{"id":3259,"date":"2018-06-13T18:11:56","date_gmt":"2018-06-13T18:11:56","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=3259"},"modified":"2020-02-16T15:10:38","modified_gmt":"2020-02-16T15:10:38","slug":"facebook-ad-templates","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/facebook-ad-templates\/","title":{"rendered":"18 All-rounder Facebook Ad Templates With 45 Examples From Top Brands"},"content":{"rendered":"<p><strong>What would happen if all advertisers created their ads following the same Facebook ad templates?<\/strong><\/p>\n<p>Open up your newsfeed, scroll for a few minutes, and you&#8217;ll see that they are.<\/p>\n<p>Should you also fall for the promise of quick wins while risking with ads that are borderline clich\u00e9?<\/p>\n<p>No way?<\/p>\n<p>Well&#8230; Following popular Facebook ad templates actually has its perks:<\/p>\n<ul>\n<li><b>Template layouts make the best use of ad space \u2013 <\/b>Facebook\u2019s 1200px &#8211; 628px ad format is quite limiting, so knowing the best layouts will help you quickly create ads that look nice in the newsfeed.<\/li>\n<li><b>They\u2019re proven to work \u2013<\/b> Brands don\u2019t use the same ad designs over and over again without a reason \u2013 some layouts simply work better than others.<\/li>\n<li><b>They\u2019re easy to create \u2013<\/b> Universal ad templates can easily be filled in with your branded content and messaging, without you having to spend days designing your Facebook ads.<\/li>\n<\/ul>\n<p>Find out all you need to know about various Facebook ad types and formats here: <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-specs-and-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Ad Specis &amp; Size (Always Up-to-date Guide)<\/a><\/p>\n<p>Personally, I like to create 80% of ad designs following my go-to templates and treat the remaining 20% as tiny art projects, testing something new.<\/p>\n<figure style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null.png\" alt=\"facebook ad template ideas\" width=\"624\" height=\"158\" \/><figcaption class=\"wp-caption-text\">Testing new stuff like rotating text 90\u00b0<\/figcaption><\/figure>\n<h2>Where to find Facebook ad templates?<\/h2>\n<p>There is no online \u201cFacebook ad templates\u201d gallery that you can browse.<\/p>\n<p><strong>The best way to acquire a set of safe-for-work templates in to browse <a href=\"https:\/\/karolakarlson.com\/ro\/best-facebook-ad-examples\/\">Facebook ad examples<\/a> and see what layouts other brands are using.<\/strong><\/p>\n<p>Which I recently did, resulting in 18 ad ideas that you can apply to your campaigns as well.<\/p>\n<p><strong>Looking for Facebook ad specs? <\/strong>Read about\u00a0<a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-specs-and-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad dimensions in 2020<\/a>.<\/p>\n<p>While the following infographic is dividided into 3 parts \u2013 Universal, SaaS and eCommerce \u2013 most of the featured ad templates can be used for any kind of Facebook or Instagram campaign.<\/p>\n<p><strong>+ Scroll to the bottom <\/strong>of the infographic to see real Facebook ad examples for each use case. \ud83d\udc47<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.mindtitan.com\/wp-content\/uploads\/2018\/06\/facebook-ad-templates.png\" alt=\"facebook ad templates infographic\" width=\"1600\" height=\"10702\" \/><\/p>\n<h2>1. Image + centered text<\/h2>\n<p>This Facebook ad template works well with any kind of messaging, whether you want to mention your value props, a discount offer or a one-liner about your company.<\/p>\n<p>All you need is a stock photo (check the above infographic for best free stock image sites) and a strong <a href=\"https:\/\/karolakarlson.com\/ro\/advertising-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">value proposition<\/a>.<\/p>\n<figure style=\"width: 508px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-1.png\" alt=\"adespresso facebook ad template\" width=\"508\" height=\"478\" \/><figcaption class=\"wp-caption-text\">AdEspresso&#8217;s ad features a value proposition<\/figcaption><\/figure>\n<figure style=\"width: 487px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-2.png\" alt=\"facebook ad template\" width=\"487\" height=\"470\" \/><figcaption class=\"wp-caption-text\">You can also ask questions to spark the viewer&#8217;s interest<\/figcaption><\/figure>\n<h2>2. Image + left- or right-aligned text<\/h2>\n<p>This is another go-to Facebook ad template for most campaigns. Adding the call-to-action to your ad image can potentially increase your ad&#8217;s click-through rate, resulting in higher Relevance score and lower <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ads-cost-and-bidding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad cost<\/a>.