{"id":6235,"date":"2025-02-04T20:14:50","date_gmt":"2025-02-04T20:14:50","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=6235"},"modified":"2025-06-10T15:14:19","modified_gmt":"2025-06-10T15:14:19","slug":"25-best-marketing-newsletters-in-2025","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/25-best-marketing-newsletters-in-2025\/","title":{"rendered":"25+ Best Marketing Newsletters in 2025 \u2013\u00a0Read by TOP 5% Marketers"},"content":{"rendered":"

What are the best marketing newsletters to read in 2025?<\/p>\n\n\n\n

The ones that are truly worth subscribing for, and don’t just leave your inbox clogged with unread messages…<\/p>\n\n\n\n

Here are the TOP 15 newsletters for curious marketers:<\/strong><\/p>\n\n\n\n

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  1. Growth in Reverse<\/strong> by Chenell Basilio<\/li>\n\n\n\n
  2. Creator Science<\/strong> by Jay Clouse<\/li>\n\n\n\n
  3. Marketing Fix<\/strong> by Karola Karlson<\/li>\n\n\n\n
  4. Newsletter Operator<\/strong> by Matt McGarry<\/li>\n\n\n\n
  5. Marketing Ideas<\/strong> by Tom Orbach<\/li>\n\n\n\n
  6. GTM Strategist<\/strong> by Maja Voje<\/li>\n\n\n\n
  7. Growth Unhinged<\/strong> by Kyle Poyar<\/li>\n\n\n\n
  8. How They Grow<\/strong> by Jaryd Hermann<\/li>\n\n\n\n
  9. Demand Curve<\/strong> by Julian Shapiro<\/li>\n\n\n\n
  10. Lenny’s Newsletter<\/strong> by Lenny Rachitsky<\/li>\n\n\n\n
  11. Social Files<\/strong> by Tommy Clark<\/li>\n\n\n\n
  12. \u200bSocial Juice<\/strong> by Jaskaran Singh<\/li>\n\n\n\n
  13. The Performers<\/strong> by Aazar Ali Shad<\/li>\n\n\n\n
  14. Bram’s Buzz<\/strong> by Bram Van der Hallen<\/li>\n\n\n\n
  15. Kieran\u2019s Monthly<\/strong> by Kieran Flanagan<\/li>\n<\/ol>\n\n\n\n

    Keep reading for an overview of each newsletter, links for subscribing, and even more suggestions.<\/strong><\/p>\n\n\n\n

    Why should you read marketing newsletters in 2025?<\/h2>\n\n\n\n

    These days, no top marketers learn by reading articles in old marketing blogs.<\/p>\n\n\n\n

    Instead, they search their LinkedIn feeds<\/strong> for the latest news and discussions.<\/p>\n\n\n\n

    And they open their inboxes to<\/strong> find new deep dives on growth tactics, social media hacks, and strategic GTM by the leading content creators in industry.<\/p>\n\n\n\n

    One thing that amazed me while researching the best marketing\/growth newsletters<\/strong> is the abundance of excellence.<\/p>\n\n\n\n

    Two more takeaways: <\/p>\n\n\n\n

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    1. 75% of the big newsletters run on Substack…<\/li>\n\n\n\n
    2. And their creators make millions<\/em> of $ annually from subscriptions, courses, and consulting.<\/li>\n<\/ol>\n\n\n\n

      Huh, what a world\u2026<\/p>\n\n\n\n

      So all the more reason for them to pour hours, thought, and craft into the weekly dispatches. And all the more reason to subscribe and get the top-quality articles (mostly) for free.<\/p>\n\n\n\n

      I listed 15 newsletters that I genuinely value and try to read weekly. <\/strong>They\u2019re my go-to Narnia closet into new experiments, tools, and growth tactics.<\/p>\n\n\n\n

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      TOP newsletters for audience growth<\/h2>\n\n\n\n

      Let’s start with the best marketing creators that write about building audience and selling products. <\/p>\n\n\n\n

      1. <\/strong>Growth in Reverse<\/strong><\/span><\/a> by Chenell Basilio (60k readers)<\/strong><\/h3>\n\n\n\n

      If there\u2019s one marketing newsletter that I never leave unopened, it\u2019s Chenell\u2019s. Every week, she spends 20h reverse engineering million-dollar newsletter\u2019s growth journey. And guess what \u2013 the (often genius) hacks these creators use are applicable to product-led companies, too.<\/p>\n\n\n\n

      Start by reading: 7 Newsletter Growth Strategies From Studying Top Creators<\/p>\n\n\n\n

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      2. <\/strong>Creator Science<\/span><\/strong><\/a> by Jay Clouse (60k readers)<\/strong><\/h3>\n\n\n\n

      Jay\u2019s newsletter\u2019s signup page says it all: \u201cweekly experiments, expert insights, and proven strategies to grow your audience, build trust, and boost your income.\u201d<\/p>\n\n\n\n

