Cool. I’ve been doing that a lot recently, too.

That’s because video ads have become an indisputable requirement for any Facebook advertising campaign.

When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’  Facebook ad creatives were videos.

Facebook video ads have become a necessity in 2025. You can’t go on running static ads only.

Read more about social media advertising trends in 2025.

Fun fact: Facebook algorithms deliver static and video ads to different audiences, depending on what a user is more likely to react to. So if you want to reach the people more susceptible to video content, you’ll need attractive video creatives.👀

The #1 obstacle that marketers come across when creating video ads for their Facebook or Instagram campaigns is the lack of skill and know-how.

For additional inspiration, you or check out what we’ve published on this blog – including 180 Best Facebook ad examples and 84 Best Instagram ad examples.

Meta video ad best practices

Before I created my first video ads, I had a number of questions:

• What are Facebook video ads’ best practices?
• How long should the ad videos be and what’s the correct size of Facebook video ads?
• What should the Facebook video ads feature?
• What tools are used to create video ads?
• Do we need an agency to create the ad videos for us?

I’ll do my best to answer all of these questions for you in this article.

Let’s not drag this intro too long and get to the Facebook video ad examples!

Best Facebook video ad examples,  2025 update

I found the following video ads while browsing the Facebook Ad Library – I like to regularly check my selected 100 brands’ ad creatives to keep my creative know-how up to date.

#1: Oreo

I envy whoever produced this video ad for Oreo as it’s perfectly executed, having a high-quality sleek look, fast-paced movement, and eye-capturing shifting patterns.

#2: Deliveroo

Deliveroo is running tens of similar Facebook ads, each featuring various city districts and relevant restaurants. Such automatically customized ads are usually created with a creative automation tool, e.g. Smartly. 

​#3: Spotify

Similarly to the previous ad, this Spotify looks a lot like it’s created using an automated Facebook video duplication tool.

Be it as it may, they have managed to create an engaging Facebook video ad with very few resources: An album cover, mixed colorful elements, and on-point typography.

#4: Restream

Working with Restream, we created a set of Facebook video ads that are essentially an animated version of their static ads. 

Bringing your static ads to life is a good way to get started with video advertising on Facebook. You just need a motion designer who can help to make your existing design assets move.

#5: Airbnb

The first four ads that you saw were all around 15 seconds long or even shorter. In contrast, this one by Airbnb is a brand awareness ad: it runs for 40 seconds and tells an inspiring story.

It is a best practice to use a mix of performance-oriented and brand awareness ads. Both need a slightly different approach:

• Performance ads should direct the viewer to make a purchase or take some other action. These ads usually end with a clear call-to-action.
• Brand awareness ads’ goal is to create… well… awareness about a brand and drive positive brand perception. These ads do not usually ask people to take an action immediately.

#6: Milka

Pardon my French. This ad by Milka is essentially reminding people to be nicer to each other. A simple and on-brand Facebook video ad.

#7: Sephora

This ad looks like it took a lot of work, so it is likely to be part of a big global Facebook campaign. 

You can create a mix of Facebook ads – some that take less time to create and that you run in the short-term + the branding ads that you invest more time and money into and will run for a longer period, e.g. for 3 months. 

#8: Klarna

I am a big fan of Facebook ad creatives that follow closely the brand’s CVI. That’s why I’ve always liked Klarna’s ads – they stay true to their pink color palette and as a result, their ads are easily recognizable in the news feed.

# 9: Snickers

Take notice of how this Facebook ad is pairing filmed video content with colorful background and typography.

By using highly contrasting sections throughout your Facebook video ad, you can assure that it will capture your audience’s attention while they scroll through their Instagram or Facebook feeds.  

#10 Moo

One more Facebook video ad effect to test out is the “endless loop” technique.

Repeating motion effects are especially helpful if you have interesting video content that lasts only a few seconds. To make sure your ad gets shows for the full 15-second story ad length, make it repeat on a loop for 15 sec.

#11: Nars

#12: Mailchimp

#13: Dior

#14: Grammarly

#15:Wrike

Facebook video ad examples, 2020 edition

Below, you will find the Meta ad examples that I collected for the previous release of this article. 

Looking at some of them made me think that we’ve come a long way from the time when only a few brands were able to produce high-quality video content.

I should probably start to learn video editing…

#16: VSCO

The Instagram video ad by VSCO showcases their product features in a simplified 15-second video. Here are some key takeaways for you to consider:

• The first 3 seconds matter most – Notice how the first few frames are using a bright color to lead people’s attention to the the ad copy “transformative tools” and get them hooked to watch the rest of the video.
• Video ads ≠ no copy – In fact, it’s a good idea to keep copy in your ad video to better explain what’s going on.

#17: Facebook

Yeah, Facebook is advertising on their own platform and they’re pretty good at it. Here’s what they’re doing well:

• The ad asks a question – there’s a highly visible question always visible in the ad video that catches the viewers’ attention.
• Video & message match – Notice how the message “Need a push?” matches with the moving car’s message.
• Simplicity – a video ad does not have to be 30-seconds long and take days to create. You can start testing with simple animations that are simple yet catch people’s attention.

#18: Monese

Monese’s video ad explains how their product works and shows their app in action. Here’s what’s noteworthy about this ad:

• Display your product – on the one hand, you won’t need as much new content. On the other hand, people will get familiar with how your product looks and feels. It’s a win-win.
• End with a call-to-action – don’t leave people hanging after watching your video. Tell them what’s the next step to take. In this case, it’s “download the app.”

#19: Squarespace

This Instagram video ad by Squarespace is another nice example of simple video design in action:

• Show small changes – showing small changes such as the growing numbers’ count in this ad is a good trick for catching the viewers’ attention.
• Show you logo – It’s a commonly known best practice to show your logo throughout the video ad (that’s also a suggestion in Youtube’s video ads’ playbook)

#20: Nike

If you’re working with a lifestyle or eCommerce brand, your audience might appreciate more story-focused ads. Nike’s ad would make for a great branding video.

• Make it look high quality – if you plan to film your Facebook video ads, make sure you’re using a high end camera.
• Mix video footage & copy – seriously, having some copy in your video ads makes them a lot more comprehensible and having a powerful impact on the audience.

#21: Web Summit

Here’s another example of a story-specific ad, showing how a conference venue is being set up in the matter of hours (being compressed into a 30-second video).

• Tell a story – our brains are hardwired to look for patterns and follow stories, leading your audience being hooked to your video ad
• You don’t need a fancy agency – Web Summit’s video ad could easily have been recorded by a camera set up by a crew member and edited by another crew member. Easy.

#22: AppSumo

This ad is not really a video ad but a Slideshow consisting of AppSumo’s product reviews. Here’s what I like about it:

• Creating it took 5 minutes max – you can create a similar ad by uploading 3-5 images to Facebook and creating a Slideshow ad.
• Showcase testimonials – third-party testimonials increase trust in your product. This ad could be shown in a Facebook retargeting campaign to nudge people to make a purchase.

#23: Mango

Mango’s Facebook ad is like a tiny movie that combines nice views, a celebrity model and the brand’s products.

• Use video ads for branding – while this ad doesn’t invite you to buy any specific product, it reminds you about the brand.
• Work with influencers – if you’ve got enough cash, having an influencer (that’s loved by your target audience) in your ad videos doesn’t hurt.

#24: Reedeshop

• Animate simple messages – even making a word blink or change color can help increase your ad’s click-through rate.
• Use the right ad formats – when creating video ads for Facebook and Instagram, you can upload ads in multiple sizes. Check out all the current Instagram ad specs here.

#25: The New York Times

This is one of my all-time favourite video ads. Seriously, I think it’s genius.

• Create unique ads – The NYT video ad is unique in that it only uses text to tell a story, But it’s super catchy at that.
• Know your tools – I created a similar video ad for a client by using Photoshop only (creating video ads is easier than you think).

The top 10 Facebook and Instagram video ad examples were my favourites. Up next, you will find more video ads for even more inspiration.

But before you check out the rest, here’s a list of tools that you can use to create video ads:

• Photoshop for GIFs + Illustrator to create icons, etc.
• Sketch + Flinto/Kite
• Adobe After Effects
• Record videos on your own
• Buy video footage on Stocksy or other stock photo sites

#26: BeUnsettled

BeUnsettled’s video ad is quote basic in terms of video content. However, they’ve combined video footage that looks like stock videos with copy, giving it more substance.

The nature-movie-like frames also fit perfectly into anyone’s Instagram feed, which can be a good or bad thing, depending on whether the ad manages to catch the target audience’s attention.

#27: Pelacase

This is another example of a Facebook video ad using average video footage, but using the correct medium to tell the story.

#28: Facebook

Here’s a good Facebook video ad example for marketers with small budgets that want to test our some kind of video animation.

You could basically take a static image and pair it with an animated loading icon – you’re guaranteed to get people look and wait for your ad video to load, without this ever happening. But then again, you’ve already got their attention, so they might as well read the rest of your ad.

#29: Okia

Playing around with text is the easiest way to create video ads. You could do a similar video on Photoshop in around 10 minutes. (+ the hours you’ll spend to come up with a good message and unique value proposition ideas for your ad).

#30: BetterMe

If you saw this ad as a static image v.s. a GIF ad, which one would catch your attention?

Try turning some of your existing static Facebook ad designs into GIFs to find out if it helps to increase the CTR and lower the cost-per-result.

#31: MyTheresa

Here’s an example of an Instagram ad that probably required a high budget to create. This is definitely appealing to a lot of luxury goods buyers.

However, spending tens of thousands of dollars on video creation does not always mean your ad is 10 times more efficient. Make sure to think who your target audience is before buying a video from an agency.

#32: Stuudionahk

For a leather goods brand like this one, creating a video ad to showcase their products makes a lot of sense. However, I would always suggest that you pair your video ads with image ads to see what works best.

#33: DRM Bracelets

This is a completely random campaign by some drop shipping brand. But I have to give it to them – using the country name in the ad is a nice personalised touch.

#34: Trvl

Notice how this Instagram video ad example by Trvl combines images, copy and colorful backgrounds to create a video-like effect. In fact, there’s no video footage in this ad – another proof that you don’t need a large budget to create marketing videos.

#35: Monese

I’ve always been a fan of slightly animated video ads (we also test a lot of them in Taxify). The reason these animations work is that they catch people’s attention but don’t lead the focus away from the ad’s main message.

Alright… We’ve reached the end of our video ad showdown.

Here are some key takeaways to remember:

• You need to test video ads – there are brands whose audiences love video ads. But there are also Facebook and Instagram advertising campaigns where image ads work best.
• Creating video ads doesn’t have to be expensive – many of the examples above could have been made in just a few hours. With help from one of the many great unlimited video editing companies, you can keep production fast and affordable. Expenses do not equal results in the case of Facebook ads.
• There are many video ad hacks – from catching the attention in the first 3 seconds to ending the video with a clear call-to-action, there’s a lot you can do to double or even triple your video ads’ conversion rate.

P.S. if you’ve got some cool Facebook or Instagram video ad examples, send them over and we’re happy to include them in this list.

The post 35 Facebook Video Ad Examples – 2025 Update appeared first on Marketing Fix blog.

Ok, getting to the article now…

—

How to get good results with your eCommerce Facebook ads?

Based on most blog articles on the topic, you’re supposed to mess around with complex ad formats and set up a Facebook ad campaign structure based on a five-level conversion funnel.

But in reality, the key to successful eCommerce Facebook campaigns is to keep them simple.

If you’ve ever looked at the Facebook and Instagram ad creatives used by big-name brands, you should already know that most of them run basic single-image ads. No Collection ads, no dynamic remarketing, no carousels.

In the past couple of years, I have audited many online stores’ Facebook ad accounts and helped them to scale the results while lowering Facebook ads cost.

What we’ve seen s that detailed customer segmentation and exotic campaign objectives only damage the performance.

So in order to succeed, how should you set up your eCommerce Facebook ads and how to create world-class Facebook ad visuals?

GIF source

🍩 Here are 12 suggestions to keep in mind:

1. Keep your marketing funnel simple
2. Use a minimal Facebook ad campaign structure
3. Avoid creating new ad sets for each new promotion
4. Keep your target audiences broad
5. Do not over-optimize your campaigns
6. Optimize on conversions, not clicks
7. Perfect your Facebook Pixel setup
8. Use the optimal number of ad creatives
9. Use a mix of static and video ads
10. Create ad visuals in two formats: feed + stories
11. Copywrite the perfect headlines + texts
12. Experiment strategically and document key learnings

We’re gonna expand on each of these suggestions in a moment. 

In case you’re rather interested in perfecting your eCommerce ads design, scroll ahead until you reach the 20 eCommerce Facebook ad examples that I personally consider to be smart and inspiring (and that I assume are bringing good results to the brands using them).

Rule #1: Keep your marketing funnel simple

One of the main mistakes I have seen eCommerce businesses make with their Facebook ads is that they tend to overcomplicate their marketing funnel and customer segmentation.

You don’t need to create an ad campaign for every one of your 5 marketing funnel stages:

• Awareness
• Consideration/lead
• New customer
• Existing customer
• Churned customer

You can’t have it all as it will spread your budget too thin and each campaign and ad set will collect too few conversions to perform optimally.

You can’t have it all – GIF source

Setting up Facebook ad campaigns for three different audiences is enough:

• Prospecting
• Remarketing
• Retention

Also, you should split your campaigns per country or per region, so that countries with similar behavioral patterns and cost of advertising are bundled together.

For more detailed suggestions, read more about my approach to Facebook ad campaign structure.

Rule #2: Use a minimal Facebook ad campaign structure

Another big mistake that many brands fall upon when setting up their Facebook campaigns is creating a separate ad set (or even a separate campaign, even worse) for each customer segment.

Sometimes, companies end up with 5-10 different target audiences, each having different ad sets with specific creatives and messaging.

While hyper-segmentation works well in some areas of marketing, it doesn’t perform well in the Facebook Ads Manager.

Always keep the number of your Facebook ad campaigns and ad sets minimal.

I usually suggest the following approach to my eCommerce clients:

🍪 One Prospecting campaign with up to 3 active ad sets:

• One value-based LAL (lookalike) audience of your past 60 days top purchasers (start with 2% LAL and expand up to 8% LAL)
• One broad audience of all people living in your target area, aged x-x
• One interest-based audience that signifies one of your more specific customer segments (you can switch these over time, but don’t have 5 different ones running at the same time)

🍪One Remarketing campaign with up to 2 active ad sets:

• Past 30 days website visitors
• People who added something to the shopping cart in the past 60 days

If you also run Awareness video ad campaigns (which I do not recommend), you could add a third remarketing ad set for video viewers.

🍪 One Retention campaign with up to 2 active ad sets:

• Past customers who haven’t bought anything for 30 days
• Past customers who haven’t bought anything for 90 days

Sometimes, a single retention ad set is also enough.

You can multiply the above campaign structure for each target country or region.

Rule #3: Avoid creating new ad sets for each new promotion

Continuing with eCommerce Facebook ad mistakes, here’s another one: creating a new ad campaign or ad set every time you want to promote a special offer or a new collection of products.

Facebook ad sets work in a way that the algorithms learn based on your conversion data. If you create new ad sets all the time, you will lose all your historical data (and will have higher CPA costs).

GIF source

It makes much more sense to collect all your Purchase conversions under one ad set so that Facebook’s algorithms can learn more about your target audience and deliver ads to increasingly relevant people in your audience.

Instead of creating new campaigns and ad sets, try to re-use the existing ones. 

You can even change an existing ad set’s audience and fully replace all the creatives inside it, should you want to advertise a different offer to another audience.

Rule #4: Keep your target audiences broad

Facebook Prospecting-level ads bring the best results when you keep your ad sets’ targeting broad. 

