I Gave Up on LinkedIn. Should You?
On LinkedIn fatigue, AI-generated online slop, and saying goodbye to all that
Karola Karlson
Karola Karlson is a growth marketer with 12 years in growth and paid advertising roles across 50+ technology companies in Europe, the UK and the US. She writes Marketing Fix, a newsletter on growth marketing and paid social, and helps startups with Meta ads and growth strategy. She is based in London.
The Marketing Tools That I Use Every Single Week
Tested & curated, here are the go-to tools that I need across my marketing projects.
Social media in 2025: Go ALL IN or go ALL OUT
Should brands give up on social media, now that it's become hyper-competitive?
10 LinkedIn Ad Mistakes… Made by LinkedIn Itself
Ironically, the worst LinkedIn ad creative mistakes are made by LinkedIn's paid advertising team.
105+ Best LinkedIn Ad Examples for B2B Campaigns
Gallery of 105+ top LinkedIn ad examples by fast-growth B2B brands.
55+ Predictions for 2025 Marketing Trends
Read about 55+ key marketing trends in 2025, from AI to advertising to content marketing.
Industry Trend Reports PART 2: Promotion
How to promote your industry trend reports and are they worth the marketing investment?
I Created a 30-page Industry Trend Report. Here’s what I Learned
How to create an industry trend report or e-book? From planning to research to design.
Seasonality in Marketing – How to Plan Your 2025 Budget for Higher ROI
How to do seasonal marketing planning and budgets? Here's your step-by-step PRO-level guide.
2024 Marketing Trends & Predictions
The top 5 marketing trends of 2024 are: Gen Z social media, creator marketing and UGC, less AI hype, results over scale, genuine sustainability.