{"id":7192,"date":"2025-04-11T16:58:06","date_gmt":"2025-04-11T16:58:06","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=7192"},"modified":"2025-05-06T12:54:22","modified_gmt":"2025-05-06T12:54:22","slug":"social-media-in-2025-go-all-in-or-go-all-out","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/social-media-in-2025-go-all-in-or-go-all-out\/","title":{"rendered":"Social media in 2025: Go ALL IN or go ALL OUT"},"content":{"rendered":"<p>Preparing the Social Media chapter of my <a href=\"https:\/\/karolakarlson.com\/ro\/80-marketing-audit-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing audit<\/a> course, I had a revelation.<\/p>\n\n\n\n<p><strong>In 2025, social media has become an ALL IN or ALL OUT marketing channel.<\/strong><\/p>\n\n\n\n<p>By ALL IN, I mean that to get results from organic social media (Instagram, TikTok, LinkedIn), brands (read: marketers) need to&nbsp;<em>work hard<\/em>.<\/p>\n\n\n\n<p>By hard work, I mean a 100% dedication to a social platform: 3-5 high-quality posts per week that can compete with big brands&#8217; social teams &amp; digital creators.<\/p>\n\n\n\n<p><strong>As I argued in my&nbsp;<\/strong><a href=\"https:\/\/www.linkedin.com\/posts\/karola-karlson_in-2015-social-media-marketing-was-an-interns-activity-7300861091088064513-1pQv?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABQ_4IEBJ-Ze2cUiWeb0zzVJqGMiqVLYRxc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn post<\/strong><\/a><strong>&nbsp;(now 60,000+ impressions OMG (\u272a\u203f\u272a)):<\/strong><\/p>\n\n\n\n<p>In 2015, social media marketing was an intern&#8217;s job&nbsp;<em>because the CMO was busy with strategy<\/em>&nbsp;and paid ad campaigns. In 2025, social media is still an intern&#8217;s job&nbsp;<em>because the CMO doesn&#8217;t know how to do it<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"1536\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/email.jpg\" alt=\"social media meme\" class=\"wp-image-7193\" style=\"width:400px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/email.jpg 740w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/email-6x12.jpg 6w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-great-complexification-of-social-media-marketing-2015-2025\">The Great Complexification of social media marketing 2015-2025<\/h3>\n\n\n\n<p>In the past 5 years, paid ads have become easier to manage as Meta and Google add automation. <\/p>\n\n\n\n<p><strong>Meanwhile, the complexity of social media marketing has skyrocketed.<\/strong><\/p>\n\n\n\n<p>\u21b3 Social media is now 10x more competitive v.s. 5 years ago. Think professional creators posting high-production videos, hyper-engaging brand UGC in Reels and TikTok, celebrity collabs, etc.<\/p>\n\n\n\n<p>\u21b3 People who started marketing careers in 2010 struggle to keep up with Gen Z social media aesthetics, discourse, lingo. It&#8217;s become hard for 40y olds to talk the language of 18y old consumers. (I&#8217;m 31y and even I think it&#8217;s hard&#8230;)<\/p>\n\n\n\n<p>\u21b3 In 2025, social media marketing is complex and high-value expertise that companies hire special talent &amp; teams for. Even the <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-specs-and-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">size of Facebook posts<\/a> has become more complex. <\/p>\n\n\n\n<p><strong>In my article on <a href=\"https:\/\/karolakarlson.com\/ro\/55-predictions-for-2025-marketing-trends\/\">2025 marketing trends<\/a>, I wrote: &#8220;The key social media trend in 2025 will be:&nbsp;<em>less is more<\/em>.&nbsp;<\/strong><\/p>\n\n\n\n<p>I am not so sure about that anymore.<\/p>\n\n\n\n<p>But surely, what <em>is<\/em> out is easy audience growth from posting unoriginal ideas with basic static designs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p><script async data-uid=\"89de5921f5\" src=\"https:\/\/marketing-fix.kit.com\/89de5921f5\/index.js\"><\/script><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-does-good-social-media-mean-in-2025\">What does &#8220;good&#8221; social media mean in 2025?<\/h3>\n\n\n\n<p><strong>Here are 5 brands winging the social media game.<\/strong><\/p>\n\n\n\n<p>Check out their IG profiles if you&#8217;re not quite sure what &#8220;good social media marketing&#8221; means these days. Hint:&nbsp;<em>lots<\/em>&nbsp;of videos.