{"id":948,"date":"2017-07-12T10:22:07","date_gmt":"2017-07-12T10:22:07","guid":{"rendered":"https:\/\/karolakarlson.com\/?p=948"},"modified":"2019-09-29T16:25:59","modified_gmt":"2019-09-29T16:25:59","slug":"facebook-advertising-hacks","status":"publish","type":"post","link":"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/","title":{"rendered":"28 Facebook Advertising Hacks for Complete Success"},"content":{"rendered":"<p><strong>Facebook advertising hacks have been covered in hundreds of articles across the web.<\/strong><\/p>\n<p>However, many of these \u201chacks\u201d are really just tips and basic advice, not actual hacks to bring you better Facebook ad results.<\/p>\n<p>That\u2019s not very helpful, is it?.<\/p>\n<figure id=\"attachment_987\" aria-describedby=\"caption-attachment-987\" style=\"width: 329px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-987\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-copy-13.gif\" alt=\"\" width=\"329\" height=\"329\" \/><figcaption id=\"caption-attachment-987\" class=\"wp-caption-text\">Nobody cares about useless hacks \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>The real Facebook advertising hacks are what differentiates the advanced marketers from the crowd, helping them get 10x higher ROI out of their Facebook ad campaigns.<\/strong><\/p>\n<p>The 28 hacks covered in this article will help you to:<\/p>\n<ul>\n<li>Create engaging Facebook and <a href=\"https:\/\/karolakarlson.com\/ro\/instagram-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram advertising<\/a> campaigns that bring results<\/li>\n<li>Optimize your campaigns for lower ad costs<\/li>\n<li>Reach even more high-ROI audiences<\/li>\n<li>Lower your cost-per-acquisition<\/li>\n<li>Get more sales without breaking your budget<\/li>\n<\/ul>\n<p>Want to create successful Facebook advertising campaigns? Find out all the hacks and best practices used by the pros.<\/p>\n<p>We\u2019ve divided the Facebook ad hacks into three different categories. Click on them to move to the right section:<\/p>\n<p><a href=\"#optimization\">Facebook campaign optimization hacks<\/a><br \/>\n<a href=\"#targeting\">Facebook audience targeting hacks<\/a><br \/>\n<a href=\"#design\">Facebook copywriting &amp; design hacks<\/a><\/p>\n<p><a name=\"optimization\"><\/a><\/p>\n<h2 style=\"text-align: center;\">Facebook Campaign Optimization Hacks<\/h2>\n<p>In the first part of our guide, we\u2019ll start off by learning some of the more technical Facebook advertising hacks that can bring the highest surge in your advertising ROI.<\/p>\n<p>Once you\u2019ve applied a couple of these tactics to your campaigns, you\u2019re gonna feel like&#8230;<\/p>\n<figure id=\"attachment_988\" aria-describedby=\"caption-attachment-988\" style=\"width: 294px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-988\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-2-copy-8.gif\" alt=\"\" width=\"294\" height=\"294\" \/><figcaption id=\"caption-attachment-988\" class=\"wp-caption-text\">Killing it today \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p>So what are these magical hacks we\u2019re talking about?<\/p>\n<h2 style=\"text-align: center;\">1. Get Your Ad Campaigns Deliver Fast<\/h2>\n<p>I like to call this Facebook advertising hack the FTO \u2013 Fast Take-Off.<\/p>\n<p>The FTO method helps to accelerate your ad delivery, especially at the beginning of your campaign.<\/p>\n<p><strong>Here are the top three benefits of accelerated ad delivery:<\/strong><\/p>\n<ul>\n<li>You\u2019ll get results at a faster rate<\/li>\n<li>You\u2019ll collect more ad data in order to start optimizing your campaigns<\/li>\n<li>You\u2019ll quickly find out whether a Facebook ad campaign succeeds or fails<\/li>\n<\/ul>\n<p><strong>Ok, so here\u2019s how the FTO hack works\u2026<\/strong><\/p>\n<ol>\n<li>When launching a new Facebook campaign, assign Daily or Lifetime budgets that exceed your planned budget by 200%-500.<\/li>\n<li>Do not select the \u201cAccelerated Delivery\u201d option as Facebook will then focus on the speed of ad delivery over quality and cost<\/li>\n<\/ol>\n<figure id=\"attachment_978\" aria-describedby=\"caption-attachment-978\" style=\"width: 425px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-978\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/increase-your-budgets-1024x486.png\" alt=\"\" width=\"425\" height=\"202\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/increase-your-budgets-1024x486.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/increase-your-budgets-300x142.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/increase-your-budgets-768x364.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/increase-your-budgets.png 1628w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><figcaption id=\"caption-attachment-978\" class=\"wp-caption-text\">Start with increased budgets<\/figcaption><\/figure>\n<p>3. After your ads have 10,000+ impressions, you can start measuring the results and decide whether your campaign\u2019s delivering the results you were hoping for.<\/p>\n<p>Instead of waiting for 5 days for the results to come in, you should get them in 48 hours or less.<\/p>\n<p>After the initial campaign take-off, you can change your campaign\u2019s budgets back to match your planned total budget.<\/p>\n<p><strong>Important:<\/strong> You should always give Facebook <a href=\"https:\/\/m.facebook.com\/business\/help\/959149814117605?helpref=related\" target=\"_blank\" rel=\"noopener noreferrer\">at least 24 hours<\/a> to optimize your campaigns before drawing any conclusions. The algorithms need some time to work their magic.<\/p>\n<h2 style=\"text-align: center;\">2. Always Optimize for Conversions<\/h2>\n<p>Speaking of Facebook\u2019s AI-powered algorithms, they\u2019re really really good at delivering your ads to the people most likely to be interested.<\/p>\n<p>That\u2019s why, there\u2019s really no need to be playing around with your Facebook campaign objective to try and lower your advertising costs.<\/p>\n<p>Campaign objective is the first selection you\u2019ll make when setting up your Facebook campaigns.<\/p>\n<figure id=\"attachment_967\" aria-describedby=\"caption-attachment-967\" style=\"width: 586px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-967\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-campaign-objectives.png\" alt=\"facebook-campaign-objectives\" width=\"586\" height=\"263\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-campaign-objectives.png 988w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-campaign-objectives-300x135.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-campaign-objectives-768x344.png 768w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><figcaption id=\"caption-attachment-967\" class=\"wp-caption-text\">Looks familiar?<\/figcaption><\/figure>\n<p>For best results, I recommend that you select the campaign objective that\u2019s closest to your ultimate advertising goal. Most of the time, it\u2019s sales.<\/p>\n<p>That\u2019s why, usually, you should select one of these campaign objectives:<\/p>\n<ul>\n<li>Conversions<\/li>\n<li>App installs<\/li>\n<li>Product catalog sales<\/li>\n<\/ul>\n<p>Naturally, you can also run brand awareness campaigns and share blog content.<\/p>\n<p>But if you\u2019re advertising a sales-oriented offer like <a href=\"https:\/\/prezi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prezi<\/a> or <a href=\"https:\/\/www.economist.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Economist<\/a>, make sure to optimize your ad campaign for Conversions.<\/p>\n<figure id=\"attachment_964\" aria-describedby=\"caption-attachment-964\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-964\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-examples-1024x474.png\" alt=\"facebook advertising hacks\" width=\"1020\" height=\"472\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-examples-1024x474.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-examples-300x139.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-examples-768x356.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-examples.png 1400w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-964\" class=\"wp-caption-text\">These ads are focused on sales<\/figcaption><\/figure>\n<p><strong>Tip:<\/strong> Unsure what to optimize your Facebook campaigns for? Set up two ad campaigns with the same offer and audiences but with a different campaign objective and ad delivery optimization.<\/p>\n<p>Read more on this topic: <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-goals\/\">How to Set Facebook Ad Goals for Phenomenal Results<\/a><\/p>\n<h2 style=\"text-align: center;\">3. Optimize Your Facebook Ad Likes and Shares<\/h2>\n<p>Have you ever seen a Facebook ad with hundreds of likes and shares and wondered: \u201cHow on earth do they get so many likes?\u201d<\/p>\n<figure id=\"attachment_991\" aria-describedby=\"caption-attachment-991\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-991\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ahrefs-Facebook-ad-example-1.png\" alt=\"Ahrefs facebook advertising\" width=\"300\" height=\"342\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ahrefs-Facebook-ad-example-1.png 445w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ahrefs-Facebook-ad-example-1-263x300.png 263w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-991\" class=\"wp-caption-text\">Ahrefs\u2019 ad has a crazy number of likes<\/figcaption><\/figure>\n<p>Naturally, one way to get many likes is to show the same Facebook ad to hundreds of thousands of people.<\/p>\n<p><strong>But what if you want to use the same ad copy and design in multiple ad campaigns, so that you can change the audiences and bids?<\/strong><\/p>\n<p>If you re-enter the same ad elements across multiple campaigns or ad sets, Facebook will still count all of them as separate ads.<\/p>\n<p>Not if you use the \u201cUse Existing Post\u201d option when setting up your Facebook advertising campaign!<\/p>\n<p><strong>By using the \u201cUse Existing Post\u201d option, you can gather all the campaigns\u2019 post engagements under a single ad.<\/strong><\/p>\n<figure id=\"attachment_992\" aria-describedby=\"caption-attachment-992\" style=\"width: 483px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-992\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/use-the-same-ad-1024x505.png\" alt=\"Facebook post\" width=\"483\" height=\"239\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/use-the-same-ad-1024x505.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/use-the-same-ad-300x148.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/use-the-same-ad-768x379.