I actually did go off the platform, only checking a few times to see where the discourse was headed.

It has felt great. No despair from seeing the stupid AI prompt clickbait posts, more time to work on my clients’ marketing projects, blog, and creative writing.

I’m going to stay off LinkedIn for a while.

How LinkedIn went from “less is more” to “more is less”

Back in May 2024, my LinkedIn feed was a waterfall of grindset and broetry.

“Five things I wish I’d known when starting my first company…”

“Once I learned to say no…”

“Never say never.”

Over the next months, while Instagram was having its brat summer, thousands of aspiring business influencers were sweating out three LinkedIn posts per day in content-creator bootcamps.

Had it not been for so many content programs, simultaneously producing self-proclaimed authors (many of whom went on to launch their own programs, oh the downwards spiral), it’s unlikely the cringy posts would have pulled so much traction.

The reason why the posts featuring selfies and life-changing yet mysteriously identical stories of dropping out of college, landing dream jobs, and talking to strangers on streets got all that engagement is that commenting, too, was a checklist exercise towards LinkedIn stardom.

In hindsight, the definition of brat—accepting your imperfections while embracing chaos—seems also like a pertinent descriptor for the pre-ChatGPT era LinkedIn zeitgeist.

Perhaps, 2024 will go down in the annals as the height of civilisation LinkedIn.

Ruminating about my recent LinkedIn fatigue which covers all the available forms of the sensation (physical, mental, emotional, social, moral), I thought of a concept that applies to any social media platform.

In the early days, there’s the online forum-like stage of less is more, where a small community of users engages in a genuine conversation.

This is followed by the general-adoption phase of more is more, where still few enough people publish quality posts, resulting in high engagement, rapid follower growth, and, ideally, income.

Finally, as the barrier of entry gets lower (new tools, free guides) and becoming an influencer is democratically available to anyone, we arrive at the era of more is less, a.k.a. the end of civilisation.

This made me think of the final sequence of Antonioni’s Zabriskie Point (1970) – just beautiful!

Swimming drowning in online slop

Obviously, I’m not the first to note that AI-generated content is shaping the world for worse by impoverishing it of original ideas and intelligent meaning.

​Research published in late 2024 reported that as of October 2024, ca 54% of long-form posts on LinkedIn were AI-generated.

In a recent New York Magazine article, Max Read wrote about the “rising tide of slop [that] has begun to swamp most of what we think of as the internet, overrunning the biggest platforms with cheap fakes and drivel, seeming to crowd out human creativity and intentionality with weird AI crap.”

In my LinkedIn feed, the slop overtake manifests in thousands of posts promising AI prompts, cheatsheets, and breakdowns of X-billion revenue success stories.

Yes, you can do all three in a single post.

The awful thing—or at least what’s so disgusting about it for me—is not that 90% of these posts are copies of other posts, rewritten with AI.

It’s that thousands of people are commenting “prompt” to get access without ever questioning whether the author has ever achieved anything other than 1,000 comments under a LinkedIn post.

It’s that everyone now believes that accessing a half-page Google Doc with an AI prompt will make them rich and famous in 10 minutes instead of hours of real hard work, not to mention thought.

Comment “Vibe marketing”

What really got me was the flood of posts promising AI prompts for auto-generating ad creatives with the latest ChatGPT version.

According to the so-called vibe marketers, you can make millions by selling anything. All you need is AI-generated ads.

Under a single LinkedIn post, 14,260 people decided: Me, too, can create 20 GREAT ads in 10 mins WITH JUST VIBES.

Sorry but LOL.

​

Here’s what’s ironic about this.

As someone who’s spent millions on Meta ad campaigns for 30+ brands, I can tell in 10 seconds that none of the creatives featured in that post would perform well.

All lack a strong value proposition, a promo offer, and a big fat CTA button, to point out only three most obvious shortcomings.

Sometimes, I’ve commented “prompt” out of sheer interest.

Whenever I test those prompts, the resulting ad images are worse than what I could design on Figma in 10 minutes. They’re literally useless.

One more rant and then I’m done, promise.

Last week, i saw a LinkedIn post by a marketing expert saying she booked 20 new leads by commenting under 100 LinkedIn posts over 5 days.

I checked her past 5 days’ comments. (Yes, I do regret wasting my time on this.)

