{"id":6219,"date":"2025-01-27T10:32:37","date_gmt":"2025-01-27T10:32:37","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=6219"},"modified":"2025-05-06T12:56:12","modified_gmt":"2025-05-06T12:56:12","slug":"80-marketing-audit-questions","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/80-marketing-audit-questions\/","title":{"rendered":"80 Marketing Audit Questions: Free Checklist"},"content":{"rendered":"

This article first appeared in the Marketing Fix marketing newsletter. Join 15,000+ subscribers here<\/a> to be the first one to read new posts.<\/strong><\/p>\n\n\n\n

Every Friday, you’ll get new secret-sauce \ud83e\udd6b\ud83e\udd6b\ud83e\udd6b growth strategies, free templates, and hacks I’ve used on 50+ startups. I also share occasional feisty opinion pieces (like this one<\/a>).<\/p>\n\n\n\n

\u2026<\/p>\n\n\n\n

What is a marketing audit?<\/h2>\n\n\n\n

You can think of a marketing audit as a complete check-up of your marketing strategy. <\/strong>Audits are done 1-2 times per year, and give you a deep dive into your marketing efforts to see what\u2019s working and what\u2019s not, and what could be optimised for better results.<\/p>\n\n\n\n

As I wrote in a previous article on TOP mistakes of slow-growth companies<\/a>, “the goal of a marketing audit is to understand how your business is doing in all aspects and channels of marketing and growth.”<\/p>\n\n\n\n

A well-done marketing audit will…<\/strong><\/p>\n\n\n\n

    \n
  1. Align your marketing strategy with your revenue goals.<\/li>\n\n\n\n
  2. Show which of your marketing channels bring high v.s. low ROI.<\/li>\n\n\n\n
  3. Reveal what your competitors’ best practices & strategies.<\/li>\n\n\n\n
  4. Give you new ideas and opportunities for growth.<\/li>\n\n\n\n
  5. Result in a prioritised roadmap for the next 6 months.<\/li>\n<\/ol>\n\n\n\n

    In order to get answers to all of the above questions, you’ll have to invest a good amount of time into the audit. <\/p>\n\n\n\n

    When conducting marketing audits for my clients, I usually spend 20+ hours and the resulting document is about 60 pages long (including screenshots).<\/strong><\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"how<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    What does a marketing audit cover?<\/h2>\n\n\n\n

    A good marketing audit digs into every aspect of your strategy, acquisition, and customer engagement activities.<\/p>\n\n\n\n

    Here are the 8 key chapters of a marketing audit:<\/strong><\/p>\n\n\n\n

      \n
    1. Results & Reporting<\/li>\n\n\n\n
    2. Website & Purchase Flow<\/li>\n\n\n\n
    3. Brand & Value Proposition<\/li>\n\n\n\n
    4. Social Media Marketing<\/li>\n\n\n\n
    5. Customer Acquisition<\/li>\n\n\n\n
    6. Content Marketing & SEO<\/li>\n\n\n\n
    7. Email Marketing & Automation<\/li>\n\n\n\n
    8. Summary & Next 12 Months Plan<\/li>\n<\/ol>\n\n\n\n

      Previously, I’ve also used the following template:<\/p>\n\n\n\n

      \"<\/figure>\n\n\n\n
      <\/div>\n\n\n\n

      How to do a marketing audit?<\/h2>\n\n\n\n

      The best way to do a marketing audit is the 360-degree approach.<\/strong> <\/p>\n\n\n\n

      You should cover all the key aspects of your growth and marketing strategy, from planning and reporting to detailed per-channel analysis.<\/p>\n\n\n\n

      Start by defining what you want to get out of your audit.<\/strong><\/p>\n\n\n\n