And by broad I mean at least 5% of a small country’s population and 2% of a large country’s population.

For example, when setting up Prospecting ad campaigns in the US, I like to keep the audience size 3M or broader.

Don’t forget to exclude the past 60 days’ purchasers

You can go a bit more narrow when using lookalike audiences and use a 2% LAL audience even if it means reaching fewer people.

When it comes to Remarketing campaigns, each ad set’s audience should have at least 1,000 people in it. Facebook won’t usually deliver good results for an audience smaller than that.

Rule #5: Do not over-optimize your campaigns

Facebook Ads Manager offers unlimited options for optimizing every single detail of your campaigns, from custom ad placements to hourly scheduling of your ad delivery.

But in fact, the fewer special optimization features you use, the better job Facebook algorithms will do.

This is especially important when creating Prospecting campaigns (which probably take up 60% or more of your budget).

• Use campaign-level budget optimization
• Use automated ad placements
• Do not use customized ad scheduling

And while it’s tempting, do not make changes to your ad sets more than once a week. Otherwise, your ads will remain in the Learning Phase forever and won’t deliver optimal results.

It’s a best practice to do all the changes to your ad campaigns at once. So if you want to update the budget, audience, and upload new ad creatives, do it simultaneously and not on separate days.

Less work = better results – GIF source

This doesn’t mean that you should leave your eCommerce Instagram and Facebook ad campaigns running for months without a single change.

Keep working on new ad creative ideas and experiment with new ad visuals at least twice a month.

Rule #6: Optimize on conversions, not clicks

Companies that do not have their Facebook Pixel set up often tend to optimize the campaigns on link clicks.

And I’ve also seen the Facebook ad accounts with perfect Pixel setup still running Traffic campaigns instead of Conversion campaigns.

Here’s the problem: if you tell Facebook that you want to get clicks from an ad campaign, the algorithms will deliver just that: clicks. 

But those clicks rarely turn into conversions.

That’s because Facebook doesn’t know that you also want Purchase conversions. It is bringing you cheap clicks from people who are in the habit of browsing the websites but not buying.

You reap what you sow, as they say – GIF source

If you optimize your ad campaigns on conversions (website Purchases), you are signalling to Facebook that you’re interested in reaching people who’d make a purchase. And that’s what you’ll get.

Which scenario would you rather prefer:

1. You spend $500 to get 2000 website clicks at $0,25 cost-per-click + 10 purchases at $50 cost-per-purchase
2. You spend $500 to get 500 website clicks at $1 cost-per-click + 50 purchases at $10 cost-per-purchase

Always optimize your eCommerce ad campaigns (Prospecting, Remarketing, and Retention campaigns each) on Purchase conversions.

Rule #7: Perfect your Facebook Pixel setup

Setting up the Facebook Pixel takes about 1 hour and there’s no excuse for skipping this.

Essentially, you can’t get proper results from Facebook advertising without passing important website events like Add-to-cart and Purchase to the ad platform.

To ensure that your Pixel is correctly set up, compare the event count in Facebook Events Manager with your other website data sources, e.g. Google Analytics.

There might be small discrepancies in the data, but it shouldn’t fluctuate more than 20%.

Review the most important event’s count on Facebook v.s. other reporting platforms on a weekly basis to ensure that your Pixel receives correct data.

Rule #8: Use the optimal number of ad creatives

Let’s move on to the fun part: the ad creatives.

The rule that ad visuals contribute hugely to your results doesn’t only apply to eCommerce brands but any other industry as well.

But there’s a limit to how many active ad creatives you should have per ad set. 

If you have too few, there won’t be enough variety. If you have too many, it’s going to hurdle your campaign performance due to a time-consuming learning curve.

💎 The optimal number of active ad creatives per ad set is 6-8 visuals.

Rule #9: Use a mix of static and video ads

When working on my clients’ ad campaigns, I like to set up a varied selection of creatives in each ad set:

• 2 single-image static ads in one style
• 2 single-image static ads in a different style
• 2 video ads with different lengths (15 sec and 30+ sec)
• 1 carousel ad

Based on the initial results, you can either create more static or video creatives and keep experimenting with new ideas.

The main reason for including a mix of static and video ads is that they often appear in different ad placements. If you only use single-image static ads, you will miss out on video-only placements.

People often complain that creating video ads is super difficult. That’s not necessarily true. You don’t need to film original content in order to have video creatives. Use stock videos or animate some static product images and mix it with animated typography.

You can slightly animate your static ads to get a video ad

For creative inspiration, see these collections of Facebook ad examples:

• 195 Best Facebook Ad Examples (2021 Edition)
• 84 TOP Instagram Ad Examples (2021 Update)
• 40 Instagram Story Examples – Static + Video 

🔥 P.S. When reading a couple of blog articles on eCommerce ads, I came across recommendations to use all of the following ad formats:

• Collection ads 
• Video ads 
• Domain ads
• Instant Experience ads
• Lead ads 
• Carousel ads
• Facebook Dynamic ads

In fact, I have never seen an eCommerce brand get good results with Collection ads, Instant Experience ads, Lead ads, and Dynamic ads. 

As far as I’m concerned, I do not recommend using them (or first testing as an experiment).

Rule #10: Create ad visuals in two formats: feed + stories

Quite often when auditing Facebook ad accounts, I see brands using only the 1:1 (square) format ad creatives.

This means that they’re missing out on good-looking visuals in the portrait-format placements: Facebook stories, Instagram stories, Messenger stories.

And a large share of Facebook ad views happens exactly in-between the stories.

Here’s a comparison of how an ad visual in 1:1 format v.s. Story format will appear in the Instagram stories placement:

That’s probably not the brand image you’d want to cultivate. Rather, you’d want to have something looking like this:

When creating and uploading creatives to your Facebook ad campaigns, always add a special format for the story placements.

Upload both 1:1 and Story format visuals

🍊 Pro tip: Make sure to leave the top and bottom 20% of your story-format ad designs empty of any content and Instagram will add automatic overlays on top of your ad visual.

Read more about Facebook specs and size.

Rule #11: Copywrite the perfect headlines + texts

While the ad visual is the make-or-break element of any Facebook ad creative, the texts you use still contribute to the overall performance.

The most important text of your Facebook ads is the in-image headline.

I almost never upload a Facebook ad creative that only includes an image without adding a short headline with the USP (unique value proposition) on top of it.

If people aren’t attracted by your ad visual, they will never read the ad text. That’s why, you should include the most important slogan in the image itself.

When it comes to eCommerce ads, there might be some use cases where you wouldn’t want to include an in-image text. For example, if you’re advertising an image from a photoshoot. But if possible, I’d still recommend testing both options: with and without a headline.

You can also mix a text, logo, and photo

Another important principle to keep in mind: do not expect people to know your product.

Avoid catchy slogans and ad texts that do not explain what your product and its main benefits are. Think of Facebook ads rather as your website, not on-street brand ads.

Here are a couple of additional tips for perfecting your Facebook ad copywriting:

1. Keep it short and simple
2. Talk about the most relevant product benefits and value props
3. Address the user instead of talking about your brand (“we did X”)
4. Use active language: do, get, make, create, be, etc.
5. Assume that most people only read the first 2 lines of your ad text (the one that appears above or under the image of in-feed ads)

Read more: 16 Copywriting Tips for Facebook Ads and Social Media Posts

Rule #12: Experiment strategically and document key learnings

Most brands that I’ve worked with do not have a well-documented ad experimentation strategy. The PPC Manager just runs various experiments and keeps the results in their head.

If a new person were to join your Marketing team, would you be able to point them towards a document that gives an overview of all the Facebook ad experiments and top-performing creatives?

Or what if the agency or team member managing Facebook ad campaigns leaves the company? You would lose a lot of valuable information…

Unless you’ve properly documented all the experiments.

Whenever I start working with a new client’s Facebook ad account, we establish a spreadsheet for documenting all ongoing and completed experiments.

How the experiment tracking sheet looks like

I also like to keep track of all the Facebook ad creatives that we’ve created and tested.

Creative reporting could either be done:

• On a Figma page where you design your ads
• On a dedicated page in Notion, Confluence, or other documentation platform
• On a spreadsheet together with the PPC experiments log

Personally, I use a mix of all three + sometimes also write quarterly reviews that look back into all past 3 months’ experiments and tested ad visuals.

If I’m setting up a specific Facebook ad campaign for testing new creatives each in a separate ad set, I like to later add the test results to a Google Sheet, so that it will be easy to catch a quick overview in the future.

Example creative test report (with dummy data)

I have written about Facebook ads A/B testing in this blog before. Check it out for some ideas for your next experiments.

Or if you’re looking for inspiration specifically for your eCommerce business, gather new ideas from the 20 brands below. 

🍋 20 eCommerce Facebook ad examples

When browsing the following ad creatives, notice the following best practices used by almost all of the showcased brands:

1. They use a mix of video and static ads
2. There’s almost always an in-image text in the ad visual
3. All ad creatives are brightly colored and eye-catching
4. All photos and images used are of the best possible quality
5. There’s a lot of variety between the ad creatives by the same brand
6. Many eCommerce Facebook ads feature a promo offer
7. Almost all ad creatives use the “Shop Now” call-to-action
8. The focus is on the visual, not the ad text

While I have included a wide mix of various ad formats like Collection ads, in general, single-image ads, carousel ads, and simple video ads tend to perform the best.

But you can never know, so test with a variety of creative ideas and ad formats.

#1 Made.com

See the full video ad on this link.

#2 Nike

#3 AirBaltic

As you can see, there’s a different ad visual for the story placements.

#4 COS

See the full video ad on this link.

#5 NARS Cosmetics

#6 NARS Cosmetics 

See the full video ad on this link.

#7 & Other Stories

#8 Finnish Design Shop

#9 The Sill

See the full video ad on this link.

#10 Starbucks

See the full video ad on this link.

#11 La Roche-Posay

#13 Teabox

#14 Vagabond Shoemakers

#15 Sandqvist

#16 Click & Grow

#17 Ferm Living

#18 Goli

#19 Pärla

#20 Mytheresa

Thx for reading, thx for watching!

If you’d like to be notified about upcoming blog articles, subscribe to my newsletter (max 2 emails per month.)

In case you’d like to work together on your Facebook ad campaigns, reach out at marketing@karolakarlson. I’m booked with ongoing projects until the end of 2021, but then again I’m bad at saying no to brands with cool products.

The post 12 Rules for eCommerce Facebook Ads + 20 Ad Examples appeared first on Marketing Fix blog.

In 2018, Instagram Stories exceeded Snapchat in DAU. Facebook had the toughest year ever. (But nonetheless remains the foremost destination for marketers looking to reach a wide audience at arguably low cost)

For me, 2018 was the most eventful year ever. A year ago, I was freelancing for several startups while growing this blog. 12 months forward, my focus has shifted 110% to working with Taxify’s marketing team. (We’ve grown from 10 people to 30 in just one year, and we’re hiring 🤭) From attending for the first time Cannes Lions festival to last-minute panic-troubleshooting a large-scale marketing operation with Taxify’s French team, 2018 presented plenty of opportunities for learning and growth.

This said…

I took a look back at all the marketing projects I contributed to in 2018 and realised there were some interesting key learnings, potentially useful for other marketers.

Heads-up: a lot of what I thought to be efficient in marketing turned out to work the opposite way. And there’s a surprising amount of obvious best practices that no marketing blogs write about. Go figure…

So, without further ado, here are some of my key insights from 2018 that might be useful to you as well:

1. Facebook ads get over-optimized all the time. You’ll get better results when you let them run in peace.
2. Run more-more-more A/B tests about every aspect of your marketing activities. 90% of them fail, 10% will improve your results signifcantly.
3. Measure everything you do. Yes, even things you think will obviously work. Because sometimes, they don’t.
4. Facebook video ads don’t work (a shocker!). It’s a bit of an exaggeration, but not by much. Read point 4 of the article for further explanation.
5. If you spend your time on marketing campaigns, also spend your 💸 on promoting them. + Focus on one big campaign rather than ten small ones.
6. Create all marketing campaigns, ads, emails, web assets, etc. first for mobile. Get over your desktop-skewed views.

If this list just sounded a bit click-bait-ish, you will find a more in-depth explanation on each of the learnings below.

+ I also did some digging in my notebooks and bookmarks, resulting in a list of the nice stuff I’ve been listening, watching, and reading in 2018. Scroll to the very end of the article for that.

1. Leave ad optimisation to the algorithms

If you’re using online ad channels to promote your product, you likely spend most of your 💸 with Facebook and Google.

Both Facebook and Google have increased their ad placement inventory significantly in 2018. Facebook recently added Facebook Stories ads on top of its existing placements while Google is expanding its Youtube video ad inventory.

Just take a look at all the Facebook ad placement options available in December 2018. A year ago, there were so much fewer ad placements to choose from…

On one hand, advertising on Facebook and Google is getting increasingly difficult.

You need quite a specialised marketing experience to play around with all the targeting, optimization, and placement options of main online ad platforms.

But there’s also good news – 2018 also brought about a wider use of AI and Machine Learning.

So…

Should you build an AI bot to do the Facebook advertising for you? – No.

Should you use third-party online tools that claim to optimise your ad campaigns for you. – No.

Just let Google and Facebook algorithms do their magic.

One of the articles I wrote in 2018 and like most is the one explaining that you don’t need to over-optimise your Facebook campaigns. Just let Facebook’s algorithms do it for you.

What happens if you optimise your Facebook ad campaign’s delivery schedule, placements, narrow down the targeting to 10k people or less?

I’ve mostly seen this happening:

So how can you set up Google and Facebook ad campaigns that will reach a wide audience interested in your product?

Try these best practices:

1. Spend at least $20/daily per every new ad set – algorithms need a lot of conversions to optimise your campaigns.
2. Optimise ad delivery on the right events – if you’re working with low budgets, optimise on landing page views. If you get at least 10 down-the funnel conversions daily per ad set, optimise on signups, etc.
3. Set up a single ad campaign with a single ad set and 1-3 ads while resisting the urge to fragment your campaigns into scattered low-budget ad sets. This applies to low-budget Facebook ad campaigns.
4. Don’t A/B test too many elements at once – you won’t have enough results to conclude the test. Here’s my take on Facebook ad A/B testing.
5. Don’t worry too much about the ad placements, custom delivery schedule, and manual bidding. Use Facebook’s default settings for all these things.
6. Set up Facebook Pixel to track your campaign’s results and optimise your ad campaigns on conversions. (So that algorithms can learn which type of audience converts on your offer and deliver it to more similar people)
7. Don’t make changes to your online ad campaigns too often. Adjust your campaigns 24h after setting them up (in case they’re not delivering yet), then let them run for 7 days minimum before making any further edits.

So, to wrap this up: don’t panic when your Facebook ad campaigns are not delivering amazing results 2h after publishing the campaign. Let them run for a while so that algorithms can start working their magic.

2. Run more A/B tests – 90% will fail, 10% will be game-changers

As someone lately explained to me, having 10 x 0.7% incremental improvements in your ad campaigns’ conversion rates results in 2x total improvement.

If you want to improve your marketing results, keep A/B testing new approaches.

However, be prepared to get demotivated once your tests show no significant improvement.

I ran 50+ A/B tests in 2018 and most of them showed either no improvement or negative results.

Quite disappointing, huh?

But that’s just fine.

The remaining 10% of A/B tests brought learnings that improved our marketing results big-time.

There’s an almost infinite pool of things to A/B test. And if you’re working with considerably low marketing budgets, you’re limited to a small number of tests.

So. What should you and what shouldn’t you test?

