{"id":5898,"date":"2025-02-12T18:04:00","date_gmt":"2025-02-12T18:04:00","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=5898"},"modified":"2025-05-06T12:59:02","modified_gmt":"2025-05-06T12:59:02","slug":"best-facebook-ad-examples","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/best-facebook-ad-examples\/","title":{"rendered":"215+ Best Facebook Ad Examples (NEW 2025 Update)"},"content":{"rendered":"<p><strong>How to find good Facebook ad examples, both video and static ads?<\/strong><\/p>\n\n\n\n<p><strong>The best tool for seeing other brands&#8217; Meta ad creatives is the <a href=\"https:\/\/www.facebook.com\/ads\/library\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Meta Ad Library<\/a>.<\/strong><\/p>\n\n\n\n<p>If you&#8217;re looking for a <strong>curated list of high-conversion ad examples<\/strong> from top brands, check out all the articles below.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>215+ Best Facebook Ad Examples (2025 Update) \u2013 this guide<\/li>\n\n\n\n<li><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-video-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>35 Best Facebook Video Ad Examples<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>80+ TOP Instagram Ad Examples<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/karolakarlson.com\/ro\/instagram-story-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>40 Instagram Story Ad Examples<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/karolakarlson.com\/ro\/linkedin-ad-examples\/\"><strong>100+ LinkedIn Ad Example<\/strong><\/a><a href=\"https:\/\/karolakarlson.com\/ro\/linkedin-ad-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>s<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>When working on B2B and B2C brands&#8217; <strong><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad<\/a> <\/strong>campaigns, I always check what their competitors are doing. For more than 8 years, I&#8217;ve taken screenshots whenever I see an inspiring example.<\/p>\n\n\n\n<p>In this list of 215+ ads, you&#8217;ll find my favourite brands&#8217; advertisements, along with an inside scoop on the latest trends and best practices of Facebook ads. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2025-new-ad-examples\">Facebook ad best practices<\/h2>\n\n\n\n<p>What makes a great ad creative? <\/p>\n\n\n\n<p><strong>Based on 10+ years of experience here are my TOP 10 suggestions for successful Facebook ad copywriting and design:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Communicate a strong value proposition<\/li>\n\n\n\n<li>Use high-quality images and videos<\/li>\n\n\n\n<li>Test bright colours and high contrast<\/li>\n\n\n\n<li>Add a clear call-to-action in the ad visual<\/li>\n\n\n\n<li>Get started with single-image static ads<\/li>\n\n\n\n<li>Add other formats like Carousel and video ads<\/li>\n\n\n\n<li>Write value-driven ad copy and headlines<\/li>\n\n\n\n<li>Follow correct <a href=\"https:\/\/karolakarlson.com\/ro\/tag\/facebook-ad-size\/\">Facebook ad size<\/a><\/li>\n\n\n\n<li>Include special offers and promotions<\/li>\n\n\n\n<li>Show proof like testimonials and ratings<\/li>\n<\/ol>\n\n\n\n<p>Keep reading to learn more Meta ad best practices, followed by specific ad examples. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2025-facebook-ad-examples\">2025 Facebook ad examples<\/h2>\n\n\n\n<p>Ads that worked in 2020 may not deliver high ROI (return on investment) in 2025. To improve your results, you must be constantly experimenting with new ideas, perhaps even use AI for ad generation.<\/p>\n\n\n\n<p><strong>See inspiring Facebook ad creatives from brands across 10 industries:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>B2C (business to consumer) beauty products<\/li>\n\n\n\n<li>B2C food &amp; grocery products<\/li>\n\n\n\n<li>Consumer apps &amp; subscriptions<\/li>\n\n\n\n<li>B2C technology products<\/li>\n\n\n\n<li>B2C household products<\/li>\n\n\n\n<li>DTC (direct to consumer) consumer products<\/li>\n\n\n\n<li>B2B (business to business) software brands<\/li>\n\n\n\n<li>B2B service providers<\/li>\n\n\n\n<li>B2B enterprise-level products<\/li>\n\n\n\n<li>Magazines and newsletters<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Boots<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1703\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/boots-meta-ad-example.jpg\" alt=\"boots meta ad example\" class=\"wp-image-6997\" style=\"object-fit:contain;width:313px;height:447px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/boots-meta-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/boots-meta-ad-example-768x1084.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/boots-meta-ad-example-1088x1536.jpg 1088w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/boots-meta-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Best practices in this ad: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create special ads for holidays and occasions like Mother&#8217;s Day<\/li>\n\n\n\n<li>Include your logo in the ad creative<\/li>\n\n\n\n<li>Use bright contrast and colours<\/li>\n\n\n\n<li>Showcase multiple products in a carousel ad <\/li>\n\n\n\n<li>Use the &#8220;Shop Now&#8221; call to action to drive sales<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">KFC<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1749\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/kfc-facebook-ad-example.jpg\" alt=\"kfc facebook ad example\" class=\"wp-image-7014\" style=\"object-fit:contain;width:313px;height:447px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/kfc-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/kfc-facebook-ad-example-768x1114.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/kfc-facebook-ad-example-1059x1536.jpg 1059w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/kfc-facebook-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<p><strong>Best practices in this ad: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote special offers with limited time to create a sense of urgency<\/li>\n\n\n\n<li>Use super high-quality photography, enhanced with image editing tools<\/li>\n\n\n\n<li>Mention the product price in the ad if it&#8217;s impressively cheap<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-revolut\">Revolut<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"894\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/revolut-facebook-ad-example.png\" alt=\"revolut facebook ad example\" class=\"wp-image-6068\" style=\"width:313px;height:447px\"\/><\/figure>\n\n\n\n<p><strong>What&#8217;s great about this ad:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote an unique offer, in this case a customised bank card<\/li>\n\n\n\n<li>Edit static ads into videos: slight movement helps to capture attention<\/li>\n\n\n\n<li>Include App Store icons throughout the ad, indicating you&#8217;re promoting a mobile app<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Sensodyne<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2047\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toothpaste-facebook-ad-example.jpg\" alt=\"toothpaste facebook ad example\" class=\"wp-image-7023\" style=\"object-fit:contain;width:320px;height:447px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toothpaste-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toothpaste-facebook-ad-example-768x1304.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toothpaste-facebook-ad-example-905x1536.jpg 905w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toothpaste-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<p><strong>What&#8217;s great about this ad:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include social proof, e.g. &#8220;No.1 dentist recommended brand&#8221;<\/li>\n\n\n\n<li>Make your product stand out in the visual for higher brand recognition<\/li>\n\n\n\n<li>Keep it simple and light: Meta ads with white background tend to perform better<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Uber Eats<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2063\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/uber-eats-meta-ad-example.jpg\" alt=\"uber eats meta ad example\" class=\"wp-image-7025\" style=\"width:320px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/uber-eats-meta-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/uber-eats-meta-ad-example-768x1314.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/uber-eats-meta-ad-example-898x1536.jpg 898w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/uber-eats-meta-ad-example-1197x2048.jpg 1197w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/uber-eats-meta-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Twix<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1954\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/twix-facebook-ad-example.jpg\" alt=\"twix facebook ad example\" class=\"wp-image-7024\" style=\"width:320px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/twix-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/twix-facebook-ad-example-768x1244.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/twix-facebook-ad-example-948x1536.jpg 948w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/twix-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">H&amp;M<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1771\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/hm-meta-ad-example.jpg\" alt=\"H&amp;M Meta ad example\" class=\"wp-image-7010\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/hm-meta-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/hm-meta-ad-example-768x1128.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/hm-meta-ad-example-1046x1536.jpg 1046w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/hm-meta-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Pantene<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2069\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/shampoo-facebook-ad-example.jpg\" alt=\"shampoo facebook ad example\" class=\"wp-image-7019\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/shampoo-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/shampoo-facebook-ad-example-768x1318.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/shampoo-facebook-ad-example-895x1536.jpg 895w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/shampoo-facebook-ad-example-1194x2048.jpg 1194w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/shampoo-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Lidl<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1825\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/groceries-facebook-ad-example.jpg\" alt=\"groceries facebook ad example\" class=\"wp-image-7008\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/groceries-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/groceries-facebook-ad-example-768x1162.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/groceries-facebook-ad-example-1015x1536.jpg 1015w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/groceries-facebook-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Fairy<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2075\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/fairy-facebook-ad-example.jpg\" alt=\"fairy facebook ad example\" class=\"wp-image-7005\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/fairy-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/fairy-facebook-ad-example-768x1321.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/fairy-facebook-ad-example-893x1536.jpg 893w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/fairy-facebook-ad-example-1190x2048.jpg 1190w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/fairy-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"garnier\">Garnier<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2072\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/garnier-facebook-ad-example.jpg\" alt=\"garnier facebook ad example\" class=\"wp-image-7007\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/garnier-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/garnier-facebook-ad-example-768x1319.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/garnier-facebook-ad-example-894x1536.jpg 894w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/garnier-facebook-ad-example-1192x2048.jpg 1192w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/garnier-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Doritos<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1625\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/doritos-facebook-ad-example.jpg\" alt=\"doritos facebook ad example\" class=\"wp-image-7004\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/doritos-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/doritos-facebook-ad-example-768x1035.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/doritos-facebook-ad-example-1140x1536.jpg 1140w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/doritos-facebook-ad-example-9x12.jpg 9w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">McDonald&#8217;s<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2069\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mcdonalds-facebook-ad-example.jpg\" alt=\"McDonalds facebook ad example\" class=\"wp-image-7015\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mcdonalds-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mcdonalds-facebook-ad-example-768x1318.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mcdonalds-facebook-ad-example-895x1536.jpg 895w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mcdonalds-facebook-ad-example-1194x2048.jpg 1194w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mcdonalds-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"access-free-linkedin-ad-examples-gallery-2025\">Access free LinkedIn ad examples gallery, 2025<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-revolut\">Charlotte Tilbury<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2075\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cosmetics-facebook-ad-example.jpg\" alt=\"cosmetics facebook ad example\" class=\"wp-image-7003\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cosmetics-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cosmetics-facebook-ad-example-768x1321.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cosmetics-facebook-ad-example-893x1536.jpg 893w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cosmetics-facebook-ad-example-1190x2048.jpg 1190w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cosmetics-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Clarins<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1671\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/clarins-facebook-ad-example.jpg\" alt=\"clarins facebook ad example\" class=\"wp-image-7000\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/clarins-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/clarins-facebook-ad-example-768x1064.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/clarins-facebook-ad-example-1109x1536.jpg 1109w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/clarins-facebook-ad-example-9x12.jpg 9w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Mercedes Benz<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2303\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/car-facebook-ad-example.jpg\" alt=\"car facebook ad example\" class=\"wp-image-6998\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/car-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/car-facebook-ad-example-768x1467.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/car-facebook-ad-example-804x1536.jpg 804w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/car-facebook-ad-example-1072x2048.jpg 1072w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/car-facebook-ad-example-6x12.jpg 6w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Maltesers<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1999\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/chocolate-facebook-ad-example.jpg\" alt=\"chocolate facebook ad example\" class=\"wp-image-6999\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/chocolate-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/chocolate-facebook-ad-example-768x1273.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/chocolate-facebook-ad-example-927x1536.jpg 927w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/chocolate-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Ninja Kitchen<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1728\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/appliances-facebook-ad-example.jpg\" alt=\"home appliances facebook ad example\" class=\"wp-image-6996\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/appliances-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/appliances-facebook-ad-example-768x1100.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/appliances-facebook-ad-example-1072x1536.jpg 1072w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/appliances-facebook-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Lofbergs<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1815\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/coffee-facebook-ad-example.jpg\" alt=\"coffee facebook ad example\" class=\"wp-image-7001\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/coffee-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/coffee-facebook-ad-example-768x1156.