{"id":1898,"date":"2017-10-05T15:29:15","date_gmt":"2017-10-05T15:29:15","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=1898"},"modified":"2018-06-07T15:19:47","modified_gmt":"2018-06-07T15:19:47","slug":"facebook-features","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/facebook-features\/","title":{"rendered":"12 Hidden Facebook Features 95% of Marketers Don&#8217;t Know"},"content":{"rendered":"<p><strong>Facebook marketing is changing at such a fast pace that it\u2019s nearly impossible to keep up with the latest features, trends, and <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-specs-and-size\/\">ad specs<\/a>.<\/strong><\/p>\n<p>That\u2019s why, even highly experienced marketers do not always know all the <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/\">Facebook advertising hacks<\/a> &amp; tips that would benefit them big time.<\/p>\n<p><strong>For example, did you know that you can:<\/strong><\/p>\n<ul>\n<li><strong>See a list with the names of all your Facebook page fans?<\/strong><\/li>\n<li><strong>Set a target audience for every Facebook <i>post<\/i> you publish?<\/strong><\/li>\n<li><strong>Create Facebook posts that include up to 10 images inside a carousel?<\/strong><\/li>\n<\/ul>\n<p>This article has one main goal and it\u2019s to have you browse the 12 hidden Facebook features and think\u2026<\/p>\n<figure id=\"attachment_1937\" aria-describedby=\"caption-attachment-1937\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1937\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/giphy.gif\" alt=\"surprised gif\" width=\"480\" height=\"268\" \/><figcaption id=\"caption-attachment-1937\" class=\"wp-caption-text\">? WOW \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p>Seriously, I hope that you\u2019ll learn at least one new Facebook marketing hack from this article, hopefully even more.<\/p>\n<p>So here they are, the super secret Facebook features to engage more fans, beat the competition, and wow your boss.<\/p>\n<h2 style=\"text-align: center;\">1. Set a New Target Audience for Each Post<\/h2>\n<p><b>Hack #1 in one sentence: As you publish a post on your Facebook page, you can tell Facebook whom you want to target, so specific audiences will see that post.<\/b><\/p>\n<p>On most branded Facebook pages, not all the posts are relevant to the same audience.<\/p>\n<p>For example, food delivery services need to attract both customers, restaurant owners, and delivery couriers.<\/p>\n<p>Or in case of Plated\u2019s Facebook page, some of their fans might like savoury food while others have a sweet tooth.<\/p>\n<figure style=\"width: 482px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null.png\" alt=\"facebook features\" width=\"482\" height=\"482\" \/><figcaption class=\"wp-caption-text\">Potential audience 1<\/figcaption><\/figure>\n<p>If you\u2019re engaging with multiples audiences across your Facebook posts, you\u2019ll want every post to reach the right audience.<\/p>\n<p>Here\u2019s why:<\/p>\n<p><b>If your Facebook post is relevant to people seeing it in their newsfeed, it will have a higher Relevance Score, and your post could have a higher organic reach.<\/b><\/p>\n<p>Luckily for all Facebook marketers, there\u2019s a fairly new feature called the Audience Optimization tool.<\/p>\n<h3>How to optimize every Facebook post\u2019s audience?<\/h3>\n<p>As you\u2019re creating a new Facebook page post, click on the small target icon in the lower left corner of your unpublished post.<\/p>\n<figure style=\"width: 533px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-1.png\" alt=\"Facebook audience optimization\" width=\"533\" height=\"630\" \/><figcaption class=\"wp-caption-text\">Click on the small target icon<\/figcaption><\/figure>\n<p>As you click on the icon, you can target people based on their interests. (This is similar to creating a Facebook ad audience)<\/p>\n<figure style=\"width: 608px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-2.png\" alt=\"Facebook hidden feature\" width=\"608\" height=\"597\" \/><figcaption class=\"wp-caption-text\">This works on interest-based targeting<\/figcaption><\/figure>\n<p>That\u2019s pretty cool, right?! And it\u2019s getting even better!<\/p>\n<p><b>You can also restrict the audience of your Facebook post. <\/b><\/p>\n<p>This Facebook feature is helpful if you want your post only to reach the people speaking a particular language or living in specific locations.<\/p>\n<figure style=\"width: 576px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-3.png\" alt=\"facebook secret hack\" width=\"576\" height=\"549\" \/><figcaption class=\"wp-caption-text\">You can also restrict your post&#8217;s audience<\/figcaption><\/figure>\n<p><b>Can\u2019t see the icon when publishing a Facebook post?<\/b><\/p>\n<p>If your Facebook page has fewer than 5,000 likes, you\u2019ll have to activate the Audience Optimization tool manually.<\/p>\n<p>Click the \u201cSettings\u201d tab in the top right corner of your Facebook page. From the \u201cGeneral\u201d tab, you\u2019ll see a row for \u201cAudience Optimization for Posts.\u201d Click on \u201cEdit\u201d and check the box to activate the Audience Optimization. Then, hit the \u201cSave Changes\u201d button.<\/p>\n<p><b>Use the Audience Optimization tool every time you\u2019re publishing a new Facebook post \u2013 it will help your posts reach more people at zero cost.