{"id":343,"date":"2017-02-25T09:46:49","date_gmt":"2017-02-25T09:46:49","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=343"},"modified":"2017-07-17T18:06:41","modified_gmt":"2017-07-17T18:06:41","slug":"using-emojis-marketing","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/using-emojis-marketing\/","title":{"rendered":"3 Must-Know Tactics for Marketing With Emojis"},"content":{"rendered":"

Emojis\u2026 Marketers just can\u2019t help but include them in social media posts, blog posts, and customer service messages.<\/strong><\/p>\n

Or do they?<\/strong><\/p>\n

Emojis have received their admittance to the modern marketing arsenal long since. But as you scroll around on Facebook and Twitter, only a few brands are rocking \u2018em.<\/p>\n

This could mean two things. A: emojis don\u2019t work or B: nobody really knows how to use them. There\u2019s also C: people are too lazy to copy-paste a few emojis to their messages.<\/p>\n

So, what\u2019s in it for you?<\/strong><\/p>\n

It means that you haven\u2019t missed the boat just yet. You can still build up an emoji-strategy and be among the first to apply it.<\/p>\n

We\u2019ve done a fair share of emoji-testing at Scoro, and I\u2019ve also applied the same techniques when promoting this blog.<\/p>\n

This article will introduce three applications to emojis that work like a charm.<\/p>\n

\u2795 \u00a0Scroll to the end of the article to see the list of my Top 20 fave emojis.<\/p>\n

1. Use emojis in Facebook ads<\/h2>\n

We ran a test at Scoro to see whether using emojis in ad headlines helps to get better results. It does.<\/p>\n

\"Scoro
Which do you think won?<\/figcaption><\/figure>\n

The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji.<\/strong><\/p>\n

(Full disclosure: We didn\u2019t have 10 000+ impressions and a sufficient amount of click-throughs to say this test was 100% statistically significant. So look at it as a fun test to replicate.)<\/em><\/p>\n

In fact, emojis can be added into every part of your Facebook ad copy:<\/p>\n