{"id":666,"date":"2018-02-26T10:04:51","date_gmt":"2018-02-26T10:04:51","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=666"},"modified":"2020-02-16T15:03:17","modified_gmt":"2020-02-16T15:03:17","slug":"facebook-ad-design","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/","title":{"rendered":"25 Facebook Ad Design Hacks  (2019 Guide)"},"content":{"rendered":"<p><strong>Your Facebook ads&#8217; design is one of the key components that make your campaign either succeed or fail.<\/strong><\/p>\n<p>When I got started with Facebook advertising around 4 years ago, in all honesty, I had<em>\u00a0no idea <\/em>how Facebook advertising works.<\/p>\n<p>Fast forward to 2019, managing millions of dollars in Facebook ads budget has taught me a lot. I&#8217;ve digged into Facebook ads big time, and have since contributed tens of articles on this topic to:<\/p>\n<ul>\n<li><a href=\"http:\/\/contentmarketinginstitute.com\/2017\/03\/promote-blog-content-facebook\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Content Marketing Institute<\/a><\/li>\n<li><a href=\"https:\/\/adespresso.com\/academy\/blog\/test-100-facebook-ads-one-month-what-we-learned\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AdEspresso blog<\/a><\/li>\n<li><a href=\"https:\/\/klientboost.com\/ppc\/facebook-custom-audience\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">KlientBoost blog<\/a><\/li>\n<li><a href=\"https:\/\/blog.kissmetrics.com\/emotional-marketing-to-facebook-ads\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kissmetrics blog<\/a><\/li>\n<\/ul>\n<p>Up next, you&#8217;ll find the 25 Facebook and Instagram ad design hacks that have sometimes resulted in 200%+ higher CTRs and conversion rates.<\/p>\n<p>Expect to see tons of case studies, A\/B test results, and success stories \u2013 and apply all of them to your own Facebook ad campaigns.<\/p>\n<p><strong>Read more: <a href=\"https:\/\/karolakarlson.com\/ro\/best-facebook-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">162 best Facebook ads in 2018 and 2019<\/a><\/strong><\/p>\n<p>Want to improve your writing skills as well? Read this guide on <a href=\"https:\/\/karolakarlson.com\/ro\/copywriting-for-facebook-and-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">copywriting for social media<\/a> and Facebook posts.<\/p>\n<p>Make sure that all your Facebook ads have the correct measurements by following this guide on <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-specs-and-size\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad size in 2020<\/a>.<\/p>\n<h2 style=\"text-align: center;\">Your Facebook ad design is critically important<\/h2>\n<p>A Facebook ad image can make or break your campaign.<\/p>\n<p><u><a href=\"http:\/\/www.consumeracquisition.com\/100k-facebook-ads-tested-heres-works\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Consumer Acquisition<\/a><\/u>\u00a0found that images are arguably the most important part of your ads \u2014 they\u2019re responsible for 75%-90% of ad performance.<\/p>\n<p>If your ad image fails to catch attention, nobody will read your ad copy.<\/p>\n<p>So it\u2019s crucial that you\u2019re constantly <u><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-ab-testing-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a><\/u><u><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-ab-testing-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0new Facebook ad designs<\/a><\/u>\u00a0to find a winning solution.<\/p>\n<p>At Scoro, we\u2019ve tested at least 20 different ad designs over the past 10 months.<\/p>\n<figure style=\"width: 514px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/scoro-facebook-ad-ab-tests.png\" alt=\"scoro facebook ad ab tests\" width=\"514\" height=\"535\" \/><figcaption class=\"wp-caption-text\">We really do believe in great ad designs<\/figcaption><\/figure>\n<p><strong>Did all those various ad designs really have different CTRs and conversion rates?<\/strong><\/p>\n<p><strong><em>They sure did.<\/em><\/strong><\/p>\n<p>Here\u2019s an example of three different Facebook ad design\u2019s performance:<\/p>\n<figure style=\"width: 618px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Scoro-ad-images.png\" alt=\"Scoro ad images\" width=\"618\" height=\"216\" \/><figcaption class=\"wp-caption-text\">We tested three various ad designs<\/figcaption><\/figure>\n<figure style=\"width: 643px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/scoro-ad-performance.png\" alt=\"scoro ad performance\" width=\"643\" height=\"165\" \/><figcaption class=\"wp-caption-text\">Every ad design had a different CTR<\/figcaption><\/figure>\n<p>So you better create your first highly converting Facebook ad designs and put them all on trial in a quick A\/B test.<\/p>\n<p>And then, once you\u2019ve tested enough ads and applied the best design hacks, boom, you\u2019ve found yourself an ad image that people can\u2019t help but click.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #1:<br \/>\nUse colourful Facebook ad images<\/h2>\n<p>If you think about the Facebook newsfeed, it\u2019s full on photos and dull ads.<\/p>\n<p>Creating a colourful ad that pops into people\u2019s eyes is the best way to earn their attention.<\/p>\n<p>And you don\u2019t even need hardcore Photoshop skills to do it. Take a look at this <a href=\"https:\/\/karolakarlson.com\/ro\/best-facebook-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad example<\/a> by <u><a href=\"http:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">OptinMonster<\/a><\/u>\u00a0\u2013 their ad is super simple yet compelling.