{"id":578,"date":"2017-04-12T09:27:57","date_gmt":"2017-04-12T09:27:57","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=578"},"modified":"2021-11-19T16:22:42","modified_gmt":"2021-11-19T16:22:42","slug":"growing-organic-blog-traffic","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/growing-organic-blog-traffic\/","title":{"rendered":"From 1.6k to 31k Monthly Blog Visitors in 20 Months \u2013 How We Did It"},"content":{"rendered":"<p><strong>You\u2019ve likely seen these kinds of \u201ctraffic growth\u201d articles before. However, this one\u2019s going to be different. Here\u2019s why:<\/strong><\/p>\n<ul>\n<li><strong>It\u2019s about <em>real<\/em> growth, not \u201ca 400% growth without any mention of the initial traffic numbers\u201d<\/strong> (growing 400% from 100 website visitors to 500 visitors is no big deal. Growing from 1.6k to 30k+ is a real deal).<\/li>\n<li><strong>All the tactics mentioned here <em>really<\/em> work.<\/strong> They\u2019ve been tried and tested, not copied from other blogs.<\/li>\n<li><strong>It\u2019s also an honest account of what <em>didn\u2019t<\/em> work.<\/strong> It\u2019s not just shiny victories that paved our way to 30k+ monthly blog visits.<\/li>\n<\/ul>\n<p>In September 2015, <a href=\"http:\/\/www.scoro.com\/blog\/\" target=\"_blank\" rel=\"noopener\">our startup&#8217;s blog<\/a> had the total of 1,615 organic visits from Google. By March 2017, this number had grown to 31,375 visits.<\/p>\n<p>A quick calculation shows that in the past 12 months, our organic blog traffic increased by 1,843%. This has also translated into a significant growth in the number of leads and sales.<\/p>\n<figure id=\"attachment_594\" aria-describedby=\"caption-attachment-594\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-594\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/blog-organic-traffic.png\" alt=\"blog organic traffic growth\" width=\"750\" height=\"131\"><figcaption id=\"caption-attachment-594\" class=\"wp-caption-text\">Our blog&#8217;s 20-month growth curve<\/figcaption><\/figure>\n<p>However, the fastest growth has happened in the past 11 months while we grew our traffic from 6k\/month to 31k\/month.<\/p>\n<figure id=\"attachment_595\" aria-describedby=\"caption-attachment-595\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-595\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/organic-traffic-chart.png\" alt=\"organic traffic growth chart\" width=\"750\" height=\"421\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/organic-traffic-chart.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/organic-traffic-chart-300x168.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/organic-traffic-chart-768x431.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/organic-traffic-chart-1024x574.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-595\" class=\"wp-caption-text\">A chart from Moz\u2019s organic traffic report<\/figcaption><\/figure>\n<p>To be honest, this good-looking growth curve did not always result from a solid SEO strategy. Rather, it was a series of a-ha moments and sudden revelations that guided the process.<\/p>\n<p><strong>We got an abrupt idea, applied it to our website, and kept our fingers crossed to see whether our (often crazy) ideas work. Sometimes, they did.<\/strong><\/p>\n<p>And that\u2019s how we grew from 1,6k organic blog visits to 30k+ visits.<\/p>\n<p>You know how some people say there are no golden nuggets and it\u2019s only the long-term strategy that leads to goals\u2026 That\u2019s not entirely true \u2013 the best results appear when a strong long-term plan gets mixed with bold ideas.<\/p>\n<p>This article\u2019s about the hacks and growth tactics we used to build our website traffic. The best part is that they can be easily applied to your marketing strategy as well.<\/p>\n<p><strong>IMPORTANT NOTE:<\/strong> I\u2019d also like to give credit to our brilliant colleague <a href=\"https:\/\/twitter.com\/Merilyy\" target=\"_blank\" rel=\"noopener\">Merily<\/a> who\u2019s been rocking our SEO, content, and CRO.<\/p>\n<p>Here&#8217;s another article you might like:&nbsp;<a href=\"https:\/\/karolakarlson.com\/ro\/guest-blogging\/\" target=\"_blank\" rel=\"noopener\">After Guest Blogging 50+ Articles to Top Blogs, Here\u2019s What I\u2019ve Learned<\/a><\/p>\n<h2>How we got started:<\/h2>\n<p>When I joined Scoro, I was eager to get started with content marketing right away.<\/p>\n<p>Up to this point, the SaaS startup had been buying generic 800-word articles from an agency. Nobody wanted to read them, and it showed in the blog\u2019s readership numbers.