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/coffee-facebook-ad-example-1021x1536.jpg 1021w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/coffee-facebook-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Maryland Cookies<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1879\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cookies-meta-ad-example.jpg\" alt=\"cookies meta ad example\" class=\"wp-image-7002\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cookies-meta-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cookies-meta-ad-example-768x1197.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cookies-meta-ad-example-986x1536.jpg 986w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/cookies-meta-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Harry Potter<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1834\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/harry-potter-facebook-ad-example.jpg\" alt=\"harry potter facebook ad example\" class=\"wp-image-7009\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/harry-potter-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/harry-potter-facebook-ad-example-768x1168.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/harry-potter-facebook-ad-example-1010x1536.jpg 1010w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/harry-potter-facebook-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Transport for London<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1841\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/IMG_0402.jpg\" alt=\"tfl facebook ad example\" class=\"wp-image-7011\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/IMG_0402.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/IMG_0402-768x1172.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/IMG_0402-1006x1536.jpg 1006w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/IMG_0402-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">M&amp;M&#8217;s<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1869\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mms-meta-ad-example.jpg\" alt=\"candy meta ad example\" class=\"wp-image-7016\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mms-meta-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mms-meta-ad-example-768x1190.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mms-meta-ad-example-991x1536.jpg 991w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/mms-meta-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">YSL Beauty<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2114\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/perfume-facebook-ad-example.jpg\" alt=\"perfume facebook ad example\" class=\"wp-image-7017\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/perfume-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/perfume-facebook-ad-example-768x1346.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/perfume-facebook-ad-example-876x1536.jpg 876w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/perfume-facebook-ad-example-1168x2048.jpg 1168w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/perfume-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">The Joy of Plants<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2037\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/plats-facebook-ad-example.jpg\" alt=\"plants facebook ad example\" class=\"wp-image-7018\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/plats-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/plats-facebook-ad-example-768x1297.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/plats-facebook-ad-example-909x1536.jpg 909w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/plats-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Walkers<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2279\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/snacks-facebook-ad-example.jpg\" alt=\"snacks facebook ad example\" class=\"wp-image-7020\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/snacks-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/snacks-facebook-ad-example-768x1451.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/snacks-facebook-ad-example-813x1536.jpg 813w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/snacks-facebook-ad-example-1084x2048.jpg 1084w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/snacks-facebook-ad-example-6x12.jpg 6w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">TK Maxx<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1811\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/tk-max-meta-ad-example.jpg\" alt=\"tk max meta ad example\" class=\"wp-image-7021\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/tk-max-meta-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/tk-max-meta-ad-example-768x1153.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/tk-max-meta-ad-example-1023x1536.jpg 1023w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/tk-max-meta-ad-example-8x12.jpg 8w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Toblerone<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2044\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toblerone-meta-ad-example.jpg\" alt=\"toblerone meta ad example\" class=\"wp-image-7022\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toblerone-meta-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toblerone-meta-ad-example-768x1302.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toblerone-meta-ad-example-906x1536.jpg 906w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/toblerone-meta-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\">Vinted<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"2026\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/vinted2-facebook-ad-example.jpg\" alt=\"vinted meta ad example\" class=\"wp-image-7027\" style=\"width:313px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/vinted2-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/vinted2-facebook-ad-example-768x1290.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/vinted2-facebook-ad-example-914x1536.jpg 914w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/vinted2-facebook-ad-example-7x12.jpg 7w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"revolut\"><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2025-new-ad-examples\">2024 Meta ad examples<\/h2>\n\n\n\n<p><strong>The Meta ad examples <\/strong>in this section were collected in late 2024. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SaaS &amp; B2B Meta ad examples<\/li>\n\n\n\n<li>B2C digital product ad creatives<\/li>\n\n\n\n<li>Consumer product Facebook ads<\/li>\n\n\n\n<li>E-commerce &amp; fashion ads<\/li>\n<\/ul>\n\n\n\n<p>All of the Meta ad examples that you see here are original screenshots from my Facebook feed or from the <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-audit\/\" target=\"_blank\" rel=\"noopener\">Facebook advertising audits<\/a> I&#8217;ve done, and Facebook Ads Library. The Facebook ads&#8217; size is usually 1080 x 1080 pixels for square creatives and 1920 x 1080 for the Story format.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"access-free-linkedin-ad-examples-gallery-2025\">Access free LinkedIn ad examples gallery, 2025<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-heinz\">#1 Heinz<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"1701\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/food-facebook-ad-example.jpg\" alt=\"heinz facebook ad example\" class=\"wp-image-7006\" style=\"width:339px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/food-facebook-ad-example.jpg 1206w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/food-facebook-ad-example-768x1083.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/food-facebook-ad-example-1089x1536.jpg 1089w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/08\/food-facebook-ad-example-9x12.jpg 9w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-blinkist\">#2 Blinkist<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1356\" height=\"1204\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/blinkist-facebook-ad-example.png\" alt=\"blinkist facebook ad example\" class=\"wp-image-6058\" style=\"width:339px;height:301px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/blinkist-facebook-ad-example.png 1356w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/blinkist-facebook-ad-example-768x682.png 768w\" sizes=\"auto, (max-width: 1356px) 100vw, 1356px\" \/><\/figure>\n\n\n\n<p><strong>What&#8217;s great about this ad:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The ad has a meme-like style that feels native in Facebook and Instagram<\/li>\n\n\n\n<li>The creative exemplifies the benefits of the product in a fun, engaging way<\/li>\n\n\n\n<li>The ad copy is straight to the point, and mentions a clear value prop<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-grammarly\">#3 Grammarly<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"621\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/grammarly-facebook-ad-example.png\" alt=\"grammarly facebook ad example\" class=\"wp-image-6061\" style=\"width:381px;height:311px\"\/><\/figure>\n\n\n\n<p><strong>What&#8217;s great about this ad:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The visual includes the logo, clear USP, and CTA button<\/li>\n\n\n\n<li>The double-choice question in the ad invites the viewer to click and find out more<\/li>\n\n\n\n<li>Static ads tend to outperform video ads in square formats<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-5-vinted\">#4-5 Vinted<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"675\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/vinted-facebook-ad-example-1.png\" alt=\"vinted facebook ad example 1\" class=\"wp-image-6070\" style=\"width:346px;height:338px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"641\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/vinted-facebook-ad-example-2.png\" alt=\"vinted facebook ad example 2\" class=\"wp-image-6071\" style=\"width:348px;height:321px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-shopify\">#6 Shopify<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1296\" height=\"1334\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/spotify-facebook-ad-example.png\" alt=\"shopify facebook ad example\" class=\"wp-image-6069\" style=\"width:324px;height:334px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/spotify-facebook-ad-example.png 1296w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/spotify-facebook-ad-example-768x791.png 768w\" sizes=\"auto, (max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-wise\">#7 Wise<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"605\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/wise-ad-example.png\" alt=\"wise ad example\" class=\"wp-image-6072\" style=\"width:340px;height:303px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-bilance\">#8 Bilance<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"735\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/12\/bilance-ad-example.png\" alt=\"\" class=\"wp-image-6074\" style=\"width:334px;height:368px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-oreo\">#9 Oreo<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"600\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/oreo-ad-example.png\" alt=\"oreo ad example\" class=\"wp-image-6067\" style=\"width:351px;height:300px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-ikea\">#10 IKEA<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"612\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/ikea-ad-example.png\" alt=\"ikea ad example\" class=\"wp-image-6062\" style=\"width:380px;height:306px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-mcdonald-s\">#11 McDonald&#8217;s<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"597\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/mcdonalds-ad-example.png\" alt=\"mcdonalds ad example\" class=\"wp-image-6064\" style=\"width:331px;height:299px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-alohas\">#12 Alohas<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"933\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/alohas-ad-example.png\" alt=\"alohas ad example\" class=\"wp-image-6075\" style=\"width:276px;height:467px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-kerastase\">#13 Kerastase<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"929\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/online-shop-ad-example-2.png\" alt=\"online shop ad example 2\" class=\"wp-image-6065\" style=\"width:251px;height:465px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-ferm-living\">#14 Ferm Living<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"734\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/facebook-ad-examples.png\" alt=\"facebook ad examples\" class=\"wp-image-6060\" style=\"width:377px;height:367px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-l-a-bruket\">#15 L:a Bruket<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"975\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/09\/ecommerce-shop-ad-example.png\" alt=\"ecommerce shop ad example\" class=\"wp-image-6059\" style=\"width:333px;height:488px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2023-update\"><strong>\ud83d\udcab<\/strong> <strong> 2023 update! <\/strong>\ud83d\udcab<\/h2>\n\n\n\n<p>Doing the roundup of the latest top Facebook ad examples is one of my favorite tasks in January.<\/p>\n\n\n\n<p>When researching this year&#8217;s winner, I went through 50+ brands&#8217; Facebook Ad Library pages. <\/p>\n\n\n\n<p><strong>Here are the 3 key trends that I noticed in 2023 Facebook ad creatives:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Brands are sooo slow to update their creatives \u2013<\/strong> many brands run the exact same ads as in 2022. While these creatives may have performed really well, testing a new creative idea biweekly would certainly yield even better results. <\/li>\n\n\n\n<li><strong>There are even more portrait-story format ads \u2013<\/strong> some B2C brands have nearly given up on the Feed ad placements and bet big on Stories and Reels. Naturally, all portrait-format ads should be videos.<\/li>\n\n\n\n<li><strong>The UGC video ad trend \u2013<\/strong> While promoting UGC (user-generated videos) is <em>the<\/em> #1 strategy on TikTok, it&#8217;s been only slowly adopted by Meta advertisers. In 2023, more brands will be collaborating with content creators to produce their video ads.<\/li>\n<\/ol>\n\n\n\n<p>But hey, let&#8217;s cut the talk and let these smart Meta ads speak for themselves.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-shopify\">#1 Shopify<\/h2>\n\n\n\n<p>I chose this social media ad example by Spotify to open the roundup as it&#8217;s the epitome of the perfect ad creative in 2023.<\/p>\n\n\n\n<p>It&#8217;s a video ad, it&#8217;s fast-paced and engaging, it features user-generated content, and it&#8217;s also showcasing the product later in the video. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1011\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/spotify-ad-example.gif\" alt=\"\" class=\"wp-image-5956\" style=\"width:450px;height:758px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-grammarly\">#2 Grammarly<\/h2>\n\n\n\n<p>Grammarly is one of the brands I&#8217;ve been always following for the best video ad examples. In this simple video ad, they both tell an engaging story <em>and<\/em> illustrate how their product helps to improve the users&#8217; everyday lives.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: Keep in mind that having the best ad creatives is just one piece of the puzzle. In addition to having the best ad creatives, make sure to also get your <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-campaign-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad campaign structure<\/a> right.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"1046\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/grammarly-ad-example-2.gif\" alt=\"\" class=\"wp-image-5959\" style=\"width:450px;height:785px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-ikea\">#3 IKEA<\/h2>\n\n\n\n<p>It feels like the advertisements are getting more colourful and fast all across the board. Ikea&#8217;s taken the opposite approach. In the overloaded Facebook and Instagram feeds, this Ikea carousel ad example will feel like a breadth of fresh air.<\/p>\n\n\n\n<p>This ad creative is also the perfect proof that you don&#8217;t need a huge design team and fancy 3D animations to create a well-performing ad. A bit of creativity will do.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"972\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/ikea-ad-example.png\" alt=\"\" class=\"wp-image-5960\" style=\"width:393px;height:486px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/ikea-ad-example.png 786w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/ikea-ad-example-768x950.png 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-burger-king\">#4 Burger King<\/h2>\n\n\n\n<p>Ufff, such a boring ad example from Burger King, the master of creative advertising!