I Created a 30-page Industry Trend Report. Here’s what I Learned
How to create an industry trend report or e-book? From planning to research to design.
Seasonality in Marketing – How to Plan Your 2025 Budget for Higher ROI
How to do seasonal marketing planning and budgets? Here's your step-by-step PRO-level guide.
2024 Marketing Trends & Predictions
The top 5 marketing trends of 2024 are: Gen Z social media, creator marketing and UGC, less AI hype, results over scale, genuine sustainability.
Interview: Karola Karlson x TULI
Interview with Karola Karlson, on freelancing, marketing, greenwashing, and writing
Instagram Ad Targeting – 84-point Guide [2025 UPDATE]
Learn about Instagram ad targeting, audience types, and retargeting on Instagram.
Facebook Ad Size & Specs in 2025 – [Foolproof Guide]
The size of a Facebook Feed ad is 1080 x 1080 pixels, and Facebook Story ad size is 1080 x 1920 pixels.
Top 5 Mistakes & Cures of Slow-growth Companies
Why do companies fail in growth and marketing? Here's my 2 (or 5) cents.
12 Rules for eCommerce Facebook Ads + 20 Ad Examples
How to succeed with eCommerce Facebook ads? Learn 12 best practices and see top eCommerce ad examples.
TOP 15 Facebook Metrics to Track or Ignore in 2021
See the most important Facebook ad metrics to measure and learn how Facebook analytics work.
35 Facebook Video Ad Examples – 2025 Update
Find the best facebook video ad examples in 2021, curated by a practitioning Facebook marketer.