Emojis… Marketers just can’t help but include them in social media posts, blog posts, and customer service messages.
Or do they?
Emojis have received their admittance to the modern marketing arsenal long since. But as you scroll around on Facebook and Twitter, only a few brands are rocking ‘em.
This could mean two things. A: emojis don’t work or B: nobody really knows how to use them. There’s also C: people are too lazy to copy-paste a few emojis to their messages.
So, what’s in it for you?
It means that you haven’t missed the boat just yet. You can still build up an emoji-strategy and be among the first to apply it.
We’ve done a fair share of emoji-testing at Scoro, and I’ve also applied the same techniques when promoting this blog.
This article will introduce three applications to emojis that work like a charm.
➕ Scroll to the end of the article to see the list of my Top 20 fave emojis.
1. Use emojis in Facebook ads
We ran a test at Scoro to see whether using emojis in ad headlines helps to get better results. It does.
Which do you think won?
The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji.
(Full disclosure: We didn’t have 10 000+ impressions and a sufficient amount of click-throughs to say this test was 100% statistically significant. So look at it as a fun test to replicate.)
In fact, emojis can be added into every part of your Facebook ad copy:
- Headline
- Text
- Link description
And it doesn’t have to be limited to Facebook advertising — apply the same technique on LinkedIn, Twitter, and Instagram ads.
Here’s a step-by-step guide to getting started: How to Use Emojis in Facebook Ads [Complete Guide]
2. Tweet with emojis
I recently observed a simple Twitter hack: using line spacing to cover more real estate in the Twitter feed.
Instead of sharing content the good old way…
Check how little space it takes up
I used emojis and started each link from a new line, like this:
That’s a helluva big tweet
If you compare the length of these Tweets and the space they take up in the Twitter feed, guess which one gets more clicks?
The tweet on the right got 90% more clicks
Using emojis in your tweets does several things:
- It makes your tweet more engaging
- It takes up more space in the Twitter feed
- It makes your brand differentiate
- It helps to give your tweets more personality
The next time you’re scheduling tweets, don’t forget to drop in an emoji or two.
3. Use emojis in emails
A report by Experian said that 56% of brands using emoji in their email subject lines see higher open rates.
✉️ + ? = ?
Here are a few good examples of brands using emojis in the subject line:
In my personal opinion, adding emojis before the subject line draws more attention than at the end of line.
What about emojis inside the email?
I had to crawl my inbox to see whether any brand is using emojis anywhere else than the subject line.
I found only one by Tech Ladies:
Why not use emojis in your email copy ?
So here’s your untapped potential: insert emojis in the email copy in addition to subject lines.
Emoji inspiration
I promised to share my Top 20 fave emojis. So here they come:
? ? ? ? ? ? ? ? ? ?️ ? ? ? ? ? ? ? ? ? ?
You can find more emojis in Emojipedia.
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What other use cases have you found for emojis? If you don’t want to comment, send me a private email ?