<\/p>\n\n\n\n<p>But the point is&#8230; Even brands with huge offline and online brand campaigns are using Meta to boost user <em>acquisition<\/em>. The trick of adding numbers \u2013 low prices, discount %, etc. \u2013 is not going anywhere in 2023. <\/p>\n\n\n\n<p>As I already wrote in my <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ad Design Hacks<\/a>, showing some numbers in ad creatives always helps to get better campaign performance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"1314\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/burger-king-meta-ad-1.png\" alt=\"\" class=\"wp-image-5962\" style=\"width:391px;height:657px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/burger-king-meta-ad-1.png 782w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/burger-king-meta-ad-1-768x1290.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-starbucks\">#5 Starbucks<\/h2>\n\n\n\n<p>A &#8220;winning ad examples compilation&#8221; isn&#8217;t complete with a creative by Starbucks. I keep returning to this brand&#8217;s Ad Library page to gather inspiration. If there&#8217;s one advertiser that keeps continuously reinventing its ad visuals, it&#8217;s SB!<\/p>\n\n\n\n<p>I chose this particular ad as I liked how it it combines the promotion of five different products in an single image. An idea to test in 2023! \ud83d\ude09<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"1162\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/starbucks-ad-example.png\" alt=\"\" class=\"wp-image-5963\" style=\"width:391px;height:581px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/starbucks-ad-example.png 782w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/starbucks-ad-example-768x1141.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-job-today\">#6 Job Today<\/h2>\n\n\n\n<p>Time for some client appreciation! In 2022 and 2023, I&#8217;ve been helping Job Today with their growth marketing strategy and Facebook ads. <\/p>\n\n\n\n<p>Together with their Brand team, we created a collection of 50+ different ad creatives in just two months. I find the video ad below to be a good example of how static ads can be turned into videos with reasonable effort and time.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"818\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/jobtoday-ad-example.gif\" alt=\"\" class=\"wp-image-5964\" style=\"width:345px;height:614px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-canva\">#7 Canva<\/h2>\n\n\n\n<p>Testimonial ads aren&#8217;t going anywhere in 2023. There will only be more ways to visualize your user feedback: static ads like Canva&#8217;s, videos of user interviews, customer case studies, success stories, etc.<\/p>\n\n\n\n<p>Testimonial and case study ads work well both in Prospecting <em>and<\/em> Remarketing stages, but you may want to create slightly different ad texts and CTAs for either option.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"1158\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-at-13.36.08.png\" alt=\"\" class=\"wp-image-5965\" style=\"width:394px;height:579px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-at-13.36.08.png 788w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-11-at-13.36.08-768x1129.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-qminder\">#8 Qminder<\/h2>\n\n\n\n<p>Client example vol 2! Here&#8217;s a social advertisement example that we created together with Qminder, designed by yours truly. The ad text is simple and mentioning 2023 on the first week of the year makes the offer feel 110% timely. We also mentioned the main benefits and features of the product to explain how Qminder can help companies improve their visitor experience.<\/p>\n\n\n\n<p>( + I sometimes feel that my job title is Graphic Designer rather than Growth Marketer.)<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"1272\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/qminder-meta-ad.png\" alt=\"\" class=\"wp-image-5966\" style=\"width:390px;height:636px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/qminder-meta-ad.png 780w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/qminder-meta-ad-768x1252.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-clickup\">#9 ClickUp<\/h2>\n\n\n\n<p>Recently, ClickUp has become one of the main advertisers whose Ad Library page I check for B2B Facebook ad inspiration. From memes to high-quality testimonial videos, they&#8217;ve got all the best practices covered.<\/p>\n\n\n\n<p>This particular example serves as a reminder to promote special offers and discounts and make this the focal point of your ad visual. So simple, so efficient.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"1312\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/clickup-facebook-ad-example.png\" alt=\"\" class=\"wp-image-5967\" style=\"width:394px;height:656px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/clickup-facebook-ad-example.png 788w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/clickup-facebook-ad-example-768x1279.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-vimeo\">#10 Vimeo<\/h2>\n\n\n\n<p>When creating video ads for Meta, remember to show your brand in the first 3 seconds and then keep the viewers hooked with fast movement. Check out other Vimeo ads for more examples of fast-paced, informative video ads that introduce the product and features.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"925\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2023\/01\/vimeo-ad-example.gif\" alt=\"\" class=\"wp-image-5968\" style=\"width:450px;height:694px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>That&#8217;s it, folks. I could make this article another 50 examples long but in the end, it&#8217;s all about what works for <em>your brand<\/em>. My recommendation for achieving success with your Meta ads in 2023 is to put more effort and time into creating top-notch visuals. <\/p>\n\n\n\n<p>Browse the Ad Library (and this article) for endless inspiration.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2022-update\"><strong>\ud83d\udc8e 2022 update! \ud83d\udc8e<\/strong><\/h2>\n\n\n\n<p>Every year, I see an increasing number of brands using video-format ads. Another trend I&#8217;ve noticed is that brand awareness-style ads (featuring filmed video content similar to YouTube and TV ads) are <em>en vogue<\/em>. However, I still believe that Facebook ads that showcase numbers, products, and promotions will bring you the best ROI.<\/p>\n\n\n\n<p>The following 10 Facebook ad examples feature the best static ad creatives from some of the world&#8217;s leading brands. Hope you&#8217;ll find some inspiration for revamping your own ad creatives!<\/p>\n\n\n\n<p>If you&#8217;re working on eCommerce ads, see more examples here: <a href=\"https:\/\/karolakarlson.com\/ro\/ecommerce-facebook-ads\/\" target=\"_blank\" rel=\"noopener\">eCommerce Ads Guide &amp; 20 Ad Examples.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"355\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/moomins3.gif\" alt=\"\" class=\"wp-image-5900\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-airhelp\">#1 AirHelp<\/h2>\n\n\n\n<p>There&#8217;s no more timely Meta ad example to begin the 2022 showcase with than one advertising help with flight delays. :p<\/p>\n\n\n\n<p>AirHelp&#8217;s ad hits right on the nerve: it asks a question that relevant audiences will identify with and offers a solution. Bonus points for mentioning the possible compensation amount.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"786\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/airhelp-facebook-ad-example.png\" alt=\"airhelp facebook ad example\" class=\"wp-image-5901\" style=\"width:413px;height:590px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-bolt\">#2 Bolt<\/h2>\n\n\n\n<p>It was encouraging to see that since I left Bolt, there haven&#8217;t been many changes to the top-performing ad creatives. We kept the design minimal and catchy and it worked like a charm. <\/p>\n\n\n\n<p>When adding new ad creatives to your campaigns, always leave on some high-performers. Why kill something that&#8217;s working?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"770\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/bolt-facebook-ad-example.png\" alt=\"bolt ad example 2022\" class=\"wp-image-5902\" style=\"width:372px;height:578px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-starbucks\">#3 Starbucks<\/h2>\n\n\n\n<p>Starbucks&#8217;s ad is a great example of a simple static ad turned into a video. The only things animated in the visual are various coffee packs. You don&#8217;t need a huge budget to create video ads, just be creative.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"728\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/starbucks-facebook-ad-example.png\" alt=\"facebook ad example 2022\" class=\"wp-image-5915\" style=\"width:348px;height:546px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-the-ordinary\">#4 The Ordinary<\/h2>\n\n\n\n<p>Think that simply featuring your product on a white background looks boring? Possibly. But it works \u2013 the focus is just in the right element. Moreover, this ad will be highly visible in the image-heavy Facebook and Instagram feeds.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"686\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/the-ordinary-facebook-ad-example.png\" alt=\"the ordinary facebook ad example\" class=\"wp-image-5916\" style=\"width:372px;height:515px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-oreo\">#5 Oreo<\/h2>\n\n\n\n<p>I&#8217;ve always returned to Oreo&#8217;s ads for inspiration \u2013 they&#8217;re always on-brand and the team keeps coming up with new cool ways to make people engage with their product.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"818\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/oreo-facebook-ad-example-2022.png\" alt=\"oreo facebook ad example 2022\" class=\"wp-image-5910\" style=\"width:410px;height:614px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-greenpeace\">#6 Greenpeace<\/h2>\n\n\n\n<p>It&#8217;s hard to convince people to choose the ethical option. This Facebook ad by Greenpeace uses a soft shock tactic to raise awareness. Also, featuring media coverage of your product and brand is a smart way to add credibility to your message and mission.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"830\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/greenpeace-facebook-ad-example-2.png\" alt=\"greenpeace facebook ad example 2\" class=\"wp-image-5904\" style=\"width:414px;height:623px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-ikea\">#7 IKEA<\/h2>\n\n\n\n<p>Carousel ads are still a thing in 2022. Take this example by Ikea. I also like how they&#8217;ve managed to &#8220;brand&#8221; the regular-looking photos with a yellow line + in-image text. I bet this works much better than <em>just<\/em> a photo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"618\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/ikea-facebook-ad-example.png\" alt=\"ikea facebook ad example\" class=\"wp-image-5906\" style=\"width:414px;height:464px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-squarespace\">#8 Squarespace<\/h2>\n\n\n\n<p>Here&#8217;s one for the SaaS businesses. Instead of showing just a boring product interface, Squarespace shows the <em>result<\/em> of using their product. Also, using a textured background for a more interesting end result is a nice idea to test in 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"1014\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/squarespace-facebook-ad-example-2.png\" alt=\"squarespace facebook ad example\" class=\"wp-image-5913\" style=\"width:342px;height:507px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-the-new-york-times\">#9 The New York Times<\/h2>\n\n\n\n<p>This ad serves as a good reminder that Facebook removed its 20% text limit already a couple of years ago. Using text-heavy ads with bright colors is an interesting way to catch people&#8217;s attention.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"682\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/new-york-times-facebook-ad-example.png\" alt=\"new york times facebook ad example\" class=\"wp-image-5909\" style=\"width:351px;height:512px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-la-roche-posay\">#10 La Roche-Posay<\/h2>\n\n\n\n<p>We&#8217;ll end the 2022 showcase with another ad from the beauty industry. Similarly to the afore-mentioned ad by The Ordinary, this Facebook creative features a single product on a white backdrop. Only they&#8217;ve added a promo offer and some text. Test with both options.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"686\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2022\/08\/lpr-facebook-ad-example.png\" alt=\"lpr facebook ad example\" class=\"wp-image-5907\" style=\"width:387px;height:515px\"\/><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2021-update\"><strong>\ud83d\udc8e 2021 update! \ud83d\udc8e<\/strong><\/h2>\n\n\n\n<p>This year, when browsing the Facebook Ad Library for the best new static Facebook ad creatives, I noticed several trends: bold use of color and text as well as a more creative and fun approach to visual communication.<\/p>\n\n\n\n<p><strong>Here are the top 5 trends in Facebook ad creatives in 2021:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>All top brands use a mix of video and static ad creatives.<\/li>\n\n\n\n<li>Advertisers create all their ads in two formats: for the feed and story placements.<\/li>\n\n\n\n<li>There&#8217;s been a shift towards more colorful ads, introducing more flexibility in regards to the brand CVI.<\/li>\n\n\n\n<li>Many brands use automation tools to customize ads for specific locations or product groups.<\/li>\n\n\n\n<li>After Facebook removed the 20% text limit, more brands opt for big bold typography with text covering up to 90% of the visual.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-gorillas\">#1 Gorillas<\/h2>\n\n\n\n<p>In 2021, the grocery delivery ups sprung up like mushrooms after rain. They all advertise pretty much the same message: Get your groceries delivered in 10 (or 15) minutes.<\/p>\n\n\n\n<p>This ad example by Gorillas is exemplative of several design trends: eye-catching colors, bold typography, and a locally customized messaging.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"750\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/gorillas-facebook-ad.png\" alt=\"\" class=\"wp-image-5794\" style=\"width:444px;height:563px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-nike\">#2 Nike<\/h2>\n\n\n\n<p>Compared to boring product photos on white background (which Nike is also heavily advertising), this creative will attract much more attention in the Facebook feed full of photos and news articles.<\/p>\n\n\n\n<p>If you&#8217;re creating ads for an eCommerce brand, test showcasing your products on a colorful backdrop instead of a plain white background.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"928\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/nike-facebook-ad.png\" alt=\"nike facebook ad\" class=\"wp-image-5804\" style=\"width:447px;height:696px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-canva\">#3 Canva<\/h2>\n\n\n\n<p>This Facebook ad by <a href=\"https:\/\/partner.canva.com\/c\/2039515\/1486377\/10068\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva<\/a> manages to include two product screenshots AND a headline AND a CTA button. Props to their designers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"888\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/canva-pro-ad-2.png\" alt=\"canva pro ad 2\" class=\"wp-image-5801\" style=\"width:422px;height:666px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-spotify\">&nbsp;#4 Spotify<\/h2>\n\n\n\n<p>Spotify has been using colorful illustrations in their ad visuals for years, so they&#8217;re rather leading a trend than following it. In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals.<\/p>\n\n\n\n<p>As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"844\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/spotify-facebook-ad-example.png\" alt=\"spotify facebook ad example\" class=\"wp-image-5786\" style=\"width:450px;height:633px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-restream\">#5 Restream<\/h2>\n\n\n\n<p>Restream&#8217;s ad comprises several visual trends: 3D illustrations, gradient color schemes, and bold typography. Moreover, the ad copy is short and straightworward, highlighting the top features and benefits of the product.<\/p>\n\n\n\n<p>Discloser: I am currently working with Restream on their Facebook ad creatives and campaign management.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"352\" height=\"658\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/restream-facebook-ad-example.png\" alt=\"restream facebook ad example\" class=\"wp-image-5789\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-bolt\">#6 Bolt&nbsp;<\/h2>\n\n\n\n<p>The advertising team in Bolt is one of the most performance-oriented that I&#8217;ve encountered, so checking their ads is a good way to uncover the latest Facebook advertising hacks and trends.<\/p>\n\n\n\n<p>Bold typography, emphasizing relevant numbers, and customizing the ad to the location that they&#8217;re targeting help to attract the viewer&#8217;s attention as well as make them click and download the app to get the deal.