<\/p>\n<figure style=\"width: 448px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/optin-monster-facebook-ad.png\" alt=\"optin monster facebook ad\" width=\"448\" height=\"427\" \/><figcaption class=\"wp-caption-text\">Keep your Facebook ad design simple and colourful<\/figcaption><\/figure>\n<p>Research shows that people make up their minds <u><a href=\"http:\/\/www.emeraldinsight.com\/doi\/abs\/10.1108\/00251740610673332\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">within 90 seconds<\/a><\/u>\u00a0of their initial interaction with people or products. About 62\u201090% of their assessment is based on colors alone.<\/p>\n<p><strong>If you\u2019re unsure which colour to use, you can:<\/strong><\/p>\n<ul>\n<li>Keep to your branded colours<\/li>\n<li>Choose according to the colour psychology<\/li>\n<li>A\/B test 3-5 different colours<\/li>\n<\/ul>\n<p>The New York Times is constantly testing new Facebook ad colours to avoid ad fatigue and appeal to more people.<\/p>\n<figure style=\"width: 539px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/new-york-times-facebook-ads.png\" alt=\"new york times facebook ads\" width=\"539\" height=\"247\" \/><figcaption class=\"wp-caption-text\">I wonder which variation worked best<\/figcaption><\/figure>\n<p>There\u2019s one more thing you should know about colourful Facebook ads, leading us to the next point.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #2:<br \/>\nUse highly contrasted colours<\/h2>\n<p>A study by <u><a href=\"http:\/\/blog.usabilitytools.com\/color-vs-contrast\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">UsabilityTools<\/a><\/u>\u00a0showed that using highly contrasting landing page call-to-actions resulted in 75% higher click-through rate, compared to a low-contrast CTA.<\/p>\n<p>Higher contrasts help to draw more attention to your ad.<\/p>\n<p>Take <u><a href=\"http:\/\/www.nike.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Nike<\/a><\/u>\u2019s ad for example. Their contrasting carousel ad immediately catches attention.<\/p>\n<figure style=\"width: 466px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Nike.png\" alt=\"Nike Facebook ad design\" width=\"466\" height=\"440\" \/><figcaption class=\"wp-caption-text\">Don\u2019t be afraid of high contrasts<\/figcaption><\/figure>\n<p>Here\u2019s another example by <u><a href=\"https:\/\/www.udemy.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Udemy<\/a><\/u>\u00a0(notice the contrast between orange and white ad elements).<\/p>\n<figure style=\"width: 444px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Screen-Shot-2017-03-07-at-19.41.56.png\" alt=\"Udemy's facebook ad design\" width=\"444\" height=\"451\" \/><figcaption class=\"wp-caption-text\">Udemy\u2019s Facebook ad design contrasts white with orange<\/figcaption><\/figure>\n<p>But sometimes, the contrast you\u2019re looking for isn\u2019t the one between ad elements. You can also create Facebook ads that contrast with the entire newsfeed.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #3:<br \/>\nCreate ads that contrast with the entire newsfeed<\/h2>\n<p>We once ran an A\/B test to see what works best \u2013 a colourful red ad vs. an ad with a white background.<\/p>\n<figure style=\"width: 536px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Capture.jpg\" alt=\"Scoro facebook ad images\" width=\"536\" height=\"281\" \/><figcaption class=\"wp-caption-text\">Guess which variation won?<\/figcaption><\/figure>\n<p><strong>We discovered that the white ad had a 60% higher CTR and attracted 40% more conversions at the same budget.<\/strong><\/p>\n<p>Sure, there are other aspects that might have contributed to the light ad\u2019s success. However, as we kept using this ad design with new ad copy and CTAs, it returned awesome results for months to come.<\/p>\n<p>Here\u2019s another example by <u><a href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Squarespace<\/a><\/u>. They&#8217;ve\u00a0contrasted white image background with colourful icons, making the ad easy to notice.<\/p>\n<figure style=\"width: 391px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Squarespace.png\" alt=\"Squarespace Facebook ad design\" width=\"391\" height=\"365\" \/><figcaption class=\"wp-caption-text\">You\u2019d immediately notice this ad in your newsfeed<\/figcaption><\/figure>\n<p>So here\u2019s my recommendation: Test creating Facebook ad images with white backgrounds \u2013 they\u2019re sure to differentiate you from other Facebook advertisers.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #4:<br \/>\nAdd your value proposition in the ad image<\/h2>\n<p>If your ad image is the first thing people notice, it makes sense to place your key message right there in the image.<\/p>\n<p>Make sure that the ad image text is short and sweet.<\/p>\n<p><u><a href=\"https:\/\/www.upwork.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Upwork<\/a><\/u>, for instance, uses the in-ad copy of \u201cFind Your Perfect Freelancer,\u201d placing their UVP in front of the ad viewers\u2019 eyes.<\/p>\n<figure style=\"width: 513px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Upwork-2.png\" alt=\"Upwork Facebook ad design\" width=\"513\" height=\"471\" \/><figcaption class=\"wp-caption-text\">Place your value prop in the Facebook ad image<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Facebook ad design hack #5:<br \/>\nKeep your\u00a0in-image copy short<\/h2>\n<p>Facebook doesn\u2019t like ad images with too much copy on them and will start to limit your ads\u2019 reach if they\u2019re heavy on copy.