In my experience, the biggest improvements will come from optimising your online ad visuals. That kind of makes sense – your ad image is the first thing to catch people’s attention. (Also, the first thing that can cause ad fatigue is when people see the same visual over and over again for 10+ times.)

So, start by testing your ad visuals.

At Taxify, testing new ad visuals goes hand-in-hand with updating our branding.

This nonetheless means that you should ONLY test the visual side.

Think about your online ad campaigns as a collection of many different aspects, each contributing to the conversion – your ad image and copy, but also the landing page and later user experience of your product… And the emails you send out. Be on the lookout for ways to improve each step of the conversion funnel.

And don’t just assume that all the best practices shared across marketing blogs work in your case! We’ve discovered many best practices to be either useless or damaging to campaign performance.

Read more: 10 Best Practices for Facebook Ads A/B Testing

3. Measure EVERYTHING, especially the obvious stuff

“I know this is going to work!”

Of course every marketer thinks that, especially after reading some article about best practices.

Next thing you know, you’ve paused some of your old ads or implemented a big change on your website, without setting up any measurement test to confirm if it really works.

Not good.

Every time you change your email layout, add some new ad visuals or rewrite copy on your website, add to your to-do list a task to come back and check if it improved the results.

E.g. when I set up an A/B test on Facebook Ads Manager, I add to my calendar a note 2+ weeks ahead to return to the campaign and check the outcome.

Same goes about social media posts, emails, website changes, etc. – if you think a change will improve the results, make sure that it actually does.

Most of the time, you won’t probably see an improvement. What should you do in this case?

1. If the old and new version work on the same level (or there’s less than 2% difference) and you think the latest one better reflects your branding and messaging, keep it.
2. If there’s no big difference between the two options, keep the old version and start another A/B test to find another way to improve your results.

Another thing I’ve noticed: the bigger the difference between two tested A/B test variations, the more you will learn. Best to avoid A/B tests with very tiny variations in tested elements.

4. Key Learnings on 2018 about Facebook Ads

All the brands I worked with in 2018 run some Facebook Ad campaigns. It’s the easiest channel to get started with.

Also, having my Instagram and Facebook feeds flooded with ads by both local and global brands has been a perfect chance to learn what’s working.

Seriously – don’t underestimate scrolling your Instagram feed just to learn what other brands are doing.

Try this for 1 week, daily: Scroll through your Instagram feed. Take screenshots of all the ads you see. Put these to a G Drive folder or wherever you store your information. After 1 week, take a look at all the examples and write down the best practices you can use to improve your own ad visuals and copy.

You will end up with a personal gallery of Facebook ad ideas.

PS: If you’re interested, here are 142 Facebook ad examples I collected some time ago.

As this blog’s already full of Facebook ads best practices, I didn’t want to spend too much space listing new hacks & tips. Here’s a quick list of my new observations from 2018:

1. Facebook video ads don’t work – Yes, it’s an exaggeration. But with all the blogs and Facebook itself promoting the video ads to be the golden nugget of online advertising, I have yet to see video ads outperforming static ads. For sure, you should test if video ads work for you. Just make sure to measure their performance against single-image ads.

1. Prefer broad audiences – When setting up Facebook ad campaigns, leave your audience targeting as broad as possible. If you’re selling a consumer-focused product, you can even test targeting entire countries at a time – algorithms will deliver your ads to the most relevant audience.

3. Optimise your Facebook ad sets on right conversions – Whether you optimise your ad delivery on link clicks, signups, or purchases will have a huge impact on your results. If you have a high volume of down-the-funnel events, optimise your ad delivery on those instead of link clicks.

4. Use automatic placements – Yes, there’s an option to exclude some ad placement from your Facebook campaigns. However, it’s much more efficient to use auto-placements and, once again, let the algorithms decide what’s the best channel for showing your ads.

4. Use both illustrations and stock images – When it comes to ad visuals, it’s a good practice to use a mix of illustrations and stock images as different people relate to different images. Pro tip: using numbers in your ads will also help to improve results.

6. Create Lookalike Audiences – If you’re starting to advertise in a new country, it’s a very good idea to create a Custom Audience of your existing TOP customers all over the world, then create a local 5%-10% Lookalike Audience based on that. Simultaneously, set up a broad targeting ad set as it will at some point likely overperform the Lookalikes’ ad set (once you’ve reached all the people in the audience).

5. Value your time more and put 💸 into promoting each campaign

At Taxify, we do lots of fun marketing campaigns to engage with our riders and drivers.

Some of the most recent marketing campaigns include a Halloween giveaway, TOP drivers’ event in France, social media Advent Calendar, and more.

As you might imagine, a lot of time goes into planning and executing some of those campaigns.

But no matter how awesome those campaigns are, you’ll be missing out on a lot of potential if you just execute them without proper promotion.

What I mean by this is that when you’re doing a cool marketing campaign, e.g. a social media post in partnership with another brand, don’t stop by posting to your Facebook page. Make sure that you make enough noise for people to actually notice you campaign. You could do that by informing all your users via email, boosting your social media post for a higher budget, running online ads campaign to support the campaign, or use all of the aforementioned tactics combined. (And that’s so not the definitive list of things you can do to amplify your campaigns’ reach)

On a similar subject, don’t spend your time doing small marketing activities that have a very low reach and ROI.

Rather than execute 10 tiny social media campaigns or partnerships, focus on one bigger campaign that will truly engage your audience and will have a higher reach than all those 10 small marketing activities combined.

6. Create everything mobile first

How much of your work do you do on desktop? Around 100%, right?

This means that you view all the marketing campaigns, emails, websites, etc. that you’re working on from the desktop perspective.

Now, guess where your potential audience spends their time?

Mostly on mobile.

People read your emails on mobile, view your Facebook ads on mobile, browse your website on mobile…

Even this blog has a significant share of mobile traffic.

And you really need to remember the mobile-first approach every time you’re working on a marketing campaign. If you forget about it, here’s what happens:

• Your email visuals that looked amazing in your desktop inbox are unreadable on mobile
• Your website that was built looking at the desktop version is not fully mobile-responsive
• Your online ads with copy in the image look overcrowded on mobile devices, resulting in low CTR and conversions

So really… 📍📍📍 Create for mobile first, and then make sure it also looks nice on desktop.

Cool articles, websites, blogs, books, podcasts and whatever

While it’s difficult to remember all the good stuff I’ve read in 2018, here are some of the nice books, articles, websites, blogs, books, podcasts I discovered.

Books:

• How Brands Grow: What Marketers Don’t Know by Byron Sharp – this was recommended by a team member at Facebook’s Marketing Partners team as “the one book that all brand marketers have read.” I’m halfway through it, but it has been really informative this far
• Sprint by Jake Knapp – I read it earlier, but the brainstorming sessions we did in 2018 based on the book’s suggestions all turned out to be amazingly productive
• Ogilvy on Advertising by David Ogilvy – written in 1985, still highly relevant. Definitely worth your time more than any of the 2018 books on buyer personas and other random stuff

Most business books are similar in that they take 1-2 really good ideas that could be explained in a couple of pages… And turn those into a 200+ page book.

So what’s the point of reading these at all?

For me at least, the point of business books is not as much in learning a particular best practice. It’s more about the brainstorming that runs on the background while reading a well-written book. It kind of makes your mind wander and makes new ideas on how to improve your teamwork, marketing campaigns, etc. pop up – completely independently of what the book is teaching you.

• Art Is Work by Milton Glaser – As explained by Amazon: “A lavishly illustrated, oversized retrospective of one of history’s most influential figures in international design evaluates the role of art in business today… documenting the creative processes of several of his works.” – note the part about “documenting the creative processes” – the book gives you a nice perspective on how to approach design work – any work for that matter
• Joan Didion & Tom Wolfe – two writers who popularised the literary journalism movement throughout 60s and 80s. My favourite kind of fiction to read.

If you want to grow into a better marketer, reading just business books is not going to cut it. Differentiate your reading list with good fiction and art/design books to build your creative ideation and copywriting skills.

Newsletters & podcasts:

• Benedict Evans, Andrew Chen, Next Draft (newsletters) – three main newsletters I actually open and read. I’m sure there are plenty of other good ones I’m not aware of tho. Please share!
• Tim Ferriss (podcast) – not all of it is worth a listen, but check out the conversations with Seth Godin (another one), Nick Kokonas, and Naval Ravikant
• The Design Better podcast by DesignBetter.co – I just got started with this one and while it’s about UX and UI design, a lot of the principles used in design are applicable to marketing and teamwork in general
• Overtime Design podcast by Dribbble – If you feel like you’ve already heard everything discussed in marketing podcasts, switch to design podcasts

Online marketing resources and design galleries:

• Facebook Active Ads (Facebook ads run by any brand) – In case you missed the train, Facebook added an option to see all the ads run by any advertiser in any country. Just go to your competitors’ Facebook pages and check out what ads they’re running. 👀
• Really Good Emails (online email design gallery) – a super informative overview of the marketing emails sent by well-known brands
• Land-book (online web design gallery) – I worked on two website design projects in 2018. Both times I returned to Land-Book for inspiration and latest UI hacks
• Good Web Design (online web design gallery) – Another amazing gallery for anyone working on website design, This one’s more focused specific UI elements, e.g. CTA buttons, Pricing pages, and so on
• Dribbble, Designspiration, Behance (online design galleries) – for fresh ideas whenever u run out of them

Blogs & magazines:

• First Round Review (blog) – one of my favourite blogs featuring interview-style articles by managers and CEOs from top companies
• The New Yorker, The Atlantic, (magazines) – if reading amazing reportages and essays from some of the best writers in the world is not a good enough reason for you, consider it an investment in perfecting your English copywriting skills. Best read on paper. 👌
• The Purple Magazine, Frieze (magazines) – artsy magazines for great interviews (The Purple) and art inspiration (Frieze)
• IdN Magazine – I spotted an issue of the magazine in a Paris museum bookstore, ordered a bunch of these when back at home, and found some nice design and campaign ideas. These magazines look sooo beautiful.
• Trendhunter – I check this site way too rarely, but it’s a great go-to place for the latest cool stuff happening in branding

As you might have noticed, I didn’t read much marketing blogs. I’ve come to a conclusion it’s best to learn by doing.

Which is the perfect note to wrap up this year and this article.

But before that… the “I’d like to thank my mom” moment… To the marketing team at Taxify and guys at MeetFrank and MindTitan – I’ve had a truly great year together with you! 🙌

The post 2018 In Review – Key Learnings on Facebook Ads & Marketing in General appeared first on Marketing Fix blog.

Campaign optimizations hacks like “A/B test a lot of different ads” or “set up a custom ad delivery schedule” sound awesome in theory, but do they really work in practice?

As someone who has managed hundreds of Facebook ad campaigns, my answer is “no.”

Or rather, “not exactly.”

That’s where this article is coming from, intended as…

1. A rant about micro-level ad optimization (from a previous advocate of such a practice)
2. A comforting guide to any marketer thinking that they’re not optimizing their campaigns enough (success lies elsewhere than optimization)
3. A warning sign to marketers who are overthinking their Facebook campaigns (to the extent that might ruin your campaign’s success)

But first, let’s make one thing clear…

I’m guilty as hell of promoting micro-level Facebook ad optimization.

I’ve written on this topic for a handful of business blogs, including Entrepreneur, Content Marketing Institute, AdEspresso, KlientBoost. The top Google Search results for “facebook ads optimization” are the cherries on top of my Facebook ads optimization articles cake.

The logical question to follow is… Are all these articles BS?

That’s not true either.

There’s the right place and time for each and every of those Facebook ad hacks.

Thing is, all Facebook ad hacks are not relevant to ALL campaigns.

How over-optimization may damage your Facebook campaigns

To make things a bit clearer, here’s a list of popular Facebook ad optimization hacks that marketing blogs suggest:

1. Set up a custom ad schedule, e.g. show your ads only on Tuesdays and Wednesdays from 5pm to 10pm.
2. Optimize your ad placement, e.g. let Facebook show your ads only on desktop or mobile, or remove the Audience Network placement.
3. A/B test your ad ideas, e.g. first test 10 different ad variations and later use the best-performing one.
4. Set up many different Custom Audiences, e.g. target people who are on your email lists.
5. Create Lookalike Audiences who are similar to your existing clients.

There are so many more of those! These three I found from a Social Media Examiner article that’s also a top Google Search result on the topic.

1. Set up a sales funnel and create a different campaign and messaging for prospects, clients, retargeting audiences, etc.
2. Monitor your ad frequency and when you see the frequency exceed 1.7, you better be careful!
3. Select the right bidding option, e.g. optimize for Link Clicks at the beginning of your campaign, then switch to Conversions.

Every time I read about such hacks I’m thinking “OMG I have to try them!”

And, well… I have tried them – tens of different optimization hacks.

Do they work?

Yes and no.

Sometimes, no optimization is better than over-optimization

Here’s the caveat – many Facebook ad optimization hacks are relevant only to high-volume campaigns.

In some respects, it would make sense that if you’re running a low-budget Facebook ad campaign, you need to save more money and optimize more.

That’s when over-optimization happens.

If you apply 10 different Facebook ad hacks to a campaign with a $100 – $1000 budget, you’re probably going to damage your campaign’s delivery and results.

Why?

Because you’re limiting your ad delivery to a way-too-small audience or ruling out potentially good ad placements.

Also, you’re likely to make frequent changes while optimizing your campaign (more than one change per every 24h) that are impairing the work of Facebook’s auto-optimization algorithms.

Not good.

So what is the silver bullet here?

A year ago, I would never have thought I’d come to saying this, but…

You should test running a campaign without using any optimization hacks.

Just test it for once.

Also, whenever you’re unsure what an optimization hack is meant for, don’t apply it to your campaign.

And while you’re not getting worked up about small things like which call-to-action buttons to test or which campaign placements to use, you’re going to save a lot of time!

The time you’re going to spare by not puzzling about campaign optimization, can be put into a lot better use.

Here are the two TRULY MAGICAL TRICKS that will make your ad campaign perform better than any micro-level optimization hack:

1. Figure out your product’s unique selling proposition (USP)
2. Create 2-3 (not 10) high-quality ad images

Believe me, both of these are easier said than done.

Figuring out your USP is a difficult task in today’s competition-heavy business world. The advertising legend David Ogilvy had some pretty good suggestions on this topic up his sleeve.

Regarding high-quality ad images, you can start by learning what’s working for other brands and gathering inspiration. Also, I suggest that you read this article about top Facebook ad design hacks. For inspiration, check out these Facebook and Instagram ad examples.

! No Facebook ad optimization hack is going to make your campaign succeed if you have boring ad messages and your images fail to catch attention.

Focus on initial campaign setup rather than optimization

The key to successful Facebook campaigns lies in well-done homework.

Before you go to the Facebook Ads Manager to set up your campaign, figure out what your campaign’s goals are.

Do you want to increase brand awareness or boost sales? Who is your most potential target audience? And so on…

Based on your campaign goals, you will know what kind of messaging and campaign objectives to use.

For example, if your goal is to get mobile app installs, you should use Facebook Mobile App Installs campaign objective.

I have explained my recommended Facebook campaign setup process in this article. Just a few key takeaways that you should keep in mind:

1. Spend at least $100-$200 per every new campaign – for less, Facebook auto-optimization algorithms won’t be able to optimize your ad delivery.
2. Set up a single ad campaign with a single ad set and 1-3 ads while resisting the urge to fragment your campaigns into scattered low-budget ad sets.
3. Don’t A/B test too many elements at once – you won’t have enough results to conclude the test. Here’s my guide to Facebook ad A/B testing.
4. Don’t worry too much about the ad placements, custom delivery schedule, and manual bidding. Use Facebook’s default settings for all these things.
5. Set up Facebook Pixel to track your campaign’s results and set up Facebook retargeting campaigns. IT’S A MUST-HAVE!

