The best tool for seeing other brands’ Facebook and Instagram ad creatives is the Meta Ad Library.

If you’re looking for curated lists of high-conversion ad examples from top brands, check out all the articles below.

• 240+ Best Facebook Ad Examples (2026 Update) – this guide
• 35 Best Facebook Video Ad Examples
• 80+ TOP Instagram Ad Examples
• 40 Instagram Story Ad Examples
• 105+ LinkedIn Ad Examples

I published my first article on best Facebook ad examples in 2018.

Since then, it’s become my habit to capture any great ad creative I spot on Instagram or Meta Ads Library. I save them in a Figma doc (image ads) and Google Drive (videos).

My personal gallery of Meta ad ideas holds well over 1,000 creatives.

Whenever I work on a new brand’s paid ad campaign, I return to this gallery to collect ideas. I also check out the competitors’ Ad Libraries (which is how my own collection expands).

The best thing about having a mixed library of B2C and B2B brand ads is that it helps you come up with out-of-the-box ideas. My go-to trick is to use consumer brand ads as inspiration for my B2B tech clients’ creatives, and vice versa.

In this list of 240+ ads, you’ll find my favourite brands’ advertisements, along with an inside scoop on the latest trends and best practices of Facebook ads.

Facebook ad best practices

What makes a great ad creative?

Based on 10+ years of experience here are my TOP 10 suggestions for successful Facebook ad copywriting and design:

1. Communicate a strong value proposition
2. Use high-quality images and videos
3. Test bright colours and high contrast
4. Add a clear call-to-action in the ad visual
5. Get started with single-image static ads
6. Add other formats like Carousel and video ads
7. Write value-driven ad copy and headlines
8. Follow correct Facebook ad size
9. Include special offers and promotions
10. Show proof like testimonials and ratings

What works in Meta ads in 2026?

I’ve noticed 3 key changes in the Meta ad creatives discourse over the past 12 months:

1. Self-proclaimed Meta ad experts on LinkedIn post about using AI tools to generate “100 creatives in 30 minutes.”

If you’ve ever tried out one of their prompts, you know that’s a lie.

High-performance ad creatives are still created by human designers, mostly in Figma (static ads) and Adobe After Effects (video ads).

2. It’s become much easier to create OK video ads.

Meta recommends running a mix of static and video ads, with more focus on UGC (user-generated content style) videos.

The most beautiful and complex video ads still require the Adobe After Effects skills.

But you can design pretty decent-looking videos that perform with CapCut and Instagram Edits.

3. Competition for people’s attention has never been tougher.

Whenever it gets easier to produce something, there’ll be more of it.

Everyone’s tired of AI slop, and even the most excellent original content suffers from this. This applies to newsletters and blogs, social media posts, and your paid ad creatives.

To stand out in 2026, start from defining your ICP (ideal customer profile).

Who are these people in real life? What are the aesthetics that catch their attention? What’s the best value prop to promote? What’s fun and engaging for them?

Wise’s Ad Library is one I check again and again. They always lead with relevant USPs in bold headlines, build comparisons, and address specific jobs to be done.

2026 Facebook ad examples

Ads that worked in 2020 may not deliver high ROI (return on investment) in 2026. You must be constantly experimenting with new ideas: formats, layout, colours, USPs, etc.

See inspiring Facebook ad creatives from brands across 10 industries:

1. B2C (business to consumer) beauty & health
2. B2C food & grocery products
3. Consumer apps & subscriptions
4. B2C technology products
5. B2C household products
6. DTC (direct to consumer) consumer products
7. B2B (business to business) software brands
8. B2B service providers
9. B2B enterprise-level products
10. Magazines and newsletters

1. Lovable

Best practices & ideas to copy: Strong number-led value prop (save 10k), bold and instantly recognisable brand colours, a lot of text in ad image (nobody reads the text description).

2. Claude

Best practices & ideas to copy: Claude’s (Anthropic) Meta Ad Library has 550 active ads. Why? Because they’ve created specific ads for all their ICPs: developers, founders, designers, etc.

This one’s for marketers. Clean design, familiar integration logos, carousel cards that show real work benefits.

3. Healf

Best practices & ideas to copy: Unconventional ad format that stands out in Instagram Feed, collaboration with a well-known health influencer, number-led “savings” value proposition.

4. Canva

Best practices & ideas to copy: Collaboration with an expert explaining how to use the tool, high-quality UGC video recording, product UI shown in the ad, teaching while promoting the product.

5. Vinted

Best practices & ideas to copy: Collaboration with a major local Gen-Z influencer to show how easy it is to sell on Vinted. On the other hand, the ad invites Aimee France’s followers to sign up to see her Vinted store.

6. Notion

Best practices & ideas to copy: Recognisable brand style, ads with white/light background pop out in the otherwise colourful Instagram Feed, super valuable discount offered, clear CTA inside ad image.

7. Revolut

Best practices & ideas to copy: Question that invites the viewer to think and engage, beautiful design that makes you want one of the cards, portrait-format creative that can be adjusted for Feed placements by Meta’s algorithms.

8. AG1 by Athletic Greens

Best practices & ideas to copy: I like how they’ve made a photo-based ad so much more than that. The bright green headline, overlays with supplement information… And managing to convey so much information by keeping the overall look uncluttered and on-brand.

9. McDonald’s

10. Klarna

11. Squarespace

12. New York Times

13. Loops

14. Templify

15. Shopify

16. Roleo

17. Burger King

18. Charlotte Tilbury

19. Sandqvist

20. Apple

2025 Facebook ad examples

My hand-curated selection of Facebook ads screenshotted in 2025. Enjoy and get inspired.

Boots

Best practices in this ad:

• Create special ads for holidays and occasions like Mother’s Day
• Include your logo in the ad creative
• Use bright contrast and colours
• Showcase multiple products in a carousel ad
• Use the “Shop Now” call to action to drive sales

KFC

Best practices in this ad:

• Promote special offers with limited time to create a sense of urgency
• Use super high-quality photography, enhanced with image editing tools
• Mention the product price in the ad if it’s impressively cheap

Revolut

What’s great about this ad:

• Promote an unique offer, in this case a customised bank card
• Edit static ads into videos: slight movement helps to capture attention
• Include App Store icons throughout the ad, indicating you’re promoting a mobile app

Sensodyne

What’s great about this ad:

• Include social proof, e.g. “No.1 dentist recommended brand”
• Make your product stand out in the visual for higher brand recognition
• Keep it simple and light: Meta ads with white background tend to perform better

Uber Eats

Twix

H&M

Pantene

Lidl

Fairy

Garnier

Doritos

McDonald’s

Charlotte Tilbury

Clarins

Mercedes Benz

Maltesers

Ninja Kitchen

Lofbergs

Maryland Cookies

Harry Potter

Transport for London

M&M’s

YSL Beauty

The Joy of Plants

Walkers

TK Maxx

Toblerone

Vinted

2024 Meta ad examples

The Meta ad examples in this section were collected in late 2024.