<\/p>\n<h4>Key takeaway #1: <strong>Don\u2019t outsource your content marketing to an agency as they can\u2019t see your SEO results nor do they plan for your long-term growth. (At least the agencies I\u2019ve seen in action)<\/strong><\/h4>\n<p>What you should do instead, is to establish a solid content strategy and a growth plan with two main goals:<\/p>\n<ul>\n<li>Building brand awareness and acquiring fans<\/li>\n<li>Publishing content that will bring you traffic in the long run<\/li>\n<\/ul>\n<p>Rather than publishing three short articles per week, we aimed to publish one really good article once a week. This tactic\u2019s also been explained by Rand Fishkin in his <a href=\"https:\/\/moz.com\/blog\/how-to-create-10x-content-whiteboard-friday\" target=\"_blank\" rel=\"noopener\">Whiteboard Friday episode<\/a> on 10x content.<\/p>\n<h4>Key takeaway #2: Don\u2019t publish for the sake of publishing \u2013 focus on quality, not quantity. (I bet you\u2019re tired of hearing this, but it\u2019s 100% true)<\/h4>\n<p>Our initial content marketing strategy was simple. It included a topic, headline, keywords, and a publishing date. We\u2019re using a similar approach to this day.<\/p>\n<h2>Building a growth-focused content marketing strategy<\/h2>\n<p>At the beginning, our content marketing strategy was like a vacant parking lot \u2013 there were so many potential keywords and opportunities waiting to be employed.<\/p>\n<p>Not to waste a single opportunity, every article we published had to show a huge organic traffic potential.<\/p>\n<p>According to research by Ahrefs, the average Top10 ranking page is 2+ years old. It takes nearly three years to land the #1 spot.<\/p>\n<figure id=\"attachment_580\" aria-describedby=\"caption-attachment-580\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-580\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/age-of-page-days-copy.jpg\" alt=\"\" width=\"750\" height=\"502\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/age-of-page-days-copy.jpg 900w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/age-of-page-days-copy-300x201.jpg 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/age-of-page-days-copy-768x515.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/age-of-page-days-copy-360x240.jpg 360w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-580\" class=\"wp-caption-text\">It takes 900 days to rank on #1 place \u2013 <a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank\/\">Image source<\/a><\/figcaption><\/figure>\n<p>The fact that it may take 2+ years to have your blog articles rank on Google means that you need to focus on the long-term strategy and build \u201ccontent bundles\u201d with articles complementing each other.<\/p>\n<h4>#Key takeaway 3: Plan and create content with long-term gains in mind. It may take up to two years for an article to start ranking in the TOP10 on SERPs.<\/h4>\n<p>Actually, I can assure you that some articles only take a month or two to start ranking high on SERPs. But it doesn\u2019t change the fact that the focus should be placed on the long-term growth.<\/p>\n<p>Instead of brainstorming fun headlines, we defined the five main topics to center our content around. I like to call those overarching topics the \u201ccontent bundles\u201d.<\/p>\n<h2>Creating content bundles as an SEO strategy<\/h2>\n<p>When analyzing our past three months\u2019 website traffic, we noticed that 75% of the organic traffic resulted from two types of articles \u2013 software lists and KPI-related content.<\/p>\n<p><strong>I\u2019ve never been a big believer in the <a href=\"https:\/\/www.entrepreneur.com\/article\/229813\" target=\"_blank\" rel=\"noopener\">80\/20 rule<\/a>, but it sure seems to apply to our blog strategy. Most of our organic traffic comes from two content bundles that we\u2019ve been expanding since 2015.<\/strong><\/p>\n<p>Just to be clear, here\u2019s how I like to define content bundles:<\/p>\n<ul>\n<li>A series of articles around one key topic<\/li>\n<li>Each article focuses on a different (yet related) keyword<\/li>\n<\/ul>\n<p>By interlinking the articles inside a content bundle, you\u2019re able to create a keyword bubble. And for what I\u2019ve seen, Google loves these kinds of bubbles around a specific topic. After some time, Google will begin to perceive your blog as an expert resource in the given field, assigning your articles a higher rank in SERPs.<\/p>\n<h4>Key takeaway #4: Create content bundles \u2013 a series of articles centered around one key topic.<\/h4>\n<p>For example, we\u2019ve been working on the content bundle focusing on the keyword \u201cKPI dashboard\u201d for over 15 months. It\u2019s a sweet keyword \u2013 the exact match has over 1k monthly searches in the US alone.