Most marketing (and sales, and customer support, and…) teams aim for a 10% month-over-month growth in key metrics.

Let’s get 10% more leads, 10% more cold calls, a 10% improvement in feedback scores…

The problem with 10% growth goals is that they nearly always fail to inspire. 10% seems attainable without a huge effort, by improving the current processes. In the end, no big steps are taken to bring about a significant improvement.

Another issue with 10% is that when it fails, the difference is so small it doesn’t deserve further investigation. Achieving 0-5% growth instead of 10% every month means no growth in the long term.

What if you aimed for 10x growth in results every 3 months instead? ??

Ambitious long-term goals make us think out of the box and inspire to go through complicated changes with real impact.

Brands won’t redesign a poorly-performing website when aiming for a 10% growth in sales. They do it when aspiring to bigger goals.

Here’s a challenge: when thinking how you could improve your team’s results, instead of being “reasonable”, dream big.

Think what you’d do if you had to 10x the results in 3 months with an extra 100% budget.
Think how you’d run your team if their (& your) jobs depended on getting the 10x results.
You won’t discover new tricks when playing by the old rules. So, change the game.

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