{"id":3011,"date":"2021-02-02T07:00:00","date_gmt":"2021-02-02T07:00:00","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=3011"},"modified":"2025-04-11T08:53:14","modified_gmt":"2025-04-11T08:53:14","slug":"facebook-video-ad-examples","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/facebook-video-ad-examples\/","title":{"rendered":"35 Facebook Video Ad Examples \u2013 2025 Update"},"content":{"rendered":"<p><strong>Looking for the best Facebook video ad examples in 2025?<\/strong><\/p>\n\n\n\n<p>Cool. I&#8217;ve been doing that a lot recently, too.<\/p>\n\n\n\n<p>That&#8217;s because video ads have become an indisputable requirement for any Facebook advertising campaign.<\/p>\n\n\n\n<p><strong>When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands&#8217;&nbsp; Facebook ad creatives were videos.<\/strong><\/p>\n\n\n\n<p>Facebook video ads have become a necessity in 2025. You can&#8217;t go on running static ads only.<\/p>\n\n\n\n<p><strong>Read more about <a href=\"https:\/\/karolakarlson.com\/ro\/55-predictions-for-2025-marketing-trends\/\" target=\"_blank\" rel=\"noopener\">social media advertising trends in 2025<\/a>.<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"754\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/starbucks-facebook-ad.gif\" alt=\"facebook video ad example\" class=\"wp-image-5573\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p><span style=\"font-size: inherit;\"><b>Fun fact: <\/b>Facebook algorithms deliver static and video ads to different audiences, depending on what a user is more likely to react to. So if you want to reach the people more susceptible to video content, you&#8217;ll need attractive video creatives.\ud83d\udc40<\/span><\/p>\n\n\n\n<p><strong>The #1 obstacle that marketers come across when creating video ads for their Facebook or Instagram campaigns is the lack of skill and know-how.<\/strong><\/p>\n\n\n\n<p>For additional inspiration, you or check out what we\u2019ve published on this blog \u2013 including <a href=\"https:\/\/karolakarlson.com\/ro\/best-facebook-ad-examples\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">180 Best Facebook ad examples<\/a> and <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">84 Best Instagram ad examples<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"meta-video-ad-best-practices\">Meta video ad best practices<\/h2>\n\n\n\n<p>Before I created my first video ads, I had a number of questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are Facebook video ads\u2019 best practices?<\/li>\n\n\n\n<li>How long should the ad videos be and <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-specs-and-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">what&#8217;s the correct size of Facebook video ads<\/a>?<\/li>\n\n\n\n<li>What should the Facebook video ads feature?<\/li>\n\n\n\n<li>What tools are used to create video ads?<\/li>\n\n\n\n<li>Do we need an agency to create the ad videos for us?<\/li>\n<\/ul>\n\n\n\n<p>I\u2019ll do my best to answer all of these questions for you in this article.<\/p>\n\n\n\n<p>Let&#8217;s not drag this intro too long and get to the Facebook video ad examples!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-facebook-video-ad-examples-2025-update\">Best Facebook video ad examples,&nbsp; 2025 update<\/h2>\n\n\n\n<p><strong>I found the following video ads while browsing the <a href=\"https:\/\/www.facebook.com\/ads\/library\" target=\"_blank\" rel=\"noopener\">Facebook Ad Library<\/a><\/strong> \u2013 I like to regularly check my selected 100 brands&#8217; ad creatives to keep my creative know-how up to date.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-oreo\"><strong>#1: Oreo<\/strong><\/h2>\n\n\n\n<p>I envy whoever produced this video ad for Oreo as it&#8217;s perfectly executed, having a high-quality sleek look, fast-paced movement, and eye-capturing shifting patterns.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"962\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/oreo-facebook-video-ad.gif\" alt=\"oreo facebook video ad\" class=\"wp-image-5577\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-deliveroo\">#2: Deliveroo<\/h2>\n\n\n\n<p>Deliveroo is running tens of similar Facebook ads, each featuring various city districts and relevant restaurants. Such automatically customized ads are usually created with a creative automation tool, e.g. <a href=\"https:\/\/www.smartly.io\/\" target=\"_blank\" rel=\"noopener\">Smartly<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"854\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/deliveroo-facebook-video-ad.gif\" alt=\"facebook video ad example\" class=\"wp-image-5578\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><span style=\"font-size: inherit;\"><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-spotify\"><span style=\"font-size: inherit;\">\u200b#3: Spotify<\/span><\/h2>\n\n\n\n<p>Similarly to the previous ad, this Spotify looks a lot like it&#8217;s created using an automated Facebook video duplication tool.<\/p>\n\n\n\n<p>Be it as it may, they have managed to create an engaging Facebook video ad with very few resources: An album cover, mixed colorful elements, and on-point typography.