<\/p>\n<figure id=\"attachment_588\" aria-describedby=\"caption-attachment-588\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-588\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard.png\" alt=\"moz keyword rankings\" width=\"750\" height=\"209\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard-300x84.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard-768x214.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard-1024x285.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-588\" class=\"wp-caption-text\">We use Moz for SEO tracking<\/figcaption><\/figure>\n<p>The other pages ranking for this keyword have a considerably higher domain authority. However, we\u2019re now ranking as the #4 result in SERPs in the US.<\/p>\n<figure id=\"attachment_589\" aria-describedby=\"caption-attachment-589\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-589\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard-in-serps.png\" alt=\"kpi dashboard in serps\" width=\"750\" height=\"414\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard-in-serps.png 2094w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard-in-serps-300x166.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard-in-serps-768x424.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-dashboard-in-serps-1024x565.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-589\" class=\"wp-caption-text\">Ranking as the TOP4 result<\/figcaption><\/figure>\n<p>Slowly but surely developing the content bundles has certainly been one of our highest-ROI tactics. The best part is that it\u2019s easily applicable even to sites with a low domain authority \u2013 to blogs just starting out.<\/p>\n<p>https:\/\/www.mindtitan.com\/?utm_source=aggregate&#038;utm_medium=paid-ads<\/p>\n<figure id=\"attachment_941\" aria-describedby=\"caption-attachment-941\" style=\"width: 645px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mindtitan.com\/?utm_source=aggregate&amp;utm_medium=paid-ads\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-941\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-1024x187.png\" alt=\"ai agency\" width=\"645\" height=\"118\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-1024x187.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-300x55.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-768x140.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots.png 1400w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a><figcaption id=\"caption-attachment-941\" class=\"wp-caption-text\">This is a sponsored post from a brand I believe in.<\/figcaption><\/figure>\n<h2>The secret SEO tactics that bring skyrocketing results<\/h2>\n<p>Alright, it\u2019s time for the best part of the article \u2013 the no-BS tactics that helped to grow our organic blog traffic at a fast pace.<\/p>\n<p>As you might have guessed, it all starts with keyword research and identifying the best opportunities.<\/p>\n<figure id=\"attachment_602\" aria-describedby=\"caption-attachment-602\" style=\"width: 356px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-602\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/giphy.gif\" alt=\"you win gif\" width=\"356\" height=\"200\"><figcaption id=\"caption-attachment-602\" class=\"wp-caption-text\">Here&#8217;s how it all ends \u2013 <a href=\"https:\/\/giphy.com\/gifs\/cartoonhangover-animated-artists-on-tumblr-illustration-ToMjGpyO2OVfPLpoxu8\">Image source<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>?SEO hack 1: Learn to do SEO research the right way<\/h3>\n<p>Instead of simply checking the Google Keyword Tool to see the monthly search volume of specific keywords, you can take your research to a higher level. I\u2019ve also written about this method in-depth <a href=\"https:\/\/karolakarlson.com\/ro\/how-to-do-better-keyword-research\/\">here<\/a>.<\/p>\n<h4>Step 1: Google your keywords<\/h4>\n<p>After you\u2019ve discovered some keywords with a great monthly search volume, head to Google and, well, google. (You can use a tool like <a href=\"https:\/\/isearchfrom.com\/\" target=\"_blank\" rel=\"noopener\">ISearchFrom<\/a> to see the results in specific countries)<\/p>\n<p>Let\u2019s say you want to create a list of Top SEO Blogs.<\/p>\n<p>A quick Google search will reveal a list of results:<\/p>\n<figure id=\"attachment_585\" aria-describedby=\"caption-attachment-585\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-585\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-results.png\" alt=\"Google your keywords\" width=\"750\" height=\"372\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-results.png 1740w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-results-300x149.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-results-768x381.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-results-1024x508.