Social media in 2025: Go ALL IN or go ALL OUT
Should brands give up on social media, now that it's become hyper-competitive?
Karola Karlson
10 LinkedIn Ad Mistakes… Made by LinkedIn Itself
Ironically, the worst LinkedIn ad creative mistakes are made by LinkedIn's paid advertising team.
105+ Best LinkedIn Ad Examples for B2B Campaigns
Gallery of 105+ top LinkedIn ad examples by fast-growth B2B brands.
55+ Predictions for 2025 Marketing Trends
Read about 55+ key marketing trends in 2025, from AI to advertising to content marketing.
Industry Trend Reports PART 2: Promotion
How to promote your industry trend reports and are they worth the marketing investment?
I Created a 30-page Industry Trend Report. Here’s what I Learned
How to create an industry trend report or e-book? From planning to research to design.
Seasonality in Marketing – How to Plan Your 2025 Budget for Higher ROI
How to do seasonal marketing planning and budgets? Here's your step-by-step PRO-level guide.
2024 Marketing Trends & Predictions
The top 5 marketing trends of 2024 are: Gen Z social media, creator marketing and UGC, less AI hype, results over scale, genuine sustainability.
Improve Your Meta Ad Creatives in 3 Steps
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … Today, we’re gonna talk about Meta ad creatives… Every marketer and agency has their own approach to Meta ads. But sadly, most…
Interview: Karola Karlson x TULI
Interview with Karola Karlson, on freelancing, marketing, greenwashing, and writing