{"id":1597,"date":"2017-09-14T07:10:21","date_gmt":"2017-09-14T07:10:21","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=1597"},"modified":"2018-01-01T12:56:18","modified_gmt":"2018-01-01T12:56:18","slug":"how-to-promote-your-blog","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/how-to-promote-your-blog\/","title":{"rendered":"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook"},"content":{"rendered":"<p><strong>Promoting blog articles on Facebook is one of the easiest and most efficient ways of driving more traffic to your website.<\/strong><\/p>\n<p>However, there\u2019s a huge difference between good Facebook traffic and bad Facebook traffic.<\/p>\n<p>Most people that click on your blog promotions or Facebook ad are just passengers-by.<\/p>\n<figure id=\"attachment_1674\" aria-describedby=\"caption-attachment-1674\" style=\"width: 387px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1674\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/giphy-1.gif\" alt=\"illustrative gif\" width=\"387\" height=\"387\" \/><figcaption id=\"caption-attachment-1674\" class=\"wp-caption-text\">Most blog visitors just come and go \u2013 <a href=\"https:\/\/giphy.com\/gifs\/star-wars-hollywood-millennium-falcon-3o6ZtetCtzpOdjyzAY\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>So instead of simply posting a blog article on your Facebook page and setting up a $50 boosted post, you should aim to convert people seeing your promoted post into high-potential leads.<\/strong><\/p>\n<p>Otherwise, people will just click on your Facebook ad, visit your blog once, and then forget about it.<\/p>\n<p>That\u2019s not exactly the relationship you\u2019re looking to have with your readers, right?<\/p>\n<figure id=\"attachment_1670\" aria-describedby=\"caption-attachment-1670\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1670\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/giphy-2.gif\" alt=\"illustrative gif\" width=\"500\" height=\"338\" \/><figcaption id=\"caption-attachment-1670\" class=\"wp-caption-text\">Don\u2019t make this Facebook blog promo mistake \u2013 <a href=\"https:\/\/giphy.com\/gifs\/spongebob-squarepants-nervous-scared-tvU9iTev6uBIQ\/\">Image source<\/a><\/figcaption><\/figure>\n<p>What can you do differently to get good results out of your Facebook blog promo?<\/p>\n<p><b>In this article, you\u2019re going to find answers to three main questions haunting content marketers and Facebook advertisers alike:<\/b><\/p>\n<ul>\n<li><span style=\"color: #000000;\">How to advertise blog via Facebook in the most efficient way?<\/span><\/li>\n<li>How to ensure that people are going to click on your promoted post?<\/li>\n<li>How to turn cold leads into email subscribers, and eventually, customers?<\/li>\n<\/ul>\n<p>All the hacks and best practices in this article are based on personal experience of promoting multiple blogs on Facebook (including the blog you\u2019re reading). After more than 2 million ad post impressions and 100+ Facebook blog promos, here are the key takeaways.<\/p>\n<h2 style=\"text-align: center;\">1<span style=\"color: #000000;\">. The Golden Rule of Blog Promotion: Always Share Your Content on Facebook<\/span><\/h2>\n<p><strong>Whenever you publish a blog article, infographic, or release a guide, take 10 minutes to post it on your Facebook Page.<\/strong><\/p>\n<p><strong>This is beneficial in many ways:<\/strong><\/p>\n<ul>\n<li>You\u2019ll keep your fans updated about new content<\/li>\n<li>Your article will reach new people who may become fans<\/li>\n<li>Posting regularly shows you\u2019re active and more trustworthy<\/li>\n<li>Your fresh article will get a boost it needs to be read and shared across the web<\/li>\n<li>You could be offered <a href=\"https:\/\/karolakarlson.com\/ro\/guest-blogging\/\" target=\"_blank\" rel=\"noopener\">guest blogging<\/a> opportunities from top blogs.<\/li>\n<\/ul>\n<p>For 10 minutes of your time, that\u2019s a lot of benefits and fame.<\/p>\n<p><strong>Even if you don\u2019t have that many Facebook page fans, it makes sense to share your post.<\/strong><\/p>\n<p>In the beginning, your post may organically gather only 1-2 likes (one of which is coming from yourself), but that\u2019s fine. You will grow your followership eventually. Especially with the hacks you\u2019re going to learn in a sec.<\/p>\n<figure style=\"width: 434px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-70.png\" alt=\"facebook page post example\" width=\"434\" height=\"578\" \/><figcaption class=\"wp-caption-text\">As I said, getting 100+ likes takes time<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">2. Share Your Blog Article as a Facebook Post<\/h2>\n<p><strong>The easiest way to share your blog articles on Facebook is to copy-paste the article\u2019s link into your Facebook\u2019 page\u2019s publishing box.<\/strong><\/p>\n<p>As you insert the link, Facebook will add the image, headline, and link description. You can edit these or use the default copy. You will also need to write a text for your post.<\/p>\n<figure id=\"attachment_1668\" aria-describedby=\"caption-attachment-1668\" style=\"width: 505px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1668\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/add-link-to-facebook.gif\" alt=\"Create a new Facebook post\" width=\"505\" height=\"451\" \/><figcaption id=\"caption-attachment-1668\" class=\"wp-caption-text\">Create a new Facebook post<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Note that you need to go to the Business Manager page when publishing something on your Facebook page. Otherwise, the post won\u2019t be published by your brand but you.<\/p>\n<p><strong>Tip:<\/strong> You can bookmark the Business Manager view of your Facebook page for quick access.<\/p>\n<figure style=\"width: 618px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-71.png\" alt=\"facebook business manager\" width=\"618\" height=\"325\" \/><figcaption class=\"wp-caption-text\">Bookmark this page for quick access<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">3. Set the Right Target Audience<\/h2>\n<p>As a recent change, Facebook is letting advertisers optimize who will see their Facebook posts.<\/p>\n<p><strong>You can tell Facebook who\u2019s the ideal audience for your post\u2019s organic reach. (And you probably had no idea the Facebook Audience Optimization feature exists!)<\/strong><\/p>\n<p>Here\u2019s how it works.<\/p>\n<p>When adding a new post to your Facebook page, click on the little target-shaped icon to select your preferred target audience.