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-585\" class=\"wp-caption-text\">Always google your keywords<\/figcaption><\/figure>\n<p>While it\u2019s a good general overview of your competition, there\u2019s a simple way to learn a lot more.<\/p>\n<h4><strong>Key takeaway #5: Don\u2019t limit your SEO research to the Google Keyword Tool. Dig deeper.<\/strong><\/h4>\n<p>My personal favourite tool for competitive SEO research in the Moz SEO Toolbar.<\/p>\n<h4>Step 2: Use the Moz SEO Toolbar for advanced research<\/h4>\n<p>Use the Moz SEO Toolbar to get more insight about the articles in search results. Most of the features are free, simply add the extension to your web browser.<\/p>\n<p>The SEO Toolbar will show you the Domain Authority and Page Authority of each website on the search engine results page.<\/p>\n<figure id=\"attachment_592\" aria-describedby=\"caption-attachment-592\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-592\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-toolbar-results.png\" alt=\"moz toolbar results\" width=\"750\" height=\"370\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-toolbar-results.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-toolbar-results-300x148.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-toolbar-results-768x379.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-toolbar-results-1024x506.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-592\" class=\"wp-caption-text\">Moz toolbar, you&#8217;re a blessing<\/figcaption><\/figure>\n<p>What you want to do is to look for pages with a low domain authority that have managed to get listed among the high-DA pages. This means they\u2019ve published such good content that Google thinks it\u2019s necessary to refer to their site.<\/p>\n<p>For example, an article from a site with the DA of 29 could appear between other pages with a DA of 80+.<\/p>\n<figure id=\"attachment_590\" aria-describedby=\"caption-attachment-590\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-590\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/low-page-authority.png\" alt=\"low page authority pages\" width=\"750\" height=\"271\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/low-page-authority.png 1586w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/low-page-authority-300x109.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/low-page-authority-768x278.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/low-page-authority-1024x371.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-590\" class=\"wp-caption-text\">Compare the DA metrics<\/figcaption><\/figure>\n<p>The guys over at the low-DA site must have done something right. Analyze what differentiates their content from all other results.<\/p>\n<p>Often, you\u2019ll find that those low-DA pages have 10x more comprehensive content or have an exact keyword match. That\u2019s what you\u2019ll want to copy when creating content to rank for the same keyword.<\/p>\n<h4>Key takeaway #6: Find content marketing and SEO opportunities by discovering low domain authority sites that rank among pages with a high domain authority.<\/h4>\n<p>Once you&#8217;ve discovered that another low-DA site is able to rank in the TOP10 SERP results for a particular keyword, so can you.<\/p>\n<h3>?SEO hack 2: Spend more time interlinking<\/h3>\n<p>Remember when we talked about the content bundles in the first half of this article?<\/p>\n<p><strong>Adding links in&nbsp;between your blog articles helps to strengthen your keyword bubbles and make them visible to Google (and get your new articles ranking more quickly).<\/strong><\/p>\n<p>While most websites make an effort to add links to older articles inside the newer content, we took it one step further. After we had published a new article on a given topic, we went and edited older articles around the same subject, and added links to the new article.<\/p>\n<p>For example, when we published this article on KPI Reporting in February 2017\u2026<\/p>\n<figure id=\"attachment_587\" aria-describedby=\"caption-attachment-587\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-587\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-article.png\" alt=\"kpi article\" width=\"750\" height=\"435\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-article.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-article-300x174.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-article-768x445.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/kpi-article-1024x593.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-587\" class=\"wp-caption-text\">This article&#8217;s part of our KPI content bundle<\/figcaption><\/figure>\n<p>We went ahead and linked to it in a KPI-related article published one year before.