{"id":7058,"date":"2025-04-03T10:01:05","date_gmt":"2025-04-03T10:01:05","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=7058"},"modified":"2025-05-06T12:54:37","modified_gmt":"2025-05-06T12:54:37","slug":"10-linkedin-ad-mistakes-made-by-linkedin","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/10-linkedin-ad-mistakes-made-by-linkedin\/","title":{"rendered":"10 LinkedIn Ad Mistakes&#8230; Made by LinkedIn Itself"},"content":{"rendered":"<p><strong>Searching for bad examples of LinkedIn ad creatives for my new <a href=\"https:\/\/learn.karolakarlson.com\/b2b-ad-creatives-on-demand-course\" target=\"_blank\" rel=\"noreferrer noopener\"> B2B Ad Creatives course<\/a>, I ran against the wall. <\/strong><\/p>\n\n\n\n<p>There were so many <em>good<\/em> examples. <\/p>\n\n\n\n<p>Part of my bad-examples-draught problem was that I&#8217;d been looking up the top B2B brands&#8217; ads directly in the <a href=\"https:\/\/www.linkedin.com\/ad-library\/\">LinkedIn Ad Library<\/a>.<\/p>\n\n\n\n<p>Once I switched to my own LinkedIn feed, the quality of creatives dropped significantly.<\/p>\n\n\n\n<p>Hurray, there are still plenty of B2B brands making awful mistakes, I thought.<\/p>\n\n\n\n<p>Once my thumb stopped at a LinkedIn ad by LinkedIn itself, I knew I had hit the goldmine.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><script async data-uid=\"89de5921f5\" src=\"https:\/\/marketing-fix.kit.com\/89de5921f5\/index.js\"><\/script><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"linkedin-s-linkedin-ad-mistakes\">LinkedIn&#8217;s LinkedIn ad mistakes<\/h2>\n\n\n\n<p>Take a look at these three ad examples.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2248\" height=\"1276\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-example.png\" alt=\"linkedin ad mistakes\" class=\"wp-image-7059\" style=\"width:600px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-example.png 2248w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-example-768x436.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-example-1536x872.png 1536w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-example-2048x1162.png 2048w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-example-18x10.png 18w\" sizes=\"auto, (max-width: 2248px) 100vw, 2248px\" \/><\/figure>\n\n\n\n<p>Not necessarily awful, you say?<\/p>\n\n\n\n<p>Well, yes. They look like something of a mediocre B2B brand&#8217;s ads from 2010.<\/p>\n\n\n\n<p>But if you&#8217;ve looked at some <a href=\"https:\/\/karolakarlson.com\/ro\/linkedin-ad-examples\/\">excellent LinkedIn ad examples<\/a>, you can see what I mean.<\/p>\n\n\n\n<p>Not awful is not great.<\/p>\n\n\n\n<p>No good performance marketer would accept a ROAS (return on ad spend) that&#8217;s &#8220;not awful.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"974\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/good-linkedin-ad-examples-1.png\" alt=\"good linkedin ad examples\" class=\"wp-image-7061\" style=\"width:600px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/good-linkedin-ad-examples-1.png 1750w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/good-linkedin-ad-examples-1-768x427.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/good-linkedin-ad-examples-1-1536x855.png 1536w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/good-linkedin-ad-examples-1-18x10.png 18w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Adding insult to injury is the fact that Reddit is absolutely killing it with their LinkedIn ads.<\/p>\n\n\n\n<p>Here are some more LinkedIn for Marketing ad creatives that popped up in my LI feed.<\/p>\n\n\n\n<p>Can you tell the mistakes they&#8217;re making?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1790\" height=\"978\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-examples.png\" alt=\"bad linkedin ad examples\" class=\"wp-image-7062\" style=\"width:600px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-examples.png 1790w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-examples-768x420.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-examples-1536x839.png 1536w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/bad-linkedin-ad-examples-18x10.png 18w\" sizes=\"auto, (max-width: 1790px) 100vw, 1790px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Let&#8217;s take a look at some key mistakes \u2013 and ensure you will avoid them in your own paid ads game.<\/p>\n\n\n\n<p><strong>My bet is that if LinkedIn&#8217;s paid advertising team would fix these 10 mistakes, their ROAs would improve 2x or more.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"806\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-1.png\" alt=\"linkedin ad mistake 1\" class=\"wp-image-7063\" style=\"width:450px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-1.png 808w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-1-768x766.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-1-12x12.png 12w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The first ad creative is in landscape format, <\/strong>meaning it uses up only about 60% of the total available LinkedIn feed real estate.<\/p>\n\n\n\n<p>The colour scheme is faded and boring; it doesn\u2019t convey excitement.<\/p>\n\n\n\n<p>And the in-image text blends into the background; you have to make an effort to read it.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"1002\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-2.png\" alt=\"linkedin ad mistake 2\" class=\"wp-image-7064\" style=\"width:450px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-2.png 888w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-2-768x867.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-2-11x12.png 11w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/figure>\n\n\n\n<p>The other two examples are slightly better.