Once you’ve hit the “Publish” button, let your Facebook campaign run for at least 6h before making any conclusions. (In the perfect world, you’d let it run for at least 24h, but you probably can’t make yourself wait that long)

Optimizing you Facebook ads based on results

When it comes to optimizing your Facebook ads after publishing your ad campaign, it’s a whole different story.

Naturally, you should keep your eye on campaign results and if you don’t like what you’re seeing, take action.

In addition to other ad metrics that you consider important, you should definitely measure the COST-PER-RESULT. This is the one KPI that will tell you if you campaign’s doing well or not.

(I am not going to explain in this article how to save a badly performing campaign. But it’s for sure a topic I’d like to cover in the future.)

Ok… But returning to the discussion over Facebook ads optimization, there’s one last question I’d like to answer.

What about third-party Facebook advertising tools?

Today, there’s a software tool for everything, especially in the profitable industry that is Facebook advertising.

These tools are meant to help you with campaign setup and ads optimization.

Facebook ads management tool – Image source

Should you use a third-party Facebook advertising tool such as AdEspresso or Smartly?

The answer is a big “no.”

If you come to think of it…

• You don’t need a third-party tool for setting up your Facebook ad campaigns – Facebook has been adding new features to the Ads Manager and that it the fastest tool on the market for campaign setup (especially for small campaigns)
• Third-party tools also offer you suggestions for optimizing your campaigns, e.g. “pause this ad as it has a lower CTR” or “automatically increase the best-performing ad set’s budget.” Facebook’s auto-optimization algorithms do the exact same thing for free and they have thousands of times more training data than any third-party algorithm.

So instead of paying for a third-party Facebook ad management tool and hoping it will improve your campaign results…

Pay this money to copywriters and designers who will help you improve your ads and landing pages. You will get a significantly higher ROI out of the process. Also, check out this guide on copywriting for Facebook to write better Facebook ad copy.

P.S. if you have other arguments that I’m not aware of that justify the use of third-party advertising tools, I’d love to have a discussion.

When to use Facebook ad optimization hacks?

Look I’m not overly grumpy about Facebook ads optimization.

As I said before, there’s the right place and time for different hacks.

Here’s a list of popular Facebook ad hacks together with potential use cases. I hope this will help to clear up the picture.

Set up a custom ad schedule

This hack is relevant to products that people generally use at specific times of day. For example, a pizza delivery service could schedule their ads to show on Friday and Saturday nights, when people are most likely to order a pizza. If your product is used by people on a daily basis, there’s no point in scheduling your ads.

Optimize your ad placement

I would say that there is really no need case for this hack. That’s because Facebook will automatically show your ad on the most effective channels, optimizing for best results. This might be handy when your desktop landing page has a lower conversion rate that your mobile landing page or vice versa. In this case, you could show your ads either only on desktop or only on mobile.

Set up A/B tests

Split testing new ad ideas is definitely something you should do in the long term. However, if your campaign budget is lower that $100, it is best to use a single ad variation, so that Facebook’s algorithms can focus on optimizing the ad delivery, not the visual.

Set up Custom & Lookalike Audiences

Advertising to a Custom Audience is worth the effort when there are at least 100 people in it. Also, do not create Lookalike Audiences from Custom Audiences smaller than 100 people – less is usually not enough data for Facebook to identify the key characteristics of your Custom Audience and make relevant matches.

Monitor your ad frequency

There are other ad metrics more important than ad frequency, e.g. your cost-per-result. Checking your ad frequency is relevant when targeting small audiences (less than 10k people) while having high budgets – you likely don’t want people to see your ads more than 5 times per week.

Select the right bidding option

There are campaigns where optimizing for Link Clicks at the beginning of your campaign, then switch to Conversions is a good option. Switch to Conversion-based optimization once you have at least 50 conversions per ad set. If you’re planning to run a long-term campaign with high budgets and many conversions, you can select “optimize for Conversions” option right from the start.

Conclusion?

To sum this all up, here’s the verdict:

Facebook ad optimization hacks can be of huge help when applied to correct use cases.

Just use them responsibly – not piling them up on a single campaign but using them as fairy dust that you sometimes sprinkle on campaigns in need.

The post The Best Facebook Ad Optimization Hack is… No Optimization appeared first on Marketing Fix blog.

Sometimes, the only way to find out about new Facebook features is to spot the blue “New” sign next to an updated feature.

But how can you find all of them?

For instance, did you know that…

• You can set up an ad with multiple creatives and copy; and Facebook will determine the best combination.
• You can dynamically optimize the language of your ads.
• Facebook is looking to restrict like-to-win posts’ reach.
• You can now customize your ad creatives based on placement.

You had no idea these features exist?

Well, that’s only the tip of the iceberg. In the past three months, Facebook has made many updates to its advertising platform.

Here are the 12 most important Facebook updates in Q1 2018 that could have a huge effect on your results and ad cost:

1. You can create Facebook ads with a Dynamic Creative to find top creatives.
2. Facebook ads now have dynamic language optimization.
3. Facebook now has a Creative Split Testing feature.
4. You can verify your domains on Facebook and keep editing link previews.
5. You can now customize your creative assets by placement.
6. There are new multicity and multicountry targeting features.
7. Facebook is clamping down on engagement bait.
8. You can customize the Thank You screen of your Lead Ads.
9. Facebook is launching Sound Collection – a set of free video sounds.
10. Facebook is testing a new type of Messenger ads.
11. Facebook is adding click-to-WhatsApp messaging ad buttons.
12. You can now invoice buyers via PayPal’s Messenger extension.

Let’s take a closer look at each of these updates, and see how you can benefit.

UPDATE: On January 9, Facebook launched its latest new feature: Campaign Budget Optimization. Check it out!

1. You can create Facebook ads with Dynamic Creative

Have you ever run a Facebook ads A/B test to find out which ad image works best?

Maybe you also wanted to test some ad copy variations alongside your ad images. As a result, you had 10+ ad variations in a single ad set.

That’s a little bit messy.

Luckily, you can now have Facebook’s algorithms find you the best combination of ad images, headlines, and main text.

This feature is called the Dynamic Creative

Dynamic Creative allows you to create a single Facebook ad that includes up to 30 creative assets. After you publish the ad, Facebook will mix and match your ad to find what performs best.

In addition to the overall limit of 30, Facebook caps the number of individual creative variations that can be submitted.

You can include up to…

• 5 headlines
• 10 images or videos
• 5 texts
• 5 link descriptions
• 5 CTA buttons

Note that you can’t submit images and videos to the same Dynamic Creative ad.

How to set up Dynamic Creative ads

To create an ad set with Dynamic Creative ad, you’ll have to use the Facebook Power Editor or updated Ads Manager and select the Quick Creation workflow. (Not the Guided Creation workflow)

Currently, the new Facebook feature is available for three campaign objectives only:

• Conversions
• App install ads
• Traffic

As you’re setting up your new ad set, look for the Dynamic Creative box and turn on the option.

After you’ve made all the selections in the ad set phase, move on to your ad and upload all the different creative elements you wish to test.

FYI, here’s a list of supported ad placements for Dynamic Creative ads:

• Facebook Newsfeed on desktop and mobile
• Right hand column
• Instagram feed
• Audience Network classic
• Audience Network In-stream video
• Audience Network rewarded video

As you’re creating your Facebook ad, you should see the “+ Add” button and be able to add several variations of images, headlines, and copy.

After you’ve added all the ad element variations you need, it’s time to publish your new campaign.

Up next, Facebook will start to show people different variations of your Dynamic Creative ad, learning what people prefer. Note that you won’t be creating multiple ads, just one ad with Dynamic Creatives.

After a while, you’ll be able to see in your campaign reports which images, text, headlines, etc. performed best in various combinations with other tested elements.

To see how your dynamic creatives performed, click on the “Breakdown” menu at the top right of your ad reports and select “By Asset.”

Running some Dynamic Creative ads will help you easily find out what your best-performing ad creatives and headlines are.

Tip: You need at least 20 conversions per creative to draw meaningful test results. That’s why, it makes sense not to submit 30 different elements, but test up to 10 elements per ad. I personally prefer testing ad images and the main ad copy, as these two Facebook ad elements make the highest impact.

2. Facebook ads now have dynamic language optimization

Note: This Facebook feature is still in beta, and will be gradually rolled out to all advertisers.

However, it’s a really helpful feature, making many Facebook marketers’ life easier and also lowering the Facebook ads cost.

Here’s how it works:

If you’re advertising to people in several languages, Facebook’s dynamic language optimization allows you to deliver multilingual ads to the right audiences.

Instead of having different ad sets with translated ads for different languages, you can create one ad with up to 6 different language versions, and Facebook will auto-optimize your campaign budget to deliver your ads in the right language to the right people.

This is highly beneficial when:

1. Advertising in a single country to people speaking multiple languages
2. Promoting your product to a group of countries, regions or worldwide

How to set up a Facebook ad with multiple languages

Step 1: Create a new Facebook ad campaign.

Use the traffic, mobile app installs or conversions campaign objective.

Step 2: Set up your new ad set.

Note that this Facebook feature only supports ads placement in Facebook Newsfeed (web and mobile), Instagram and Audience Network.

Step 3: Set up your Facebook ad with multiple languages.

To create your ad in more than one language, click the “Create in Different Language” button under Multiple Languages.

Step 4: Select your Default Language.

Choose a default language that you think will be the most spoken language in your target audience.

The ad in the default language will also be served to people who don’t match any other languages your ad includes. Next, add a headline and text for your default ad.

Step 5: Add additional languages.

Up next, you can add up to five more language options to your ad. Add the headlines and copy for your ads in other languages.

Tip: If you are using the website clicks and website conversions objective, you can also include language-specific website links.

After you’ve added all the language variations you need, hit the “Create” button to publish your new language-optimized ad.

Tip: When showing a Facebook ad in a specific language, you should also make sure that your landing page is in the same language to avoid a high drop-off rate.

3. Facebook now has a Creative Split Testing feature

Facebook Ads Manager has had a built-in split testing feature for almost a year now.

This feature allowed advertisers to A/B test different delivery optimizations, ad placements, and audiences to see what works best.

As a recent update, you can now also split test your ad creatives.

(Do not confuse this with Dynamic Creatives that we covered in step 1. With Creative Split Testing feature, you will create more than on Facebook ad while there’s only one dynamic creative ad.)

For example, if Google wanted to A/B test what background color works best, they could set up a creative split testing campaign in the Ads Manager.

How the Creative Split Testing feature works:

Previously, when you wanted to A/B test your Facebook ad copy or images, you needed to create multiple ad sets that contained all your ad variations.

This meant multiple ad sets, all targeting the same Facebook or Instagram target audience.

This was a bit messy and most definitely time-consuming.

Moreover, people in your target audience saw all the variations of your Facebook ad. This could get annoying pretty quickly.

One of the main benefits of Facebook Creative Split Testing feature is that it helps to avoid the audience overlap – the same people won’t see multiple different versions of your Facebook ad.

To set up a creatives split test in the Ads Manager, create a new ad set and let Facebook know you want to A/B test your ad creative.

Up next, you can select your ad placements and set up the Facebook ad bidding.

Note that your split test has to be running for at least three days. This is required so that Facebook can get the minimum sample size necessary to determine a winner. The maximum duration of a Facebook split testing campaign is 14 days.

You can also ask Facebook to complete the split test once it has enough results to draw conclusions. Simply tick the box.

To set up all tested ad variations, create your first ad as you normally would with image, link, headline, text, link description, CTA button, etc.

When you click the “Test Another Ad” button, Facebook will copy your ad and you can create a slightly different variation of it.

You can split test up to five different creative variations.

After you’ve hit the “Publish” button, Facebook will create several ad sets with your ad variations.

The good thing about this Facebook update is that the audience members for your split test’s ad sets won’t overlap – something you couldn’t achieve when setting up a regular A/B test.

4. You can now verify your domains on Facebook

At the beginning of 2017, Facebook marketers were able to edit the link description of every link they published on their Facebook page.

These golden days are long gone.

Now, when adding a new link to Facebook, you won’t be able to edit the headline nor link description (text under your post’s headline) – it’s just static and Facebook takes it from your link’s meta description.

And sometimes, it’s super annoying.

Luckily, Facebook only recently added a new feature – Domain Verification.

By verifying your domain ownership on Facebook, you can edit the link previews of your website links again. Thank god.

What is Facebook Domain Verification?

Domain Verification provides a way for you to claim ownership of your domain in Business Manager.

This ownership allows you to control editing privileges of your links and other content to prevent misuse of your domain and to keep bad actors from spreading misinformation. Basically, it’s a new feature to fight fake news and other faulty content.

How to add a new domain to your Facebook Business Manager

Step 1: In Business Manager, click on the Business Settings button.

Step 2: In the Business Settings, make sure you are in the People and Assets tab, and select Domains from the left side navigation list.

Step 3: Click on the Add New Domains button, and enter your domain in the Add a domain pop-up dialogue.

Step 4: To implement domain verification, you can choose between two different methods:

1. Add a DNS TXT entry to your DNS record to confirm that you own the domain
2. Upload an HTML file provided by Facebook to your web directory and confirm domain ownership in Business Manager.

Personally, I find the second option easier.

1. Download the HTML verification file.
2. Upload the file to the root directory of your website. You will be able to see that it is uploading at the link provided in the HTML File Upload tab.
3. Once it is done, click the Verify button at the bottom of the HTML File Verification tab for the selected domain.
4. Leave the HTML verification file in your website’s root directory as it may be checked periodically for verification purposes.

You can also associate multiple Facebook Pages with your verified domains. Here’s a step-by-step guide by Facebook.

Key takeaway: By verifying your domain in the Business Manager, you can edit your domain’s link previews on Facebook.

Read more: How to Promote Your Blog in 2018 With Facebook Ads

5. You can now customize your creative assets by placement

First of all, what is a creative asset?

Well… A creative asset it’s your ad image, text, headline, link description or CTA button.

Now, let’s take a look at all the different ad placements provided on the Facebook ad network.

Facebook:

• Desktop Newsfeed
• Mobile Newsfeed
• Instant Articles
• In-Stream Videos
• Right Column
• Suggested Videos

Instagram:

• Feed
• Stories

Audience Network:

• Native, Banner and Interstitial
• In-Stream Videos
• Rewarded Videos

Messenger:

• Home
• Sponsored Messages

The problem with som many different placements is that they all have slightly different ad formats and image sizes.

For example, the ads in the Mobile Newsfeed have the measure of 1200px x 628px.

However, on Instagram, your ads size can be 1080px x 1080px, making your ad image a square instead of a rectangle.

So what should you do? Create multiple ad sets for different placements?

In the past, this was the only option to optimize your ad creatives based on placement. Not anymore.

Now, you can simply use the new Facebook feature that lets you add multiple ad creatives for different placements – all in a single ad.

How to customize your creatives based on placements

You can currently customize creative assets for the following placements:

• Facebook Desktop Newsfeed
• Facebook Mobile Newsfeed
• Instagram Feed
• Instagram Stories
• Audience Network (Native, Banner, and Interstitial)

As you upload a new image to your ad, you will see an option to add different creatives for additional placements.

By uploading different creatives for all your ad placements, you can optimize the size and font size of your ad images, making them a better match for each ad placement.

I personally like to create different visuals for Facebook and Instagram advertising – this way, you can have larger square images show up in people’s Instagram feeds.