<\/p>\n<figure id=\"attachment_586\" aria-describedby=\"caption-attachment-586\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-586\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/interlinking-seo-hack.png\" alt=\"interlinking seo hack\" width=\"760\" height=\"356\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/interlinking-seo-hack.png 1642w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/interlinking-seo-hack-300x141.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/interlinking-seo-hack-768x360.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/interlinking-seo-hack-1024x480.png 1024w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><figcaption id=\"caption-attachment-586\" class=\"wp-caption-text\">We either use in-text anchors or add a suggestion<\/figcaption><\/figure>\n<p>As a result, the new article picked up more quickly and appeared in the TOP20 SERPs two weeks after publishing.<\/p>\n<h4>Key takeaway #7: Interlink all the articles around a related topic to create keyword bubbles and improve your search rankings.<\/h4>\n<p>By interlinking our blog articles, we steadily built a network of links, supporting each individual keyword and helping our articles rank higher on Google SERPs.<\/p>\n<p>https:\/\/www.mindtitan.com\/?utm_source=aggregate&#038;utm_medium=paid-ads<\/p>\n<figure id=\"attachment_941\" aria-describedby=\"caption-attachment-941\" style=\"width: 645px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mindtitan.com\/?utm_source=aggregate&amp;utm_medium=paid-ads\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-941\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-1024x187.png\" alt=\"ai agency\" width=\"645\" height=\"118\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-1024x187.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-300x55.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-768x140.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots.png 1400w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a><figcaption id=\"caption-attachment-941\" class=\"wp-caption-text\">This is a sponsored post from a brand I believe in.<\/figcaption><\/figure>\n<h3>?SEO hack 3: A\/B test new headlines and meta descriptions<\/h3>\n<p>The two SEO tactics mentioned previously helped us to grow our blog\u2019s organic traffic by over 1,500%.<\/p>\n<p>However, it\u2019s this third trick that gets credit for the latest improvements in our SERP rankings. It\u2019s about rewriting and A\/B testing your article\u2019s headlines and meta descriptions.<\/p>\n<p>Hearing about this SEO hack was definitely one of the few a-ha moments on our journey to 30k+ monthly organic (blog) traffic.<\/p>\n<h3>Key takeaway #8: Rewrite and A\/B test your article\u2019s headlines and meta descriptions.<\/h3>\n<p>Here\u2019s how it works&#8230;<\/p>\n<h4>Step 1<\/h4>\n<p><strong>Select an article that\u2019s ranking in the TOP20 search results and is optimized for a high search volume keyword.<\/strong><\/p>\n<p>I like to use Moz\u2019s keyword ranking reports for that.<\/p>\n<figure id=\"attachment_591\" aria-describedby=\"caption-attachment-591\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-591\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-rankings-report.png\" alt=\"moz rankings report\" width=\"750\" height=\"174\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-rankings-report.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-rankings-report-300x70.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-rankings-report-768x178.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/moz-rankings-report-1024x238.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-591\" class=\"wp-caption-text\">Sry, can&#8217;t show you all our superstar keywords<\/figcaption><\/figure>\n<p>The keyword \u201cWhat is a kpi\u201d has a considerable search volume, and the current ranking #15 shows that it has a potential to move up the ranks.<\/p>\n<h4><strong>Step 2<\/strong><\/h4>\n<p><strong>Google the keyword to see what other articles rank next to yours.<\/strong><\/p>\n<p>In this phase, you\u2019re going to sherlock on your competition, looking for their article\u2019s headlines and meta descriptions.<\/p>\n<p>We like to approach this stage by asking: What would make our article differentiate from the crowd and make people click?<\/p>\n<figure id=\"attachment_583\" aria-describedby=\"caption-attachment-583\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-583\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-research.png\" alt=\"google SEO research\" width=\"750\" height=\"317\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-research.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-research-300x127.