<\/p>\n<p>Instead of getting a \u201cYes\u201d or \u201cNo\u201d from Facebook, your ad\u2019s text density will fit into one of the four classifications:<\/p>\n<ul>\n<li>Ok<\/li>\n<li>Low<\/li>\n<li>Medium<\/li>\n<li>High<\/li>\n<\/ul>\n<p>You can test your ad\u2019s classification by using Facebook\u2019s <u><a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Text Overlay Tool<\/a><\/u>.<\/p>\n<p>The good thing is that Facebook sends advertisers email notifications, guiding your attention to text-heavy ads.<\/p>\n<figure style=\"width: 521px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/facebook-text-warning.png\" alt=\"facebook text warning\" width=\"521\" height=\"277\" \/><figcaption class=\"wp-caption-text\">Facebook will notify you via email<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Facebook ad design hack #6:<br \/>\nUse creatives that spark emotions<\/h2>\n<p>I bet you\u2019ve never thought about using ad images that make people emotional, especially if you\u2019re in B2B business.<\/p>\n<p>However, there\u2019s plenty of evidence to make you re-consider.<\/p>\n<p>An analysis of 1,400 successful ad campaign case studies found that campaigns with purely emotional content performed <u><a href=\"http:\/\/www.neurosciencemarketing.com\/blog\/articles\/emotional-ads-work-best.htm#sthash.yu8l31Jn.dpuf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">about twice as well<\/a><\/u>\u00a0(31% vs. 16%) as those with only rational content.<\/p>\n<p>There\u2019s really no limit to the emotions you can bring into play \u2013 excitement, melancholy, happiness, sadness, surprise, etc. Just make sure the emotion matches your ad\u2019s offer.<\/p>\n<p><u><a href=\"https:\/\/www.eventbrite.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Eventbrite<\/a><\/u>\u2019s colourful ad image shows people at a concert, sparking the emotions of fun and belonging. This trend can also be noticed in many <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram ad examples<\/a>.<\/p>\n<figure style=\"width: 428px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/eventbrite-facebook-ad.png\" alt=\"eventbrite facebook ad\" width=\"428\" height=\"409\" \/><figcaption class=\"wp-caption-text\">Test creating emotive ads<\/figcaption><\/figure>\n<p><u><a href=\"http:\/\/www.trendhunter.com\/slideshow\/marketing-campaign\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Trend Hunter Marketing<\/a><\/u>\u00a0analyzed 55 emotional marketing campaigns, and found the average popularity score to be 8.0 \u2014 higher than in other campaign categories.<\/p>\n<p>The next time you\u2019re adding new ad designs to your Facebook campaigns, consider testing an emotional image.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #7:<br \/>\nUse the right image size<\/h2>\n<p>Make sure that your Facebook ad design is at least 1200 x 628 pixels wide (the standard size), and that the colors look solid on all screen types.<\/p>\n<p>While Facebook also allows advertisers to upload images in different sizes, following the guidelines is a surefire way\u00a0make your ads look good on every screen.<\/p>\n<p><a href=\"https:\/\/advertise-grow-blog.myshopify.com\/collections\/frontpage\/products\/e-book-200-facebook-ad-examples?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=facebook_ad_examples\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4307 size-full\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad.gif\" alt=\"facebook ad examples ebook\" width=\"1400\" height=\"800\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad.gif 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad-768x439.gif 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2 style=\"text-align: center;\">Facebook ad design hack #8:<br \/>\nUse symbols to your advantage<\/h2>\n<p><u><a href=\"https:\/\/www.psychologytoday.com\/blog\/inside-the-consumer-mind\/201302\/how-emotions-influence-what-we-buy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Studies show<\/a><\/u>\u00a0that people rely on emotions, rather than information, to make brand decisions. As you include a symbol in your ad image, people will associate your brand with the symbol\u2019s meaning.<\/p>\n<p>Here\u2019s my favourite example by <u><a href=\"https:\/\/sumo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sumo<\/a><\/u>.\u00a0Their ad displays a growth chart, and that\u2019s exactly what their product helps to achieve \u2013 increase your website traffic.<\/p>\n<figure style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/sumome-facebook-ad-example-1.png\" alt=\"sumome facebook ad example 1\" width=\"410\" height=\"412\" \/><figcaption class=\"wp-caption-text\">Sumo&#8217;s growth curve = ?<\/figcaption><\/figure>\n<p><u><a href=\"https:\/\/www.sanebox.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SaneBox<\/a><\/u>\u2019s Facebook ad uses Gmail icons so that people will immediately associate their product with email.<\/p>\n<figure style=\"width: 408px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Sanebox-2.png\" alt=\"Sanebox facebook ad design\" width=\"408\" height=\"379\" \/><figcaption class=\"wp-caption-text\">SaneBox uses a popular icon as ad image<\/figcaption><\/figure>\n<p>But that\u2019s not the only reason SaneBox is using the Gmail icon. They\u2019re also benefitting from the fact that people recognize a popular brand that they already trust.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #9:<br \/>\nInclude well-known concepts and logos<\/h2>\n<p>Remember when I told you about our light Facebook ad that performed extremely well?