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"808\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/bolt-facebook-ad-example-2.png\" alt=\"bolt facebook ad example 2\" class=\"wp-image-5790\" style=\"width:417px;height:606px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-klarna\">#7 Klarna<\/h2>\n\n\n\n<p>If you want your Facebook ad to feature a photo, try applying it inside a geometrical shape and adding some colorful background. Much more visible and efficient than a basic picture.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"820\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/klarna-facebook-ad-example.png\" alt=\"klarna facebook ad example\" class=\"wp-image-5793\" style=\"width:446px;height:615px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-starbucks\">#8 Starbucks<\/h2>\n\n\n\n<p>Similar to the Nike ad above, Starbucks is placing their products on backdrops bursting with color. That&#8217;s been a strategy used by the coffee brand for several years already, so something about it must work.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"702\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/starbucks-facebook-ad-example.png\" alt=\"starbucks facebook ad example\" class=\"wp-image-5806\" style=\"width:422px;height:527px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-squarespace\">#9 Squarespace<\/h2>\n\n\n\n<p>This text-only ad by Squarespace inspired me to test a similar aesthetic approach with several of my clients. In most cases, ads with heavy text performed surprisingly well.&nbsp;<\/p>\n\n\n\n<p>Now that Facebook is not disapproving text-heavy ads anymore, it is worth testing a simple ad with colorful background and well-chosen bold fonts. Add some emojis, highlighted words or illustrations to make your ad more interesting.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"522\" height=\"744\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/facebook-ad.png\" alt=\"facebook ad squarespace\" class=\"wp-image-5799\" style=\"width:392px;height:558px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-revolut\">#10 Revolut<\/h2>\n\n\n\n<p>Contrary to most advertisers avoiding dark creatives, Revolut&#8217;s going against the flow.<\/p>\n\n\n\n<p>However, I&#8217;d recommend to first test dark-shaded ads against light and colorful ones and only doubling down on those once you see that they perform well. In my experience, light-backgrounded and colorful ads outperform very dark creatives.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"806\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/revolut-fb-ad-copy.png\" alt=\"revolut fb ad\" class=\"wp-image-5797\" style=\"width:422px;height:605px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-snickers\">#11 Snickers<\/h2>\n\n\n\n<p>If you&#8217;re advertising to millennials and even younger audiences, check out what Snickers is doing with their ads. The creativity of their creative agencies seems to be boundless. Or maybe they just ate a Snickers&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"862\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/snickers-facebook-ad-example.png\" alt=\"snickers facebook ad example\" class=\"wp-image-5785\" style=\"width:447px;height:647px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-gorillas\">#12 Gorillas<\/h2>\n\n\n\n<p>Another strong Instagram ad example by Gorillas, this time centering the visual around number 10 \u2013 this is how much it&#8217;s supposed to take to get your groceries delivered.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"1000\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/gorillas-facebook-ad-example.png\" alt=\"gorillas facebook ad example\" class=\"wp-image-5795\" style=\"width:443px;height:750px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-vanmoof\">#13 VanMoof<\/h2>\n\n\n\n<p>There are three things that make this ad rather smart: the use of strangely positioned bike, light colors, and customized location in the in-image headline. As a combination, I&#8217;d assume it performs rather well for them.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"978\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/van-moof-facebook-ad-example.png\" alt=\"van moof facebook ad example\" class=\"wp-image-5791\" style=\"width:446px;height:734px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-cos\">#14 COS<\/h2>\n\n\n\n<p>Sales ads do not have to look cheap. COS has found a way for to get their -50% sales promotion across in a simple and arguably stylish way.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"1092\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/cost-facebook-ad.png\" alt=\"cos facebook ad\" class=\"wp-image-5811\" style=\"width:392px;height:546px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/cost-facebook-ad.png 784w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/cost-facebook-ad-768x1070.png 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-mcdonald-s\">#15 McDonald&#8217;s<\/h2>\n\n\n\n<p>We&#8217;ll end the 2021 ad example showdown with an ad by McDonald&#8217;s. First of all, offering to give anything away for free always gets people clicking. But also, the 3D typography and custom illustrations make the ad look much nicer than a photoshopped burger picture would.&nbsp;<\/p>\n\n\n\n<p>Colors, illustrations, bold typography&#8230; What a 2021-trendy ad.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"822\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2018\/12\/mcdonalds-facebook-ad-example.png\" alt=\"mcdonalds facebook ad example\" class=\"wp-image-5805\" style=\"width:419px;height:617px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2020-update\"><strong>\ud83c\udf882020 update! \ud83c\udf88<\/strong><\/h3>\n\n\n\n<p>To keep this article from becoming too heavy to load, we added 18 new paid social ad examples from 2020 to another page. <a href=\"https:\/\/karolakarlson.com\/ro\/https-karolakarlson-com-new-facebook-ad-examples-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check them out here<\/a>.<\/p>\n\n\n\n<p>Looking for Instagram ad examples instead? Here are <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">84 best Instagram ad examples<\/a> and <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-story-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">40 good examples of Instagram story ads<\/a>.<\/p>\n\n\n\n<p><strong>As you work through this article, you will:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a better sense of what\u2019s working<\/li>\n\n\n\n<li>Have many new ideas for improving your Facebook ads<\/li>\n\n\n\n<li>Feel inspired to set up new types of ad campaigns<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-find-facebook-ad-examples\">How to find Facebook ad examples?<\/h2>\n\n\n\n<p>If all these ad creatives showcased in this guide are not enough for you or you want to see more ads from a specific brand, you can easily do it.<\/p>\n\n\n\n<p>In 2019, Facebook released their <a href=\"https:\/\/www.facebook.com\/ads\/library\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ads Library<\/a> to create additional transparency around the ads any specific Facebook page is promoting.<\/p>\n\n\n\n<p>You can type in any brand name and pick a location to see what ads they&#8217;re running.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4045\"><img loading=\"lazy\" decoding=\"async\" width=\"2558\" height=\"1586\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ads-library.png\" alt=\"facebook ads library\" class=\"wp-image-4045\" style=\"width:640px;height:397px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ads-library.png 2558w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/facebook-ads-library-768x476.png 768w\" sizes=\"auto, (max-width: 2558px) 100vw, 2558px\" \/><figcaption class=\"wp-element-caption\">See which ads the Facebook pages are running<\/figcaption><\/figure>\n\n\n\n<p>Truth be told, I&#8217;ve tested out the Ads Library on many occasions and seen that only a fraction of all the live ad creatives are visible there (when comparing to the ads I know a brand I&#8217;m working with is running or the ads I&#8217;ve been shown by specific brand in my Facebook Feed.) But hey, it&#8217;s better than nothing!<\/p>\n\n\n\n<p>Also, AdEspresso used to have an Ads Gallery that showed thousands of Facebook ad creatives. As of July 2019, they have closed it down.&nbsp;<\/p>\n\n\n\n<p><strong>Read more: <a href=\"https:\/\/karolakarlson.com\/ro\/marketing-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">25+ <a href=\"https:\/\/karolakarlson.com\/ro\/25-best-marketing-newsletters-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">TOP Marketing Newsletters<\/a> that I recommend in 2025<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"new-20-facebook-ad-examples-2019-edition\">NEW 20 Facebook ad examples, 2019 edition<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-doordash\">#1: DoorDash<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4046\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1042\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/doordash-ad.png\" alt=\"doordash ad\" class=\"wp-image-4046\" style=\"width:368px;height:521px\"\/><figcaption class=\"wp-element-caption\">It&#8217;s a growing trend to run creative Facebook ads<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-calm\">#2: Calm<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4051\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"1046\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/calm-app-ad.png\" alt=\"calm app ad\" class=\"wp-image-4051\" style=\"width:365px;height:523px\"\/><figcaption class=\"wp-element-caption\">A good example of creating trust in the brand<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-oatly\">#3: Oatly<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4057\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"1296\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/oatly-facebook-post-example.png\" alt=\"oatly facebook post example\" class=\"wp-image-4057\" style=\"width:426px;height:648px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/oatly-facebook-post-example.png 852w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/oatly-facebook-post-example-768x1168.png 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><figcaption class=\"wp-element-caption\">It&#8217;s a post, really, but Oatly&#8217;s copywriter is amazing<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-design-pickle\">#4: Design Pickle<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4047\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"862\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/design-pickle-ad.gif\" alt=\"design pickle ad\" class=\"wp-image-4047\" style=\"width:368px;height:431px\"\/><figcaption class=\"wp-element-caption\">Test video ads on top of running static ads<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-bolt\">#5: Bolt<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4056\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"840\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/bolt-facebook-ad-example.png\" alt=\"bolt facebook ad example\" class=\"wp-image-4056\" style=\"width:502px;height:420px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/bolt-facebook-ad-example.png 1004w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/bolt-facebook-ad-example-768x643.png 768w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><figcaption class=\"wp-element-caption\">One of the recent creatives we tested in Bolt<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-mailchimp\">#6: Mailchimp<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4050\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"822\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/mailchimp-facebook-ad.png\" alt=\"mailchimp facebook ad\" class=\"wp-image-4050\" style=\"width:386px;height:411px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/mailchimp-facebook-ad.png 772w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/mailchimp-facebook-ad-768x818.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><figcaption class=\"wp-element-caption\">MailChimp&#8217;s ad definitely catches the eye<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-finnish-design-shop\">#7: Finnish Design Shop<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4053\"><img loading=\"lazy\" decoding=\"async\" width=\"1002\" height=\"1030\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/finnish-design-shop-ad.png\" alt=\"finnish design shop ad\" class=\"wp-image-4053\" style=\"width:501px;height:515px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/finnish-design-shop-ad.png 1002w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/finnish-design-shop-ad-768x789.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><figcaption class=\"wp-element-caption\">Include product prices when advertising your online store<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-slack\">#8: Slack<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4060\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1092\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/slack-facebook-ad-example.png\" alt=\"slack facebook ad example\" class=\"wp-image-4060\" style=\"width:370px;height:546px\"\/><figcaption class=\"wp-element-caption\">Slack&#8217;s ad emphasizes their app&#8217;s benefit<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-hired\">#9: Hired<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4059\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"1108\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hired-facebook-ad-example-1.png\" alt=\"hired facebook ad example\" class=\"wp-image-4059\" style=\"width:367px;height:554px\"\/><figcaption class=\"wp-element-caption\">Hired uses Facebook ads to increase their report&#8217;s reach<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-paypal\">#10: PayPal<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4055\"><img loading=\"lazy\" decoding=\"async\" width=\"1044\" height=\"984\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Screen-Shot-2018-01-07-at-17.25.02.png\" alt=\"paypal facebook ad\" class=\"wp-image-4055\" style=\"width:522px;height:492px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Screen-Shot-2018-01-07-at-17.25.02.png 1044w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Screen-Shot-2018-01-07-at-17.25.02-768x724.png 768w\" sizes=\"auto, (max-width: 1044px) 100vw, 1044px\" \/><figcaption class=\"wp-element-caption\">Place the most important copy in the ad image<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-lyft\">#11: Lyft<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4054\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"1008\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/lyft-video-ad-example.gif\" alt=\"lyft video ad example\" class=\"wp-image-4054\" style=\"width:373px;height:504px\"\/><figcaption class=\"wp-element-caption\">This video ad by Lyft tells a quick relatable story<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-blinkist\">#12: Blinkist<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4058\"><img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1492\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/blinkist-facebook-ad.jpg\" alt=\"blinkist facebook ad\" class=\"wp-image-4058\" style=\"width:563px;height:746px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/blinkist-facebook-ad.jpg 1125w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/blinkist-facebook-ad-768x1019.jpg 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><figcaption class=\"wp-element-caption\">Test carousel ads in addition to single image ads<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-ben-jerry-s\">#13: Ben &amp; Jerry&#8217;s<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4049\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"674\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ben-jerrys.png\" alt=\"ben &amp; jerry's\" class=\"wp-image-4049\" style=\"width:372px;height:337px\"\/><figcaption class=\"wp-element-caption\">Sometimes, a high-quality product image may work well<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-holini\">#14: Holini<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"868\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/72224832_718558058623268_8041516540165619712_n.png\" alt=\"holini facebook ad example\" class=\"wp-image-4529\" style=\"width:375px;height:434px\"\/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Did you notice the \u201c? link\u201d in the ad copy? Adding an extra link for people to click on can increase your Facebook ad\u2019s CTR. + Holini\u2019s also smart about their ad design \u2013 use a custom colour filter to turn any stock image into a branded image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-intercom\">#15: Intercom<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4061\"><img loading=\"lazy\" decoding=\"async\" width=\"1046\" height=\"1108\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/intercom-facebook-ad-template.png\" alt=\"intercom facebook ad template\" class=\"wp-image-4061\" style=\"width:523px;height:554px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/intercom-facebook-ad-template.png 1046w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/intercom-facebook-ad-template-768x814.png 768w\" sizes=\"auto, (max-width: 1046px) 100vw, 1046px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p>#16: Shopify<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4063\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"1052\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/shopify-ad-2.png\" alt=\"shopify ad\" class=\"wp-image-4063\" style=\"width:368px;height:526px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"17-the-new-york-times\">#17: The New York Times<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4065\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"1068\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/nytimes-ad.png\" alt=\"nytimes ad\" class=\"wp-image-4065\" style=\"width:372px;height:534px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"18-asana\">#18: Asana<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4066\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"688\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/asana-fb-ad.png\" alt=\"Asana ad\" class=\"wp-image-4066\" style=\"width:374px;height:344px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"19-starbucks\">#19: Starbucks<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4067\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"1086\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/starbucks-ad.png\" alt=\"starbucks ad\" class=\"wp-image-4067\" style=\"width:372px;height:543px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"20-warby-parker\">#20: Warby Parker<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4068\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"738\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/warby-parker-ad.png\" alt=\"warby parker ad\" class=\"wp-image-4068\" style=\"width:374px;height:369px\"\/><\/figure>\n\n\n\n<p><strong>When browsing for new ad examples for the 2019 update, I noticed a few things:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>An increasing number of advertisers are running video ads \u2013<\/strong> of all the brands I checked out in the Facebook Ads Library, 9\/10 had video ads running.