{"id":4479,"date":"2020-01-15T11:23:00","date_gmt":"2020-01-15T11:23:00","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=4479"},"modified":"2021-01-15T09:36:12","modified_gmt":"2021-01-15T09:36:12","slug":"marketing-books","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/marketing-books\/","title":{"rendered":"80+ BEST Marketing Books \u2013 2021 [Updated]"},"content":{"rendered":"

The best marketing books teach you about human psychology, make you a better brand strategist, and train your brain to come up with <\/strong>creative ideas.<\/strong><\/p>\n

When searching for the list of best books on marketing to read, I came across many articles, but none of them showcased the latest books combined with my favourite classics.<\/strong><\/p>\n

So I decided to create my own, the most recommended part of this article being the cult marketing books list that I honestly think every marketer should read.<\/p>\n

This article mentions more than 80 digital marketing and branding books from the 1960s through to 2019, each having something special to teach you \u2013 from creating advertising strategies to building the products that get people hooked.<\/p>\n

Here\u2019s a quick list of the 10 books I highly recommend, with a link to their Amazon pages, in case you prefer to quickly browse through.<\/p>\n

My favourite 10 marketing books of all time:<\/b><\/p>\n

    \n
  1. Thinking, Fast and Slow<\/a>, by Daniel Kahneman<\/li>\n
  2. Influence: The Psychology of Persuasion<\/a> by Robert Cialdini<\/li>\n
  3. Ogilvy on Advertising<\/a> by David Ogilvy<\/li>\n
  4. Originals: How Non-Conformists Move the World<\/a> by Adam Grant<\/li>\n
  5. Start with Why<\/a> by Simon Sinek<\/li>\n
  6. The New Rules of Marketing and PR<\/a> by David Scott<\/li>\n
  7. Everybody Writes<\/a> by Ann Handley<\/li>\n
  8. Contagious: Why Things Catch On<\/a> by Jonah Berger<\/li>\n
  9. Growth Hacker Marketing<\/a> by Ryan Holiday<\/li>\n
  10. The Advertising Concept Book<\/a> by Pete Barry<\/li>\n<\/ol>\n

    And now, an in-depth list of all the best marketing books<\/a> covering everything from digital to branding to growth hacking.<\/p>\n

    The best marketing books published in 2019\/2020<\/h2>\n

    1. InstaBrain: The New Rules for Marketing to Generation Z<\/a> by Sarah Weise<\/h2>\n

    \"\"<\/a><\/p>\n

    This book is definitely going to my reading list as a promising way to learn the latest Instagram advertising hacks.<\/p>\n

    Learn what gets people hooked on Instagram, how the audiences make their purchasing decisions, and how to tailor your marketing strategy to attract young audiences.<\/p>\n

    Learn more about Instagram ads by checking out this list of the best Instagram ads<\/a> from leading brands.<\/p>\n

    The key thing you will learn: <\/b>How to succeed in Instagram marketing and create content that the millennial audiences want to engage with.<\/p>\n

    2. Digital Marketing Strategy: An Integrated Approach to Online Marketing<\/i><\/a> <\/i>by Simon Kingsnorth<\/h2>\n

    \"\"<\/i><\/a><\/p>\n

    This second edition of the bestselling digital marketing guide, published in 2019, provides a step-by-step framework for planning, using, and measuring of all popular digital platforms and marketing tactics.<\/p>\n

    Ranging from social media marketing, SEO, content creation and UX to customer loyalty, automation and personalized advertising, this book features cutting-edge best practices on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, and even covers the new data protection and privacy strategies.<\/p>\n

    The key thing you will learn: <\/b>A quick overview of various digital marketing channels.<\/p>\n

    3. Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career<\/a> by Gil Gildner<\/h2>\n

    \"\"<\/a><\/p>\n

    Want to get started as a digital marketer but have no idea where to start? This book is a good road guide for both fresh university graduates as well as traditional marketers.<\/p>\n

    The book touches upon topics from online advertising campaigns to building websites, understanding SEO strategy, and succeeding with email marketing.<\/p>\n

    A good overall guide that points you towards a wide range of digital marketing topics to dig deeper.<\/p>\n

    The key thing you will learn: <\/b>A quick overview of various digital marketing channels.<\/p>\n

    4. Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24\/7\/365<\/a> by David Cancel<\/h2>\n

    \"\"<\/a><\/p>\n

    Here\u2019s the full title of this book: Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24\/7\/365 (and How You Can Too). Qiute self-explanatory, right?<\/p>\n

    Modern messaging apps like Facebook Messenger and WhatsApp have transformed the way we interact with each other. Everyone is used to the instant messaging and getting an answer fast. Conversational chatbot marketing is focused on real-time, one-on-one conversations with customers.<\/p>\n

    The key thing you will learn: <\/b>How the chatbot marketing works and how to use technology to automatically convert more leads to clients.<\/p>\n

    5. Email Marketing Demystified<\/a> by Matthew Paulson<\/h2>\n

    \"\"<\/a><\/p>\n

    Full name of the book: : Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales<\/p>\n

    Email marketing can be an amazingly effective (and free!) marketing channel. In this marketing book, the author Matthew Paulson presents an impressive list of little-known email marketing tactics \u2013 to build big mailing lists, write copy that converts, and to turn the readers into customers.<\/p>\n

    The book will teach you how to:<\/p>\n