Seasonality in Marketing – How to Plan Your 2025 Budget for Higher ROI
How to do seasonal marketing planning and budgets? Here's your step-by-step PRO-level guide.
Karola Karlson
2024 Marketing Trends & Predictions
The top 5 marketing trends of 2024 are: Gen Z social media, creator marketing and UGC, less AI hype, results over scale, genuine sustainability.
Improve Your Meta Ad Creatives in 3 Steps
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Today, we’re gonna talk about Meta ad creatives… Every marketer and agency has their own approach to Meta ads. But sadly, most…
Interview: Karola Karlson x TULI
Interview with Karola Karlson, on freelancing, marketing, greenwashing, and writing
Top 5 Mistakes & Cures of Slow-growth Companies
Why do companies fail in growth and marketing? Here's my 2 (or 5) cents.
12 Rules for eCommerce Facebook Ads + 20 Ad Examples
How to succeed with eCommerce Facebook ads? Learn 12 best practices and see top eCommerce ad examples.
TOP 15 Facebook Metrics to Track or Ignore in 2021
See the most important Facebook ad metrics to measure and learn how Facebook analytics work.
30min DYI Facebook Ad Account Audit
How to do a Facebook ads audit in 30 minutes? Follow this guide to find and fix common mistakes.
2020 Favorites: Books, Essays & Other Writing
My 2020 fave books, essays, reportage, poetry, and other more fluid forms.