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-research-768x325.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-research-1024x433.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-583\" class=\"wp-caption-text\">How could we make our headline shine out?<\/figcaption><\/figure>\n<p>In this case, all the headlines seem pretty generic and boring. What if we could rewrite the headline to make it more noteworthy (and clickable)?<\/p>\n<h4>Key takeaway #9: Rewrite your headlines to increase the CTR on search result pages, and thereby raise your SERP rankings.<\/h4>\n<p>We usually rewrite both the primary and SEO headline \u2013 if we come up with a better solution, we also want to have it in our blog.<\/p>\n<p><strong>The key tactics we use to write powerful headlines:<\/strong><\/p>\n<ul>\n<li>Create a curiosity gap so that people will click on the headline.<\/li>\n<li>Include your main keyword in the headline to be highlighted in search results.<\/li>\n<li>Create comprehensive lists with odd numbers.<\/li>\n<li>Make your headlines actionable by using action verbs such as \u201cLearn\u201d, \u201cGet\u201d, etc.<\/li>\n<\/ul>\n<p>Google <a href=\"https:\/\/moz.com\/blog\/does-organic-ctr-impact-seo-rankings-new-data\" target=\"_blank\" rel=\"noopener\">evaluates search results<\/a> based on their click-through rates. It makes a lot of sense to put effort into increasing your top article\u2019s CTRs.<\/p>\n<p>Higher SERP click-through rates = higher rankings<\/p>\n<h4>Step 3<\/h4>\n<p><strong>Use the <a href=\"http:\/\/letmegooglethat.com\/?q=google+search+console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> to A\/B test and measure results<\/strong><\/p>\n<p>A marketing tactic is useless without proper measurement.<\/p>\n<p><strong>What if you rewrite your blog headlines, but instead of increasing, your CTR actually drops?<\/strong><\/p>\n<p>We\u2019ve seen both success and failure with this SEO hack. It\u2019s a good thing we measured the results and were able to restore some changed headlines and meta descriptions to their original state.<\/p>\n<p>By using the Google Search Console, you can easily track your keywords\u2019 and article\u2019s click-through rates on Google.<\/p>\n<p>To get a report that looks like this&#8230;<\/p>\n<figure id=\"attachment_593\" aria-describedby=\"caption-attachment-593\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-593\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/serp-ctrs.png\" alt=\"serp ctrs in google search console\" width=\"750\" height=\"192\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/serp-ctrs.png 1630w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/serp-ctrs-300x77.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/serp-ctrs-768x197.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/serp-ctrs-1024x263.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-593\" class=\"wp-caption-text\">You can compare SERP CTRs from multiple periods<\/figcaption><\/figure>\n<p><strong>Follow these steps:<\/strong><\/p>\n<ol>\n<li>Log in to Google Search Console<\/li>\n<li>Select \u201cSearch Traffic\u201d, the \u201cSearch Analytics\u201d<\/li>\n<li>Tick the box in front of CTR<\/li>\n<li>Change the columns from Queries to Pages<\/li>\n<li>Select the dates you\u2019d like to compare<\/li>\n<\/ol>\n<figure id=\"attachment_584\" aria-describedby=\"caption-attachment-584\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-584\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-console-results.png\" alt=\"google search console results\" width=\"750\" height=\"345\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-console-results.png 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-console-results-300x138.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-console-results-768x353.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/google-search-console-results-1024x471.png 1024w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-584\" class=\"wp-caption-text\">Change the chart&#8217;s settings accordingly<\/figcaption><\/figure>\n<p>Using these reports has been of tremendous help in optimizing and A\/B testing our article\u2019s meta descriptions and headlines.<\/p>\n<h4><strong>Key takeaway #10: Measure your marketing experiments\u2019 results to see what actually works.<\/strong><\/h4>\n<p>And now, it&#8217;s time for the sweetest part of the article \u2013 the fuckups.<\/p>\n<h2>You can\u2019t always win \u2013 our biggest failures<\/h2>\n<p>I promised to also share our failures. While some of them being embarrassing to think of, we can at least say: We tried.