• SaaS & B2B Meta ad examples
• B2C digital product ad creatives
• Consumer product Facebook ads
• E-commerce & fashion ads

All of the Meta ad examples that you see here are original screenshots from my Facebook feed or from the Facebook advertising audits I’ve done, and Facebook Ads Library. The Facebook ads’ size is usually 1080 x 1080 pixels for square creatives and 1920 x 1080 for the Story format. 

#1 Heinz

#2 Blinkist

What’s great about this ad:

• The ad has a meme-like style that feels native in Facebook and Instagram
• The creative exemplifies the benefits of the product in a fun, engaging way
• The ad copy is straight to the point, and mentions a clear value prop

#3 Grammarly

What’s great about this ad:

• The visual includes the logo, clear USP, and CTA button
• The double-choice question in the ad invites the viewer to click and find out more
• Static ads tend to outperform video ads in square formats

#4-5 Vinted

#6 Shopify

#7 Wise

#8 Bilance

#9 Oreo

#10 IKEA

#11 McDonald’s

#12 Alohas

#13 Kerastase

#14 Ferm Living

#15 L:a Bruket

💫 2023 update! 💫

Doing the roundup of the latest top Facebook ad examples is one of my favorite tasks in January.

When researching this year’s winner, I went through 50+ brands’ Facebook Ad Library pages.

Here are the 3 key trends that I noticed in 2023 Facebook ad creatives:

1. Brands are sooo slow to update their creatives – many brands run the exact same ads as in 2022. While these creatives may have performed really well, testing a new creative idea biweekly would certainly yield even better results.
2. There are even more portrait-story format ads – some B2C brands have nearly given up on the Feed ad placements and bet big on Stories and Reels. Naturally, all portrait-format ads should be videos.
3. The UGC video ad trend – While promoting UGC (user-generated videos) is the #1 strategy on TikTok, it’s been only slowly adopted by Meta advertisers. In 2023, more brands will be collaborating with content creators to produce their video ads.

But hey, let’s cut the talk and let these smart Meta ads speak for themselves.

#1 Shopify

I chose this social media ad example by Spotify to open the roundup as it’s the epitome of the perfect ad creative in 2023.

It’s a video ad, it’s fast-paced and engaging, it features user-generated content, and it’s also showcasing the product later in the video.

#2 Grammarly

Grammarly is one of the brands I’ve been always following for the best video ad examples. In this simple video ad, they both tell an engaging story and illustrate how their product helps to improve the users’ everyday lives.

Tip: Keep in mind that having the best ad creatives is just one piece of the puzzle. In addition to having the best ad creatives, make sure to also get your Facebook ad campaign structure right.

#3 IKEA

It feels like the advertisements are getting more colourful and fast all across the board. Ikea’s taken the opposite approach. In the overloaded Facebook and Instagram feeds, this Ikea carousel ad example will feel like a breadth of fresh air.

This ad creative is also the perfect proof that you don’t need a huge design team and fancy 3D animations to create a well-performing ad. A bit of creativity will do.

#4 Burger King

Ufff, such a boring ad example from Burger King, the master of creative advertising!

But the point is… Even brands with huge offline and online brand campaigns are using Meta to boost user acquisition. The trick of adding numbers – low prices, discount %, etc. – is not going anywhere in 2023.

As I already wrote in my Facebook Ad Design Hacks, showing some numbers in ad creatives always helps to get better campaign performance.

#5 Starbucks

A “winning ad examples compilation” isn’t complete with a creative by Starbucks. I keep returning to this brand’s Ad Library page to gather inspiration. If there’s one advertiser that keeps continuously reinventing its ad visuals, it’s SB!

I chose this particular ad as I liked how it it combines the promotion of five different products in an single image. An idea to test in 2023! 😉

#6 Job Today

Time for some client appreciation! In 2022 and 2023, I’ve been helping Job Today with their growth marketing strategy and Facebook ads.

Together with their Brand team, we created a collection of 50+ different ad creatives in just two months. I find the video ad below to be a good example of how static ads can be turned into videos with reasonable effort and time.

#7 Canva

Testimonial ads aren’t going anywhere in 2023. There will only be more ways to visualize your user feedback: static ads like Canva’s, videos of user interviews, customer case studies, success stories, etc.

Testimonial and case study ads work well both in Prospecting and Remarketing stages, but you may want to create slightly different ad texts and CTAs for either option.

#8 Qminder

Client example vol 2! Here’s a social advertisement example that we created together with Qminder, designed by yours truly. The ad text is simple and mentioning 2023 on the first week of the year makes the offer feel 110% timely. We also mentioned the main benefits and features of the product to explain how Qminder can help companies improve their visitor experience.

( + I sometimes feel that my job title is Graphic Designer rather than Growth Marketer.)

#9 ClickUp

Recently, ClickUp has become one of the main advertisers whose Ad Library page I check for B2B Facebook ad inspiration. From memes to high-quality testimonial videos, they’ve got all the best practices covered.

This particular example serves as a reminder to promote special offers and discounts and make this the focal point of your ad visual. So simple, so efficient.

#10 Vimeo

When creating video ads for Meta, remember to show your brand in the first 3 seconds and then keep the viewers hooked with fast movement. Check out other Vimeo ads for more examples of fast-paced, informative video ads that introduce the product and features.

That’s it, folks. I could make this article another 50 examples long but in the end, it’s all about what works for your brand. My recommendation for achieving success with your Meta ads in 2023 is to put more effort and time into creating top-notch visuals.

Browse the Ad Library (and this article) for endless inspiration.

💎 2022 update! 💎

Every year, I see an increasing number of brands using video-format ads. Another trend I’ve noticed is that brand awareness-style ads (featuring filmed video content similar to YouTube and TV ads) are en vogue. However, I still believe that Facebook ads that showcase numbers, products, and promotions will bring you the best ROI.

The following 10 Facebook ad examples feature the best static ad creatives from some of the world’s leading brands. Hope you’ll find some inspiration for revamping your own ad creatives!

If you’re working on eCommerce ads, see more examples here: eCommerce Ads Guide & 20 Ad Examples.

#1 AirHelp

There’s no more timely Meta ad example to begin the 2022 showcase with than one advertising help with flight delays. :p

AirHelp’s ad hits right on the nerve: it asks a question that relevant audiences will identify with and offers a solution. Bonus points for mentioning the possible compensation amount.

#2 Bolt

It was encouraging to see that since I left Bolt, there haven’t been many changes to the top-performing ad creatives. We kept the design minimal and catchy and it worked like a charm.

When adding new ad creatives to your campaigns, always leave on some high-performers. Why kill something that’s working?