<\/p>\n<figure style=\"width: 658px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-72.png\" alt=\"optimize facebook post audience\" width=\"658\" height=\"266\" \/><figcaption class=\"wp-caption-text\">This small icon is a winner<\/figcaption><\/figure>\n<p>Once you click on the icon, a new pop-up window will appear where you can optimize your post\u2019s target audience based on their interests. It works just like creating a Facebook Saved Audience.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 497px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-73.png\" alt=\"optimize facebook post audience\" width=\"497\" height=\"483\" \/><figcaption class=\"wp-caption-text\">Looks and works like creating a Facebook Saved Audience<\/figcaption><\/figure>\n<p>Another thing you can do is setting audience restrictions to tell Facebook who is or isn\u2019t allowed to see your posts. For example, you can set the age, language, and location to target specific people with every Facebook post.<\/p>\n<figure style=\"width: 501px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-74.png\" alt=\"optimize facebook post audience\" width=\"501\" height=\"458\" \/><figcaption class=\"wp-caption-text\">Set additional restrictions in your post&#8217;s targeting<\/figcaption><\/figure>\n<p><strong>How to activate the Automated Audience Optimization:<\/strong><\/p>\n<p><b>Important:<\/b> If your Facebook page has fewer than 5,000 likes, you may need to turn it on manually. Simply click the \u201cSettings\u201d tab in the top right corner of your Facebook page. From the \u201cGeneral\u201d tab, you\u2019ll see a row for \u201cAudience Optimization for Posts.\u201d<\/p>\n<p>Click on \u201cEdit\u201d and check the box to activate the Audience Optimization. Then, hit the \u201cSave Changes\u201d button.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 534px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-75.png\" alt=\"optimize facebook post audience\" width=\"534\" height=\"307\" \/><figcaption class=\"wp-caption-text\">Activate the Audience Optimization feature<\/figcaption><\/figure>\n<p>Every time you publish a new Facebook post, let the algorithms know who it is you\u2019re targeting (or in other words, who will find your Facebook post relevant and interesting).<\/p>\n<p><strong>Reaching the right audience already in the posting phase does two things:<\/strong><\/p>\n<ul>\n<li>Your post has a higher relevancy so Facebook will distribute to more people.<\/li>\n<li>As people find your Facebook post relevant, they will like\/share it and it reaches more people.<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">4. Write a Strong Headline<\/h2>\n<p>While your <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\">Facebook ad design<\/a> is what catches people\u2019s attention, it\u2019s usually the headline that people decide on whether to click or not click on your post.<\/p>\n<p>So how can you write a good headli<span style=\"color: #000000;\">ne for your blog promotion<\/span> when sharing articles on Facebook?<\/p>\n<figure style=\"width: 563px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-77.png\" alt=\"facebook promotion headline\" width=\"563\" height=\"456\" \/><figcaption class=\"wp-caption-text\">Big numbers make a good headline<\/figcaption><\/figure>\n<p><b>Here are a few suggestions for writing good Facebook post headlines:<\/b><\/p>\n<ul>\n<li><b>Use numbers \u2013 <\/b>By starting your headline <a href=\"https:\/\/moz.com\/blog\/5-data-insights-into-the-headlines-readers-click\">with a number<\/a>, you\u2019re 36% more likely to have people click on your ads.<\/li>\n<li><b>Use unordinary wording \u2013<\/b> Always try to find interesting words, e.g. \u201cmagnificent,\u201d \u201cmajor,\u201d or \u201cextraordinary\u201d instead of \u201cgood\u201d or \u201cbest.\u201d<\/li>\n<li><b>Keep it short \u2013<\/b> A study by <a href=\"https:\/\/web.archive.org\/web\/20130806012558\/http:\/\/www.outbrain.com\/blog\/2013\/08\/how-headline-length-impacts-engagement.html\">Outbrain<\/a> found that headlines with 60-100 characters result in the highest click-through rates.<\/li>\n<\/ul>\n<p>If you\u2019re unsure whether you\u2019ve come up with a strong headline, try the <a href=\"http:\/\/coschedule.com\/headline-analyzer\">Headline Analyzer<\/a> tool by CoSchedule.<\/p>\n<h2 style=\"text-align: center;\">5. Write a Compelling Introduction<\/h2>\n<p>A high number of people who click on your Facebook post do it based on the image and headline alone.<\/p>\n<p>However, there are also those who read through the entire copy before deciding whether your shared article is worth their time.<\/p>\n<p><b>Moreover, the device people use when seeing your Facebook post plays a role: in mobile, the text part is a lot more prevalent.<\/b><\/p>\n<figure style=\"width: 536px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-78.png\" alt=\"Mobile and Desktop posts\" width=\"536\" height=\"357\" \/><figcaption class=\"wp-caption-text\">Mobile and Desktop posts<\/figcaption><\/figure>\n<p>All things considered, you should always ensure that all parts of your promoted post\u2019s copy are best in class.<\/p>\n<p>On Desktop, people will judge your post based on the headline.<\/p>\n<p>On Mobile devices, your above-image text grabs the most attention.<\/p>\n<p><b>Whenever writing copy to share a blog article on Facebook, follow these rules:<\/b><\/p>\n<ul>\n<li><b>The first sentence must catch everyone\u2019s attention \u2013<\/b> you can insert a bold statement or a question.<\/li>\n<li><b>Your text should show some personality \u2013<\/b> keep it conversational as you were writing to a friend.<\/li>\n<li><b>The layout must be easily readable \u2013<\/b> if you want to write more than 2 lines of text, use the line spacing to format your text for higher readability.<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">6. Use Symbols and Emojis for Extra Attention<\/h2>\n<p><strong>Another easy way to spice up\u00a0\ud83c\udf36 your Facebook posts is to insert custom symbols and emojis.<\/strong><\/p>\n<p>Here\u2019s an example by <a href=\"https:\/\/buffer.com\/\">Buffer<\/a>:<\/p>\n<figure style=\"width: 324px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-80.png\" alt=\"buffer facebook post example\" width=\"324\" height=\"380\" \/><figcaption class=\"wp-caption-text\">Buffer almost always uses emojis in Facebook posts<\/figcaption><\/figure>\n<p>Take a look at these <a href=\"https:\/\/karolakarlson.com\/ro\/best-facebook-ad-examples\/\">142 Facebook ad examples<\/a> to see how top brands are using emojis in their Facebook promotions.