<\/b><\/p>\n<h2 style=\"text-align: center;\">2. Create Carousel Format Facebook Posts<\/h2>\n<p><b>Hack #2 in one sentence: In addition to single-image posts, you can also create Facebook page posts in carousel and slideshow format.<\/b><\/p>\n<p>Sometimes, a single-image Facebook post isn\u2019t enough to tell your story.<\/p>\n<p>So what are you to do? Publish multiple Facebook page posts in a row?<\/p>\n<p>That\u2019s not what Pipedrive did. Instead, they published a Facebook Carousel post.<\/p>\n<figure style=\"width: 507px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-4.png\" alt=\"Facebook carousel posts\" width=\"507\" height=\"572\" \/><figcaption class=\"wp-caption-text\">You can create Facebook carousel posts! ?<\/figcaption><\/figure>\n<p>The Facebook carousel ads are often used to showcase multiple products or tell a branded story.<\/p>\n<p>According to a report by <a href=\"http:\/\/www.kineticsocial.com\/wp-content\/uploads\/2015\/10\/2015-Q3-Social-Trends-Data-Report.pdf\">Kinetic Social<\/a>, carousel ads are 10 times better at getting people to click through compared to static sponsored posts on Facebook.<\/p>\n<figure style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/Carousel20ads20performance.png\" alt=\"Carousel ads performance\" width=\"624\" height=\"300\" \/><figcaption class=\"wp-caption-text\">Carousel ads work wonders \u2013 <a href=\"http:\/\/www.kineticsocial.com\/wp-content\/uploads\/2015\/10\/2015-Q3-Social-Trends-Data-Report.pdf\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>Unlike sponsored carousel ads, the Facebook carousel posts are completely free. Your <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ads-cost-and-bidding\/\" target=\"_blank\" rel=\"noopener\">Facebook advertising cost<\/a> will be literally zero.<\/strong><\/p>\n<p>You can add a carousel post to your Facebook page by clicking on the \u201cShare a photo or video\u201d icon on top of your Facebook page. (Not that you\u2019ll need to be using the Business Manager view to be able to post from under your brand\u2019s profile).<\/p>\n<p>Next, select the \u201cCreate a Photo Carousel\u201d option.<\/p>\n<figure id=\"attachment_1938\" aria-describedby=\"caption-attachment-1938\" style=\"width: 612px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1938\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/facebook-post-types.gif\" alt=\"Facebook carousel post\" width=\"612\" height=\"571\" \/><figcaption id=\"caption-attachment-1938\" class=\"wp-caption-text\">Here&#8217;s how it works&#8230;<\/figcaption><\/figure>\n<p>Up next, you can enter a URL and Facebook will crawl all the images available. For example, you could enter your blog\u2019s URL to share multiple blog articles in a single post.<\/p>\n<figure style=\"width: 534px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-5.png\" alt=\"Carousel posts\" width=\"534\" height=\"688\" \/><figcaption class=\"wp-caption-text\">Create a Carousel post with up to 10 cards<\/figcaption><\/figure>\n<p>In addition to sharing and <a href=\"https:\/\/karolakarlson.com\/ro\/promoting-blog-articles-facebook-promoted-post\/\">promoting your blog articles on Facebook<\/a>, you can also<b> create a carousel post with your product\u2019s features<\/b> by entering the URLs of your landing pages.<\/p>\n<figure style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-6.png\" alt=\"Facebook hidden feature\" width=\"510\" height=\"654\" \/><figcaption class=\"wp-caption-text\">Great idea for product updates<\/figcaption><\/figure>\n<p>Another idea: Share a single blog article and include multiple images to make your blog promotion differentiate from other stuff in Facebook\u2019s newsfeed.<\/p>\n<p>You can also add a different URL to every image in your carousel post. Simply hover over the image to find a link icon.<\/p>\n<figure id=\"attachment_1939\" aria-describedby=\"caption-attachment-1939\" style=\"width: 623px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1939\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/add-new-url.gif\" alt=\"Facebook secret hacks\" width=\"623\" height=\"632\" \/><figcaption id=\"caption-attachment-1939\" class=\"wp-caption-text\">How to add multiple URLs<\/figcaption><\/figure>\n<p><b>Tip:<\/b> If the link that you want to share doesn\u2019t have enough images or Facebook fails to scrape them, use the + icon to add additional imagery manually.<\/p>\n<h2 style=\"text-align: center;\">3. Turn Facebook Post Likes into Page Fans<\/h2>\n<p><b>Hack #3 in one sentence: You can ask people that liked your Facebook post or ad to Like your page in a single click.<\/b><\/p>\n<p>As you share and promote your content on Facebook, it will often reach the newsfeed of people that haven\u2019t yet liked your page.<\/p>\n<p>Here\u2019s a simple hack to turn people liking your Facebook posts into your Facebook page fans. (So that you can reach their newsfeeds organically in the future)<\/p>\n<p>As you click on the likes under your Facebook post, a new window will pop up with everyone that has liked the post.<\/p>\n<figure style=\"width: 516px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-7.png\" alt=\"facebook hidden hack\" width=\"516\" height=\"537\" \/><figcaption class=\"wp-caption-text\">Click on the &#8220;Like&#8221; icons<\/figcaption><\/figure>\n<p>If there\u2019s someone on the list that hasn\u2019t yet liked your Facebook page, you can invite them to do so.