<\/p>\n<p>Another reason it might have brought a high ROI is that it included many popular brands logos: Dropbox, MailChimp, iCal&#8230;<\/p>\n<figure style=\"width: 399px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Scoro-facebook-ad-design.png\" alt=\"Scoro facebook ad design\" width=\"399\" height=\"399\" \/><figcaption class=\"wp-caption-text\">Test including well-known logos in your ad design<\/figcaption><\/figure>\n<p>Studies show that our brains <u><a href=\"http:\/\/www.sciencedaily.com\/releases\/2006\/11\/061128083022.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">prefer recognizable brands<\/a><\/u>. If your product has integrations with other popular tools or you collaborate with a well-known brand, show it in your Facebook ads.<\/p>\n<p>Here\u2019s another smart example by <u><a href=\"https:\/\/www.123-reg.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">123 Reg<\/a><\/u>\u00a0that uses WordPress\u2019 logo in their ad design.<\/p>\n<figure style=\"width: 389px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/123-reg-facebook-ad.png\" alt=\"123 reg facebook ad\" width=\"389\" height=\"374\" \/><figcaption class=\"wp-caption-text\">123 Reg\u2019s Facebook ad creative uses WordPress\u2019 logo<\/figcaption><\/figure>\n<p><strong>Tip:<\/strong> When running a <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-app-install-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook App Install ads campaign<\/a>, include the App Store icons in your ad image to indicate you&#8217;re promoting a mobile app.<\/p>\n<p>The simple Facebook ad hack of using well-known logos is hardly used. Test it out and be among the first to benefit.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #10:<br \/>\nMake ad designs personal with hero shots<\/h2>\n<p>According to <u><a href=\"http:\/\/www.psychologicalscience.org\/observer\/the-psychological-study-of-smiling#.WJwUIhJ97dQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">research<\/a><\/u>\u00a0by Psychological Science, seeing a smiling person makes us feel happy, comfortable and safe.<\/p>\n<p>Don\u2019t limit yourself to using hero shots on your landing pages. Try replacing your current Facebook a design with a picture of a happy customer.<\/p>\n<p><u><a href=\"http:\/\/www.marketingexperiments.com\/blog\/general\/stock-images-tested.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Marketing Experiments<\/a><\/u>\u00a0shows that using a real person associated with your product instead of a stock photo can increase conversions by 35%.<\/p>\n<p>Here\u2019s an example by <u><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">WordPress<\/a><\/u>, featuring an image of a happy user.<\/p>\n<figure style=\"width: 418px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Wordpress-facebook-ad-example.png\" alt=\"Wordpress facebook ad example\" width=\"418\" height=\"404\" \/><figcaption class=\"wp-caption-text\">Notice how WordPress has also included their logo<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Facebook ad design hack #11:<br \/>\nMix hero shots with a short ad copy<\/h2>\n<p>If your hero shot takes up only part of your Facebook ad image, add some copy on the other side of the image.<\/p>\n<p>According to <u><a href=\"http:\/\/designshack.net\/articles\/layouts\/are-you-using-these-two-simple-elements-to-ramp-up-conversion-rates\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Design Shack<\/a><\/u>, captions get read 200% more than body copy so you<\/p>\n<p>want to make the most of them.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #12:<br \/>\nShow your product in action<\/h2>\n<p>People usually like to see what they\u2019re buying. So it makes a lot of sense to include your product on your ad.<\/p>\n<p>A study by the <u><a href=\"https:\/\/now.uiowa.edu\/2014\/02\/one-ear-and-out-other\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">University of Iowa<\/a><\/u>\u00a0compared our hearing memory to the visual memory. We\u2019re hardwired to remember things we see much longer compared to things we hear.<\/p>\n<p>To make people remember your products, place them in your ad image, just like <u><a href=\"http:\/\/www.narscosmetics.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NARS Cosmetics<\/a><\/u>\u00a0has done:<\/p>\n<figure style=\"width: 395px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/NARS-2.png\" alt=\"NARS facebook ad example\" width=\"395\" height=\"377\" \/><figcaption class=\"wp-caption-text\">NARS\u2019 Facebook ad is also intensely coloured<\/figcaption><\/figure>\n<p><strong>Showing your product in the ad images is beneficial in many ways:<\/strong><\/p>\n<ul>\n<li>People can immediately see whether they like your product<\/li>\n<li>If your product looks nice, more people will click on your ads<\/li>\n<li>People start to imagine themselves using your product, making them more likely to purchase<\/li>\n<li>It helps adjust people\u2019s expectations to what they\u2019ll see on your landing page<\/li>\n<li>It helps to increase brand awareness<\/li>\n<\/ul>\n<p>You don\u2019t need to have a physical product to showcase it in your Facebook ads. An online product can look just as good. Take <u><a href=\"https:\/\/www.pipedrive.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pipedrive<\/a><\/u>\u2019s Facebook ad, for example:<\/p>\n<figure style=\"width: 420px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Pipedrive-facebook-ad.png\" alt=\"Pipedrive facebook ad\" width=\"420\" height=\"390\" \/><figcaption class=\"wp-caption-text\">Love what they\u2019ve done with the 4.5-star rating<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Facebook ad design hack #13:<br \/>\nShow the \u201cbefore and after\u201d<\/h2>\n<p>If your product needs to be unpacked or prepared in some way or another, you can include both of the phases in your Facebook ad.