<\/p>\n<figure style=\"width: 504px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-3.png\" alt=\"Grammarly facebook ad template\" width=\"504\" height=\"487\" \/><figcaption class=\"wp-caption-text\">Notice how the background behind the text is abstract<\/figcaption><\/figure>\n<figure style=\"width: 505px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-4.png\" alt=\"Udacity facebook ad template\" width=\"505\" height=\"526\" \/><figcaption class=\"wp-caption-text\">Combine images and colourful backgrounds<\/figcaption><\/figure>\n<h2>3. Image + text inside a circle<\/h2>\n<p>This format works best if you plan to feature some specific number, e.g. the pricing of your product or a discount rate.<\/p>\n<p>Suggestions:<\/p>\n<ul>\n<li><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-ab-testing-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B test<\/a> various colours on the circle to uncover what catches most people&#8217;s attention.<\/li>\n<li>Make sure that the text and its background circle have a high colour contrast, so that the copy is easily readable (e.g. avoid placing white copy on light background)<\/li>\n<\/ul>\n<figure style=\"width: 497px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-5.png\" alt=\"facebook ad example\" width=\"497\" height=\"487\" \/><figcaption class=\"wp-caption-text\">That&#8217;s a good template for discount offers<\/figcaption><\/figure>\n<figure style=\"width: 502px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-6.png\" alt=\"facebook ad example\" width=\"502\" height=\"518\" \/><figcaption class=\"wp-caption-text\">Text on rounded background also works in carousel ads<\/figcaption><\/figure>\n<h2>4. Image + text inside a square<\/h2>\n<p>Use this Facebook ad template in brand awareness campaigns and place your logo inside the square in the centre of your ad.<\/p>\n<p>You can also test a similar layout when <a href=\"https:\/\/karolakarlson.com\/ro\/how-to-promote-your-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">promoting a blog article on Facebook<\/a>, adding the article&#8217;s title on top of the background image.<\/p>\n<figure style=\"width: 501px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-7.png\" alt=\"GoPro facebook ad\" width=\"501\" height=\"453\" \/><figcaption class=\"wp-caption-text\">GoPro&#8217;s ad mixes product image with special offer<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-8.png\" alt=\"LinkedIn's ad template\" width=\"500\" height=\"513\" \/><figcaption class=\"wp-caption-text\">LinkedIn&#8217;s ad features a simple logo, being suitable for a brand awareness campaign<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-9.png\" alt=\"Venngage facebook ad\" width=\"500\" height=\"557\" \/><figcaption class=\"wp-caption-text\">You can use text and shapes to give more structure to your ad design<\/figcaption><\/figure>\n<h2>5. Image + text + CTA button<\/h2>\n<p>When using a lot of copy on your Facebook ads \u2013 which you are when adding both a value proposition + CTA button in the image \u2013 make sure to use the <a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook Text Overlay<\/a> tool to ensure that your ad is not too text-heavy.<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-10.png\" alt=\"linkedin facebook ad\" width=\"500\" height=\"501\" \/><figcaption class=\"wp-caption-text\">Test adding a call-to-action button in the ad image<\/figcaption><\/figure>\n<figure style=\"width: 502px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-11.png\" alt=\"Intercom facebook ad template\" width=\"502\" height=\"572\" \/><figcaption class=\"wp-caption-text\">&#8220;Accept&#8221; is an interesting CTA to test out<\/figcaption><\/figure>\n<h2>6. Plain image + logo<\/h2>\n<p>If you&#8217;re wondering what&#8217;s the most beloved Facebook ad template of lazy marketers, this is it. However, this is not to say that this layout doesn&#8217;t work. Test it out!<\/p>\n<figure style=\"width: 504px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-12.png\" alt=\"Web Summit ad example\" width=\"504\" height=\"519\" \/><figcaption class=\"wp-caption-text\">You can&#8217;t go wrong with this template<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-13.png\" alt=\"paypal ad example\" width=\"500\" height=\"503\" \/><figcaption class=\"wp-caption-text\">Place text on a colourful background for higher contrast<\/figcaption><\/figure>\n<h2>7. Showcase your product<\/h2>\n<p>When it comes to <a href=\"https:\/\/karolakarlson.com\/ro\/saas-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ads for SaaS<\/a>, it&#8217;s always a good idea to create some ads that showcase your product.