I put off starting this article on marketing AI armageddon for over a week.

The mental overload from infinite AI use cases is real.

To the point that, finally, to give this sense of chaos a tangible image, my brain time-travelled 2 million years back to Pleistocene.

The image that arose in my head at 9pm on a Wednesday evening was of a woolly mammoth.

A dead woolly mammoth, to be exact.

(Certainly not what ChatGPT would suggest. All for the better, perhaps…)

So here we are, in the early Pleistocene.

The planet is much warmer and wet. All across African savannahs, herds of proboscideans (mammoth ancestors the size of small trucks) are crunching on shrubs and twigs.

Then, sadly, one of them is taken down by an ancient pathogen.

There it is, laying in the tall grass, waiting to be eaten by the first Homo habilis to come upon a dead mammoth.

Imagine a hairy human ancestor—let’s call him Charlie.

Out on his daily hunt, Charlie finds the brown mountain of meat. He doesn’t know it’s a miniature mammoth. What he does know is that his fifteen children are hungry, and animal meat very yummy.

Now, put yourself in the shoes (pardon, an anachronistic pun) of Charlie.

You’re a tiny human standing beside a huge mammoth cadaver, unsure what to do about it.

At first, you walk a few circles around the animal, contemplating not whether, but how, to break it apart. You shrug, then shiver at the thought of having to tear the whole thing to pieces and carry it home. It would take you several days, 100 kilometres back-and-forth. You’d rather leave it there, go home to a cave and bring it up again.

Soon, it will all come to seem like a distant bad dream.

The AI marketing mammoth

The mammoth is a fitting metaphor to describe how most marketers feel about AI.

It’s something supposedly good. But it’s also horribly big. Too big to make heads or tails of it.

And yet, you read another LinkedIn post and decide to check out Claude Code. First, you shrug. Then, you shiver. And because it’s a capitalist tech-driven world, you take out your stone dagger (trackpad) and cut (tap) into the pelt (signup button).

Yuck.

This was my first thought, too, when downloading Claude Desktop 6 weeks ago.

Then, I took some days to read my favourite marketing newsletters’ recent archives. When I returned to the real world, my eyes were sore and my head haloed with an artificial 3D ring.

The AI overwhelm is real

The key reason for marketers being stressed out over AI is that we look at it as one huge beast.

While, in fact, it’s an entire marketing team.

Just like a mammoth has legs, trunk, and belly, your marketing team is made up of several specialists.

But read five posts on your LinkedIn feed, and your mind reels. AI-led sales outreach, blog post generation, ASO optimisation, marketing asset design, etc. etc. etc. And you, feeling like I need to do it all NOW.

Because only a loser couldn’t implement 10 commandments by 10 diverse marketing experts in one week. Because only the bad marketers, soon to be replaced by AI, would fail to set up 100 new Claude Code skills and foundations and grow their company’s blog traffic + inbound leads 700% MoM in three months.

Right?

Ummm… There used to be LinkedIn posts about CMOs explaining to CEOs why this can’t be done.

I want to return to that pre-AI world.

But of course, I can’t.

To stay competitive as a marketer in 2026, you have to adopt AI to some extent.

Deconstructing the AI marketing mammoth

The most helpful thing for me, when returning to the marketing realm after 8 months of writing my sci-fi novel, was to deconstruct the AI machine.

It’s really not that different from joining a new company as marketing lead. Which is exactly what happened as I joined Roleo as their part-time founding CMO.

If you’re a full-stack marketing lead, you want to do (read: rescue) everything at once. There are obvious fires to put out. Meanwhile, you’re supposed to build a long-term marketing strategy, set up KPI tracking, launch paid advertising, and set up social media accounts. Not to speak of product launch support and website revamp.

It’s the same way with AI.

The abundance of AI use cases in marketing leads to decision fatigue and paralysis.

According to thousands of LinkedIn posts by the “experts” who use ChatGPT to scrape and rephrase their “expertise” into “comment for skills” posts, you should use AI for everything.

• Competitive research
• Daily & monthly planning
• Paid ads design & optimisation
• Content marketing & ASO
• Website & assets design
• Outbound sales outreach
• Social media growth
• Media outreach & PR stunts

The advanced gurus even suggest that you to build your AI second brain.

Sorry, Kieran. While I consider you one of the best marketing AI experts, I choose to keep my single brain and plan my own life.

The best way to overcome the sense of helplessness is to break the “AI in marketing” project into small, digestible pieces.

Marketers who stress about AI are looking at it as a single project. The solution is to break it apart and tackle it project by project.

Instead of saying: “I need an AI control centre for marketing.”

You could say: “I’d like to set up Claude Cowork to help me with competitor research and blog article writing.”

What changes is the project’s magnitude. By verbalising the exact outcome, you give yourself the agency to finish it.

1. Identify 2-3 marketing AI use cases that would benefit you most (time savings or more quality output).
2. Create a timeline for building out a Claude Cowork (foundation + skills) project for each.
3. Take 3-4 weeks to build the Claude project, test it, teach it, and start benefitting from it.

Let the final point settle in.

Setting up Claude Cowork for high-quality output takes time. It can’t be copy-pasted from a LinkedIn post comment.

Which AI marketing use cases should you explore first?

It depends on your role in the company, and how advanced your marketing game already is.

Further, there are still some use cases where AI simply can’t replace human intelligence, creativity, and skills.

Like designing ad creatives or writing opinion essays. I didn’t use any AI to write this newsletter, only for spell-check later.

The image below shows how GTM teams use Claude Code. (GTM = product marketing, sales, growth, lead gen.)

Take 30 seconds to consider where AI is most useful for you. (Remember: you are one person, not a team of twenty.)

As a full-stack marketer working with early-stage companies, my needs are quite different from the above chart. I don’t work with sales; I have to deliver immediate growth.

If you’re a mid-level marketer in a large team, specialised in 1-2 things, let me tell you this: Big companies hire automation experts to set up complex AI systems, including for marketing tasks. These people are paid €250k/year plus.

If you’re in a team of 5+ people, it should be your CMO, not you, who sets up Claude Cowork for the marketing team. And ensures it’s aligned with the rest of the company.

How I’ve been using Claude this far

Here are the primary tasks I’ve used Claude for over the past six weeks, and where I found it helpful vs. adding to the chaos.

1. Competitive research: 8/10

Claude saved me 80% time by collecting all information in a spreadsheet. I still had to specify the competitors to check, collect relevant screenshots, review, analyse, and summarise.

2. Product marketing copy: 6/10

This use case only became useful after I set up a Claude Cowork project with detailed foundation files for brand voice, product features, competitors, and audience. It took me 3 working days and was totally worth it. I use it for drafting website and product launch copy, then rewrite everything in the end. It’s great for creating a logical structure and covering all important points. Also, for brainstorming 50 different headlines with a slightly different angle and wording.

3. Social media ideas & copy: 5/10

Horrible for original ideas. But once you set it up as Claude Cowork project, it can help with the first draft. Create brand voice guidelines, and provide detailed, original input. (No dropping in 50 LinkedIn posts by other people and asking the algos to copy them. In gastronomy, you can turn stale bread into delicious pudding; it doesn’t work in marketing.) In the end, I always rewrite the whole draft and use Claude for review.

4. Meta ads copy: 7/10

Actually pretty good, once you’ve set up Claude Cowork (see point 2).

5. Meta ads design: 1/10

A complete waste of time. Don’t believe anyone who tells you otherwise. Even the AI-design oriented tools like Figma, Adobe, Claude Design can’t properly render logos and align text. No shortcuts: learn Figma or hire someone.

6. Ideation & research: 5/10

I tried asking Claude for fun Latitude59 tech conference marketing stunts. It suggested some ok stuff. But ok is not good enough. In the end, it took me a 2h walk around East London to come up with the actual idea.