<\/p>\n<figure style=\"width: 547px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-8.png\" alt=\"get more Facebook page likes\" width=\"547\" height=\"607\" \/><figcaption class=\"wp-caption-text\">That&#8217;s pretty cool, right?<\/figcaption><\/figure>\n<p>Once you apply this approach to every Facebook post you share, you\u2019ll be able to grow your Facebook fan base at a faster pace.<\/p>\n<p>On a side note, inviting people to like your Facebook page is highly time sensitive. If they\u2019ve liked your post 3 weeks ago, they might not remember your brand anymore. Always invite people to like your Facebook page in 24h since they liked your post.<\/p>\n<h2 style=\"text-align: center;\">4. See the List of Your Facebook Page Fans<\/h2>\n<p><b>Hack #4 in one sentence: There <i>is<\/i> a place to see all the people who like your Facebook page. (Yes, you can finally check if your BFF is liking your page)<\/b><\/p>\n<p>Sometimes, it may happen that you need a list of people liking your Facebook page.<\/p>\n<p>Maybe you want to do user research. Or simply check whether all your friends are liking your page.<\/p>\n<figure id=\"attachment_1940\" aria-describedby=\"caption-attachment-1940\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1940\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/giphy-copy-24.gif\" alt=\"\" width=\"512\" height=\"288\" \/><figcaption id=\"caption-attachment-1940\" class=\"wp-caption-text\">When you discover your best friend isn\u2019t liking your page \u2013 <a href=\"https:\/\/giphy.com\/gifs\/sherlock-bbc-one-bbc1-26FLfT1xLYBAB8mMU\">Image source<\/a><\/figcaption><\/figure>\n<p>Whatever the reason, you should know how to access the list of people liking your Facebook page.<\/p>\n<p>Here\u2019s how it works: Go to your Facebook page Settings and click on \u201cPeople and Other Pages\u201d. Here, you can see the people and brands that like or follow your page. You can also manage banned and blocked users.<\/p>\n<figure style=\"width: 651px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-9.png\" alt=\"See all your Facebook page fans\" width=\"651\" height=\"438\" \/><figcaption class=\"wp-caption-text\">See all your Facebook page fans<\/figcaption><\/figure>\n<p>You can use the information about your Facebook page fans to do user research and better understand your target audience.<\/p>\n<h2 style=\"text-align: center;\">5. Use a Cover Video Instead of a Cover Image<\/h2>\n<p><b>Hack #5 in one sentence: You can add a GIF or video as your Facebook cover photo \u2013 just to ? things up a bit.<\/b><\/p>\n<p>If you want to level up your social media presence, here\u2019s a simple way to do it: change your static cover image to a cover video.<\/p>\n<p>Here\u2019s a nice example by <a href=\"https:\/\/flixel.com\/\">Flixel.<\/a> Notice the cinematographic elements.<\/p>\n<figure style=\"width: 652px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-4.gif\" alt=\"Facebook cover video example\" width=\"652\" height=\"326\" \/><figcaption class=\"wp-caption-text\">Change your cover image to cover video<\/figcaption><\/figure>\n<p>Cover videos must be at least 20 seconds long, but no more than 90 seconds long. The recommended video size is 820px x 462px.<\/p>\n<p>Cover videos should auto-play and auto-loop, so it might be a good idea to create a GIF.<\/p>\n<p>Here are three cover video ideas to inspire you:<\/p>\n<ul>\n<li>Create a cinemagraph or your product in action<\/li>\n<li>Create a short team video or boomerang<\/li>\n<li>Create an animated video based on your existing product videos<\/li>\n<\/ul>\n<p>Here\u2019s a guide to <a href=\"https:\/\/helpx.adobe.com\/in\/photoshop\/how-to\/make-animated-gif.html\">creating GIFs in Photoshop<\/a>. I recommend that you check it out \u2013 it\u2019s easier than you think! (You\u2019ll just have to mix n\u2019 match the layers in the right order)<\/p>\n<h2 style=\"text-align: center;\">6. Spy on Your Competition With Pages to Watch<\/h2>\n<p><b>Hack #6 in one sentence: Use the Pages to Watch tool to review all the posts published by your competitors or favourite brands in a single feed.<\/b><\/p>\n<p>If you want to stay ahead of the competition and know what the industry\u2019s leaders are up to, you\u2019re going to need to check their Facebook pages.<\/p>\n<p>However, going manually through 10+ pages every week is a highly tedious job.<\/p>\n<p>The Pages to Watch tool is designed to help you keep an eye on both competition and innovative brands that inspire.<\/p>\n<figure style=\"width: 639px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/facebook20pages20to20watch.png\" alt=\"facebook pages to watch\" width=\"639\" height=\"384\" \/><figcaption class=\"wp-caption-text\">Start using the Pages to Watch tool<\/figcaption><\/figure>\n<p>You can find this Facebook feature it by navigating to your Facebook page Insights and scrolling down on the page.<\/p>\n<figure style=\"width: 663px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/page20insights.png\" alt=\"page insights\" width=\"663\" height=\"292\" \/><figcaption class=\"wp-caption-text\">Find the tool here<\/figcaption><\/figure>\n<p>As you scroll down the page, you will find the Pages to Watch feature. Note that Pages to Watch is a tool available to all Facebook pages with 100 or more fans. So if you\u2019ve got less than 100 fans, you\u2019ll need to add more. (Try using hack number 3)<\/p>\n<p>Facebook will suggest you some pages to follow. You can also type in the names of brands you want to check out and add them to the list.