How Much Do Facebook Ads Cost – [2021 New Data]
How much do Facebook ads cost in 202? What’s the average Facebook ads CPC? See the latest stats and keep your ads cost low.
Karola Karlson
Karola Karlson is a growth marketer with 12 years in growth and paid advertising roles across 50+ technology companies in Europe, the UK and the US. She writes Marketing Fix, a newsletter on growth marketing and paid social, and helps startups with Meta ads and growth strategy. She is based in London.
Instagram Ads Cost in 2026: Real CPC & CPM Benchmarks
Instagram ads cost $0.40-$1.80 per click and $6-$10 CPM in 2026. See current benchmarks by placement and industry, and where costs are higher.
Instagram Ad Specs & Sizes 2026: Feed, Story, Reels
All current Instagram ad sizes: feed 1080x1350, Story and Reels 1080x1920, carousel 1080x1080. Updated for 2026 with file limits and safe zones.
2020 Favorites: Books, Essays & Other Writing
My 2020 fave books, essays, reportage, poetry, and other more fluid forms.
Facebook Ad Campaign Structure – Complete Guide
What is the best Facebook ad campaign structure used by top advertisers? Find out!
18 New Facebook Ad Examples, 2020 Edition
Out of ideas which Facebook and Instagram ad creatives to test next? Gather some inspiration from these Facebook ad examples that top brands have been running in April/May 2020.
Reading recommendations
Best of what I’ve been reading, from essays to short stories to interviews. September 2020 An essay by The Correspondent (sewing together many facts and pieces you already knew) on how the US has for long not been a democracy…
1st Month as a New CMO – Where to Get Started? MeetFrank Case Study
How does it feel to join a company as their CMO? Where to get started? How to prioritize your work?
Facebook Ad A/B Testing – What to Test?
How to A/B test your Facebook ad campaigns? Here are 8 PRO-level best practices.
80+ BEST Marketing Books – 2021 [Updated]
We curated a list of our favourite marketing books, from 1960s through to 2019.