Instagram Ads Cost in 2026: Real CPC & CPM Benchmarks

Instagram ads cost $0.40-$1.80 per click and $6-$10 CPM in 2026. See current benchmarks by placement and industry, and where costs are higher.

Instagram ads cost $0.40-$1.80 per click and $6-$10 CPM in 2026. See current benchmarks by placement and industry, and where costs are higher.