#3 Starbucks

Starbucks’s ad is a great example of a simple static ad turned into a video. The only things animated in the visual are various coffee packs. You don’t need a huge budget to create video ads, just be creative.

#4 The Ordinary

Think that simply featuring your product on a white background looks boring? Possibly. But it works – the focus is just in the right element. Moreover, this ad will be highly visible in the image-heavy Facebook and Instagram feeds.

#5 Oreo

I’ve always returned to Oreo’s ads for inspiration – they’re always on-brand and the team keeps coming up with new cool ways to make people engage with their product.

#6 Greenpeace

It’s hard to convince people to choose the ethical option. This Facebook ad by Greenpeace uses a soft shock tactic to raise awareness. Also, featuring media coverage of your product and brand is a smart way to add credibility to your message and mission.

#7 IKEA

Carousel ads are still a thing in 2022. Take this example by Ikea. I also like how they’ve managed to “brand” the regular-looking photos with a yellow line + in-image text. I bet this works much better than just a photo.

#8 Squarespace

Here’s one for the SaaS businesses. Instead of showing just a boring product interface, Squarespace shows the result of using their product. Also, using a textured background for a more interesting end result is a nice idea to test in 2022.

#9 The New York Times

This ad serves as a good reminder that Facebook removed its 20% text limit already a couple of years ago. Using text-heavy ads with bright colors is an interesting way to catch people’s attention.

#10 La Roche-Posay

We’ll end the 2022 showcase with another ad from the beauty industry. Similarly to the afore-mentioned ad by The Ordinary, this Facebook creative features a single product on a white backdrop. Only they’ve added a promo offer and some text. Test with both options.

💎 2021 update! 💎

This year, when browsing the Facebook Ad Library for the best new static Facebook ad creatives, I noticed several trends: bold use of color and text as well as a more creative and fun approach to visual communication.

Here are the top 5 trends in Facebook ad creatives in 2021:

1. All top brands use a mix of video and static ad creatives.
2. Advertisers create all their ads in two formats: for the feed and story placements.
3. There’s been a shift towards more colorful ads, introducing more flexibility in regards to the brand CVI.
4. Many brands use automation tools to customize ads for specific locations or product groups.
5. After Facebook removed the 20% text limit, more brands opt for big bold typography with text covering up to 90% of the visual.

#1 Gorillas

In 2021, the grocery delivery ups sprung up like mushrooms after rain. They all advertise pretty much the same message: Get your groceries delivered in 10 (or 15) minutes.

This ad example by Gorillas is exemplative of several design trends: eye-catching colors, bold typography, and a locally customized messaging. 

#2 Nike

Compared to boring product photos on white background (which Nike is also heavily advertising), this creative will attract much more attention in the Facebook feed full of photos and news articles.

If you’re creating ads for an eCommerce brand, test showcasing your products on a colorful backdrop instead of a plain white background.

#3 Canva

This Facebook ad by Canva manages to include two product screenshots AND a headline AND a CTA button. Props to their designers.

 #4 Spotify

Spotify has been using colorful illustrations in their ad visuals for years, so they’re rather leading a trend than following it. In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals.

As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives.

#5 Restream

Restream’s ad comprises several visual trends: 3D illustrations, gradient color schemes, and bold typography. Moreover, the ad copy is short and straightworward, highlighting the top features and benefits of the product.

Discloser: I am currently working with Restream on their Facebook ad creatives and campaign management.

#6 Bolt 

The advertising team in Bolt is one of the most performance-oriented that I’ve encountered, so checking their ads is a good way to uncover the latest Facebook advertising hacks and trends.

Bold typography, emphasizing relevant numbers, and customizing the ad to the location that they’re targeting help to attract the viewer’s attention as well as make them click and download the app to get the deal.

#7 Klarna

If you want your Facebook ad to feature a photo, try applying it inside a geometrical shape and adding some colorful background. Much more visible and efficient than a basic picture.

#8 Starbucks

Similar to the Nike ad above, Starbucks is placing their products on backdrops bursting with color. That’s been a strategy used by the coffee brand for several years already, so something about it must work.

#9 Squarespace

This text-only ad by Squarespace inspired me to test a similar aesthetic approach with several of my clients. In most cases, ads with heavy text performed surprisingly well. 

Now that Facebook is not disapproving text-heavy ads anymore, it is worth testing a simple ad with colorful background and well-chosen bold fonts. Add some emojis, highlighted words or illustrations to make your ad more interesting.

#10 Revolut

Contrary to most advertisers avoiding dark creatives, Revolut’s going against the flow.

However, I’d recommend to first test dark-shaded ads against light and colorful ones and only doubling down on those once you see that they perform well. In my experience, light-backgrounded and colorful ads outperform very dark creatives.

#11 Snickers

If you’re advertising to millennials and even younger audiences, check out what Snickers is doing with their ads. The creativity of their creative agencies seems to be boundless. Or maybe they just ate a Snickers…

#12 Gorillas

Another strong Instagram ad example by Gorillas, this time centering the visual around number 10 – this is how much it’s supposed to take to get your groceries delivered.

#13 VanMoof

There are three things that make this ad rather smart: the use of strangely positioned bike, light colors, and customized location in the in-image headline. As a combination, I’d assume it performs rather well for them.

#14 COS

Sales ads do not have to look cheap. COS has found a way for to get their -50% sales promotion across in a simple and arguably stylish way.

#15 McDonald’s

We’ll end the 2021 ad example showdown with an ad by McDonald’s. First of all, offering to give anything away for free always gets people clicking. But also, the 3D typography and custom illustrations make the ad look much nicer than a photoshopped burger picture would. 

Colors, illustrations, bold typography… What a 2021-trendy ad.

🎈2020 update! 🎈

To keep this article from becoming too heavy to load, we added 18 new paid social ad examples from 2020 to another page. Check them out here.

Looking for Instagram ad examples instead? Here are 84 best Instagram ad examples and 40 good examples of Instagram story ads.

As you work through this article, you will:

• Have a better sense of what’s working
• Have many new ideas for improving your Facebook ads
• Feel inspired to set up new types of ad campaigns

How to find Facebook ad examples?

If all these ad creatives showcased in this guide are not enough for you or you want to see more ads from a specific brand, you can easily do it.

In 2019, Facebook released their Ads Library to create additional transparency around the ads any specific Facebook page is promoting.

You can type in any brand name and pick a location to see what ads they’re running.

Truth be told, I’ve tested out the Ads Library on many occasions and seen that only a fraction of all the live ad creatives are visible there (when comparing to the ads I know a brand I’m working with is running or the ads I’ve been shown by specific brand in my Facebook Feed.) But hey, it’s better than nothing!

Also, AdEspresso used to have an Ads Gallery that showed thousands of Facebook ad creatives. As of July 2019, they have closed it down. 