<\/p>\n<p>In retrospect, many of these failures make us feel like this\u2026<\/p>\n<figure id=\"attachment_582\" aria-describedby=\"caption-attachment-582\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-582\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/funny.gif\" alt=\"funny gif\" width=\"500\" height=\"246\"><figcaption id=\"caption-attachment-582\" class=\"wp-caption-text\">That&#8217;s us at a marketing meeting \u2013 <a href=\"https:\/\/giphy.com\/gifs\/celebs-comedy-jessica-alba-tJ9hWojpuYnRK\">Image source<\/a><\/figcaption><\/figure>\n<p>But there are also the mistakes that make us feel more like&#8230;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_581\" aria-describedby=\"caption-attachment-581\" style=\"width: 370px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-581\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/embarrassed.gif\" alt=\"\" width=\"370\" height=\"159\"><figcaption id=\"caption-attachment-581\" class=\"wp-caption-text\">How could I be <i>that <\/i>stupid? \u2013 <a href=\"http:\/\/mrwgifs.com\/hermione-granger-shake-my-head-gif\/\">Image source<\/a><\/figcaption><\/figure>\n<p>It\u2019s up to you to guess which failures make us feel in certain ways. (I&#8217;ve boldened my favourite ones)<\/p>\n<ul>\n<li>We tried Outbrain for content promotion, but it never delivered the anticipated results.<\/li>\n<li>We forgot to add UTM codes and REF codes behind our paid promotions\u2019 links.<\/li>\n<li>We sometimes created content that stole our landing pages\u2019 place on SERPs. We fixed this by adding CTAs inside blog articles.<\/li>\n<li><strong>We created a <a href=\"https:\/\/www.scoro.com\/blog\/christmas-infographic\/\" target=\"_blank\" rel=\"noopener\">Christmas infographic<\/a> on productivity that we published 20 days too late.<\/strong><\/li>\n<li>We tried some crazy headline and meta description changes that significantly decreased the CTRs to our articles. Luckily, the rankings recovered in a few weeks.<\/li>\n<li><strong>Once, I mistakenly thought Outbrain\u2019s budget signifies the total campaign budget.<\/strong> It was the daily budget. You might have guessed why I don\u2019t like Outbrain&#8230;<\/li>\n<li>We waited for too long to update our blog layout and redesign the article page.<\/li>\n<li>We didn\u2019t do enough outreach and collaborate with other industry blogs.<\/li>\n<li>For the first 8 months, we focused on vanity metrics such as social shares, instead of website traffic and lead conversions.<\/li>\n<li><strong>We spent 30+ hours on an eBook campaign that returned only 4 leads.<\/strong><\/li>\n<\/ul>\n<h4>For us, guest blogging didn\u2019t work. At all.<\/h4>\n<p>While everyone\u2019s praising guest blogging as a brilliant SEO tactic, I\u2019m going to play the devil&#8217;s advocate&nbsp;here.<\/p>\n<p><strong>We did lots of guest posting on other sites, like <a href=\"https:\/\/adespresso.com\/academy\/blog\/test-100-facebook-ads-one-month-what-we-learned\/\" target=\"_blank\" rel=\"noopener\">here<\/a>, <a href=\"http:\/\/contentmarketinginstitute.com\/2017\/03\/promote-blog-content-facebook\/\" target=\"_blank\" rel=\"noopener\">here<\/a>, and <a href=\"https:\/\/klientboost.com\/ppc\/facebook-ad-tips\/\" target=\"_blank\" rel=\"noopener\">here<\/a>. However, considering the time and resources spent, this is not a high-ROI way to grow your blog traffic.<\/strong><\/p>\n<p>I would recommend that you do PR, but forget about guest posting \u2013 focus on publishing excellent content in your own blog instead.<\/p>\n<h2>Over to you<\/h2>\n<p>As you can see, nothing too serious went wrong. We were able to happily test away all our new ideas.<\/p>\n<p>If you intend to grow your organic blog traffic, know that there is no instant way to win (Ahrefs\u2019 case study perfectly illustrates it). Use what you\u2019ve learned in this article to accelerate your journey to tens of thousands monthly blog visitors.<\/p>\n<p>I hope this helps and would love to hear the hacks that have helps you to grow your website traffic. Let\u2019s have a discussion in the comments.&nbsp;&nbsp;???<\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve likely seen these kinds of \u201ctraffic growth\u201d articles before. However, this one\u2019s going to be different. <\/p>","protected":false},"author":2,"featured_media":5867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[112,26,35,11,4,8],"tags":[],"class_list":["post-578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-home","category-content","category-golden","category-growth","category-in-depth","category-seo"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From 1.6k to 31k Monthly Blog Visitors in 20 Months \u2013 How We Did It - Marketing Fix blog<\/title>\n<meta name=\"description\" content=\"Want to grow your blog&#039;s organic traffic and SEO results? 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