{"id":6178,"date":"2025-01-13T11:21:15","date_gmt":"2025-01-13T11:21:15","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=6178"},"modified":"2025-05-06T12:56:23","modified_gmt":"2025-05-06T12:56:23","slug":"55-predictions-for-2025-marketing-trends","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/55-predictions-for-2025-marketing-trends\/","title":{"rendered":"55+ Predictions for 2025 Marketing Trends"},"content":{"rendered":"<p><strong>This article first appeared in my marketing newsletter.&nbsp;<a href=\"https:\/\/marketing-things.kit.com\/2c826e86c8\">Subscribe here<\/a>&nbsp;to be the first one to read new posts.<\/strong><\/p>\n\n\n\n<p>\u2026<\/p>\n\n\n\n<p><strong>TL;DR: Marketing trends will continue to shift A LOT this year\u2026<\/strong><\/p>\n\n\n\n<p><strong>Writing about&nbsp;<\/strong><a href=\"https:\/\/karolakarlson.com\/ro\/2024-marketing-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2024 marketing trends<\/strong><\/a><strong>,<\/strong>&nbsp;I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up.<\/p>\n\n\n\n<p>An important shift form the early 2020s is that&nbsp;<strong>marketing strategies, tactics, and channels have become increasingly differentiated among B2B v.s. B2C,<\/strong>&nbsp;virtual v.s. physical products.<\/p>\n\n\n\n<p>Also, there\u2019s a whole new space of&nbsp;<strong>AI marketing tools,<\/strong>&nbsp;the Everything Bagel Magic Powder to sprinkle on tasks that must become&nbsp;<em>more efficient<\/em>. Will we want to go on eating, daily, fast-delivery but low-quality dishes that all taste the same?<\/p>\n\n\n\n<p><strong>In 2025, I decided to do the annual fortune telling slightly differently&#8230;<\/strong><\/p>\n\n\n\n<p>As I failed to finalise my personal&nbsp;<strong>INs and OUTs&nbsp;<\/strong>list in time for the NYE (I got as far as&nbsp;<em>hypocrisy: OUT&nbsp;<\/em>and&nbsp;<em>coconut: IN<\/em>), I\u2019m going to make up for this oversight in my business-realm predictions.<\/p>\n\n\n\n<p>Opinionated as ever, here come&nbsp;<strong>my predictions for 2025 marketing trends&nbsp;<\/strong>in six categories.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/2025-marketing-trends.png\" alt=\"2025 marketing trends\" class=\"wp-image-6179\" style=\"width:400px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/2025-marketing-trends.png 1200w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/2025-marketing-trends-768x768.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/2025-marketing-trends-125x125.png 125w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>My experience being primarily in&nbsp;<strong>brand, marketing, and growth strategies for Seed and A-round tech companies,<\/strong>&nbsp;the forecasts are probably most relevant to the techy-unicorny world.<\/p>\n\n\n\n<p>However, there will be food for thought (bagels!) for marketers\/founders in all industries.<\/p>\n\n\n\n<p><strong>Check this out (if you want to prepare yourself for 2025) : <a href=\"https:\/\/karolakarlson.com\/ro\/80-marketing-audit-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">80 Marketing Audit Questions \u2013 Free Checklist<\/a><\/strong><\/p>\n\n\n\n<p><strong>And learn to become better in marketing from these 25+ <a href=\"https:\/\/karolakarlson.com\/ro\/25-best-marketing-newsletters-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">TOP Marketing &amp; Growth Newsletters<\/a><\/strong> that I recommend in 2025.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/ai-and-automation.png\" alt=\"ai and automation trends in marketing in 2025\" class=\"wp-image-6180\" style=\"width:700px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/ai-and-automation.png 1200w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/ai-and-automation-768x192.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>AI will be a huge marketing trend in 2025, as it was already in the second half of 2024. <\/strong><\/p>\n\n\n\n<p>The question is: <strong>do we actually want the resulting average-content tsunami <\/strong>to wash over our inboxes &amp; feeds? <\/p>\n\n\n\n<p><strong>IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More AI tools to automate more tasks &amp; be more efficient. What\u2019s done with the time saved with \u201cefficiency\u201d remains a mystery.