Get Facebook ad tactics straight to your inbox: 35+ Best Marketing Newsletters in 2026, Read by TOP 5% Marketers

NEW 20 Facebook ad examples, 2019 edition

#1: DoorDash

#2: Calm

#3: Oatly

#4: Design Pickle

#5: Bolt

#6: Mailchimp

#7: Finnish Design Shop

#8: Slack

#9: Hired

#10: PayPal

#11: Lyft

#12: Blinkist

#13: Ben & Jerry’s

#14: Holini

What makes this ad so good:

Did you notice the “? link” in the ad copy? Adding an extra link for people to click on can increase your Facebook ad’s CTR. + Holini’s also smart about their ad design – use a custom colour filter to turn any stock image into a branded image.

#15: Intercom

#16: Shopify

#17: The New York Times

#18: Asana

#19: Starbucks

#20: Warby Parker

When browsing for new ad examples for the 2019 update, I noticed a few things:

1. An increasing number of advertisers are running video ads – of all the brands I checked out in the Facebook Ads Library, 9/10 had video ads running.
2. Instagram Stories placement is still strongly underused – while Facebook has told that Stories will soon have more views than regular Instagram posts, only 3/10 advertisers had portrait-format Instagram Stories creatives.
3. The best practices haven’t really changed – while there’s a growing trend in colorful and “artsy” ads, the main hacks have remained unchanged: add copy in the ad image, keep it short and catchy, have a clear call-to-action, and so on.

140+ Facebook ad examples, 2018 edition

#1: MOO

What makes this ad so good:

The bright Facebook ad design immediately catches people’s attention + the ad’s headline says clearly what it is they’re selling. When creating Facebook ad images, it’s always a good idea to use an original photo or animation – it’s an easy way to catch people’s attention and show off your branding.

#2: Pipedrive

What makes this ad so good:

The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)

#3: MindTitan

What makes this ad so good:

This ad example uses the carousel format that lets you add up to 10 images into a single ad (the perfect way of showcasing your products / telling a story) + the ad’s design has an eye-catching contrast to it. You can use Facebook carousel ads to tell a story, showcase your products, or list the benefits to customers (as MindTitan’s ad does).

Full disclosure: MindTitan’s one of my clients ATM.

#4: PayPal

What makes this ad so good:

The icons help to convey the message and make PayPal’s ad a little more engaging, leading to lower Facebook ads cost. A common line between great B2B and B2C Facebook ad examples is their masterful use of colour and minimal design.

#5: Canva

What makes this ad so good:

Canva’s ad is fun and simple at the same time. When you think about your Facebook feed, it’s usually filled with photos. Using a white colourful Facebook ad design helps to get your ad noticed.

#6: Shopify

What makes this ad so good:

Not all Facebook ads are focused on sales. This example by Shopify is using Facebook to share their blog content and increase brand awareness.

#7: Autopilot

What makes this ad so good:

Autopilot ad is a great example of SaaS marketing done right. The text lists their product’s benefits while the carousel’s images showcase their product views and features. As a result, this Facebook ad informs the viewer about Autopilot’s product even before they visit the website.

#8: Zendesk

What makes this ad so good:

The striking minimalism of this ad makes sure people will immediately realize what the product and offer (Try Zendesk Chat) are about. This ad would make for a great remarketing ad for people already familiar with the brand.

#9: Google

What makes this ad so good:

Did you know you can also add videos to your carousel ads? I’ve seen this approach work well for SaaS Facebook ads as it makes an otherwise boring product screenshot come to life.

#10: GoPro

What makes this ad so good:

If you’ve recently launched a new product, you could create a Facebook Custom Audience and advertise it to the existing customer base. How to get them to buy your newest product – offer a trade-up like GoPro.

Read more: How to Set Up Low-budget Facebook Ad Campaigns on Your Own

#11: Hootsuite

What makes this ad so good:

Limited-time offers create a sense of FOMO and make people act quicker (= more signups in a smaller timeframe). When advertising limited-time offers, make sure your campaign budget’s big enough to quickly reach all your audience members.

#12: Teabox

What makes this ad so good:

Teabox’s Facebook video ad example tells a story while also informing people about their upcoming sale. Presale countdown Facebook ads are a great way to build up some hype and get people to save the date.

#13: Leadpages

What makes this ad so good:

If you’ve got some impressive numbers up on your sleeve, why not share these in your Facebook ad. From the no. of users to the no. of people benefitting from your product, mentioning them helps to create more trust in your brand.

#14: OptinMonster

What makes this ad so good:

OptinMonster’s Facebook ad example gives a visual clue to the benefit of their product. This ad certainly caught my attention.

Tip: if you’re doubting between multiple image options, you can always do some Facebook A/B testing to find out what works best.

#15: AWeber

What makes this ad so good:

This Facebook ad isn’t trying to sell you anything. However, it’s asking people to take a fun survey and to submit their email to get their results. In the long term, this Facebook ad is bringing in many new email marketing leads – another interesting way of using Facebook ads as a PPC channel.

#16: Taxify

What makes this ad so good:

Instead of using stock images or screenshots, you can use design tools like Illustrator and Sketch to create a more visual representation of your product. If you consider how crowded Facebook newsfeed is with photos, using a custom design will help you get higher CTRs. And using speed lines wouldn’t hurt, either.

#17: Cobiro

What makes this ad so good:

Cobiro’s Facebook ad is mentioning two well-known brands and even using Google AdWords’ logo. The reason this works is that people will feel more positive about this small brand as they like the bigger brands mentioned.

However, be careful with using other brands’ logos in your ads – you actually need their permission to do so.

#18: IKEA

What makes this ad so good:

The next time you need to announce your sales, instead of creating a complex ad image, simply lay your message out on a blank colourful background. IKEA’s Facebook ad is stunning in its simplicity and efficiency.

#19: Lyft

What makes this ad so good: Well-chosen contrasting colours + straightforward in-image text. In addition, Lyft’s ad copy explains their offer more in detail for those interested.

#20: Soylent

What makes this ad so good: Soylent’s listing all their product’s benefits in the ad copy. You too can use emojis and symbols to add special characters in your ad copy.
Here are some to get you started: ➕ ➡ ✓

#21: GitHub

What makes this ad so good:

This Facebook ad example by GitHub is one of my favourite latest finds. Maybe it’s just me, but I find the gradient background perfect.

Read more: Instagram Ad Design and Copy – The Beginner’s Guide (2018 Update)

#22: SUMO

What makes this ad so good:

This ad looks like it’s part of a Facebook retargeting campaign promoting the the product to people who already tested SUMO’s products. If you’re able to create remarketing audiences of at least 100 people, it’s worth setting up a dedicated ad campaign.

#23: Venngage

What makes this ad so good:

This Facebook ad is sharing an industry report. But before people can download it, they’re asked to submit their email address. + Mentioning the year of your content helps to show it’s relevant NOW.