There were eight (not 100), and I can’t possibly imagine which one of the “Exiting news!” or “Thanks for sharing your insights” exclamations got anyone interested in hiring her.

As I couldn’t find the post for this essay, I searched LinkedIn for “20 meetings booked” and realised it was yet another post in yet another copy-and-AI craze.

This is depressing in so many ways.

One of them being that shitposting 5-7 times per week works.

Or does it?

It works for getting likes, comments, and followers.

Does it bring new leads, deals, and clients? – Not in the world I’m living in. (More on this later.)

Preach without practice

What happened to “Practice what you preach” – a LinkedIn post opener that just 12 months ago, one would regularly encounter?

It was flipped into preach without practice.

The overwhelming tsunami of LinkedIn content has led to a point where seeing a LinkedIn post that claims 20 new leads in 10 minutes, instead of questioning the author’s sanity we skip to the comments and type “cheatsheet.”

Don’t get me wrong. It’s not all awful.

There are brilliant subject matter experts using LinkedIn as their primary marketing & growth channel.

Like Maja Voje and Kyle Polar. Like Emily Sundberg and Rachel Karten.

What makes a difference—what makes these authors’ posts authentic and useful—is that they all have 10y+ experience in the industry, and writing a business newsletter is (mostly) their full-time job.

The problem is people with no real experience framing themselves as industry experts at 10min per day.

And who can blame them?

They’ve paid for a content creator workshop.

They’re following the exact checklist & AI prompts catalogue provided by their (self)-qualified coach.

They’ve commented “prompt” under a LinkedIn post with hundreds of comments and must now use it to create more, more, more content—a horrible word in itself.

Most importantly, the posts they generate with Chat GPT or Claude AI or whatever will get hundreds of likes and comments from real people. People like you and me.

No wonder, Sherlock, that this economy of fantastical proficiency leads to content that

a) focuses on cheap virality;

b) is a copy of someone else’s post, which is a copy of someone else’s post, which is… written by AI.
​

I just can’t (do LinkedIn) anymore

I haven’t been able to post on LinkedIn for about two weeks.

It’s not that I’ve lacked ideas.

Rather, I’ve felt a sort of vertiginous revulsion every time I open it in a Chrome window.

The feed is full of false promises, fake expertise, and thousands of people engaging with these.

Why would anyone want to participate, or even contribute?

To learn the latest best practices, build industry relationships, get new clients… You know why!

And all the hours spent on posting, commenting, and liking do pay off, don’t they?

Not in my experience.

Goodbye to all that

I tried active LinkedIn posting from January to April 2025.

Perhaps I didn’t try hard enough – I never reached the 7 posts + 50 comments per week schedule. In a way, I admire the people who can spend several hours daily on the platform. Superhuman stamina.

Posting on LinkedIn helped to grow my newsletter readership, albeit slower than writing a guest article for another newsletter did.

The positive thing about creating these free resources is that they were genuinely helpful for other marketers & founders.

But I might as well have shared them in this newsletter or my blog.

Meanwhile, all my course sales and consulting requests over past 6 months came via referrals and my newsletter (mostly pre-2025 readers).

Not a single new consulting project or course sale came via Linkedin as the first touchpoint.

Instead of spending hours on brainstorming and creating “comment for access” free checklists and libraries, plus more hours designing, writing, and publishing LinkedIn posts…

… I would much rather spend 10h writing a long-form blog article. Or a guest post. Or a newsletter. Or working on an actual project for a client.

Another observation: At least for me, LinkedIn posts got much higher engagement 5-6 months ago compared to April-May 2025.

Every marketer I’ve asked about their LinkedIn engagement confirmed it has dropped.

With more posts and less value, it’ll soon be more efficient to run LinkedIn ads (vs spending billable hours chasing organic reach).

I’m giving up on LinkedIn but… Should you?

In a time when we’re told “you can be doing it all,” doing it all means you can’t do any of it well.

One of the mantras I kept repeating to the participants of my DYI Marketing Audit course was to choose 2-3 marketing channels and focus on scaling them.

As I wrote in a Marketing Fix issue on social media, you should either go ALL IN or ALL OUT on any marketing channel.

We’re surrounded by so much noise.

There’s too much of everything.

