{"id":320,"date":"2017-02-13T18:36:28","date_gmt":"2017-02-13T18:36:28","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=320"},"modified":"2017-04-30T08:06:37","modified_gmt":"2017-04-30T08:06:37","slug":"ppc-channel-comparison","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/ppc-channel-comparison\/","title":{"rendered":"What\u2019s the Best PPC Channel? Facebook vs. AdWords vs. Twitter vs. LinkedIn"},"content":{"rendered":"<p><strong>What is the best PPC channel: Facebook Ads? Google AdWords? Twitter? LinkedIn?<\/strong><\/p>\n<p><strong>Every year before Super Bowl, there\u2019s a discussion around what else could you buy as an alternative to the $5 million ad placement.<\/strong><\/p>\n<p>According to <a href=\"http:\/\/www.adweek.com\/digital\/7-digital-ad-alternatives-you-can-buy-same-price-super-bowl-tv-spot-175754\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdWeek<\/a>, $5 million can buy you:<\/p>\n<ul>\n<li>17 Snapchat lenses, the fun filters that overlay selfies. Each costs roughly $329,400<\/li>\n<li>22 sponsored BuzzFeed videos, each $254,500<\/li>\n<li>370 million display video impressions<\/li>\n<li>800 million impressions from banner ads<\/li>\n<\/ul>\n<p>Alright, let\u2019s be realistic \u2013 most advertisers don\u2019t carry millions on their sleeves.<\/p>\n<p>For most people, it\u2019s a question of where to spend the $2,000 \u2013 $50,000 monthly ad budget.<\/p>\n<p>And that\u2019s where things get interesting as there\u2019s no room for crazy-expensive mistakes. If you\u2019re an SMB or a startup, you simply can\u2019t afford a month of slow growth.<\/p>\n<p><strong>? Finding the right PPC channel matters. A lot.<\/strong><\/p>\n<p><strong>The best way to find out which PPC channel returns the highest return on investment is to test all of them.<\/strong><\/p>\n<p>But as testing takes a tremendous amount of time and money, it makes more sense to read what\u2019s worked for others.<\/p>\n<p><strong>This article will compare five PPC channels,<\/strong> based on insights I\u2019ve learned in 3 years while creating and managing ad campaigns on Facebook Ads, Google AdWords, Twitter, and LinkedIn.<\/p>\n<p><strong>We&#8217;ll review three aspects of each advertising channel:<\/strong><\/p>\n<ol>\n<li>What\u2019s the average cost-per-click?<\/li>\n<li>Is the PPC channel worth your money?<\/li>\n<li>What\u2019s the best way to get started?<\/li>\n<\/ol>\n<h2>1. Facebook Ads<\/h2>\n<p><strong>Average cost-per-click for B2B in UK with smart audience targeting: $0.20 &#8211; $2.00<\/strong><\/p>\n<figure id=\"attachment_322\" aria-describedby=\"caption-attachment-322\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-322\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/facebook-ads-cost-per-click.png\" alt=\"Facebook ads ppc channel comparison\" width=\"700\" height=\"597\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/facebook-ads-cost-per-click.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/facebook-ads-cost-per-click-300x256.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/facebook-ads-cost-per-click-768x656.png 768w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-322\" class=\"wp-caption-text\"><a href=\"https:\/\/adespresso.com\/academy\/blog\/facebook-ads-cost\/\">Source<\/a><\/figcaption><\/figure>\n<p>Facebook Ads are a real wildcard when it comes to your ad campaigns\u2019 success. In my experience, there\u2019s no way to tell how Facebook\u2019s algorithms will act upon your new ad campaign.<\/p>\n<p><strong>The only problem with Facebook Ads is the unpredictability.<\/strong> We\u2019ve seen similar blog article promotions have a $0.50 \u2013 $4.30 cost-per-click. With the same ad audience and bidding methods!<\/p>\n<p><strong>? Read more:<\/strong>\u00a0<a href=\"https:\/\/karolakarlson.com\/ro\/best-way-to-promote-blog-posts-on-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Steps to the Perfect Facebook Blog Promotion<\/a><\/p>\n<p>But even if you\u2019re at Facebook\u2019s mercy when advertising on the platform, it\u2019s mostly worth your money. Facebook\u2019s laser-sharp audience targeting options make it a go-to place for both awareness and remarketing campaigns.