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u200b<\/strong><a href=\"https:\/\/www.instagram.com\/oatly\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Oatly<\/strong><\/a><strong>\u200b<\/strong><\/li>\n\n\n\n<li><strong>\u200b<\/strong><a href=\"https:\/\/www.instagram.com\/liquiddeath\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Liquid Death<\/strong><\/a><\/li>\n\n\n\n<li><strong>\u200b<\/strong><a href=\"https:\/\/www.instagram.com\/feeldco\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Feeld<\/strong><\/a><strong>\u200b<\/strong><\/li>\n\n\n\n<li><strong>\u200b<\/strong><a href=\"https:\/\/www.instagram.com\/sephora\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sephora<\/strong><\/a><strong>\u200b<\/strong><\/li>\n\n\n\n<li><strong>\u200b<\/strong><a href=\"https:\/\/www.instagram.com\/clickup\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ClickUp<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1236\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/email.gif\" alt=\"social media in 2025\" class=\"wp-image-7194\" style=\"width:401px\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/email.gif 930w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/email-768x1021.gif 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2025\/04\/email-9x12.gif 9w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-does-it-mean-for-marketers\">What does it mean for marketers?<\/h3>\n\n\n\n<p><strong>As a small brand&#8217;s marketing manager,<\/strong>&nbsp;you probably don&#8217;t have the skill set of a seasoned social media marketing expert. <\/p>\n\n\n\n<p>So, it&#8217;s quite hopeless to compete against big brands and professional <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-for-business-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> creators on your own.<br>\u200b<br>You just don&#8217;t have the time&nbsp;to keep up w\/ all best practices, come up w\/ hyper-creative ideas, and create (write, film, design) high-quality social media content. You also don&#8217;t have a video production team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"should-you-give-up-on-social-media\">Should you give up on social media?<\/h2>\n\n\n\n<p><strong>Hold your horses. But&nbsp;<\/strong><strong><em>do<\/em><\/strong><strong>&nbsp;consider the ALL IN or ALL OUT approach.<\/strong><\/p>\n\n\n\n<p><strong>\u21b3 Go ALL IN for a 3-month test period.<\/strong>&nbsp;Although some social media agency people commented under my LI post that it should be a 6-month period, I don&#8217;t buy it.<\/p>\n\n\n\n<p><strong>\u21b3 Look at social media as a 3-month experiment<\/strong>&nbsp;into which you invest \u20ac3-5k per month.<br>\u200b<br>\u200b<strong>\u21b3 Shift some paid ads budget to social media.&nbsp;<\/strong>Say you spend \u20ac10k per month on paid ads. Shift \u20ac5k of that budget to social media as an experiment for 3 months.<br>\u200b<br>\u200b<strong>\u21b3 Hire a freelance social media expert or agency<\/strong>&nbsp;for that 3-month period and let them work their magic. They&#8217;ve got the knowhow, social-media-creative brain, and teams and tools to create high-quality content.<br>\u200b<br>\u200b<strong>\u21b3 See how far the experiment takes you<\/strong>&nbsp;in 1-2 channels you&#8217;ve asked the experts to manage. You may as well see that this \u20ac5k is better spend on social media expert&#8217;s fee than paid advertising. You can measure the results via general high-level results, blended CPA, and obviously social media growth KPIs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pay-to-play\">Pay to play<\/h3>\n\n\n\n<p><strong>In 2025, social media is one of the most lucrative growth channels. <\/strong><\/p>\n\n\n\n<p>But as with <em>any<\/em> marketing channel, paid or organic, you&#8217;ll have to pay the entry price in order to play the game.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>This article first appeared in my marketing newsletter.&nbsp;<a href=\"https:\/\/marketing-fix.karolakarlson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe here<\/a>&nbsp;to be the first one to read new posts.<\/strong><br><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Should brands give up on social media, now that it&#8217;s become hyper-competitive?<\/p>","protected":false},"author":5,"featured_media":7248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media in 2025: Go ALL IN or go ALL OUT - Marketing Fix blog<\/title>\n<meta name=\"description\" content=\"Social media marketing has changed a lot between 2015 and 2025. 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