<\/p>\n<p>We once ran a small <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-ab-testing-rules\/\">Facebook ad A\/B test<\/a> with SaaS startup <a href=\"https:\/\/www.scoro.com\/\">Scoro<\/a> to test whether emojis have any effect on the click-through and engagement rates. They did.<\/p>\n<p><strong>The <a href=\"https:\/\/adespresso.com\/academy\/blog\/5-facebook-ads-split-tests-with-game-changing-results\/\">ad with emoji<\/a> in the headline had a 241% higher click-through rate than the ad with no emoji.<\/strong><\/p>\n<p>While a 241% difference is unusual, you can still use emojis and symbols to bring more life to your posts.<\/p>\n<figure style=\"width: 611px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-83.png\" alt=\"blog promotion on facebook\" width=\"611\" height=\"335\" \/><figcaption class=\"wp-caption-text\">Experiment with emojis<\/figcaption><\/figure>\n<p><b>See this article to learn exactly <a href=\"https:\/\/karolakarlson.com\/ro\/how-to-use-emojis-facebook-ads\/\">how to use emojis in Facebook ads<\/a>.<\/b><\/p>\n<h2 style=\"text-align: center;\">7. Create the Perfect Facebook Post Design<\/h2>\n<p><strong>As you publish articles in your blog, they probably have a featured image.<\/strong><\/p>\n<p><strong>However, the image size of your blog post may not exactly match Facebook\u2019s specs.<\/strong><\/p>\n<p>That\u2019s why, you can create a slightly altered version of your blog image to use on Facebook.<\/p>\n<p>I do not create a new Facebook sharing image for every blog post, but as this blog\u2019s featured images are in an unusual landscape format, they sometimes don\u2019t look that good on Facebook.<\/p>\n<figure style=\"width: 632px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-84.png\" alt=\"blog promotion on facebook\" width=\"632\" height=\"325\" \/><figcaption class=\"wp-caption-text\">This blog has wide featured images<\/figcaption><\/figure>\n<p><strong>Here are all the Facebook link post guidelines you may need:<\/strong><\/p>\n<ul>\n<li>Image size: 1200px X 628px<\/li>\n<li>Image ratio: 1.91:1<\/li>\n<li>In-image text: less than 20%<\/li>\n<\/ul>\n<p>If you\u2019re interested in more ad sizes for both Facebook and Instagram, see this guide:<a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-specs-and-size\/\"> Instagram Ad Specs &amp; Ad Size in 2017 \u2013 The Always Up-to-date Guide<\/a><\/p>\n<p>If you\u2019re using WordPress to manage your blog, you can use the Yoast SEO plugin to optimize your social media sharing settings and change the image.<\/p>\n<figure style=\"width: 588px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-88.png\" alt=\"blog promotion on facebook\" width=\"588\" height=\"238\" \/><figcaption class=\"wp-caption-text\">Optimize your social media copy and image<\/figcaption><\/figure>\n<p>We\u2019re not going to stop on the Facebook post design in this article as there\u2019s an entire guide with 25 suggestions and hacks for you to check out: <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\">25 Facebook Ad Design Hacks for Major Success<\/a><\/p>\n<p>However, there is one important suggestion you should know\u2026 ?<\/p>\n<h2 style=\"text-align: center;\">8. Avoid Regular Stock Photos <span style=\"color: #000000;\">for promoting your blog<\/span><\/h2>\n<p>If you\u2019re using free stock photos as your blog images (yes, also those beautiful Unsplash photos are stock photos), you\u2019re missing out on an opportunity.<\/p>\n<figure style=\"width: 535px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-89.png\" alt=\"don't use stock photos\" width=\"535\" height=\"289\" \/><figcaption class=\"wp-caption-text\">Don\u2019t be that lazy<\/figcaption><\/figure>\n<p>Think about it\u2026 You spend 10+ hours crafting the perfect Facebook post and then you\u2019ll illustrate it with the same boring stock photo that everyone else is using. Not a good idea.<\/p>\n<p><strong>Instead, try to develop a specific brand language for sharing your blog articles on Facebook.<\/strong><\/p>\n<p>For example, you could use a colourful image overlay like Holini and KlientBoost.<\/p>\n<figure style=\"width: 580px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-93.png\" alt=\"facebook post example\" width=\"580\" height=\"342\" \/><figcaption class=\"wp-caption-text\">These are good examples<\/figcaption><\/figure>\n<p>Or if you love designing your own blog images, you could take an even more original path like <a href=\"http:\/\/buzzsumo.com\/\">BuzzSumo<\/a> and <a href=\"https:\/\/adespresso.com\/\">AdEspresso<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 574px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-97.png\" alt=\"Don\u2019t be that lazy\" width=\"574\" height=\"301\" \/><figcaption class=\"wp-caption-text\">Love these custom designs<\/figcaption><\/figure>\n<p>As you continuously use a branded style, people will get used to seeing your posts in the news feed and will better recognize your brand in the future.<\/p>\n<h2 style=\"text-align: center;\">9. Test Image Posts vs. Link Posts<\/h2>\n<p>You may have noticed that not all Facebook promoted posts have a headline and link description.<\/p>\n<p>For example, compare these two Facebook posts by Buffer:<\/p>\n<figure style=\"width: 528px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-99.png\" alt=\"facebook promoted posts\" width=\"528\" height=\"448\" \/><figcaption class=\"wp-caption-text\">Link post vs. image post<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">The post on the left is a link post while the image on the right is an image post.<\/p>\n<h4><b>1. Link posts<\/b><\/h4>\n<p>The image on the left is a link post that you can create by copy-paste-ing your blog article\u2019s URL into Facebook\u2019s new post box.<\/p>\n<p><strong>PROS:<\/strong> As people click <i>anywhere<\/i> on the post, they\u2019ll be taken to the landing page. So your entire Facebook post will be clickable.<\/p>\n<p><strong>CONS:<\/strong> Link posts usually take up a lot less space in the newsfeed as the image size is always 1200px x 628px.<\/p>\n<h4><b>2. Image posts<\/b><\/h4>\n<p>The image on the right is an image post which consists of an image and text.<\/p>\n<p><strong>PROS: <\/strong>Image posts take up a huge chuck on newsfeed real estate, meaning that they can catch more attention. Some brands, like The Dots, are even using image posts as Facebook ads.<\/p>\n<p><strong>CONS:<\/strong>\u00a0As people click on the image, the image will open up on Facebook, not take them to your website. The only way for people to reach your URL is for them to click on the link inside the text.