<\/p>\n<p>Showing people what your product looks like is beneficial for several reasons:<\/p>\n<ul>\n<li>It will catch the attention of people <strong>interested in software products<\/strong><\/li>\n<li>The viewer can immediately tell if they&#8217;d like to use your product (you&#8217;ll get<strong> higher-quality leads<\/strong>)<\/li>\n<li>And, naturally, all you need to do is take a screenshot and do some Photoshop magic \u2013 easy.<\/li>\n<\/ul>\n<figure style=\"width: 502px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-14.png\" alt=\"SaaS Facebook ad layout\" width=\"502\" height=\"493\" \/><figcaption class=\"wp-caption-text\">The classical SaaS Facebook ad layout<\/figcaption><\/figure>\n<figure style=\"width: 508px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-15.png\" alt=\"SaaS Facebook ad layout\" width=\"508\" height=\"527\" \/><figcaption class=\"wp-caption-text\">I guess every SaaS company has a product-featuring ad like this<\/figcaption><\/figure>\n<figure style=\"width: 503px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-16.png\" alt=\"google ad example\" width=\"503\" height=\"510\" \/><figcaption class=\"wp-caption-text\">You can also use an animated version of your product<\/figcaption><\/figure>\n<h2>8. Product image + value proposition<\/h2>\n<p>One step forward from the previous ad template with product image would be adding a value proposition on top of it. You can run a split test to see which results the ads with a simple product screenshot v.s. an additional value proposition deliver.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"font-weight: bold; background-color: transparent; color: #464646; font-style: italic; text-align: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-17.png\" alt=\"facebook ad\" width=\"500\" height=\"531\" \/><\/p>\n<p>Combine product image with some copy<\/p>\n<figure style=\"width: 501px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-18.png\" alt=\"asana facebook ad\" width=\"501\" height=\"526\" \/><figcaption class=\"wp-caption-text\">Mention your product&#8217;s TOP benefit in the ad image<\/figcaption><\/figure>\n<h2>9. Product image aligned to the right<\/h2>\n<p>When working with SaaS companies, this is usually our go-to Facebook layout. Somehow, having the copy on the left and a product image on the right makes the image easy to understand and read.<\/p>\n<figure style=\"width: 504px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-19.png\" alt=\"facebook ad example\" width=\"504\" height=\"518\" \/><figcaption class=\"wp-caption-text\">Copy this ad template by Facebook itself<\/figcaption><\/figure>\n<figure style=\"width: 503px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-20.png\" alt=\"peakon ad template\" width=\"503\" height=\"516\" \/><figcaption class=\"wp-caption-text\">This ad would actually benefit from higher text-background contrast<\/figcaption><\/figure>\n<figure style=\"width: 502px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-21.png\" alt=\"upwork ad example\" width=\"502\" height=\"518\" \/><figcaption class=\"wp-caption-text\">You can use more than one font colour per ad design<\/figcaption><\/figure>\n<figure style=\"width: 501px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-22.png\" alt=\"podium ad example\" width=\"501\" height=\"516\" \/><figcaption class=\"wp-caption-text\">The green square helps to draw more attention to the ad<\/figcaption><\/figure>\n<h2>10. Visualize a specific benefit<\/h2>\n<p>Does your product help teams to grow? Be more efficient and save time? Show it in your Facebook ads. To make things even more graspable for the viewer, make sure that your <a href=\"https:\/\/karolakarlson.com\/ro\/copywriting-for-facebook-and-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad copywriting<\/a> also revolves around the same benefit.<\/p>\n<figure style=\"width: 501px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-23.png\" alt=\"trapica facebook ad template\" width=\"501\" height=\"524\" \/><figcaption class=\"wp-caption-text\">Find simple ways to visualize what your SaaS product does<\/figcaption><\/figure>\n<figure style=\"width: 502px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-24.png\" alt=\"best facebook ad template\" width=\"502\" height=\"498\" \/><figcaption class=\"wp-caption-text\">Asana has some of the best Facebook ads<\/figcaption><\/figure>\n<h2>11. Visualize text with icons<\/h2>\n<p>If you&#8217;re looking for a good alternative to stock photos, find some high-quality icons and find various ways to organize them in your <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad designs<\/a>.