<\/li>\n\n\n\n<li>More lame, inhuman, uncreative content flooding all social media feeds until, around 2027, the last human logs off their Instagram, TikTok, and LinkedIn accounts.<\/li>\n\n\n\n<li>A few actually useful AI tools that automate intern- and specialist-level tasks. Like AI-compiled media monitoring reports, AI-scraped + enriched lead lists.<\/li>\n<\/ul>\n\n\n\n<p><strong>OUT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creativity + personality in advertising, social posts, sales pitches &gt;&gt; leading to worse results for marketing teams using AI tools.<\/li>\n\n\n\n<li>Manual reporting + spreadsheet\u2019ing that leads to better understanding of what\u2019s working and what isn\u2019t.<\/li>\n\n\n\n<li>Engagement on social media and elsewhere. There is simply too much CONTENT.<\/li>\n<\/ul>\n\n\n\n<p><strong>Also IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers.<\/li>\n\n\n\n<li>Democracy: more small brands able to launch digital ad campaigns without hiring an agency.<\/li>\n\n\n\n<li>AI-written marketing &amp; sales emails that sound like your grandfather&#8217;s been let loose behind keyboard: awkward.<\/li>\n\n\n\n<li>C-level people\u2019s inboxes flooded by 10x more spammy sales &amp; marketing emails &gt;&gt; leading to new AI-powered inbox curation tools get lots of VC interest.<\/li>\n<\/ul>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p><strong>By the 2nd half of 2025, everyone is so tired of AI that we finally begin thinking with our own heads again.<\/strong><\/p>\n\n\n\n<p>Bad marketers will be unable to restore their creative brain cells. Good marketers get lots of job offers and\/or a raise.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/social-media-trends-in-2025.png\" alt=\"social media trends in 2025\" class=\"wp-image-6181\" style=\"width:700px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/social-media-trends-in-2025.png 1200w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/social-media-trends-in-2025-768x192.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>The key social media trend in 2025 will be: <em>less is more<\/em>. <\/strong>Think high-quality content that really makes people (you yourself) want to engage with it.<\/p>\n\n\n\n<p><strong>IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All social channels: posts and videos that either a) entertain or b) teach something&nbsp;<em>new<\/em>&nbsp;and&nbsp;<em>original<\/em>&nbsp;get most engagement.<\/li>\n\n\n\n<li>Instagram &amp; TikTok: More (big-)brand collaborations with celebrities + other big-name brands.<\/li>\n\n\n\n<li>Instagram &amp; TikTok: Reels videos bring 90% or more of total reach. UGC-style videos continue to get highest engagement.<\/li>\n\n\n\n<li>Instagram &amp; TikTok: Meme-style videos and images with brand insertions.<\/li>\n\n\n\n<li>LinkedIn: \u201cComment to get X\u201d style posts get highest engagement. B2B creators give away even more valuable stuff. More people begin to give away free stuff until the entry level gets too high for most.<\/li>\n\n\n\n<li>LinkedIn: Even more C-level people building a personal brand. Errr, their marketing team building their personal brand &gt;&gt; more hiring for social media positions.<\/li>\n<\/ul>\n\n\n\n<p><strong>Big IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reddit! More of us resort to Reddit as the last humans-only social platform with trustworthy information.<\/li>\n<\/ul>\n\n\n\n<p><strong>OUT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All social channels: Easy growth for brands with unoriginal ideas\/product that can\u2019t hire a good social media marketer and\/or agency.<\/li>\n\n\n\n<li>TikTok: Fatigue on both consumer + marketing team level &gt;&gt; fewer collaborations with TikTok content creators.<\/li>\n\n\n\n<li>Instagram: Brand accounts with mediocre content stop getting any engagement on their feed posts. It\u2019s a MUST to do&nbsp;<em>creative &amp; fun<\/em>&nbsp;Stories + Reels.<\/li>\n\n\n\n<li>LinkedIn: Video posts are out. We\u2019re finally ready to admit the algos don\u2019t love them.<\/li>\n\n\n\n<li>LinkedIn: Carousel posts that were bread-and-butter in 2024 get low engagement.<\/li>\n\n\n\n<li>LinkedIn: Personal-story style posts with overflowing fake emotionality. &#8220;I had tears in my eyes when reading your comments.&#8221; Please, get a grip on yourself and\/or book a therapist consultation.