<\/p>\n<p><b>After you\u2019ve added some brand pages to your watchlist, you can see the following stats:<\/b><\/p>\n<ul>\n<li>Total page likes (and the % +\/- change from the previous week)<\/li>\n<li>How many times a page has posted to Facebook this week<\/li>\n<li>Their total engagement count for the week<\/li>\n<\/ul>\n<p>As you click on a particular brand\u2019s icon, you\u2019ll be able to see all their past week\u2019s Facebook posts, filtered by engagement (from the most engaging to the least engaging).<\/p>\n<figure style=\"width: 521px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-10.png\" alt=\"facebook hidden feature\" width=\"521\" height=\"635\" \/><figcaption class=\"wp-caption-text\">See what other brands are up to<\/figcaption><\/figure>\n<p><b>Tip: <\/b>You can add <a href=\"https:\/\/www.facebook.com\/advertisegrowblog\">Advertise. Grow. blog<\/a> to your Pages to Watch list to be always informed about the latest Facebook updates and new formats of Facebook posts.<\/p>\n<h2 style=\"text-align: center;\">7. Edit Your Posted Links\u2019 Copy<\/h2>\n<p><b>Hack #7 in one sentence: Due to a recent update, as you publish a link on Facebook, you\u2019re not able to change the default headline . Or maybe you can&#8230;<\/b><\/p>\n<p>Up until lately, you were able to edit the headline and link description of every URL you shared on Facebook.<\/p>\n<p>That\u2019s not the case anymore.<\/p>\n<p>Now, whenever you share a link on Facebook, it comes with the static headline and description.<\/p>\n<figure id=\"attachment_1941\" aria-describedby=\"caption-attachment-1941\" style=\"width: 417px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1941\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/giphy-3-copy-10.gif\" alt=\"disappointed gif\" width=\"417\" height=\"277\" \/><figcaption id=\"caption-attachment-1941\" class=\"wp-caption-text\">What a disappointment! \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><b>Luckily, there\u2019s a workaround that lets you edit all the texts of your Facebook page post, courtesy of <a href=\"https:\/\/www.jonloomer.com\/\">Jon Loomer<\/a>.<\/b><\/p>\n<p><b>Here\u2019s what Jon suggests:<\/b><\/p>\n<p><i>\u201cYou see, when you create an ad, the link information that you provide will go through a review process. Facebook will check to be sure that the link preview information that you provide is acceptable. Once that approval is granted, you can publish your ad organically.\u201d<\/i><\/p>\n<p><b>Here\u2019s how the hack works:<\/b><\/p>\n<p>1. Publish the Facebook post you want to share as a Facebook ad.<\/p>\n<p>2. Wait for Facebook\u2019s approval to your new ad.<\/p>\n<p>3. Pause the ad before it starts to deliver (so you won\u2019t have to pay anything).<\/p>\n<figure style=\"width: 641px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/Facebook20Ad20Edit20Link20Preview.png\" alt=\"Facebook Ad Edit Link Preview\" width=\"641\" height=\"506\" \/><figcaption class=\"wp-caption-text\">That&#8217;s a useful hack to know<\/figcaption><\/figure>\n<p>4. Once your ad is approved, it will appear in your Page Posts section in Facebook Business Manager.<\/p>\n<figure style=\"width: 664px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-11.png\" alt=\"facebook secret hack\" width=\"664\" height=\"285\" \/><figcaption class=\"wp-caption-text\">You can now publish the post<\/figcaption><\/figure>\n<p>5. Check the box next to your ad and select \u201cPublish\u201d.<\/p>\n<p>And that\u2019s it! Your custom Facebook post will appear on your Facebook page.<\/p>\n<h2 style=\"text-align: center;\">8. Discover the Best Posting Times<\/h2>\n<p><b>Hack #8 in one sentence: You can see the charts with your Facebook page\u2019s engagement levels and see when your audience is most active.<\/b><\/p>\n<p>When is the best time to post on Facebook?<\/p>\n<p>According to an <a href=\"https:\/\/blog.bufferapp.com\/time-to-post-on-facebook\">article in Buffer\u2019s blog<\/a>, there is none.<\/p>\n<p>Here\u2019s what the author suggests instead: Publish on your Facebook page<\/p>\n<ul>\n<li>When your data tells you<\/li>\n<li>When it\u2019s most relevant<\/li>\n<\/ul>\n<p><strong>In fact, you can easily see when exactly most of your fans are online.<\/strong><\/p>\n<p>Navigate to the Page Insights page and select \u201cPost\u201d. Here\u2019 you can see the weekdays and hours of day with the highest potential of reaching your audience.<\/p>\n<p>You can hover over each individual day to see an overlay of how that day looks vs the averages.<\/p>\n<figure style=\"width: 601px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-12.png\" alt=\"when to post on facebook?\" width=\"601\" height=\"312\" \/><figcaption class=\"wp-caption-text\">See all your peak engagement times<\/figcaption><\/figure>\n<p>As you scroll down on the page, you can also see individual posts and their time of publishing. Analyze the engagement and reach of each post to uncover when\u2019s the most reasonable time for publishing.<\/p>\n<figure style=\"width: 601px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-14.png\" alt=\"Facebook secret hack\" width=\"601\" height=\"362\" \/><figcaption class=\"wp-caption-text\">See which posts have the highest engagement<\/figcaption><\/figure>\n<p>Note that if some of your Facebook posts were boosted, they&#8217;ll have a higher reach than other content.