<\/p>\n<p>Showing the before and after is highly engaging as it makes people\u2019s brains put together the full story. With this one simple Facebook ad hack, you\u2019ve turned your offer into a story.<\/p>\n<p>Take a look at this Facebook ad example by <u><a href=\"https:\/\/www.plated.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Plated<\/a><\/u>. It tells a story of receiving a subscription package and cooking it into a delicious meal.<\/p>\n<figure style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Plated-2.png\" alt=\"Plated facebook ad design\" width=\"410\" height=\"395\" \/><figcaption class=\"wp-caption-text\">Plated shows you the before and after<\/figcaption><\/figure>\n<p>The \u201cbefore-and-after\u201d technique follows George Loewenstein\u2019s <u><a href=\"https:\/\/www.wired.com\/2015\/12\/psychology-of-clickbait\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u201cinformation-gap\u201d theory<\/a><\/u>\u00a0proved in the \u201890s: The curious individual is motivated to obtain the missing information to reduce or eliminate the feeling of deprivation.<\/p>\n<p>If you show the before and after images, people will spend more time engaging with your ads while their brains develop the missing parts of the story.<\/p>\n<p>However,\u00a0not all &#8220;before and after&#8221; ads get approved by Facebook. According to Facebook&#8217;s <a href=\"https:\/\/www.facebook.com\/policies\/ads\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Advertising Policies<\/a>:<br \/>\n<em>&#8220;Ads must not contain &#8220;before-and-after&#8221; images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.&#8221;<\/em><\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #14:<br \/>\nTell better stories with carousel ads<\/h2>\n<p>A report by <u><a href=\"http:\/\/www.kineticsocial.com\/wp-content\/uploads\/2015\/10\/2015-Q3-Social-Trends-Data-Report.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kinetic Social<\/a><\/u>\u00a0says that carousel ads are 10 times better at getting people to click through compared to static sponsored posts on Facebook.<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Carousel-ads-performance.png\" alt=\"Carousel ads performance\" width=\"500\" height=\"270\" \/><figcaption class=\"wp-caption-text\">Carousel ads have a lot higher ROI<\/figcaption><\/figure>\n<p>While I\u2019m not 100% convinced that carousel ads\u2019 ROI is really 1000% higher that that of regular ads, this ad type can help you increase the CTRs to some extent.<\/p>\n<p>Carousel ads let you add up to 10 successive offers to showcase your product or tell a story.<\/p>\n<p><u><a href=\"https:\/\/hired.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Hired<\/a><\/u>\u00a0has used the carousel ad format to make their Facebook ad appeal to a number of developers.<\/p>\n<figure style=\"width: 391px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/hired-facebook-ad.png\" alt=\"hired facebook ad\" width=\"391\" height=\"367\" \/><figcaption class=\"wp-caption-text\">Hired\u2019s ad will appeal to all kinds of developers<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Facebook ad design hack #15:<br \/>\nUse carousel ads to show process<\/h2>\n<p>If you\u2019re working in a SaaS company, you can set up a carousel ad that shows the various steps of your sign-up process.<\/p>\n<p>If you&#8217;re offering a subscription service, you could guide people through the subscription and delivery phases.<\/p>\n<p><strong>How to create awesome carousel ads that get clicks:<\/strong><\/p>\n<ol>\n<li>Tell a consistent story throughout the slideshow<\/li>\n<li>Make your ad\u2019s first slide so good people want to see the rest<\/li>\n<li>Include a clear call to action (Get, Try, Learn, etc.) under each slide<\/li>\n<\/ol>\n<h2 style=\"text-align: center;\">Facebook ad design hack #16:<br \/>\nMake sure your creatives are unique<\/h2>\n<p>If you\u2019re working with tens of different ad designs over a short period of time, ensure they all look trustworthy and high in quality.<\/p>\n<p>Never compromise high quality over quantity.<\/p>\n<p>One stellar Facebook ad image can be worth 10x more than five low-quality images. Take <u><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MailChimp<\/a><\/u>\u2019s ad, for example:<\/p>\n<figure style=\"width: 460px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Mailchimp-facebook-ad-.png\" alt=\"Mailchimp facebook ad \" width=\"460\" height=\"408\" \/><figcaption class=\"wp-caption-text\">MailChimp\u2019s using custom images instead of stock photos<\/figcaption><\/figure>\n<p>Avoid using stock photos, especially the free ones. People are tired of seeing the same images in their newsfeed over and over again.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #17:<br \/>\nUse a colour overlay to create a branded look<\/h2>\n<p>If you\u2019re looking for a quick way to create Facebook and Instagram ad designs that differentiate you from the rest, use this hack from <u><a href=\"https:\/\/holini.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Holini<\/a><\/u>.<\/p>\n<p>They always add a light purple layer over their blog images. This way, their content\u2019s easily recognizable and they can use free stock photos as the background layer.<\/p>\n<figure style=\"width: 462px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Holini-facebook-ad.png\" alt=\"Holini facebook ad\" width=\"462\" height=\"582\" \/><figcaption class=\"wp-caption-text\">Holini\u2019s my fave PPC agency, check them out!