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Latest Articles
10 Rules of Early-stage Brand, Marketing, Growth
My key learnings from advising 50+ tech companies, that still ring true in 2026.
6x A/B Tests to Digivolve Your Web Header into 2026
Six website header design trends from 15 leading AI brands.
Dismantling the AI Marketing Mammoth
A healthier, less overwhelmed approach to using AI as a marketer.
95 Marketing Audit Questions: Free Checklist
Learn to write a marketing audit. And get a free checklist of 95 audit questions.
35+ Best Marketing Newsletters in 2026, Read by TOP 5% Marketers
My curated list of best marketing newsletters in 2026. Growth, paid ads, AI, and more.
Goodbye to All That Marketing
I decided to leave marketing for the next 2 years. Here’s why and here’s what I’m doing next.
More, more, more
I Gave Up on LinkedIn. Should you?
The Marketing Tools That I Use Every Single Week
Social media in 2025: Go ALL IN or go ALL OUT
10 LinkedIn Ad Mistakes… Made by LinkedIn Itself
105+ LinkedIn Ad Examples: 2025 Fast-Growth Brands
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215+ Best Facebook Ad Examples (NEW 2025 Update)
Curated selection of Facebook ad examples from top brands in 2025. Get inspired. -
55+ Predictions for 2025 Marketing Trends
Read about 55+ key marketing trends in 2025, from AI to advertising to content marketing. -
Industry Trend Reports PART 2: Promotion
How to promote your industry trend reports and are they worth the marketing investment? -
I Created a 30-page Industry Trend Report. Here’s what I Learned
How to create an industry trend report or e-book? From planning to research to design. -
Seasonality in Marketing – How to Plan Your 2025 Budget for Higher ROI
How to do seasonal marketing planning and budgets? Here’s your step-by-step PRO-level guide.
Facebook & Instagram Ad Guides
Instagram Ads Cost in 2025 – Complete Up-to-date Guide
How much does it cost to advertise on Instagram? The average CPC is $0.80. But it depends on your ad creatives and offer.
30min DYI Facebook Ad Account Audit
How to do a Facebook ads audit in 30 minutes? Follow this guide to find and fix common mistakes.
Instagram Ad Specs and Size – The Always Up-to-date Guide
The up-to-date Instagram ad specs and size to maximise your paid ad campaign success.
Facebook Ad Campaign Structure – Complete Guide
What is the best Facebook ad campaign structure used by top advertisers? Find out!
18 New Facebook Ad Examples, 2020 Edition
Out of ideas which Facebook and Instagram ad creatives to test next? Gather some inspiration from these Facebook ad examples that top brands have been…
40 Instagram Story Ad Examples in 2024 (Static + Video ads)
Brilliant Instagram ad examples from top B2C advertisers.
1st Month as a New CMO – Where to Get Started? MeetFrank Case Study
How does it feel to join a company as their CMO? Where to get started? How to prioritize your work?
Facebook Ad A/B Testing – What to Test?
How to A/B test your Facebook ad campaigns? Here are 8 PRO-level best practices.
AMA with GrowthHackers – 30 Questions and Answers
We recently hosted an Ask Me Anything session with the digital marketing community GrowthHackers. As there were so many great questions and a surprising variety…