<\/p>\n<figure style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-101.png\" alt=\"facebook image post\" width=\"410\" height=\"547\" \/><figcaption class=\"wp-caption-text\">You can also promote an image post<\/figcaption><\/figure>\n<h4><b>Which one should you use: link posts or image posts?<\/b><\/h4>\n<p>Usually, image posts work well if you\u2019re sharing visuals and targeting an existing fan base. They\u2019re also great for brand awareness campaigns.<\/p>\n<p>If your goal is to drive maximum amount of traffic to your blog, share your blog articles as link posts. This format also works well for <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-advertising-guide\/\">Instagram advertising<\/a>.<\/p>\n<p><b>Pro tip: <\/b>Use a shortened link in your image posts, to keep your text cleaner. Here\u2019s <a href=\"https:\/\/goo.gl\/\">Google\u2019s link shortener<\/a> to help you out.<\/p>\n<h2 style=\"text-align: center;\">10. Test Carousel and Slideshow Posts<\/h2>\n<p><strong>Want to know a secret that 95% of Facebook marketers don\u2019t know?<\/strong><\/p>\n<p>(It\u2019s going to change your Facebook page\u2019s feed forever)<\/p>\n<figure id=\"attachment_1672\" aria-describedby=\"caption-attachment-1672\" style=\"width: 347px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1672\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/giphy-8.gif\" alt=\"shhh gif\" width=\"347\" height=\"196\" \/><figcaption id=\"caption-attachment-1672\" class=\"wp-caption-text\">Keep it secret!! \u2013 <a href=\"https:\/\/giphy.com\/gifs\/pretty-little-liars-confession-lucy-hale-UONBsB5PqE6ty\/\">Image source<\/a><\/figcaption><\/figure>\n<p>Ok, here it comes\u2026<\/p>\n<p><strong>You can also create carousel and slideshow format Facebook posts. They look just like carousel and slideshow ads, only you can publish them to your Facebook page.<\/strong><\/p>\n<p>Just click on the \u201cShare a photo or video\u201d icon.<\/p>\n<figure id=\"attachment_1669\" aria-describedby=\"caption-attachment-1669\" style=\"width: 503px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1669\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/facebook-post-types.gif\" alt=\"Create a carousel post\" width=\"503\" height=\"469\" \/><figcaption id=\"caption-attachment-1669\" class=\"wp-caption-text\">Create a carousel post<\/figcaption><\/figure>\n<p>When creating a carousel post, you can showcase up to 10 images from your website in a single post.<\/p>\n<p>Just enter your blog\u2019s URL, and Facebook will let you choose the images that will be included.<\/p>\n<p>Promoting your latest blog posts is THE best use case for this kind of post.<\/p>\n<figure style=\"width: 405px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-103.png\" alt=\"promote your blog posts\" width=\"405\" height=\"522\" \/><figcaption class=\"wp-caption-text\">The perfect way to promote your blog posts<\/figcaption><\/figure>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><strong>Tip:<\/strong> If you use this type of post now, you\u2019ll be among the first brands to do this.<\/span><\/p>\n<h2 style=\"text-align: center;\">11. Ask for Your Team\u2019s Support<\/h2>\n<p>Once you\u2019ve published your blog article on Facebook, you can take a deep breath and relax.<\/p>\n<p>But only for a few minutes, because only 20% of the work is done. Even more important than the publishing is how you\u2019re going to distribute your Facebook post.<\/p>\n<figure id=\"attachment_1666\" aria-describedby=\"caption-attachment-1666\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1666\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/giphy-3-copy-9.gif\" alt=\"gif illustration\" width=\"480\" height=\"360\" \/><figcaption id=\"caption-attachment-1666\" class=\"wp-caption-text\">You\u2019ve got to make sure your post will get shares and likes \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>The first thing to do right after you\u2019ve published a Facebook post is to ask your team members to like and share it.<\/strong><\/p>\n<p>Just post the link to your Facebook post into a group chat or some other group with your colleagues.<\/p>\n<p>That\u2019s how you will get the first 10-20 likes and increase the Facebook post\u2019s organic reach.<\/p>\n<h2 style=\"text-align: center;\">12. Promote Your Blog Post on Facebook<\/h2>\n<p><strong>The next step (after you\u2019ve had the support of your team members) is to get the love from your existing fans and customers.<\/strong><\/p>\n<p>The sad thing about Facebook posts is that they never reach all your page fans organically. In fact, Facebook Engineering Director Lars Backstrom has warned that the <a href=\"https:\/\/newsroom.fb.com\/news\/2016\/06\/news-feed-fyi-helping-make-sure-you-dont-miss-stories-from-friends\/\">organic reach is getting record low<\/a>.<\/p>\n<p><strong>In 2014, <a href=\"https:\/\/social.ogilvy.com\/facebook-zero-considering-life-after-the-demise-of-organic-reach\/\">Social@Ogilvy<\/a> found that organic reach for pages with more than 500k fans had dropped to as low as 2%<\/strong>. For pages with less than 500k fans, organic reach dropped to 6%.<\/p>\n<figure style=\"width: 496px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-104.png\" alt=\"organic facebook post reach\" width=\"496\" height=\"372\" \/><figcaption class=\"wp-caption-text\">Your post\u2019s organic reach is close to none \u2013<a href=\"https:\/\/social.ogilvy.com\/facebook-zero-considering-life-after-the-demise-of-organic-reach\/\">Image source<\/a><\/figcaption><\/figure>\n<p>Last year, <a href=\"http:\/\/marketingland.com\/facebook-organic-reach-drop-steepens-52-publishers-pages-187253\">Marketing Land reported<\/a> Facebook\u2019s <a href=\"https:\/\/karolakarlson.com\/ro\/growing-organic-blog-traffic\/\">organic traffic<\/a> was down by 52% for publishers.<\/p>\n<figure style=\"width: 592px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-106.png\" alt=\"organic facebook post reach\" width=\"592\" height=\"273\" \/><figcaption class=\"wp-caption-text\">Don\u2019t count on the organic views \u2013 <a href=\"http:\/\/www.socialflow.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p>All numbers and stats considered, you&#8217;ll need to promote your Facebook post if you want it to reach more than 100 or 1,000 people.<\/p>\n<h2 style=\"text-align: center;\">13. Set Up a Facebook Post Promotion<\/h2>\n<p><strong>To promote your blog article on Facebook, you have two options: setting up a Boosted post or a Facebook ad.<\/strong><\/p>\n<p>Let\u2019s find out what\u2019s the main difference.