105+ Best LinkedIn Ad Examples for B2B Campaigns

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What do the best B2B LinkedIn ads have in common?

The strongest examples pair one clear message with a specific proof point: a number-led offer, customer evidence, a concrete product benefit, or a useful lead magnet. This guide groups 105+ LinkedIn ads by those creative patterns so you can find relevant ideas faster.

In this article on LinkedIn ad examples, you will find answers to the following questions:

1. How to find good LinkedIn ad examples?
2. What are the key B2B ad design best practices?
3. How to design and write ads that perform better?
4. Which B2B brands to research for further inspiration?
5. How to improve your LinkedIn campaign results and ROI?

All screenshots are 100% original and collected in 2025. The selection is based on my 10+ years of experience as a paid ad expert for tens of B2B and B2C brands.

How to find good LinkedIn ad examples?

To find LinkedIn advertisements, you’ve got two options:

1. Browse your LinkedIn feed to see the ads targeted at you.
2. Go to the LinkedIn Ad Library and search for specific brands’ ads.

Looking for inspiration for my free LinkedIn ad library, I began by scrolling my feed. What I saw was underwhelming: lots of average creatives.

Defeated and bored, I resorted to the LinkedIn Ad Library and checked the high-growth B2B brands. What I found was the day to my LI feed’s night.

There are the good LinkedIn ad examples, and then there’s the remaining 90% that make marketers say “LinkedIn ads don’t work for us.”

While, in fact, many campaigns fail as there are no high-conversion ads nor consistent experimentation.

Here’s what high-growth B2B brands do differently:

1. Experimentation ➡️ 50+ active ad creatives
2. Proven best practices ➡️ top-performing ad types
3. Irresistible validation ➡️ numbers, offers, social proof

6 types of successful B2B LinkedIn ads

After creating LinkedIn ad strategies, and designing 500+ B2B ad creatives, here are the six creative types I’ve had most success with.

Best-performing LinkedIn ad types & layouts:

1. Comparison v.s. competitors
2. Client & partner logos = 10x trust
3. Downloadable reports as Lead ads
4. Case studies, testimonials, ratings
5. Offers & numbers that prove efficiency
6. UGC-style videos w/ humane approach

In this article, you’ll find 105+ excellent LinkedIn advertisement examples in 6 top-performing categories.

If you’re looking for further inspiration, check out these other collections:

• 215+ Best Facebook Ad Examples
• 80+ Top Instagram Ad Examples
• 25 Best Marketing Newsletters in 2025

If you’re looking to avoid LinkedIn ad mistakes, read this article: 10 LinkedIn Ad Mistakes… Made by LinkedIn Itself

LinkedIn Ads with offers & numbers

LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high ROI most often.

LinkedIn ad copy examples: patterns to notice

The strongest copy in this collection usually does one job at a time. It leads with a measurable outcome, names a specific audience, supports the claim with proof, and gives the reader a clear next step. As you review the examples, compare the opening hook, primary text, image headline, and call to action—not just the visual design.

Tip: Check out my 30+ go-to marketing tools and look up their ad images.

#1 Evernote

Best practices used in this B2B LinkedIn ad:

• Communicate a strong number-led value proposition
• Keep your ad design on-brand by using the right colour scheme
• Visualise a simplified version of your product
• Use high-contract colours that make the text pop out
• Make your logo prominent for high brand recognition

#2 Notion

This B2B ad example is great for so many reasons

• It offers a discount to a specific target audience
• It communicates extra features like AI support
• The copywriting is brief but impactful
• The ad visual shows the actual product
• There is a clear call to action button in the ad image

#3 Bolt Business

Apply these best practices to your own LinkedIn ad campaigns:

• Offer special discount to first-time users
• Include a specific promo code for easy conversion tracking
• Use branded illustrations in the ad visual
• Communicate a relevant value proposition to your audience
• Play on emotions and test pshycological hooks

#4 ClickUp

#5 Mailchimp

#6 Klaviyo

#7 Hiring Hub

#8 QuickBooks

#9 Uberall

#10 Reddit

#11 Typeform

#12 WeWork

#13 Lyft

#14 Typeform

#15 Notion

#16 Mailchimp

#17 Reddit

#18 BambooHR

#19 Typeform

#20 Clearpay

LinkedIn ads with case studies & testimonials

See examples of LinkedIn ads using social proof and case studies as a means to create trust.

#21 Shopify

#22 Canva

#23 Clay

#24 Deel

#25 Figma

#26 Grammarly

#27 Intercom

#28 Miro

#29 Shopify

#30 Squarespace

#31 Toggl

#32 Clay

#33 Toggl

#34 Evernote

LinkedIn ads with product features & value propositions

#35 Apollo.io

#36 Beehiiv

#38 Docusign

#39 Evernote

#40 Grammarly

#41 Instantly.ai

#42 Intercom

#43 LinkedIn

#44 Monzo

#45 Pipedrive

#46 Senja

#47 Slack

#48 Twilio

#49 Typeform

#50 Instantly.ai

#51 Webflow

#52 Zapier

#53 Typeform

#54 Zapier

LinkedIn video ad examples and UGC-style creatives

#55 Adobe

#56 Ahrefs

#57 AppsFlyer

#58 Beehiiv

#59 Canva

#60 Clay

#61 Docusign

#62 LinkedIn

#63 Fiverr

#64 Ahrefs

#65 Grammarly

#66 Instantly.ai

#67 Restream

LinkedIn ads with partner & client logos as social proof

#68 Monday.cm

#69 Reforge

#70 11x

#71 AppsFlyer

#72 Job Today

#73 Dropbox

#74 Scoro

LinkedIn lead generation ad examples with downloadable content

#75 Amplitude

#76 Bolt

#77 Consensus

#78 Deel

#79 HubSpot

#80 Glassdoor

#81 Hired

#82 Intercom

#83 Klaviyo

#84 HubSpot

#85 Hired

#86 Restream

#87 RippleMatch

#88 Salesforce

#89 Smartly

#90 Stripe

Additional good LinkedIn ad examples & ideas

#91 Adobe

#92 Figma

#93 FreshBooks

#94 Financial Times

#95 Google

#96 Virgin Atlantic

#97 Evernote

#98 Bolt Data

#99 Microsoft

#100 Palantir

#101 Salto X

#102 Adobe

#103 New York Times

#104 WordPress

#105 Slack

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LinkedIn ad examples FAQ

What makes a successful LinkedIn ad?

A successful LinkedIn ad communicates one relevant promise to a defined audience and supports it with a credible proof point, such as a customer result, product demonstration, recognizable client, or specific offer. Performance still depends on targeting, bidding, landing-page quality, and measurement—not creative alone.

What are the best LinkedIn ads for B2B campaigns?

The most useful B2B patterns in this collection are number-led offers, customer evidence, product-value demonstrations, short videos, and lead magnets. The right choice depends on the campaign goal and the audience’s level of awareness.

Where can I find current LinkedIn ad examples?

Use the official LinkedIn Ad Library to search for active ads by company, then use curated collections like this one to compare creative patterns across brands.

Which LinkedIn ad format should I use?

Choose the format that best communicates the idea: a single image for one clear promise, video for a demonstration or human story, and document or lead-generation formats for educational assets. Verify current format availability and specifications in LinkedIn’s official Ads Guide.