#24: Drip

What makes this ad so good:

In addition to mentioning the magical word FREE, this Facebook ad example by Drip features a happy-person-photo. All things considered, people will feel more positive about the offer and associate the email course with positive results. A similar approach would also work well in Instagram campaigns.

#25: Asana

What makes this ad so good:

I’ve always been a huge fan of Asana’s colourful Facebook ads – they catch your attention right then and there. When designing your Facebook ads, put it some extra effort as your ad’s image is arguably its most important element (it’s the first thing people will notice).

#26: Allsaints

#27: Happy Socks

What makes this ad so good:

Instead of just promoting their product, Happy Socks is adding a small discount to their offer, making it a lot more attractive to potential buyers. A similar ad could also be used as a remarketing ad – if a website visitor didn’t make a purchase on their first visit, you can offer them a discount to incentivize them to return.

#28: Inkbox

What makes this ad so good:

This Facebook ad copy delivers only the most important information. However, Inkbox’s ad text shows that they’ve perfectly understood their product’s key benefits for the customers.

#29: Adobe Stock

What makes this ad so good:

Another easy way to add a layer of branding on a stock photo is to darken the background image and place your logo over the image. This way, you’ll also increase people’s awareness of your logo.

#30: Cleanly

What makes this ad so good:

This Facebook ad reminds people of a common problem and offers a better solution. Using the “bad” and “good” comparison is a simple way to show people why your product’s beneficial to them.

#31: Hired

What makes this ad so good:

Hired’s Facebook ad example’s copy is actionable and tells exactly what people will get as they click on the ad.

#32: Kissmetrics

What makes this ad so good:

This Facebook ad example is all about the customer – you. “Get, keep, grow…” and other actionable verbs explain the products’ benefits. + the carousel’s symmetry is just spectacular.

#33: New Scientist

What makes this ad so good:

When selling subscription services, you might want to first offer people a free or discounted trial period. Once they’re happy with what they see, you can upsell.

#34: Bloomberg Business

What makes this ad so good:

This example is a little bit different from the rest as it’s a Facebook app install ad.

One of the best practices when promoting a mobile app is to include the name of your app in the ad image. Moreover, to make it clear to people it’s an app, advertisers can include the App Store icons in the design.

#35: Amazon

What makes this ad so good: While this Facebook ad has a really strange headline, it could serve well as a remarketing ad for people interested in this particular product or other toys.

#36: Square

What makes this ad so good:

Here’s another great example of Facebook carousel ad done right. Square is using the carousel’s cards to explain how their product works.

#37: HubSpot

This Facebook ad by HubSpot is a good example of the latest trend: placing the logo and simple text on a solid-color background.

What makes this ad so good:

The best way to inform people about a discount is to place the -X% sign in the Facebook ad image. Overall, using numbers in your Facebook ads is always a good idea.

#38: Heap

What makes this ad so good:

Heap’s Facebook ad is another good example of namedropping. One way to explain your new product to people is via another product they already know.

#39: Grammarly

What makes this ad so good:

Grammarly’s Facebook ad makes a big promise: “Your Life’s About to Change.” Using this copy in the headline is sure to spark many people’s curiosity.

#40: Google

What makes this ad so good:

Google’s Facebook ad is not really about their products. It’s about YOU. When creating ads, think about your customers instead of your product. What’s the unique value you can add to their lives?

#41: Dropbox

What makes this ad so good:

This Facebook ad mentions the size of Dropbox’s user base. If 90k people are already using it, it must be pretty good, right? When you’ve acquired enough customers, you can test a similar approach.

#42: Adidas

What makes this ad so good:

Here’s a great example of how to showcase your product in a simple yet creative way.

#43: Inbound.org

What makes this ad so good:

This Facebook ad example is noteworthy for two reasons: First, how many Facebook ads have you seen that combine black-and-white with bright colours? Second, the ad’s headline addresses directly their core audience – marketers. A more personalized approach is also preferred when creating highly converting ad campaigns.

#44: The Kooples

What makes this ad so good:

This is an example of Facebook dynamic product ads. Here’s how it works: you set up your product catalogue on Facebook and once a person views a particular item on your website, they’ll be shown a personalized retargeting ad with the very item. If you’re in eCommerce, this is your thing!

#45: MailChimp

What makes this ad so good:

In addition to being an amazing email marketing tool, MailChimp’s ads also beam with authenticity. Using a custom design for your Facebook ads is always a preferred option (compared to generic stock images).

See how to set up low-budget Facebook ad campaigns without using boring stock images.

#46: Sleeknote

What makes this ad so good:

Sleeknote’s Facebook ad promises quantifiable results, giving a better sense of how much their product can improve your marketing results.

#47: Asos

What makes this ad so good:

If you’re selling multiple products, use a carousel ad to show people all of them. Moreover, Asos’s ad is super simple, making a light and pleasant impression. Even the SALE sign isn’t too intrusive.

#48: Upwork

What makes this ad so good:

This Facebook ad by Upwork is also focusing on solving a problem for the customers. When writing your Facebook ad headlines, try to use an actionable verb such a “Get” “Try” “Discover” to nudge people to take that action.

#49: ZenHub

What makes this ad so good:

Lately, gradient’s made a comeback and is being used across websites, ads, and other branded material. If you haven’t tried a gradient Facebook ad yet, it’s time to do it.

#50: HubSpot

What makes this ad so good:

One way to get people read the full ad copy is to pose an interesting questions. HubSpot’s Facebook ad image asks “How well do you rank for SEO?” Now which marketers wouldn’t want to find out the answer?

#51: GetResponse

#52: GraphicStock

#53: Marvel

#54: Packlane

#55: Nike

#56: Trapica

#57: Yesware

#58: Copy Hackers

#59: Flywheel

#60: Leadpages

#61: Moz

#62: Sprinklr

#63: The Econimist

#64: Tubular

#65: WishLoop

#66: AppExchange

#67: AdStage

#68: Blue Bottle Coffee

#69: Groupon

#70: Harvest

#71: Google Cloud

#72: Krowdster

#73: Compass

#74: Drift

#75: Eventbrite

#76: CoSchedule

#77: Dell

#78: Amazon Prime Now

#79: Autopilot

#80: LinkedIn

Aaand you’ve reached the end of this rundown.

If you’d like to see your company’s amazingly awesome Facebook ad examples featured in this list, reach out.

The post 240+ Best Facebook Ad Examples (2026 Update) appeared first on Marketing Fix blog.

What if we could improve our brand image? What if we could increase our conversion rates? The reasons for musing on this idea are plenty, and so is the potential scope of a re-design project.

Having been part of two large-scale projects focused on updating a company’s online visual identity, I’ve felt clueless and confused at least a dozen times.

• How can you tell if you really need to do a website redesign?
• Should you only change the web design or the entire company’s visual identity?
• What’s the cost and timeline of an average website redesign project?
• How to cut the costs and time consumption into half?