<\/p>\n<h4><b>1. Boosted post<\/b><\/h4>\n<p>Using a Boosted post is the easiest and fastest way to promote your Facebook post. Simply click on the \u201cBoost Post\u201d button and proceed to a 1-minute setup process.<\/p>\n<figure style=\"width: 399px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-108.png\" alt=\"facebook boosted post\" width=\"399\" height=\"473\" \/><figcaption class=\"wp-caption-text\">Boosting a post is really easy<\/figcaption><\/figure>\n<p><strong>PROS:<\/strong> Quick and easy. Gives \u201cok\u201d results. Good option for beginners and small under $50 campaigns. You\u2019ll get all the targeting options available for Facebook ads.<\/p>\n<p><strong>CONS:<\/strong> You can only boost a post to one target audience at a time which might often be limiting. You won\u2019t be able to optimize the ad placements and schedule.<\/p>\n<h4><b>2. Facebook ad<\/b><\/h4>\n<p>To create a Facebook ad of a Facebook post, go to the Facebook Ads Manager and set up a new campaign.<\/p>\n<p>When creating the visuals, you can select the \u201cUse Existing Post\u201d option and select your Facebook post.<\/p>\n<figure style=\"width: 541px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-110.png\" alt=\"Promote your Facebook post\" width=\"541\" height=\"302\" \/><figcaption class=\"wp-caption-text\">Promote your Facebook post as an ad<\/figcaption><\/figure>\n<p><strong>PROS:<\/strong> You can optimize the ad placement, advertise the same Facebook post to multiple audiences, and optimize your ad delivery on reach\/clicks\/conversions \u2013 whatever you prefer.<\/p>\n<p><strong>CONS:<\/strong> If you\u2019re not too familiar with <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/\">Facebook advertising<\/a>, it might take some time to set up the new ad campaign.<\/p>\n<p>However, you can re-use the same Facebook ad campaign for promoting multiple blog posts. (Just create a new Ad Set every time)<\/p>\n<p>If you\u2019d like to learn more about setting up a Facebook ad campaign, read this article: <a href=\"https:\/\/karolakarlson.com\/ro\/low-budget-facebook-campaigns\/\">From 0 to Results \u2013 How to Set Up Low-budget &lt; $500 Facebook Campaigns<\/a><\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 638px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-111.png\" alt=\"Select an existing post to promote\" width=\"638\" height=\"388\" \/><figcaption class=\"wp-caption-text\">Select an existing post to promote<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><b>Final verdict:<\/b> If you\u2019re planning to spend more than $50 per Facebook promoted post, use the Facebook ad format. Otherwise, boost your posts to save time.<\/p>\n<p><b>Small business?<\/b> If $50 is significant amount money for your brand, also go with the Facebook ads option.<\/p>\n<h2 style=\"text-align: center;\">14. First, Advertise to Your Fans<\/h2>\n<p>Who are the people most likely to like and share with your Facebook post promotions?<\/p>\n<p><strong>Usually, it goes like this:<\/strong><\/p>\n<ol>\n<li>Your team<\/li>\n<li>\u00a0Your fans<\/li>\n<li>Your customers<\/li>\n<li>People interested in your article\u2019s topic<\/li>\n<\/ol>\n<p><strong>However, brands often set their Facebook promo targeting like this:<\/strong><\/p>\n<ol>\n<li>People interested in your article\u2019s topic<\/li>\n<li>\u00a0\u2013<\/li>\n<li>\u00a0\u2013<\/li>\n<li>\u00a0\u2013<\/li>\n<\/ol>\n<figure id=\"attachment_1667\" aria-describedby=\"caption-attachment-1667\" style=\"width: 274px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1667\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/giphy-6-copy-5.gif\" alt=\"facebook pist targeting gif\" width=\"274\" height=\"201\" \/><figcaption id=\"caption-attachment-1667\" class=\"wp-caption-text\">You\u2019ve been doing the targeting all wrong <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><b>Before you promote your blog article to a wide audience of people (based on their interests and location), promote it to your fans and customers.<\/b><\/p>\n<p>This way, you will get a nice basis of likes and shares from your fans. Moreover, they are the most important people to be informed about your new posts \u2013 you do want to keep the fan engagement high, right?<\/p>\n<p><strong>How to target your fans and customers?<\/strong><\/p>\n<p>First, you can target your Facebook page\u2019s fans and their friends in a single click.<\/p>\n<figure style=\"width: 577px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-112.png\" alt=\"Target your Facebook page fans\" width=\"577\" height=\"341\" \/><figcaption class=\"wp-caption-text\">Target your Facebook page fans<\/figcaption><\/figure>\n<p>To target your customers, your can create a Facebook Custom Audience based on your customers\u2019 email addresses and names.<\/p>\n<p>Read more about Facebook and Instagram audiences in this guide: <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-targeting\/\">84-point Guide to Master Instagram Targeting<\/a><\/p>\n<h2 style=\"text-align: center;\">15. Target Multiple Audiences<\/h2>\n<p>If your blog promotion\u2019s budget is limited, you may not be able to do this.<\/p>\n<p>However, if you\u2019re willing to spend $100+ per a Facebook promoted post, you can create multiple target audiences to see which one performs best.<\/p>\n<p><b>For example, you could test these five high-ROI Facebook promotion audiences:<\/b><\/p>\n<ol>\n<li>People who have visited your blog in the past 30 days (Custom Audience)<\/li>\n<li>People similar to your blog readers (Lookalike Audience)<\/li>\n<li>Friends of your Facebook page fans (Saved Audience)<\/li>\n<li>Interest-based audiences that align with your blog articles\u2019 topic (Saved Audience)<\/li>\n<li>Your newsletter subscribers, especially all inactive subscribers (Custom Audience)<\/li>\n<\/ol>\n<figure style=\"width: 494px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-113.png\" alt=\"Create a Custom Audience of blog visitors\" width=\"494\" height=\"337\" \/><figcaption class=\"wp-caption-text\">Create a Custom Audience of blog visitors<\/figcaption><\/figure>\n<p>Also, keep a close eye on your Facebook Ads manager reports to know which audiences show the highest engagement, best CPC, and convert on the offers on your blog.<\/p>\n<h2 style=\"text-align: center;\">16. Measure the Right Metrics<\/h2>\n<p>How do you measure whether a Facebook boosted post was successful or not?<\/p>\n<p>Do you look at the number of impressions? The number of clicks? The reach?<\/p>\n<p><b>All of these vanity metrics give you <i>no real insight<\/i> into how well (or not well at all) your Facebook promotions perform.