{"id":7327,"date":"2025-10-01T14:18:02","date_gmt":"2025-10-01T14:18:02","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=7327"},"modified":"2025-11-08T14:19:39","modified_gmt":"2025-11-08T14:19:39","slug":"goodbye-to-all-that-marketing","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/goodbye-to-all-that-marketing\/","title":{"rendered":"Goodbye to All That Marketing"},"content":{"rendered":"

This article was first published as a Marketing Fix newsletter issue in October 2025.<\/strong><\/p>\n\n\n\n

“Goodbye to All That” is the title of an autobiographical essay<\/a> by Joan Didion. While I share very little of Didion’s sentimental outlook at leaving New York in the mid-1960s, I’ve always felt a strong affinity with the essay’s title.<\/p>\n\n\n\n

I’ve always been one to say adieu<\/em>: to projects and jobs, to places and dreams.<\/p>\n\n\n\n

And now, it’s time for me to say goodbye to marketing.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

At least for the next 2 years, for I’m finally ready to take the leap of faith and focus on writing my debut novel.<\/strong><\/p>\n\n\n\n

It feels a little bit insane and a great deal scary<\/p>\n\n\n\n

It feels like the absolutely right thing to do.<\/p>\n\n\n\n

It feels like… Freedom and purpose, which I’ve lacked for a long time.<\/p>\n\n\n\n

\n\n\n\n

On leaving marketing<\/h3>\n\n\n\n

There are two key reasons why I’m leaving the marketing world for at least the next 24 months.<\/p>\n\n\n\n

Reason 1: I no longer enjoy working on marketing in its current AI era<\/strong>, where the sole goal is automation and efficiency. Meanwhile, creativity and integrity are as good dead. Perhaps, things will have (re)turned for the better in 24 months. I remain an optimistic pessimist.<\/p>\n\n\n\n

Reason 2: I find meaning and purpose in art, literature, poetry.<\/strong> Reading, thinking, and writing make me feel that the real world, external to the screen, still exists. I’ve been working on my debut novel for the past 3 weeks, and it makes me feel grounded<\/em>, focused on one thing, instead of jumping between messaging apps.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n

What about the ongoing projects & the Marketing Fix newsletter?<\/strong><\/p>\n\n\n\n

All my marketing-related projects are going into a looong hibernation. So there won’t be any more Marketing Fixes for the foreseeable future.<\/p>\n\n\n\n

Also, I won’t be taking on any new consultation projects.<\/p>\n\n\n\n

\n\n\n\n

So, what’s next?<\/h3>\n\n\n\n

Some people go on jobbaticals. Some take breaks from work to have kids.<\/p>\n\n\n\n

All I want is to return to a world free of the always-on hustle and noise. To think, experience, and work on something meaningful.<\/strong><\/p>\n\n\n\n

I returned to London in early September with an idea for my debut novel. Since then, I’ve been going to the British Library five days a week.<\/p>\n\n\n\n

Writing a novel is like having a full-time job,\u00a0<\/strong>and I can’t remember the last time I felt so inspired and determined.<\/p>\n\n\n\n

And so, I decided to use my savings to buy 24 months of freedom.<\/p>\n\n\n\n

Not to “hang out” or travel, but to work harder than ever.<\/p>\n\n\n\n

If you’d like to follow my writerly pursuits <\/strong>and <\/strong>be notified about my upcoming poetry pamphlet, <\/strong>come join me here<\/strong><\/a> or say hi on <\/strong>Instagram<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

\n\n\n\n

How I’m feeling:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What I’m fearing:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

But hey, it’s better to fall
than waste away your life
not having any fun at all
\u200b
Et voil\u00e0, a little poem to end this post.<\/p>\n\n\n\n

Thanks for reading!
Karola<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

I decided to leave marketing for the next 2 years. Here’s why and here’s what I’m doing next.<\/p>","protected":false},"author":5,"featured_media":7332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[122,20,112],"tags":[],"class_list":["post-7327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-122","category-announcements","category-blog-home"],"blocksy_meta":[],"yoast_head":"\nGoodbye to All That Marketing - Marketing Fix blog<\/title>\n<meta name=\"description\" content=\"I decided to leave marketing for the next 2 years. 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