Let’s fix your marketing game

Need help with launching a new product or improving your current marketing strategy?

Bring on board the marketing & growth expert who scaled the global marketing team of the European tech unicorn Bolt from 2 to 30+ people, and helped 50+ companies in EU, UK, and US.

I consult consumer product and tech companies on growth & marketing strategy, paid advertising, and brand messaging. The usual project scope is 2-6 months.

Meanwhile, I write this blog and the bi-weekly Marketing Fix newsletter. I work with brands in Europe, UK, and the US, and am based in London. 🇬🇧

Spring 2025 update:
I’m open to 1-2 new projects. Get in touch!

Got an idea for a collaboration project?
Reach out at [email protected] / LinkedIn.
karola karlson
The company I keep
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How can I help you?

The most popular collaboration types, based on 8+ years of experience
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❇️ Hands-on Marketing & Growth Strategy
Bring me on board as a visiting CMO for the next 3-6 months. I’ll take your marketing strategy from 0 to 1 and design & launch every channel.
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❇️ Meta & LinkedIn Advertising Strategy + Management
Let’s fix your paid advertising ROI with high-performance campaign structure and weekly creative testing. I design & copywrite all creatives.
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❇️ 360° Audit of Marketing Strategy & Channels
Get a one-off marketing audit that analyses everything from high-level marketing strategy to specific channels, and 50+ suggestions.

Founders & marketers have spoken

8+ years in growth roles

Things I’m good at (self-taught + proven by hands-on experience):

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Marketing audits, marketing & growth strategy, brand strategy + rebranding, leading/hiring the marketing team, Meta/Google/TikTok advertising, reporting & tracking, email marketing, CRO + website design, SEO + content marketing.

For 4+ years, I worked as the Global Head of Marketing in Bolt, the fastest-growing ride-hailing platform in the world, operating globally in 30+ markets. My job was to grow the marketing team from 3 to 30 people and establish the workflows, strategy, and reporting.

Now, I’m back to freelancing, consulting both B2C and B2B companies (especially tech and eCommerce) on growth marketing strategy and improving their online advertising results.


Articles I’ve written:

Content Marketing Institute: 9 Brilliant Tactics to Promote Your Blog Content on Facebook

Social Media Examiner: 6 Facebook Remarketing Tactics That Work

KlientBoost: 101-Point Guide to Master Facebook Custom Audiences

KlientBoost: Facebook Ads Bidding – 54 Tips, Hacks & Methods to Know

Kissmetrics: 12 Genius Ways to Apply Emotional Marketing to Facebook Ads

KlientBoost: Secrets Revealed: 47 Closely Guarded Facebook Ad Tips

AdEspresso: We Tested Over 100 Different Facebook Ads in One Month – Here’s What We Learned

AdEspresso: 18 Genius Facebook Ad Hacks for Winning Campaigns 

AdEspresso: 10 Facebook Ad Optimization Hacks for Massive Success

Copy Hackers: 36 Facebook Ad Hacks for 2017

And, well… of course this entire blog.