The only reasonable response—at least one that I can think of—is to decide what genuinely matters.

The rest you just filter out.

I’m not going to delete my LinkedIn account – I’ll need it for keeping in touch with peers, clients, and colleagues.

But I’m not going to create anything for merely posting on Linkedin.

When I publish a new blog article or newsletter, I’ll share it on LinkedIn as well.

When I have a hot take on something, e.g. Bolt’s brand team flopping their latest campaign because of laziness and cultural ignorance​, I’ll rant about it.

I returned to the crossed-out lines after an evening walk, having realised that I should go full cold turkey on LinkedIn. It only adds anxiety to my life. So I will, at least for the next 3 months. (I use the Texts app on Mac for my LI inbox, so I won’t miss any messages.)

I expect to have a lot more focus time for writing newsletters & blog articles, creating LinkedIn ad strategies & visuals for my clients, planning online courses & conducting marketing audits.

Perhaps, you too have something more meaningful to do with your time than competing with AI and human bots for second-rate attention.

Why not do it?

The post  I Gave Up on LinkedIn. Should you? appeared first on Marketing Fix blog.

…

What do the best B2B LinkedIn ads have in common?

The strongest examples pair one clear message with a specific proof point: a number-led offer, customer evidence, a concrete product benefit, or a useful lead magnet. This guide groups 105+ LinkedIn ads by those creative patterns so you can find relevant ideas faster.

In this article on LinkedIn ad examples, you will find answers to the following questions:

1. How to find good LinkedIn ad examples?
2. What are the key B2B ad design best practices?
3. How to design and write ads that perform better?
4. Which B2B brands to research for further inspiration?
5. How to improve your LinkedIn campaign results and ROI?

All screenshots are 100% original and collected in 2025. The selection is based on my 10+ years of experience as a paid ad expert for tens of B2B and B2C brands.

How to find good LinkedIn ad examples?

To find LinkedIn advertisements, you’ve got two options:

1. Browse your LinkedIn feed to see the ads targeted at you.
2. Go to the LinkedIn Ad Library and search for specific brands’ ads.

Looking for inspiration for my free LinkedIn ad library, I began by scrolling my feed. What I saw was underwhelming: lots of average creatives.

Defeated and bored, I resorted to the LinkedIn Ad Library and checked the high-growth B2B brands. What I found was the day to my LI feed’s night.

There are the good LinkedIn ad examples, and then there’s the remaining 90% that make marketers say “LinkedIn ads don’t work for us.”

While, in fact, many campaigns fail as there are no high-conversion ads nor consistent experimentation.

Here’s what high-growth B2B brands do differently:

1. Experimentation ➡️ 50+ active ad creatives
2. Proven best practices ➡️ top-performing ad types
3. Irresistible validation ➡️ numbers, offers, social proof

6 types of successful B2B LinkedIn ads

After creating LinkedIn ad strategies, and designing 500+ B2B ad creatives, here are the six creative types I’ve had most success with.

Best-performing LinkedIn ad types & layouts:

1. Comparison v.s. competitors
2. Client & partner logos = 10x trust
3. Downloadable reports as Lead ads
4. Case studies, testimonials, ratings
5. Offers & numbers that prove efficiency
6. UGC-style videos w/ humane approach

In this article, you’ll find 105+ excellent LinkedIn advertisement examples in 6 top-performing categories.

If you’re looking for further inspiration, check out these other collections:

• 215+ Best Facebook Ad Examples
• 80+ Top Instagram Ad Examples
• 25 Best Marketing Newsletters in 2025

If you’re looking to avoid LinkedIn ad mistakes, read this article: 10 LinkedIn Ad Mistakes… Made by LinkedIn Itself

LinkedIn Ads with offers & numbers

LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high ROI most often.

LinkedIn ad copy examples: patterns to notice

The strongest copy in this collection usually does one job at a time. It leads with a measurable outcome, names a specific audience, supports the claim with proof, and gives the reader a clear next step. As you review the examples, compare the opening hook, primary text, image headline, and call to action—not just the visual design.

Tip: Check out my 30+ go-to marketing tools and look up their ad images.