<\/p>\n<h4>Reasons to use Facebook Ads:<\/h4>\n<ul>\n<li>Reasonable cost-per-click<\/li>\n<li>Huge potential audience: you can reach 1.23 billion daily active users<\/li>\n<li>Amazing audience targeting options, including Custom Audiences for remarketing<\/li>\n<li>Brings great results when targeting a warm audience<\/li>\n<li>Accurate ad tracking and simple <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-ab-testing-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a><\/li>\n<li>Insightful reporting and highly optimizable campaigns<\/li>\n<li>Variety of ad placements: Facebook news feeds, Instagram, Audience Network<\/li>\n<li>When someone likes or shares your ad, it\u2019ll also organically reach their Facebook friends<\/li>\n<li>Lots of options for playing around with <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad designs<\/a><\/li>\n<\/ul>\n<h4>Reasons not to use Facebook Ads:<\/h4>\n<ul>\n<li>If you\u2019re unsure who your target audience is, you\u2019re likely to get poor results<\/li>\n<li>It takes some time to learn and become an expert<\/li>\n<li>Campaigns might fail to take off and won\u2019t deliver<\/li>\n<li>You might have to deal with random comments<\/li>\n<\/ul>\n<p>As you can see, there aren\u2019t any severe counterarguments against using Facebook Ads. It\u2019s one of the top PPC channels that you should definitely use and test.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Google Search Network<\/h2>\n<p><strong>Average cost-per-click for B2B in UK with smart audience targeting: $2.00 &#8211; $12.00<\/strong><\/p>\n<p>(The CPC really depends on the keywords you\u2019re bidding on)<\/p>\n<figure id=\"attachment_324\" aria-describedby=\"caption-attachment-324\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-324\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/adwords-average-cpc.png\" alt=\"Google Adwords ppc channel comparison\" width=\"600\" height=\"674\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/adwords-average-cpc.png 1000w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/adwords-average-cpc-267x300.png 267w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/adwords-average-cpc-768x863.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/adwords-average-cpc-911x1024.png 911w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-324\" class=\"wp-caption-text\"><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\">Source<\/a><\/figcaption><\/figure>\n<p><strong>? It is <a href=\"http:\/\/mediashift.org\/2016\/09\/4-graphs-illustrate-facebook-google-dominate-revenue\/\">predicted<\/a> that by 2020, Facebook And Google will serve 71% of the total mobile ad spend.<\/strong><\/p>\n<p>And there\u2019s a reason for it: these are the two PPC channels that deliver the best results across all industries, both B2B and B2C.<\/p>\n<p><strong>The best thing about Google Search Network<\/strong> (ads that appear on Google\u2019s search pages), is that <em>you don\u2019t have to exactly know your target audience<\/em>. Instead, you\u2019re targeting people who are specifically interested in your product.<\/p>\n<p>With Google Search Network, you\u2019re not targeting people based on their interests, but their search terms.<\/p>\n<h4>Reasons to use Google Search Network:<\/h4>\n<ul>\n<li>Great match between the search term and your offer<\/li>\n<li>No need to know your target audience, only the relevant keywords<\/li>\n<li>High ad relevance helps to get better leads that convert more easily<\/li>\n<li>Reasonable cost-per-click<\/li>\n<li>Complete overview and control over your campaigns\u2019 results<\/li>\n<li>Efficient bidding options<\/li>\n<\/ul>\n<h4>Reasons not to use Google Search Network:<\/h4>\n<ul>\n<li>If you use too broad keywords, you\u2019ll get many irrelevant clicks, spending lots of money<\/li>\n<li>Basically, you need to know what you\u2019re doing before you can set up a PPC campaign on this channel<\/li>\n<li>For some keywords, there\u2019s a huge competition and high cost-per-click<\/li>\n<li>You\u2019ll need multiple landing pages to keep your offers relevant to search terms<\/li>\n<\/ul>\n<p><strong>All in all, Google Search Network is a critically important lead source for both B2B and B2C advertisers.