E-commerce & fashion
ARC × LA Arts Studio
Show your product up close and in use
FacebookInstagramOriginal ad captures
The perfect Meta ads gallery
By Karola Karlson
Learn from Facebook and Instagram ad screenshots and videos. Copy the visual structure, adapt the idea, and turn it into your next creative test.
235examples live
5industry categories
Last updated
01
Choose an idea
Find a visual structure that fits your offer.
02
Click "Copy & test"
See why the visual works and get a specific idea to test.
03
Design & test
Adapt the structure to your brand, then launch your own creative.
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Strategy, ad design, campaign setup, and scaling through experiments for Seed and Series A teams building B2C or B2B products.
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Unlock the full gallery15 videos
Beauty & personal care
Qoves
Overlay the product demo on a person
Copy & test
Why it works
The interface appears over a real face, so viewers can see what the analysis does. Moving measurements make an abstract service visible.
Idea to test
Show the person or object your product works on. Overlay the relevant UI instead of showing an isolated dashboard.
Consumer apps & subscriptions
Lively Cycle
Introduce your app through an everyday routine
Copy & test
Why it works
Casual phone footage sets up a familiar situation, then shows the app in someone's hands. The format looks like an everyday Story.
Idea to test
Film a short everyday routine on a phone, then cut to your app being used. Add brief first-person captions.
E-commerce & fashion
Aarke
Keep the offer visible throughout the video
Copy & test
Why it works
In-use footage shows the product's design, while the discount stays on screen. Viewers see both what they can buy and the offer.
Idea to test
Film your product in use and keep a discount headline fixed over the footage. Place your logo below it.
Wellness & food
Huel
Add motion to a benefit-led static layout
Copy & test
Why it works
One continuous action brings the layout to life. The headline, benefit labels and price stay visible, so the video still reads like a static ad.
Idea to test
Keep your strongest static-ad layout and animate one part of the image. Leave the key benefits and offer on screen.
B2B SaaS & AI tools
Size Assets × Studio Size
Show the range of what customers can make
Copy & test
Why it works
A fast montage shows the assets in finished designs, not just as files. Different styles give designers several reasons to look.
Idea to test
Edit mockups and finished designs into quick cuts. Mix contrasting layouts and colours to show the range of your assets.
Consumer apps & subscriptions
Roleo
Karola's workAnimate a reassuring career message
Copy & test
Why it works
The headline builds line by line, with small objects interrupting the oversized type to keep a simple message moving. The closing copy explains that Roleo's personal career agent looks for opportunities while the reader carries on with their life.
Idea to test
Animate one reassuring sentence across a ruled layout and add a few objects your audience recognises. End with a short explanation of the service and hold the final call to action long enough to read.
B2B SaaS & AI tools
Templify AI
Lead with your customer's frustration
Copy & test
Why it works
The bold headline names a specific frustration. Subtle background movement leaves the words in charge, with no product demo to distract from the message.
Idea to test
Put a frustration your audience recognises in a big headline. Use simple moving footage behind it.
B2B SaaS & AI tools
Spotify Ads
Show what's inside your download
Copy & test
Why it works
The cover and inside pages show what people will get. Bright brand colours make the download look like a product worth opening.
Idea to test
Animate your guide's cover and preview a few useful pages. Put the download CTA inside the creative.
B2B SaaS & AI tools
Upfluence
Animate the steps your product takes care of
Copy & test
Why it works
Each step appears with a time label, turning a speed claim into a visible process. The question above explains why that speed matters.
Idea to test
Keep a problem-led headline at the top. Reveal the steps below it one by one, using real timings for each.
B2B SaaS & AI tools
Brandblock Studio
Make the ad a sample of your design style
Copy & test
Why it works
The typography and motion are the portfolio. A few project images support the message without turning the video into a showreel.
Idea to test
Animate a short studio introduction in your own type style. Cut between sparse text frames and a few finished projects.
Wellness & food
Healf
Turn an expert explanation into a visual lesson
Copy & test
Why it works
A question opens the video. The speaker explains the answer, while images illustrate each point rather than leaving the viewer with a talking head.
Idea to test
Film an expert answering one question. Leave space above their head for images that illustrate the answer, and add subtitles.
B2B SaaS & AI tools
Made by Circular
Preview your templates under a fixed headline
Copy & test
Why it works
The headline names the problem while the lower half cycles through the templates. People can read the promise and inspect the product at once.
Idea to test
Cycle through full-page layouts in the lower half while keeping the headline fixed above. Use pages that show different parts of the template.
Wellness & food
McDonald's
Show your product in your customers' day
Copy & test
Why it works
Quick cuts put the product in different everyday settings. Bright colours and the repeated close-up make it easy to spot in every shot.
Idea to test
Film your product in a few situations your audience recognises. Cut between them with the product in a similar position.
Wellness & food
McCafé
Make colour and texture the whole ad
Copy & test
Why it works
Bright backgrounds match the product colours, and extreme close-ups show texture. The product fills the frame instead of competing with a long headline.
Idea to test
Use close-up footage and backgrounds that match your product's colours. Cut between full-product shots and details.
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