Marketing Fix Newsletter
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Latest Articles
The Marketing Tools That I Use Every Single Week
Tested & curated, here are the go-to tools that I need across my marketing projects.
Social media in 2025: Go ALL IN or go ALL OUT
Should brands give up on social media, now that it’s become hyper-competitive?
10 LinkedIn Ad Mistakes… Made by LinkedIn Itself
Ironically, the worst LinkedIn ad creative mistakes are made by LinkedIn’s paid advertising team.
105+ LinkedIn Ad Examples: 2025 Fast-Growth Brands
See 105+ excellent LinkedIn ad examples by fast-growth B2B brands in 2025.
215+ Best Facebook Ad Examples (NEW 2025 Update)
Curated selection of Facebook ad examples from top brands in 2025. Get inspired.
25+ Best Marketing Newsletters in 2025 – Read by TOP 5% Marketers
Here are the best 25+ marketing newsletters to read in 2025.
More, more, more
80 Marketing Audit Questions: Free Checklist
55+ Predictions for 2025 Marketing Trends
Industry Trend Reports PART 2: Promotion
I Created a 30-page Industry Trend Report. Here’s what I Learned
Seasonality in Marketing – How to Plan Your 2025 Budget for Higher ROI
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2024 Marketing Trends & Predictions
The top 5 marketing trends of 2024 are: Gen Z social media, creator marketing and UGC, less AI hype, results over scale, genuine sustainability. -
Improve Your Meta Ad Creatives in 3 Steps
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read…
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Interview: Karola Karlson x TULI
Interview with Karola Karlson, on freelancing, marketing, greenwashing, and writing -
![Instagram Ad Targeting – 84-point Guide [2025 UPDATE]](https://karolakarlson.com/wp-content/uploads/2025/01/instagram-ad-targeting.jpg)
Instagram Ad Targeting – 84-point Guide [2025 UPDATE]
Learn about Instagram ad targeting, audience types, and retargeting on Instagram. -
![Facebook Ad Size & Specs in 2025 – [Foolproof Guide]](https://karolakarlson.com/wp-content/uploads/2025/01/facebook-ad-size.jpg)
Facebook Ad Size & Specs in 2025 – [Foolproof Guide]
The size of a Facebook Feed ad is 1080 x 1080 pixels, and Facebook Story ad size is 1080 x 1920 pixels.
Facebook & Instagram Ad Guides
Instagram Ads Cost in 2025 – Complete Up-to-date Guide
How much does it cost to advertise on Instagram? The average CPC is $0.80. But it depends on your ad creatives and offer.
30min DYI Facebook Ad Audit for 2021
How to do a Facebook ad audit in 2021? Follow this 10-point DYI Facebook ad account audit to find all your mistakes and learn how…
Instagram Ad Specs and Size in 2021 – The Always Up-to-date Guide
Instagram ad specs and size are somewhat different from Facebook ads. Take a look at all the Instagram ad types in 2018 and learn which…
Facebook Ads Test ft. Printful: Static Image Vs Video Ads?
Facebook is recommending advertisers to include video creatives in their campaigns. FB even promotes video content to the extent of creating a video course to…
Facebook Ad Campaign Structure in 2021 – Complete Guide
What’s the best Facebook ad campaign structure that works for all brands? Find out the best practices in 2020.
18 New Facebook Ad Examples, 2020 Edition
Out of ideas which Facebook and Instagram ad creatives to test next? Gather some inspiration from these Facebook ad examples that top brands have been…
40 Instagram Story Ad Examples in 2024 (Static + Video ads)
Looking for the best Instagram story ad examples? We’ve done all the hard work for you, spending the past few weeks browsing around Instagram. And…
1st Month as a New CMO – Where to Get Started? MeetFrank Case Study
How does it feel to join a company as their CMO? Where to get started? How to prioritize your work?
Facebook Ad A/B Testing – What to Test?
I first wrote about Facebook ads A/B testing back in March 2017. Meanwhile, Facebook’s advertising tools have changed, competition has skyrocketed, and advertisers have grown…