Marketing & Growth Strategist
I help early-stage and growth-stage tech companies find the right growth levers, fix what is underperforming, and build the marketing function to carry the work forward.
Free 30-minute intro call · Straight answer on whether I can help
12 years in growth · 50+ tech companies advised
When to bring me in
I’m most useful when the ambition is clear, but the path from today’s marketing to the next growth milestone is not.
The company has outgrown founder-led marketing, but a full-time CMO is premature. You need someone who can set direction and do the work.
Campaigns are live, but the economics, creative testing, or reporting are not giving you a confident path to more growth.
Your team is busy across channels, yet it is hard to tell what is working, what to stop, and what deserves the next investment.
Choose by the problem, not the package
From one decisive second opinion to hands-on marketing leadership, each engagement is designed to leave you with clearer priorities and stronger internal capability.
Build the marketing function your next stage of growth needs.
I join your team for 3–6 months as a hands-on marketing lead, setting the strategy, launching channels, and helping you make the first key hires.
Turn paid acquisition into a disciplined growth channel.
I manage the full campaign system, from setup and targeting to weekly creative testing and revenue-focused reporting.
Know what to fix first, and what not to fund yet.
I assess your full marketing setup and turn it into a prioritised 12-month roadmap, grounded in a framework used across 50+ startups.
Selected experience
I’ve advised B2C and B2B scaleups and tech companies across growth strategy, paid acquisition, positioning, and brand.
Bolt
Montonio
MeetFrank
AdEspresso
Elisa
Arbonics
Restream
Click & Grow
Roleo
Ampler BikesAbout Karola
I’m Karola—a growth strategist and paid advertising expert with 12 years of experience helping B2C and B2B tech companies turn marketing into measurable growth.
As Global Head of Marketing at Bolt, I scaled the marketing team from 2 to 30+ people across 30+ markets—connecting strategy, brand, acquisition, and execution.
I’ve managed €10M+ in paid-ad budgets and advised 50+ tech companies—finding the right acquisition levers, fixing underperforming campaigns, and connecting paid media to the wider growth strategy.
What it is like to work together
“She is very organised and systematic and at the same time does not get lost in the process. She balances analytical and creative thinking incredibly well, a rare find in this marketing world.”
“Karola is capable of quickly figuring out the right growth levers for your business. She moves fast and delivers results. I would recommend her to other brands without a doubt.”
“She seamlessly navigates between strategy and execution, driving measurable results with remarkable speed. She is not afraid to get her hands dirty if that’s what moves the needle.”
A low-friction start
You do not need to arrive with a finished brief. We start by defining the real problem and the smallest useful engagement.
On a free 30-minute call, we look at the business goal, the current bottleneck, and whether I am the right person to help.
I review the relevant funnel, positioning, channels, and numbers. We agree on the problem before committing to the solution.
Depending on the engagement, I deliver the roadmap, launch the first work, or join your weekly operating cadence.
Start the conversation
Tell me where marketing feels stuck. I’ll review the context and suggest the most useful next step, even if that means I’m not the right person for the work.
Prefer email? [email protected]
My experience is strongest with early-stage and growth-stage B2C and B2B tech companies. The intro call is the quickest way to see if the fit is right.
Both. I can set the direction and work hands-on to launch channels, improve campaigns, build reporting, and help hire the team that will own the work.
I work remotely with companies across Europe, the UK, and the US.
I will review your note and reply to arrange a free 30-minute call. If I am not the right fit, I will tell you honestly.