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/use-the-same-ad.png 1638w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><figcaption id=\"caption-attachment-992\" class=\"wp-caption-text\">Use the same Facebook post across many ads<\/figcaption><\/figure>\n<p>The easiest way to set up multiple ad campaigns using the same Facebook post is to first publish the post on your company\u2019s Facebook Page.<\/p>\n<p>Next, you can select it whenever setting up a new campaign in the Facebook Ads Manager.<\/p>\n<h2 style=\"text-align: center;\">4. Optimize Your Facebook Ad Bidding<\/h2>\n<p>When <a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/setting-up-your-facebook-ads-account\/\" target=\"_blank\" rel=\"noopener noreferrer\">setting up your Facebook ad campaign<\/a>, you\u2019ll be presented with lots of different options and tools.<\/p>\n<p>What are you to make with all of these manual and automatic bidding options?<\/p>\n<figure id=\"attachment_993\" aria-describedby=\"caption-attachment-993\" style=\"width: 408px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-993\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ads-bidding-1024x774.png\" alt=\"facebook ads bidding\" width=\"408\" height=\"309\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ads-bidding-1024x774.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ads-bidding-300x227.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ads-bidding-768x580.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ads-bidding.png 1376w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><figcaption id=\"caption-attachment-993\" class=\"wp-caption-text\">That&#8217;s a LOT of options<\/figcaption><\/figure>\n<p><strong>In my experience, there\u2019s not a huge difference in whether you use automatic or manual bidding.<\/strong><\/p>\n<p>However, if you know how much a conversion is worth to you, you can set the manual bid that\u2019s slightly under your anticipated ROI.<\/p>\n<p><strong>The good thing about Facebook advertising is that there\u2019s no danger of overbidding. This means two things:<\/strong><\/p>\n<ul>\n<li>You\u2019ll often be charged for less than your initial bid<br \/>\nEven if you bid a lot more than needed for winning the auction,<\/li>\n<li>Facebook will only charge you for the amount it takes to beat the competition.<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">5. Set Up a Custom Ad Schedule<\/h2>\n<p>Chances are that your Facebook ads aren\u2019t relevant to yo your audience 24\/7.<\/p>\n<p>For example, it\u2019s rather unlikely that someone will create a free trial of your B2B product in the middle of the night. Rather, they might sign up for Netflix or order a pizza.<\/p>\n<p><strong>Take a look at your Facebook ad reports to learn which days and hours bring you the most conversions at the lowest cost.<\/strong><\/p>\n<p>To do that, go to Facebook Ads Manager and break down your campaign reports by Time.<\/p>\n<figure id=\"attachment_955\" aria-describedby=\"caption-attachment-955\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-955\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/breakdown-by-time-1024x637.png\" alt=\"Facebook ad reports\" width=\"1020\" height=\"635\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/breakdown-by-time-1024x637.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/breakdown-by-time-300x187.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/breakdown-by-time-768x478.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/breakdown-by-time.png 1370w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-955\" class=\"wp-caption-text\">Use the Breakdown menu<\/figcaption><\/figure>\n<p>Now, you\u2019ll get an overview of how your ads perform at different weekdays and hours. You can use this data to set up a custom ad delivery schedule and show your ads to people only at specific dates and time of day.<\/p>\n<p>Note that you need to use a Lifetime budget (instead of a Daily budget) to be able to use the custom scheduling option.<\/p>\n<figure id=\"attachment_960\" aria-describedby=\"caption-attachment-960\" style=\"width: 523px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-960\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/custom-ad-schedule-1024x764.png\" alt=\"custom ad schedule\" width=\"523\" height=\"390\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/custom-ad-schedule-1024x764.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/custom-ad-schedule-300x224.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/custom-ad-schedule-768x573.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/custom-ad-schedule.png 1094w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><figcaption id=\"caption-attachment-960\" class=\"wp-caption-text\">Set up a custom ad schedule<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">6. Lower Your Ad Frequency With Smart Scheduling<\/h2>\n<p>My personal favourite use case for custom ad schedules is slightly different.<\/p>\n<p><strong>Sometimes, when working with large-scale ad campaigns that are set to run for multiple weeks, you must be prepared to fight the ad fatigue.<\/strong><\/p>\n<p>Ad fatigue happens when people have seen your Facebook ads for many times and grown tired of it. This can be avoided by using multiple <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook ad designs<\/a> that are displayed at different weekdays.<\/p>\n<p>So for example, you could create 3 different Facebook ad images and place them in 3 different ad sets that are delivered on different weekdays.<\/p>\n<figure id=\"attachment_953\" aria-describedby=\"caption-attachment-953\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-953\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ad-schedule-with-designs-1024x576.png\" alt=\"facebook advertising schedule\" width=\"1020\" height=\"574\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ad-schedule-with-designs-1024x576.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ad-schedule-with-designs-300x169.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ad-schedule-with-designs-768x432.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ad-schedule-with-designs.png 1400w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-953\" class=\"wp-caption-text\">Rotate your Facebook ads<\/figcaption><\/figure>\n<p><strong>How to pull off this Facebook ad hack:<\/strong><\/p>\n<p>Set up a Facebook ad campaign with one ad design and schedule it for Mondays and Thursdays (you can change the days as you wish).<\/p>\n<figure id=\"attachment_954\" aria-describedby=\"caption-attachment-954\" style=\"width: 437px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-954\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ad-scheduling.png\" alt=\"Facebook ad scheduling\" width=\"437\" height=\"328\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ad-scheduling.png 598w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Ad-scheduling-300x225.png 300w\" sizes=\"auto, (max-width: 437px) 100vw, 437px\" \/><figcaption id=\"caption-attachment-954\" class=\"wp-caption-text\">Schedule one ad variation for 2-3 days<\/figcaption><\/figure>\n<p>After publishing the campaign, duplicate the ad set and add two more ad sets that include a different ad design and are scheduled for different days.<\/p>\n<p>Et voila! You\u2019ve got yourself a Facebook ad campaign that delivers different ads on changing weekdays.<\/p>\n<p><a href=\"https:\/\/advertise-grow-blog.myshopify.com\/collections\/frontpage\/products\/e-book-200-facebook-ad-examples?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=facebook_ad_examples\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4307\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad.gif\" alt=\"facebook ad examples ebook\" width=\"1400\" height=\"800\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad.gif 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad-768x439.gif 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><\/p>\n<h2 style=\"text-align: center;\">7. Optimize Your Facebook Ad Placements<\/h2>\n<p>According to <a href=\"https:\/\/adespresso.com\/academy\/blog\/facebook-ads-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdEspresso\u2019s data<\/a> on Facebook ad costs, the cost-per-click can vary by more than 550%, depending on your ad placement.<\/p>\n<figure id=\"attachment_951\" aria-describedby=\"caption-attachment-951\" style=\"width: 445px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-951\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-cost-by-placement-1024x874.jpg\" alt=\"facebook ad cost per placement\" width=\"445\" height=\"380\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-cost-by-placement-1024x874.jpg 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-cost-by-placement-300x256.jpg 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-cost-by-placement-768x655.jpg 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-cost-by-placement.jpg 1200w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" \/><figcaption id=\"caption-attachment-951\" class=\"wp-caption-text\">Facebook ad cost per placement \u2013 <a href=\"https:\/\/adespresso.com\/academy\/blog\/facebook-ads-cost\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>However, a cheap cost-per-click does not mean a cheap cost-per-conversion.<\/strong><\/p>\n<p>As you look at the Campaigns A and B and compare their results in terms of CPC, it\u2019s easy to conclude that Campaign A outperforms Campaign B by over 105%.<\/p>\n<figure id=\"attachment_398\" aria-describedby=\"caption-attachment-398\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-398\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-1-1024x536.png\" alt=\"facebook ad goals\" width=\"1020\" height=\"534\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-1-1024x536.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-1-300x157.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-1-768x402.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-1.png 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-398\" class=\"wp-caption-text\">Campaign A looks like a sure winner<\/figcaption><\/figure>\n<p>However, the tables turn as you compare the click-to-conversion rate. In this case, Campaign B has a significantly higher return on investment.<\/p>\n<figure id=\"attachment_399\" aria-describedby=\"caption-attachment-399\" style=\"width: 1020px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-399 size-large\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-2-1024x536.png\" alt=\"facebook ad goals\" width=\"1020\" height=\"534\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-2-1024x536.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-2-300x157.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-2-768x402.