<\/p>\n<p>You can experiment with your posting times, maybe even test every hour of day and every weekday to get closer to the perfect posting time.<\/p>\n<h2 style=\"text-align: center;\">9. Schedule Your Facebook Posts<\/h2>\n<p><b>Hack #9 in one sentence: You can schedule multiple Facebook posts in advance to save time and ensure you won\u2019t forget to publish anything important.<\/b><\/p>\n<p>Once you know the best times for publishing on Facebook, you can build your publishing strategy around these hours.<\/p>\n<p>But what if you\u2019re at a meeting or somewhere without WiFi connection? Does is mean you won\u2019t be able to make that all-times-best-viral Facebook post?<\/p>\n<figure id=\"attachment_1944\" aria-describedby=\"caption-attachment-1944\" style=\"width: 488px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1944\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/longing.gif\" alt=\"\" width=\"488\" height=\"340\" \/><figcaption id=\"caption-attachment-1944\" class=\"wp-caption-text\">That would be a shame &#8211; \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p>Here\u2019s good news: you can easily schedule all your Facebook posts days or weeks ahead. Simply use the \u201cSchedule\u201d feature instead of immediately publishing your post.<\/p>\n<figure id=\"attachment_1945\" aria-describedby=\"caption-attachment-1945\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1945\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/schedule-facebook-post.gif\" alt=\"Schedule your Facebook posts\" width=\"575\" height=\"511\" \/><figcaption id=\"caption-attachment-1945\" class=\"wp-caption-text\">Schedule your Facebook posts<\/figcaption><\/figure>\n<p>Scheduling your posts can also be handy if you want to prepare a Facebook post and confirm with other team members before publishing.<\/p>\n<h2 style=\"text-align: center;\">10. See More Boosted Post Statistics<\/h2>\n<p><b>Hack #10 in one sentence: As you promote your Facebook posts with a Boost, you can also see that ad in the Facebook Ads Manager for additional metrics.<\/b><\/p>\n<p>Boosted posts are THE easiest way to promote your blog articles\/updates\/messages on Facebook.<\/p>\n<p>All you need to do is hit the \u201cBoost Post\u201d button, enter a budget and target audience, and off you go. The not-so-nice thing about this is that the ease of usage often makes marketers careless about their results.<\/p>\n<p><strong>Do you know what were the results of your last Boosted post?<\/strong><\/p>\n<p><strong>As you look at the report compiled by Facebook, you can only see:<\/strong><\/p>\n<ul>\n<li>How many people your Boosted post reached<\/li>\n<li>How many clicks people made<\/li>\n<li>How many people that saw your promotion liked your Facebook page<\/li>\n<\/ul>\n<p>That\u2019s about all the information you can get from these reports. And that\u2019s clearly not enough.<\/p>\n<figure style=\"width: 647px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-16.png\" alt=\"Facebook hidden features\" width=\"647\" height=\"465\" \/><figcaption class=\"wp-caption-text\">Here, you only see the vanity metrics<\/figcaption><\/figure>\n<p><b>There is much more relevant data you should know about your promoted posts, such as:<\/b><\/p>\n<ul>\n<li><b>The click-through rate of your post \u2013<\/b> did the post do better or worse than previous ones in terms of engagement?<\/li>\n<li><b>The number of website conversions \u2013<\/b> did some people subscribe to your newsletter or react to other offers on your website?<\/li>\n<li><b>The TOP placements \u2013<\/b> did you Facebook post perform best on Desktop newsfeed, Mobile newsfeed or Instagram?<\/li>\n<\/ul>\n<p>To find the answer to all these questions, go to the Facebook Ads Manager, where you can see all your boosted posts as separate ad campaigns.<\/p>\n<figure style=\"width: 652px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-17.png\" alt=\"Facebook features\" width=\"652\" height=\"258\" \/><figcaption class=\"wp-caption-text\">See more metrics in the Ads Manager<\/figcaption><\/figure>\n<p>Feel free to customize the columns and break down your campaign by different variables, e.g. placement. Read this <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ads-reporting\/\">Instagram ad reporting guide<\/a> to learn to navigate the Ads Manager reports.<\/p>\n<p>Based on this information, you can optimize your next Boosted posts and also use the insights to get better results across all your Facebook and<a href=\"https:\/\/karolakarlson.com\/ro\/instagram-campaign\/\"> Instagram campaigns<\/a>.<\/p>\n<h2 style=\"text-align: center;\">11. Set Up Facebook Auto-optimization Rules<\/h2>\n<p><b>Hack #11 in one sentence: You can set up rules to be notified when your campaign starts underperforming. Or even automate part of your ad management. For free.<\/b><\/p>\n<p>Have you heard about Facebook Automated Rules?<\/p>\n<p>Many marketers use advanced Facebook advertising tools that help to optimize campaigns. What they don\u2019t know is that Facebook has most of the same auto-optimization features.<\/p>\n<p>Here\u2019s the best part: Facebook\u2019s Automated Rules are FREE.