And then there are all the small questions around the UX, web functionality, the shareholders’ mixed design preferences… This list could go on forever.

We recently completed a website re-design project with one of my clients, MindTitan, an AI and machine learning development company. And to be honest, seeing the website finally live last week was a huge relief.

We. Made. It.

While there’s definitely a lot for me yet to learn, I feel like I’ve acquired the minimum viable knowhow to write this overview I wish someone else had written for me to read a couple of years ago.

So if you’ve ever contemplated about changing your website design or are in the process of doing so, you’re going to find in this article…

• A bunch of details about the costs and timeframes of website (re)design projects
• A set of how-to’s from setting expectations to asking for the right changes
• A list of potential mistakes to be noticed early, and to be eluded at best

Let’s kick off from the very beginning (January 2018), from the website version 1.0 and the reasons that lead us to redesign it.

Why did we decide to redesign our website?

When I first redesigned MindTitan’s website a year ago (ok, this was actually going from web to 2.0 to 3.0), it served as my thesis for my personal amateurish graphic design studies conducted for some past months. I started off with an almost-empty Squarespace page, creating everything from scratch – from website copy to illustrations and other graphics.

Basically, my friends needed a website and I was fascinated by web design, so I did the best I could.

The website served as a minimum viable product to represent the company online. However, it was far from professional, not to speak of impressing enterprise-level clients looking to buy in artificial intelligence development services.

It seemed that many of the ad campaigns we did attract people to the website, but up from there, we couldn’t often pique their interest. Most of the deals came from other channels. (Clearly a sign I should focus on Facebook advertising and copywriting, not do end-to-end web design.) 🙄

As MindTitan had grown from 3 to 6 people in the past six months and was looking to expand further, it seemed like the right time to take our website to the next level. Finally, I got all the three co-founders on board and I started thinking about the best ways to conduct the project.

I’d say that one of the foundations of a successful website redesign project is having a reasonable answer to the question “Why do we want to redesign our website?”

Setting the right goals for the redesign project

It always serves you well to have a set of clear goals, especially when working with multiple stakeholders. In the case of MindTitan’s website redesign project, our goals were to:

• Show the company from the right angle. We wanted to come across as a trustworthy and professional international partner to large clients.
• Give a better representation of the company’s services and educate the audience. We planned to improve website functionality, add quality content and revamp the existing copy.
• Strengthen the employer branding. We wished for talented people to look at the company’s website and think “Damn I wanna work here.”

Ok, so these are the kind of goals a website redesign project should derive from – you’ve got to have a specific list of items you’d like to improve.

Here’s another list of arbitrary (and regrettably, popular) goals that should not be among your reasons for redoing website design:

• We want our website to look “nicer.”
• We haven’t updated our website for two years already.
• Our investor suggested that we do a web redesign.

😫Just don’t update your website if you don’t know why you’re doing it.

But… Anyway… Enough of ranting.

With a clear plan in hand, we set out to look for a designer/agency to take on the project – the trickiest part in website development in my personal opinion.

Whom to hire on your web design project?

At first, still loving to mess around with Sketch and Illustrator, I had a plan to do design mockups for the new website on my own and then send these to an agency for development. (Probably definitely a good thing we ended up hiring an agency.)

The reasons I first planned to do the designs on my own:

• I had a pretty clear vision of which elements and pages the website should include.
• It would have been (a bit) cheaper to do the design in-house.
• I didn’t know much about Estonian web design agencies, so I didn’t know which ones had good designers.

Now, looking back, here’s a list of the reasons why I am more than glad we hired an agency:

• Agencies have real web designers that know all about UX and how to design for the responsive web.
• These designers know how to collaborate with their in-house developers who will later implement your web.
• You will get a project manager to handle your project and communicate between all parties involved.
• Our agency reminded us to think about our target audience and introduced great UX approaches – they brought additional experience to the table.
• All in all, you need a second (professional and experienced) opinion to tell you what works and what doesn’t.

And to tell the truth, while creative agencies aren’t cheap to work with, the best ones are worth every penny.

What about in-house designers?

If you have in-house designers with enough free time to take on a web re-design project as their #1 priority, let them do it. Things get sketchy if the in-house designer has other priorities and your website project extends to eight months instead of two. In this case, I would say that hiring an agency or hiring an additional in-house designer would make more sense.

How did we select the creative agency?

It’s always best to work with a local creative agency so that you can have in-person meetings.

And to be fair, we’ve got some world-class web designers here in Estonia.

I started by making a list of about 10 agencies that I reached out to via email. The outreach email included:

• A brief on our redesign plans and needs
• A request to see 3 web design projects from the past year that the agency was most proud of
• A request for an estimated quote and timeframe

Out of 10 agencies I reached out to, around 5 sent over their work examples and 3 mentioned an estimated price for the project. There was also an agency that refused to share anything before we had a meeting. (Maybe it works for some people, I personally found this attitude arrogant.)

Out of the three agencies that sent over impressive work examples and an estimated price range for the project, we decided to go with Velvet. We liked the style of the designer who’d be working on our project and the fact that they’re a well-functioning agency with a long history. Our first meeting was pleasantly constructive and we set off on the right foot.

PS if you’re interested in what’s the average price range for web design projects (with no too complex features), the price quotes we receiver went from €5k to €15k.

If you start looking for a creative agency to work on your website re-design project, here’s what I recommend:

• It’s generally best to hire a local agency whom you can meet in person.
• Do proper homework – ask your contacts for recommendations, check out all agency websites, see what they’ve done in the past, etc.
• Ask for their best work examples, preferably from the past year (so that the people who created those still work in the agency)
• Ask which projects they’re most proud of – you’ll immediately see where the agency’s focus lies.
• Check if the agency has worked with other companies in your industry. At least, you don’t want to hire an agency with only B2C design experience to work on your B2B project and vice versa.
• Ask about the timeframe – some agencies’ time is booked for months to come and you probably don’t want to wait for that long.
• Ask who’s the designer that’ll be working on your project and check out their Behance and Dribble accounts to see if you like their style.

Asking those questions before shaking hands with an agency will help you avoid a handful of potential misunderstandings.

What input to give to your creative agency?

Usually, the collaboration with a creative agency kicks off with a meeting where you get to know each other and discuss the goals for your project.

• Key lesson #1: even if you don’t agree with everything your designer and project manager tell you, keep an open mind regarding their suggestions. At least 50% of the time they’re right and you’re wrong.
• Key lesson #2: relationships between clients and agencies easily get sour. Give your best try at being empathetic and considering the agency’s point of view.