 Tip: When creating placement-based creatives, make sure to follow the aspect ratios for all Facebook ad placements:

• Facebook News Feed: 254 x 133px minimum (1.91:1 aspect ratio)
• Instagram Feed: 500 x 262px minimum (1.91:1)
• Instagram Stories: 500 x 889px minimum (.56:1)
• Audience Network Native, Banner, and Interstitial: 254 x 133px minimum (1.91:1)

6. New multicity and multicountry targeting features

Many Facebook advertisers are showing ads across the world.

For example, if you’re running an eCommerce or SaaS (Software as a Service) business like Asana, you can serve the very same ad across borders.

For advertisers looking to expand their ads’ reach to new horizons, Facebook recently added two helpful features:

1. You can create multicountry Lookalike Audiences
2. You can create multicity audiences

Let’s take a closer look.

Multicountry Lookalike Audiences

Previously, when creating a new Lookalike Audience, you had to select one country to target. That’s not the case anymore.

However, note that if you’re targeting countries with different populations, the distribution of audience members may not be equal between the countries you’re targeting.

Multicity targeting

Often, advertisers want to target people living in cities as they’re more likely to be interested in specific products.

Now, you don’t need to type in all the cities in a specific country. You can simply select the multicity targeting option.

And it keeps getting better. You can also target cities based on their size, meaning that you can only reach people in small or big cities if you’d like.

Tip: Use this feature when entering a new country to uncover all the largest cities. You can break down your ad reports by city to see where your most engaged audience lives. Moreover, you can use multicity audiences to create Facebook retargeting campaigns that reach several cities at once.

7. Facebook is clamping down on engagement bait

As reported by TechCrunch, Facebook will soon start to limit the reach of posts that ask people to like, share or comment in exchange for a chance to win something.

“A new tweak to the Newsfeed algorithm will mean “stricter demotions” for Pages, and/or individual, who adopt engagement bait tactics. Starting in a couple of weeks, offenders will have the total reach on all of their posts reduced if their content is begging or baiting users to interact.”

Facebook did specify that there are some exceptions to this clampdown, including examples like a missing child report, raising money for a cause, or asking for travel tips.

8. You can customize the Thank You screen of your Facebook Lead Ads

If you’re regularly running a Facebook Lead Ads campaign, here’s good news: you can now customize your Thank You screen that users see after submitting their contact details.

Here’s an example by Jon Loomer of how the new feature works:

9. Facebook is launching Sound Collection

Facebook is launching video editing tool Sound Collection for inserting into Facebook and Instagram clips “songs, vocals, noises, and instrumental tracks spanning genres like hip hop, pop, jazz, country, and more.

According to Facebook, the Sound Collection gives you access to thousands of high-quality audio tracks and sound effects from all over the world to spice up your videos.

These sounds are owned by Facebook, and are free and clear to use in any videos you create and share on Facebook and Instagram.

So basically, the Facebook Sound Collection is a set of free audio files that you can add to your ads running on Facebook and Instagram.

Check it out!

10. Facebook is testing new Messenger ads

As reported by TechCrunch, Facebook is developing and internally testing a new ad product called Messenger Broadcast.

Messenger Broadcast is a self-serve mass-messaging interface that lets businesses send marketing messages to users.

Once this Facebook update goes live, brands could send Messenger messages to thousands of people. This could look similar to the push notifications marketers can send to app users.

However, users will still have to opt in before brands are able to message them directly.

11. Facebook is adding click-to-WhatsApp messaging buttons

If you’re running Messenger ads in a country where WhatsApp’s the most popular chatting tool, here’s a recent update you should know about:

Click-to-WhatsApp messaging buttons are now rolling out in Facebook ads.

This new feature is not yet available everywhere. Facebook started to roll it out starting first with North and South America, Africa, Australia and most of Asia.

12. You can now invoice buyers via PayPal’s Messenger extension

With thousands of eCommerce stores popping up every day, there war a significant pressure on Facebook to make the buying experience on their platform ever more pleasant.

The new PayPal chat extension allows a seller to create and send their invoice without leaving their conversation, so the buyer can act on it immediately.

Like other PayPal transactions, those taking place over Messenger are covered by PayPal Purchase Protection for Buyers.

Now that you’re aware of all the latest Facebook updates, head on to the Ads Manager, and put your new insights into good use.

Note: We’ll be updating this post as new Facebook features are launched on a quarterly basis, so keep coming back for more news!

The post TOP Facebook Updates in Q1 2018 Every Marketer Should Know appeared first on Marketing Fix blog.

This new feature will help advertisers who want to:

• Set a campaign-level budget and have some flexibility in how that budget is spent across the ad sets in their campaign
• Receive the highest number of results possible from their campaign
• Simplify campaign set up and save time by reducing the number of budgets that need to be manually managed

How does this new feature work and can you benefit from it?

Let’s take a look!

How do Facebook ad campaign budgets work?

To better explain this new feature, it’s important to understand how Facebook ad bidding and budgets are set up.

Up to now, all Facebook ad campaigns followed this simple logic: you set up an ad campaign with multiple ad sets. Each ad sets has a separate daily or lifetime budget.

For example, you could have four ad sets with different budgets:

• AD SET 1: Daily budget $50
• AD SET 2: Daily budget $10
• AD SET 3: Daily budget $20
• AD SET 4: Daily budget $100

Read more: Facebook Ads Cost in 2018 – How the Facebook Ads Bidding Works?

All your ad budgets were set up on the ad set level.

However, things are getting more interesting with the new Campaign Budget Optimization feature.

What is Campaign Budget Optimization?

As its name implies, the new Campaign Budget Optimization feature allows you to set up your Facebook advertising budgets on a campaign level.

You can set on campaign-level ad budget and let Facebook allocate it between your ad sets, based on their results.

To get started with campaign-level budget optimization, create a new Facebook ad campaign and select the “Optimize budget across ad sets” option. (This feature is not yet rolled out to all accounts, so you may not see it yet.)

Up next, set up your ad campaign as you normally would. Note that you need at least two ad sets for the budget optimization to work.

As you publish your new campaign, Facebook’s algorithms will start learning, and will allocate your budget between the ad sets so that you will get the most results at the lowest cost.

Tip: In addition to setting a daily or lifetime campaign budget, you can set bid caps and spend limits for each ad set.

You can do so by selecting the “Add spend limits to this ad set” option.

Up next, you’ll be able to tell Facebook the minimum daily budget you’d like that specific ad set to spend.

Why would you want to set a minimum or maximum spend per ad set?

For example, if you’re running a Facebook App Installs campaign, you will have one ad set for iOS users an another for Android users. If you want to avoid Facebook allocating the entire campaign budget to eithet iOS or Android ad set, you can set a minimum budget per each ad set, and let Facebook allocate the rest.

Example:

• Total campaign budget: $200
• Minimum spend for AD SET 1: $50
• Minimum spend for AD SET 2: $50
• Extra budget that Facebook can allocate between the ad sets: $100

Campaign budget optimization is available for any campaign objective and is best suited for campaigns with multiple ad sets.

When to use Facebook Campaign Budget Optimization?

There are multiple use cases for campaign-level budget allocation that may benefit you.

Mostly, it comes down to A/B testing different campaign elements and having Facebook automatically optimize your budgets.

1. Split testing your target audience

Use the Campaign Budget Optimization when targeting several audiences.

As you can only select one target audience per ad set, you can create 2-5 different ad sets, and let Facebook allocate the largest share of your campaign budget to the best-performing audience.

For example, you could test promoting to:

• Your Facebook page fans and their friends
• An interest-based audience of 50,00+ people
• A Lookalike Audience based on past buyers

Tip: When setting up your target audience for split testing, use the EXCLUDE feature to exclude Custom audiences. (To avoid audience overlap)

2. Split testing your ad creatives / offer

Another great use case for campaign-level budget optimization is when testing multiple creatives.

As you use Facebook creative split testing feature, it may happen that the algorithms spend all your ad set-level budget on 3 best-performing ads out of 10.

That won’t happen when placing all creatives in different ad sets.

If you want all of your ads to be shown for a minimum budget, and the best-performing ads to get an extra budget on top of it, set up multiple ad sets with one ad creative in each of them, use the Campaign Budget Optimization, and set a minimum spend for each ad set.

3. Testing multiple landing pages

If you’re unsure which version of your website performs best, set up a Facebook ad campaign with two ad sets:

• AD SET 1: all ads point to landing page version 1
• AD SET 2: all ads point to landing page version 2

Up next, optimize your ad sets on conversions, e.g. purchases.

As a result, Facebook will automatically allocate a higher budget to the ad set with the best-performing landing page.

Optimizing your landing pages can be highly efficient. For example, creating a different website version helped to increase the sales of Moz’s PRO memberships by 51.83%.

As said before, this new Facebook feature isn’t yet available on all advertiser accounts. Go and check if it’s applicable on your Facebook ad account!

Want to learn about more Facebook news in 2018? Read this article: TOP Facebook Updates in Q1 2018 Every Marketer Should Know

The post NEW Feature: Facebook Campaign Budget Optimization appeared first on Marketing Fix blog.

There are many benefits of using Facebook App Install campaigns over other paid app marketing tactics:

• Facebook App Install campaigns are easy to set up
• The App Install campaigns are highly trackable and measurable
• You don’t need a huge budget to get started with promoting your app

Moreover, Facebook ads tend to have a great cost-per-install compared to other advertising channels.

According to AdEspresso’s data, Facebook App Install Ads cost around $1.2 per app install. I’ve also seen many App Install Campaigns with a CPI lower than $0.80.

Facebook’s also the top advertising platform when it comes to reaching a large audience of potential app users. With more than 1.3 billion monthly active users, it’s the perfect ad network for reaching your target audience.

So it’s a no-brainer that if you want to promote your mobile app and have more people install the app, Facebook App Install Ads are a surefire way to get new users.

After working with several App Install Campaigns, I’ve learned that there are multiple best practices that always apply.

After reading this article, you will know:

• What is a Facebook App Install campaign and how it differs from other campaign types?
• How to set up and manage a Facebook App Install campaign?
• What are the best practices for running a successful app marketing campaign?
• How to get more app installs at a lower cost and optimize your campaigns?
• How to set up Facebook SDK to track and measure in-app events?

Note to readers:

If you’re an advanced app marketer, you may want to scroll down to the “Hacks” section. If you’re just starting out, read the entire guide to get a complete overview of how App Install work and how to set up your first campaign.

Alright… Ready to learn to create winning App Install campaigns? You better read on!

What is a Facebook App Install campaign?

Let’s start from the beginning and see what exactly differentiates the App Install ads from other Facebook campaigns.

You can usually recognize App Install ads by the “Install Now” call-to-action button.

Perhaps the most important factor is that the App Install campaigns lead people straight to the App Store, instead of a landing page.

So as you click on an App Install ad…

You’re taken straight to the App Store.

Why does it matter? Why is it better to lead people straight to your App Store page?

Put simply, by skipping the landing page and taking people straight to the App Store, you can:

• Avoid the friction – people are taken directly to the App Store.
• Avoid slow landing page loading – people need to spend less time to get to your app’s download page.
• Better track conversions – you can integrate your app with Facebook’s conversion tracking.

If your goal is to get new app users via paid advertising, it’s always the best practice to use App Install campaigns. You will get more new app users at the lowest cost.

How to create a Facebook Mobile App Install campaign?

Before you start setting up your first Facebook App Install campaign, think about the following questions:

• What is the goal of my campaign?
• How can I get the maximum number of people convert on my ads?
• Do I have the correct tracking set up – is your app integrated with Facebook?

Once you know the answer to these questions, the likelihood of you going crushing the campaign (in a good way) is significantly higher.

When marketing your app, you can have multiple goals:

1. Get new app users
2. Engage existing users
3. Retarget potential leads

In this article, we’re going to focus on the first goal: getting new app users.

However, here’s a quick overview of which Facebook campaign types you can potentially use for all three objectives:

1. Get new app users – App Install campaign
2. Engage existing users – App Engagement campaign
3. Retarget potential leads – App Install campaign / Website traffic campaign

But let’s just assume that your goal is to get new people to install your app and start using it. In this case, when setting up a new Facebook ad campaign, you should select the “App Installs” campaign objective.

Tip: It’s easiest to create your first campaign in the Facebook Ads Manager, where there’s a guided setup process.

After you’ve chosen your campaign objective, you’ll be lead to the next stages where you can set up the following campaign elements:

• Your ad sets
• The apps you want to advertise
• Your target audience
• Placements where your ads will be shown
• Your campaign budget and schedule
• Your ads
• Your advertisements’ names
• Your ad’s format (images, videos, carousel ads, etc.)
• Ad designs
• Ad copy
• Call-to-action buttons

We’re going to learn how you can proceed in each of these steps to maximize your campaign’s success rate.

Read more: 12 Facebook Features that 95% of Marketers Don’t Know About

What’s the best App Install ads campaign structure?

First of all, let’s make a super quick stop and revisit the Facebook campaign structure.

There are three levels in every campaign:

1. Campaign
2. Ad set
3. Ad

While for most Facebook campaigns, you can start out with a single ad set that includes multiple ads, the Mobile App Install campaigns are slightly different.

Here’s why.,

There are two App Stores – one for Android and one for iOS. There’s a high chance your app’s present in both.

This also means that when setting up your Facebook App Install campaigns, you’ll need to create a campaign with two ad sets:

• Ad set 1 for your iOS app
• Ad set 2 for your Android app

You can select the app and App Store you want to advertise in the campaign setup phase.

Tip: Add the app type (Android / iOS) to your ad set’s name so that you can differentiate the two ad sets later.

How to integrate your mobile app with Facebook?

In the image above, I was able to select the app because it was already integrated with Facebook.

If you haven’t yet integrated your app with Facebook, you won’t be able to set up the App Install campaigns.

No Facebook integration, no App Install campaigns.

Fortunately, integrating your app with Facebook isn’t too difficult. Still, you’re going to need your developer’s help.

Go to the Facebook for Developers page to add a new app. Here’s a Quick Start link.

Next, follow the instructions that include copy-paste’ing the tracking code into your app’s code and setting up app events you want to track. You might want to assign this task to your development team.

Here are two additional how-to guides by Facebook

1. For integrating an iOS app
2. For integrating an Android app

Optimize your campaign on the right app events

Once you’ve successfully integrated you App Store pages with Facebook, you can:

• Set up App Install campaigns
• Track relevant in-app events (e.g. registrations and purchases)
• Optimize your campaign on specific in-app events and benefit from Facebook’s auto-optimization algorithms

Here are the 14 standard app events you can track:

When running a Mobile App Install campaign, you can optimize your ad delivery on these events.

As you scroll down in your ad set setup page, you will find the Optimization & Delivery section.

Here, you will have the option to optimize your ad delivery on:

• App Installs
• Link Clicks
• App Events
• Video Views

I always suggest my clients to optimize their ad campaigns on conversions. For App Install campaigns, it either means app installs or specific app events.

As you optimize your ad delivery on conversions, Facebook will show your ads to people most likely to complete the action you need them to: download your app, register as a user, make a purchase, etc.

As you optimize your Mobile App Installs campaign on app events, you’re 95% guaranteed to get the lowest cost-per-install. (As Facebook will automatically show your ads to the most potential customers)

How to select your target audience?

When setting up your Facebook ad campaign, you can target three types of audiences:

• Saved Audience – best for new campaigns
• Custom Audience – best for Facebook retargeting
• Lookalike Audience – best for reaching people similar to your users

Start by targeting a Saved Audience – this means targeting people based on their interests, demographics, etc. Even when running a low-budget Facebook campaign, you should keep your audience sufficiently large to leave some room for automatic optimization.

You can see your audience’s potential reach in the right-hand corner of the page.

Here are three audience targeting best practices you can follow:

1. Keep your potential audience reach at 20,000 people at least
2. If you’re promoting an innovative mobile app, target technology early adopters
3. If you want to target different audiences, create separate ad sets for that (it’s easier to evaluate the results)

How to select your ad placements?