7. Charts & graphs design 8/10

I’m giving it a high rating because creating the visual below took me 10 minutes with Claude Design, from project setup to download. Caveat: I had to prepare a Figma file with brand assets and chart examples, which took me 2 hours. Plus you’ll need a CVI. Even so, huge time savings ahead.

While many pros recommend using Claude Code, you can do most marketing work with Claude Cowork. It’s got chat-based interface instead of Terminal.

“Just three months after launch, Cowork (32%) has already surpassed Claude Code (31%) as the primary Claude product among GTM operators we surveyed,” Maja Voje and Kyle Poyar reported in April 2026.

The survey of 200 GTM specialists confirmed that many prefer Cowork, especially for content creation, product and growth marketing.

Where I wouldn’t use AI as a marketer (and a human being)

Roughly 75% of the AI use cases the LinkedIn experts hype, I’d never use myself.

They either take more time than they save, or produce low-quality results.

1. Reporting & ad account optimisation: I prefer to do it manually every week, and process the information with my own brain.

2. Website & ad design: It’s just not working yet. I made some graphics with Claude Design for this newsletter. Not sure I ended up saving time.

Meanwhile, I was working on rebranding Marketing Fix this week, and did everything manually on Figma. Claude was helpful for researching premium typefaces. I then browsed are.na for hours to research colour swatches, editorial style, and typography. Finally, I designed everything manually on Figma.

3. Social media & newsletter writing: I’m a writer, after all. And I find something deeply degrading about serving other human beings “content” written by a machine. Just as I wouldn’t serve my friends Snickers and McDonald’s fries.

4. Human-to-human communication: I understand why sales teams contacting 100s of people each week automate the process. You can do it with Apollo, Clay, etc. But as I only send 5-10 work-related texts per week, I prefer to write them myself.

The stuff you don’t need AT ALL

I’ll end my rant-slash-therapy-session by repeating my unswayable belief:

There are many overcomplicated marketing AI use cases nobody actually needs.

Here’s an example of the type of LinkedIn post we’d all be better off without.

What it does is expand a single Claude Cowork use case into 20 “agents.”

Most of these are useless to your decision-making. They only add noise and extra work.

And extra anxiety.

Instead of creating 20 AI agents, you could simply set up a Claude Cowork project with a solid foundation and 5-6 skills for ideation and content creation. It writes all the assets in one task, instead of being uselessly broken down into 10 different details. Plus you might set up some bot for reaching out to collaborators and answering comments, if the volumes are high.

The branding, reporting, and designs you still have to do manually. That is, if you want them to be any good.

How to get started?

You probably already have.

It’s me who returned to marketing after a hiatus, and had to begin learning from scratch.

But in case you want a reset, or are still in the overwhelm phase, I recommend that you start following 4-5 people who are real experts on the subject.

Here are my go-to marketing newsletters on AI:

• Maja Voje: GTM Strategist
• Kieran Flanagan: Marketing AI in Action
• Ruben Hassid: How to AI

I will also be sharing detailed breakdowns of how I use AI for marketing tasks in Marketing Fix blog and Substack.

Help to keep me motivated by inviting other marketers and founders. Share Marketing Fix.

Coding skills vs. taste

There’s a new discourse about taste being the AI era’s most valuable skill.

I agree.

When anyone can generate marketing text and visuals in a single prompt, curation and authentic ideas become key differentiations.

As a marketer, you should be well aware that as long as your product is alright, original branding is what makes it stand out.

What can’t be prompted is something that didn’t exist before you created it.

“Writing, good writing, will therefore always be a place where something unknown, something which didn’t exist before, is given existence,” the Nobel Prize-winning Norwegian author Jon Fosse wrote.

Instead of sweating about learning to code, become genuinely curious about art, dance, books, film—whatever you fancy.

Spend time away from your screen, in the real world. Because the people you’re marketing to, god bless, are still not running on AI brains.

Here’s a list of the best books I read a few years ago. Perhaps you’ll find something to get you started.

Further reading recommendations:

• Marketing Audit: Free Checklist of 95 Questions
• The Marketing Tools I Use Every Single Week
  

The post Dismantling the AI Marketing Mammoth appeared first on Marketing Fix blog.

In this marketing audit guide:

• Explanation of what is a marketing audit
• List of marketing audit chapters
• Guide on how to conduct your own
• Thoughts on using AI to save time
• Free checklist of 95 marketing audit questions

What is a marketing audit?

After working on 45+ marketing audits, each of which takes 20-40 hours, I’ve spent ca 1,350 hours of my waking life (that’s about 84 days!) switching between tabs and docs.

How did I end up writing the audits? And why?

It’s rare for agencies or consultants to offer marketing audits as a standalone service. They’re usually done in-house, by the CMO. Or by an external auditing agency as part of a bigger project.

And yet, the need for an audit of a company’s marketing activities arose every time I started working for a new brand.

A 360-degree marketing audit is the fastest way to:

1. Get an exhaustive overview of what’s worked / not worked.
2. Understand each marketing channel’s state and ROI.
3. Research competing brands’ USPs and tactics.
4. Map new ideas and opportunities for growth.
5. Align company-wide goals with those of marketing.
6. Get a prioritised roadmap for the next 6 months.

Think of a marketing audit as a complete check-up of your marketing strategy.

Audits are done 1-2 times per year, and give you a deep dive into your marketing efforts to see what’s working and what’s not, and what could be optimised for better results.

You end up with a clear roadmap for the next 6-12 months.

What does a marketing audit cover?

When conducting marketing audits for my clients, I usually spend 20+ hours collecting, analysing, and formatting the information.

The resulting Google Docs file is about 60 pages long (including screenshots).

That’s a lot of hours and pages…

But if you think about it, there are also many different aspects to marketing. A well-researched and actionable marketing audit covers every aspect of your marketing strategy, from acquisition to engagement to retention.

The best way to do a marketing audit is by taking the 360-degree approach.

You should cover all the key aspects of your growth and marketing strategy, from planning and reporting to detailed per-channel analysis.

Eight key chapters of a marketing audit:

1. Results & Reporting
2. Brand & Value Proposition
3. Website/App & Acquisition Flow
4. Customer Acquisition
   1. Growth loops
   2. Paid ads
5. Social Media Marketing
6. Content Marketing & SEO
7. Email Marketing & Automation
8. Summary & Next 12 Months’ Plan

How to get started with a marketing audit?

1. Define your marketing audit goals.
2. Set up a Google Doc with all chapters.
3. Block 2-4h every day to complete the audit in 1-2 weeks.

1️⃣ Start by defining what you want to get out of your audit.

• Is your goal to improve ROI or find new ways to scale?
• Are you looking to identify weak points in your strategy?
• Just checking if your marketing strategy aligns with the CEO’s view?

Be clear about what the final audit result should look like before you start.

2️⃣ Set up a Google Doc with all chapters.

The hardest part is to start the project. Just do it.

I like writing marketing audits in Google Docs, as they’re great for formatting, including screenshots, and team comments.

Alternatively, you could use Notion or a Miro board.

3️⃣ Block 2-4 hours of time daily.

Writing a marketing audit is not a multitasking side task. Your brain needs to go into deep-focus mode where it can take in lots of information, analyse it, make connections, and come up with strategic takeaways.

I usually aim to write a full chapter in one sitting. It ends up saving a lot of time, because you don’t have to reopen all the tabs, get back into the mindset, etc.

It’s best to work on your marketing audit in the morning, when your mind’s not yet cluttered with Slack threads and meetings.

Can you use AI for auditing?

There is one part of the marketing audit where AI tools like Claude Cowork can save you time.

That’s competitive research.

I like to create a list of 10-15 competitors, and ask Claude to scrape their website and socials, then create a spreadsheet with relevant URLs, positioning and value props.