<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Facebook ad design hack #18:<br \/>\nBe consistent with your ad designs<\/h2>\n<p>If you want to get the benefit of increased brand recognition in addition to sales, try to keep your ad designs consistent over time.<\/p>\n<p>This doesn\u2019t mean that you can\u2019t test various colours or different image types. However, try to keep at least some ad elements in place.<\/p>\n<ul>\n<li>If you want to test different background colours, keep the fonts and foreground the same<\/li>\n<li>If you\u2019re planning to test animated images vs. stock photos, keep the colours close to those on your website<\/li>\n<li>If you\u2019re testing various in-image messages, keep the background unchanged<\/li>\n<\/ul>\n<p>For example, <u><a href=\"https:\/\/www.marketo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Marketo<\/a><\/u> always uses their branded colour purple in creatives:<\/p>\n<figure style=\"width: 568px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Marketo-Facebook-ad-design.png\" alt=\"Marketo Facebook ad design\" width=\"568\" height=\"302\" \/><figcaption class=\"wp-caption-text\">Marketo\u2019s ad images are immediately recognizable<\/figcaption><\/figure>\n<p><u><a href=\"https:\/\/adespresso.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AdEspresso<\/a><\/u>\u2019s Facebook ads always feature their brand mascot, making the ad image instantly recognizable in the newsfeed.<\/p>\n<figure style=\"width: 532px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/adespresso-facebook-ad-design.png\" alt=\"adespresso facebook ad design\" width=\"532\" height=\"259\" \/><figcaption class=\"wp-caption-text\">AdEspresso\u2019s has created a brand mascot<\/figcaption><\/figure>\n<p><u><a href=\"http:\/\/newscred.com\/theacademy\/learn\/millennial-mind\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NewsCred\u2019s study<\/a><\/u>\u00a0found that 62% of Millennials feel that online content drives their loyalty to a brand. The most important driver of brand loyalty for Millennials is a great product at 77%. That\u2019s followed closely by brand recognition and trust at 69%.<\/p>\n<p>Making brand recognition one of your Facebook advertising goals will pay off in the long term as people get increasingly used to your products.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #19:<br \/>\nMatch your ad designs with landing pages<\/h2>\n<p>If you clicked on an ad featuring a delicious ice cream and then landed on a website selling dog food, you\u2019d probably feel quite negative about the deceiving ad.<\/p>\n<p>Getting people to click on your ads is only half the victory. You also need to get people make a purchase on your landing page.<\/p>\n<p><strong>As we matched our ad designs closely with our landing page, we saw the conversion rates go up by 20-35%.<\/strong><\/p>\n<p>Here\u2019s an example of the Facebook ad images we used:<\/p>\n<figure style=\"width: 395px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Scoro-facebook-ad.png\" alt=\"Scoro facebook ad\" width=\"395\" height=\"397\" \/><figcaption class=\"wp-caption-text\">Our ad image has a dark background<\/figcaption><\/figure>\n<p>Notice how the ad\u2019s background matches exactly with the landing page:<\/p>\n<figure style=\"width: 552px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/scoro-landing-page.png\" alt=\"scoro landing page\" width=\"552\" height=\"295\" \/><figcaption class=\"wp-caption-text\">Our landing page features a matching background<\/figcaption><\/figure>\n<p>There are other great examples out there. Take a look at <u><a href=\"https:\/\/www.thistle.co\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Thistle<\/a><\/u>\u2019s Facebook ad and landing page:<\/p>\n<figure style=\"width: 427px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Thistle.png\" alt=\"Thistle\" width=\"427\" height=\"406\" \/><figcaption class=\"wp-caption-text\">Thistle\u2019s ad features bright colours and delicious food<\/figcaption><\/figure>\n<figure style=\"width: 434px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Thistle-landing-page.png\" alt=\"Thistle landing page\" width=\"434\" height=\"346\" \/><figcaption class=\"wp-caption-text\">Thistle\u2019s landing page uses the same colour code<\/figcaption><\/figure>\n<p>Don\u2019t forget to also match your ad offers with landing pages to increase the conversion rate.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #20:<br \/>\nReplace static images with video ads<\/h2>\n<p>When analyzing the ROI of video ads, <u><a href=\"http:\/\/www.kineticsocial.com\/wp-content\/uploads\/2015\/10\/2015-Q3-Social-Trends-Data-Report.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kinetic Social<\/a><\/u>\u00a0found that video ads have the lowest eCPC, with an average eCPC of $0.18.<\/p>\n<p><strong>We\u2019ve tested Facebook video ads in Scoro and there are a couple of key learnings I\u2019d like to share with you:<\/strong><\/p>\n<ul>\n<li>The first 5 seconds are the most important ones \u2013 you need to immediately catch people\u2019s attention so that they\u2019ll watch the rest of the video.<\/li>\n<li>Videos work well with complex products, giving you a chance to explain all your product\u2019s benefits<\/li>\n<li>Adding captions to your video increases the view rates. According to <u><a href=\"https:\/\/www.facebook.com\/business\/news\/updated-features-for-video-ads\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook<\/a><\/u>, captioned video ads increase video view time by an average of 12%.<\/li>\n<\/ul>\n<p>You can either promote a video of your product or share branded video content like <u><a href=\"http:\/\/www.adidas.