<\/p>\n<figure id=\"attachment_1946\" aria-describedby=\"caption-attachment-1946\" style=\"width: 399px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1946\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/giphy-2-copy-12.gif\" alt=\"Schedule your Facebook posts\" width=\"399\" height=\"299\" \/><figcaption id=\"caption-attachment-1946\" class=\"wp-caption-text\">Oh wow&#8230;<\/figcaption><\/figure>\n<p><b>Here\u2019s how Facebook\u2019s auto-optimization rules work:<\/b><\/p>\n<p>You can set up four different consequences if the conditions have been met:<\/p>\n<ul>\n<li>Turn off the ad campaign, ad set or ad<\/li>\n<li>Send notifications to the ad manager (that\u2019s you)<\/li>\n<li>Adjust budgets (increase\/decrease daily\/lifetime budget by\u2026)<\/li>\n<li>Adjust manual bids (increase\/decrease bid by\u2026)<\/li>\n<\/ul>\n<p>To set up an automated rule set, select a campaign, ad set or Facebook ad and go to the editing panel (Icon on the right side of the reporting table). Next, click on the \u201cCreate Rule\u201d button to create a new rule set.<\/p>\n<figure style=\"width: 719px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-18.png\" alt=\"How to set up automated Facebook rules\" width=\"719\" height=\"433\" \/><figcaption class=\"wp-caption-text\">How to set up automated rules<\/figcaption><\/figure>\n<p>You can create rules by selecting some conditions and telling Facebook what to do once the conditions are met.<\/p>\n<figure style=\"width: 570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-19.png\" alt=\"Set the conditions\" width=\"570\" height=\"540\" \/><figcaption class=\"wp-caption-text\">Set the conditions<\/figcaption><\/figure>\n<p><b>Here are some Facebook automated rules that you can easily apply:<\/b><\/p>\n<ul>\n<li><b>Be notified if the CPC of your ad campaign is higher than you expected<\/b> \u2013 e.g. if you\u2019re willing to pay the maximum of $0.80 per click, set up a rule that notifies you if the CPC is higher.<\/li>\n<li><b>Be notified about a high ad frequency \u2013<\/b> if your <a href=\"https:\/\/www.facebook.com\/business\/help\/1546570362238584\">ad frequency<\/a> reaches 3 points, your target audience has seen it a lot of times. It may be a good idea to optimize the ad set at this point. For <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-retargeting\/\" target=\"_blank\" rel=\"noopener\">Facebook retargeting<\/a> campaigns, your ad frequency can be up to 10 points.<\/li>\n<li><b>Increase budgets for best-performing ad sets \u2013<\/b> when running an A\/B test with multiple ad sets, you can have Facebook automatically allocate more (e.g. a 30% increase) budget to top-performing ad variations while lowering the budget for lower-performing ad sets by 30%.<\/li>\n<\/ul>\n<p><b>Tip:<\/b> Instead of creating different rule sets for each campaign and spending hours on the setup, try to come up with some universal rules that can be applied to all campaigns at once.<\/p>\n<p>This feature is especially beneficial when managing a large set of campaigns with fast-changing results, e.g. a discount offer or <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-app-install-ads\/\" target=\"_blank\" rel=\"noopener\">Facebook App Install ads<\/a>.<\/p>\n<h2 style=\"text-align: center;\">12. Quickly A\/B Test Multiple Target Audiences<\/h2>\n<p><b>Hack #12 in one sentence: Facebook Ads Manager has some built-in A\/B testing features that you can use to set up simple split tests.<\/b><\/p>\n<p>When it comes to Facebook and <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-targeting\/\">Instagram ad targeting<\/a>, it\u2019s sometimes hard to tell who your ideal audience is.<\/p>\n<p>So you might want to test two or more different target audiences to see which one delivers the best results.<\/p>\n<p><b>The quickest way to set up split testing campaign on Facebook is to use the \u201cCreate Multiple New Ad Sets\u201d feature.<\/b><\/p>\n<figure style=\"width: 617px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-20.png\" alt=\"Facebook split testing feature\" width=\"617\" height=\"360\" \/><figcaption class=\"wp-caption-text\">Facebook Ads Manager has a split testing feature<\/figcaption><\/figure>\n<p>While this Facebook A\/B testing feature is quite limited regarding the campaign elements you can test, it makes it really easy to compare multiple target audiences.<\/p>\n<p>Simply click on the \u201cAdd Detailed Targeting Variation\u201d to add more than one audience variation (and create multiple ad sets).<\/p>\n<figure style=\"width: 610px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/null-21.png\" alt=\"Facebook feature\" width=\"610\" height=\"402\" \/><figcaption class=\"wp-caption-text\">Set up your ad experiment<\/figcaption><\/figure>\n<p><b>Tip:<\/b> If you\u2019re interested in testing other ad elements such as your <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\">Facebook ad design<\/a> or different <a href=\"https:\/\/karolakarlson.com\/ro\/how-to-use-emojis-facebook-ads\/\">emojis in Facebook ads,<\/a> you should create multiple ad sets that each contains one creative variation.<\/p>\n<p>You can learn more about successful <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-ab-testing-rules\/\">Facebook ad A\/B testing<\/a> here.<\/p>\n<h2 style=\"text-align: center;\">Quick Recap\u00a0\u00a0\u21b4<\/h2>\n<p>Did we manage to include at least one hack you didn\u2019t know about? Did we miss anything?<\/p>\n<p>All things considered, you\u2019re now equipped with the TOP secret Facebook marketing hacks that haven\u2019t been used by your competition (at least not yet\u2026)<\/p>\n<p>Make sure to share them with your boss, maybe mention some to your marketer-friends, and do your best to keep them from everyone else!