Somewhere between the first and second meeting, I find it a good practice to write a brief for the agency where you include…

An overview of the project:

• Your goals for website re-design
• Your expectations for the project
• Your worries and limitations regarding the project

An intro about your company:

• A half page about your company’s mission
• An explanation of your unique value proposition
• A description about our customers and their level of expertise about our service

Your preferences and ideas for the new website design:

• The key features and functions you want the website to have
• A list of landing pages the website should include
• The scope of rebranding the visual language that you expect
• A list of your competitors’ websites for further research
• Some examples of websites you like in terms of style

Well… At least that’s what I included in the brief of MindTitan’s web re-design.

Actually, there’s one more HIGHLY IMPORTANT thing to give to the creative agency before they begin to work on your new web design.

The revised website copy.

Your web design should be based on your brand’s key messages and UVP (Unique Value Proposition). Each element on your website should have a clear message and goal. You have to know what you want your website to say.

This is SO important, seriously.

I’ve seen a website design project end up with average outcome as the company didn’t know what they wanted the website to say to its visitors. This unawareness also made it really difficult for the creative agency to deliver any design proposals and stretched the design process across several months.

If you plan to fill in the copy after your new website is ready, you’re on a slippery road.

TL;DR: Write your website copy and hand it over to the designer before the design process begins.

Marketer’s view to the website re-design process

If you’ve never done a website design project before, you’re likely to underestimate the scope of work it requires on behalf of the client – your company.

Hate to break this to you, but you can’t just hire an agency and leave them to independently design, develop, and publish your website.

That’s not how the cookie crumbles.

In reality, the faster and comprehensive your replies to the agency, the quicker and desirable the end result.

Oh, and coming up with good website copy… It’s harder (and more time-consuming) than you’d think. Just brace yourself.

Design and feedback process

There were several milestones where we needed to give constructive feedback. I will list these within a timeframe to give you a better overview of how it all went.

1 day after the first meeting with the agency – A brief for the website re-design (the one I mentioned earlier in the article)

About 2 weeks after the first meeting – Feedback for the first web design examples

In my experience, the first design proposals by the agency serve as a great starting point for a discussion around the future design language of the website. I’ve never seen the first round of design proposals get approved. Usually, a couple of rounds of changes and tweaks are made.

There’s also a good chance that you don’t like the proposed designs at all. It’s also ok to ask for the agency to do a complete re-design.

Look at it this way: It’s best to get things right from the start, rather than to move on with a design you don’t quite like.

I think we bounced the design mockups back and forth for around 2 months.

About 8 weeks after the first meeting – Feedback for all final website page designs

As the web designer’s completed all new website views, the ball’s back in your court. You’ll have to review all the landing pages, functionalities, etc. with a super critical eye.

After my first website re-design project, I learned the importance of getting everything right before the final development part begins.

Here’s what to check before approving the final web design for development:

• Do all the websites look as you want them to? (that’s an obvious one)
• How will the web pages look on mobile? (that’s what most marketers forget about)
• Are you sure that you have all necessary landing pages and features? (what about the Careers, Media, Contact, About, Check-out, FAQ, etc. pages?) Also, think about the pages that you’ll need in the future.
• Are all website elements functioning properly? E.g. how is an outreach form working? Where will some call-to-actions take the visitor when clicked?
• How will you fill in all the copy? Make sure that the good-looking website elements and custom solutions are actually manageable afterwards.
• Did you really include all the necessary elements? E.g. a blog article – does the final design include formatting for various headers, quotes, images, image captions, bullet points, etc.?
• Do you have Facebook retargeting and Google Analytics pixels installed in the website’s code?

And most importantly… Are you happy with the end result?

After all, you’re going to live with this website for the next couple of years at least.

Once you approve the final web design, the mockups will be handed to a developer who will work his magic and turn these into an actual website.

Publishing the re-designed website

Around 12 weeks since our first meeting, we could finally see the developed website.

But…

Don’t bring out the confetti cannons just yet.

As your re-designed website is ready in the test environment, you will need to insert all the copy and images to really make it look like the mockups.

Usually, the creative agency will set up the web pages (sometimes filled with mock copy) in your web management platform, e.g. WordPress.

When entering the copy and reviewing the new website, I spotted at least 20 small mistakes and lacking elements that needed improvement. However, this additional pre-publishing web review is an inevitable part of the re-design process. To move fast at this stage and get the website published, do your best to give constructive feedback.

I simply created a ( ~ 20-page) Google doc where I listed needed improvements for each web page, sometimes illustrating these with screenshots.

It seemed like the most efficient way to give feedback and it worked out really well – our agency was able to comprehend all of the feedback and quickly made the necessary changes.

What to check before your website goes live:

• Do all the web pages look as they did in your approved design?
• Can you easily fill in the web pages – do they have all the necessary elements and features?
• Are all functionalities working properly? Make sure all outreach forms, checkouts, etc. work as they should.
• Is your new website looking good on mobile? Check all web pages, one by one.
• Are all buttons, links, and elements linking to the right places?
• Are your website’s SEO tags in place? Do you have H1 and H2 tags properly set up?
• Proofread all your website copy before it goes live.

The final question that remains is: Where will you host your website? That’s usually handled by the creative agency when moving your website from the test environment to a published version.

And now, around 16 weeks after the first outreach emails to agencies, hours of strenuous copywriting, countless discussions with your team, tens of emails exchanged… Your re-designed website finally gets published.

Was it worth the trouble? – The next few months will tell.

Right now, it just feels damn good to have the redesigned website published.

TL;DWR:

(Too long, didn’t want to read)

This article covered all aspects of a website redesign process, from start to end, with all its stages, complications, and specs – from a marketer’s point of view.

Here are 5 key takeaways – the minimum you should take away from reading this article:

• Before doing a web redesign project, ask yourself “Why?” And have a good reason for taking on the project.
• Website redesign projects take around 8-20 weeks and can cost anywhere between €3,000 – €30,000 (or even more, I wouldn’t know…)
• When selecting your creative agency, do a lot of research and check out what kind of work your designer has done before.
• Be a good customer and write a comprehensive brief. Also, prepare your web copy before the redesign process begins.
• Be prepared to put in many hours of work and feedbacking the designs, and try to reply timely so that the project moves faster.

Disclaimer: This was my personal take on web redesign projects. However, I think many aspects and insights of it are applicable to a lot of web design projects, especially the ones involving several stakeholders.

The post Website Redesign – the Hows and Whys (and Mistakes) Worth Knowing appeared first on Marketing Fix blog.

That exactly why in this chapter of the Instagram Advertising Guide, we’ll be focusing on the hacks and tips for creating successful Instagram ad design and writing good ad copy.

After reading this guide, you’ll know the answer to the following questions:

• What are the latest Instagram ad and video specs?
• How to create a winning Instagram ad design?
• How to write good Instagram ad copy?
• What are some of the best Instagram ad examples?
• How to set up your Instagram ad copy?

Ready to nail your first Instagram ad design? In this case, keep reading!