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/03\/campaign-comparison-2.png 1200w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-399\" class=\"wp-caption-text\">Campaign B has a higher ROI<\/figcaption><\/figure>\n<p><strong>Here\u2019s the key takeaway:<\/strong>\u00a0Always measure the cost-per-result and avoid getting misguided by vanity metrics such as the cost-per-view or cost-per-click.<\/p>\n<p><strong>Currently, there are nine different Facebook ad placements available in the Ads Manager:<\/strong><\/p>\n<ul>\n<li>Facebook Desktop Newsfeed<\/li>\n<li>Facebook Mobile Newsfeed<\/li>\n<li>The Right-hand Column<\/li>\n<li>Facebook Instant Articles<\/li>\n<li>Facebook In-Stream Videos<\/li>\n<li>Facebook Suggested Videos<\/li>\n<li>Instagram Feed<\/li>\n<li>Instagram Stories<\/li>\n<li>Facebook Audience Network<\/li>\n<\/ul>\n<p>To uncover your top-performing Facebook ad placements, log in to Facebook Ads Manager and use the Breakdown menu to break down your campaigns by Placement.<\/p>\n<figure id=\"attachment_952\" aria-describedby=\"caption-attachment-952\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-952\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-placement-reports-1024x383-1024x383.png\" alt=\"ad-placement-report\" width=\"1020\" height=\"382\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-placement-reports-1024x383.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-placement-reports-1024x383-300x112.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ad-placement-reports-1024x383-768x287.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-952\" class=\"wp-caption-text\">Use the Breakdown menu<\/figcaption><\/figure>\n<p>After you\u2019ve discovered and works and what doesn\u2019t, you can edit your Facebook advertising campaign\u2019s placements in the Ads Manager.<\/p>\n<p><strong>Read more:\u00a0<a href=\"https:\/\/karolakarlson.com\/ro\/facebook-app-install-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook App Install Ads \u2013 114-point Guide for More Installs<\/a><\/strong><\/p>\n<h2 style=\"text-align: center;\">8. Set Up Auto-optimization Rules<\/h2>\n<p><strong>Have you heard about Facebook Automated Rules?<\/strong><\/p>\n<p>If you\u2019re using the Facebook Ads Manager to setup and manage your campaigns, chances are you\u2019ve been missing out on this cool feature.<\/p>\n<p>Automated rules help to keep your Facebook ad campaigns under control by automatically updating some campaigns or sending you notifications.<\/p>\n<figure id=\"attachment_958\" aria-describedby=\"caption-attachment-958\" style=\"width: 317px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-958\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-facebook-rules-1024x1018.png\" alt=\"facebook automated rules\" width=\"317\" height=\"315\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-facebook-rules-1024x1018.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-facebook-rules-150x150.png 150w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-facebook-rules-300x298.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-facebook-rules-768x763.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-facebook-rules-125x125.png 125w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-facebook-rules.png 1262w\" sizes=\"auto, (max-width: 317px) 100vw, 317px\" \/><figcaption id=\"caption-attachment-958\" class=\"wp-caption-text\">The ruleset is pretty extensive<\/figcaption><\/figure>\n<p>You can set up four different consequences if the conditions have been met:<\/p>\n<ul>\n<li>Turn off the ad campaign, ad set or ad<\/li>\n<li>Send notifications to the ad manager (that\u2019s you)<\/li>\n<li>Adjust budgets (increase\/decrease daily\/lifetime budget by\u2026)<\/li>\n<li>Adjust manual bids (increase\/decrease bid by\u2026)<\/li>\n<\/ul>\n<p>To set up an automated ruleset, select a campaign, ad set or Facebook ad in the Ads Manager and go to the editing panel. Here\u2019s you can click on the \u201cCreate Rule\u201d button to apply ruleset.<\/p>\n<figure id=\"attachment_957\" aria-describedby=\"caption-attachment-957\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-957\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-ad-rules-1-1024x536.png\" alt=\"how to create an automated rule\" width=\"1020\" height=\"534\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-ad-rules-1-1024x536.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-ad-rules-1-300x157.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-ad-rules-1-768x402.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/create-ad-rules-1.png 1400w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-957\" class=\"wp-caption-text\">Click on the &#8220;Create Rule&#8221; button<\/figcaption><\/figure>\n<p><strong>Here are some ideas for automated rules:<\/strong><\/p>\n<ul>\n<li>Be notified if your ad frequency reaches 3 points<\/li>\n<li>Turn off an ad campaign if its cost-per-conversion gets too high<\/li>\n<li>Increase the budgets for campaigns with good results<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">9. A\/B Test Your Facebook Ads<\/h2>\n<p><strong>One of the best ways to find out which ad designs, call-to-actions, ad placements, audiences, and campaign objectives work best is to experiment.<\/strong><\/p>\n<figure id=\"attachment_994\" aria-describedby=\"caption-attachment-994\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-994\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-11.gif\" alt=\"homer simpson gif\" width=\"300\" height=\"229\" \/><figcaption id=\"caption-attachment-994\" class=\"wp-caption-text\">There are so many things to test!! \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>There are SO many Facebook advertising campaign elements that can be split tested:<\/strong><\/p>\n<ul>\n<li>A\/B test your Facebook ads\u2019 value proposition<\/li>\n<li>A\/B test your Facebook ads headline<\/li>\n<li>A\/B test your Facebook ads copy<\/li>\n<li>Experiment with different bidding methods<\/li>\n<li>Split test your Facebook ads landing pages<\/li>\n<li>Split test different campaign objectives<\/li>\n<li>A\/B test your Facebook audiences<\/li>\n<li>A\/B test your Facebook ad types<\/li>\n<li>Split test your Facebook ads images<\/li>\n<li>Split test stock photos vs.custom illustrations<\/li>\n<li>Split test images vs. videos<\/li>\n<li>Split test your Facebook ad placement<\/li>\n<\/ul>\n<p>However, not all A\/B tests are worth conducting, and some might even damage your campaign results.<\/p>\n<p>Head on to read this guide before!! you set up any Facebook experiments: <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-ab-testing-rules\/\" target=\"_blank\" rel=\"noopener noreferrer\">10 Crucial Rules for Facebook A\/B Testing<\/a><\/p>\n<h2 style=\"text-align: center;\">10. Avoid Over-optimization<\/h2>\n<p>Like with many things in life, there\u2019s a certain breaking point when too much good stuff gets overwhelming.<\/p>\n<p>And while you\u2019re thinking that you\u2019ve just optimized all your Facebook campaign details to perfection\u2026<\/p>\n<figure id=\"attachment_989\" aria-describedby=\"caption-attachment-989\" style=\"width: 271px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-989\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-4-copy-1.gif\" alt=\"cat gif\" width=\"271\" height=\"271\" \/><figcaption id=\"caption-attachment-989\" class=\"wp-caption-text\">Don&#8217;t get too excited yet\u00a0 \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p>You may actually be losing out on big opportunities as you\u2019ve limited your ads\u2019 reach.<\/p>\n<p><strong>If you set your ad budgets too low and segment your campaign audiences into narrow groups, you might damage your campaigns\u2019 reach.<\/strong><\/p>\n<p>Without a proper set of data, Facebook\u2019s unable to optimize your ads. You may also lose the chance to get high relevance scores when spreading your individual ads\u2019 reach too thin.<\/p>\n<p><strong>Instead of creating 8 different ad campaigns that target a similar audience, create 1-2 campaigns and A\/B test one ad element at a time.<\/strong><\/p>\n<p>Also, remember to give Facebook at least 24 hours before making any new changes to your campaigns \u2013 the updates won\u2019t have an immediate effect on your ad results. In Facebook advertising, staying patient is often the key.<\/p>\n<h2 style=\"text-align: center;\">11. Install The Facebook Pixel<\/h2>\n<p>As you might have noticed, most of the Facebook advertising hacks mentioned in this article require some extra work and effort.<\/p>\n<p>That\u2019s what makes them so efficient \u2013 the extra work that will separate you from your competition and other marketers bidding to reach the same audiences as you do.<\/p>\n<p><strong>Before you even start to advertise on Facebook, it is critical that you install the Facebook marketing pixel on your website.<\/strong><\/p>\n<figure id=\"attachment_995\" aria-describedby=\"caption-attachment-995\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-995\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/install-facebook-pixel-1024x485.png\" alt=\"install facebook pixel\" width=\"1020\" height=\"483\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/install-facebook-pixel-1024x485.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/install-facebook-pixel-300x142.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/install-facebook-pixel-768x364.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/install-facebook-pixel.png 1878w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-995\" class=\"wp-caption-text\">You NEED this pixel<\/figcaption><\/figure>\n<p><strong>The pixel is beneficial in several ways:<\/strong><\/p>\n<ul>\n<li>You can track conversions on your website, not just on Facebook\u2019s platform, making sure your Facebook ads are bringing results<\/li>\n<li>You can retarget all your website visitors<\/li>\n<li>You can see additional Facebook ad reports and metrics based on the actions people take on your website<\/li>\n<\/ul>\n<p>Here\u2019s the<a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\" rel=\"noopener noreferrer\"> official guide from Facebook<\/a> that will help you to get the pixel installed.<\/p>\n<h2 style=\"text-align: center;\">12. Track Standard Events to Get More Insights<\/h2>\n<p style=\"text-align: left;\"><strong>In addition to tracking your website visitors, you can also track nine different Standard Events.<\/strong><\/p>\n<p>This is incredibly helpful for evaluating your ad campaigns\u2019 performance as well as later retargeting people who completed a specific action on your site (e.g. added things to cart but didn\u2019t complete the purchase).