<\/li>\n\n\n\n<li><strong>Instagram Stories placement is still strongly underused \u2013 <\/strong>while Facebook has told that Stories will soon have more views than regular Instagram posts, only 3\/10 advertisers had portrait-format Instagram Stories creatives.<\/li>\n\n\n\n<li><strong>The best practices haven&#8217;t really changed \u2013<\/strong> while there&#8217;s a growing trend in colorful and &#8220;artsy&#8221; ads, the main hacks have remained unchanged: add copy in the ad image, keep it short and catchy, have a clear call-to-action, and so on.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"140-facebook-ad-examples-2018-edition\">140+ Facebook ad examples, 2018 edition<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-moo\">#1: MOO<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1130\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"934\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/moo-facebook-ad-example-1024x934.png\" alt=\"moo facebook ad example\" class=\"wp-image-1130\" style=\"width:512px;height:467px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/moo-facebook-ad-example-1024x934.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/moo-facebook-ad-example-300x274.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/moo-facebook-ad-example-768x701.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/moo-facebook-ad-example.png 1048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>The bright <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad design<\/a> immediately catches people\u2019s attention + the ad\u2019s headline says clearly what it is they\u2019re selling. When creating Facebook ad images, it&#8217;s always a good idea to use an original photo or animation \u2013 it&#8217;s an easy way to catch people&#8217;s attention and show off your branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-pipedrive\">#2: Pipedrive<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1107\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"917\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/pipedrive-facebook-ad-example-1024x917.png\" alt=\"pipedrive facebook ad example\" class=\"wp-image-1107\" style=\"width:512px;height:459px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/pipedrive-facebook-ad-example-1024x917.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/pipedrive-facebook-ad-example-300x269.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/pipedrive-facebook-ad-example-768x688.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/pipedrive-facebook-ad-example.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive&#8217;s <a href=\"https:\/\/karolakarlson.com\/ro\/saas-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS Facebook ad<\/a>&nbsp;also makes it easy to understand what product they&#8217;re selling \u2013 it&#8217;s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-mindtitan\">#3: MindTitan<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1105\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/mindtitan-facebook-ad-example-964x1024.png\" alt=\"mindtitan facebook ad example\" class=\"wp-image-1105\" style=\"width:482px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/mindtitan-facebook-ad-example-964x1024.png 964w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/mindtitan-facebook-ad-example-282x300.png 282w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/mindtitan-facebook-ad-example-768x816.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/mindtitan-facebook-ad-example.png 1026w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This ad example uses the carousel format that lets you add up to 10 images into a single ad (the perfect way of showcasing your products \/ telling a story) + the ad\u2019s design has an eye-catching contrast to it. You can use Facebook carousel ads to tell a story, showcase your products, or list the benefits to customers (as MindTitan&#8217;s ad does).<\/p>\n\n\n\n<p>Full disclosure: MindTitan\u2019s one of my clients ATM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-paypal\">#4: PayPal<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1132\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"964\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/paypal-facebook-ad-example-1024x964.png\" alt=\"paypal facebook ad example\" class=\"wp-image-1132\" style=\"width:512px;height:482px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/paypal-facebook-ad-example-1024x964.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/paypal-facebook-ad-example-300x283.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/paypal-facebook-ad-example-768x723.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/paypal-facebook-ad-example.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good: <\/strong><\/p>\n\n\n\n<p>The icons help to convey the message and make PayPal\u2019s ad a little more engaging, leading to lower <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ads-cost-and-bidding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ads cost<\/a>. A common line between great B2B and B2C Facebook ad examples is their masterful use of colour and minimal design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-canva\">#5: Canva<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1091\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"893\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-example-1024x893.png\" alt=\"canva facebook ad example\" class=\"wp-image-1091\" style=\"width:512px;height:447px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-example-1024x893.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-example-300x262.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-example-768x670.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/canva-facebook-ad-example.png 1076w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Canva\u2019s ad is fun and simple at the same time. When you think about your Facebook feed, it\u2019s usually filled with photos. Using a white colourful Facebook ad design helps to get your ad noticed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-shopify\">#6: Shopify<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1133\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"938\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/shopify-ad-1-1024x938.png\" alt=\"shopify ad\" class=\"wp-image-1133\" style=\"width:512px;height:469px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/shopify-ad-1-1024x938.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/shopify-ad-1-300x275.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/shopify-ad-1-768x704.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/shopify-ad-1.png 1052w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Not all Facebook ads are focused on sales. This example by Shopify is using Facebook to share their blog content and increase brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-autopilot\">#7: Autopilot<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1089\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"962\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/autopilot-Facebook-ad-example-1024x962.png\" alt=\"autopilot Facebook ad example\" class=\"wp-image-1089\" style=\"width:512px;height:481px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/autopilot-Facebook-ad-example-1024x962.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/autopilot-Facebook-ad-example-300x282.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/autopilot-Facebook-ad-example-768x722.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/autopilot-Facebook-ad-example.png 1058w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good: <\/strong><\/p>\n\n\n\n<p>Autopilot ad is a great example of <a href=\"https:\/\/karolakarlson.com\/ro\/saas-marketing-lessons\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS marketing<\/a> done right. The text lists their product\u2019s benefits while the carousel\u2019s images showcase their product views and features. As a result, this Facebook ad informs the viewer about Autopilot\u2019s product even before they visit the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-zendesk\">#8: Zendesk<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1134\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"977\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zendesk-facebook-ad-example-1024x977.png\" alt=\"zendesk facebook ad example\" class=\"wp-image-1134\" style=\"width:512px;height:489px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zendesk-facebook-ad-example-1024x977.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zendesk-facebook-ad-example-300x286.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zendesk-facebook-ad-example-768x733.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zendesk-facebook-ad-example.png 1046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>The striking minimalism of this ad makes sure people will immediately realize what the product and offer (Try Zendesk Chat) are about. This ad would make for a great remarketing ad for people already familiar with the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-google\">#9: Google<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1098\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"531\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/google-facebook-ad-example.gif\" alt=\"google facebook ad example\" class=\"wp-image-1098\" style=\"width:398px;height:398px\"\/><\/figure>\n\n\n\n<p><strong>What makes this ad so good: <\/strong><\/p>\n\n\n\n<p>Did you know you can also add videos to your carousel ads? I\u2019ve seen this approach work well for SaaS Facebook ads as it makes an otherwise boring product screenshot come to life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-gopro\">#10: GoPro<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1099\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"926\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/gopro-facebook-ad-example-1024x926.png\" alt=\"gopro facebook ad example\" class=\"wp-image-1099\" style=\"width:512px;height:463px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/gopro-facebook-ad-example-1024x926.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/gopro-facebook-ad-example-300x271.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/gopro-facebook-ad-example-768x694.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/gopro-facebook-ad-example.png 1062w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good: <\/strong><\/p>\n\n\n\n<p>If you\u2019ve recently launched a new product, you could create a Facebook Custom Audience and advertise it to the existing customer base. How to get them to buy your newest product \u2013 offer a trade-up like GoPro.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/karolakarlson.com\/ro\/low-budget-facebook-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Set Up Low-budget Facebook Ad Campaigns on Your Own<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-hootsuite\">#11: Hootsuite<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1101\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"952\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hootsuite-facebook-ad-example-1024x952.png\" alt=\"hootsuite facebook ad example\" class=\"wp-image-1101\" style=\"width:512px;height:476px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hootsuite-facebook-ad-example-1024x952.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hootsuite-facebook-ad-example-300x279.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hootsuite-facebook-ad-example-768x714.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hootsuite-facebook-ad-example.png 1076w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Limited-time offers create a sense of FOMO and make people act quicker (= more signups in a smaller timeframe). When advertising limited-time offers, make sure your campaign budget\u2019s big enough to quickly reach all your audience members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-teabox\">#12: Teabox<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1126\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"554\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Teabox.gif\" alt=\"Teabox facebook ad example\" class=\"wp-image-1126\" style=\"width:383px;height:416px\"\/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Teabox\u2019s Facebook video ad example tells a story while also informing people about their upcoming sale. Presale countdown Facebook ads are a great way to build up some hype and get people to save the date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-leadpages\">#13: Leadpages<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1119\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"976\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Leadpages-2-1024x976.png\" alt=\"Leadpages ad\" class=\"wp-image-1119\" style=\"width:512px;height:488px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Leadpages-2-1024x976.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Leadpages-2-300x286.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Leadpages-2-768x732.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Leadpages-2.png 1056w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>If you\u2019ve got some impressive numbers up on your sleeve, why not share these in your Facebook ad. From the no. of users to the no. of people benefitting from your product, mentioning them helps to create more trust in your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-optinmonster\">#14: OptinMonster<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1121\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/OptinMonster-972x1024.png\" alt=\"OptinMonster\" class=\"wp-image-1121\" style=\"width:486px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/OptinMonster-972x1024.png 972w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/OptinMonster-285x300.png 285w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/OptinMonster-768x809.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/OptinMonster.png 1038w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>OptinMonster\u2019s Facebook ad example gives a visual clue to the benefit of their product. This ad certainly caught my attention.<\/p>\n\n\n\n<p>Tip: if you&#8217;re doubting between multiple image options, you can always do some <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-ab-testing-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook A\/B testing<\/a> to find out what works best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-aweber\">#15: AWeber<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1090\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"960\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/aweber-facebook-ad-example-1024x960.png\" alt=\"aweber facebook ad example\" class=\"wp-image-1090\" style=\"width:512px;height:480px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/aweber-facebook-ad-example-1024x960.