stories feed. You can create Image Stories Ads that contain up to six images to tell your brand\u2019s story in a fun and engaging way.<\/p>\n\n\n\n<p>To collect inspiration from the best Instagram advertisers in 2021, see this showcase of <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-story-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">40 Instagram Story Ad Examples<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1069\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2020\/02\/null-40.gif\" alt=\"instagram ad size\" class=\"wp-image-5216\" style=\"width:300px;height:534px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Instagram Story ad example<\/em><\/p>\n\n\n\n<p><strong>Tip: <\/strong>To create Instagram Stories Ads, you\u2019ll have to select \u201cStories\u201d under the Placement section.<\/p>\n\n\n\n<p><strong>Instagram Story Ad specs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caption: not currently available. Any text must be part of the image file<\/li>\n\n\n\n<li>Format: Full-screen vertical ad (9:16)<\/li>\n\n\n\n<li>Recommended Resolution: 1080 x 1920<\/li>\n\n\n\n<li>Minimum Resolution: 600 x 1067<\/li>\n\n\n\n<li>File types: .jpg or .png<\/li>\n\n\n\n<li>Max. image size: 30MB<\/li>\n\n\n\n<li>Photo content: visible for 5 seconds<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-instagram-stories-video-ad\">7. Instagram Stories Video Ad<\/h2>\n\n\n\n<p>If you want your brand to really shine out among all its peers advertising on Instagram, you should create Instagram Stories Video Ads.<\/p>\n\n\n\n<p><strong>The Instagram Stories Video Ad format allows you to upload a video of up to 15 seconds in length.<\/strong><\/p>\n\n\n\n<p>It\u2019s an amazingly engaging way of showcasing your product, building your brand\u2019s personality, and engaging your audiences by reminding them of your offers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1300\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2020\/02\/hbr-instagram-story-ad.gif\" alt=\"instagram story ad size\" class=\"wp-image-5226\" style=\"width:285px;height:617px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Instagram Story video ad example<\/em><\/p>\n\n\n\n<p><strong>Instagram Stories Video Ad specs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Caption: not currently available. Any text must be part of the image file<\/li>\n\n\n\n<li>Format: Full-screen vertical ad (9:16)<\/li>\n\n\n\n<li>Recommended Resolution: 1080 x 1920<\/li>\n\n\n\n<li>Minimum Resolution: 600 x 1067<\/li>\n\n\n\n<li>File types: mp4 or .mov<\/li>\n\n\n\n<li>Max. video size: 4GB<\/li>\n\n\n\n<li>Max. video length: 15 seconds<\/li>\n\n\n\n<li>Recommended Video Codecs: h.264, VP8<\/li>\n\n\n\n<li>Recommended Audio Codecs: AAC, Vorbis<\/li>\n<\/ul>\n\n\n\n<p><strong>Remember that you can set up your Instagram ads in the Facebook Ads Manager and the Facebook Power Editor, whichever you prefer. There is no Instagram-only tool for creating your ad campaigns.<\/strong><\/p>\n\n\n\n<p>We recommend that you test multiple Instagram ad types and sizes to uncover which ones are most liked by your <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-targeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram target audience<\/a> and bring the best results.<\/p>\n\n\n\n<p>Now, head on to the next chapter to learn about the top <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-design-and-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram ad design and copywriting<\/a> hacks.<\/p>\n\n\n\n<p><strong>Additional reading:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/karolakarlson.com\/ro\/back-to-freelancing\/\">180 Best Facebook Ad Examples (2020 Edition)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\">25 Facebook Ad Design Hacks to Make More People Click<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>The up-to-date Instagram ad specs and size to maximise your paid ad campaign success.<\/p>","protected":false},"author":1,"featured_media":7256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[43],"tags":[47,48,55,56,44,46],"class_list":["post-1440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram-ads-guide","tag-instagram","tag-instagram-ad-campaign","tag-instagram-ad-size","tag-instagram-ad-specs","tag-instagram-ads","tag-instagram-advertising"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Ad Specs &amp; Size in 2025 \u2013 The Always Up-to-date Guide<\/title>\n<meta name=\"description\" content=\"What is the correct size of Instagram ads? 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