<\/strong><\/p>\n<p>But you need to be aware that in order to be successful with this PPC channel, you first need to read and learn about the topic. Or hire a <a href=\"https:\/\/holini.com\/?utm_medium=referral&amp;utm_source=aggregateblog&amp;utm_campaign=ppc_channels\" target=\"_blank\" rel=\"noopener noreferrer\">PPC agency<\/a> to help you out.<\/p>\n<h2>3. Google Display Network<\/h2>\n<p><strong>Average cost-per-click for B2B in UK with smart audience targeting: $0.80 &#8211; $2.00<\/strong><\/p>\n<p>Google Display Network allows you to deliver image ads or GIFs to Google\u2019s display network partners\u2019 websites. These include millions of top websites such as news publications, blogs, and many more sites.<\/p>\n<p><strong>? Google Display Network is a great channel for remarketing<\/strong> and reminding past website visitors of your offer. But it could also serve as an awareness channel.<\/p>\n<h4>Reasons to use Google Display Network:<\/h4>\n<ul>\n<li>Works well when retargeting past website visitors \/ purchasers<\/li>\n<li>Your ads will appear on well-known sites<\/li>\n<li>Reasonable cost-per-click prices<\/li>\n<li>Insightful reporting and optimization possibilities<\/li>\n<li>Good awareness building channel<\/li>\n<\/ul>\n<h4>Reasons not to use Google Display Network:<\/h4>\n<ul>\n<li>Tech-savvy people might have blocked display ads in their browser<\/li>\n<li>It takes some time to learn and master \u00a0this PPC channel<\/li>\n<li>You\u2019ll need many ad designs in different sizes<\/li>\n<li>When targeting a too vague audience, you\u2019ll get poor results<\/li>\n<\/ul>\n<p>Google Display Network can potentially deliver great results, especially with remarketing. Similarly to Google Search Network, it\u2019s best if you spend some time learning about this topic before creating any ads.<\/p>\n<h2>4. Twitter Ads<\/h2>\n<p><strong>Average cost-per-click for B2B in UK with smart targeting: $1.00 &#8211; $2.00<\/strong><\/p>\n<figure id=\"attachment_323\" aria-describedby=\"caption-attachment-323\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-323\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/twitter-ads-cost.png\" alt=\"twitter ads ppc channel cost\" width=\"700\" height=\"351\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/twitter-ads-cost.png 1418w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/twitter-ads-cost-300x151.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/twitter-ads-cost-768x386.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/twitter-ads-cost-1024x514.png 1024w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-323\" class=\"wp-caption-text\"><a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/10\/twitter-lead-generation-cards\">Source<\/a><\/figcaption><\/figure>\n<p><strong>The main problem with Twitter Ads is the poor audience targeting.<\/strong> You won\u2019t be able to reach a niche audience like on Facebook, and often this might mean paying for low-quality ad clicks.<\/p>\n<p>To give you a proper comparison of Facebook Ads vs. Twitter Ads, here\u2019s a brief overview of a 10-day experiment conducted by <a href=\"https:\/\/adespresso.com\/academy\/blog\/twitter-lead-cards-or-facebook-lead-ads-what-work-better\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdEspresso<\/a>:<\/p>\n<p><strong>? When promoting an eBook with Facebook Lead Ads, the average cost-per-lead was $3.48. With Twitter Lead Cards, the average cost-per-lead it was $11.7.<\/strong><\/p>\n<p><strong>Facebook Lead Ads outperformed Twitter Cards by 336%.<\/strong><\/p>\n<p>Now, this doesn\u2019t mean that Facebook always outperforms Twitter, but if you have to choose whether to bet money on Facebook or Twitter Ads, I\u2019d recommend that you lean on Facebook Ads first.<\/p>\n<h4>Reasons to use Twitter Ads:<\/h4>\n<ul>\n<li>You can target people based on hashtags and topics<\/li>\n<li>If you\u2019re promoting a cool and witty ad, it might work out really well<\/li>\n<li>It\u2019s a good addition to your other PPC campaigns<\/li>\n<li>Quick and simple setup<\/li>\n<\/ul>\n<h4>Reasons not to use Twitter Ads:<\/h4>\n<ul>\n<li>Limited custom audience targeting, e.g. can\u2019t exclude Custom Audiences<\/li>\n<li>Sometimes, new ads are under review for days<\/li>\n<li>I personally have never seen any good results from Twitter Ads<\/li>\n<li>Limited reporting and it\u2019s difficult to optimize your ads<\/li>\n<\/ul>\n<p>As the final verdict, I\u2019d say that <strong>if you\u2019ve got a limited ad budget, try Facebook Ads and Google Search Network first.