But even then, I’ll manually click each of the URLs and analyse their websites and social posts to know what’s actually there. I also collect screenshots of good examples (website blocks, USP wordings, paid ad creatives) and add them to Google Docs with my own commentary and takeaways.

As to the rest of your audit, you’ll only waste time trying to cheat with AI.

The whole point of the marketing audit is to view, analyse, and process everything with your own wise human brain.

And, obviously, you’re the only person who can come up with meaningful takeaways and next steps.

Use AI cautiously. Otherwise, you’ll end up with lots of gibberish that does not lead to any improvements or change.

95 marketing audit questions: checklist

Below, you will find five marketing audit questions for each chapter. That’s a total of 40 questions. How about another 55 to write a substantial, detailed overview?

Access the Notion page with the full checklist by subscribing to the Marketing Fix newsletter. Get the Notion Library of 95 Marketing Audit Questions.

You will find the link to Notion in your Welcome email.

Once in, you can copy the library to your account for tracking your progress. Tap “Duplicate” icon in the top-right corner.

Chapter 1: Reporting & Results

1. Have you got an up-to-date weekly/monthly KPI sheet for marketing ROI tracking?
2. Is your current marketing reporting sufficient and gives a clear overview of per-channel ROI?
3. Is there a clear marketing plan & budget for the next 6/12 months?
4. If working with agencies: Is there transparent monthly reporting on KPIs like Cost-Per-Lead and ROI?
5. Can you track the results & ROI of every marketing channel you spend on?

Chapter 2: Brand & Value Proposition

1. Who is your ICP – ideal customer profile? Is there a clear understanding about it across the organisation?
2. Are your brand USPs strong enough to convert people to buyers?
3. What is your #1 touchpoint where future customers form an opinion of your brand?
4. Does your brand leave a high-quality and trustworthy first impression?
5. Does the #1 touchpoint clearly (and immediately) communicate your product and its 1-2 top USPs?

Chapter 3: Website/App & Acquisition Flow

1. Does your website leave a high-quality and trustworthy first impression?
2. Does the #1 touchpoint clearly (and immediately) communicate your product and its 1-2 top USPs?
3. Is there a clear CTA (in website header) with the next step you want the visitor to take?
4. Do you use numbers and client logos to communicate your USP + social proof on your Home page?
5. Are your product(s) and features/benefits well visualised & communicated on the Home page?

Chapter 4: Customer Acquisition

1. Do you have a clear documentation of all paid and non-paid marketing channels with results and ROI?
2. What are your TOP 2-3 acquisition channels that drive sales and revenue?
3. Have you done any offline advertising campaigns in the past 12 months? Describe results.
4. Are there any paid channels with low performance & negative ROAS?
5. Are there any channels underperforming or delivering diminishing returns?

Chapter 5: Social Media Marketing

1. What are your brand’s active social media marketing channels?
2. Are all of your social media accounts active and getting regular engagement?
3. Are your social media profiles consistent in branding (logos, banners) AND messaging (tone of voice)?
4. Is your social media content having high engagement (likes, comments, shares, DMs)?
5. Do you have a social media strategy & plan laid out for 2+ weeks in advance?

Chapter 6: Content Marketing & SEO

1. Is organic content marketing an active customer acquisition source for your brand?
2. How are you driving traffic to your organic marketing channels? Does your audience engage with it?
3. How has ASO (Agentic Search Optimisation) affected your website traffic?
4. How visible are you in ASO results compared to competitors?
5. Is your marketing content relevant and interesting to the ICP?

Chapter 7: Email Marketing & Automation

1. Is automated email marketing part of your strategy? Have you mapped it out?
2. Are your automation workflows set up for key customer touchpoints (welcome emails, abandoned cart reminders, re-engagement campaigns)?
3. Do you have an email automation strategy to convert cold leads into customers?
4. Are you leveraging behavioural triggers (downloads, product actions, purchase history) for personalised automation?
5. How clean is your email list? Are inactive or unengaged subscribers being managed or removed?

Chapter 8: Summary & Next 12 Months’ Plan

1. Based on the audit & competitor research, how would you evaluate your current marketing strategy and results?
2. What are the weakest links in your current marketing strategy that lower your conversion rates?
3. What are the TOP 3-5 marketing activities/channels that deliver results?
4. What are the marketing activities with no ROI that you should stop spending resources on?
5. If you had to 2x your customer acquisition in the next 6 months, where would you focus?

Final recommendation

Summer is one of the best times for conducting a marketing audit.

Half the team’s off, and so are your customers.

Slow office days mean lower distraction. And this is just what’s required for a good, productive writing day.

Worried about not having enough experience?

That’s just another excuse. As with many things in life, Google is your best friend whenever in doubt.

Give it a go!

Not sure you have enough experience–or time–to write your own audit? You can hire me to do it for you. Read more here.

Further reading recommendations:

• 30min DYI Facebook Ad Account Audit
• 25+ Best Marketing Newsletters in 2025 – Read by TOP 5% Marketers

The post 95 Marketing Audit Questions: Free Checklist appeared first on Marketing Fix blog.

The ones that are truly worth subscribing for, and don’t just leave your inbox clogged with unread messages.

As a practicing marketing expert, I’m reading tens of newsletters every week. And I’m going to share my curated list of those that never fail to deliver original ideas and applicable advice.

Best marketing newsletters at a glance

Keep reading for an overview of each newsletter, links for subscribing, and even more suggestions.

Why should you read marketing newsletters in 2026?

These days, no top marketers learn by reading articles in old marketing blogs.

Instead, they search their LinkedIn feeds for the latest news and discussions.

And they open their inboxes to find new deep dives on growth tactics, social media hacks, and strategic GTM by the leading content creators in industry.

One thing that amazed me while researching the best marketing and growth newsletters is the abundance of excellence.

Two more takeaways:

1. 75% of the big newsletters run on Substack.
2. And their creators make millions of $ annually from subscriptions, courses, and consulting.

Huh, what a world!

So all the more reason for them to pour hours, thought, and craft into the weekly dispatches. And all the more reason to subscribe and get the top-quality articles (mostly) for free.

I’ve listed my top marketing newsletters that I genuinely value and read. They’re my go-to Narnia closet for new ideas, marketing tools, and growth tactics.

Best newsletters for newsletter & creator growth

Let’s start with the best marketing creators that write about building audience and selling products.

1. Growth in Reverse by Chenell Basilio

Subscribers: 40k+ · Platform: Substack · Frequency: Weekly · Best for: Newsletter operators and creators focused on growing their email list

If there’s one newsletter I never let sit unread, it’s Chenell’s. Every week she spends somewhere between 20 and 25 hours reverse-engineering a single newsletter’s growth story. How they got their first 1,000 subscribers, what referral mechanics they built, which lead magnets actually converted, where they plateaued and why.

The format is distinctive: part case study, part teardown, part annotated playbook. You don’t just learn what worked, you see the specific sequence of decisions that got there.

What makes it genuinely useful beyond newsletter creators is that the growth levers she surfaces: onboarding sequences, referral incentives, and audience segmentation advice translates easily to product-led companies too. If you’re building an audience of any kind, this is essential reading.

Start with: “7 Newsletter Growth Strategies From Studying Top Creators”

2. Creator Science by Jay Clouse

Subscribers: N/A (multi-million dollar creator business) · Platform: Ghost · Frequency: Weekly · Best for: Creators and solopreneurs building content-led businesses

Jay’s positioning — “helping creators grow through observation, experimentation, and iteration” — sounds calm, but the content is sharper than that. He writes about the decisions behind building a creator business with real rigour: what he tested, what the data showed, what he changed.

Recent issues have wrestled with genuinely hard questions: how to build a content strategy that isn’t algorithm-dependent, when to lean into AI and when it undercuts your value, what it actually takes to get people to pay for a membership.

He’s one of the few people writing about the creator economy who doesn’t make it sound easier than it is.

