Karola Karlson, Author at Karola Karlson's blog

Facebook Ads Test ft. Printful: Static Image Vs Video Ads?

Karola KarlsonAugust 26, 2020

Facebook is recommending advertisers to include video creatives in their campaigns. FB even promotes video content to the extent of creating a video course ... Read More...

0 Comments15 min read

Facebook Ad Campaign Structure – Best Practices in 2020

Karola KarlsonJune 16, 2020

What's the best Facebook ad campaign structure that works for all brands? Find out the best practices in 2020.

0 Comments28 min read

18 New Facebook Ad Examples, 2020 Edition

Karola KarlsonMay 8, 2020

Out of ideas which Facebook and Instagram ad creatives to test next? Gather some inspiration from these Facebook ad examples that top brands have been running in April/May 2020.

0 Comments6 min read

Reading recommendations

Karola KarlsonMarch 29, 2020

Best of what I've been reading, from essays to short stories to interviews. September 2020 An essay by The Correspondent (sewing together many facts and... Read More...

0 Comments4 min read

Facebook Ads Cost Guide for 2020

Karola KarlsonMarch 12, 2020

How much do Facebook ads cost in 202? What’s the average Facebook ads CPC? See the latest stats and keep your ads cost low.

2 Comments44 min read

40 Instagram Story Ad Examples in 2020 (Static + Video ads)

Karola KarlsonFebruary 21, 2020

Looking for the best Instagram story ad examples? We’ve done all the hard work for you, spending the past few weeks browsing around Instagram. And we found ... Read More...

0 Comments34 min read

Facebook Ad Size & Specs in 2020 – The Always Up-to-date Guide

Karola KarlsonFebruary 7, 2020

The recommended size of a Facebook Feed ad is 1080 x 1080 pixels. But what other formats should you create for the maximum reach?

0 Comments26 min read

1st Month as a New CMO – Where to Get Started? MeetFrank Case Study

Karola KarlsonJanuary 23, 2020

How does it feel to join a company as their CMO? Where to get started? How to prioritize your work?

0 Comments26 min read

80+ BEST Marketing Books – 2020 [Updated]

Karola KarlsonJanuary 15, 2020

We curated a list of our favourite marketing books, from 1960s through to 2019.

0 Comments61 min read

Instagram Ad Specs and Size in 2020 – The Always Up-to-date Guide

Karola KarlsonJanuary 4, 2020

Instagram ad specs and size are somewhat different from Facebook ads. Take a look at all the Instagram ad types in 2018 and learn which ones you should use. Moreover, you can see how various Instagram ads look in action and decide which format you like best.

0 Comments10 min read