As you already know, your Mobile App Install ads take people straight to the App Store.

This means that all your Facebook ad placements must be mobile – you can’t target desktop placements with this campaign type.

However, this still leaves you with plenty of placement options:

• Facebook mobile newsfeed
• Instant articles on mobile
• Suggested videos on mobile
• Instagram feed
• Facebook Audience Network
• Facebook Messenger home

I recommend that you start out with Automatic Placements and later, based on your campaign reports, optimize your campaign by excluding some low-performing placements.

Mostly, I’ve seen app installs coming from three ad placements, so I would encourage you to test at least those three to begin with:

• Mobile newsfeed
• Instagram feed
• Audience Network

According to AdEspresso’s research, the cost-per-install is lowest in the Audience Network. The Instagram ads cost has been dropping in time, especially compared to other ad placements.

Facebook App Install ads budgets and bidding

As you reach the Budget & Schedule section of your ad setup process, you can select between two options:

• Daily budget – tell Facebook how much you’d like to spend every day.
• Lifetime budget – tell Facebook how much you’d like to spend in total.

Which on of these Facebook features is the best option?

It’s hard to tell as both options have their advantages.

Advantages of using a daily budget:

1. You can leave your ad campaigns running indefinitely.
2. You’ll know exactly how much you’ll spend every day.
3. I find daily budgets easier to evaluate and manage.

Advantages of using a lifetime budget:

1. Facebook will allocate your budget based on a larger timeframe, potentially lowering the cost-per-install.
2. You can only set up a custom ad schedule when using a lifetime budget.
3. You can cap your spending and won’t forget the campaign running.

Important! No matter which option you select, you won’t be able to switch the budgeting options after publishing the campaign. However, you will always be able to edit the size of your budgets.

If after all this information you’re even more confused…

I recommend that you use the daily budget as it’s easier to measure and increase/decrease when needed. And let your ads run 24/7 to begin with, especially if you want to maximize the number of new app users.

Tip: Among other 2018 Facebook updates, a feature called Campaign Budget Optimization was introduced.

This new feature allows you to set campaign-level ad budgets and let Facebook algorithms allocate it between ad sets. You could use this feature to optimize the budgets between your iOS and Android ad sets.

Creating your Facebook App Install ads

The next step in the campaign setup process is creating your ads. Arguably, this is the most difficult challenge of creating a Facebook ad campaign.

At least it usually is for me. You need to get right so many different elements:

• Ad image/video
• Headline
• The main ad text
• Call-to-action button

Let’s take a quick look at how app install ads look in Facebook’s mobile newsfeed and as Instagram ads.

The main difference between App Install ads and regular Facebook ads leading to a landing page is that there is no link description under the headline.

In Instagram ads, your ad copy will appear below your image as the title for your image.

So how can you assure that your ads look great and convince the audience to download your app?

Follow these nine rules:

1. Think of your USP – Unique Selling Proposition
2. Write a strong yet short headline
3. Create original images and avoid stock photos
4. Show your app / app screen in the image or video
5. Include the App Store icons in the image
6. Write actionable ad copy
7. Use the “Install Now” or “Sign Up” call-to-action button
8. Test multiple ad formats
9. Check out deep linking

Let’s explore each of these suggestions a little more in-depth…

9 hacks to create irresistible Mobile App Install ads

Before we get to each of the nine points, you may want to check out the article that lists 142 best Facebook ad examples – it’s a great resource for inspiration.

And now, let’s learn all the Facebook advertising hacks to create magical App Install ads.

1. Find your USP – Unique Selling Proposition

Two great advertising legends, David Ogilvy and Rosser Reeves believed that having a strong USP is the key to successful ad campaigns.

Reeves explained that your unique value offer has three parts:

1. Each tagline must make a proposition to the consumer that shows a clear benefit.
2. The proposition must be unique – one that your competition either can’t or doesn’t offer.
3. The USP must be strong enough for people to take action.

For example, LinkedIn’s Facebook ad clearly states the value proposition to their target audience – marketers: “Attract new customers.”

Think about your USP before creating any ad copy or campaign visuals. Both of these should support your USP, not the other way around.

I know that looking for your unique value offer might seem like an unnecessary, time-consuming step, but it’s really not – I’ve seen so many Facebook campaign results improve once the brand added a strong USP to their ads.

If you’d like to read more about finding your unique selling proposition, check out this article: 18 Golden Advertising Rules by Legendary D. Ogilvy and R. Reeves

2. Write a short yet strong headline

A study by Consumer Acquisition found that 90% people first look at a Facebook ad’s image. Ip next, their attention is drawn to the headline. Basically, many people decide whether to click or not click on your app install ad based on its headline.

How can you write a headline that won’t let you down?

Here are some tried-and-proven headline formulas you can use:

• Mention the main benefit of your app (the USP)
• Mention how many users you already have
• Tell people what your app does
• Ask a fascinating question to spark curiosity

Here’s an example by Frank, asking a question both in the ad image and headline.

Tip: Research has found that by starting your headline with a number, you’re 36% more likely to have people click on your ads.

Here are some numbers you can mention in your mobile app’s Facebook ad:

• Your App Store rating
• The number of people using your app
• The number of positive reviews

You can also include emojis in your Facebook ads to drive more attention to the key messages. We tested this with Scoro and the ad using emoji had a significantly higher click-through rate. ?

For additional writing hacks, see this guide on copywriting for Facebook ads and social media posts.

3. Create original images and avoid stock photos

Whenever you need to choose between an original design and stock photos, dismiss the latter.

Facebook ads using stock photos blend into the newsfeed and are difficult to notice.

Which one of these two ads catches your attention?

If you must use a photo, make sure it’s original.

Tip: Marketing Experiments found that using a real person associated with your product instead of a stock photo increased conversion by 35%.

If you want to learn more about how to create the perfect Facebook ad image, check out this article with 25 Facebook ad design tips and get inspired by these 21 Facebook video ad examples.

4. Show your app / app screen in the image or video

I discovered this rule while working on SaaS (Software as a Service) Facebook ads.

Mobile apps and software products both have this one thing in common: they enable you to take screenshots to easily showcase your product.

As you include your app screen in the Facebook ad image, three things will happen:

1. People will immediately realize your product is an app
2. If your app looks great, people will start trusting it more
3. You can showcase how your app works

You can even take this one step further and create a Facebook carousel ad with several app views like Gusto.

If you have a 15-30 second introductory video about your mobile app, you can also create a Facebook video ad. See all the Facebook and Instagram ad specs here.

5. Include the App Store icons in the image

Another way to indicate that you’re promoting a mobile app is to include Google Play and App Store icons in your ad image to indicate that people should install your app.

That’s exactly what Bloomberg Business did in their Facebook app install ads.

Similarly, you can include your app icon (the icon that signifies your app on a smartphone’s home screen) in the image.

Very important tip: Once someone clicks on your Facebook App Install ad, they’re taken to the App Store. To convince them to download your app, your App Store description and images need to be high-quality and your app ratings high.

Joanna Wiebe from Copy Hackers recommends that you use in your App Store oneliner one of the following elements:

• Your value proposition / USP, stated as succinctly as possible
• Your “ideal for” statement
• A short snippet from a product review: “A must have for moms!” – TechCrunch
• A short snippet from an influencer review: “A game-changer” – Seth Godin
• Media mentions: “As seen on ABC News”
• Reasons to believe: “Free upgrades for life!”
• Teasers like, “Click ‘More’ to see the screenshot that Angry Birds designers called ‘Sick on a stick’“
• Star ratings
• Numbers of downloads or users (if it’s large)
• Other apps you’ve created: “From the creators of _______”

6. Ad copy: make it actionable

Your main ad copy is what you see above the Facebook ad image.

That’s the place for emphasizing your app’s benefit to the user once more or wooing them with a promising claim.

Your ad copy must convince the people that still need convincing after seeing your ad image and headline.

As it’s the last part of your ad that most people notice and engage with, it makes sense to end your ad text with a call-to-action.

Blue Apron, for instance, sends people to a link and offers them first three meals for free.

Need ideas for your Mobile App ads? You could end your ad copy by saying:

• Download [your app’s name] in the App Store!
• Try it for yourself by installing the app today!
• Join 10,000+ happy users!

7. Use the correct call-to-action button

When it comes to call-to-action buttons, Facebook has plenty.

Which is the right one to use in your App Install ads?

Mostly, it’s a best practice to select the CTA that’s closest to the action you want people to take.

If your goal is to get people install your app and sign up, it doesn’t make sense to use the “Learn More” or “Shop Now” CTAs, to give a few examples.

As you select the “Install Now” or “Sign Up” call-to-action button, fewer people might click on your ad than when you’d pick “Learn More.” However, as people go to the App Store, fewer are going to install your app after having clicked the “Learn More” CTA – downloading your app is not what they opted in for.

Tip: If you’re running App Engagement ads to increase the current users’ engagement level (that already have your app installed), use the “Use App” call-to-action button.

8. Test multiple ad formats

Facebook Mobile App Install ads aren’t limited to a single-image format.

Here’s a list of all possible app install ad formats:

1. Single-image
2. Single-video
3. Carousel ad
4. Slideshow ad

If you’re wondering what’s a Slideshow ad, it’s a multi-image Facebook ad where your images change automatically, creating a video effect.

Which App Install ad format works best?

In my experience, a good old single-image ad usually works best. However, if you’ve already advertised a while for the same audience and ad fatigue starts to kick in, you can add carousel and video ads to the mix.

Tip: Are you also advertising on Instagram? When creating a single-image ad, you can set up a separate image for Instagram. The way it’s used is that you upload a square image (1080×1080 px) in addition to the landscape ad image (1200×628 px).

9. Use deep linking

By now, you should have a pretty decent overview of how to create a Mobile App Installs campaign on Facebook.

Here’s one more hack that you might not know yet: Deep linking

With deep linking, you can directly send people who click on your ads to what they’re interested in (e.g. a specific hotel offer in a travel app) when they open your app for the first time.

Here’s an explanation by Facebook:

1. Your ad will show personalized content, in our example a vacation to San Francisco.
2. People will download your app.
3. Via a deep link people will come back to their point of inspiration, the vacation to San Francisco.

You can find the step-by-step guidelines for creating a deep-linking app here.

Let’s wrap things up

Mobile ads are making up for an increasingly large share of digital ad spend.

Knowing how to create mobile ads that convert on a high level will give you a significant advantage over the competition.

If you’re looking for additional Facebook advertising best practices for campaign optimization, check out this article: 12 Hidden Facebook Features 95% of Marketers Don’t Know

And should you have any questions about Facebook App Install ads, feel free to leave them in the comments, and we’ll get back to you.

The post Facebook App Install Ads – 114-point Guide for More Installs appeared first on Marketing Fix blog.

That’s why, even highly experienced marketers do not always know all the Facebook advertising hacks & tips that would benefit them big time.

For example, did you know that you can:

• See a list with the names of all your Facebook page fans?
• Set a target audience for every Facebook post you publish?
• Create Facebook posts that include up to 10 images inside a carousel?

This article has one main goal and it’s to have you browse the 12 hidden Facebook features and think…

Seriously, I hope that you’ll learn at least one new Facebook marketing hack from this article, hopefully even more.

So here they are, the super secret Facebook features to engage more fans, beat the competition, and wow your boss.

1. Set a New Target Audience for Each Post

Hack #1 in one sentence: As you publish a post on your Facebook page, you can tell Facebook whom you want to target, so specific audiences will see that post.

On most branded Facebook pages, not all the posts are relevant to the same audience.

For example, food delivery services need to attract both customers, restaurant owners, and delivery couriers.

Or in case of Plated’s Facebook page, some of their fans might like savoury food while others have a sweet tooth.

If you’re engaging with multiples audiences across your Facebook posts, you’ll want every post to reach the right audience.

Here’s why:

If your Facebook post is relevant to people seeing it in their newsfeed, it will have a higher Relevance Score, and your post could have a higher organic reach.

Luckily for all Facebook marketers, there’s a fairly new feature called the Audience Optimization tool.

How to optimize every Facebook post’s audience?

As you’re creating a new Facebook page post, click on the small target icon in the lower left corner of your unpublished post.

As you click on the icon, you can target people based on their interests. (This is similar to creating a Facebook ad audience)

That’s pretty cool, right?! And it’s getting even better!

You can also restrict the audience of your Facebook post.

This Facebook feature is helpful if you want your post only to reach the people speaking a particular language or living in specific locations.

Can’t see the icon when publishing a Facebook post?

If your Facebook page has fewer than 5,000 likes, you’ll have to activate the Audience Optimization tool manually.

Click the “Settings” tab in the top right corner of your Facebook page. From the “General” tab, you’ll see a row for “Audience Optimization for Posts.” Click on “Edit” and check the box to activate the Audience Optimization. Then, hit the “Save Changes” button.

Use the Audience Optimization tool every time you’re publishing a new Facebook post – it will help your posts reach more people at zero cost.

2. Create Carousel Format Facebook Posts

Hack #2 in one sentence: In addition to single-image posts, you can also create Facebook page posts in carousel and slideshow format.

Sometimes, a single-image Facebook post isn’t enough to tell your story.

So what are you to do? Publish multiple Facebook page posts in a row?

That’s not what Pipedrive did. Instead, they published a Facebook Carousel post.

The Facebook carousel ads are often used to showcase multiple products or tell a branded story.

According to a report by Kinetic Social, carousel ads are 10 times better at getting people to click through compared to static sponsored posts on Facebook.

Unlike sponsored carousel ads, the Facebook carousel posts are completely free. Your Facebook advertising cost will be literally zero.

You can add a carousel post to your Facebook page by clicking on the “Share a photo or video” icon on top of your Facebook page. (Not that you’ll need to be using the Business Manager view to be able to post from under your brand’s profile).

Next, select the “Create a Photo Carousel” option.

Up next, you can enter a URL and Facebook will crawl all the images available. For example, you could enter your blog’s URL to share multiple blog articles in a single post.

In addition to sharing and promoting your blog articles on Facebook, you can also create a carousel post with your product’s features by entering the URLs of your landing pages.

Another idea: Share a single blog article and include multiple images to make your blog promotion differentiate from other stuff in Facebook’s newsfeed.

You can also add a different URL to every image in your carousel post. Simply hover over the image to find a link icon.

Tip: If the link that you want to share doesn’t have enough images or Facebook fails to scrape them, use the + icon to add additional imagery manually.

3. Turn Facebook Post Likes into Page Fans

Hack #3 in one sentence: You can ask people that liked your Facebook post or ad to Like your page in a single click.

As you share and promote your content on Facebook, it will often reach the newsfeed of people that haven’t yet liked your page.

Here’s a simple hack to turn people liking your Facebook posts into your Facebook page fans. (So that you can reach their newsfeeds organically in the future)

As you click on the likes under your Facebook post, a new window will pop up with everyone that has liked the post.

If there’s someone on the list that hasn’t yet liked your Facebook page, you can invite them to do so.

Once you apply this approach to every Facebook post you share, you’ll be able to grow your Facebook fan base at a faster pace.

On a side note, inviting people to like your Facebook page is highly time sensitive. If they’ve liked your post 3 weeks ago, they might not remember your brand anymore. Always invite people to like your Facebook page in 24h since they liked your post.

4. See the List of Your Facebook Page Fans

Hack #4 in one sentence: There is a place to see all the people who like your Facebook page. (Yes, you can finally check if your BFF is liking your page)

Sometimes, it may happen that you need a list of people liking your Facebook page.

Maybe you want to do user research. Or simply check whether all your friends are liking your page.

Whatever the reason, you should know how to access the list of people liking your Facebook page.