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/brand-marketing-in-2025.png\" alt=\"brand marketing in 2025\" class=\"wp-image-6187\" style=\"width:700px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/brand-marketing-in-2025.png 1200w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/brand-marketing-in-2025-768x192.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Branding in 2025<\/strong> will take some interesting turns, from <strong>anti-AI storytelling<\/strong> to <strong>multi-million brand collaborations<\/strong> with film stars, pop artists, and top 1% social media creators. <\/p>\n\n\n\n<p><strong>IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anti-AI brand storytelling. &#8220;There is no AI&#8221; inside our product becoming a relevant value proposition to large customer segments.<\/li>\n\n\n\n<li>Brands with original\u2014borderline insane\u2014storytelling. Think Liquid Death and IKEA. Big props Bolt&#8217;s brand team who boarded the train already in late 2023.<\/li>\n\n\n\n<li>AI-powered (visual) brand generation. Unsure yet if this is a good or a bad thing. Certainly, we\u2019ll end up with more of the same and boring. But more brands can launch faster.<\/li>\n\n\n\n<li>Big-name brand collaborations with movies, celebrities, other big-name brands. Developed as multi-million advertising campaigns, both online and offline.<\/li>\n\n\n\n<li>B2B influencer marketing. LinkedIn Content Creator is now a valid (and lucrative) job title.<\/li>\n<\/ul>\n\n\n\n<p><strong>OUT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-led brand storytelling. Guess what&#8230; Not everyone wants AI algorithms to choose what they eat, listen, watch.<\/li>\n\n\n\n<li>B2C influencer marketing. The ROI just doesn&#8217;t justify it, and people don&#8217;t engage with obviously sponsored content.<\/li>\n\n\n\n<li>Great product being enough to win new users&#8217; attention &amp; love. In the overcrowded, all products need an engaging brand narrative and strategy to get it before people&#8217;s eyes.<\/li>\n\n\n\n<li>Especially in B2B software: Best products no longer take over competitors&#8217; clients. The first movers will lock in most users as it&#8217;s too time- and energy-consuming to change tools\/things for just another 10% improvement.<\/li>\n<\/ul>\n\n\n\n<p><strong>A very sad OUT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sustainability and CSR. We tried, people didn\u2019t care, we&nbsp;<em>were<\/em>&nbsp;the people.<\/li>\n\n\n\n<li>Greenwashing is finally out. Everyone&#8217;s tired of being treated like an idiot by brands saying their product is sustainable because it&#8217;s packaged in recyclable cardboard box.<\/li>\n<\/ul>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>In 2025, we&#8217;re finally&nbsp;<strong>admitting our hypocrisy as consumers: &#8220;green&#8221; equals not buying.<\/strong>&nbsp;But instead of not buying, we&#8217;ll simply stop talking about fake sustainability nonsense.<\/p>\n\n\n\n<p>On the bright side,&nbsp;<strong>second-hand and vintage apps + platforms will continue to thrive.&nbsp;<\/strong>It&#8217;s cheaper, more original, and delivered to your doorstep. And (!) things produced before Y2K (2000) have&nbsp;<strong>10x superior quality<\/strong>&nbsp;v.s. current Big Retail output (same goes for luxury brands).<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/advertising-trends-in-2025.png\" alt=\"advertising trends in 2025\" class=\"wp-image-6182\" style=\"width:700px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/advertising-trends-in-2025.png 1200w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/advertising-trends-in-2025-768x192.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>In advertising (both offline and online) there will be a drop in spending across platforms. <\/strong>Not only has the ROI of paid ads declined over the past five years \u2013 there is also less budget to spend.<\/p>\n\n\n\n<p><strong>IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PR and publicity continues to be a high-ROI marketing investment. In case you have something interesting\u2014or crazy\u2014to say.<\/li>\n\n\n\n<li>Medium-size brands (in addition to household name brands) shifting to soft storytelling and brand campaigns v.s. performance marketing.