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Adidas<\/a><\/u>\u00a0has done:<\/p>\n<figure style=\"width: 369px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/adidas-facebook-video.png\" alt=\"adidas facebook video\" width=\"369\" height=\"433\" \/><figcaption class=\"wp-caption-text\">10k likes? \u2013 Not bad!<\/figcaption><\/figure>\n<p><strong>Tip:\u00a0<\/strong>Keep your videos short \u2013 <u><a href=\"https:\/\/wistia.com\/blog\/does-length-matter-it-does-for-video-2k12-edition\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Wistia<\/a><\/u>\u00a0discovered that on average, people watch more than 80% of a video shorter than 30 seconds. However, \u00a0as the video length increases, the engagement drops.<\/p>\n<p>See these <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-video-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">21 Facebook video ad examples<\/a> for tons of inspiration.<\/p>\n<h2 style=\"text-align: center;\">Facebook ad design hack #21:<br \/>\nInclude discount offers in your ad image<\/h2>\n<p>If you\u2019re running a Facebook or <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram campaign<\/a> offering a discount, make sure that people notice the offer as soon as possible.<\/p>\n<p>For example, <u><a href=\"https:\/\/www.moo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MOO<\/a><\/u>\u2019s Facebook ad has a large yellow \u201c25% off\u201d sign right in the ad image, making their offer clearly visible.<\/p>\n<figure style=\"width: 442px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Moo.png\" alt=\"Moo Facebook ad design\" width=\"442\" height=\"410\" \/><figcaption class=\"wp-caption-text\">MOO\u2019s Facebook ad features a discount offer<\/figcaption><\/figure>\n<p><strong>How to create better discount offers for your Facebook ads:<\/strong><\/p>\n<ul>\n<li>Promote limited-time offers, flash sales, limited-stock items, etc.<\/li>\n<li>Define clear dates, e.g. \u201cToday only\u201d or \u201cOffer ends in 24h\u201d to create a sense of urgency<\/li>\n<li>Offer a substantial discount, e.g. \u201cGet 25% off today\u201d<\/li>\n<li>Match your advertisement\u2019s offer on your landing page<\/li>\n<li>Place the discount offer in your ad\u2019s headline or the image<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">Facebook ad design hack #22:<br \/>\nInclude a straightforward call to action<\/h2>\n<p>While A\/B testing Facebook ads at Scoro, we <u><a href=\"https:\/\/adespresso.com\/academy\/blog\/10-questions-answer-split-testing-facebook-ads\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">discovered<\/a><\/u>\u00a0that the ad with the \u201cSign Up\u201d CTA outperformed the ad with the \u201cLearn More\u201d CTA by 14.5%.<\/p>\n<p>There are mainly two reasons for that:<\/p>\n<ul>\n<li>The \u201cSign Up\u201d CTA matched the offer on our landing page<\/li>\n<li>People who clicked on the \u201cSign Up\u201d CTA were more willing to sign up than the ones who just wanted to learn more<\/li>\n<\/ul>\n<figure style=\"width: 469px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/scoro-call-to-actions.png\" alt=\"scoro call to actions\" width=\"469\" height=\"309\" \/><figcaption class=\"wp-caption-text\">In our case, the \u201cSign Up\u201d CTA was the winner<\/figcaption><\/figure>\n<p>When creating ad designs, don\u2019t lose sight of your <u><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">final Facebook advertising goal<\/a><\/u>\u00a0\u2013 conversions. While people are more likely to click on low-threat CTAs such as \u201cLearn More\u201d, they\u2019ll actually convert at a higher rate after having clicked the \u201cSign Up\u201d CTA.<\/p>\n<p>Test adding the call-to-action in your ad image to draw more attention to the action you\u2019d like the ad viewer to take. Here\u2019s a nice example by <u><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">LinkedIn<\/a><\/u>:<\/p>\n<figure style=\"width: 424px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/LinkedIn.png\" alt=\"LinkedIn facebook ad example\" width=\"424\" height=\"399\" \/><figcaption class=\"wp-caption-text\">Test adding CTAs in your ad image<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Facebook ad design hack #23:<br \/>\nUse GIFs instead of images<\/h2>\n<p>Earlier in 2017, Facebook announced that it\u2019s now letting advertisers use GIFs as ad image.<\/p>\n<figure style=\"width: 469px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/FacebookAdsManagerAnimatedGIFsInVideoAds.jpg\" alt=\"Use GIFs in facebook ads\" width=\"469\" height=\"182\" \/><figcaption class=\"wp-caption-text\">You can now add GIFs in your Facebook ads<\/figcaption><\/figure>\n<p>As there are still many people who have no idea about this, you can use this Facebook ad hack to your advantage.<\/p>\n<p>In fact, Buffer\u2019s put together an <u><a href=\"https:\/\/blog.bufferapp.com\/animated-gifs\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">awesome guide<\/a><\/u>\u00a0on creating your own GIFs.<\/p>\n<figure style=\"width: 356px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Gif-Facebook-ad-example-1.gif\" alt=\"Gif Facebook ad example 1\" width=\"356\" height=\"431\" \/><figcaption class=\"wp-caption-text\">That\u2019s so cool!<\/figcaption><\/figure>\n<p><strong>How to create a Facebook ad with an animated GIF:<\/strong><\/p>\n<ul>\n<li>Create a Facebook ad campaign in the Ads Manager<\/li>\n<li>Instead of selecting your ad\u2019s image, select a GIF that you can upload to the Videos section<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">Facebook ad design hack #24:<br \/>\nCreate location-specific ad images<\/h2>\n<p>There\u2019s a simple rule that applies to all Facebook ad campaigns \u2013 the more relevant your ads are to the target audience, the more they\u2019ll convert.