social media advertising

facebook campaign budget optimization

NEW Feature: Facebook Campaign Budget Optimization

Want to learn more about Facebook Campaign Budget Optimization? We've got you covered! Here's a quick explanation: the campaign budget optimization lets you set campaign-level ad budgets and have Facebook allocate it between your ad sets, based on their results.
instagram ads reporting

Instagram Ads Reporting and Optimization – Guide to 10x Results

Just as Instagram advertising is similar to Facebook advertising, the reporting can be done in the same tool – Facebook Ads Manager. In the last chapter of our guide, you'll learn what are the most important Instagram ad metrics and how to measure them. We'll also offer you some additional tips for optimizing your ad campaign.