<\/p>\n<p><strong>Tip:<\/strong> You don&#8217;t need to create the icons from scratch, there are many good websites for finding ready-made icons. (Check the infographic for suggestions)<\/p>\n<figure style=\"width: 501px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-25.png\" alt=\"paypal facebook ad example\" width=\"501\" height=\"524\" \/><figcaption class=\"wp-caption-text\">You can find free icons at thenounproject.com<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-26.png\" alt=\"facebook ad example\" width=\"500\" height=\"502\" \/><figcaption class=\"wp-caption-text\">Combine icons with copy<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-27.png\" alt=\"google ad example\" width=\"500\" height=\"496\" \/><figcaption class=\"wp-caption-text\">The copy on this ad is a bit too small to be readable on mobile screens. Don&#8217;t make the same mistake<\/figcaption><\/figure>\n<h2>12. Share a customer testimonial<\/h2>\n<p>You probably have plenty of positive customer testimonials on your website. Copy-paste them to your Facebook ad images, add a picture if a real customer (no stock photo), and you&#8217;ve got yourself a high-conversion ad.<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-28.png\" alt=\"testimonial ad template\" width=\"500\" height=\"526\" \/><figcaption class=\"wp-caption-text\">Feature real people alongside their quotes<\/figcaption><\/figure>\n<h2>13. Centered product + logo<\/h2>\n<p>This is a good Facebook ad template for any retail brand. You can also add a value proposition to your ad image to emphasize your product&#8217;s benefit.<\/p>\n<p><strong>Tip:\u00a0<\/strong>Go an extra mile to get professional product photos as the first impression of your product will decide whether someone buys it or not.<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-29.png\" alt=\"amazon ad example\" width=\"500\" height=\"528\" \/><figcaption class=\"wp-caption-text\">Often, basic ad templates work best<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-30.png\" alt=\"moo facebook ad template\" width=\"500\" height=\"507\" \/><figcaption class=\"wp-caption-text\">Take high-quality photos of your products to be used in ads<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-31.png\" alt=\"compass facebook ad template\" width=\"500\" height=\"562\" \/><figcaption class=\"wp-caption-text\">Test including well-knows brands&#8217; logos in your ads (but only if they&#8217;re relevant)<\/figcaption><\/figure>\n<h2>14. Limited-time or discount offer<\/h2>\n<p>If you have a possibility to make a discount offer and promote it on Facebook, do it every time. This is especially relevant for <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-retargeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook retargeting<\/a> campaigns, where you need to give people some additional incentive to buy your product.<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-32.png\" alt=\"Virgin America ad example\" width=\"500\" height=\"525\" \/><figcaption class=\"wp-caption-text\">A\/B test several discount offers to see what results in highest profit<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-33.png\" alt=\"facebook ad example\" width=\"500\" height=\"503\" \/><figcaption class=\"wp-caption-text\">Mention your special offer both in ad image and headline<\/figcaption><\/figure>\n<figure style=\"width: 501px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-34.png\" alt=\"facebook discount ad template\" width=\"501\" height=\"521\" \/><figcaption class=\"wp-caption-text\">When promoting discount, show the discounted product<\/figcaption><\/figure>\n<figure style=\"width: 501px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-35.png\" alt=\"moo facebook ad template\" width=\"501\" height=\"505\" \/><figcaption class=\"wp-caption-text\">Make your &#8220;Sale&#8221; offer highly visible<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-36.png\" alt=\"teabox facebook ad example\" width=\"500\" height=\"518\" \/><figcaption class=\"wp-caption-text\">Good example of how to do a carousel ad for discount offers<\/figcaption><\/figure>\n<h2>15. Compilation of products + centered logo<\/h2>\n<p>Got a lot of products? Why not show them all in a single Facebook ad. You can also apply the same layout to your <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-design-and-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram ad design<\/a>\u00a0where having catchy and colourful ads is the key to increased sales.<\/p>\n<p>Read more: <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-specs-and-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Ad Specs and Size in 2018 \u2013 The Complete Guide<\/a><\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-37.png\" alt=\"facebook ad template for ecommerce\" width=\"500\" height=\"496\" \/><figcaption class=\"wp-caption-text\">This template works well if you have many small products<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-38.png\" alt=\"boxed ad example\" width=\"500\" height=\"515\" \/><figcaption class=\"wp-caption-text\">Colourful ads usually catch more attention than regular stock photo ads<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-39.png\" alt=\"beauty facebook ad template\" width=\"500\" height=\"529\" \/><figcaption class=\"wp-caption-text\">Always have your logo in the ad image to increase brand awareness<\/figcaption><\/figure>\n<h2>16. Multiple products + colourful background<\/h2>\n<p>This layout is a good option when you&#8217;ve tested a lot of other ad templates already and want to introduce some new designs to your campaigns.