<\/b><\/p>\n<p>Facebook\u2019s not making it any easier, only showing two irrelevant metrics in the Boosted post reports.<\/p>\n<figure style=\"width: 421px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-114.png\" alt=\"facebook promotions\" width=\"421\" height=\"453\" \/><figcaption class=\"wp-caption-text\">Don\u2019t get mislead by these metrics<\/figcaption><\/figure>\n<p>OK. Let\u2019s cure this mistake and find out which Facebook post metrics truly matter.<\/p>\n<figure id=\"attachment_1673\" aria-describedby=\"caption-attachment-1673\" style=\"width: 344px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1673\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/giphy-10.gif\" alt=\"illustrative gif\" width=\"344\" height=\"344\" \/><figcaption id=\"caption-attachment-1673\" class=\"wp-caption-text\">Start tracking the right metrics \u2013 <a href=\"https:\/\/giphy.com\/gifs\/art-animation-black-and-white-3oz8xsV4kW2CShqVpe\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>Do not measure:<\/strong><\/p>\n<ul>\n<li>Impressions<\/li>\n<li>Clicks<\/li>\n<li>Reach<\/li>\n<\/ul>\n<p><strong>Do measure:<\/strong><\/p>\n<ul>\n<li>CTR<\/li>\n<li>CPC<\/li>\n<li>Time on page<\/li>\n<li>Pages visited<\/li>\n<li>Conversions<\/li>\n<\/ul>\n<p><b>CTR \u2013 <\/b>The click-through rate of your Facebook promoted post shows how relevant it is to the audience. A good CTR is anything above 1%, a really good CTR is above 2.5%<\/p>\n<p><b>CPC \u2013<\/b> The cost-per-click shows how much you pay per one blog visitor. If two audiences you\u2019re targeting have highly different CPCs but the same lead quality, you could allocate all promotion budget to the best-performing Ad Set.<\/p>\n<p><b>Time on page \u2013<\/b> If you\u2019re tracking your Facebook ad campaigns with UTM codes, you can easily check in the Google Analytics how much time people spent with your article. Always aim to target high-quality audiences that won\u2019t immediately bounce away from your site.<\/p>\n<p><b>Important: <\/b>The Time on page in GA is the time between 2 interactive hits.\u2028\u2028 The Time on page metric is accurate only if the page <b>is not the last page<\/b> in the session.<\/p>\n<p><b>Pages visited \u2013 <\/b>As people in your Facebook blog traffic visit more than one page, it means they\u2019re interested in your blog content and highly engaged. You can increase the no. of pages visited by adding suggested articles in the sidebar and at the end of your article.<\/p>\n<figure style=\"width: 639px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/null-115.png\" alt=\"blog promotion on facebook\" width=\"639\" height=\"522\" \/><figcaption class=\"wp-caption-text\">Keep people on your website for longer<\/figcaption><\/figure>\n<p><strong>Conversions \u2013 You\u2019re probably trying to convert your blog readers into email list subscribers and customers. You should always track whether your Facebook blog post promotions help to bring you new fans, leads, and revenue.<\/strong><\/p>\n<p>To get started with Facebook ad tracking, <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\">install the Facebook Pixel<\/a> to your website.<\/p>\n<p>If you\u2019re interested in advanced ad reporting in the Facebook Ads Manager, see this guide: <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ads-reporting\/\">Instagram Ads Reporting and Optimization \u2013 Guide to 10x Results<\/a><\/p>\n<h2 style=\"text-align: center;\">Bonus Tips !!!<\/h2>\n<p>Just to make sure you\u2019ll get the best expert knowledge for tracking and analyzing your Facebook ads, we asked Taavi Kalvi, one of the best Google Analytics and Tag Manager experts and the partner and Analytics Lead at <a href=\"https:\/\/holini.com\/\">Holini<\/a>, to contribute two extra points to this article.<\/p>\n<p>This \u2b07\u2b07\u2b07\u00a0will change the way your track and measure your Facebook campaigns in Google Analytics.<\/p>\n<h2 style=\"text-align: center;\">17. Separate Paid and Non-paid Social Traffic<\/h2>\n<p><strong>Sometimes, you might want to separate the paid and organic social media traffic in your Google Analytics reports.<\/strong><\/p>\n<p>This would make sense if you want to see how much (and what kind of) traffic came from organically sharing vs. promoting your blog article on Facebook.<\/p>\n<p>Note that in order to separate these two traffic sources, you can\u2019t use the same Facebook post for the promoted version. You\u2019ll have to create a new Facebook ad with another URL destination.<\/p>\n<figure id=\"attachment_1677\" aria-describedby=\"caption-attachment-1677\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1677\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/giphy-12.gif\" alt=\"ilustrative gif\" width=\"500\" height=\"333\" \/><figcaption id=\"caption-attachment-1677\" class=\"wp-caption-text\">You will get it in a minute \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><b>Here\u2019s how you should tag non-paid social media posts:<\/b><\/p>\n<p>When tagging your non-paid social media posts and the domain as a source (facebook.com, linkedin.com, twitter.com, etc.), use \u201csocial\u201d as a medium parameter value.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<ul>\n<li>utm_medium=social<\/li>\n<li>utm_source=facebook.com<\/li>\n<li>utm_campaign=summer+sale+2017<\/li>\n<\/ul>\n<p style=\"text-align: left;\">If you decide to use anything else as a medium (not \u201csocial\u201d), make sure you follow the Default Channel definitions or modify your Channel Grouping settings if needed.<br \/>\n<b><br \/>\nHow to tag paid social media posts:<\/b><\/p>\n<p>I would recommend using \u201cpaid+social\u201d as a medium and defining it in the Default Channel Grouping settings as well. Plus (+) character between the words generates a space in GA.<\/p>\n<p><b>Here\u2019s how you can do it in GA:<\/b><\/p>\n<figure style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/paid-social.png.png\" alt=\"tracking facebook ads\" width=\"624\" height=\"300\" \/><figcaption class=\"wp-caption-text\">Go to Default Channel Grouping settings<\/figcaption><\/figure>\n<p>If you don\u2019t define \u201cpaid+social\u201d as a medium in the Default Channel Grouping settings, it will go under \u201c(Other)\u201d channel in Google Analytics, not \u201cSocial\u201d or \u201cPaid Social\u201d, and that\u2019s not the result you want.<\/p>\n<p><b>Important! Do not use \u201ccpc\u201d as a medium in Google Analytics because it\u2019s defined as a \u201cPaid Search Channel\u201d by default.