{"id":259,"date":"2017-01-18T12:16:42","date_gmt":"2017-01-18T12:16:42","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=259"},"modified":"2017-10-19T17:02:30","modified_gmt":"2017-10-19T17:02:30","slug":"increase-organic-traffic-rewriting-blog-headlines","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/increase-organic-traffic-rewriting-blog-headlines\/","title":{"rendered":"The 2-hour Hack to Double Your Organic Traffic"},"content":{"rendered":"

Organic traffic is the best kind of traffic.<\/strong><\/p>\n

It\u2019s 100% free and it\u2019s based on keywords and search terms highly relevant to your content (and offers).<\/strong><\/p>\n

Many successful businesses have built their entire acquisition strategy on inbound marketing. Over 70% of their sales funnel is powered by organic traffic.<\/p>\n

Blogs with up to 3 million monthly visits get most of their website visitors via organic traffic<\/a>.<\/strong><\/p>\n

\"blog
Traffic sources for blogs with 1.5m-3m visits in 2015<\/figcaption><\/figure>\n

If you\u2019ve done your keyword research<\/a> wisely, you can drive thousands of visitors to your website and make them convert to customers.<\/p>\n

More organic traffic = more leads = more sales<\/p><\/blockquote>\n

Up next, you\u2019ll find a cool hack we\u2019ve used many times over, to give out organic search traffic a serious boost. The best thing about it is that it only takes about 2 hours of your time.<\/p>\n

? \u00a0<\/span>The hack? \u2013 Rewrite all your blog headlines.<\/p>\n

Why your headlines matter:<\/h3>\n

On average, 80% of people<\/a> will read your headline, but only 20% of them will read the rest.<\/strong><\/p>\n

Your headline decides whether people will read your article or skip it.<\/p>\n

This rule doesn\u2019t only apply to your blog and Facebook newsfeed. It also applies on the search engine result pages.<\/p>\n

Which one of these search results would you click on? My vote goes for the ones including the word \u201cMagnetic\u201d and promising viral posts.<\/p>\n

\"Google
Top blogs understand that headlines matter.<\/figcaption><\/figure>\n

Better headlines = more clicks = higher CTR = higher search engine rankings<\/p><\/blockquote>\n

The more people click on your headline, the more Google perceives it as a valuable resource.<\/p>\n

How to improve your blog headlines in 2 hours:<\/h3>\n

For most people, it takes about 2 hours to rewrite all the blog headlines.<\/p>\n

To learn how to write a hero headline that has a high click-through rate, see this guide by Single Grain<\/a>:\u00a0How to Write Hero Headlines to Skyrocket Click-Through Rates<\/a><\/p>\n

? Step 1: Find blog posts with the highest organic traffic<\/h3>\n

If you have 50+ blog posts, use Google Analytics to find your TOP 50 posts bringing the most organic traffic.<\/p>\n

Go to Google Analytics > Behavior > Landing Pages, and choose the segment Organic Traffic (it\u2019s pre-set by Google, so you don\u2019t even need to create it)
\n\"Segment
\nDon\u2019t forget to remove the All Users segment.<\/p>\n

You now have a list of the best-performing blog content that you\u2019re going to optimize for maximum reach.<\/p>\n

\"Organic<\/p>\n

? Step 2: Brainstorm headlines<\/h3>\n

Use a tool like CoSchedule\u2019s headline analyzer<\/a> to brainstorm and test at least 3 different headlines.<\/p>\n

\"headline
\nAfter some trial and error, you\u2019ll get a list of all your ideas to choose from.<\/p>\n

\"improve<\/p>\n

? Step 3: Change the headlines<\/h3>\n

The next step is to go log into your blogging platform and change the headline.<\/p>\n

These 2 hours are probably going to be your this month\u2019s highest-ROI marketing activity.<\/p>\n

Results & measurement:<\/h3>\n

After you\u2019ve changed your headlines, you\u2019ll want to check whether it helped to improve your click-through rates.<\/p>\n

Not all the headline changes might have a positive impact on your search engine results CTR.<\/strong><\/p>\n

As you check the right reports and notice which new headlines work the best, you can optimize your articles even further.<\/p>\n

The easiest way to check your search engine click-through rates (many marketers still don\u2019t know about it) is to use the Google Search Console<\/a>.<\/p>\n

Log in to Google Search Console and go to Search Traffic > Search Analytics.<\/p>\n

Filter the report so that it shows Clicks and CTR per Pages that get the most organic traffic.<\/p>\n

\"measure<\/p>\n

What you\u2019re interested in is the CTR of the blog posts with changed headlines.<\/p>\n

\"increase<\/p>\n

Compare two time periods (open in different windows for the\u00a0best overview): 14 days before the big headline change and 14 days after the change.<\/p>\n

Have your click-through rates and search traffic increased? If so, you\u2019ve done a great job! If there\u2019s a negative change, you can always go back and re-write your headlines again.<\/p>\n

In my experience, rewriting the headlines is a magnificent way to fix all the boring intros in your blog and get more organic traffic for no big effort.<\/p>\n

It\u2019s definitely a bargain for the 2 hours you only need to put into the task.<\/p>\n

? Best guides on writing irresistible headlines:<\/h4>\n