&nbsp;<\/p>\n\n\n\n<p>However, now they\u2019re missing a call-to-action button.<\/p>\n\n\n\n<p>And there is no illustration of the product or the benefit.<\/p>\n\n\n\n<p><strong>There are too many colours for a single ad creative: <\/strong>dark grey, light green, vintage green, three different blues, and white.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1564\" height=\"880\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-3.png\" alt=\"linkedin ad mistake 3\" class=\"wp-image-7065\" style=\"width:600px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-3.png 1564w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-3-768x432.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-3-1536x864.png 1536w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/linkedin-ad-mistake-3-18x10.png 18w\" sizes=\"auto, (max-width: 1564px) 100vw, 1564px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Batch two.<\/p>\n\n\n\n<p><strong>In addition to ad design issues, you can also recognise some copywriting mistakes: <\/strong>weak value proposition and abstract propositions (\u201cshape perceptions\u201d), no social or number-led proof in in-image or ad text.<\/p>\n\n\n\n<p><strong>Speaking of design problems, you shouldn\u2019t be using stock photos in your paid ad creatives.&nbsp;<\/strong><\/p>\n\n\n\n<p>Especially in 2025 when it\u2019s incredibly easy to create unique illustrations and images with a little help from AI image generation tools.<\/p>\n\n\n\n<p>I always recommend to my B2B clients not to use stock photos \u2013 or images of people in general \u2013 on their landing pages and paid ad creatives.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<p><strong>Whichever picture you select, even if you <\/strong><strong><em>do<\/em><\/strong><strong> make an attempt at diversity, will only be relatable to 5% of all people who see it.<\/strong><\/p>\n\n\n\n<p>For example, even the diversity-positive pictures in Stocksy \u2013 my go-to photo gallery for high-quality pictures \u2013 represent a minuscule part of society.<\/p>\n\n\n\n<p>I, as a marketing strategist working with brands with glossy offices, should relate to the people in these photos. It is likely that so should you \u2013 a fellow marketer.<\/p>\n\n\n\n<p>But these people are not like me: they recall a generic Netflix office series, not a realistic day-to-day office life.<\/p>\n\n\n\n<p><strong>So what visuals should you use instead of stock images?<\/strong><\/p>\n\n\n\n<p><strong>To find out, join my B2B ad creatives course <a href=\"https:\/\/learn.karolakarlson.com\/b2b-ad-creatives-on-demand-course\">here<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/b2b-creatives-course.jpg\" alt=\"\" class=\"wp-image-7098\" style=\"width:500px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/b2b-creatives-course.jpg 1280w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/b2b-creatives-course-768x432.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/b2b-creatives-course-18x10.jpg 18w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>But before, copy and save the list of 10 LinkedIn ad creatives mistakes to save your own team from making these blunders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-linkedin-ad-creative-mistakes-to-avoid\"><strong>10 LinkedIn ad creative mistakes to avoid<\/strong><\/h2>\n\n\n\n<p><strong>Don&#8217;t make these obvious mistakes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Boring ad image layout<\/li>\n\n\n\n<li>Missing call-to-action button<\/li>\n\n\n\n<li>No illustration of product or benefit<\/li>\n\n\n\n<li>Eclectic colour scheme<\/li>\n\n\n\n<li>Generic stock photos<\/li>\n\n\n\n<li>Overcrowding ad image with text&nbsp;<\/li>\n\n\n\n<li>Impractical information overload<\/li>\n\n\n\n<li>Hidden or missing value proposition<\/li>\n\n\n\n<li>Tiny product screenshots<\/li>\n\n\n\n<li>No bold headline in ad image<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Thanks for reading!<\/p>\n\n\n\n<p><strong>This article first appeared in the Marketing Fix newsletter.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/marketing-fix.karolakarlson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join 15,000+ strategic marketers<\/a> who get bi-weekly secret-sauce growth strategies, free templates, and growth hacks that I&#8217;ve learned by consulting 50+ tech and consumer brands.<\/strong><\/p>\n\n\n\n<p>For more trendy and practical paid advertising advice, subscribe to some of these <a href=\"https:\/\/karolakarlson.com\/ro\/25-best-marketing-newsletters-in-2025\/\">top marketing newsletters<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ironically, the worst LinkedIn ad creative mistakes are made by LinkedIn&#8217;s paid advertising team. <\/p>","protected":false},"author":5,"featured_media":7241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[122,42,4],"tags":[140,139,138,38],"class_list":["post-7058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-122","category-guide","category-in-depth","tag-ad-design","tag-b2b","tag-linkedin-ads","tag-social-media-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 LinkedIn Ad Mistakes... Made by LinkedIn Itself - Marketing Fix blog<\/title>\n<meta name=\"description\" content=\"Learn the 10 LinkedIn ad creative mistakes to avoid, made by LinkedIn itself. Including boring layouts, images with stock photos, CTA button, no value props.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karolakarlson.com\/ro\/10-linkedin-ad-mistakes-made-by-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 LinkedIn Ad Mistakes... Made by LinkedIn Itself - Marketing Fix blog\" \/>\n<meta property=\"og:description\" content=\"Learn the 10 LinkedIn ad creative mistakes to avoid, made by LinkedIn itself. 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