<\/p>\n<figure id=\"attachment_996\" aria-describedby=\"caption-attachment-996\" style=\"width: 330px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-996\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-standard-events.png\" alt=\"Facebook advertising hacks\" width=\"330\" height=\"278\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-standard-events.png 952w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-standard-events-300x252.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-standard-events-768x645.png 768w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><figcaption id=\"caption-attachment-996\" class=\"wp-caption-text\">The list of Standard Events<\/figcaption><\/figure>\n<p>To track the Standard Events, all you need to do is add an additional line of code to your Facebook pixel\u2019s main code on the pages where the Standard Event occurs.<\/p>\n<p><strong>Here\u2019s how the code will look:<\/strong><\/p>\n<ol>\n<li><strong>Your website&#8217;s original code:<\/strong> Paste the Facebook pixel code between the &lt;head&gt; and &lt;\/head&gt; tags of your web page.<\/li>\n<li><strong>Your Facebook pixel base code:<\/strong> what you installed in the previous step of this guide<\/li>\n<li><strong>Your standard event code:<\/strong> Within your Facebook pixel code, above the &lt;\/script&gt; tag, paste the Standard Event code. You&#8217;ll need to add the Standard Event\u2019s code to every page you want to track.<\/li>\n<\/ol>\n<figure id=\"attachment_997\" aria-describedby=\"caption-attachment-997\" style=\"width: 864px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-997\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/standard-events-code.jpeg\" alt=\"standard events code\" width=\"864\" height=\"587\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/standard-events-code.jpeg 864w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/standard-events-code-300x204.jpeg 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/standard-events-code-768x522.jpeg 768w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><figcaption id=\"caption-attachment-997\" class=\"wp-caption-text\">How the code looks<\/figcaption><\/figure>\n<p><strong>Tip:<\/strong> If you want to track EVEN MORE specific events, you can set up some Custom Events. Here\u2019s<a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/api-reference#events\" target=\"_blank\" rel=\"noopener noreferrer\"> Facebook\u2019s guide<\/a> that shows how.<br \/>\n<a name=\"targeting\"><\/a><\/p>\n<h2 style=\"text-align: center;\">Facebook Audience Targeting Hacks<\/h2>\n<p>Your Facebook target audience is arguably THE most important part of your ad campaign.<\/p>\n<p><strong>If you advertise to the wrong people, they\u2019re not going to be interested in your offer.<\/strong><\/p>\n<p>So you should take extra care to set up advanced Facebook audiences to reach the audience that will fall in love with your product. Or at least says&#8230;<\/p>\n<figure id=\"attachment_998\" aria-describedby=\"caption-attachment-998\" style=\"width: 425px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-998\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-1-copy-3.gif\" alt=\"you got it dude gif\" width=\"425\" height=\"284\" \/><figcaption id=\"caption-attachment-998\" class=\"wp-caption-text\">Oh yeah you got it dude! \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p>Up next, I\u2019m going to share with you my personal TOP Facebook targeting hacks that have helped many startups improve their Facebook advertising ROI.<\/p>\n<h2 style=\"text-align: center;\">13. Create Advanced Facebook Audiences<\/h2>\n<p>Usually, when marketers start advertising on Facebook, they\u2019re going to target people based on their demographics and interests.<\/p>\n<p><strong>Creating Facebook Saved audiences is not a bad strategy per se. <\/strong><\/p>\n<p><strong>However, if you limit yourself to only these basic audiences, you\u2019ll be missing out on the more profitable Facebook ad campaigns.<\/strong><\/p>\n<figure id=\"attachment_999\" aria-describedby=\"caption-attachment-999\" style=\"width: 385px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-999\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-saved-audiences.png\" alt=\"facebook saved audiences\" width=\"385\" height=\"430\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-saved-audiences.png 614w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-saved-audiences-269x300.png 269w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><figcaption id=\"caption-attachment-999\" class=\"wp-caption-text\">That&#8217;s the easiest way to create an audience<\/figcaption><\/figure>\n<p>Facebook allows advertisers to create three types of audiences:<\/p>\n<ol>\n<li><strong>Saved Audience \u2013<\/strong> Facebook audience that you can define by choosing people\u2019s interests location, age, gender, used devices, income level, etc.<\/li>\n<li><strong>Custom Audience \u2013 <\/strong><a href=\"https:\/\/karolakarlson.com\/ro\/facebook-retargeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook retargeting<\/a> audience that lets you reach people who have engaged with your Facebook ads or posts, visited your website, or belong to an email list you manage<\/li>\n<li><strong>Lookalike Audience \u2013<\/strong> audience that includes people similar to your existing customers or other Custom Audience types.<\/li>\n<\/ol>\n<p>Include all of these audience types in your Facebook targeting mix to reach new potential customers, nurture the leads, and keep your current customers engaged.<\/p>\n<h2 style=\"text-align: center;\">14. Target These High-ROI Audiences<\/h2>\n<p><strong>If you\u2019re unfamiliar with all the targeting possibilities available on Facebook, here\u2019s a list of audiences that help to improve your ad results.<\/strong><\/p>\n<ul>\n<li>All your website visitors (Custom Audience)<\/li>\n<li>Pricing page visitors (Custom Audience)<\/li>\n<li>Shopping cart abandoners (Custom Audience)<\/li>\n<li>Existing customers and past purchasers (Custom Audience)<\/li>\n<li>Specific landing page visitors (Custom Audience)<\/li>\n<li>Email list subscribers (Custom Audience)<\/li>\n<li>Blog readers \/ readers of particular articles (Custom Audience)<\/li>\n<li>Free trial and freemium users (Custom Audience)<\/li>\n<li>People similar to your customer base (Lookalike Audience)<\/li>\n<li>People interested in your competitors\u2019 brands (Saved Audience)<\/li>\n<li>A wide audience of people interested in your industry (Saved Audience)<\/li>\n<\/ul>\n<p><strong>Note:<\/strong> Use the last one (11.) only when optimizing your campaigns on conversions, so that Facebook\u2019s auto-optimizations algorithms can deliver your ads to people most likely to convert.<\/p>\n<figure id=\"attachment_1000\" aria-describedby=\"caption-attachment-1000\" style=\"width: 652px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1000\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/custom-audience.png\" alt=\"Facebook advertising hacks\" width=\"652\" height=\"445\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/custom-audience.png 652w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/custom-audience-300x205.png 300w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><figcaption id=\"caption-attachment-1000\" class=\"wp-caption-text\">How the Custom Audience setup looks like<\/figcaption><\/figure>\n<p>If you\u2019d like to learn more about creating these audiences and how to advertise to them, read this article I wrote for AdEspresso&#8217;s blog:<a href=\"https:\/\/adespresso.com\/academy\/blog\/9-facebook-audiences-with-extremely-high-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\"> 9 Facebook Audiences With Extremely High ROI<\/a><\/p>\n<h2 style=\"text-align: center;\">15. Segment Your Retargeting Audiences<\/h2>\n<p>After you\u2019ve installed the Facebook Pixel, you can start retargeting the people who have been on your website.<\/p>\n<p>The most common way to do remarketing is to target all your past 30-90 days website visitors.<\/p>\n<p>However, targeting your blog readers, visitors from paid advertising, and let\u2019s say referrals with the same ads and offers is highly inefficient.<\/p>\n<p><strong>If you keep repeating the same message that\u2019s largely irrelevant to all targeted audience segments, people won\u2019t click on your Facebook ads.<\/strong><\/p>\n<figure id=\"attachment_969\" aria-describedby=\"caption-attachment-969\" style=\"width: 378px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-969\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-1.gif\" alt=\"not impressed gif\" width=\"378\" height=\"285\" \/><figcaption id=\"caption-attachment-969\" class=\"wp-caption-text\">Not impressed \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p>That\u2019s why you need to start segmenting your Facebook retargeting audiences.<\/p>\n<p>But how should you segment them?<\/p>\n<p><strong>Use this approach: Segment your audiences to the extent that you\u2019re able to deliver everyone a relevant offer. At the same time, you shouldn\u2019t create audiences smaller than 500 people as it\u2019s not worth your time to craft highly specific ads for a smaller audience.<\/strong><\/p>\n<p>For example, you could segment your retargeting pay-per-click audiences based on the topic of the landing page they visited. Or place warm yet doubtful leads into another audience and make them a discount offer they couldn\u2019t possibly refuse.<\/p>\n<h2 style=\"text-align: center;\">16. Think In Terms of the Conversion Funnel<\/h2>\n<p><strong>Another way to think about your Facebook (retargeting) audiences is to consider your Facebook ads conversion funnel.<\/strong><\/p>\n<p>Cold leads should be targeted with low-threat offers, e.g. blog articles, and other types of helpful content.<\/p>\n<p>Your top of the funnel Facebook advertising goal should be creating brand awareness and creating interest in your product.<\/p>\n<p>For example, <a href=\"http:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzSumo<\/a>\u2019s promoting an original research article.<\/p>\n<figure id=\"attachment_1001\" aria-describedby=\"caption-attachment-1001\" style=\"width: 434px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1001\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/buzzsumo.png\" alt=\"buzzsumo facebook ad hack\" width=\"434\" height=\"467\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/buzzsumo.png 902w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/buzzsumo-278x300.png 278w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/buzzsumo-768x828.png 768w\" sizes=\"auto, (max-width: 434px) 100vw, 434px\" \/><figcaption id=\"caption-attachment-1001\" class=\"wp-caption-text\">That&#8217;s interesting and helps create brand awareness<\/figcaption><\/figure>\n<p>As people have already visited your website and are familiar with your brand, things get spiced up. In the Prospecting and Converting stages of your marketing funnel, it\u2019s time to introduce sales-oriented messages and prompt people to complete a purchase \/ sign up.