Meta ads for tech companies

Facebook ads management that drives revenue, not clicks

Get hands-on Meta ads management, ad copy and design from a paid ads expert with 12+ years in growth and paid advertising.

Explore packages
Karola Karlson working on her laptop beside a bookshelf

I’m Karola, a paid ads and growth expert based in London.

12+ years in growth · 800+ ad creatives tested

12+ yearsin growth roles
€10M+paid-ad budgets managed
50+B2B & B2C clients
800+ad creatives tested

Brands I’ve helped grow

  • Bolt
  • Restream
  • Click & Grow
  • Roleo
  • Job Today
  • Elisa
  • Arbonics
  • Display
  • AdEspresso
  • Ampler Bikes
  • Montonio
  • Qminder
  • sera
  • MeetFrank

Ad copy and design

Good design = high ROI

Portfolio of ad creatives I’ve designed for B2C and B2B tech companies.

01 / 10
Salto HR software ad. Start 2025 with a new HR superpower.
Restream Live Studio ad with a 20% subscription discount (2021 promotion).
Display ad. The missing link in your UI design workflow.
Arbonics reforestation ad with a carbon-income chart over 20 to 30 years.
Oom chat-first dating app ad for Gen Z, with a yellow mascot and app preview.
Job Today ad. Find and hire qualified staff in New York faster.
Roleo ad about career stagnation.
Display ad about marketing chaos.

Compare

Price, design or ROI? Get all three.

Swipe left to compare all three options.

Option 1 of 3
Comparison criteria In-houseA new hire AgencyAn external partner KarolaHands-on expert
Person in charge A hire 3+ months away Junior ad specialist A hands-on expert with 12+ years in growth and paid advertising
Ad designs By in-house designer with no paid ads expertise / other priorities Basic designs based on templates Creative design solutions that drive revenue and brand recognition
Testing cadence Set by internal capacity and priorities Monthly at best, and only when you ask New creative tests bi-weekly
Reporting Your team builds the reporting process Format and depth vary by agency Weekly reporting & campaign optimisation
Cost Salary, hiring time and creative support Retainer plus creative fees. Slow testing = decreasing ROI Same as agency, for someone who cares, thinks along, and delivers

The setup to scale

Campaigns, creative and testing. All covered.

01Structure

Campaign management

Give your Meta campaigns the right structure and optimisation.

  • Campaign setup and structure
  • Audience targeting
  • Budget management
  • Day-to-day optimisation

From €3,500/month · 3-month minimum

Let’s talk Meta ads
02Creative

Ad copy and design

Run ads that speak to your ICPs and bring conversions.

  • Research into ICPs and USPs
  • 6 new static ads bi-weekly
  • 2 video ads bi-weekly
  • Creative informed by account results
Let’s talk Meta ads
03Experiments

Testing and reporting

See what works, and let me work my magic on the next experiment.

  • New creative tests bi-weekly
  • A clear hypothesis for each test
  • Creative-level performance reviews
  • Weekly reporting and next steps
Let’s talk Meta ads

Let’s move fast

Get new Meta campaigns live in 3 weeks

We begin with a three-week sprint to review the account, make the first ads and launch the first tests.

  1. Week 1

    Review and align

    I review the offer, account, tracking and existing ads. We agree the goals and priorities for the sprint.

  2. Week 2

    Build the first ads

    I research your ICPs and USPs, write the ad copy and design the first creatives. We review them together before launch.

  3. Week 3

    Launch and learn

    I launch the first creative tests and optimise the campaigns. We review early signals and decide what to test next.

Selected work

Three brands I’ve helped grow

Bolt

Mobility platform

Result

15 to 35+ countries

Paid acquisition expanded over 18 months

Geo
35+ countries across Europe and Africa
Context
Joined Bolt right before it became a unicorn.
Work and results
Built and led Bolt’s global performance marketing team and developed the paid acquisition strategy for demand and supply across Facebook and Google. Scaled from 15 to 35+ countries over 18 months.

Restream

Live-streaming software

Result

3,500+ Subs/mo

New subscriptions per month from Facebook ads

Geo
Europe and the US
Context
Joined Restream’s marketing team on a contract basis to manage Facebook ads.
Work and results
Generated 3,500+ new subscriptions per month from Facebook ads. Helped to scale the monthly ad budget to $100k by advising on paid ads strategy and budget allocation.

Job Today

Recruitment platform

Result

2-8% MoM growth

Active-user growth driven by paid ads, WoM, and organic

Geo
UK, Spain, and the US
Context
Joined Job Today’s marketing team as a visiting CMO for 6 months.
Work and results
Oversaw the marketing strategy. Built the Meta ads strategy from scratch. Helped to scale the monthly paid ads budget from $120k to $240k. Supported expansion to the US.

What clients say

“She balances analytical and creative thinking incredibly well, a rare find in this marketing world.”
Kärt Johanna OjamäeKärt Johanna OjamäeHead of Marketing, Arbonics
“Karola is capable of quickly figuring out the right growth levers for your business.”
Markus MeresmaMarkus MeresmaCo-founder & CEO, Mentornaut
“She seamlessly navigates between strategy and execution, driving measurable results with remarkable speed.”
Marilin BergMarilin BergFounder & CEO, Others

Questions time

FAQ

What does Meta ads management include?

I manage campaign setup, targeting, budgets and day-to-day optimisation. I also research, write, design and upload the ads, run creative tests and report on the results.

Do you write and design the ads?

Yes. I research your ICPs and USPs, write the ad copy and design the creatives myself. You’ll work directly with me, and we review the first creatives together before launch.

What types of companies do you work with?

I work with B2B and B2C tech companies that need hands-on Meta ads management. Your company should aim to spend at least €6,000/month on Meta ads. My work connects the account setup and optimisation with ad copy, design and creative testing.

How often do you test new ads?

I launch new creative tests bi-weekly. The number of ads depends on the account and test budget, and each test starts with a clear hypothesis.

How will I know what’s working?

I report on the metrics that drive revenue, including leads, purchases and other conversions. You’ll see which campaigns and creatives deliver those results, the changes I’ve made and what I recommend testing next.

How does the monthly retainer work?

Campaign management, ad copy and design, testing and reporting are included in one monthly retainer. Your media spend is separate. The minimum commitment is three months, giving us time to review the account and run several rounds of tests.

How do you report and communicate?

I send weekly campaign performance reports and keep you informed about every campaign update. We’ll also set up a shared Slack channel to exchange feedback, collaborate and move quickly on the next tests.

How much does it cost?

Packages start from €3,500/month. The price increases with your ad budget and the number of campaigns I manage.

Start here

Let’s plan your next Meta campaign.

Where are you with Meta ads today, and what would you like to achieve? Share a little about your current setup. I’ll reply with my first thoughts and a clear next step.

Free 30-minute intro call · Straight answer on whether I can help