Start with: “The Barbell Content Strategy”

3. Marketing Fix by Karola Karlson

Subscribers: 15k+ · Platform: Substack · Frequency: Bi-weekly · Best for: In-house marketers and startup founders who want proven tactics and honest takes, not hype

Marketing Fix is written by one of the leading European marketing experts. With her 12y of experience in 50+ tech companies, Karola has plenty of proven tactics to share.

Every issue of Marketing Fix covers one specific, broken thing in startup marketing and works through how to fix it: a landing page that isn’t converting, a Meta ad account that stopped scaling, an email sequence that leaks subscribers.

The angle is practitioner-to-practitioner. No “here are the 7 pillars of” anything. Just what’s worked across 50+ startups and what has failed expensively.

Each issue also includes 3-5 cultural recommendations to build your taste and knowledge. The most valuable marketer skill in the era of AI.

Start with: Free Library: 95 Marketing Audit Questions

4. Newsletter Operator by Matt McGarry

Subscribers: 50k+ · Platform: beehiiv · Frequency: Weekly · Best for: Founders and creators running newsletters as media businesses

Matt has spent north of $20M on newsletter growth — buying subscribers, managing lists for The Hustle and Milk Road, building his own audience from scratch. Newsletter Operator is where he documents what he’s learned.

About 80% of the content is directly about newsletter mechanics: paid acquisition channels, deliverability, monetisation models, engagement tactics. The other 20% is candid business-building content — experiments that didn’t work, how he structures his own operation, what he’d do differently.

In 2026 he’s been writing a lot about whether newsletters are still worth building as AI changes content distribution. His answer is nuanced and worth reading.

Start with: “Are newsletters still worth it?”

Best newsletters for GTM, product & B2B growth

If you’re interesting in learning about product growth and grow-to-marketing strategy, these are the best five newsletters to subscribe to.

5. Behind the Craft by Peter Yang

Subscribers: 140k+ · Platform: Substack · Frequency: Weekly · Best for: Product managers, engineers, and tech professionals who want practical AI workflows

This used to be called Creator Economy. It’s now Behind the Craft, and the editorial pivot is significant: it’s almost entirely practical AI tutorials now.

Not the “AI will change everything” think-piece variety, but step-by-step guides: how to vibe-code a working prototype in 15 minutes, how to set up AI agents, how to build an MCP, how to use Claude Code for real work.

Peter has 10+ years of product experience at Roblox, Reddit, Amazon, and Meta, which gives him a useful filter for what’s actually worth your time versus what’s hype. At 140k+ subscribers, it’s clearly resonating, particularly with PMs who want to stay ahead of what AI is changing in their work.

Start with: “7 Advanced AI Prompt Techniques”

6. GTM Strategist by Maja Voje

Subscribers: 33k+ · Platform: Substack · Frequency: Weekly (Fridays) · Best for: Founders and GTM leads at early-stage startups navigating product-market fit

Maja has worked with 750+ companies on go-to-market strategy and wrote the book on it. Literally, her book Go-To-Market Strategist became an international bestseller in 2023. The newsletter is the weekly distillation of what she’s seeing in practice.

In 2026, her content has a heavy AI-GTM angle: how to build GTM campaigns using Clay and Claude Code, how AI agents are replacing SDRs, what content engineering looks like as a distribution strategy. She’s also running original research, her “State of GTM Engineering 2026” survey is the kind of thing you’ll reference for months.

It’s one of the most practically structured newsletters in this list. Every issue has a clear takeaway you can implement the same week.

Start with: “3 Big Ideas for the AI-First GTM Era”

7. Growth Unhinged by Kyle Poyar

Subscribers: 84k+ · Platform: beehiiv (migrated from Substack, January 2026) · Frequency: Weekly · Best for: B2B operators and founders focused on PLG, pricing, and GTM

Kyle spent 15 years at OpenView (the VC firm that literally coined “product-led growth”) helping software companies scale from $1M to $100M+ ARR. He knows what the benchmarks actually are, not what founders claim they are.

Growth Unhinged publishes some of the most data-rich content in this space: real monetisation benchmarks, pricing teardowns, analysis of which GTM motions are working in the current market. His 2026 reporting on “the state of B2B monetisation” and “who’s actually hiring in GTM” are examples of original research that competitors can’t easily replicate.

He moved from Substack to beehiiv in January 2026, partly a technical decision, partly a signal of where serious newsletter operators are going.

Start with: “The state of B2B monetisation in 2026”

8. How They Grow by Jaryd Hermann

Subscribers: 56k+ · Platform: Substack · Frequency: Irregular (very infrequent in 2026) · Best for: PMs and founders who want deep company growth analyses

Honest caveat first: Jaryd posted once in 2026 (February, “I’m back, but different”) and hasn’t published since. He’s gone through extended hiatuses before and the writing quality when he does publish is exceptional — but you should know what you’re signing up for.

When it’s active, How They Grow publishes some of the most thorough company analyses available anywhere. His teardowns of Canva, PostHog, June, and others go 10,000+ words and surface strategic decisions most observers miss. The “Why They Died” series — post-mortems on failed companies — is equally valuable.

Worth subscribing if you can tolerate irregular delivery.

Start with: “How PostHog Grows: The Power of Being Open-Core”

9. Demand Curve Growth Newsletter by the Demand Curve team

Subscribers: 100k+ · Platform: Custom · Frequency: Weekly · Best for: Founders and growth marketers wanting tested, tactical growth plays

Demand Curve publishes its 300th+ issue in 2026 and the editorial focus has shifted noticeably toward AI search and brand discoverability. Their recent issues such as “Why AI ignores your brand,” “How to overtake incumbents in AI search,” “The recommendation layer” are tracking a genuine shift in how people find products that most marketing newsletters are still catching up with.

The original format — three battle-tested growth tactics per issue, sourced from real startup experiments — remains, but it’s now supplemented by deeper strategic questions about what growth even means when AI mediates discovery.

Start with: “Why AI ignores your brand” (May 2026)

10. Lenny’s Newsletter by Lenny Rachitsky

Subscribers: 1M+ · Platform: Substack · Frequency: Weekly · Best for: Product managers and tech career builders at every level

The scale is hard to argue with: over a million subscribers makes this the most-read product and growth newsletter in the world. The quality matches it.

Lenny writes a deeply researched advice column that covers product strategy, growth frameworks, hiring, career development, and increasingly in 2026, the practical implications of AI on product work. He also publishes expert guest posts that are often as good as his own writing. The paid tier includes a 30k-member Slack community that has become a genuine professional network for PMs.

It’s broad by design — which means not every issue will be directly relevant — but the hit rate is high enough that it’s worth staying subscribed to.

Start with: “A guide to advanced B2B positioning” (2026)

11. Elena’s Growth Scoop by Elena Verna

Subscribers: 94k+ · Platform: Substack · Frequency: Weekly · Best for: Senior growth operators and product leaders at B2B SaaS companies

Elena has held growth leadership roles at Miro, SurveyMonkey, Amplitude, and Dropbox. She’s now doing growth at Lovable, which means her 2026 writing has a strong AI-native product angle: how vibecoding changes distribution, what it means when your product’s users include AI agents, how retention thinking changes when software is disposable.

She writes with strong opinions and doesn’t hedge them. “Revenue addiction kills companies.” “IC work is the new career flex.” You won’t agree with everything, but you’ll leave each issue having thought harder about your assumptions.

The 40% open rate on a 94k list is the real signal here.

Start with: “Your product has a new user. It’s not human.”

Best newsletters for social media marketing

Social media and paid social marketers. Here comes your list.

12. Link in Bio by Rachel Karten

Subscribers: 111k+ · Platform: Substack · Frequency: 2x weekly · Best for: Social media managers, brand social leads, and content strategists at consumer brands

Rachel ran social for Bon Appétit and Epicurious before going independent. That background — a social Webby Award, a National Magazine Award — is part of why the newsletter works. She’s talking to practitioners, as a practitioner, about the realities of doing social at real companies.