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/aweber-facebook-ad-example-300x281.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/aweber-facebook-ad-example-768x720.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/aweber-facebook-ad-example.png 1060w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This Facebook ad isn\u2019t trying to sell you anything. However, it\u2019s asking people to take a fun survey and to submit their email to get their results. In the long term, this Facebook ad is bringing in many new email marketing leads \u2013 another interesting way of using Facebook ads as a <a href=\"https:\/\/karolakarlson.com\/ro\/ppc-channel-comparison\/\" target=\"_blank\" rel=\"noopener noreferrer\">PPC channel<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"16-taxify\">#16: Taxify<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1540\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"554\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/taxify-facebook-ad.gif\" alt=\"taxify facebook ad example\" class=\"wp-image-1540\" style=\"width:374px;height:416px\"\/><\/figure>\n\n\n\n<p><strong>What makes this ad so good: <\/strong><\/p>\n\n\n\n<p>Instead of using stock images or screenshots, you can use design tools like Illustrator and Sketch to create a more visual representation of your product. If you consider how crowded Facebook newsfeed is with photos, using a custom design will help you get higher CTRs. And using speed lines wouldn&#8217;t hurt, either.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"17-cobiro\">#17: Cobiro<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1097\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"927\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/cobiro-facebook-ad-example-1024x927.png\" alt=\"cobiro facebook ad example\" class=\"wp-image-1097\" style=\"width:512px;height:464px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/cobiro-facebook-ad-example-1024x927.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/cobiro-facebook-ad-example-300x271.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/cobiro-facebook-ad-example-768x695.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/cobiro-facebook-ad-example.png 1052w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good: <\/strong><\/p>\n\n\n\n<p>Cobiro\u2019s Facebook ad is mentioning two well-known brands and even using Google AdWords\u2019 logo. The reason this works is that people will feel more positive about this small brand as they like the bigger brands mentioned.<\/p>\n\n\n\n<p>However, be careful with using other brands\u2019 logos in your ads \u2013 you actually need their permission to do so.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"18-ikea\">#18: IKEA<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1102\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"888\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ikea-facebook-ad-example-1024x888.png\" alt=\"ikea facebook ad example\" class=\"wp-image-1102\" style=\"width:512px;height:444px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ikea-facebook-ad-example-1024x888.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ikea-facebook-ad-example-300x260.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ikea-facebook-ad-example-768x666.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/ikea-facebook-ad-example.png 1042w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>The next time you need to announce your sales, instead of creating a complex ad image, simply lay your message out on a blank colourful background. IKEA\u2019s Facebook ad is stunning in its simplicity and efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"19-lyft\">#19: Lyft<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1104\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"968\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Lyft-facebook-ad-example-1024x968.png\" alt=\"Lyft facebook ad example\" class=\"wp-image-1104\" style=\"width:512px;height:484px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Lyft-facebook-ad-example-1024x968.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Lyft-facebook-ad-example-300x284.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Lyft-facebook-ad-example-768x726.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Lyft-facebook-ad-example.png 1064w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What makes this ad so good: Well-chosen contrasting colours + straightforward in-image text. In addition, Lyft\u2019s ad copy explains their offer more in detail for those interested.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"20-soylent\">#20: Soylent<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1124\"><img loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/soylent-facebook-ad-976x1024.png\" alt=\"soylent facebook ad\" class=\"wp-image-1124\" style=\"width:488px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/soylent-facebook-ad-976x1024.png 976w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/soylent-facebook-ad-286x300.png 286w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/soylent-facebook-ad-768x806.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/soylent-facebook-ad.png 1128w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><\/figure>\n\n\n\n<p>What makes this ad so good: Soylent\u2019s listing all their product\u2019s benefits in the ad copy. You too can use emojis and symbols to add special characters in your ad copy.<br>Here are some to get you started: \u2795&nbsp;\u27a1 \u2713<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"21-github\">#21: GitHub<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1113\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"944\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Github-1024x944.png\" alt=\"Github\" class=\"wp-image-1113\" style=\"width:512px;height:472px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Github-1024x944.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Github-300x277.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Github-768x708.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Github.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This Facebook ad example by GitHub is one of my favourite latest finds. Maybe it\u2019s just me, but I find the gradient background perfect.<\/p>\n\n\n\n<p><strong>Read more:<\/strong>&nbsp;<a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-design-and-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram Ad Design and Copy \u2013 The Beginner\u2019s Guide (2018 Update)<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"22-sumo\">#22: SUMO<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1125\"><img loading=\"lazy\" decoding=\"async\" width=\"836\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/sumo-836x1024.png\" alt=\"sumo ad\" class=\"wp-image-1125\" style=\"width:418px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/sumo-836x1024.png 836w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/sumo-245x300.png 245w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/sumo-768x941.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/sumo.png 926w\" sizes=\"auto, (max-width: 836px) 100vw, 836px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This ad looks like it&#8217;s part of a <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-retargeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook retargeting campaign<\/a> promoting the the product to people who already tested SUMO\u2019s products. If you\u2019re able to create remarketing audiences of at least 100 people, it\u2019s worth setting up a dedicated ad campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"23-venngage\">#23: Venngage<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1136\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/venngage-facebook-ad-791x1024.png\" alt=\"venngage facebook ad\" class=\"wp-image-1136\" style=\"width:396px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/venngage-facebook-ad-791x1024.png 791w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/venngage-facebook-ad-232x300.png 232w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/venngage-facebook-ad-768x994.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/venngage-facebook-ad.png 924w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This Facebook ad is sharing an industry report. But before people can download it, they\u2019re asked to submit their email address. + Mentioning the year of your content helps to show it\u2019s relevant NOW.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"24-drip\">#24: Drip<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1112\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"977\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Drip-1024x977.png\" alt=\"Drip facebook ad\" class=\"wp-image-1112\" style=\"width:512px;height:489px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Drip-1024x977.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Drip-300x286.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Drip-768x733.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Drip.png 1042w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>In addition to mentioning the magical word FREE, this Facebook ad example by Drip features a happy-person-photo. All things considered, people will feel more positive about the offer and associate the email course with positive results. A similar approach would also work well in <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram campaigns.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"25-asana\">#25: Asana<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1110\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"975\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Asana-facebook-ad-1024x975.png\" alt=\"Asana-facebook-ad\" class=\"wp-image-1110\" style=\"width:512px;height:488px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Asana-facebook-ad-1024x975.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Asana-facebook-ad-300x286.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Asana-facebook-ad-768x731.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Asana-facebook-ad.png 1052w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>I\u2019ve always been a huge fan of Asana\u2019s colourful Facebook ads \u2013 they catch your attention right then and there. When designing your Facebook ads, put it some extra effort as your ad\u2019s image is arguably its most important element (it\u2019s the first thing people will notice).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"26-allsaints\">#26: Allsaints<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-4064\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"1066\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/allsaints-ad.png\" alt=\"allsaints ad\" class=\"wp-image-4064\" style=\"width:373px;height:533px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"27-happy-socks\">#27: Happy Socks<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1116\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/happy-socks-905x1024.png\" alt=\"happy socks facebook ad\" class=\"wp-image-1116\" style=\"width:453px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/happy-socks-905x1024.png 905w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/happy-socks-265x300.png 265w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/happy-socks-768x869.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/happy-socks.png 916w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Instead of just promoting their product, Happy Socks is adding a small discount to their offer, making it a lot more attractive to potential buyers. A similar ad could also be used as a remarketing ad \u2013 if a website visitor didn\u2019t make a purchase on their first visit, you can offer them a discount to incentivize them to return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"28-inkbox\">#28: Inkbox<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1094\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"911\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inkbox-facebook-ad-example-1024x911.png\" alt=\"inkbox facebook ad example\" class=\"wp-image-1094\" style=\"width:512px;height:456px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inkbox-facebook-ad-example-1024x911.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inkbox-facebook-ad-example-300x267.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inkbox-facebook-ad-example-768x683.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inkbox-facebook-ad-example.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This Facebook ad copy delivers only the most important information. However, Inkbox\u2019s ad text shows that they\u2019ve perfectly understood their product\u2019s key benefits for the customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"29-adobe-stock\">#29: Adobe Stock<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1088\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"926\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adobe-stock-facebook-ad-1024x926.png\" alt=\"adobe stock facebook ad\" class=\"wp-image-1088\" style=\"width:512px;height:463px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adobe-stock-facebook-ad-1024x926.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adobe-stock-facebook-ad-300x271.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adobe-stock-facebook-ad-768x694.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adobe-stock-facebook-ad.png 1042w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Another easy way to add a layer of branding on a stock photo is to darken the background image and place your logo over the image. This way, you\u2019ll also increase people\u2019s awareness of your logo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"30-cleanly\">#30: Cleanly<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1092\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"912\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Cleanly-facebook-ad-example--1024x912.png\" alt=\"Cleanly facebook ad example\" class=\"wp-image-1092\" style=\"width:512px;height:456px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Cleanly-facebook-ad-example--1024x912.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Cleanly-facebook-ad-example--300x267.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Cleanly-facebook-ad-example--768x684.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Cleanly-facebook-ad-example-.png 1064w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good: <\/strong><\/p>\n\n\n\n<p>This Facebook ad reminds people of a common problem and offers a better solution. Using the \u201cbad\u201d and \u201cgood\u201d comparison is a simple way to show people why your product\u2019s beneficial to them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"31-hired\">#31: Hired<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1100\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"927\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hired-facebook-ad-example-1024x927.png\" alt=\"hired facebook ad example\" class=\"wp-image-1100\" style=\"width:512px;height:464px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hired-facebook-ad-example-1024x927.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hired-facebook-ad-example-300x272.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hired-facebook-ad-example-768x695.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hired-facebook-ad-example.png 1054w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Hired\u2019s Facebook ad example&#8217;s copy is actionable and tells exactly what people will get as they click on the ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"32-kissmetrics\">#32: Kissmetrics<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1103\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1012\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/kissmetrics-facebook-ad-example-1024x1012.png\" alt=\"kissmetrics facebook ad example\" class=\"wp-image-1103\" style=\"width:512px;height:506px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/kissmetrics-facebook-ad-example-1024x1012.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/kissmetrics-facebook-ad-example-300x297.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/kissmetrics-facebook-ad-example-768x759.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/kissmetrics-facebook-ad-example-125x125.png 125w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/kissmetrics-facebook-ad-example.png 1058w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This Facebook ad example is all about the customer \u2013 you. \u201cGet, keep, grow\u2026\u201d and other actionable verbs explain the products\u2019 benefits. + the carousel\u2019s symmetry is just spectacular.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"33-new-scientist\">#33: New Scientist<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1106\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"919\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/new-scientist-facebook-ad-example-1024x919.png\" alt=\"new scientist facebook ad example\" class=\"wp-image-1106\" style=\"width:512px;height:460px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/new-scientist-facebook-ad-example-1024x919.