<\/p>\n<figure id=\"attachment_866\" aria-describedby=\"caption-attachment-866\" style=\"width: 422px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-866\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/saas-marketing-funnel-1024x878.png\" alt=\"saas marketing funnel\" width=\"422\" height=\"362\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/saas-marketing-funnel-1024x878.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/saas-marketing-funnel-300x257.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/saas-marketing-funnel-768x658.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/01\/saas-marketing-funnel.png 1400w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\" \/><figcaption id=\"caption-attachment-866\" class=\"wp-caption-text\">Know when&#8217;s the right time for your offers<\/figcaption><\/figure>\n<p>For example, you could remarketing to your online store visitors with a limited-time discount offer. Here\u2019s a perfect example by\u00a0<a href=\"https:\/\/www.happysocks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Happy Socks<\/a>.<\/p>\n<figure id=\"attachment_977\" aria-describedby=\"caption-attachment-977\" style=\"width: 405px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-977\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/happy-socks-905x1024.png\" alt=\"happy socks facebook ad\" width=\"405\" height=\"458\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/happy-socks-905x1024.png 905w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/happy-socks-265x300.png 265w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/happy-socks-768x869.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/happy-socks.png 916w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><figcaption id=\"caption-attachment-977\" class=\"wp-caption-text\">This makes for a great retargeting campaign<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">17. Exclude Converters From Your Campaign<\/h2>\n<p><strong>One of the keys to successful retargeting on Facebook is moving people from one ad campaign audience to the next as they convert.<\/strong><\/p>\n<p>For example, after a person has clicked on your brand awareness campaign or read a couple of blog articles, they could be moved on to the next stage advertising campaign and be targeted with a sales offer.<\/p>\n<figure id=\"attachment_965\" aria-describedby=\"caption-attachment-965\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-965\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-hacks.png\" alt=\"facebook advertising\" width=\"800\" height=\"400\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-hacks.png 800w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-hacks-300x150.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-hacks-768x384.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-965\" class=\"wp-caption-text\">Move converters from one audience to the next<\/figcaption><\/figure>\n<p><strong>To move people who convert on your Facebook ad from one audience to the next, use the EXCLUDE function.<\/strong><\/p>\n<p>For example, you could exclude the people who have already read a particular blog article from this article promotion\u2019s target audience. AND you could set up another ad campaign targeting that blog article\u2019s readers, offering a product\/service related to that blog article.<\/p>\n<figure id=\"attachment_962\" aria-describedby=\"caption-attachment-962\" style=\"width: 452px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-962\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/exclude-custom-audiences.png\" alt=\"Exclude past converters\" width=\"452\" height=\"250\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/exclude-custom-audiences.png 600w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/exclude-custom-audiences-300x166.png 300w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><figcaption id=\"caption-attachment-962\" class=\"wp-caption-text\">Exclude past converters<\/figcaption><\/figure>\n<p>You should also exclude all of your current customers from the campaign targeted at cold leads.<\/p>\n<p>There are a lot better offers and content to be advertising to your existing clients than brand awareness messages. Take a look at these <a href=\"https:\/\/karolakarlson.com\/ro\/best-facebook-ad-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">142 Facebook ad examples<\/a> for inspiration.<\/p>\n<h2 style=\"text-align: center;\">18. Frequency Cap Your Remarketing Campaigns<\/h2>\n<p>I guess almost everybody has seen a remarketing campaign that keeps following them across the web and shows up tens of times across multiple weeks.<\/p>\n<p>That\u2019s just annoying.<\/p>\n<figure id=\"attachment_971\" aria-describedby=\"caption-attachment-971\" style=\"width: 217px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-971\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-3.gif\" alt=\"ghost gif\" width=\"217\" height=\"259\" \/><figcaption id=\"caption-attachment-971\" class=\"wp-caption-text\">Some remarketing ads just keep haunting you \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>If you do not want your Facebook retargeting campaigns not to bore people to death, you should deliver the remarketing ads at sensible intervals.<\/strong><\/p>\n<p>Here\u2019s how I like to set up highly specific remarketing campaigns (Targeting up to 10,000 people):<\/p>\n<ul>\n<li><strong>Use the Reach campaign objective<\/strong> as you don\u2019t really need Facebook auto-optimization algorithm\u2019s help, you want to reach all the people in your retargeting audience.<\/li>\n<li><strong>Optimize your ad delivery on Daily Unique Reach,<\/strong> meaning that Facebook will show your ads max 1 time per day to every audience member.<\/li>\n<li>If you want to create a remarketing campaign that targets people for longer than 15 days,<strong> set up a custom ad schedule<\/strong>, so that your ads are delivered every other day or even more rarely.<\/li>\n<\/ul>\n<figure id=\"attachment_961\" aria-describedby=\"caption-attachment-961\" style=\"width: 459px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-961\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ek-facebook-optimization-for-ad-delivery-1.png\" alt=\"Daily Unique Reach \" width=\"459\" height=\"149\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ek-facebook-optimization-for-ad-delivery-1.png 600w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/ek-facebook-optimization-for-ad-delivery-1-300x98.png 300w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><figcaption id=\"caption-attachment-961\" class=\"wp-caption-text\">Use the Daily Unique Reach option<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">19. Trust Facebook\u2019s Auto-optimization<\/h2>\n<p>I\u2019ve been mentioning Facebook\u2019s auto-optimization algorithms a couple of times over the course of this article. That\u2019s because I believe they\u2019re doing a darn good job at improving your campaign results.<\/p>\n<p><strong>Facebook\u2019s algorithms have <a href=\"https:\/\/www.facebook.com\/business\/help\/430291176997542\" target=\"_blank\" rel=\"noopener noreferrer\">two simple goals<\/a>:<\/strong><\/p>\n<ol>\n<li>Creating value for advertisers by helping them reach and get results from people in their target audiences<\/li>\n<li>Providing positive, relevant experiences for people using Facebook, Instagram or Audience Network<\/li>\n<\/ol>\n<p><strong>Put simply, Facebook wants advertising to be a win-win situation for both brands and customers.<\/strong><\/p>\n<p>Here\u2019s an example. <a href=\"https:\/\/adespresso.com\/academy\/blog\/adespresso-experiment-facebook-lookalike-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdEspresso<\/a> ran a Facebook ads experiment to see which Lookalike Audience returns the best results:<\/p>\n<figure id=\"attachment_981\" aria-describedby=\"caption-attachment-981\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-981\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/lookalike-audiences-1024x241-1024x241.png\" alt=\"adespresso experiment\" width=\"1020\" height=\"240\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/lookalike-audiences-1024x241.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/lookalike-audiences-1024x241-300x71.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/lookalike-audiences-1024x241-768x181.png 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-981\" class=\"wp-caption-text\">They tested 3 different Lookalike Audiences \u2013 <a href=\"https:\/\/adespresso.com\/academy\/blog\/adespresso-experiment-facebook-lookalike-audience\/\">Image source<\/a><\/figcaption><\/figure>\n<p>They targeted 1%, 5%, and 10% Lookalike Audiences of people similar to their existing customer base. Note that 1% Lookalike Audience includes the 1% and 10% Lookalike Audience includes 10% of a country\u2019s population that Facebook considers the most similar to the existing client base.<\/p>\n<p><strong>Basically, the 1% Lookalike Audience is where Facebook\u2019s auto-optimization algorithms are supposed to excel the most.<\/strong><\/p>\n<p>After analyzing each campaign\u2019s results, here\u2019s what AdEspresso found:<\/p>\n<ul>\n<li>The 1% Lookalike Audience had the cost-per-lead of $3.748<\/li>\n<li>The 5% Lookalike Audience had the cost-per-lead of $4.162<\/li>\n<li>The 10% Lookalike Audience had the cost-per-lead of $6.364<\/li>\n<\/ul>\n<p>The experiment showed that Facebook is pretty good at guessing who is most likely to convert, and was able to deliver the ads to the right people.<\/p>\n<figure id=\"attachment_973\" aria-describedby=\"caption-attachment-973\" style=\"width: 404px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-973\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-4.gif\" alt=\"gif\" width=\"404\" height=\"202\" \/><figcaption id=\"caption-attachment-973\" class=\"wp-caption-text\">Nicely done, Facebook! \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>Here\u2019s a simple way to make the auto-optimization work for you:<\/strong><\/p>\n<p>Create a Facebook marketing campaign that targets a wide audience of 200,000+ people and optimize the campaign for conversions.<\/p>\n<p>Then, let Facebook\u2019s algorithms learn which audience members are the most likely to convert, and deliver your ads to the right people.<\/p>\n<h2 style=\"text-align: center;\">20. Check Your Ad Reports to Uncover Top Audiences<\/h2>\n<p>Once you\u2019ve applied the previous Facebook ad hacks and let Facebook to auto-optimize your way to audiences that convert, you can check your ad reports to see who belongs in that top-performing audience.