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"796\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/spotify-video-ad.gif\" alt=\"spotify video ad\" class=\"wp-image-5588\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-restream\"><strong>#4: Restream<\/strong><\/h2>\n\n\n\n<p>Working with Restream, we created a set of Facebook video ads that are essentially an animated version of their static ads.&nbsp;<\/p>\n\n\n\n<p>Bringing your static ads to life is a good way to get started with video advertising on Facebook. You just need a motion designer who can help to make your existing design assets move.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"982\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/restream-facebook-ad.gif\" alt=\"restream facebook video ad\" class=\"wp-image-5594\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><strong> <br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-airbnb\">#5: Airbnb<\/h2>\n\n\n\n<p>The first four ads that you saw were all around 15 seconds long or even shorter. In contrast, this one by Airbnb is a brand awareness ad: it runs for 40 seconds and tells an inspiring story.<\/p>\n\n\n\n<p>It is a best practice to use a mix of performance-oriented and brand awareness ads. Both need a slightly different approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Performance ads should direct the viewer to make a purchase or take some other action. These ads usually end with a clear call-to-action.<\/li>\n\n\n\n<li>Brand awareness ads&#8217; goal is to create&#8230; well&#8230; awareness about a brand and drive positive brand perception. These ads do not usually ask people to take an action immediately.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"813\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/airbnb-facebook-ad.gif\" alt=\"airbnb facebook video ad\" class=\"wp-image-5580\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-milka\">#6: Milka<\/h2>\n\n\n\n<p>Pardon my French. This ad by Milka is essentially reminding people to be nicer to each other. A simple and on-brand Facebook video ad.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1016\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/milka-facebook-video-ad.gif\" alt=\"milka facebook video ad\" class=\"wp-image-5590\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-sephora\">#7: Sephora<\/h2>\n\n\n\n<p>This ad looks like it took a lot of work, so it is likely to be part of a big global Facebook campaign.&nbsp;<\/p>\n\n\n\n<p>You can create a mix of Facebook ads \u2013 some that take less time to create and that you run in the short-term + the branding ads that you invest more time and money into and will run for a longer period, e.g. for 3 months.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"744\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/sephora-video-ad.gif\" alt=\"sephora video ad\" class=\"wp-image-5592\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-klarna\">#8: Klarna<\/h2>\n\n\n\n<p>I am a big fan of Facebook ad creatives that follow closely the brand&#8217;s CVI. That&#8217;s why I&#8217;ve always liked Klarna&#8217;s ads \u2013 they stay true to their pink color palette and as a result, their ads are easily recognizable in the news feed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"617\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/klarna-facebook-ad.gif\" alt=\"klarna facebook video ad example\" class=\"wp-image-5593\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-snickers\"># 9: Snickers<\/h2>\n\n\n\n<p>Take notice of how this Facebook ad is pairing filmed video content with colorful background and typography.<\/p>\n\n\n\n<p>By using highly contrasting sections throughout your Facebook video ad, you can assure that it will capture your audience&#8217;s attention while they scroll through their Instagram or Facebook feeds.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"988\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/snickers-instagram-video-ad.gif\" alt=\"snickers instagram video ad\" class=\"wp-image-5587\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-moo\">#10 Moo<\/h2>\n\n\n\n<p>One more Facebook video ad effect to test out is the &#8220;endless loop&#8221; technique.<\/p>\n\n\n\n<p>Repeating motion effects are especially helpful if you have interesting video content that lasts only a few seconds. To make sure your ad gets shows for the full 15-second story ad length, make it repeat on a loop for 15 sec.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"740\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/moo-facebook-ad.gif\" alt=\"moo facebook video ad\" class=\"wp-image-5582\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-nars\">#11: Nars<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"740\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/nars-facebook-ad.gif\" alt=\"nars facebook video ad\" class=\"wp-image-5586\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-mailchimp\">#12: Mailchimp<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"967\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/facbeook-video-ad-example-2.gif\" alt=\"facebook video ad example 2\" class=\"wp-image-5581\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-dior\">#13: Dior<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"944\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/dior-facebook-ad.gif\" alt=\"dior facebook video ad\" class=\"wp-image-5597\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-grammarly\">#14: Grammarly<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"918\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/grammarly-video-ad.gif\" alt=\"grammarly video ad\" class=\"wp-image-5599\" style=\"width:400px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-wrike\">#15:Wrike<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"522\" class=\"aligncenter wp-image-5596\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/wrike-facebook-video-ad.gif\" alt=\"wrike facebook video ad\"><\/figure><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"facebook-video-ad-examples-2020-edition\">Facebook video ad examples, 2020 edition<\/h2>\n\n\n\n<p>Below, you will find the Meta ad examples that I collected for the previous release of this article.&nbsp;<\/p>\n\n\n\n<p>Looking at some of them made me think that we&#8217;ve come a long way from the time when only a few brands were able to produce high-quality video content.<\/p>\n\n\n\n<p>I should probably start to learn video editing&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"16-vsco\">#16: VSCO<\/h2>\n\n\n\n<p>The Instagram video ad by VSCO showcases their product features in a simplified 15-second video. Here are some key takeaways for you to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>The first 3 seconds matter most \u2013<\/b> Notice how the first few frames are using a bright color to lead people\u2019s attention to the the ad copy \u201ctransformative tools\u201d and get them hooked to watch the rest of the video.<\/li>\n\n\n\n<li><b>Video ads \u2260 no copy \u2013 <\/b>In fact, it\u2019s a good idea to keep copy in your ad video to better explain what\u2019s going on.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-10.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"17-facebook\">#17: Facebook<\/h2>\n\n\n\n<p>Yeah, Facebook is advertising on their own platform and they\u2019re pretty good at it. Here\u2019s what they&#8217;re doing well:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>The ad asks a question \u2013 <\/b>there\u2019s a highly visible question always visible in the ad video that catches the viewers\u2019 attention.<\/li>\n\n\n\n<li><b>Video &amp; message match \u2013<\/b> Notice how the message \u201cNeed a push?\u201d matches with the moving car\u2019s message.<\/li>\n\n\n\n<li><b>Simplicity \u2013<\/b> a video ad does not have to be 30-seconds long and take days to create. You can start testing with simple animations that are simple yet catch people\u2019s attention.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/facebook-video-ad-5.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"18-monese\">#18: Monese<\/h2>\n\n\n\n<p>Monese\u2019s video ad explains how their product works and shows their app in action. Here\u2019s what\u2019s noteworthy about this ad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Display your product \u2013<\/b> on the one hand, you won\u2019t need as much new content. On the other hand, people will get familiar with how your product looks and feels. It\u2019s a win-win.<\/li>\n\n\n\n<li><b>End with a call-to-action \u2013 <\/b>don\u2019t leave people hanging after watching your video. Tell them what\u2019s the next step to take. In this case, it\u2019s \u201cdownload the app.\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/monese-facebook-video-ad-3.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"19-squarespace\">#19: Squarespace<\/h2>\n\n\n\n<p>This Instagram video ad by Squarespace is another nice example of simple video design in action:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Show small changes \u2013 <\/b>showing small changes such as the growing numbers\u2019 count in this ad is a good trick for catching the viewers\u2019 attention.<\/li>\n\n\n\n<li><b>Show you logo \u2013 <\/b>It\u2019s a commonly known best practice to show your logo throughout the video ad (that\u2019s also a suggestion in Youtube\u2019s video ads\u2019 playbook)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-20.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"20-nike\">#20: Nike<\/h2>\n\n\n\n<p>If you\u2019re working with a lifestyle or eCommerce brand, your audience might appreciate more story-focused ads. Nike\u2019s ad would make for a great branding video.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Make it look high quality \u2013 <\/b>if you plan to film your Facebook video ads, make sure you\u2019re using a high end camera.<\/li>\n\n\n\n<li><b>Mix video footage &amp; copy \u2013<\/b> seriously, having some copy in your video ads makes them a lot more comprehensible and having a powerful impact on the audience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/nike-video-2.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"21-web-summit\">#21: Web Summit<\/h2>\n\n\n\n<p>Here\u2019s another example of a story-specific ad, showing how a conference venue is being set up in the matter of hours (being compressed into a 30-second video).