<\/p>\n<p><strong>Tip:<\/strong> Don&#8217;t just repeat a single product, but find ways to show it from different angles, different colours, etc.<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-40.png\" alt=\"facebook ad template idea\" width=\"500\" height=\"560\" \/><figcaption class=\"wp-caption-text\">This format is especially popular with publishers<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-41.png\" alt=\"facebook ad idea\" width=\"500\" height=\"507\" \/><figcaption class=\"wp-caption-text\">You can A\/B test using 1 vs. multiple products in the ad image<\/figcaption><\/figure>\n<h2>17. Carousel ad with multiple products<\/h2>\n<p>There are many ways to create a Facebook carousel ad that features multiple products:<\/p>\n<ul>\n<li>You can showcase simple product photos<\/li>\n<li>You can have an image or text as the first slide of the carousel ad<\/li>\n<li>You can have some copy on each slide throughout your ad<\/li>\n<\/ul>\n<p>Or&#8230; You can test them all and see what works best.<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-42.png\" alt=\"Facebook ad format for retailers\" width=\"500\" height=\"511\" \/><figcaption class=\"wp-caption-text\">This is a great Facebook ad format for retailers<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-43.png\" alt=\"facebook carousel ad template\" width=\"500\" height=\"735\" \/><figcaption class=\"wp-caption-text\">Add a SALE sign to each carousel slide<\/figcaption><\/figure>\n<figure style=\"width: 498px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-44.png\" alt=\"facebook carousel ad idea\" width=\"498\" height=\"512\" \/><figcaption class=\"wp-caption-text\">Use the carousel ads to tell a story<\/figcaption><\/figure>\n<h2>18. Simple image + overlay + logo<\/h2>\n<p>Applying a colour overlay on top of your Facebook ad image is an easy way to make it more colourful and aligned with your branded colours. I personally like to use Sketch for designing ad images, but you can also do it on Photoshop or Illustrator.<\/p>\n<figure style=\"width: 499px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-45.png\" alt=\"creatica facebook ad example\" width=\"499\" height=\"514\" \/><figcaption class=\"wp-caption-text\">Apply colourful overlays on top of stock photos for a more customized effect<\/figcaption><\/figure>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/06\/null-46.png\" alt=\"facebook ad example\" width=\"500\" height=\"498\" \/><figcaption class=\"wp-caption-text\">Apply shadow to the text for higher contrast with background<\/figcaption><\/figure>\n<p>That&#8217;s it guys. Have a go-to Facebook template that wasn&#8217;t mentioned in this article? Point it out in the comments.<\/p>\n<p>Want even more inspiration? Check out this eBook with 200 Facebook ad examples.\u00a0<span class=\"s1\">\ud83d\udc47<\/span><\/p>\n<p><a href=\"https:\/\/holini.com\/#karola\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4571\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/09\/recommendation.png\" alt=\"\" width=\"1400\" height=\"699\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/09\/recommendation.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/09\/recommendation-768x383.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>  <\/p>","protected":false},"excerpt":{"rendered":"<p>What would happen if all advertisers created their ads following the same Facebook ad templates? Open up your newsfeed, scroll for a few minutes, and you&#8217;ll see that they are. Should you also fall for the promise of quick wins while risking with ads that are borderline clich\u00e9? No way? Well&#8230; Following popular Facebook ad [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[36,42,4],"tags":[39,29,41,30,37,46,32,38],"class_list":["post-3259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-guide","category-in-depth","tag-advertising-hacks","tag-facebook","tag-facebook-ad-design","tag-facebook-ads","tag-facebook-advertising","tag-instagram-advertising","tag-social-media-advertising","tag-social-media-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>18 All-rounder Facebook Ad Templates With 45 Examples From Top Brands - Marketing Fix blog<\/title>\n<meta name=\"description\" content=\"Looking for Facebook ad templates to create better ads? 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