<\/p>\n<p>Want to learn even more Facebook ad hacks? Check out this article:\u00a0<a href=\"https:\/\/karolakarlson.com\/ro\/facebook-updates\/\" target=\"_blank\" rel=\"noopener\">TOP Facebook Updates in Q1 2018 Every Marketer Should Know<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ads-ebook\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2770\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ebook-ad.png\" alt=\"200 facebook ad examples ebook\" width=\"1400\" height=\"800\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ebook-ad.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ebook-ad-300x171.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ebook-ad-768x439.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ebook-ad-1024x585.png 1024w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>  <\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook marketing is changing at such a fast pace that it\u2019s nearly impossible to keep up with the latest features, trends, and ad specs. That\u2019s why, even highly experienced marketers do not always know all the Facebook advertising hacks &amp; tips that would benefit them big time. For example, did you know that you can: [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[36,42,4],"tags":[31,29,41,64,30,65,28,14,32,38],"class_list":["post-1898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-guide","category-in-depth","tag-advertising","tag-facebook","tag-facebook-ad-design","tag-facebook-ad-hacks","tag-facebook-ads","tag-facebook-features","tag-facebookads","tag-ppc","tag-social-media-advertising","tag-social-media-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>12 Hidden Facebook Features 95% of Marketers Don&#039;t Know<\/title>\n<meta name=\"description\" content=\"Facebook has many hidden features that are known to only a few marketers. Find out what these secret hacks are and use them to get better results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karolakarlson.com\/ro\/facebook-features\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Hidden Facebook Features 95% of Marketers Don&#039;t Know\" \/>\n<meta property=\"og:description\" content=\"Facebook has many hidden features that are known to only a few marketers. Find out what these secret hacks are and use them to get better results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karolakarlson.com\/ro\/facebook-features\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Fix blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-05T15:29:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-07T15:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aggregate_blog\" \/>\n<meta name=\"twitter:site\" content=\"@aggregate_blog\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"12 Hidden Facebook Features 95% of Marketers Don&#8217;t Know\",\"datePublished\":\"2017-10-05T15:29:15+00:00\",\"dateModified\":\"2018-06-07T15:19:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/\"},\"wordCount\":3600,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\/\/karolakarlson.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png\",\"keywords\":[\"advertising\",\"facebook\",\"facebook ad design\",\"facebook ad hacks\",\"facebook ads\",\"facebook features\",\"facebookads\",\"PPC\",\"social media advertising\",\"social media marketing\"],\"articleSection\":[\"Facebook ads\",\"Guide\",\"In-depth\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/karolakarlson.com\/facebook-features\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/\",\"url\":\"https:\/\/karolakarlson.com\/facebook-features\/\",\"name\":\"12 Hidden Facebook Features 95% of Marketers Don't Know\",\"isPartOf\":{\"@id\":\"https:\/\/karolakarlson.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png\",\"datePublished\":\"2017-10-05T15:29:15+00:00\",\"dateModified\":\"2018-06-07T15:19:47+00:00\",\"description\":\"Facebook has many hidden features that are known to only a few marketers. Find out what these secret hacks are and use them to get better results.\",\"breadcrumb\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/karolakarlson.com\/facebook-features\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/#primaryimage\",\"url\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png\",\"contentUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png\",\"width\":1400,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/karolakarlson.com\/facebook-features\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/karolakarlson.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"12 Hidden Facebook Features 95% of Marketers Don&#8217;t Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/karolakarlson.com\/#website\",\"url\":\"https:\/\/karolakarlson.com\/\",\"name\":\"Marketing Fix blog\",\"description\":false,\"publisher\":{\"@id\":\"https:\/\/karolakarlson.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/karolakarlson.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/karolakarlson.com\/#organization\",\"name\":\"Aggregate blog\",\"url\":\"https:\/\/karolakarlson.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\/\/karolakarlson.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/03\/Marketing-Fix-2.png\",\"contentUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/03\/Marketing-Fix-2.png\",\"width\":948,\"height\":147,\"caption\":\"Aggregate blog\"},\"image\":{\"@id\":\"https:\/\/karolakarlson.