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Tell a story \u2013<\/b> our brains are hardwired to look for patterns and follow stories, leading your audience being hooked to your video ad<\/li>\n\n\n\n<li><b>You don\u2019t need a fancy agency \u2013<\/b> Web Summit\u2019s video ad could easily have been recorded by a camera set up by a crew member and edited by another crew member. Easy.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-example-11.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"22-appsumo\">#22: AppSumo<\/h2>\n\n\n\n<p>This ad is not really a video ad but a Slideshow consisting of AppSumo\u2019s product reviews. Here\u2019s what I like about it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Creating it took 5 minutes max \u2013 <\/b>you can create a similar ad by uploading 3-5 images to Facebook and creating a Slideshow ad.<\/li>\n\n\n\n<li><b>Showcase testimonials \u2013<\/b> third-party testimonials increase trust in your product. This ad could be shown in a <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-retargeting\/\">Facebook retargeting campaign<\/a> to nudge people to make a purchase.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-9.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"23-mango\">#23: Mango<\/h2>\n\n\n\n<p>Mango\u2019s Facebook ad is like a tiny movie that combines nice views, a celebrity model and the brand\u2019s products.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Use video ads for branding \u2013<\/b> while this ad doesn\u2019t invite you to buy any specific product, it reminds you about the brand.<\/li>\n\n\n\n<li><b>Work with influencers \u2013<\/b> if you\u2019ve got enough cash, having an influencer (that\u2019s loved by your target audience) in your ad videos doesn\u2019t hurt.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mango-video-1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"24-reedeshop\">#24: Reedeshop<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Animate simple messages \u2013<\/b> even making a word blink or change color can help increase your ad\u2019s click-through rate.<\/li>\n\n\n\n<li><b>Use the right ad formats<\/b> \u2013 when creating video ads for Facebook and Instagram, you can upload ads in multiple sizes. Check out all the current&nbsp;<a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-specs-and-size\/\">Instagram ad specs<\/a> here.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-23.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"25-the-new-york-times\">#25: The New York Times<\/h2>\n\n\n\n<p>This is one of my all-time favourite video ads. Seriously, I think it\u2019s genius.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Create unique ads \u2013<\/b> The NYT video ad is unique in that it only uses text to tell a story, But it\u2019s super catchy at that.<\/li>\n\n\n\n<li><b>Know your tools \u2013 <\/b>I created a similar video ad for a client by using Photoshop only (creating video ads is easier than you think).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-16.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>The top 10 Facebook and Instagram video ad examples were my favourites. Up next, you will find more video ads for even more inspiration.<\/strong><\/p>\n\n\n\n<p><strong>But before you check out the rest, here\u2019s a list of tools that you can use to create video ads:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Photoshop for GIFs + Illustrator to create icons, etc.<\/li>\n\n\n\n<li>Sketch + Flinto\/Kite<\/li>\n\n\n\n<li>Adobe After Effects<\/li>\n\n\n\n<li>Record videos on your own<\/li>\n\n\n\n<li>Buy video footage on Stocksy or other stock photo sites<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"26-beunsettled\">#26: BeUnsettled<\/h2>\n\n\n\n<p>BeUnsettled&#8217;s video ad is quote basic in terms of video content. However, they&#8217;ve combined video footage that looks like stock videos with copy, giving it more substance.<\/p>\n\n\n\n<p>The <strong>nature-movie-like frames<\/strong> also fit perfectly into anyone&#8217;s Instagram feed, which can be a good or bad thing, depending on whether the ad manages to catch the target audience&#8217;s attention.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-12.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"27-pelacase\">#27: Pelacase<\/h2>\n\n\n\n<p>This is another example of a Facebook video ad using average video footage, but using the correct medium to tell the story.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/04\/instagram-video-ad-17.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"28-facebook\">#28: Facebook<\/h2>\n\n\n\n<p>Here&#8217;s a good Facebook video ad example for marketers with small budgets that want to test our some kind of video animation.<\/p>\n\n\n\n<p>You could basically take a <strong>static image and pair it with an animated loading icon<\/strong> \u2013 you&#8217;re guaranteed to get people look and wait for your ad video to load, without this ever happening. But then again, you&#8217;ve already got their attention, so they might as well read the rest of your ad.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-8.