The format alternates between long-form interviews with the social managers behind recognisable brands (NASA, FIGS, LA Metro, Fishwife) and shorter strategy-focused issues. The quarterly Brand Social Trend Reports are some of the most widely shared documents in the social media world.

With 111k subscribers after five years, it’s clearly filling a gap that no one else has quite closed.

Start with: “Brand Social Trend Report: Q1 2026”

Recommended reading in this blog: If you’re still deciding whether social is worth your time and budget at all, I wrote about whether brands should go all in or all out on social in 2025.

13. Social Files by Tommy Clark

Subscribers: 17k+ · Platform: beehiiv · Frequency: Weekly · Best for: B2B founders and marketing leads building a LinkedIn presence

Tommy runs Compound Content Studio and writes about what he’s building and observing in B2B social — primarily LinkedIn. The focus is narrow enough to be genuinely useful: executive-led content, founder-led content systems, how to measure whether your social activity is doing anything.

His “State of Executive-led Content” reports have become a useful benchmark for B2B social. In 2026 he’s been writing increasingly about authenticity erosion — what happens to founder content quality as AI makes it cheap to produce.

Start with: “The state of Executive-led Content (April 2026)”

Recommended reading in this blog: If you’re running paid alongside organic, get inspired by these 105+ LinkedIn ad examples from fast-growth brands.

14. The Social Juice by Jaskaran Singh

Subscribers: 36k+ · Platform: Substack · Frequency: Weekly (Sundays) · Best for: Marketers who need a concise weekly digest of what changed in marketing and social media

The Social Juice is a weekly briefing, not a deep dive. Jaskaran covers platform updates, ad tech changes, consumer mindset shifts, and brand campaigns — all in one readable issue every Sunday.

What sets it apart from other news-roundup newsletters is the cultural framing. He’s not just listing what happened; he’s connecting it to how consumer behaviour and brand strategy are shifting. “AI won’t kill marketing. We’ll do it ourselves.” is a good example of the editorial angle.

Start with: “This Week in Marketing: Evidence of Social Media Outrage vs. the Emergence of AI Sloptainment”

15. Geekout by Matt Navarra

Subscribers: 30k+ · Platform: beehiiv · Frequency: Weekly (Fridays) · Best for: Social media teams at enterprise brands who need to track every platform change

Matt Navarra has been covering social media platforms for over 20 years. Geekout is his weekly dispatch of everything that moved in the social media world that week: new Instagram features, Meta’s AI developments, TikTok regulatory news, LinkedIn changes.

If your job requires knowing what every major platform is doing, this is the most comprehensive single source for that. The audience includes teams at Netflix, TikTok, McDonald’s, and Amazon. It doesn’t offer analysis so much as excellent, exhaustive curation.

Start with: Any recent issue, the format is consistent and the value is in the completeness.

Best newsletters for paid advertising

Let’s move on to the dollar land: newsletters for marketers overseeing paid ad campaigns on Meta, LinkedIn, TikTok, and more.

16. The Performers by Aazar Ali Shad

Subscribers: 13k+ · Platform: beehiiv · Frequency: Weekly · Best for: Media buyers, creative strategists, and performance marketers running paid social

Aazar is a rare thing: a serious practitioner who actually shares what he’s learning from running campaigns. The Performers reverse-engineers what’s working in paid social: specific ad formats, hook structures, creative testing methodologies, brand breakdown. Real examples included.

In 2026 the focus is increasingly on AI-generated ad creative: what’s working, what still needs a human, which AI ad formats are printing results and why. “AI Ads That Are Printing” and “25 Hooks to Scale Your Next Winning Ad” are representative of the practical, no-preamble style.

Start with: “5 Creative Insights from $50M Spend Ad Accounts”

17. Bram’s Buzz by Bram Van der Hallen

Subscribers: 100k+ LinkedIn followers · Platform: LinkedIn Newsletter · Frequency: Monthly · Best for: Digital advertisers and performance marketers running Meta campaigns

Bram is a Belgium-based Facebook Ads specialist, one of the top 25 PPC experts globally according to multiple rankings, and his newsletter is published exclusively on LinkedIn, which makes it unusual in this list.

Every issue covers Meta platform updates: new ad features, algorithm changes, tracking tools, consent mode updates. It’s more news briefing than strategic commentary, but if you run Meta campaigns, the timeliness and technical accuracy are genuinely valuable.

Worth noting: because it’s LinkedIn-only, you need to follow him there rather than an email subscription.

Best newsletters for buyer psychology & marketing ideas

18. Why We Buy by Katelyn Bourgoin

Subscribers: 63k+ · Platform: Kit · Frequency: Weekly · Best for: Marketers, copywriters, and founders who want to understand the psychology behind purchasing decisions

Each issue of Why We Buy explains one cognitive bias or psychological principle and shows how it applies to marketing and messaging. Normalcy Bias. The Baader-Meinhof Phenomenon. Framing. The Dunning-Kruger Effect.

The format is deliberately contained — short, specific, immediately applicable. Katelyn doesn’t overexplain. You read it, you understand something about how people make decisions, and you think about where you’re leaving that insight on the table in your own marketing.

It’s one of the most consistently useful newsletters in this list, which is partly why it’s built to 63k without the kind of hype that surrounds larger publications.

Start with: Whatever the most recent issue is. The format is consistent and every issue is self-contained.

19. Marketing Ideas by Tom Orbach

Subscribers: 90k+ · Platform: Substack · Frequency: 2x weekly · Best for: Growth marketers and founders who want unconventional, psychology-backed tactical ideas

Tom leads a Growth Marketing team at Google and created the Viral Post Generator: a parody product that got 2 million users in a week and was acquired shortly after. He describes his niche as “unconventional marketing,” which is accurate: every idea draws on psychology, behavioural economics, or viral mechanics rather than standard channel execution.

The 2x weekly cadence is generous. A Sunday idea roundup and a Wednesday deep dive. Subscribers include people at Amazon, Meta, Spotify, and LinkedIn, which suggests the ideas are landing beyond the startup world.

Start with: “How to launch like a top 1% company”

Best newsletters for B2B content marketing

There are not that many newsletters for B2B marketers specifically. But the ones that do bring plenty of invaluable expertise to the table.

20. Pierre’s Content Guides by Pierre Herubel

Subscribers: 34k+ · Platform: Substack · Frequency: Weekly · Best for: Early-stage B2B startup founders and marketers building content marketing from scratch

Pierre co-founded a B2B business that went from $0 to $1.5M in 18 months, largely through content. He’s now a consultant who’s worked on 300+ marketing projects and reaches 65k+ people daily. The newsletter is where he documents the systems and frameworks behind that.

The format is unusually visual — Pierre leans heavily on infographics, which makes complex content strategies digestible and shareable. His 2026 content has focused on team-led LinkedIn strategies, podcast-first content systems, and what the “marketing game” looks like when AI is producing most of the content.

Start with: “Our Complete $1M GTM System for 2026”

Best newsletter for AI in marketing

These days, most marketing newsletters cover AI tactics to some extent. This one below is AI only.

21. The AI Marketing Generalist by Kieran Flanagan

Subscribers: 14k+ · Platform: Substack · Frequency: Weekly · Best for: Senior B2B marketers and growth leaders who want to build AI into their marketing systems

Kieran was previously SVP of Marketing at HubSpot and has been writing about AI for marketing longer than most. In 2026, his newsletter has become almost entirely focused on Claude Code for marketing — building GTM systems, creating AI-powered content workflows, setting up second-brain-style knowledge systems.

It’s more technical than most marketing newsletters and is better suited to people who are comfortable getting hands-on with AI tools rather than just reading about them. “I built an AI Second Brain. It’s made me a 10x better GTM leader” and “Agentic-Led Growth: A New Model for How B2B Companies Grow” give a good sense of where his thinking is.