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/new-scientist-facebook-ad-example-300x269.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/new-scientist-facebook-ad-example-768x689.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/new-scientist-facebook-ad-example.png 1070w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>When selling subscription services, you might want to first offer people a free or discounted trial period. Once they\u2019re happy with what they see, you can upsell.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"34-bloomberg-business\">#34: Bloomberg Business<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-2074\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"906\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/11\/null-30.png\" alt=\"example of app install ad campaign\" class=\"wp-image-2074\" style=\"width:442px;height:453px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/11\/null-30.png 884w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/11\/null-30-293x300.png 293w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/11\/null-30-768x787.png 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This example is a little bit different from the rest as it&#8217;s a <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-app-install-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook app install ad<\/a>.<\/p>\n\n\n\n<p>One of the best practices when promoting a mobile app is to include the name of your app in the ad image. Moreover, to make it clear to people it&#8217;s an app, advertisers can include the App Store icons in the design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"35-amazon\">#35: Amazon<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1096\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"926\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/amazon-facebook-ad-example-1024x926.png\" alt=\"amazon facebook ad example\" class=\"wp-image-1096\" style=\"width:512px;height:463px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/amazon-facebook-ad-example-1024x926.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/amazon-facebook-ad-example-300x271.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/amazon-facebook-ad-example-768x695.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/amazon-facebook-ad-example.png 1068w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What makes this ad so good: While this Facebook ad has a really strange headline, it could serve well as a remarketing ad for people interested in this particular product or other toys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"36-square\">#36: Square<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1108\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"959\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/square-facebook-ad-example-1024x959.png\" alt=\"square facebook ad example\" class=\"wp-image-1108\" style=\"width:512px;height:480px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/square-facebook-ad-example-1024x959.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/square-facebook-ad-example-300x281.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/square-facebook-ad-example-768x719.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/square-facebook-ad-example.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Here\u2019s another great example of Facebook carousel ad done right. Square is using the carousel\u2019s cards to explain how their product works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"37-hubspot\">#37: HubSpot<\/h2>\n\n\n\n<p>This Facebook ad by <a href=\"https:\/\/salespanel.io\/blog\/hubspot-login\/alternative\/ f\" target=\"_blank\" rel=\"noopener\" data-wplink-url-error=\"true\">HubSpot<\/a> is a good example of the latest trend: placing the logo and simple text on a solid-color background.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1138\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"956\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hubspot-1024x956.png\" alt=\"hubspot facebook ad\" class=\"wp-image-1138\" style=\"width:512px;height:478px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hubspot-1024x956.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hubspot-300x280.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hubspot-768x717.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/hubspot.png 1060w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>The best way to inform people about a discount is to place the -X% sign in the Facebook ad image. Overall, using numbers in your Facebook ads is always a good idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"38-heap\">#38: Heap<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1117\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"930\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/heap-saas-facebook-ad-1024x930.png\" alt=\"heap saas facebook ad\" class=\"wp-image-1117\" style=\"width:512px;height:465px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/heap-saas-facebook-ad-1024x930.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/heap-saas-facebook-ad-300x272.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/heap-saas-facebook-ad-768x697.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/heap-saas-facebook-ad.png 1062w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Heap\u2019s Facebook ad is another good example of namedropping. One way to explain your new product to people is via another product they already know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"39-grammarly\">#39: Grammarly<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1115\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"933\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/grammarly-facebook-ad-1024x933.png\" alt=\"grammarly facebook ad\" class=\"wp-image-1115\" style=\"width:512px;height:467px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/grammarly-facebook-ad-1024x933.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/grammarly-facebook-ad-300x273.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/grammarly-facebook-ad-768x700.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/grammarly-facebook-ad.png 1062w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Grammarly\u2019s Facebook ad makes a big promise: \u201cYour Life\u2019s About to Change.\u201d Using this copy in the headline is sure to spark many people\u2019s curiosity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"40-google\">#40: Google<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1114\"><img loading=\"lazy\" decoding=\"async\" width=\"524\" height=\"496\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Google-Facebook-ad-example-1.png\" alt=\"Google Facebook ad example\" class=\"wp-image-1114\" style=\"width:393px;height:372px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Google-Facebook-ad-example-1.png 524w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Google-Facebook-ad-example-1-300x284.png 300w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Google\u2019s Facebook ad is not really about their products. It\u2019s about YOU. When creating ads, think about your customers instead of your product. What\u2019s the unique value you can add to their lives?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"41-dropbox\">#41: Dropbox<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1139\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"969\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/dropbox-1024x969.png\" alt=\"dropbox ad example\" class=\"wp-image-1139\" style=\"width:512px;height:485px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/dropbox-1024x969.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/dropbox-300x284.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/dropbox-768x727.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/dropbox.png 1048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This Facebook ad mentions the size of Dropbox\u2019s user base. If 90k people are already using it, it must be pretty good, right? When you\u2019ve acquired enough customers, you can test a similar approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"42-adidas\">#42: Adidas<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1087\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"920\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adidas-facebook-ad-example-1024x920.png\" alt=\"Adidas's ad\" class=\"wp-image-1087\" style=\"width:512px;height:460px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adidas-facebook-ad-example-1024x920.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adidas-facebook-ad-example-300x270.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adidas-facebook-ad-example-768x690.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/adidas-facebook-ad-example.png 1066w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Here\u2019s a great example of how to showcase your product in a simple yet creative way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"43-inbound-org\">#43: Inbound.org<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1140\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inbound-facebook-ad-example-1024x1008.png\" alt=\"inbound facebook ad example\" class=\"wp-image-1140\" style=\"width:512px;height:504px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inbound-facebook-ad-example-1024x1008.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inbound-facebook-ad-example-300x295.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inbound-facebook-ad-example-768x756.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/inbound-facebook-ad-example.png 1056w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This Facebook ad example is noteworthy for two reasons: First, how many Facebook ads have you seen that combine black-and-white with bright colours? Second, the ad\u2019s headline addresses directly their core audience \u2013 marketers. A more personalized approach is also preferred when creating highly converting ad campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"44-the-kooples\">#44: The Kooples<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1127\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/thekooples-880x1024.png\" alt=\"The kooples facebook ad\" class=\"wp-image-1127\" style=\"width:440px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/thekooples-880x1024.png 880w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/thekooples-258x300.png 258w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/thekooples-768x894.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/thekooples.png 902w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This is an example of Facebook dynamic product ads. Here\u2019s how it works: you set up your product catalogue on Facebook and once a person views a particular item on your website, they\u2019ll be shown a personalized retargeting ad with the very item. If you\u2019re in eCommerce, this is your thing!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"45-mailchimp\">#45: MailChimp<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1120\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"933\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/MailChimp-1024x933.png\" alt=\"Mailchimp facebook ad example\" class=\"wp-image-1120\" style=\"width:512px;height:467px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/MailChimp-1024x933.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/MailChimp-300x273.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/MailChimp-768x700.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/MailChimp.png 1036w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>In addition to being an amazing email marketing tool, MailChimp\u2019s ads also beam with authenticity. Using a custom design for your Facebook ads is always a preferred option (compared to generic stock images).<\/p>\n\n\n\n<p>See how to set up low-budget Facebook ad campaigns without using boring stock images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"46-sleeknote\">#46: Sleeknote<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1123\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"988\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Sleeknote-copy-1024x988.png\" alt=\"Sleeknote facebook ad\" class=\"wp-image-1123\" style=\"width:512px;height:494px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Sleeknote-copy-1024x988.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Sleeknote-copy-300x290.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Sleeknote-copy-768x741.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Sleeknote-copy.png 1038w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Sleeknote\u2019s Facebook ad promises quantifiable results, giving a better sense of how much their product can improve your marketing results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"47-asos\">#47: Asos<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1111\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/asos-facebook-ad-743x1024.png\" alt=\"asos facebook ad example\" class=\"wp-image-1111\" style=\"width:372px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/asos-facebook-ad-743x1024.png 743w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/asos-facebook-ad-218x300.png 218w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/asos-facebook-ad-768x1059.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/asos-facebook-ad.png 1015w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>If you\u2019re selling multiple products, use a carousel ad to show people all of them. Moreover, Asos\u2019s ad is super simple, making a light and pleasant impression. Even the SALE sign isn\u2019t too intrusive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"48-upwork\">#48: Upwork<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1128\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"970\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Upwork-1024x970.png\" alt=\"Upwork facebook ad example\" class=\"wp-image-1128\" style=\"width:512px;height:485px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Upwork-1024x970.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Upwork-300x284.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Upwork-768x728.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Upwork.png 1028w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>This Facebook ad by Upwork is also focusing on solving a problem for the customers. When writing your Facebook ad headlines, try to use an actionable verb such a \u201cGet\u201d \u201cTry\u201d \u201cDiscover\u201d to nudge people to take that action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"49-zenhub\">#49: ZenHub<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1129\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"935\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zenhub-facebook-ad-example-1024x935.png\" alt=\"zenhub facebook ad example\" class=\"wp-image-1129\" style=\"width:512px;height:468px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zenhub-facebook-ad-example-1024x935.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zenhub-facebook-ad-example-300x274.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zenhub-facebook-ad-example-768x701.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/zenhub-facebook-ad-example.png 1054w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>Lately, gradient\u2019s made a comeback and is being used across websites, ads, and other branded material. If you haven\u2019t tried a gradient Facebook ad yet, it\u2019s time to do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"50-hubspot\">#50: HubSpot<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized wp-image-1093\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"559\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Hubspot-facebook-ad-example.png\" alt=\"Hubspot facebook ad example\" class=\"wp-image-1093\" style=\"width:555px;height:419px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Hubspot-facebook-ad-example.png 740w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/08\/Hubspot-facebook-ad-example-300x227.png 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p><strong>What makes this ad so good:<\/strong><\/p>\n\n\n\n<p>One way to get people read the full ad copy is to pose an interesting questions. HubSpot\u2019s Facebook ad image asks \u201cHow well do you rank for SEO?\u201d Now which marketers wouldn\u2019t want to find out the answer?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"51-getresponse\">#51: GetResponse<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"983\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/getresponse-facebook-ad-example--1024x983.png\" alt=\"getresponse facebook ad example\" class=\"wp-image-1156\" style=\"width:512px;height:492px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/getresponse-facebook-ad-example--1024x983.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/getresponse-facebook-ad-example--300x288.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/getresponse-facebook-ad-example--768x737.