Instagram Ad Targeting – 84-point Guide [2025 UPDATE]

Learn about Instagram ad targeting, audience types, and retargeting on Instagram.
Learn about Instagram ad targeting, audience types, and retargeting on Instagram.
Find the best facebook video ad examples in 2021, curated by a practitioning Facebook marketer.
Check out 84 Instagram ad examples by successful brands like Squarespace, Facebook, Shopify, etc. and learn from the best!
Instagram ad specs and size are somewhat different from Facebook ads. Take a look at all the Instagram ad types in 2018 and learn which ones you should use. Moreover, you can see how various Instagram ads look in action and decide which format you like best.
Instagram for Business is used by brands looking to post and advertise on Instagram. Learn how to set up your Instagram Business account, open an Instagram advertising account, and set up the billing. It's easier than you think!
Just as Instagram advertising is similar to Facebook advertising, the reporting can be done in the same tool – Facebook Ads Manager. In the last chapter of our guide, you'll learn what are the most important Instagram ad metrics and how to measure them. We'll also offer you some additional tips for optimizing your ad campaign.
When creating your first Instagram ads campaign, you're going to need a step-by-step guide to keep you on track. Follow this guide to set up your first Instagram advertising campaign and ensure it's going to be successful. We'll also share tips for campaign optimization, so even if you're an advanced marketer, take a look to improve your skills.