Start with: “The 4 New Claude Code Features for GTM Operators”

Best general marketing newsletters

22. The Marketing Millennials by Daniel Murray

Subscribers: 116k+ · Platform: Workweek + Substack · Frequency: 3x weekly (Sun/Tues/Thurs) · Best for: Marketers at all levels who want a broad mix of tactics, trends, and inspiration

Daniel has built one of the largest marketing communities online — 116k+ newsletter subscribers and over 1 million LinkedIn followers. The newsletter is the written counterpart to his podcast, covering a wide range of marketing topics with a conversational tone.

The 3x weekly cadence means it’s high volume. Not every issue will land for you, but the breadth is the point — it tracks trends across every marketing discipline and makes connections that niche newsletters miss. It’s the most accessible starting point for early-career marketers who want to orient themselves quickly.

Start with: “Get AI to recommend your brand”

23. Deez Links by Delia Cai

Subscribers: 39k+ · Platform: Substack · Frequency: Several times weekly · Best for: Media professionals, journalists, and marketers who work at the intersection of culture and content

Delia is a former Vanity Fair correspondent, and Deez Links is the original links-format newsletter on Substack. It’s now five years old and still one of the most distinctive voices in the space.

It’s not a marketing newsletter in the traditional sense. It’s media and culture commentary: what’s worth reading, what’s happening in the industry, what the internet is doing now. But for anyone whose work involves content, storytelling, or attention — which is most marketers — it’s a genuinely useful lens.

The writing is sharp and often funny in ways that most marketing newsletters aren’t.

Start with: Anything recent, the format rewards just jumping in.

More newsletters worth subscribing to

These didn’t make the extended list above but are worth knowing about depending on your focus:

Behind the CMO — interviews with CMOs at fast-growing companies, useful for senior marketers who want the leadership perspective.

Ahrefs’ Digest — the most reliable SEO and content marketing newsletter from a team that generates a lot of original research.

Buffer’s Social Media Newsletter — solid social media strategy content with Buffer’s characteristic accessibility.

SparkToro — Rand Fishkin on audience research, zero-click content, and the shift away from traditional search. Niche but excellent.

Marketing Brew — Morning Brew’s marketing vertical, 4M+ readers, daily 5-minute briefing covering advertising, brand strategy, social media, and agency news. The best single source for staying current on the marketing industry at large.

Marketing Examples — Harry Dry’s visual breakdown of great marketing copy, landing pages, and campaigns — 130k+ subscribers. Each issue picks one real example and dissects exactly why it works. Invaluable for anyone who writes or designs marketing materials.

Total Annarchy — Ann Handley’s bi-weekly newsletter on writing, content, and marketing craft — 42k+ subscribers. Read it if you want to write better, not just publish more.

ICYMI — Lia Haberman’s weekly Substack on influencer marketing, creator economy, and social platform strategy — 25k+ subscribers. One of the most thorough weekly roundups of what’s happening in creator and brand partnerships.

Stacked Marketer — a daily multi-channel briefing covering paid ads, SEO, social media, and CRO. Practical and fast to read for performance marketers who need to stay current across all channels at once.

Growth Memo — Kevin Indig’s weekly newsletter on SEO, organic growth strategy, and search. Particularly strong on how AI is reshaping organic search and what that means for content strategies.

Really Good Emails — not a traditional newsletter but a curated gallery of excellent email design and copy. Essential for anyone writing or designing email campaigns who needs inspiration from what real brands are actually sending.

Future Commerce — weekly newsletter on the intersection of brand, culture, commerce, and technology for DTC brand leaders. More thoughtful and philosophical than most commerce newsletters, which makes it useful for positioning and brand strategy thinking.

The Daily Carnage — a daily marketing newsletter covering campaigns, tools, trends, and creative inspiration curated by Carney agency. Good for sparking ideas and staying aware of what brands are doing creatively.

Swipe Files — Corey Haines’ newsletter and community around marketing examples, teardowns, and frameworks. For marketers who learn best by studying what’s actually working rather than reading theory.

Frequently asked questions about marketing newsletters

What is the best marketing newsletter in 2026?
It depends what you’re optimising for. For sheer quality and depth, Lenny’s Newsletter (1M+ subscribers) is the most consistently excellent. For tactical growth marketing, Demand Curve and Marketing Fix. For social media practitioners, Link in Bio. For B2B operators, Growth Unhinged. For paid social, The Performers.

Are marketing newsletters free?
Most of the newsletters in this list are free to read, with optional paid tiers that unlock archives, community access, or additional content. Lenny’s Newsletter has the most robust paid tier: it includes a 30k-member Slack community and access to years of archived content.

How many marketing newsletters should I subscribe to?
More than three and your inbox starts working against you. Pick one that matches your primary focus — growth, social, paid, content, or GTM — and one broader one for peripheral awareness. The rest are searchable archives when you need a specific answer.

What’s the difference between a marketing newsletter and a marketing blog?
The writing is often the same; the distribution is different. A newsletter arrives in your inbox on a schedule, which creates a different reading habit than a blog you have to remember to visit. Most of the best marketing writers have moved primarily to newsletters over the past three years, which is part of why this list matters.

Which marketing newsletters are best for startup founders?
GTM Strategist (Maja Voje), Growth Unhinged (Kyle Poyar), Demand Curve, and Marketing Fix cover the most ground for founders specifically — GTM strategy, growth mechanics, and marketing execution for companies that are still figuring out what works.

Which marketing newsletters focus on AI?
Behind the Craft (Peter Yang) for practical AI tutorials. The AI Marketing Generalist (Kieran Flanagan) for AI applied specifically to marketing systems. Growth Unhinged (Kyle Poyar) for AI’s impact on GTM and pricing. And increasingly, almost every newsletter in this list has a significant AI angle in 2026.

Are any of these newsletters inactive?
As of June 2026: tl;dr Marketing by Saijo George is discontinued. The Pipeline by Austin Hughes last published in September 2025. Own Your Category by Josh Lowman last published in October 2025. How They Grow by Jaryd Hermann has been very infrequent (one post in 2026). The rest are active with regular publishing schedules.

The post 35+ Best Marketing Newsletters in 2026, Read by TOP 5% Marketers appeared first on Marketing Fix blog.

“Goodbye to All That” is the title of an autobiographical essay by Joan Didion. While I share very little of Didion’s sentimental outlook at leaving New York in the mid-1960s, I’ve always felt a strong affinity with the essay’s title.

I’ve always been one to say adieu: to projects and jobs, to places and dreams.

And now, it’s time for me to say goodbye to marketing.

At least for the next 2 years, for I’m finally ready to take the leap of faith and focus on writing my debut novel.

It feels a little bit insane and a great deal scary

It feels like the absolutely right thing to do.

It feels like… Freedom and purpose, which I’ve lacked for a long time.

On leaving marketing

There are two key reasons why I’m leaving the marketing world for at least the next 24 months.

Reason 1: I no longer enjoy working on marketing in its current AI era, where the sole goal is automation and efficiency. Meanwhile, creativity and integrity are as good dead. Perhaps, things will have (re)turned for the better in 24 months. I remain an optimistic pessimist.

Reason 2: I find meaning and purpose in art, literature, poetry. Reading, thinking, and writing make me feel that the real world, external to the screen, still exists. I’ve been working on my debut novel for the past 3 weeks, and it makes me feel grounded, focused on one thing, instead of jumping between messaging apps.

What about the ongoing projects & the Marketing Fix newsletter?

All my marketing-related projects are going into a looong hibernation. So there won’t be any more Marketing Fixes for the foreseeable future.

Also, I won’t be taking on any new consultation projects.

So, what’s next?

Some people go on jobbaticals. Some take breaks from work to have kids.