<\/p>\n<p>By using the Breakdown menu, you can find out:<\/p>\n<ul>\n<li>Which age groups converted on your Facebook ads<\/li>\n<li>Where are your top audiences located<\/li>\n<li>Which mobile\/desktop devices they\u2019re using<\/li>\n<li>Many additional insights<\/li>\n<\/ul>\n<figure id=\"attachment_963\" aria-describedby=\"caption-attachment-963\" style=\"width: 393px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-963\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-reports-1024x816.png\" alt=\"facebook ad reports\" width=\"393\" height=\"314\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-reports-1024x816.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-reports-300x239.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-reports-768x612.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-ad-reports.png 1230w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><figcaption id=\"caption-attachment-963\" class=\"wp-caption-text\">This menu is AWESOME<\/figcaption><\/figure>\n<p><strong>Important! You need a fair share of ad results before these insights become statistically valid.<\/strong><\/p>\n<p>You can\u2019t conclude that 25-year-olds like your product just because 10 people have bought it.<\/p>\n<p>I\u2019d recommend that you collect at least 500 conversions per ad campaign before tracking down the best-performing audiences.<\/p>\n<h2 style=\"text-align: center;\">21. Optimize Your Facebook Posts\u2019 Audience<\/h2>\n<p>Did you know that Facebook has an Audience Optimization tool that let\u2019s you choose who should see your Facebook posts?<\/p>\n<p>This advanced option is located in your Facebook page\u2019s New Post sharing box.<\/p>\n<figure id=\"attachment_982\" aria-describedby=\"caption-attachment-982\" style=\"width: 422px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-982\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/optimized-post-audience-1024x868.png\" alt=\"optimized post audience\" width=\"422\" height=\"358\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/optimized-post-audience-1024x868.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/optimized-post-audience-300x254.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/optimized-post-audience-768x651.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/optimized-post-audience.png 1400w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\" \/><figcaption id=\"caption-attachment-982\" class=\"wp-caption-text\">Have you ever noticed this icon?<\/figcaption><\/figure>\n<p>As you click on the tiny icon, you can specify the interests that are most relevant to your posts. This way, you\u2019ll be telling Facebook whom to show your Facebook post first (this is particularly useful to brands\/publishers with thousands of Facebook fans interested in various topics and news).<\/p>\n<figure id=\"attachment_1003\" aria-describedby=\"caption-attachment-1003\" style=\"width: 321px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1003\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-hack-1024x995.png\" alt=\"facebook audience hack\" width=\"321\" height=\"312\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-hack-1024x995.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-hack-300x291.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-hack-768x746.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-hack.png 1124w\" sizes=\"auto, (max-width: 321px) 100vw, 321px\" \/><figcaption id=\"caption-attachment-1003\" class=\"wp-caption-text\">You can target each post&#8217;s audience based on interests<\/figcaption><\/figure>\n<p>You can also restrict the audience of your Facebook post. This is helpful if you want your post to only reach the people speaking a particular language or located at a specific location.<\/p>\n<figure id=\"attachment_1002\" aria-describedby=\"caption-attachment-1002\" style=\"width: 342px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1002\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-advertising-hack-1024x937.png\" alt=\"facebook advertising hack\" width=\"342\" height=\"312\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-advertising-hack-1024x937.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-advertising-hack-300x274.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-advertising-hack-768x703.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-advertising-hack.png 1104w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><figcaption id=\"caption-attachment-1002\" class=\"wp-caption-text\">Also test the Restrictions<\/figcaption><\/figure>\n<p>If your Facebook page has more than 5,000 likes, the Audience Optimization has already been activated.<\/p>\n<p>If your page has fewer than 5,000 likes, click the \u201cSettings\u201d tab in the top right corner of your Facebook page. From the \u201cGeneral\u201d tab, you\u2019ll see a row for \u201cAudience Optimization for Posts.\u201d<\/p>\n<p>Click on \u201cEdit\u201d and check the box to activate the Audience Optimization. The, hit the \u201cSave Changes\u201d button.<\/p>\n<figure id=\"attachment_1005\" aria-describedby=\"caption-attachment-1005\" style=\"width: 431px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1005\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-optimization-1-1024x588.png\" alt=\"facebook audience optimization\" width=\"431\" height=\"248\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-optimization-1-1024x588.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-optimization-1-300x172.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-optimization-1-768x441.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-audience-optimization-1.png 1846w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><figcaption id=\"caption-attachment-1005\" class=\"wp-caption-text\">Turn on the optimization option<\/figcaption><\/figure>\n<p>According to Facebook, optimizing your Facebook post\u2019s audience helps to slightly improve the ads\u2019 reach and relevance to their audience.<br \/>\n<a name=\"design\"><\/a><\/p>\n<h2 style=\"text-align: center;\">Facebook Copywriting &amp; Design Hacks<\/h2>\n<p>In the part of this guide, we\u2019ll be exploring what makes a good Facebook ad in terms of the design, ad type, and copywriting.<\/p>\n<p>Believe me, there\u2019s a huge difference between a good and a bad Facebook ad layout. And a bad-looking ad could end up costing you thousands of dollars of your advertising budget.<\/p>\n<figure id=\"attachment_968\" aria-describedby=\"caption-attachment-968\" style=\"width: 384px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-968\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-1-copy.gif\" alt=\"terrible gif\" width=\"384\" height=\"247\" \/><figcaption id=\"caption-attachment-968\" class=\"wp-caption-text\">Yup, that\u2019s terrible \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>So what can you do to ensure your Facebook ads are awesome and engaging?<\/strong><\/p>\n<p>I\u2019ve already shared my TOP Facebook ad design hacks in this post here: <a href=\"https:\/\/karolakarlson.com\/ro\/facebook-ad-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">25 Facebook Ad Design Hacks to Make People Click<\/a><\/p>\n<p>However, there\u2019s so much more that you can do to increase your Facebook ads\u2019 ROI.<\/p>\n<h2 style=\"text-align: center;\">22. Think What Would Make YOU Click<\/h2>\n<p>It is easy to start thinking about the people you\u2019re advertising to as a huge crowd of incognito faces. After all, you\u2019re targeting your ads at thousands if not millions of people.<\/p>\n<p>But that approach is just plain wrong. It makes you publish ads that no real human would never ever click \u2013 boring ads that carry no value to a user.<\/p>\n<p><strong>The best litmus test for a good Facebook ad is to ask yourself: Would I click on this ad if I were in the shoes of my target audience?<\/strong><\/p>\n<ul>\n<li>Would the Facebook ad catch my attention in the newsfeed?<\/li>\n<li>Would I consider the ad image attractive?<\/li>\n<li>Is the offer so good that I\u2019d feel that I need to get this?<\/li>\n<\/ul>\n<p>The best Facebook ads make you answer YES!! To all of these questions. However, 80% of the rest would not.<\/p>\n<p>For example, this ad by <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> nails it, being well-designed, having a clear (and attractive) offer, and indicating what\u2019s the next step (with a Sign Up call-to-action button).<\/p>\n<figure id=\"attachment_1007\" aria-describedby=\"caption-attachment-1007\" style=\"width: 316px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1007\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/google-facebook-ad-1024x944.png\" alt=\"google facebook ad\" width=\"316\" height=\"292\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/google-facebook-ad-1024x944.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/google-facebook-ad-300x277.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/google-facebook-ad-768x708.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/google-facebook-ad.png 1056w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\" \/><figcaption id=\"caption-attachment-1007\" class=\"wp-caption-text\">That&#8217;s one nice Facebook ad<\/figcaption><\/figure>\n<p>So what are the top commandments for creating a Facebook ad that good? It all begins by understanding what matters to your target audience.<\/p>\n<h2 style=\"text-align: center;\">23. Offer Something of Value<\/h2>\n<p>The first and foremost reason people use your products is that it brings value to them and they\u2019re willing to give their money and time in return.<\/p>\n<p>Money and time\u2026 Those are the two most carefully kept resources each of us has. And surely we wouldn\u2019t give them away on every random request.<\/p>\n<p><strong>So here\u2019s the rule: Your Facebook ad offer needs to be so good that people are willing to spend their time clicking on it.<\/strong><\/p>\n<p>Simply asking people to check out your product or Facebook video without explaining how it will benefit them is useless. Nearly nobody will click on your ad.<\/p>\n<figure id=\"attachment_972\" aria-describedby=\"caption-attachment-972\" style=\"width: 368px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-972\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-4-copy.gif\" alt=\"don't care gif\" width=\"368\" height=\"276\" \/><figcaption id=\"caption-attachment-972\" class=\"wp-caption-text\">Why would anybody care? \u2013 <a href=\"https:\/\/giphy.com\/\">Image source<\/a><\/figcaption><\/figure>\n<p><strong>Here\u2019s how you can make your ads more value-oriented:<\/strong><\/p>\n<ul>\n<li>Explain how your product will benefit the customer<\/li>\n<li>Make sure that the benefits include something they can\u2019t get elsewhere<\/li>\n<li>Offer a discount or a limited-time free trial<\/li>\n<\/ul>\n<p>Even if you\u2019re marketing an software tool like <a href=\"https:\/\/www.adstage.