{"id":3120,"date":"2018-05-23T08:55:39","date_gmt":"2018-05-23T08:55:39","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=3120"},"modified":"2019-10-13T11:47:36","modified_gmt":"2019-10-13T11:47:36","slug":"copywriting-for-facebook-and-social-media","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/copywriting-for-facebook-and-social-media\/","title":{"rendered":"Copywriting for Facebook and Social Media \u2013 How to Make Sentences Make Sense"},"content":{"rendered":"

Copywriting for Facebook\u2026 Is this even a thing?<\/strong><\/p>\n

The potential audience of 2.19 billion<\/a> monthly active Facebook users suggests that it is.<\/p>\n

Can bad social media copywriting lower your chances of reaching more potential customers across Facebook\u2019s platform?<\/p>\n

Yes. It can.<\/p>\n

There\u2019s even a big difference in how mediocre v.s. well-written social media posts perform.<\/strong><\/p>\n

Thing is, you\u2019re probably not spending half as much time on writing copy for social media posts than you would spend on developing a print campaign\u2019s messages.<\/p>\n

If you\u2019re already going to say something as a brand, why not do it well?<\/p>\n

Tens of Facebook ads and social media posts will eventually contribute to the general perception of your brand. The messages you use across your Facebook and Instagram advertising<\/a> campaigns can make a big difference in your ads\u2019 ROI. (Naturally, there are also other important factors to your campaign\u2019s success such as design<\/a> and ad bidding<\/a>, but copy is liable for part of the success.)<\/p>\n

To make a point here, compare these two (hypothetical) ads:<\/p>\n

\u00a0<\/p>\n

\"copywriting
Nothing wrong with either of these ads<\/figcaption><\/figure>\n

They both look ok. I bet the ad on the left would get the company some results.<\/p>\n

However, by adding some small extra touches and making your copy more user-focused, you\u2019ll have a chance to increase your click-through-rates and conversions.<\/strong><\/p>\n

I mean\u2026 Nobody cares that your tool is New and Awesome. \ud83d\ude44 (This line was taken from an actual SaaS Facebook ad<\/a>.)<\/p>\n

So how can you write copy that people will care about? That they will click on? That they\u2019ll remember?<\/p>\n

1. Know what you want to say<\/h2>\n

Kind of obvious, isn\u2019t it?<\/p>\n

However, take a look at the branded posts in your Facebook newsfeed. Many of them sound like someone just wanted to fill the box with \u201csome copy.\u201d<\/p>\n

Here\u2019s what often happens: By the time you\u2019re posting a social media post or a Facebook ad, you\u2019ll have an image\/URL ready and you just need to add the copy + hit the \u201cpublish button.\u201d<\/p>\n

What\u2019s wrong with the image-first kind of approach is that\u2026<\/strong><\/p>\n

    \n
  1. You won\u2019t have an ad\/post design that delivers your messages in the most efficient way.<\/li>\n
  2. Your ad copy won\u2019t be focused on delivering the most important message.<\/li>\n<\/ol>\n

    As I don\u2019t want to focus on negative examples, here are a couple of GOOD Facebook ad examples that have the messaging and design in place:<\/p>\n

    \"Facebook
    A good example of Facebook copywriting<\/figcaption><\/figure>\n

    Why is this Sonarworks ad good?<\/p>\n