      Start by reading: Designing Your Premise<\/p>\n\n\n\n

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      3. Marketing Fix<\/a> by Karola Karlson (15k readers)<\/strong><\/h3>\n\n\n\n

      Join 15,000+ marketers & founders reading the Marketing Fix newsletter. Biweekly on Fridays, you’ll get new secret-sauce \ud83e\udd6b\ud83e\udd6b\ud83e\udd6b growth strategies, free templates, and growth hacks tested on 50+ startups. Plus occasional feisty opinion pieces.<\/p>\n\n\n\n

      Start by reading: 55+ predictions for 2025 marketing trends<\/a><\/p>\n\n\n\n

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      4. <\/strong>Newsletter Operator<\/span><\/strong><\/a> by Matt McGarry (N\/A readers)<\/strong><\/h3>\n\n\n\n

      About 80% of Matt\u2019s content is focused on newsletter growth. The other 20% is articles on building his own business: experiments, growth levers, and more. Another newsletter in my inbox that I always open.<\/p>\n\n\n\n

      Start by reading: How To Get Your First 1,000 Newsletter Subscribers In 30 Days<\/p>\n\n\n\n

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      5. <\/strong>Creator Economy<\/span><\/strong><\/a> by Peter Yang (70k readers)<\/strong><\/h3>\n\n\n\n

      Peter spent 10+ years leading product teams at Meta, Amazon, Reddit, and Roblox. Now, he\u2019s covering product growth and AI tech in his Creator Economy newsletter. The point of it? To make us excited about tech world again \u2013 and he very often succeeds.<\/p>\n\n\n\n

      Start by reading: 30 Lessons from 30 Top Product Leaders<\/p>\n\n\n\n

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      Newsletters for growing market share & revenue<\/h2>\n\n\n\n

      If you’re interesting in learning about product growth and grow-to-marketing strategy, these are the best five newsletters to subscribe to. <\/p>\n\n\n\n

      6. <\/strong>GTM Strategist<\/span><\/strong><\/a> by Maja Voje<\/strong> (15k readers)<\/strong><\/h3>\n\n\n\n

      Maja\u2019s newsletter (and LinkedIn content) is one of my recent favourite discoveries. What I find most valuable are the templates Maja sources from other creators or creates by herself.<\/p>\n\n\n\n

      Start by reading: One Page, <20 min: All You Need to Craft Your Business Strategy
      \u200b<\/p>\n\n\n\n

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      7. <\/strong>Growth Unhinged<\/strong><\/a> by Kyle Poyar (65k readers)<\/strong><\/h3>\n\n\n\n

      Kyle\u2019s free marketing newsletter takes a close look at the unorthodox playbooks of fastest-growing startups. Expect in-depth case studies and deep dive takes on pricing & packaging, go-to-market strategy, SaaS metrics, product-led growth (PLG) and more.<\/p>\n\n\n\n

      Start by reading: \u201cThe best growth advice of 2024\u201d<\/p>\n\n\n\n

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      8. <\/strong>How They Grow<\/span><\/strong><\/a> by Jaryd Hermann (28k readers)<\/strong><\/h3>\n\n\n\n

      If you\u2019re interested in the backstage of high-growth brands\u2019 marketing & product decisions, you\u2019ve just got to read How They Grow. My personal favourites are the breakdowns of specific companies\u2019 growth strategies, e.g. \u201cHow Figma Grows\u201d and \u201cHow Shopify Grows.\u201d Jaryd\u2019s product background makes him a great analyst to spot product-led growth tactics.<\/p>\n\n\n\n

      Start by reading: \u201cHow do the greatest companies win?\u201d<\/p>\n\n\n\n

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      \"how<\/figure>\n\n\n\n

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      9.<\/strong> Demand Curve<\/span><\/strong><\/a> by Julian Shapiro (101k readers)<\/strong><\/h3>\n\n\n\n

      Julian\u2019s newsletter looks at fast-growing startups\u2019 tactics and strategies, and gets you excited about testing \u2018em all on your own product. The subjects range from detailed channels\u2019 hacks to high-level thinking \u2013 you\u2019ll never know what\u2019s coming next but it\u2019s certainly interesting.<\/p>\n\n\n\n

      Start by reading: 10 Ways to Write Hooks (with examples)
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      10. <\/strong>Lenny’s Newsletter<\/span><\/strong><\/a> by Lenny Rachitsky (959k readers)<\/strong><\/h3>\n\n\n\n

      As the insane number of subscribers hints, this newsletter is a HIT. Read it for deep dives on household-name tech companies\u2019 growth tactics, as well as invaluable product strategy guides.<\/p>\n\n\n\n

      I can\u2019t even pick one article I most like\u2026 There are so many, conveniently listed under a post titled \u201cThe Best of Lenny\u2019s Newsletter\u20142024 Edition\u201d<\/p>\n\n\n\n

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      Newsletters to grow your socials & paid ad campaign ROI<\/strong><\/h2>\n\n\n\n

      Alright, social media and paid social marketers. Here comes your<\/em> list.<\/p>\n\n\n\n