<\/strong><\/p>\n<p>Later, if you still have some extra budget left, you might want to run a test campaign on Twitter to see if this PPC channel works for you.<\/p>\n<h2>5. LinkedIn Ads<\/h2>\n<p><strong>Average cost-per-click for B2B in UK with smart targeting: $3.00 &#8211; $12.00<\/strong><\/p>\n<figure id=\"attachment_325\" aria-describedby=\"caption-attachment-325\" style=\"width: 961px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-325\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/linkedin-ad-cost.jpg\" alt=\"LinkedIn PPC channel review\" width=\"961\" height=\"421\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/linkedin-ad-cost.jpg 961w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/linkedin-ad-cost-300x131.jpg 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/02\/linkedin-ad-cost-768x336.jpg 768w\" sizes=\"auto, (max-width: 961px) 100vw, 961px\" \/><figcaption id=\"caption-attachment-325\" class=\"wp-caption-text\"><a href=\"http:\/\/soloadsinfor.blogspot.com.ee\/2016\/09\/average-cost-per-click-for-linkedin-ads.html\">Source<\/a><\/figcaption><\/figure>\n<p><strong>? If you want your ad campaign to reach the CEO of a specific company, LinkedIn makes it possible\u2026 Kind of\u2026<\/strong><\/p>\n<p>LinkedIn allows you to target people based on their employers and career levels, but you need to have at least 20 people in your target audience to run an ad campaign.<\/p>\n<p>Another nice thing about LinkedIn ads is that this PPC channel rewards advertisers who regularly update ad copy &amp; images with better engagement and a lower cost-per-click.<\/p>\n<p>If you\u2019re willing to update and optimize your campaigns, LinkedIn\u2019s super high CPC might come down to a reasonable sum.<\/p>\n<h4>Reasons to use LinkedIn Ads:<\/h4>\n<ul>\n<li>You can target people based on their job titles % employers<\/li>\n<li>LinkedIn\u2019s a great place for B2B marketing as many C-Suite members use it<\/li>\n<li>You can reach a super narrow target audience<\/li>\n<li>Ad campaigns are simple to set up<\/li>\n<\/ul>\n<h4>Reasons not to use LinkedIn Ads:<\/h4>\n<ul>\n<li>High cost-per-click<\/li>\n<li>Limited targeting options, poor interest-based targeting capacity<\/li>\n<li>Smaller potential audience than on Facebook<\/li>\n<li>Limited ad placements<\/li>\n<li>Reports only show, CPC, impressions, and CTR<\/li>\n<li>Difficult to optimize and improve<\/li>\n<li>Fewer ad formats than on Facebook<\/li>\n<\/ul>\n<p><strong>Just like with Twitter Ads, you shouldn\u2019t use LinkedIn Ads over Facebook Ads or Google Search Network.<\/strong> Rather than spend your limited budgets on LinkedIn, focus your efforts on Facebook first.<\/p>\n<p>However, if you\u2019re targeting a very narrow B2B audience that might not even use Facebook, you can use LinkedIn Ads to amplify your campaigns\u2019 reach.<\/p>\n<h2>How to get started with new PPC channels:<\/h2>\n<p>Now that you\u2019ve got an overview of five different PPC channels but are a total newbie, here are a few awesome resources to get you started.<\/p>\n<h4>Facebook Ads:<\/h4>\n<p><strong>The best resources to learn about Facebook ads:<\/strong> <a href=\"https:\/\/adespresso.com\/academy\/blog\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">AdEspresso blog<\/a>, <a href=\"http:\/\/www.jonloomer.com\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">Jon Loomer<\/a><br \/>\nBecome a Facebook remarketing pro with this guide I wrote for KlientBoost blog: <a href=\"https:\/\/klientboost.com\/ppc\/facebook-custom-audience\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">101-Point Guide to Master Facebook Custom Audiences<\/a><br \/>\nGolden Facebook ad tips that apply to every marketing campaign: Secrets Revealed: <a href=\"https:\/\/klientboost.com\/ppc\/facebook-ad-tips\/?utm_source=aggregateblog\">47 Closely Guarded Facebook Ad Tips<\/a><\/p>\n<h4>Google Search Network:<\/h4>\n<p><strong>The best resources to learn about Google Search Network:<\/strong> <a