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">AdStage<\/a>, you can tell people how your product will improve their work life.<\/p>\n<figure id=\"attachment_1008\" aria-describedby=\"caption-attachment-1008\" style=\"width: 363px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1008\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/AdStage-2-1024x989.png\" alt=\"AdStage facebook advertising\" width=\"363\" height=\"351\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/AdStage-2-1024x989.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/AdStage-2-300x290.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/AdStage-2-768x742.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/AdStage-2.png 1044w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><figcaption id=\"caption-attachment-1008\" class=\"wp-caption-text\">This ad talks about the benefit to the customers<\/figcaption><\/figure>\n<p>What you shouldn\u2019t do:<\/p>\n<ul>\n<li>Don\u2019t expect people to be interested in case studies unless they\u2019ve already shown interest in your product (e.g. visited your website)<\/li>\n<li>Don\u2019t expect people to be excited about poor-quality videos of your product (that\u2019s like THE most boring type of video one can watch)<\/li>\n<li>Don\u2019t brag about your product\u2019s features that seem amazing to you but irrelevant to your target audience.<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">24. Test Different Ad Copies<\/h2>\n<p>We already discussed that you shouldn\u2019t promote the same Facebook ads to everyone \u2013 the offer and messaging depend on a person\u2019s place in your conversion funnel.<\/p>\n<p><strong>Here\u2019s another tip: you can test different ad copies for the same offer.<\/strong><\/p>\n<p>For example, <a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intercom<\/a>\u2019s testing a slightly different ad copy for their offer.<\/p>\n<figure id=\"attachment_1009\" aria-describedby=\"caption-attachment-1009\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1009\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-facebook-ads-1024x486.png\" alt=\"intercom facebook ads\" width=\"1020\" height=\"484\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-facebook-ads-1024x486.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-facebook-ads-300x142.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-facebook-ads-768x364.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-facebook-ads.png 1400w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-1009\" class=\"wp-caption-text\">Note that they&#8217;re testing one text at a time<\/figcaption><\/figure>\n<p>Don\u2019t limit yourself to testing the ad\u2019s copywriting also try different lengths of copy or leave one text placement (e.g. the link description) completely unfilled.<\/p>\n<figure id=\"attachment_1010\" aria-describedby=\"caption-attachment-1010\" style=\"width: 373px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1010\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-saas-ad-1024x978.png\" alt=\"intercom facebook ad\" width=\"373\" height=\"357\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-saas-ad-1024x978.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-saas-ad-300x286.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-saas-ad-768x733.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/intercom-saas-ad.png 1064w\" sizes=\"auto, (max-width: 373px) 100vw, 373px\" \/><figcaption id=\"caption-attachment-1010\" class=\"wp-caption-text\">The link description has been left unfilled<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\">25. Catch Attention With the Ad Copy<\/h2>\n<p>If you thought that your Facebook ad image is the only way to catch people\u2019s attention, you\u2019re on the wrong track.<\/p>\n<p>There are ways to make your ad copy noteworthy as well.<\/p>\n<p>One way is to include multiple numbers in your ad copy.<\/p>\n<p>A case study published in <a href=\"https:\/\/moz.com\/blog\/5-data-insights-into-the-headlines-readers-click\" target=\"_blank\" rel=\"noopener noreferrer\">Moz blog<\/a> found that by starting your headline with a number, you\u2019re 36% more likely to have people click on your ads.<\/p>\n<figure id=\"attachment_1011\" aria-describedby=\"caption-attachment-1011\" style=\"width: 402px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1011\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-advertising-tips.png\" alt=\"facebook advertising tips\" width=\"402\" height=\"271\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-advertising-tips.png 601w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-advertising-tips-300x202.png 300w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><figcaption id=\"caption-attachment-1011\" class=\"wp-caption-text\">People prefer numbered headlines \u2013 <a href=\"https:\/\/moz.com\/blog\/5-data-insights-into-the-headlines-readers-click\">Image source<\/a><\/figcaption><\/figure>\n<p>Here\u2019s a nice example by <a href=\"https:\/\/inkbox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inkbox<\/a>, using three numbers across the Facebook ad.<\/p>\n<figure id=\"attachment_979\" aria-describedby=\"caption-attachment-979\" style=\"width: 408px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-979\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/inkbox.png\" alt=\"inkbox facebook ad\" width=\"408\" height=\"416\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/inkbox.png 924w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/inkbox-295x300.png 295w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/inkbox-768x781.png 768w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><figcaption id=\"caption-attachment-979\" class=\"wp-caption-text\">All those numbers help to catch attention<\/figcaption><\/figure>\n<p><strong>Here\u2019s another tip: Use emojis in your Facebook ads.<\/strong><\/p>\n<p>In addition to making your ads more fun and engaging, emojis can also be used to structure your ad copy and make it easy to read.<\/p>\n<p>Here\u2019s an example by <a href=\"https:\/\/www.soylent.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Soylent<\/a>, using emojis as bullet points. That\u2019s just genius!<\/p>\n<figure id=\"attachment_1012\" aria-describedby=\"caption-attachment-1012\" style=\"width: 371px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1012\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/soylent-facebook-ad-1-976x1024.png\" alt=\"soylent facebook ad\" width=\"371\" height=\"389\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/soylent-facebook-ad-1-976x1024.png 976w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/soylent-facebook-ad-1-286x300.png 286w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/soylent-facebook-ad-1-768x806.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/soylent-facebook-ad-1.png 1128w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><figcaption id=\"caption-attachment-1012\" class=\"wp-caption-text\">This ad is so smart ?<\/figcaption><\/figure>\n<p>Read more about emojis + Facebook ads here: <a href=\"https:\/\/karolakarlson.com\/ro\/how-to-use-emojis-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Use Emojis in Facebook Ads \u2013 The Complete Guide<\/a><\/p>\n<h2 style=\"text-align: center;\">26. Experiment With Facebook Ad Types<\/h2>\n<p>For someone starting out with Facebook advertising, the range of options might be overwhelming at first:<\/p>\n<ul>\n<li>Single Image<\/li>\n<li>Single Video<\/li>\n<li>Carousel<\/li>\n<li>Slideshow<\/li>\n<li>Canvas<\/li>\n<li>Collection<\/li>\n<\/ul>\n<p>And then there are the different variations of each of these ad types:<\/p>\n<ul>\n<li>Link Click Ads<\/li>\n<li>Video Ads<\/li>\n<li>Boosted Page Posts<\/li>\n<li>Multi-Product (Carousel Ads)<\/li>\n<li>Dynamic Product Ads (DPA)<\/li>\n<li>Facebook Lead Ads<\/li>\n<li>Canvas Ads<\/li>\n<li>Collection Ads<\/li>\n<li>Page Like Ads<\/li>\n<li>Page Post Photo Ads<\/li>\n<li>Page Post Video Ads<\/li>\n<li>Event Ads<\/li>\n<li>Offer Claims<\/li>\n<li>Local Awareness Ads<\/li>\n<\/ul>\n<p>It\u2019s crazy, right?!<\/p>\n<figure id=\"attachment_975\" aria-describedby=\"caption-attachment-975\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-975\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/giphy-6.gif\" alt=\"squirrel gif\" width=\"500\" height=\"207\" \/><figcaption id=\"caption-attachment-975\" class=\"wp-caption-text\">All those different ad types&#8230;<\/figcaption><\/figure>\n<p>Here\u2019s the complete guide that gives you an overview of ALL the Facebook ad types we published in collaboration with AdEspresso: <a href=\"https:\/\/adespresso.com\/academy\/guides\/facebook-ads-beginner\/facebook-ads-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">Beginner\u2019s Guide to Facebook Ad Types<\/a><\/p>\n<p><strong>Why do the Facebook ad types matter?<\/strong><\/p>\n<p>When managing the Facebook ads for SaaS startup Scoro, we tested a carousel ad vs. a regular image ad.<\/p>\n<p>Here\u2019s an example of one of our regular ads:<\/p>\n<figure id=\"attachment_1013\" aria-describedby=\"caption-attachment-1013\" style=\"width: 382px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1013\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/scoro-facebook-ad-example.png\" alt=\"scoro facebook ad example\" width=\"382\" height=\"365\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/scoro-facebook-ad-example.png 509w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/scoro-facebook-ad-example-300x286.png 300w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><figcaption id=\"caption-attachment-1013\" class=\"wp-caption-text\">One of Scoro&#8217;s Facebook ads<\/figcaption><\/figure>\n<p>Here\u2019s an example of the carousel ad, featuring the sign-up process and explaining the product\u2019s benefits:<\/p>\n<figure id=\"attachment_985\" aria-describedby=\"caption-attachment-985\" style=\"width: 402px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-985\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/scoro-carousel-ad-863x1024.png\" alt=\"scoro carousel ad\" width=\"402\" height=\"477\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/scoro-carousel-ad-863x1024.png 863w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/scoro-carousel-ad-253x300.png 253w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/scoro-carousel-ad-768x912.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/scoro-carousel-ad.png 888w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><figcaption id=\"caption-attachment-985\" class=\"wp-caption-text\">Looks good, doesn&#8217;t it?