By Karola Karlson
Learn from Facebook and Instagram ad screenshots and videos. Copy the visual structure, adapt the idea, and turn it into your next creative test.
Last updated
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Find a visual structure that fits your offer.
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See why the visual works and get a specific idea to test.
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Adapt the structure to your brand, then launch your own creative.
Strategy, ad design, campaign setup, and scaling through experiments for Seed and Series A teams building B2C or B2B products.
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Unlock the full galleryThe full box makes the trial offer easy to picture. Three short labels explain the meals, protein and flavour choice. The button adds urgency without hiding the product.
Show the complete starter bundle, quantify what is inside it and use one short urgency cue near the product.
The close-up selfie framing looks like normal Stories content. Three bright labels above the creator’s head make the Premium benefits quick to scan.
Film a creator speaking directly to the phone camera. Place three short benefit labels around their face using bold, high-contrast colours.
The question starts with a symptom the viewer may recognise. The product image and 72-hour promise make the home test feel clear and credible.
Use the customer’s words to name the problem. Pair the product with one specific speed or convenience claim.
The chart starts with familiar situations, then matches each one to a product. Clear columns and short labels help people choose quickly.
Build a four-column comparison that matches each use case with the right product.
The crossed-out £10K price makes the saving clear. The large headline states the benefit, while the simple prompt bar shows how the product works.
Cross out the old cost, lead with the new benefit and show the first product action underneath.
“Duolingo for Figma” explains the product in four words. The supporting text adds the habit and result, while the colourful work shows what users can make.
Use a familiar product structure to explain an unfamiliar one. Add the habit and result underneath.
The red block makes the sale easy to spot. Magazine covers show what the subscription includes, and the end date adds urgency.
Pair a time-limited subscription offer with clear samples of the content.
The large black-and-white fashion image creates mood and gets attention. The row underneath turns the campaign look into a product gallery viewers can browse.
Lead with one magazine-style campaign image. Add a simple product gallery underneath featuring pieces from the same collection.
The close-up shows the serum texture and how it is used. The packshot connects the product to the result, while the “11x faster” claim adds proof.
Show the product in use, keep the packshot visible and add one quantified proof point below the headline.
The split screen pairs two summery clips while playful stickers and large serif type sit across both halves. The deliberately busy, handmade look resembles social content rather than a polished software ad.
Place two contrasting clips side by side and connect them with one provocative headline. Add cut-out stickers or doodles that match the topic and audience.
Listing every included product and its value makes the $72 package easy to verify. The $0 total gives the special offer a strong finish.
List every included product with its normal value. Finish with the total value and the special-offer price.
The 75% discount gets attention first. The shorter text then explains what the plan protects. The colour contrast separates the offer from the product message.
Lead with the discount. Explain the protection in one short line and keep the plan length visible.
The product fills the image, making it hard to miss. The seven-day price explains the use case, while three short labels make the benefits easy to scan.
Show the product large. Add one clear plan or price and three short product benefits.
The red half shows scattered files and repeated versions, while the white half shows the same work shared, commented on and updated in Display. The side-by-side layout explains the product's organising role through recognisable files and actual review screens.
Show a familiar messy process on one side and its product-based alternative on the other. Use the same project in the improved view and include one visible action, such as a comment or update, rather than relying on a tidier screenshot alone.
The large €600 gives the ad a strong visual anchor and makes the compensation amount impossible to miss. Big numbers work well in Meta creatives because they turn a general claim into something concrete. The rough plane doodle keeps the legal message approachable.
Make the amount or result the largest visual element. Place the company’s weak response beside it and use a rough illustration or annotation to sharpen the contrast.
The product close-up creates a clean background. The 25% discount is the largest text, while the short line and code explain the offer.
Use a close product image as the background. Add one large discount, one short line and the code.
The campaign image gives the collection a clear style and point of view. The product catalogue underneath turns that interest into several products to browse.
Lead with one magazine-style campaign image. Add three to five products underneath so viewers can shop the wider look.
Showing the app immediately tells the viewer what the advertised product is and does.
Show one recognisable task inside the product interface. Choose a well-designed screen.
Holding the compact camera in one hand makes its size immediately clear. The warm, styled photograph presents it as part of a creator’s personal kit rather than a technical object.
Photograph the product in a real person’s hand to show its scale. Style the hand and background to match the audience you want associated with it.
The polished bottle is shown like a piece of interior design. The calm kitchen setting helps viewers imagine it making their own home more beautiful.
Place the product in a beautiful but believable home setting. Use light, materials and close framing to emphasise its design.
The large “FREE” headline gets attention, then the layout shows the shaker, T-shirt and delivery separately. Crossed-out prices make the value of the special offer easy to check.
Place the main product on one side and list each included item on the other. Show the normal value beside every item and cross it out clearly.
“Make content better than Netflix” is a large, provocative claim placed over a cinematic city view. The pink display type gives a familiar skyline the look of an entertainment title card.
Place one ambitious comparison in oversized type over a cinematic background. Use a distinctive type treatment so the claim feels like part of the image.
“6 weeks”, “one tube” and “€0.30 a day” explain the value before the viewer reaches the products. Big numbers give Meta creatives a strong visual anchor. The four coloured tubes then show the available range.
Stack the duration, quantity and daily cost above the product lineup. Use large type and round the cost to a number that can be understood immediately.
The red-and-white contrast gives the ad a polished, high-fashion feel. Products stacked at different angles show the range without using a standard grid.
Place several products in a balanced stack. Vary their angle and height, then use one bold background colour to contrast with the packaging.
The £4.99 price gets attention first. Familiar menu items make the choice and value easy to understand.
Lead with the fixed price. Show the familiar menu choices underneath.
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