<\/p>\n<p>Location-specific Facebook ads take the relevance to the next level.<\/p>\n<p>By mentioning particular cities in their ad images, Lyft\u2019s able to catch more people\u2019s attention. That\u2019s because people will immediately view the ad as more relevant as it mentions their current location.<\/p>\n<figure style=\"width: 603px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Lyft-facebook-ad-design.png\" alt=\"Lyft facebook ad design\" width=\"603\" height=\"290\" \/><figcaption class=\"wp-caption-text\">Lyft\u2019s using location-specific designs<\/figcaption><\/figure>\n<p>Mazda <u><a href=\"http:\/\/www.merchenta.com\/retargeting\/case-studies\/geo-targeting\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">created dynamic ads<\/a><\/u>\u00a0based on geographic radius to target people who are likely to go to a specific Mazda dealership. The results were staggering: Visitors who saw these ads converted at a 53% higher rate than the control group.<\/p>\n<p><strong>Tip:<\/strong>\u00a0Make sure that your location-specific target audience is big enough to justify the extra time you spend on creating new location-specific ads.<\/p>\n<figure id=\"attachment_941\" aria-describedby=\"caption-attachment-941\" style=\"width: 645px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.mindtitan.com\/?utm_source=aggregate&amp;utm_medium=paid-ads\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-941\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-1024x187.png\" alt=\"ai agency\" width=\"645\" height=\"118\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-1024x187.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-300x55.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots-768x140.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/mindtitan-chatbots.png 1400w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/a><figcaption id=\"caption-attachment-941\" class=\"wp-caption-text\">This is a sponsored post from a brand I believe in.<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">Facebook ad design hack #25:<br \/>\nAvoid ad fatigue by rotating ads<\/h2>\n<p>Imagine you log in to your Facebook Ads Manager account and notice that your campaign\u2019s performance is down 50% from two days before.<\/p>\n<p>What happened?<\/p>\n<p>This scary marketers\u2019 nightmare is called the <u><a href=\"https:\/\/adespresso.com\/academy\/blog\/overcome-ad-fatigue-keep-cpa-down\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Facebook ad fatigue<\/a><\/u>\u00a0\u2013 the moment when your target audience gets tired of seeing your ads.<\/p>\n<p><u><a href=\"https:\/\/adespresso.com\/academy\/blog\/overcome-ad-fatigue-keep-cpa-down\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">AdEspresso\u2019s analysis<\/a><\/u>\u00a0showed that Facebook ads\u2019 cost-per-click increases by more than 45% on the second ad view and over 120% after a person has seen the same ad 6 times.<\/p>\n<figure style=\"width: 514px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/facebook-ad-frequency.png\" alt=\"facebook ad frequency\" width=\"514\" height=\"293\" \/><figcaption class=\"wp-caption-text\">High ad frequency increases CPC and lowers the CTR<\/figcaption><\/figure>\n<p>So how can you avoid your ad designs becoming old news?<\/p>\n<p><strong>Here\u2019s the secret tactic I like to use with all my customers: <\/strong>we\u2019re rotating our ad designs, so that the target audience will see a different ad design every few days.<\/p>\n<p>Here\u2019s how it works:<\/p>\n<ol>\n<li>Set up 3-5 ad sets with different ad designs<\/li>\n<li>Schedule each ad set to be active on different weekdays<\/li>\n<\/ol>\n<figure style=\"width: 440px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/04\/Ad-scheduling.png\" alt=\"Ad scheduling\" width=\"440\" height=\"330\" \/><figcaption class=\"wp-caption-text\">Set up custom Facebook ad schedules<\/figcaption><\/figure>\n<p>Now, you don\u2019t need to worry about your target audience seeing the same ad design over and over again. They\u2019ll only see each design a couple of times, extending your Facebook campaign\u2019s lifetime by multiple weeks.<\/p>\n<p><a href=\"https:\/\/advertise-grow-blog.myshopify.com\/collections\/frontpage\/products\/e-book-200-facebook-ad-examples?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=facebook_ad_examples\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4307 size-full\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad.gif\" alt=\"facebook ad examples ebook\" width=\"1400\" height=\"800\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad.gif 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad-768x439.gif 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>  <\/p>","protected":false},"excerpt":{"rendered":"<p>No matter whether you&#8217;re in B2C or B2B business, this article will significantly improve your Facebook ad design skills.<\/p>","protected":false},"author":1,"featured_media":673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[36,4,9],"tags":[],"class_list":["post-666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-in-depth","category-ppc"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25 Facebook Ad Design Hacks (2019 Guide)<\/title>\n<meta name=\"description\" content=\"Facebook ad design hacks learned from spending $1M+ campaign budget. 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