<\/b><\/p>\n<p>If you\u2019d like to dig deeper, you can read these in-depth Q&amp;A article about the Google Analytics <a href=\"https:\/\/holini.com\/utm-parameters\/\">UTM parameters<\/a>\u00a0or <a href=\"https:\/\/holini.com\/utm-tags\/\" target=\"_blank\" rel=\"noopener\">UTM tags<\/a>.<\/p>\n<h2 style=\"text-align: center;\">18. Fix the Fractured Facebook Reports<\/h2>\n<p>You\u2019ve probably noticed that your social media traffic (e.g. from Facebook or Instagram) is reported on different lines in Google Analytics and it makes much harder for you to analyze the data and gather insights.<\/p>\n<p>Here\u2019s how your Google Analytics reports usually look like:<\/p>\n<figure style=\"width: 326px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/utm-tagging-facebook.png.png\" alt=\"utm tagging on facebook\" width=\"326\" height=\"340\" \/><figcaption class=\"wp-caption-text\">That\u2019s not very pretty<\/figcaption><\/figure>\n<p><strong>If you\u2019d like to fix the reports and only see \u201cfacebook.com \/ referral\u201d in your reports, you can implement the Search &amp; Replace filter in Google Analytics.<\/strong><\/p>\n<p>That\u2019s how it looks like:<\/p>\n<figure style=\"width: 276px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/search20and20replace20filter-1.png-1.png\" alt=\"search and replace filter\" width=\"276\" height=\"425\" \/><figcaption class=\"wp-caption-text\">Use the Search &amp; Replace filter<\/figcaption><\/figure>\n<p><b>Search string:<\/b> ^.*facebook\\.com$<\/p>\n<p><b>Replace string:<\/b> facebook.com<\/p>\n<p>P.S. Filters do not apply retroactively to your data. They are only applied from the moment you create them.<\/p>\n<p>And there you go \u2013 you will now see all Facebook traffic as one neat line per each link, giving you a better overview of how much traffic each of your Facebook promotions got.<\/p>\n<h2 style=\"text-align: center;\">TL;DR<\/h2>\n<p><strong>I<span style=\"color: #000000;\">f this article was too much for you to take in, BUT&#8230;\u00a0<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><strong>&#8230;you still want to know all the hacks of how to promote your blog,\u00a0here\u2019s a handy checklist with everything we covered:<\/strong><\/span><\/p>\n<ol>\n<li>It always (99.99% of times) makes sense to share your blog articles on Facebook<\/li>\n<li>Share your blog articles as Facebook page posts<\/li>\n<li>Use the Facebook Audience Optimization feature<\/li>\n<li>Take your time to write a powerful headline (use numbers, keep it actionable)<\/li>\n<li>Write a compelling introduction (start with a question, make a bold statement)<\/li>\n<li>Use symbols and emojis for extra attention<\/li>\n<li>Craft the perfect Facebook post image (standard size is 1200px x 628px)<\/li>\n<li>Avoid using stock photos and develop a strong brand language<\/li>\n<li>Test large-format images vs. the regular link posts<\/li>\n<li>Test carousel and slideshow formats when sharing posts on your Facebook page<\/li>\n<li>Ask for your team\u2019s support \u2013 get them to like and share<\/li>\n<li>Promote your blog articles on Facebook for higher reach<\/li>\n<li>Set up a Facebook Boosted post or promote your blog article as a Facebook ad<\/li>\n<li>First, advertise to your fans, brand ambassadors, and existing customer base<\/li>\n<li>Test multiple target audiences (past blog readers, people interested in the topic)<\/li>\n<li>Measure the right metrics (CTR, CPC, time on page, pages per session, conversions)<\/li>\n<li>Track paid and non-paid social media traffic separately in Google Analytics<\/li>\n<li>See Facebook traffic as one line, not five lines in Google Analytics by using Search &amp; Replace filter<\/li>\n<\/ol>\n<p>There you go. Now go to your Facebook page and share a blog article, then create a Facebook promoted post or an ad, and enjoy the increased blog traffic!<\/p>\n<p><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ads-ebook\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1891 size-full\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-2.png\" alt=\"facebook ads ebook\" width=\"1300\" height=\"600\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-2.png 1300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-2-300x138.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-2-768x354.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/ebook-2-1024x473.png 1024w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/a>  <\/p>","protected":false},"excerpt":{"rendered":"<p>Promoting blog articles on Facebook is one of the easiest and most efficient ways of driving more traffic to your website. However, there\u2019s a huge difference between good Facebook traffic and bad Facebook traffic. Most people that click on your blog promotions or Facebook ad are just passengers-by. So instead of simply posting a blog [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[36,4,9],"tags":[31,29,41,30,28,14,38],"class_list":["post-1597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-in-depth","category-ppc","tag-advertising","tag-facebook","tag-facebook-ad-design","tag-facebook-ads","tag-facebookads","tag-ppc","tag-social-media-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook<\/title>\n<meta name=\"description\" content=\"Promoting blog articles on Facebook helps to bring additional traffic to your site. Get all the Facebook promoted post hacks and tips used by experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karolakarlson.com\/ro\/how-to-promote-your-blog\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook\" \/>\n<meta property=\"og:description\" content=\"Promoting blog articles on Facebook helps to bring additional traffic to your site. Get all the Facebook promoted post hacks and tips used by experts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karolakarlson.com\/ro\/how-to-promote-your-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Fix blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-14T07:10:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-01T12:56:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aggregate_blog\" \/>\n<meta name=\"twitter:site\" content=\"@aggregate_blog\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 de minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook\",\"datePublished\":\"2017-09-14T07:10:21+00:00\",\"dateModified\":\"2018-01-01T12:56:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/\"},\"wordCount\":4557,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/karolakarlson.