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/aggregate_blog\",\"https:\/\/twitter.com\/Aggregate_blog\"]},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/karolakarlson.com\/ro\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"12 Hidden Facebook Features 95% of Marketers Don't Know","description":"Facebook has many hidden features that are known to only a few marketers. Find out what these secret hacks are and use them to get better results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/karolakarlson.com\/ro\/facebook-features\/","og_locale":"ro_RO","og_type":"article","og_title":"12 Hidden Facebook Features 95% of Marketers Don't Know","og_description":"Facebook has many hidden features that are known to only a few marketers. Find out what these secret hacks are and use them to get better results.","og_url":"https:\/\/karolakarlson.com\/ro\/facebook-features\/","og_site_name":"Marketing Fix blog","article_published_time":"2017-10-05T15:29:15+00:00","article_modified_time":"2018-06-07T15:19:47+00:00","og_image":[{"width":1400,"height":600,"url":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@aggregate_blog","twitter_site":"@aggregate_blog","twitter_misc":{"Scris de":"","Timp estimat pentru citire":"18 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/karolakarlson.com\/facebook-features\/#article","isPartOf":{"@id":"https:\/\/karolakarlson.com\/facebook-features\/"},"author":{"name":"","@id":""},"headline":"12 Hidden Facebook Features 95% of Marketers Don&#8217;t Know","datePublished":"2017-10-05T15:29:15+00:00","dateModified":"2018-06-07T15:19:47+00:00","mainEntityOfPage":{"@id":"https:\/\/karolakarlson.com\/facebook-features\/"},"wordCount":3600,"commentCount":9,"publisher":{"@id":"https:\/\/karolakarlson.com\/#organization"},"image":{"@id":"https:\/\/karolakarlson.com\/facebook-features\/#primaryimage"},"thumbnailUrl":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png","keywords":["advertising","facebook","facebook ad design","facebook ad hacks","facebook ads","facebook features","facebookads","PPC","social media advertising","social media marketing"],"articleSection":["Facebook ads","Guide","In-depth"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/karolakarlson.com\/facebook-features\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/karolakarlson.com\/facebook-features\/","url":"https:\/\/karolakarlson.com\/facebook-features\/","name":"12 Hidden Facebook Features 95% of Marketers Don't Know","isPartOf":{"@id":"https:\/\/karolakarlson.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/karolakarlson.com\/facebook-features\/#primaryimage"},"image":{"@id":"https:\/\/karolakarlson.com\/facebook-features\/#primaryimage"},"thumbnailUrl":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png","datePublished":"2017-10-05T15:29:15+00:00","dateModified":"2018-06-07T15:19:47+00:00","description":"Facebook has many hidden features that are known to only a few marketers. Find out what these secret hacks are and use them to get better results.","breadcrumb":{"@id":"https:\/\/karolakarlson.com\/facebook-features\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/karolakarlson.com\/facebook-features\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/karolakarlson.com\/facebook-features\/#primaryimage","url":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png","contentUrl":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/10\/fb-secret-hacks.png","width":1400,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/karolakarlson.com\/facebook-features\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/karolakarlson.com\/"},{"@type":"ListItem","position":2,"name":"12 Hidden Facebook Features 95% of Marketers Don&#8217;t Know"}]},{"@type":"WebSite","@id":"https:\/\/karolakarlson.com\/#website","url":"https:\/\/karolakarlson.com\/","name":"Marketing Fix blog","description":false,"publisher":{"@id":"https:\/\/karolakarlson.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/karolakarlson.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/karolakarlson.com\/#organization","name":"Aggregate blog","url":"https:\/\/karolakarlson.com\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/karolakarlson.com\/#\/schema\/logo\/image\/","url":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/03\/Marketing-Fix-2.png","contentUrl":"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/03\/Marketing-Fix-2.png","width":948,"height":147,"caption":"Aggregate blog"},"image":{"@id":"https:\/\/karolakarlson.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/aggregate_blog","https:\/\/twitter.com\/Aggregate_blog"]},{"@type":"Person","@id":"","url":"https:\/\/karolakarlson.com\/ro\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/posts\/1898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/comments?post=1898"}],"version-history":[{"count":0,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/posts\/1898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/media\/1948"}],"wp:attachment":[{"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/media?parent=1898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/categories?post=1898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/karolakarlson.com\/ro\/wp-json\/wp\/v2\/tags?post=1898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}