Instagram for Business is used by brands looking to post and advertise on Instagram. Learn how to set up your Instagram Business account, open an Instagram advertising account, and set up the billing. It's easier than you think!
Just as Instagram advertising is similar to Facebook advertising, the reporting can be done in the same tool – Facebook Ads Manager. In the last chapter of our guide, you'll learn what are the most important Instagram ad metrics and how to measure them. We'll also offer you some additional tips for optimizing your ad campaign.
Your Instagram ad design and copy can make or break the campaign. Seriously – a good-looking ad is at least 20% of success. Learn how to create powerful Instagram ads and make more people click. On top of that, you'll also find links to many helpful guides and Instagram ad examples.
Instagram ad specs and size are somewhat different from Facebook ads. Take a look at all the Instagram ad types in 2018 and learn which ones you should use. Moreover, you can see how various Instagram ads look in action and decide which format you like best.
Learn everything there is to know about Instagram ad targeting, audience types, and retargeting on Instagram. If you're already familiar with Facebook ad audiences, you can skip this guide and move on to the next chapter.
When creating your first Instagram ads campaign, you're going to need a step-by-step guide to keep you on track. Follow this guide to set up your first Instagram advertising campaign and ensure it's going to be successful. We'll also share tips for campaign optimization, so even if you're an advanced marketer, take a look to improve your skills.
Unsure whether Instagram advertising can benefit your brand? Read why the world's leading brands are advertising on Instagram. From the latest Instagram ad stats to the best practices used by experts, here's what you need to know in 2018.