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/getresponse-facebook-ad-example-.png 1054w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"52-graphicstock\">#52: GraphicStock<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"979\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/graphic-stock-ad-example-1024x979.png\" alt=\"graphic stock ad example\" class=\"wp-image-1159\" style=\"width:512px;height:490px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/graphic-stock-ad-example-1024x979.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/graphic-stock-ad-example-300x287.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/graphic-stock-ad-example-768x734.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/graphic-stock-ad-example.png 1052w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"53-marvel\">#53: Marvel<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1165\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/marvel-facebook-ad-example-1024x1005.png\" alt=\"marvel facebook ad example\" width=\"355\" height=\"372\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"54-packlane\">#54: Packlane<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"931\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/packlane-facebook-ad-example-1024x931.png\" alt=\"packlane facebook ad example\" class=\"wp-image-1168\" style=\"width:512px;height:466px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/packlane-facebook-ad-example-1024x931.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/packlane-facebook-ad-example-300x273.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/packlane-facebook-ad-example-768x698.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/packlane-facebook-ad-example.png 1054w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"55-nike\">#55: Nike<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"953\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Nike-Facebook-ad-example-1024x953.png\" alt=\"Nike Facebook ad example\" class=\"wp-image-1167\" style=\"width:512px;height:477px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Nike-Facebook-ad-example-1024x953.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Nike-Facebook-ad-example-300x279.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Nike-Facebook-ad-example-768x715.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Nike-Facebook-ad-example.png 1044w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"56-trapica\">#56: Trapica<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"977\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/trapica-Facebook-ad-example-1024x977.png\" alt=\"trapica Facebook ad example\" class=\"wp-image-1170\" style=\"width:512px;height:489px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/trapica-Facebook-ad-example-1024x977.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/trapica-Facebook-ad-example-300x286.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/trapica-Facebook-ad-example-768x733.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/trapica-Facebook-ad-example.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"57-yesware\">#57: Yesware<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"959\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/yesware-facebook-ad-example-1024x959.png\" alt=\"yesware facebook ad example\" class=\"wp-image-1178\" style=\"width:512px;height:480px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/yesware-facebook-ad-example-1024x959.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/yesware-facebook-ad-example-300x281.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/yesware-facebook-ad-example-768x719.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/yesware-facebook-ad-example.png 1064w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"58-copy-hackers\">#58: Copy Hackers<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"945\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Copy-Hackers-1024x945.png\" alt=\"Copy Hackers ad\" class=\"wp-image-1181\" style=\"width:512px;height:473px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Copy-Hackers-1024x945.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Copy-Hackers-300x277.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Copy-Hackers-768x709.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Copy-Hackers.png 1034w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"59-flywheel\">#59: Flywheel<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"436\" class=\"aligncenter wp-image-1182\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Flywheel-1-1024x968.png\" alt=\"Flywheel ad\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"60-leadpages\">#60: Leadpages<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Leadpages-1024x1024.png\" alt=\"Leadpages ad\" class=\"wp-image-1191\" style=\"width:512px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Leadpages-1024x1024.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Leadpages-150x150.png 150w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Leadpages-300x300.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Leadpages-768x768.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Leadpages-125x125.png 125w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Leadpages.png 1044w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"61-moz\">#61: Moz<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" width=\"413\" height=\"443\" class=\"aligncenter wp-image-1194\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Moz-remarketing-1018x1024.png\" alt=\"Moz remarketing\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"62-sprinklr\">#62: Sprinklr<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"961\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/sprinklr-1024x961.png\" alt=\"sprinklr facebook ad\" class=\"wp-image-1198\" style=\"width:512px;height:481px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/sprinklr-1024x961.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/sprinklr-300x282.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/sprinklr-768x721.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/sprinklr.png 1072w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"63-the-econimist\">#63: The Econimist<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"954\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/the-economis.png\" alt=\"the economist ad\" class=\"wp-image-1201\" style=\"width:460px;height:477px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/the-economis.png 920w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/the-economis-289x300.png 289w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/the-economis-768x796.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"64-tubular\">#64: Tubular<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"923\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Tubular-1024x923.png\" alt=\"Tubular facebook ad example\" class=\"wp-image-1202\" style=\"width:512px;height:462px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Tubular-1024x923.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Tubular-300x270.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Tubular-768x692.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Tubular.png 1076w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"65-wishloop\">#65: WishLoop<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/WishLoop-1018x1024.png\" alt=\"WishLoop ad example\" class=\"wp-image-1205\" style=\"width:509px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/WishLoop-1018x1024.png 1018w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/WishLoop-150x150.png 150w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/WishLoop-298x300.png 298w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/WishLoop-768x772.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/WishLoop-125x125.png 125w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/WishLoop.png 1070w\" sizes=\"auto, (max-width: 1018px) 100vw, 1018px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"66-appexchange\">#66: AppExchange<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"952\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/appexchange-1024x952.png\" alt=\"appexchange ad\" class=\"wp-image-1209\" style=\"width:512px;height:476px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/appexchange-1024x952.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/appexchange-300x279.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/appexchange-768x714.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/appexchange.png 1030w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"67-adstage\">#67: AdStage<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"979\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/AdStage-1024x979.png\" alt=\"AdStage facebook ad\" class=\"wp-image-1212\" style=\"width:512px;height:490px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/AdStage-1024x979.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/AdStage-300x287.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/AdStage-768x734.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/AdStage.png 1042w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"68-blue-bottle-coffee\">#68: Blue Bottle Coffee<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"942\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/blue-bottle-coffee-1024x942.png\" alt=\"blue bottle coffee ad\" class=\"wp-image-1213\" style=\"width:512px;height:471px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/blue-bottle-coffee-1024x942.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/blue-bottle-coffee-300x276.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/blue-bottle-coffee-768x706.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/blue-bottle-coffee.png 1048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"69-groupon\">#69: Groupon<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"621\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/groupon-facebook-ad-balloon.jpg\" alt=\"groupon-facebook-ad-balloon\" class=\"wp-image-1215\" style=\"width:508px;height:466px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/groupon-facebook-ad-balloon.jpg 677w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/groupon-facebook-ad-balloon-300x275.jpg 300w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"70-harvest\">#70: Harvest<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Harvest-1024x1024.png\" alt=\"Harvest ad example\" class=\"wp-image-1217\" style=\"width:512px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Harvest-1024x1024.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Harvest-150x150.png 150w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Harvest-300x300.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Harvest-768x768.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Harvest-125x125.png 125w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Harvest.png 1052w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"71-google-cloud\">#71: Google Cloud<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"914\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/google-cloud-1024x914.png\" alt=\"google cloud ad example\" class=\"wp-image-1223\" style=\"width:512px;height:457px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/google-cloud-1024x914.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/google-cloud-300x268.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/google-cloud-768x686.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/google-cloud.png 1082w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"72-krowdster\">#72: Krowdster<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1224\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/krowdster-905x1024.png\" alt=\"krowdster ad\" width=\"346\" height=\"415\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"73-compass\">#73: Compass<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"1024\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Compass-991x1024.png\" alt=\"Compass ad example\" class=\"wp-image-1225\" style=\"width:496px;height:512px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Compass-991x1024.png 991w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Compass-290x300.png 290w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Compass-768x794.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Compass.png 1070w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"74-drift\">#74: Drift<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"952\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/drift.png\" alt=\"drift facebook ad\" class=\"wp-image-1227\" style=\"width:447px;height:476px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/drift.png 894w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/drift-282x300.png 282w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/drift-768x818.png 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"75-eventbrite\">#75: Eventbrite<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"968\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/eventbrite-copy-1024x968.png\" alt=\"eventbrite facebook ad\" class=\"wp-image-1228\" style=\"width:512px;height:484px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/eventbrite-copy-1024x968.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/eventbrite-copy-300x283.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/eventbrite-copy-768x726.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/eventbrite-copy.png 1054w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"76-coschedule\">#76: CoSchedule<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1239\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Coschedule-facebook-ad-1024x992.png\" alt=\"Coschedule facebook ad\" width=\"370\" height=\"404\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"77-dell\">#77: Dell<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"959\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/dell2-1024x959.png\" alt=\"dell facebook ad\" class=\"wp-image-1240\" style=\"width:512px;height:480px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/dell2-1024x959.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/dell2-300x281.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/dell2-768x719.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/dell2.png 1032w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"78-amazon-prime-now\">#78: Amazon Prime Now<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1002\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Amazon-Prime-1024x1002.png\" alt=\"Amazon Prime ad\" class=\"wp-image-1245\" style=\"width:512px;height:501px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Amazon-Prime.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Amazon-Prime-300x294.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Amazon-Prime-768x752.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"79-autopilot\">#79: Autopilot<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1016\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Autopilot-copy-1024x1016.png\" alt=\"Autopilot facebook ad\" class=\"wp-image-1247\" style=\"width:512px;height:508px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Autopilot-copy-1024x1016.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Autopilot-copy-150x150.png 150w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Autopilot-copy-300x298.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Autopilot-copy-768x762.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Autopilot-copy-125x125.png 125w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/Autopilot-copy.png 1050w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"80-linkedin\">#80: LinkedIn<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"964\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/LinkedIn-1024x964.png\" alt=\"LinkedIn ad\" class=\"wp-image-1258\" style=\"width:512px;height:482px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/LinkedIn.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/LinkedIn-300x282.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/LinkedIn-768x723.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Aaand you&#8217;ve reached the end of this rundown.<\/p>\n\n\n\n<p>If you&#8217;d like to see your company&#8217;s amazingly awesome Facebook ad examples featured in this list, reach out.<\/p>","protected":false},"excerpt":{"rendered":"<p>Curated selection of Facebook ad examples from top brands in 2025. Get inspired.<\/p>","protected":false},"author":5,"featured_media":7250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[122,104,36,42,4],"tags":[115,88,58,114,116,30],"class_list":["post-5898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-122","category-ad-examples","category-facebook-ads","category-guide","category-in-depth","tag-115","tag-ad-examples","tag-design","tag-examples","tag-facebook-ad-examples","tag-facebook-ads"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>215+ Best Facebook Ad Examples (NEW 2025 Update)<\/title>\n<meta name=\"description\" content=\"See 215+ best Facebook ad examples with high engagement, likes, and comments. 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