Here’s how it works: Go to your Facebook page Settings and click on “People and Other Pages”. Here, you can see the people and brands that like or follow your page. You can also manage banned and blocked users.

You can use the information about your Facebook page fans to do user research and better understand your target audience.

5. Use a Cover Video Instead of a Cover Image

Hack #5 in one sentence: You can add a GIF or video as your Facebook cover photo – just to ? things up a bit.

If you want to level up your social media presence, here’s a simple way to do it: change your static cover image to a cover video.

Here’s a nice example by Flixel. Notice the cinematographic elements.

Cover videos must be at least 20 seconds long, but no more than 90 seconds long. The recommended video size is 820px x 462px.

Cover videos should auto-play and auto-loop, so it might be a good idea to create a GIF.

Here are three cover video ideas to inspire you:

• Create a cinemagraph or your product in action
• Create a short team video or boomerang
• Create an animated video based on your existing product videos

Here’s a guide to creating GIFs in Photoshop. I recommend that you check it out – it’s easier than you think! (You’ll just have to mix n’ match the layers in the right order)

6. Spy on Your Competition With Pages to Watch

Hack #6 in one sentence: Use the Pages to Watch tool to review all the posts published by your competitors or favourite brands in a single feed.

If you want to stay ahead of the competition and know what the industry’s leaders are up to, you’re going to need to check their Facebook pages.

However, going manually through 10+ pages every week is a highly tedious job.

The Pages to Watch tool is designed to help you keep an eye on both competition and innovative brands that inspire.

You can find this Facebook feature it by navigating to your Facebook page Insights and scrolling down on the page.

As you scroll down the page, you will find the Pages to Watch feature. Note that Pages to Watch is a tool available to all Facebook pages with 100 or more fans. So if you’ve got less than 100 fans, you’ll need to add more. (Try using hack number 3)

Facebook will suggest you some pages to follow. You can also type in the names of brands you want to check out and add them to the list.

After you’ve added some brand pages to your watchlist, you can see the following stats:

• Total page likes (and the % +/- change from the previous week)
• How many times a page has posted to Facebook this week
• Their total engagement count for the week

As you click on a particular brand’s icon, you’ll be able to see all their past week’s Facebook posts, filtered by engagement (from the most engaging to the least engaging).

Tip: You can add Advertise. Grow. blog to your Pages to Watch list to be always informed about the latest Facebook updates and new formats of Facebook posts.

7. Edit Your Posted Links’ Copy

Hack #7 in one sentence: Due to a recent update, as you publish a link on Facebook, you’re not able to change the default headline . Or maybe you can…

Up until lately, you were able to edit the headline and link description of every URL you shared on Facebook.

That’s not the case anymore.

Now, whenever you share a link on Facebook, it comes with the static headline and description.

Luckily, there’s a workaround that lets you edit all the texts of your Facebook page post, courtesy of Jon Loomer.

Here’s what Jon suggests:

“You see, when you create an ad, the link information that you provide will go through a review process. Facebook will check to be sure that the link preview information that you provide is acceptable. Once that approval is granted, you can publish your ad organically.”

Here’s how the hack works:

1. Publish the Facebook post you want to share as a Facebook ad.

2. Wait for Facebook’s approval to your new ad.

3. Pause the ad before it starts to deliver (so you won’t have to pay anything).

4. Once your ad is approved, it will appear in your Page Posts section in Facebook Business Manager.

5. Check the box next to your ad and select “Publish”.

And that’s it! Your custom Facebook post will appear on your Facebook page.

8. Discover the Best Posting Times

Hack #8 in one sentence: You can see the charts with your Facebook page’s engagement levels and see when your audience is most active.

When is the best time to post on Facebook?

According to an article in Buffer’s blog, there is none.

Here’s what the author suggests instead: Publish on your Facebook page

• When your data tells you
• When it’s most relevant

In fact, you can easily see when exactly most of your fans are online.

Navigate to the Page Insights page and select “Post”. Here’ you can see the weekdays and hours of day with the highest potential of reaching your audience.

You can hover over each individual day to see an overlay of how that day looks vs the averages.

As you scroll down on the page, you can also see individual posts and their time of publishing. Analyze the engagement and reach of each post to uncover when’s the most reasonable time for publishing.

Note that if some of your Facebook posts were boosted, they’ll have a higher reach than other content.

You can experiment with your posting times, maybe even test every hour of day and every weekday to get closer to the perfect posting time.

9. Schedule Your Facebook Posts

Hack #9 in one sentence: You can schedule multiple Facebook posts in advance to save time and ensure you won’t forget to publish anything important.

Once you know the best times for publishing on Facebook, you can build your publishing strategy around these hours.

But what if you’re at a meeting or somewhere without WiFi connection? Does is mean you won’t be able to make that all-times-best-viral Facebook post?

Here’s good news: you can easily schedule all your Facebook posts days or weeks ahead. Simply use the “Schedule” feature instead of immediately publishing your post.

Scheduling your posts can also be handy if you want to prepare a Facebook post and confirm with other team members before publishing.

10. See More Boosted Post Statistics

Hack #10 in one sentence: As you promote your Facebook posts with a Boost, you can also see that ad in the Facebook Ads Manager for additional metrics.

Boosted posts are THE easiest way to promote your blog articles/updates/messages on Facebook.

All you need to do is hit the “Boost Post” button, enter a budget and target audience, and off you go. The not-so-nice thing about this is that the ease of usage often makes marketers careless about their results.

Do you know what were the results of your last Boosted post?

As you look at the report compiled by Facebook, you can only see:

• How many people your Boosted post reached
• How many clicks people made
• How many people that saw your promotion liked your Facebook page

That’s about all the information you can get from these reports. And that’s clearly not enough.

There is much more relevant data you should know about your promoted posts, such as:

• The click-through rate of your post – did the post do better or worse than previous ones in terms of engagement?
• The number of website conversions – did some people subscribe to your newsletter or react to other offers on your website?
• The TOP placements – did you Facebook post perform best on Desktop newsfeed, Mobile newsfeed or Instagram?

To find the answer to all these questions, go to the Facebook Ads Manager, where you can see all your boosted posts as separate ad campaigns.

Feel free to customize the columns and break down your campaign by different variables, e.g. placement. Read this Instagram ad reporting guide to learn to navigate the Ads Manager reports.

Based on this information, you can optimize your next Boosted posts and also use the insights to get better results across all your Facebook and Instagram campaigns.

11. Set Up Facebook Auto-optimization Rules

Hack #11 in one sentence: You can set up rules to be notified when your campaign starts underperforming. Or even automate part of your ad management. For free.

Have you heard about Facebook Automated Rules?

Many marketers use advanced Facebook advertising tools that help to optimize campaigns. What they don’t know is that Facebook has most of the same auto-optimization features.

Here’s the best part: Facebook’s Automated Rules are FREE.

Here’s how Facebook’s auto-optimization rules work:

You can set up four different consequences if the conditions have been met:

• Turn off the ad campaign, ad set or ad
• Send notifications to the ad manager (that’s you)
• Adjust budgets (increase/decrease daily/lifetime budget by…)
• Adjust manual bids (increase/decrease bid by…)

To set up an automated rule set, select a campaign, ad set or Facebook ad and go to the editing panel (Icon on the right side of the reporting table). Next, click on the “Create Rule” button to create a new rule set.

You can create rules by selecting some conditions and telling Facebook what to do once the conditions are met.

Here are some Facebook automated rules that you can easily apply:

• Be notified if the CPC of your ad campaign is higher than you expected – e.g. if you’re willing to pay the maximum of $0.80 per click, set up a rule that notifies you if the CPC is higher.
• Be notified about a high ad frequency – if your ad frequency reaches 3 points, your target audience has seen it a lot of times. It may be a good idea to optimize the ad set at this point. For Facebook retargeting campaigns, your ad frequency can be up to 10 points.
• Increase budgets for best-performing ad sets – when running an A/B test with multiple ad sets, you can have Facebook automatically allocate more (e.g. a 30% increase) budget to top-performing ad variations while lowering the budget for lower-performing ad sets by 30%.

Tip: Instead of creating different rule sets for each campaign and spending hours on the setup, try to come up with some universal rules that can be applied to all campaigns at once.

This feature is especially beneficial when managing a large set of campaigns with fast-changing results, e.g. a discount offer or Facebook App Install ads.

12. Quickly A/B Test Multiple Target Audiences

Hack #12 in one sentence: Facebook Ads Manager has some built-in A/B testing features that you can use to set up simple split tests.

When it comes to Facebook and Instagram ad targeting, it’s sometimes hard to tell who your ideal audience is.

So you might want to test two or more different target audiences to see which one delivers the best results.

The quickest way to set up split testing campaign on Facebook is to use the “Create Multiple New Ad Sets” feature.

While this Facebook A/B testing feature is quite limited regarding the campaign elements you can test, it makes it really easy to compare multiple target audiences.

Simply click on the “Add Detailed Targeting Variation” to add more than one audience variation (and create multiple ad sets).

Tip: If you’re interested in testing other ad elements such as your Facebook ad design or different emojis in Facebook ads, you should create multiple ad sets that each contains one creative variation.

You can learn more about successful Facebook ad A/B testing here.

Quick Recap  ↴

Did we manage to include at least one hack you didn’t know about? Did we miss anything?

All things considered, you’re now equipped with the TOP secret Facebook marketing hacks that haven’t been used by your competition (at least not yet…)

Make sure to share them with your boss, maybe mention some to your marketer-friends, and do your best to keep them from everyone else!

Want to learn even more Facebook ad hacks? Check out this article: TOP Facebook Updates in Q1 2018 Every Marketer Should Know

The post 12 Hidden Facebook Features 95% of Marketers Don’t Know appeared first on Marketing Fix blog.

However, there’s a huge difference between good Facebook traffic and bad Facebook traffic.

Most people that click on your blog promotions or Facebook ad are just passengers-by.

So instead of simply posting a blog article on your Facebook page and setting up a $50 boosted post, you should aim to convert people seeing your promoted post into high-potential leads.

Otherwise, people will just click on your Facebook ad, visit your blog once, and then forget about it.

That’s not exactly the relationship you’re looking to have with your readers, right?

What can you do differently to get good results out of your Facebook blog promo?

In this article, you’re going to find answers to three main questions haunting content marketers and Facebook advertisers alike:

• How to advertise blog via Facebook in the most efficient way?
• How to ensure that people are going to click on your promoted post?
• How to turn cold leads into email subscribers, and eventually, customers?

All the hacks and best practices in this article are based on personal experience of promoting multiple blogs on Facebook (including the blog you’re reading). After more than 2 million ad post impressions and 100+ Facebook blog promos, here are the key takeaways.

1. The Golden Rule of Blog Promotion: Always Share Your Content on Facebook

Whenever you publish a blog article, infographic, or release a guide, take 10 minutes to post it on your Facebook Page.

This is beneficial in many ways:

• You’ll keep your fans updated about new content
• Your article will reach new people who may become fans
• Posting regularly shows you’re active and more trustworthy
• Your fresh article will get a boost it needs to be read and shared across the web
• You could be offered guest blogging opportunities from top blogs.

For 10 minutes of your time, that’s a lot of benefits and fame.

Even if you don’t have that many Facebook page fans, it makes sense to share your post.

In the beginning, your post may organically gather only 1-2 likes (one of which is coming from yourself), but that’s fine. You will grow your followership eventually. Especially with the hacks you’re going to learn in a sec.

2. Share Your Blog Article as a Facebook Post

The easiest way to share your blog articles on Facebook is to copy-paste the article’s link into your Facebook’ page’s publishing box.

As you insert the link, Facebook will add the image, headline, and link description. You can edit these or use the default copy. You will also need to write a text for your post.

Note that you need to go to the Business Manager page when publishing something on your Facebook page. Otherwise, the post won’t be published by your brand but you.

Tip: You can bookmark the Business Manager view of your Facebook page for quick access.

3. Set the Right Target Audience

As a recent change, Facebook is letting advertisers optimize who will see their Facebook posts.

You can tell Facebook who’s the ideal audience for your post’s organic reach. (And you probably had no idea the Facebook Audience Optimization feature exists!)

Here’s how it works.

When adding a new post to your Facebook page, click on the little target-shaped icon to select your preferred target audience.

Once you click on the icon, a new pop-up window will appear where you can optimize your post’s target audience based on their interests. It works just like creating a Facebook Saved Audience.

Another thing you can do is setting audience restrictions to tell Facebook who is or isn’t allowed to see your posts. For example, you can set the age, language, and location to target specific people with every Facebook post.

How to activate the Automated Audience Optimization:

Important: If your Facebook page has fewer than 5,000 likes, you may need to turn it on manually. Simply click the “Settings” tab in the top right corner of your Facebook page. From the “General” tab, you’ll see a row for “Audience Optimization for Posts.”

Click on “Edit” and check the box to activate the Audience Optimization. Then, hit the “Save Changes” button.

Every time you publish a new Facebook post, let the algorithms know who it is you’re targeting (or in other words, who will find your Facebook post relevant and interesting).

Reaching the right audience already in the posting phase does two things:

• Your post has a higher relevancy so Facebook will distribute to more people.
• As people find your Facebook post relevant, they will like/share it and it reaches more people.

4. Write a Strong Headline

While your Facebook ad design is what catches people’s attention, it’s usually the headline that people decide on whether to click or not click on your post.

So how can you write a good headline for your blog promotion when sharing articles on Facebook?

Here are a few suggestions for writing good Facebook post headlines:

• Use numbers – By starting your headline with a number, you’re 36% more likely to have people click on your ads.
• Use unordinary wording – Always try to find interesting words, e.g. “magnificent,” “major,” or “extraordinary” instead of “good” or “best.”
• Keep it short – A study by Outbrain found that headlines with 60-100 characters result in the highest click-through rates.

If you’re unsure whether you’ve come up with a strong headline, try the Headline Analyzer tool by CoSchedule.

5. Write a Compelling Introduction

A high number of people who click on your Facebook post do it based on the image and headline alone.

However, there are also those who read through the entire copy before deciding whether your shared article is worth their time.

Moreover, the device people use when seeing your Facebook post plays a role: in mobile, the text part is a lot more prevalent.

All things considered, you should always ensure that all parts of your promoted post’s copy are best in class.

On Desktop, people will judge your post based on the headline.

On Mobile devices, your above-image text grabs the most attention.

Whenever writing copy to share a blog article on Facebook, follow these rules:

• The first sentence must catch everyone’s attention – you can insert a bold statement or a question.
• Your text should show some personality – keep it conversational as you were writing to a friend.
• The layout must be easily readable – if you want to write more than 2 lines of text, use the line spacing to format your text for higher readability.

6. Use Symbols and Emojis for Extra Attention

Another easy way to spice up 🌶 your Facebook posts is to insert custom symbols and emojis.

Here’s an example by Buffer:

Take a look at these 142 Facebook ad examples to see how top brands are using emojis in their Facebook promotions.

We once ran a small Facebook ad A/B test with SaaS startup Scoro to test whether emojis have any effect on the click-through and engagement rates. They did.

The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji.

While a 241% difference is unusual, you can still use emojis and symbols to bring more life to your posts.

See this article to learn exactly how to use emojis in Facebook ads.

7. Create the Perfect Facebook Post Design

As you publish articles in your blog, they probably have a featured image.

However, the image size of your blog post may not exactly match Facebook’s specs.

That’s why, you can create a slightly altered version of your blog image to use on Facebook.

I do not create a new Facebook sharing image for every blog post, but as this blog’s featured images are in an unusual landscape format, they sometimes don’t look that good on Facebook.