href=\"https:\/\/klientboost.com\/blog\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">KlientBoost blog<\/a>, <a href=\"http:\/\/www.wordstream.com\/blog\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream blog<\/a><br \/>\nHere\u2019s a complete Google AdWords guide by KISSmetrics: <a href=\"https:\/\/blog.kissmetrics.com\/profitable-google-adwords-campaign\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">How to Create a Profitable Google AdWords Campaign (from Scratch)<\/a><br \/>\nAwesome <a href=\"https:\/\/conversionxl.com\/institute\/live-class-customer-acquisition\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">course on traffic acquisition<\/a> with Google AdWords by CXL.<\/p>\n<h4>Google Display Network:<\/h4>\n<p><strong>The best resources to learn about Google Display Network:<\/strong> <a href=\"https:\/\/klientboost.com\/blog\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">KlientBoost blog<\/a>, <a href=\"http:\/\/www.wordstream.com\/blog\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">WordStream blog<\/a><br \/>\nQuick guide to getting started by WordStream: <a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/11\/18\/google-display-network-tips\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">7 Tips to Master the Google Display Network<\/a><br \/>\nSuper comprehensive Display network guide for hacks and tips by KlientBoost: <a href=\"https:\/\/klientboost.com\/ppc\/adwords-display-network\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">Your AdWords Display Network Master Plan [67 Tips For More Conversions]<\/a><\/p>\n<h4>Twitter Ads:<\/h4>\n<p><strong>The best resources to learn about Twitter Ads:<\/strong> <a href=\"https:\/\/blog.hootsuite.com\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">HootSuite blog<\/a>, <a href=\"http:\/\/www.socialmediaexaminer.com\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Examiner<\/a><br \/>\nThe guide that\u2019ll give you a quick overview of Twitter marketing by HootSuite: <a href=\"https:\/\/blog.hootsuite.com\/twitter-ads\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">How to Use Twitter Ads: The Complete Guide for Business<\/a><br \/>\nIf you want to get more guides on Twitter Ads, see this post by Neil Patel:<a href=\"http:\/\/neilpatel.com\/blog\/9-twitter-advertising-guides-thatll-help-you-generate-better-results-for-less\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\"> 9 Twitter Advertising Guides That\u2019ll Help You Generate Better Results for Less<\/a><\/p>\n<h4>LinkedIn Ads:<\/h4>\n<p><strong>The best resources to learn about LinkedIn Ads:<\/strong> <a href=\"https:\/\/blog.kissmetrics.com\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">KISSmetrics blog<\/a>, <a href=\"http:\/\/www.socialmediaexaminer.com\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Examiner<\/a><br \/>\nTop guide to for beginners by KISSmetrics: <a href=\"https:\/\/blog.kissmetrics.com\/guide-to-linkedin-ads1\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">The Kissmetrics Guide To LinkedIn Ads \u2013 Part I: The Basics<\/a><br \/>\nA cool overview of how LinkedIn markets itself on the platform by AdWeek: <a href=\"http:\/\/www.adweek.com\/digital\/column-five-linkedin-markets-on-linkedin-infographic\/?utm_source=aggregateblog\" target=\"_blank\" rel=\"noopener noreferrer\">How LinkedIn Markets on LinkedIn (Infographic)<\/a><\/p>\n<p>As you might already know, this blog is about 60 days old.\u00a0Help to spread the word by sharing this post.\u00a0?\u00a0?  <\/p>","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the best PPC 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Facebook Ads? Google AdWords? Twitter? LinkedIn? Find out!<\/p>","protected":false},"author":2,"featured_media":336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[4,9],"tags":[],"class_list":["post-320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-depth","category-ppc"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPC Channel Comparison: Facebook Ads vs. AdWords vs. Twitter vs. LinkedIn<\/title>\n<meta name=\"description\" content=\"What&#039;s the best PPC channel to bet your money on? Facebook Ads? Google AdWords? Twitter? LinkedIn? 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