All I want is to return to a world free of the always-on hustle and noise. To think, experience, and work on something meaningful.

I returned to London in early September with an idea for my debut novel. Since then, I’ve been going to the British Library five days a week.

Writing a novel is like having a full-time job, and I can’t remember the last time I felt so inspired and determined.

And so, I decided to use my savings to buy 24 months of freedom.

Not to “hang out” or travel, but to work harder than ever.

If you’d like to follow my writerly pursuits and be notified about my upcoming poetry pamphlet, come join me here or say hi on Instagram.

How I’m feeling:

What I’m fearing:

But hey, it’s better to fall
than waste away your life
not having any fun at all
​
Et voilà, a little poem to end this post.

Thanks for reading!
Karola

The post Goodbye to All That Marketing appeared first on Marketing Fix blog.

I actually did go off the platform, only checking a few times to see where the discourse was headed.

It has felt great. No despair from seeing the stupid AI prompt clickbait posts, more time to work on my clients’ marketing projects, blog, and creative writing.

I’m going to stay off LinkedIn for a while.

How LinkedIn went from “less is more” to “more is less”

Back in May 2024, my LinkedIn feed was a waterfall of grindset and broetry.

“Five things I wish I’d known when starting my first company…”

“Once I learned to say no…”

“Never say never.”

Over the next months, while Instagram was having its brat summer, thousands of aspiring business influencers were sweating out three LinkedIn posts per day in content-creator bootcamps.

Had it not been for so many content programs, simultaneously producing self-proclaimed authors (many of whom went on to launch their own programs, oh the downwards spiral), it’s unlikely the cringy posts would have pulled so much traction.

The reason why the posts featuring selfies and life-changing yet mysteriously identical stories of dropping out of college, landing dream jobs, and talking to strangers on streets got all that engagement is that commenting, too, was a checklist exercise towards LinkedIn stardom.

In hindsight, the definition of brat—accepting your imperfections while embracing chaos—seems also like a pertinent descriptor for the pre-ChatGPT era LinkedIn zeitgeist.

Perhaps, 2024 will go down in the annals as the height of civilisation LinkedIn.

Ruminating about my recent LinkedIn fatigue which covers all the available forms of the sensation (physical, mental, emotional, social, moral), I thought of a concept that applies to any social media platform.

In the early days, there’s the online forum-like stage of less is more, where a small community of users engages in a genuine conversation.

This is followed by the general-adoption phase of more is more, where still few enough people publish quality posts, resulting in high engagement, rapid follower growth, and, ideally, income.

Finally, as the barrier of entry gets lower (new tools, free guides) and becoming an influencer is democratically available to anyone, we arrive at the era of more is less, a.k.a. the end of civilisation.

This made me think of the final sequence of Antonioni’s Zabriskie Point (1970) – just beautiful!

Swimming drowning in online slop

Obviously, I’m not the first to note that AI-generated content is shaping the world for worse by impoverishing it of original ideas and intelligent meaning.

​Research published in late 2024 reported that as of October 2024, ca 54% of long-form posts on LinkedIn were AI-generated.

In a recent New York Magazine article, Max Read wrote about the “rising tide of slop [that] has begun to swamp most of what we think of as the internet, overrunning the biggest platforms with cheap fakes and drivel, seeming to crowd out human creativity and intentionality with weird AI crap.”

In my LinkedIn feed, the slop overtake manifests in thousands of posts promising AI prompts, cheatsheets, and breakdowns of X-billion revenue success stories.

Yes, you can do all three in a single post.

The awful thing—or at least what’s so disgusting about it for me—is not that 90% of these posts are copies of other posts, rewritten with AI.

It’s that thousands of people are commenting “prompt” to get access without ever questioning whether the author has ever achieved anything other than 1,000 comments under a LinkedIn post.

It’s that everyone now believes that accessing a half-page Google Doc with an AI prompt will make them rich and famous in 10 minutes instead of hours of real hard work, not to mention thought.

Comment “Vibe marketing”

What really got me was the flood of posts promising AI prompts for auto-generating ad creatives with the latest ChatGPT version.

According to the so-called vibe marketers, you can make millions by selling anything. All you need is AI-generated ads.

Under a single LinkedIn post, 14,260 people decided: Me, too, can create 20 GREAT ads in 10 mins WITH JUST VIBES.

Sorry but LOL.

​

Here’s what’s ironic about this.

As someone who’s spent millions on Meta ad campaigns for 30+ brands, I can tell in 10 seconds that none of the creatives featured in that post would perform well.

All lack a strong value proposition, a promo offer, and a big fat CTA button, to point out only three most obvious shortcomings.

Sometimes, I’ve commented “prompt” out of sheer interest.

Whenever I test those prompts, the resulting ad images are worse than what I could design on Figma in 10 minutes. They’re literally useless.

One more rant and then I’m done, promise.

Last week, i saw a LinkedIn post by a marketing expert saying she booked 20 new leads by commenting under 100 LinkedIn posts over 5 days.

I checked her past 5 days’ comments. (Yes, I do regret wasting my time on this.)

There were eight (not 100), and I can’t possibly imagine which one of the “Exiting news!” or “Thanks for sharing your insights” exclamations got anyone interested in hiring her.

As I couldn’t find the post for this essay, I searched LinkedIn for “20 meetings booked” and realised it was yet another post in yet another copy-and-AI craze.

This is depressing in so many ways.

One of them being that shitposting 5-7 times per week works.

Or does it?

It works for getting likes, comments, and followers.

Does it bring new leads, deals, and clients? – Not in the world I’m living in. (More on this later.)

Preach without practice

What happened to “Practice what you preach” – a LinkedIn post opener that just 12 months ago, one would regularly encounter?

It was flipped into preach without practice.

The overwhelming tsunami of LinkedIn content has led to a point where seeing a LinkedIn post that claims 20 new leads in 10 minutes, instead of questioning the author’s sanity we skip to the comments and type “cheatsheet.”

Don’t get me wrong. It’s not all awful.

There are brilliant subject matter experts using LinkedIn as their primary marketing & growth channel.

Like Maja Voje and Kyle Polar. Like Emily Sundberg and Rachel Karten.

What makes a difference—what makes these authors’ posts authentic and useful—is that they all have 10y+ experience in the industry, and writing a business newsletter is (mostly) their full-time job.

The problem is people with no real experience framing themselves as industry experts at 10min per day.

And who can blame them?

They’ve paid for a content creator workshop.

They’re following the exact checklist & AI prompts catalogue provided by their (self)-qualified coach.

They’ve commented “prompt” under a LinkedIn post with hundreds of comments and must now use it to create more, more, more content—a horrible word in itself.

Most importantly, the posts they generate with Chat GPT or Claude AI or whatever will get hundreds of likes and comments from real people. People like you and me.

No wonder, Sherlock, that this economy of fantastical proficiency leads to content that

a) focuses on cheap virality;

b) is a copy of someone else’s post, which is a copy of someone else’s post, which is… written by AI.
​

I just can’t (do LinkedIn) anymore

I haven’t been able to post on LinkedIn for about two weeks.

It’s not that I’ve lacked ideas.

Rather, I’ve felt a sort of vertiginous revulsion every time I open it in a Chrome window.

The feed is full of false promises, fake expertise, and thousands of people engaging with these.

Why would anyone want to participate, or even contribute?

To learn the latest best practices, build industry relationships, get new clients… You know why!

And all the hours spent on posting, commenting, and liking do pay off, don’t they?

Not in my experience.

Goodbye to all that

I tried active LinkedIn posting from January to April 2025.

Perhaps I didn’t try hard enough – I never reached the 7 posts + 50 comments per week schedule. In a way, I admire the people who can spend several hours daily on the platform. Superhuman stamina.

Posting on LinkedIn helped to grow my newsletter readership, albeit slower than writing a guest article for another newsletter did.