<\/li>\n\n\n\n<li>Advertisements (online + offline) with huge IN YOUR FACE TEXT blocks on single-colour backgrounds as our collective attention span deteriorates further to invertebrate level.<\/li>\n\n\n\n<li>Google Ads continue to outperform other digital ad channels.<\/li>\n\n\n\n<li>More marketers launching Reddit ads, now that there\u2019s a bigger audience on the platform &gt;&gt; buy Reddit stock NOW?<\/li>\n<\/ul>\n\n\n\n<p><strong>OUT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital advertising on Meta + TikTok keeps getting more expensive and less efficient. &gt;&gt; But is there a better option, especially for small brands? Organic social + top-quality content + cold sales seem like top contenders.<\/li>\n\n\n\n<li>Static ad creatives with clear messaging still outperform most video ads.<\/li>\n\n\n\n<li>As in any other year, advertisements with ultra-creative copywriting and design that perform worse than ads saying \u201cget 20% your first order\u201d\u2014or better yet, ads saying \u201cSALE.\u201d Will creative teams and ad agencies ever learn?<\/li>\n<\/ul>\n\n\n\n<p>\u200b<br>\u200b<strong>High-level OUT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Money. At times of shaky economy, companies will cut spending in all areas, and marketing is one of the first to take the hit. We&#8217;ll probably see more layoffs (specialist-level people replaced with AI) and advertising budget cuts.<\/li>\n\n\n\n<li>Growth. The cost-cutting festival will also mean slower growth for most companies. Especially as market is reluctant to spend.<\/li>\n<\/ul>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p>Not to lose faith!&nbsp;<strong>Many successful companies were launched during recession.<\/strong>&nbsp;And it&#8217;s because of&nbsp;<strong>low competition, lower advertising costs, access to talent&nbsp;<\/strong>that they could expand so fast. Think Uber, Airbnb, Slack, Pinterest, Instagram in 2008.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/marketing-design-trends-2025.png\" alt=\"marketing design trends 2025\" class=\"wp-image-6183\" style=\"width:700px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/marketing-design-trends-2025.png 1200w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/marketing-design-trends-2025-768x192.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>In 2025, high-quality web and brand aesthetics become key to earning customers&#8217; trust<\/strong>, as well as getting their attention in the first place. <\/p>\n\n\n\n<p><strong>Do <em>not<\/em> rely on AI for your creatives. <\/strong><\/p>\n\n\n\n<p><strong>IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small brands using AI tools like Canva for marketing creatives and wondering why their marketing isn\u2019t working.<\/li>\n\n\n\n<li>AI-generated photos and CGI animations that are, in fact, an improvement from stock photos &amp; videos.<\/li>\n\n\n\n<li>Many cool aesthetic trends, from 3D to Y2K retro style to frosted-glass effects &gt;&gt; innovation won&#8217;t stop but is affordable to well-funded brands mostly.<\/li>\n\n\n\n<li>Template-based websites for small and just-launched brands that look better than what average branding agencies produce. Premium-level $100 templates on Squarespace, WordPress, WebFlow have gotten&nbsp;<em>good<\/em>.<br>\u200b<\/li>\n<\/ul>\n\n\n\n<p><strong>OUT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI design tools will eventually lose users as they fail to deliver high-quality creatives.<\/li>\n\n\n\n<li>Social media experts &amp; paid social marketers who can\u2019t use Figma. Hate to break this to you but Canva templates are just not good enough. They never were.<\/li>\n\n\n\n<li>Collaborating with large we-do-it-all agencies &gt;&gt; shift towards boutique agencies &amp; freelance experts to work with high-level experts v.s. have juniors on your campaigns.<\/li>\n<\/ul>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<p><strong>As I observed in a&nbsp;<\/strong><a href=\"https:\/\/www.linkedin.com\/posts\/karola-karlson_ai-activity-7281988560121946112-Ub8k?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn post,<\/strong><\/a><strong>&nbsp;<\/strong>it was sad to see Adobe&#8217;s annual design trends report shift from cool stuff to AI stuff this year.&nbsp;<strong>For aesthetic inspiration in 2025<\/strong>, I recommend these two reports on Behance.