#1 Evernote

Best practices used in this B2B LinkedIn ad:

• Communicate a strong number-led value proposition
• Keep your ad design on-brand by using the right colour scheme
• Visualise a simplified version of your product
• Use high-contract colours that make the text pop out
• Make your logo prominent for high brand recognition

#2 Notion

This B2B ad example is great for so many reasons

• It offers a discount to a specific target audience
• It communicates extra features like AI support
• The copywriting is brief but impactful
• The ad visual shows the actual product
• There is a clear call to action button in the ad image

#3 Bolt Business

Apply these best practices to your own LinkedIn ad campaigns:

• Offer special discount to first-time users
• Include a specific promo code for easy conversion tracking
• Use branded illustrations in the ad visual
• Communicate a relevant value proposition to your audience
• Play on emotions and test pshycological hooks

#4 ClickUp

#5 Mailchimp

#6 Klaviyo

#7 Hiring Hub

#8 QuickBooks

#9 Uberall

#10 Reddit

#11 Typeform

#12 WeWork

#13 Lyft

#14 Typeform

#15 Notion

#16 Mailchimp

#17 Reddit

#18 BambooHR

#19 Typeform

#20 Clearpay

LinkedIn ads with case studies & testimonials

See examples of LinkedIn ads using social proof and case studies as a means to create trust.

#21 Shopify

#22 Canva

#23 Clay

#24 Deel

#25 Figma

#26 Grammarly

#27 Intercom

#28 Miro

#29 Shopify

#30 Squarespace

#31 Toggl

#32 Clay

#33 Toggl

#34 Evernote

LinkedIn ads with product features & value propositions

#35 Apollo.io

#36 Beehiiv

#38 Docusign

#39 Evernote

#40 Grammarly

#41 Instantly.ai

#42 Intercom

#43 LinkedIn

#44 Monzo

#45 Pipedrive

#46 Senja

#47 Slack

#48 Twilio

#49 Typeform

#50 Instantly.ai

#51 Webflow

#52 Zapier

#53 Typeform

#54 Zapier

LinkedIn video ad examples and UGC-style creatives

#55 Adobe

#56 Ahrefs

#57 AppsFlyer

#58 Beehiiv

#59 Canva

#60 Clay

#61 Docusign

#62 LinkedIn

#63 Fiverr

#64 Ahrefs

#65 Grammarly

#66 Instantly.ai

#67 Restream

LinkedIn ads with partner & client logos as social proof

#68 Monday.cm

#69 Reforge

#70 11x

#71 AppsFlyer

#72 Job Today

#73 Dropbox

#74 Scoro

LinkedIn lead generation ad examples with downloadable content

#75 Amplitude

#76 Bolt

#77 Consensus

#78 Deel

#79 HubSpot

#80 Glassdoor

#81 Hired

#82 Intercom

#83 Klaviyo

#84 HubSpot

#85 Hired

#86 Restream

#87 RippleMatch

#88 Salesforce

#89 Smartly

#90 Stripe

Additional good LinkedIn ad examples & ideas

#91 Adobe

#92 Figma

#93 FreshBooks

#94 Financial Times

#95 Google

#96 Virgin Atlantic

#97 Evernote

#98 Bolt Data

#99 Microsoft

#100 Palantir

#101 Salto X

#102 Adobe

#103 New York Times

#104 WordPress

#105 Slack

LinkedIn ad examples FAQ

What makes a successful LinkedIn ad?

A successful LinkedIn ad communicates one relevant promise to a defined audience and supports it with a credible proof point, such as a customer result, product demonstration, recognizable client, or specific offer. Performance still depends on targeting, bidding, landing-page quality, and measurement—not creative alone.

What are the best LinkedIn ads for B2B campaigns?

The most useful B2B patterns in this collection are number-led offers, customer evidence, product-value demonstrations, short videos, and lead magnets. The right choice depends on the campaign goal and the audience’s level of awareness.

Where can I find current LinkedIn ad examples?

Use the official LinkedIn Ad Library to search for active ads by company, then use curated collections like this one to compare creative patterns across brands.

Which LinkedIn ad format should I use?

Choose the format that best communicates the idea: a single image for one clear promise, video for a demonstration or human story, and document or lead-generation formats for educational assets. Verify current format availability and specifications in LinkedIn’s official Ads Guide.

The post 105+ Best LinkedIn Ad Examples for B2B Campaigns appeared first on Marketing Fix blog.