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png\",\"keywords\":[\"advertising\",\"facebook\",\"facebook ad design\",\"facebook ads\",\"facebookads\",\"PPC\",\"social media marketing\"],\"articleSection\":[\"Facebook ads\",\"In-depth\",\"PPC\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/\",\"url\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/\",\"name\":\"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook\",\"isPartOf\":{\"@id\":\"https:\/\/karolakarlson.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png\",\"datePublished\":\"2017-09-14T07:10:21+00:00\",\"dateModified\":\"2018-01-01T12:56:18+00:00\",\"description\":\"Promoting blog articles on Facebook helps to bring additional traffic to your site. Get all the Facebook promoted post hacks and tips used by experts.\",\"breadcrumb\":{\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#primaryimage\",\"url\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png\",\"contentUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png\",\"width\":1400,\"height\":600,\"caption\":\"promote blog artcles with facebook promoted posts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/karolakarlson.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/karolakarlson.com\/#website\",\"url\":\"https:\/\/karolakarlson.com\/\",\"name\":\"Marketing Fix blog\",\"description\":false,\"publisher\":{\"@id\":\"https:\/\/karolakarlson.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/karolakarlson.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/karolakarlson.com\/#organization\",\"name\":\"Aggregate blog\",\"url\":\"https:\/\/karolakarlson.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/karolakarlson.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/03\/Marketing-Fix-2.png\",\"contentUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/03\/Marketing-Fix-2.png\",\"width\":948,\"height\":147,\"caption\":\"Aggregate blog\"},\"image\":{\"@id\":\"https:\/\/karolakarlson.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/aggregate_blog\",\"https:\/\/twitter.com\/Aggregate_blog\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/karolakarlson.com\/ro\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook","description":"Promoting blog articles on Facebook helps to bring additional traffic to your site. Get all the Facebook promoted post hacks and tips used by experts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/karolakarlson.com\/ro\/how-to-promote-your-blog\/","og_locale":"ro_RO","og_type":"article","og_title":"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook","og_description":"Promoting blog articles on Facebook helps to bring additional traffic to your site. Get all the Facebook promoted post hacks and tips used by experts.","og_url":"https:\/\/karolakarlson.com\/ro\/how-to-promote-your-blog\/","og_site_name":"Marketing Fix blog","article_published_time":"2017-09-14T07:10:21+00:00","article_modified_time":"2018-01-01T12:56:18+00:00","og_image":[{"width":1400,"height":600,"url":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@aggregate_blog","twitter_site":"@aggregate_blog","twitter_misc":{"Scris de":"","Timp estimat pentru citire":"23 de minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#article","isPartOf":{"@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/"},"author":{"name":"","@id":""},"headline":"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook","datePublished":"2017-09-14T07:10:21+00:00","dateModified":"2018-01-01T12:56:18+00:00","mainEntityOfPage":{"@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/"},"wordCount":4557,"commentCount":4,"publisher":{"@id":"https:\/\/karolakarlson.com\/#organization"},"image":{"@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png","keywords":["advertising","facebook","facebook ad design","facebook ads","facebookads","PPC","social media marketing"],"articleSection":["Facebook ads","In-depth","PPC"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/","url":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/","name":"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook","isPartOf":{"@id":"https:\/\/karolakarlson.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#primaryimage"},"image":{"@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png","datePublished":"2017-09-14T07:10:21+00:00","dateModified":"2018-01-01T12:56:18+00:00","description":"Promoting blog articles on Facebook helps to bring additional traffic to your site. Get all the Facebook promoted post hacks and tips used by experts.","breadcrumb":{"@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/karolakarlson.com\/how-to-promote-your-blog\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#primaryimage","url":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png","contentUrl":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/09\/promoting-blog-articles-on-facebook.png","width":1400,"height":600,"caption":"promote blog artcles with facebook promoted posts"},{"@type":"BreadcrumbList","@id":"https:\/\/karolakarlson.com\/how-to-promote-your-blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/karolakarlson.com\/"},{"@type":"ListItem","position":2,"name":"How to promote your blog in 2018 \u2013 18 tactics for more traffic via Facebook"}]},{"@type":"WebSite","@id":"https:\/\/karolakarlson.com\/#website","url":"https:\/\/karolakarlson.com\/","name":"Marketing Fix blog","description":false,"publisher":{"@id":"https:\/\/karolakarlson.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/karolakarlson.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/karolakarlson.com\/#organization","name":"Aggregate blog","url":"https:\/\/karolakarlson.com\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/karolakarlson.com\/#\/schema\/logo\/image\/","url":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/03\/Marketing-Fix-2.png","contentUrl":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/03\/Marketing-Fix-2.png","width":948,"height":147,"caption":"Aggregate blog"},"image":{"@id":"https:\/\/karolakarlson.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/aggregate_blog","https:\/\/twitter.com\/Aggregate_blog"]},{"@type":"Person","@id":"","url":"https:\/\/karolakarlson.com\/ro\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/posts\/1597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/comments?post=1597"}],"version-history":[{"count":0,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/posts\/1597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/media\/1679"}],"wp:attachment":[{"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/media?parent=1597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/categories?post=1597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/tags?post=1597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}