&nbsp;<a href=\"https:\/\/www.behance.net\/gallery\/211544349\/Graphic-Design-Trends-2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>One<\/strong><\/a><strong>.&nbsp;<\/strong><a href=\"https:\/\/www.behance.net\/gallery\/209674381\/Design-Trends-2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Two<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/content-marketing-trends-2025.png\" alt=\"content marketing trends 2025\" class=\"wp-image-6184\" style=\"width:700px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/content-marketing-trends-2025.png 1200w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/content-marketing-trends-2025-768x192.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Traditional blog-based content marketing is dead in 2025.<\/strong> Content marketers will need to diversify into newsletters and social media marketing.<\/p>\n\n\n\n<p><strong>IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newsletters! Brands launching their own Substacks or other-platform newsletters that are so good they compete with media publications. See more: <a href=\"https:\/\/karolakarlson.com\/ro\/25-best-marketing-newsletters-in-2025\/\"><strong>25+Best Marketing Newsletters in 2025<\/strong><\/a>.<\/li>\n\n\n\n<li>B2B brands publishing less but higher-quality content. Think extensive guides, free courses, trend reports v.s. 800-word blog articles.<\/li>\n\n\n\n<li>B2C brands launch their own media publications, either news-style or video platforms that compete with big media companies&nbsp;<em>vis \u00e0 vis<\/em>&nbsp;quality and audience numbers. See<\/li>\n\n\n\n<li>Marketers using AI tools for content writing. Hate, no, happy to break this to you:&nbsp;<em>no<\/em>&nbsp;AI tool can write text 100% as good as one written by an experienced writer.<\/li>\n\n\n\n<li>BUT good writers can use ChatGPT (you really need&nbsp;<em>no<\/em>&nbsp;other tools) to accelerate their research + writing process.<\/li>\n<\/ul>\n\n\n\n<p><strong>All my predictions here are AI-free.<\/strong>&nbsp;I wasn\u2019t even tempted to ask ChatGPT \u201cwhat are the marketing trends in 2025?\u201d It would simply scrape other blog articles, mostly by junior marketers. Would you really want to read those?<\/p>\n\n\n\n<p><strong>OUT:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For most brands, publishing a blog for SEO purposes is&nbsp;<em>pass\u00e9<\/em>. AI-powered search results kill lots of organic traffic, content marketing becomes more technical and complicated.<\/li>\n\n\n\n<li>People coming to your blog directly. Nope, you\u2019ll have to work hard on marketing any piece of content to attract people to it: social media, newsletter, paid ads.<\/li>\n\n\n\n<li>Podcasts as marketing strategy is finally out. There are too many good established ones competing for the time we all save thanks to AI tools\u2014and that we spend watching Netflix or YouTube\u2026<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p><strong>Personal IN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whenever googling stuff like \u201cbest toaster\u201d or \u201cbest recipe for x\u201d adding the word \u201cReddit\u201d to the end of my query and trusting people in Reddit forums to get honest, human, useful information.<\/li>\n<\/ul>\n\n\n\n<p>&#8230;<\/p>\n\n\n\n<p>\u200bThanks for reading!<\/p>\n\n\n\n<p><strong>Want more articles like this? <a href=\"https:\/\/marketing-things.kit.com\/2c826e86c8\">Subscribe to my weekly newsletter with 15,000+ readers<\/a>.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"575\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/marketing-trends-2025.gif\" alt=\"moomin gif\" class=\"wp-image-6185\" style=\"width:300px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/marketing-trends-2025.gif 800w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/01\/marketing-trends-2025-768x552.gif 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Read about 55+ key marketing trends in 2025, from AI to advertising to content marketing.<\/p>","protected":false},"author":5,"featured_media":7243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[122,35,42,4],"tags":[],"class_list":["post-6178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-122","category-golden","category-guide","category-in-depth"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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