Guide Archives - Karola Karlson's blog

18 All-rounder Facebook Ad Templates With 45 Examples From Top Brands

Karola KarlsonJune 13, 2018

What would happen if all advertisers created their ads following the same Facebook ad templates? Open up your newsfeed, scroll for a few minutes, and you'll ... Read More...

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0 Comments15 min read

Copywriting for Facebook and Social Media – How to Make Sentences Make Sense

Karola KarlsonMay 23, 2018

What makes GOOD Facebook copywriting? From focusing on your USER to using small hacks to better FORMAT your copy, here's how to improve your writing skills.

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0 Comments15 min read

Website Redesign – the Hows and Whys (and Mistakes) Worth Knowing

Karola KarlsonMay 7, 2018

Thinking about website redesigning? Learn how much it costs, what's the usual timeframe, how to select a creative agency, and much more. And always, always, always think twice if a redesign is really what you need.

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0 Comments20 min read

Instagram Ads Cost in 2018 – Complete Guide to Instagram Ad Bidding

Karola KarlsonFebruary 16, 2018

How much does it cost to advertise on Instagram? Well, the average CPC tends to be around $0.80, but in the end, it all depends on your ads, your brand, and your offer. Learn how to keep your Instagram ad costs low and set up your bidding for maximum success. We've included step-by-step instructions.

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0 Comments15 min read

Facebook Retargeting Campaigns – The Practical Guide for 2018

Karola KarlsonFebruary 14, 2018

Facebook retargeting campaigns are a must-have in every Facebook advertising strategy. Why? Imagine this scenario… You’re advertising your product to a... Read More...

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0 Comments32 min read

84 Best Instagram Ad Examples in 2018 – Learn From TOP Brands

Karola KarlsonJanuary 22, 2018

Check out 84 Instagram ad examples by successful brands like Squarespace, Facebook, Shopify, etc. and learn from the best!

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2 Comments26 min read

Facebook Ads Cost in 2018 – Ultimate Guide to Facebook Ad Bidding

Karola KarlsonDecember 14, 2017

How much do Facebook ads cost in 2018? What’s the average Facebook ads CPC? See the latest stats and keep your ads cost low.

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3 Comments39 min read

12 Hidden Facebook Features 95% of Marketers Don’t Know

Karola KarlsonOctober 5, 2017

Facebook marketing is changing at such a fast pace that it’s nearly impossible to keep up with the latest features, trends, and ad specs. That’s why, even hi... Read More...

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9 Comments24 min read

Instagram for Business – The Beginner’s Guide (2018 Edition)

Karola KarlsonSeptember 18, 2017

Instagram for Business is used by brands looking to post and advertise on Instagram. Learn how to set up your Instagram Business account, open an Instagram advertising account, and set up the billing. It's easier than you think!

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0 Comments9 min read

Instagram Ads Reporting and Optimization – Guide to 10x Results

Karola KarlsonSeptember 4, 2017

Just as Instagram advertising is similar to Facebook advertising, the reporting can be done in the same tool – Facebook Ads Manager. In the last chapter of our guide, you'll learn what are the most important Instagram ad metrics and how to measure them. We'll also offer you some additional tips for optimizing your ad campaign.

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0 Comments8 min read