Here are all the Facebook link post guidelines you may need:

• Image size: 1200px X 628px
• Image ratio: 1.91:1
• In-image text: less than 20%

If you’re interested in more ad sizes for both Facebook and Instagram, see this guide: Instagram Ad Specs & Ad Size in 2017 – The Always Up-to-date Guide

If you’re using WordPress to manage your blog, you can use the Yoast SEO plugin to optimize your social media sharing settings and change the image.

We’re not going to stop on the Facebook post design in this article as there’s an entire guide with 25 suggestions and hacks for you to check out: 25 Facebook Ad Design Hacks for Major Success

However, there is one important suggestion you should know… ?

8. Avoid Regular Stock Photos for promoting your blog

If you’re using free stock photos as your blog images (yes, also those beautiful Unsplash photos are stock photos), you’re missing out on an opportunity.

Think about it… You spend 10+ hours crafting the perfect Facebook post and then you’ll illustrate it with the same boring stock photo that everyone else is using. Not a good idea.

Instead, try to develop a specific brand language for sharing your blog articles on Facebook.

For example, you could use a colourful image overlay like Holini and KlientBoost.

Or if you love designing your own blog images, you could take an even more original path like BuzzSumo and AdEspresso.

As you continuously use a branded style, people will get used to seeing your posts in the news feed and will better recognize your brand in the future.

9. Test Image Posts vs. Link Posts

You may have noticed that not all Facebook promoted posts have a headline and link description.

For example, compare these two Facebook posts by Buffer:

The post on the left is a link post while the image on the right is an image post.

1. Link posts

The image on the left is a link post that you can create by copy-paste-ing your blog article’s URL into Facebook’s new post box.

PROS: As people click anywhere on the post, they’ll be taken to the landing page. So your entire Facebook post will be clickable.

CONS: Link posts usually take up a lot less space in the newsfeed as the image size is always 1200px x 628px.

2. Image posts

The image on the right is an image post which consists of an image and text.

PROS: Image posts take up a huge chuck on newsfeed real estate, meaning that they can catch more attention. Some brands, like The Dots, are even using image posts as Facebook ads.

CONS: As people click on the image, the image will open up on Facebook, not take them to your website. The only way for people to reach your URL is for them to click on the link inside the text.

Which one should you use: link posts or image posts?

Usually, image posts work well if you’re sharing visuals and targeting an existing fan base. They’re also great for brand awareness campaigns.

If your goal is to drive maximum amount of traffic to your blog, share your blog articles as link posts. This format also works well for Instagram advertising.

Pro tip: Use a shortened link in your image posts, to keep your text cleaner. Here’s Google’s link shortener to help you out.

10. Test Carousel and Slideshow Posts

Want to know a secret that 95% of Facebook marketers don’t know?

(It’s going to change your Facebook page’s feed forever)

Ok, here it comes…

You can also create carousel and slideshow format Facebook posts. They look just like carousel and slideshow ads, only you can publish them to your Facebook page.

Just click on the “Share a photo or video” icon.

When creating a carousel post, you can showcase up to 10 images from your website in a single post.

Just enter your blog’s URL, and Facebook will let you choose the images that will be included.

Promoting your latest blog posts is THE best use case for this kind of post.

Tip: If you use this type of post now, you’ll be among the first brands to do this.

11. Ask for Your Team’s Support

Once you’ve published your blog article on Facebook, you can take a deep breath and relax.

But only for a few minutes, because only 20% of the work is done. Even more important than the publishing is how you’re going to distribute your Facebook post.

The first thing to do right after you’ve published a Facebook post is to ask your team members to like and share it.

Just post the link to your Facebook post into a group chat or some other group with your colleagues.

That’s how you will get the first 10-20 likes and increase the Facebook post’s organic reach.

12. Promote Your Blog Post on Facebook

The next step (after you’ve had the support of your team members) is to get the love from your existing fans and customers.

The sad thing about Facebook posts is that they never reach all your page fans organically. In fact, Facebook Engineering Director Lars Backstrom has warned that the organic reach is getting record low.

In 2014, Social@Ogilvy found that organic reach for pages with more than 500k fans had dropped to as low as 2%. For pages with less than 500k fans, organic reach dropped to 6%.

Last year, Marketing Land reported Facebook’s organic traffic was down by 52% for publishers.

All numbers and stats considered, you’ll need to promote your Facebook post if you want it to reach more than 100 or 1,000 people.

13. Set Up a Facebook Post Promotion

To promote your blog article on Facebook, you have two options: setting up a Boosted post or a Facebook ad.

Let’s find out what’s the main difference.

1. Boosted post

Using a Boosted post is the easiest and fastest way to promote your Facebook post. Simply click on the “Boost Post” button and proceed to a 1-minute setup process.

PROS: Quick and easy. Gives “ok” results. Good option for beginners and small under $50 campaigns. You’ll get all the targeting options available for Facebook ads.

CONS: You can only boost a post to one target audience at a time which might often be limiting. You won’t be able to optimize the ad placements and schedule.

2. Facebook ad

To create a Facebook ad of a Facebook post, go to the Facebook Ads Manager and set up a new campaign.

When creating the visuals, you can select the “Use Existing Post” option and select your Facebook post.

PROS: You can optimize the ad placement, advertise the same Facebook post to multiple audiences, and optimize your ad delivery on reach/clicks/conversions – whatever you prefer.

CONS: If you’re not too familiar with Facebook advertising, it might take some time to set up the new ad campaign.

However, you can re-use the same Facebook ad campaign for promoting multiple blog posts. (Just create a new Ad Set every time)

If you’d like to learn more about setting up a Facebook ad campaign, read this article: From 0 to Results – How to Set Up Low-budget < $500 Facebook Campaigns

Final verdict: If you’re planning to spend more than $50 per Facebook promoted post, use the Facebook ad format. Otherwise, boost your posts to save time.

Small business? If $50 is significant amount money for your brand, also go with the Facebook ads option.

14. First, Advertise to Your Fans

Who are the people most likely to like and share with your Facebook post promotions?

Usually, it goes like this:

1. Your team
2.  Your fans
3. Your customers
4. People interested in your article’s topic

However, brands often set their Facebook promo targeting like this:

1. People interested in your article’s topic
2.  –
3.  –
4.  –

Before you promote your blog article to a wide audience of people (based on their interests and location), promote it to your fans and customers.

This way, you will get a nice basis of likes and shares from your fans. Moreover, they are the most important people to be informed about your new posts – you do want to keep the fan engagement high, right?

How to target your fans and customers?

First, you can target your Facebook page’s fans and their friends in a single click.

To target your customers, your can create a Facebook Custom Audience based on your customers’ email addresses and names.

Read more about Facebook and Instagram audiences in this guide: 84-point Guide to Master Instagram Targeting

15. Target Multiple Audiences

If your blog promotion’s budget is limited, you may not be able to do this.

However, if you’re willing to spend $100+ per a Facebook promoted post, you can create multiple target audiences to see which one performs best.

For example, you could test these five high-ROI Facebook promotion audiences:

1. People who have visited your blog in the past 30 days (Custom Audience)
2. People similar to your blog readers (Lookalike Audience)
3. Friends of your Facebook page fans (Saved Audience)
4. Interest-based audiences that align with your blog articles’ topic (Saved Audience)
5. Your newsletter subscribers, especially all inactive subscribers (Custom Audience)

Also, keep a close eye on your Facebook Ads manager reports to know which audiences show the highest engagement, best CPC, and convert on the offers on your blog.

16. Measure the Right Metrics

How do you measure whether a Facebook boosted post was successful or not?

Do you look at the number of impressions? The number of clicks? The reach?

All of these vanity metrics give you no real insight into how well (or not well at all) your Facebook promotions perform.

Facebook’s not making it any easier, only showing two irrelevant metrics in the Boosted post reports.

OK. Let’s cure this mistake and find out which Facebook post metrics truly matter.

Do not measure:

• Impressions
• Clicks
• Reach

Do measure:

• CTR
• CPC
• Time on page
• Pages visited
• Conversions

CTR – The click-through rate of your Facebook promoted post shows how relevant it is to the audience. A good CTR is anything above 1%, a really good CTR is above 2.5%

CPC – The cost-per-click shows how much you pay per one blog visitor. If two audiences you’re targeting have highly different CPCs but the same lead quality, you could allocate all promotion budget to the best-performing Ad Set.

Time on page – If you’re tracking your Facebook ad campaigns with UTM codes, you can easily check in the Google Analytics how much time people spent with your article. Always aim to target high-quality audiences that won’t immediately bounce away from your site.

Important: The Time on page in GA is the time between 2 interactive hits.

 The Time on page metric is accurate only if the page is not the last page in the session.

Pages visited – As people in your Facebook blog traffic visit more than one page, it means they’re interested in your blog content and highly engaged. You can increase the no. of pages visited by adding suggested articles in the sidebar and at the end of your article.

Conversions – You’re probably trying to convert your blog readers into email list subscribers and customers. You should always track whether your Facebook blog post promotions help to bring you new fans, leads, and revenue.

To get started with Facebook ad tracking, install the Facebook Pixel to your website.

If you’re interested in advanced ad reporting in the Facebook Ads Manager, see this guide: Instagram Ads Reporting and Optimization – Guide to 10x Results

Bonus Tips !!!

Just to make sure you’ll get the best expert knowledge for tracking and analyzing your Facebook ads, we asked Taavi Kalvi, one of the best Google Analytics and Tag Manager experts and the partner and Analytics Lead at Holini, to contribute two extra points to this article.

This ⬇⬇⬇ will change the way your track and measure your Facebook campaigns in Google Analytics.

17. Separate Paid and Non-paid Social Traffic

Sometimes, you might want to separate the paid and organic social media traffic in your Google Analytics reports.

This would make sense if you want to see how much (and what kind of) traffic came from organically sharing vs. promoting your blog article on Facebook.

Note that in order to separate these two traffic sources, you can’t use the same Facebook post for the promoted version. You’ll have to create a new Facebook ad with another URL destination.

Here’s how you should tag non-paid social media posts:

When tagging your non-paid social media posts and the domain as a source (facebook.com, linkedin.com, twitter.com, etc.), use “social” as a medium parameter value.

Example:

• utm_medium=social
• utm_source=facebook.com
• utm_campaign=summer+sale+2017

If you decide to use anything else as a medium (not “social”), make sure you follow the Default Channel definitions or modify your Channel Grouping settings if needed.

How to tag paid social media posts:

I would recommend using “paid+social” as a medium and defining it in the Default Channel Grouping settings as well. Plus (+) character between the words generates a space in GA.

Here’s how you can do it in GA:

If you don’t define “paid+social” as a medium in the Default Channel Grouping settings, it will go under “(Other)” channel in Google Analytics, not “Social” or “Paid Social”, and that’s not the result you want.

Important! Do not use “cpc” as a medium in Google Analytics because it’s defined as a “Paid Search Channel” by default.

If you’d like to dig deeper, you can read these in-depth Q&A article about the Google Analytics UTM parameters or UTM tags.

18. Fix the Fractured Facebook Reports

You’ve probably noticed that your social media traffic (e.g. from Facebook or Instagram) is reported on different lines in Google Analytics and it makes much harder for you to analyze the data and gather insights.

Here’s how your Google Analytics reports usually look like:

If you’d like to fix the reports and only see “facebook.com / referral” in your reports, you can implement the Search & Replace filter in Google Analytics.

That’s how it looks like:

Search string: ^.*facebook\.com$

Replace string: facebook.com

P.S. Filters do not apply retroactively to your data. They are only applied from the moment you create them.

And there you go – you will now see all Facebook traffic as one neat line per each link, giving you a better overview of how much traffic each of your Facebook promotions got.

TL;DR

If this article was too much for you to take in, BUT… 

…you still want to know all the hacks of how to promote your blog, here’s a handy checklist with everything we covered:

1. It always (99.99% of times) makes sense to share your blog articles on Facebook
2. Share your blog articles as Facebook page posts
3. Use the Facebook Audience Optimization feature
4. Take your time to write a powerful headline (use numbers, keep it actionable)
5. Write a compelling introduction (start with a question, make a bold statement)
6. Use symbols and emojis for extra attention
7. Craft the perfect Facebook post image (standard size is 1200px x 628px)
8. Avoid using stock photos and develop a strong brand language
9. Test large-format images vs. the regular link posts
10. Test carousel and slideshow formats when sharing posts on your Facebook page
11. Ask for your team’s support – get them to like and share
12. Promote your blog articles on Facebook for higher reach
13. Set up a Facebook Boosted post or promote your blog article as a Facebook ad
14. First, advertise to your fans, brand ambassadors, and existing customer base
15. Test multiple target audiences (past blog readers, people interested in the topic)
16. Measure the right metrics (CTR, CPC, time on page, pages per session, conversions)
17. Track paid and non-paid social media traffic separately in Google Analytics
18. See Facebook traffic as one line, not five lines in Google Analytics by using Search & Replace filter

There you go. Now go to your Facebook page and share a blog article, then create a Facebook promoted post or an ad, and enjoy the increased blog traffic!

The post How to promote your blog in 2018 – 18 tactics for more traffic via Facebook appeared first on Marketing Fix blog.

You know these magical too-good-to-be-true marketing hacks that you discover just a little bit before everyone else? Audiences aren’t used to them yet, so they work like a charm.

If you could have a hack like that every other week, your marketing results would go like ?.

This article’s about one of these hacks that only a few marketers are taking advantage of. But make sure you’ll apply this quickly as soon everyone will be talking about it!

Pssttt…

Alright here it comes:

Facebook allows publishers to include emojis in any part of their posts or ads.

The magic of emojis in Facebook posts

We recently ran a small Facebook ad A/B test with SaaS brand Scoro to test whether emojis have any effect on the click-through and engagement rates. They did.

The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji. ? ?

(Full disclosure: We didn’t have 10 000+ impressions and a sufficient amount of click-throughs to say this test was 100% statistically significant. So look at it as a fun test to replicate.)

Emojis in Facebook ads sound like a great opportunity but only a few marketers advertising in PPC channels are taking advantage of it. Up next, there’s a straight-to-the-point guide to get emojis into your Facebook posts and ads.

The complete guide to using emojis in Facebook ads

This guide will quickly explain how to add emojis to Facebook promoted posts and ads.

For what I know, the tactic’s super easy to use and works just swell.

Step 1: Add you post or ad to Facebook

First, add a new post on your Facebook page or go to the Ads Manager to create a new Facebook ad.

This looks kind of dull… Let’s add some emoji power.

Step 2: Find the emojis

Go to Emojipedia (my go-to-resource for emojis) and browse for the perfect emoji. After you’ve found it, copy it to your clipboard.

Step 3: Add emojis to your Facebook post

The next step is pasting it to your Facebook post (or ad): Just got to the text, headline or post description and paste the emoji.

(That many emojis is clearly an exaggeration. Or is it? … ? … )

If you’re working on Facebook ads and using Ads Manager or other ad managing tools, you can copy-paste the emoji just as easily.

Just copy from Emojipedia and paste it in the text editing box.

Inspiring examples

Now that you know how to add emojis to Facebook ads and Facebook posts, I also wanted to share some of my favourite examples of Facebook ad designs and emojis in posts.

Here’s one by Buffer:

Here’s a cool example by KlientBoost:

The emoji A/B test we did with Scoro:

The ad with a red flag emoji in the headline had the CTR of 0.846% and while the ad with no emoji had the CTR of 0.351%.

Tip: The best practice is to add emoji to one text box of your Facebook post or ad. If you’ve decided to add emojis to the headline, don’t oversaturate the post by adding them also to the link description, etc.

Now, go and do it.

And think twice before you share this post on social media. After all… you don’t want everyone to know about this hack, right?

The post How to Use Emojis in Facebook Ads ? [Complete Guide] appeared first on Marketing Fix blog.