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Karola Karlson
Karola Karlson is a growth marketer with 12 years in growth and paid advertising roles across 50+ technology companies in Europe, the UK and the US. She writes Marketing Fix, a newsletter on growth marketing and paid social, and helps startups with Meta ads and growth strategy. She is based in London.
AMA with GrowthHackers – 30 Questions and Answers
We recently hosted an Ask Me Anything session with the digital marketing community GrowthHackers. As there were so many great questions and a surprising variety of topics, it felt like a good idea to also document ‘em in this blog.…
Instagram for Business Guide – 2025 Update
Instagram for Business is used by brands looking to post and advertise on Instagram. Learn how to set up your Instagram Business account, open an Instagram advertising account, and set up the billing. It's easier than you think!
How to Learn Marketing? With 100+ Resources
How to learn marketing? Well, how about googling it? Search “how to learn marketing,” and you’ll find lists of online courses and a Quora thread on the topic suggesting that you “read marketing blogs.” Um… That’s way too broad and…
Facebook Ads A/B Testing in 2019 – Why, What, and How to Split Test
What's the best thing to A/B test? How to get started? How to avoid failures? This article will explain EVERYTHING ?
2018 In Review – Key Learnings on Facebook Ads & Marketing in General
All the marketing hacks, tips, and tricks that 2018 taught me. From Facebook ads optimisation to the best blogs to read and podcasts to listen to.
18 All-rounder Facebook Ad Templates With 45 Examples From Top Brands
What would happen if all advertisers created their ads following the same Facebook ad templates? Open up your newsfeed, scroll for a few minutes, and you’ll see that they are. Should you also fall for the promise of quick wins…
Copywriting for Facebook and Social Media – How to Make Sentences Make Sense
What makes GOOD Facebook copywriting? From focusing on your USER to using small hacks to better FORMAT your copy, here's how to improve your writing skills.
Website Redesign – the Hows and Whys (and Mistakes) Worth Knowing
Thinking about website redesigning? Learn how much it costs, what's the usual timeframe, how to select a creative agency, and much more. And always, always, always think twice if a redesign is really what you need.
The Best Facebook Ad Optimization Hack is… No Optimization
Facebook ads optimization hacks look highly practical and actionable. But do they really work in practice?