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"29-okia\">#29: Okia<\/h2>\n\n\n\n<p><strong>Playing around with text<\/strong> is the easiest way to create video ads. You could do a similar video on Photoshop in around 10 minutes. (+ the hours you&#8217;ll spend to come up with a good message and <a href=\"https:\/\/karolakarlson.com\/ro\/advertising-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">unique value proposition<\/a> ideas for your ad).<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-25.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"30-betterme\">#30: BetterMe<\/h2>\n\n\n\n<p>If you saw this ad as a static image v.s. a GIF ad, which one would catch your attention?<\/p>\n\n\n\n<p>Try <strong>turning some of your existing static Facebook ad designs into GIFs<\/strong> to find out if it helps to increase the CTR and lower the cost-per-result.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-18.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-mytheresa\">#31: MyTheresa<\/h2>\n\n\n\n<p>Here&#8217;s an example of an Instagram ad that probably required a high budget to create. This is definitely appealing to a lot of luxury goods buyers.<\/p>\n\n\n\n<p>However, spending tens of thousands of dollars on video creation does not always mean your ad is 10 times more efficient. Make sure to <strong>think who your target audience is<\/strong> before buying a video from an agency.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-22.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"32-stuudionahk\">#32: Stuudionahk<\/h2>\n\n\n\n<p>For a leather goods brand like this one, creating a video ad to <strong>showcase their products<\/strong> makes a lot of sense. However, I would always suggest that you<strong> pair your video ads with image ads<\/strong> to see what works best.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-19.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"33-drm-bracelets\">#33: DRM Bracelets<\/h2>\n\n\n\n<p>This is a completely random campaign by some drop shipping brand. But I have to give it to them \u2013 using the country name in the ad is a nice personalised touch.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-13.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"34-trvl\">#34: Trvl<\/h2>\n\n\n\n<p>Notice how this Instagram video ad example by Trvl <strong>combines images, copy and colorful backgrounds to create a video-like effect<\/strong>. In fact, there&#8217;s no video footage in this ad \u2013 another proof that you don&#8217;t need a large budget to create marketing videos.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-7.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"35-monese\">#35: Monese<\/h2>\n\n\n\n<p>I&#8217;ve always been a fan of <strong>slightly animated video ads<\/strong> (we also test a lot of them in Taxify). The reason these animations work is that they catch people&#8217;s attention but don&#8217;t lead the focus away from the ad&#8217;s main message.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/instagram-video-ad-6.mp4\"><\/video><\/figure>\n\n\n\n<p>Alright&#8230; We&#8217;ve reached the end of our video ad showdown.<\/p>\n\n\n\n<p><strong>Here are some key takeaways to remember:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You need to test video ads \u2013&nbsp;<\/strong>there are brands whose audiences love video ads. But there are also Facebook and <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-advertising\/\">Instagram advertising campaigns<\/a>&nbsp;where image ads work best.<\/li>\n\n\n\n<li><strong>Creating video ads doesn\u2019t have to be expensive \u2013<\/strong> many of the examples above could have been made in just a few hours. With help from one of the\u00a0<a href=\"https:\/\/vidpros.com\/top-unlimited-video-editing-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">many great unlimited video editing companies<\/a>, you can keep production fast and affordable. Expenses do not equal results in the case of Facebook ads.<\/li>\n\n\n\n<li><strong>There are many video ad hacks \u2013<\/strong> from catching the attention in the first 3 seconds to ending the video with a clear call-to-action, there&#8217;s a lot you can do to double or even triple your video ads&#8217; conversion rate.<\/li>\n<\/ul>\n\n\n\n<p>P.S. if you&#8217;ve got some cool Facebook or Instagram video ad examples, send them over and we&#8217;re happy to include them in this list.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Find the best facebook video ad examples in 2021, curated by a practitioning Facebook marketer.<\/p>","protected":false},"author":1,"featured_media":5859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[104,36,4,9],"tags":[39,29,41,30,37,28,47,48,14,32,38,94,93],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-examples","category-facebook-ads","category-in-depth","category-ppc","tag-advertising-hacks","tag-facebook","tag-facebook-ad-design","tag-facebook-ads","tag-facebook-advertising","tag-facebookads","tag-instagram","tag-instagram-ad-campaign","tag-ppc","tag-social-media-advertising","tag-social-media-marketing","tag-video","tag-video-ads"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>35 Facebook Video Ad Examples \u2013 2021 Update<\/title>\n<meta name=\"description\" content=\"See the best Facebook video ads examples from top brands. 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