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Latest Articles
10 Rules of Early-stage Brand, Marketing, Growth
My key learnings from advising 50+ tech companies, that still ring true in 2026.
6x A/B Tests to Digivolve Your Web Header into 2026
Six website header design trends from 15 leading AI brands.
Dismantling the AI Marketing Mammoth
A healthier, less overwhelmed approach to using AI as a marketer.
95 Marketing Audit Questions: Free Checklist
Learn to write a marketing audit. And get a free checklist of 95 audit questions.
35+ Best Marketing Newsletters in 2026, Read by TOP 5% Marketers
My curated list of best marketing newsletters in 2026. Growth, paid ads, AI, and more.
Goodbye to All That Marketing
I decided to leave marketing for the next 2 years. Here’s why and here’s what I’m doing next.
More, more, more
I Gave Up on LinkedIn. Should you?
The Marketing Tools That I Use Every Single Week
Social media in 2025: Go ALL IN or go ALL OUT
10 LinkedIn Ad Mistakes… Made by LinkedIn Itself
105+ LinkedIn Ad Examples: 2025 Fast-Growth Brands
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215+ Best Facebook Ad Examples (2026 Update)
215+ real Facebook and Meta ad examples from top brands, with notes on why each one works. Refreshed for 2026: design, copy, and hooks you can copy today. -
55+ Predictions for 2025 Marketing Trends
Read about 55+ key marketing trends in 2025, from AI to advertising to content marketing. -
Industry Trend Reports PART 2: Promotion
How to promote your industry trend reports and are they worth the marketing investment? -
I Created a 30-page Industry Trend Report. Here’s what I Learned
How to create an industry trend report or e-book? From planning to research to design. -
Seasonality in Marketing – How to Plan Your 2025 Budget for Higher ROI
How to do seasonal marketing planning and budgets? Here’s your step-by-step PRO-level guide.
Facebook & Instagram Ad Guides
215+ Best Facebook Ad Examples (2026 Update)
215+ real Facebook and Meta ad examples from top brands, with notes on why each one works. Refreshed for 2026: design, copy, and hooks you…
Improve Your Meta Ad Creatives in 3 Steps
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Today, we’re gonna talk about Meta ad…
Instagram Ad Targeting – 84-point Guide [2025 UPDATE]
Learn about Instagram ad targeting, audience types, and retargeting on Instagram.
Facebook Post & Ad Sizes in 2026 – Foolproof Guide [Updated]
Every Facebook image size in one place: post 1080×1350, square 1080×1080, Story 1080×1920, plus all 2026 ad specs. Updated August 2026.
12 Rules for eCommerce Facebook Ads + 20 Ad Examples
How to succeed with eCommerce Facebook ads? Learn 12 best practices and see top eCommerce ad examples.
TOP 15 Facebook Metrics to Track or Ignore in 2021
See the most important Facebook ad metrics to measure and learn how Facebook analytics work.
35 Facebook Video Ad Examples – 2025 Update
Find the best facebook video ad examples in 2021, curated by a practitioning Facebook marketer.
How Much Do Facebook Ads Cost – [2021 New Data]
How much do Facebook ads cost in 202? What’s the average Facebook ads CPC? See the latest stats and keep your ads cost low.
Instagram Ads Cost in 2026: Real CPC & CPM Benchmarks
Instagram ads cost $0.40-$1.80 per click and $6-$10 CPM in 2026. See current benchmarks by placement and industry, and where costs are higher.
30min DYI Facebook Ad Account Audit
How to do a Facebook ads audit in 30 minutes? Follow this guide to find and fix common mistakes.
Instagram Ad Specs & Sizes 2026: Feed, Story, Reels
All current Instagram ad sizes: feed 1080×1350, Story and Reels 1080×1920, carousel 1080×1080. Updated for 2026 with file limits and safe zones.
Facebook Ad Campaign Structure – Complete Guide
What is the best Facebook ad campaign structure used by top advertisers? Find out!
18 New Facebook Ad Examples, 2020 Edition
Out of ideas which Facebook and Instagram ad creatives to test next? Gather some inspiration from these Facebook ad examples that top brands have been…
40 Instagram Story Ad Examples in 2024 (Static + Video ads)
Brilliant Instagram ad examples from top B2C advertisers.
1st Month as a New CMO – Where to Get Started? MeetFrank Case Study
How does it feel to join a company as their CMO? Where to get started? How to prioritize your work?