<\/figcaption><\/figure>\n<p><strong>What do you think, which Facebook ad typed performed better?<\/strong><\/p>\n<p>While there are many articles explaining why carousel ads are a better option, truth is that the regular image ad performed A LOT better.<\/p>\n<p><strong>The regular ad had a higher relevance score, a lower cost-per-click, and delivered more conversions at a lower cost. However, we would have never known this unless we tested both ad types.<\/strong><\/p>\n<p>That\u2019s why I recommend that you experiment with at least three different ad types. The easiest ones to get started with are:<\/p>\n<ul>\n<li>Single image ad<\/li>\n<li>Video ad<\/li>\n<li>Carousel ad<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">27. Check Your Ads\u2019 Relevance Score<\/h2>\n<p>Facebook ad relevance score is a 1-10 metric that shows how relevant your Facebook ads are to their target audience.<\/p>\n<p>And it\u2019s a super important campaign metric.<\/p>\n<p>When AdEspresso analyzed 104,256 Facebook ads to see what\u2019s the average <a href=\"https:\/\/adespresso.com\/academy\/blog\/facebook-ads-relevance-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">relevance score<\/a>, they discovered that it\u2019s a perfect indicator of your campaign\u2019s success.<\/p>\n<p>If you have a high Facebook ad relevance score, the cost-per-click and cost-per-conversion will be significantly lower.<\/p>\n<figure id=\"attachment_956\" aria-describedby=\"caption-attachment-956\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-956 size-full\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/CPC-CTR-Relevance-Score.jpg\" alt=\"facebook advertising relevance score\" width=\"900\" height=\"488\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/CPC-CTR-Relevance-Score.jpg 900w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/CPC-CTR-Relevance-Score-300x163.jpg 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/CPC-CTR-Relevance-Score-768x416.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-956\" class=\"wp-caption-text\">Lower relevance = Higher costs \u2013 <a href=\"https:\/\/adespresso.com\/academy\/blog\/facebook-ads-relevance-score\/\">Image source<\/a><\/figcaption><\/figure>\n<p>You can check your Facebook ads\u2019 relevance score in the Facebook Ads Manager reports by selecting the \u201cPerformance and Clicks\u201d standard report.<\/p>\n<figure id=\"attachment_984\" aria-describedby=\"caption-attachment-984\" style=\"width: 814px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-984\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/relevance-score-report.png\" alt=\"relevance score report\" width=\"814\" height=\"712\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/relevance-score-report.png 814w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/relevance-score-report-300x262.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/relevance-score-report-768x672.png 768w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><figcaption id=\"caption-attachment-984\" class=\"wp-caption-text\">How to check the relevance score<\/figcaption><\/figure>\n<p><strong>Tip:<\/strong> The best time for checking your Facebook campaign\u2019s relevance score is around 48 hours after publishing or after a Facebook ad has collected at least 2,000 impressions.<\/p>\n<p>That\u2019s when Facebook has enough data to tell how people react to your ads.<\/p>\n<p><strong>If your ads have a low relevance score of 1 point, it\u2019s best to pause your ad campaign ad take steps to fix it:<\/strong><\/p>\n<ul>\n<li>You can change the campaign\u2019s target audience to reach people to who your offer\u2019s more relevant.<\/li>\n<li>If your ads\u2019 offer is unattractive, you should try to improve it by adding a discount or another type of engaging offer.<\/li>\n<li>If you\u2019re promoting a blog article or other types of content, you could test rewriting the ads\u2019 copy to make it more engaging and clickable.<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">28. Learn With the Facebook\u2019s Pages to Watch Tool<\/h2>\n<p>Pages to Watch is a tool available to all Facebook pages with 100 or more fans. The tool allows you to effortlessly keep your eye on the competition.<\/p>\n<p>You can find it by navigating to your Facebook page Insights and scrolling down on the page.<\/p>\n<figure id=\"attachment_983\" aria-describedby=\"caption-attachment-983\" style=\"width: 1020px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-983\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/page-insights-1024x451.png\" alt=\"page insights\" width=\"1020\" height=\"449\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/page-insights-1024x451.png 1024w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/page-insights-300x132.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/page-insights-768x338.png 768w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/page-insights.png 1400w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption id=\"caption-attachment-983\" class=\"wp-caption-text\">Check this out!<\/figcaption><\/figure>\n<p>Facebook suggests a few pages that might be relevant to you. However, you can add other pages by simply typing in their names.<\/p>\n<figure id=\"attachment_1014\" aria-describedby=\"caption-attachment-1014\" style=\"width: 823px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1014\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-pages-to-watch.png\" alt=\"facebook pages to watch\" width=\"823\" height=\"494\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-pages-to-watch.png 823w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-pages-to-watch-300x180.png 300w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/facebook-pages-to-watch-768x461.png 768w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><figcaption id=\"caption-attachment-1014\" class=\"wp-caption-text\">Type in your competitors&#8217; names \ud83d\ude09<\/figcaption><\/figure>\n<p>After you\u2019ve added some brand pages to your watchlist, you can see the following stats:<\/p>\n<ul>\n<li>Total page likes (and the % +\/- change from the previous week)<\/li>\n<li>How many times a page has posted to Facebook this week<\/li>\n<li>Their total engagement count for the week<\/li>\n<\/ul>\n<p>But it keeps getting better. As you click on a particular brand\u2019s icon, you\u2019ll be able to see all their past week\u2019s Facebook posts, filtered by engagement (from the most engaging to the least engaging).<\/p>\n<p><strong>You can use the Pages to Watch tool to follow your competitors, partners, influencers, and other industry-related pages. I also like to follow some inspiring brands that make awesome Facebook posts \u2013 just for inspiration.<\/strong><\/p>\n<p>Use these insights to spot new trends and learn what\u2019s working for other Facebook marketers.<\/p>\n<h2>Over to You<\/h2>\n<p>Naturally, I\u2019m curious about learning about your top secret Facebook advertising hacks as well.<\/p>\n<p>What are the tactics and tricks that made the most difference to your campaign results?<\/p>\n<p>Leave a comment!<\/p>\n<p><a href=\"https:\/\/advertise-grow-blog.myshopify.com\/collections\/frontpage\/products\/e-book-200-facebook-ad-examples?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=facebook_ad_examples\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4307\" src=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad.gif\" alt=\"facebook ad examples ebook\" width=\"1400\" height=\"800\" srcset=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad.gif 1400w, https:\/\/karolakarlson.com\/wp-content\/uploads\/2019\/07\/ebook-ad-768x439.gif 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a>  <\/p>","protected":false},"excerpt":{"rendered":"<p>These 28 Facebook advertising hacks will help to improve your campaign results and uncover new opportunities, no matter what you&#8217;re promoting.<\/p>","protected":false},"author":1,"featured_media":990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[36,4,9],"tags":[39,37,40,14,38],"class_list":["post-948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-in-depth","category-ppc","tag-advertising-hacks","tag-facebook-advertising","tag-growth-hacking","tag-ppc","tag-social-media-marketing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>28 Facebook Advertising Hacks for Complete Success<\/title>\n<meta name=\"description\" content=\"The most comprehensive Facebook advertising hacks guide online. Learn 28 Facebook ad tips to double your results, get new leads, and win the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"28 Facebook Ad Hacks For Skyrocketing Results\" \/>\n<meta property=\"og:description\" content=\"These 28 Facebook advertising hacks will help to improve your campaign results and uncover new opportunities, no matter what you&#039;re promoting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karolakarlson.com\/ro\/facebook-advertising-hacks\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Fix blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-12T10:22:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-29T16:25:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Facebook-advertising-hacks-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aggregate_blog\" \/>\n<meta name=\"twitter:site\" content=\"@aggregate_blog\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"31 de minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"28 Facebook Advertising Hacks for Complete Success\",\"datePublished\":\"2017-07-12T10:22:07+00:00\",\"dateModified\":\"2019-09-29T16:25:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/\"},\"wordCount\":6301,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\/\/karolakarlson.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Facebook-advertising-hacks-1.png\",\"keywords\":[\"advertising hacks\",\"facebook advertising\",\"growth hacking\",\"PPC\",\"social media marketing\"],\"articleSection\":[\"Facebook ads\",\"In-depth\",\"PPC\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/\",\"url\":\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/\",\"name\":\"28 Facebook Advertising Hacks for Complete Success\",\"isPartOf\":{\"@id\":\"https:\/\/karolakarlson.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/karolakarlson.com\/facebook-advertising-hacks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/karolakarlson.com\/wp-content\/uploads\/2017\/07\/Facebook-advertising-hacks-1.png\",\"datePublished\":\"2017-07-12T10:22:07+00:00\",\"dateModified\":\"2019-09-29T16:25:59+00:00\",\"description\":\"The most comprehensive Facebook advertising hacks guide online. 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