A Quick Overview of Instagram Ad Specs

Like any other advertising platform, Instagram has a set of requirements for its ad creatives. If you want to find even more specific information, see the complete Instagram Ad Specs and Size Guide.

Instagram ad image specs:

• Image ratio: 1:1
• Image size: 1080 x 1080 pixels
• Caption: Text only, 125 characters recommended
• Image ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
• Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
• Maximum resolution: 1936 x 1936 pixels
• File type: .jpg or .png
• Maximum size: 30MB
• Your image should include minimal text.
• Caption: Max 2200 characters

Instagram ad video specs:

• Instagram videos have to be created at 72px minimum resolution
• Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
• Instagram videos must be between 2.5-30 seconds long
• Video aspect ratio: 1.9:1 to 1:1
• File type: .mp4.
• The recommended size limit for your Instagram videos is 50MB
• The maximum size is 4GB
• The caption length text for video ads: text only, max 2,200 characters
• Supported video codecs: H.264, VP8
• Frame Rate: 30fps max
• Supported audio codecs: AAC, Vorbis
• The thumbnail image ratio should match the aspect ratio of your video

Instagram stories specs:

• Format: Full screen vertical ad (9:16)
• Recommended Resolution: 1080 x 1920
• Minimum Resolution: 600 x 1067
• File Types: .mp4 or .mov (Video) or .jpg or .png (Photo)
• Recommended Video Codecs: h.264, VP8
• Recommended Audio Codecs: AAC, Vorbis
• Maximum File Size: 4GB (Video) or 30MB (Photo)
• Video Length: Maximum 15 seconds
• Photo Content: Visible for 5 seconds
• Captions are not currently available. Any text must be part of the video of image file

Up next, we’ll share with you our top Instagram design and copywriting hacks that will help you get more conversions at a lower cost.

Instagram Ad Design Tip #1: Create Colourful Ad Images

Research has discovered that people make up their minds within 90 seconds of their initial interaction with either people or products (or your ads). And guess what: 62%-90% of their decision-making is based on colors alone.

Creating colourful Instagram ad images helps your ads to get noticed. You’ll get bonus points for using bright energetic colours that spark positive emotions and make people more interested in your offer.

Here’s an Instagram ad example by Staples, displaying an image that includes highly colourful details.

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Bonus tip: Learn colour psychology to find out which colours appeal to specific audiences and match with your offers.

Instagram Ad Design Tip #2: Include In-image Text

If your Instagram ad image is the first thing people notice, it makes sense to place your key message right there in the image.

However, keep in mind that Facebook doesn’t like ad images with too much copy in them and will start to limit your ads’ reach if they’re heavy on copy.

You can test whether your Instagram ads get a pass by using Facebook’s Text Overlay Tool.

Here’s a good Instagram ad example by Spring, featuring a comment from Vogue.

Bonus tip: You can also use your customer testimonials as in-image ad copy to increase people’s trust in your brand.

Instagram Ad Design Tip #3: A/B Test Your Ad Visuals

Consumer Acquisition found that images are arguably the most important part of your ads — they’re responsible for 75%-90% of ad performance.

This means that changing your Instagram promotion’s image can result in a significant change in your campaign results.

Here are 10 ad A/B testing ideas to start with:

• A/B test your Instagram ad audience – target people in multiple locations, age groups, and having various interests
• A/B test various Instagram ad types – test carousel ads and video ads in addition to regular image ads
• A/B test ad image colours – use the colour psychology to find out which colours to use
• A/B test a stock photo vs. an illustration – some people prefer photos whil others find animated images more eye-catching

• A/B test in-image text vs. no text – create ad images with some copy on it and others without any copy to see what works best
• A/B test your call-to-actions – experiment with several CTAs to know which makes your audience act upon the ad (e.g. make a purchase)
• A/B test your Facebook ad headline – write up to 5 different headlines to see which one is preferred by the most people
• A/B test ad copy with emojis vs. no emojis – some people like emojis in Facebook ads while other
• A/B test you landing pages – instead of sending all ad traffic on a single landing page, set up multiple destinations to see what works
• A/B test your Instagram ad size – You can use several image sizes in your Instagram ads

To make sure your Instagram A/B tests are a success, read this Facebook Ad Testing Guide for Beginners.

Instagram Ad Copywriting Tip #1: Use Short and Catchy Ad Text

People’s attention spam on Instagram is short and that’s why you need to deliver your offer as quickly and straightforwardly as possible.

While Instagram allows a long ad copy, we recommend that you keep your ad text under 200 characters.

Here’s an interesting example by Bloomberg Business. P.S. this is a Facebook App Install ad campaign, so as someone clicks on the ad, they’ll be taken to the App Store.

Bonus tip: Showcase your products in the Instagram ad image to show people exactly what they can buy.

Instagram Ad Copywriting Tip #2: Use Actionable Wording

The decision-making part of our brain also happens to be the most primitive, making it act on simple and actionable words.

That’s why, you should always aim to make your Instagram ad copy highly actionable.

Here’s a quick list of actionable verbs to get your started:

• Try
• Buy
• Get
• Start
• Sign up
• Learn
• Read
• Save

Here’s an Instagram ad example by Chambord that starts with the call-to-action “Buy a limited edition gift set to…”

Bonus tip: Create a sense of urgency by letting your audience know that the advertised offer’s available for a limited time only.

Try these hacks:

• Define clear dates, e.g. “Today only” or “Offer ends in 24h”
• Offer a significant discount, e.g. “Get 60% off today”
• Keep your offer simple and brief

Instagram Ad Copywriting Tip #3: Focus on the Benefit

To most customers, what they’re going to get out of using a product is more important than how it looks.

If your Instagram ad image’s goal is to show people how your product looks, it’s your ad copy that should communicate your product’s greatest benefit to the user.

Here’s an Instagram ad example by Livday.sf that emphasizes the app’s benefits both in the ad image and in the ad copy.

How to Set Up Your Instagram Ads

You can set up your promotions’ copy and images in the Instagram campaign setup process.

Note that when setting up a Facebook ad campaign with multiple placements including the Facebook newsfeeds and Instagram, your ads’ layout will differ according to its placement.

For example, while Facebook newsfeed ads feature a headline and link description, your Instagram ads only have one ad text per ad.

You can review how your ads will look by using the Ad Previews tool.

After you’ve set up your Instagram ad copy and added an image/video, it’s time to publish your ad campaign!

Now that you know everything about Instagram ad specs and design, it’s time to learn more about Instagram ads cost and and bidding.

Additional reading:

• 142 Best Facebook Ad Examples (2018 Edition)
• 28 Facebook Advertising Hacks for Skyrocketing Results
• 25 Facebook Ad Design Hacks to Make More People Click
• Instagram for Business – The Beginner’s Guide (2018 Edition)
• Instagram Ad Targeting – 84-point Guide for Major Success
• Instagram Ads Reporting and Optimization – Guide to 10x Results

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