The positive thing about creating these free resources is that they were genuinely helpful for other marketers & founders.

But I might as well have shared them in this newsletter or my blog.

Meanwhile, all my course sales and consulting requests over past 6 months came via referrals and my newsletter (mostly pre-2025 readers).

Not a single new consulting project or course sale came via Linkedin as the first touchpoint.

Instead of spending hours on brainstorming and creating “comment for access” free checklists and libraries, plus more hours designing, writing, and publishing LinkedIn posts…

… I would much rather spend 10h writing a long-form blog article. Or a guest post. Or a newsletter. Or working on an actual project for a client.

Another observation: At least for me, LinkedIn posts got much higher engagement 5-6 months ago compared to April-May 2025.

Every marketer I’ve asked about their LinkedIn engagement confirmed it has dropped.

With more posts and less value, it’ll soon be more efficient to run LinkedIn ads (vs spending billable hours chasing organic reach).

I’m giving up on LinkedIn but… Should you?

In a time when we’re told “you can be doing it all,” doing it all means you can’t do any of it well.

One of the mantras I kept repeating to the participants of my DYI Marketing Audit course was to choose 2-3 marketing channels and focus on scaling them.

As I wrote in a Marketing Fix issue on social media, you should either go ALL IN or ALL OUT on any marketing channel.

We’re surrounded by so much noise.

There’s too much of everything.

The only reasonable response—at least one that I can think of—is to decide what genuinely matters.

The rest you just filter out.

I’m not going to delete my LinkedIn account – I’ll need it for keeping in touch with peers, clients, and colleagues.

But I’m not going to create anything for merely posting on Linkedin.

When I publish a new blog article or newsletter, I’ll share it on LinkedIn as well.

When I have a hot take on something, e.g. Bolt’s brand team flopping their latest campaign because of laziness and cultural ignorance​, I’ll rant about it.

I returned to the crossed-out lines after an evening walk, having realised that I should go full cold turkey on LinkedIn. It only adds anxiety to my life. So I will, at least for the next 3 months. (I use the Texts app on Mac for my LI inbox, so I won’t miss any messages.)

I expect to have a lot more focus time for writing newsletters & blog articles, creating LinkedIn ad strategies & visuals for my clients, planning online courses & conducting marketing audits.

Perhaps, you too have something more meaningful to do with your time than competing with AI and human bots for second-rate attention.

Why not do it?

The post  I Gave Up on LinkedIn. Should you? appeared first on Marketing Fix blog.

If you find the marketing tool market overwhelming, let me assure you that you’re not alone.

In a recent Marketing Fix newsletter issue, I wrote about the Era of Subscriptions and how I realised that my annual marketing tools budget is ca $6,000. Ugh!

I figured it might be helpful to share my marketing tool stack with other practitioners, too.

Perhaps, this expert-tested and carefully curated collection will help you find your next virtual helper – and save you many hours.

Below, you can find my go-to tools and software in 5 categories:

1. Marketing tools for ideation, copywriting, and visuals
2. Social media and email marketing tools
3. Web design, optimisation, and SEO software
4. Tools for creating courses, workshops, and videos
5. Productivity and time tracking apps

But first, I’ve included some thoughts on the subscriptions industry, as well as recommendations on how to select the best marketing tools for your project.

If you’re looking for the list of tools, scroll right down.

Welcome to the Era of Subscriptions, A.K.A. order a puppy for 5 hours

Early 2020s. The main subscription-based articles in our lives are SaaS tools and gym memberships.

Year 2025. Most of us are signed up for 20+ subscriptions. 

“No way, the number can’t be that high,” you say?

Now consider your recurring payments to mobile apps, newsletters, video streaming, music, news, magazines, podcasts, groceries, coffee, Amazon Prime, health & beauty products, gym & classes.

The greatest evil must be Apple’s iCloud Storage, designed to grow YoY.

Name one thing that can’t be found in subscription format.

Animals? Wrong!

How did we end up in a world where even toothpaste is subscriptionised?

Over the past 5 years, the subscription economy has been fuelled by many things, among them Covid-induced laziness of the Western urban population and laws allowing marketplaces to elude social taxes of precarious workers.

No small role was also played by the tech investors dreaming of hockey-stick growth charts of ARR.

The best way to procure the ARR as a brand with a physical consumer product? Introduce monthly subscriptions.

Welcome to the Era of Subscriptions.

Annual subscription fee: $7,600+

Having recently adopted many new productivity and marketing tools (free + paid), I was curious to see how much the invoices in my inbox and bank account add up to.

I found a sleek (and free) Subscriptions Tracker template on Notion Marketplace and entered all my expenses under 7 categories.

​

Work & Marketing software:

• Ideation, copywriting, and visuals
• Social media and email marketing
• Web design, optimisation, and SEO
• Courses, workshops, and videos
• Productivity and time tracking

Lifestyle & intellectual interests:

• Productivity & task management
• Lifestyle, health, and arts

Monthly spend: €618

My initial reaction was a big “Ughhh!”

I knew there were a few expensive marketing tools there, but I wasn’t expecting the total sum to be this much.

Alright, it’s not that bad, I thought, when looking at the per-month aggregate.

But then I switched the chart input to calculate the yearly budget…

Annual spend: €7,429

​

​

The resulting sum is, frankly, horrifying

How on earth!?

And I don’t even subscribe to food delivery or streaming services…!

You’ll find the full list of my subscription expenses below.

But first, a bit of life philosophy.

How much is too much to pay for marketing tools?

After overcoming the initial mini-shock, I went deeper and considered what value each tool adds to my work and life:

• Enabling work projects
• Increasing productivity
• Improving daily life

And so on…

If you’re planning to do the same exercise, here are 3 POWs that might be helpful.

1) Pragmatic: cost / value

Am I making more money thanks to a tool than I spend on it?

2) Productive: cost / time

Saving money feels great, but isn’t your saved time even more valuable?

3) Emotional: cost / happiness

Is the subscription making a significant improvement to your quality of life?

Cheap = expensive

These days, ever more distractions compete for our 16 hours of daily waking time.

There also seems to be more worthwhile projects these days, compared to 10 years ago.

In personal life, this means more friends to catch up with, events to socialise at, articles and books to read, recipes to try, cities to (re)visit, exhibitions to see, barre classes to attend, cafes to linger at, and moments to capture and share.

On the work side, I’m a freelance marketing consultant who also maintains a blog, newsletter, and creates marketing courses.

I wince at the thought of all the hours I’ve spent on LinkedIn to build new connections, write and design posts, and keep in touch with colleagues and clients.

Don’t even mention Instagram…

Saving money feels great until you realise your time is even more valuable.

When selecting the tools for my work, I’d rather spend a bit more to get the industry’s best.

Going with a cheaper option might save you €/$/£100 here and there.

But product limitations (fewer features, low-quality design) + the extra time spent are simply not worth it.

As to productivity and lifestyle subscriptions, some save you time while others, in fact, waste it.

Ask yourself whether that Netflix subscription is actually making you happier – or smarter…

Ok, let’s return the focus on marketing software now.

Investing in tools = investing in growth

Over the past 6 months, I’ve spent ca €2,500 on:

• Marketing and productivity software
• Substack newsletters
• Marketing & design templates

The sum seems rather exuberant in retrospect.

And yet, there’s no other way I could have delivered all my projects without this investment.

Perhaps, I could have chosen a cheaper blog theme than Blocksy Pro (€289/lifetime). Or a cheaper course platform than Kajabi (€209/month). Or used Mac’s free screenshot tool instead of Cleanshot ($29/lifetime).

Perhaps, perhaps, perhaps, I would have saved ca €500.

Certainly, I would have paid in tens (if not 100+) of extra hours, lower-quality branding, and the resulting lost opportunities.
​

Do I regret spending a little fortune on software & tools in 6 months?

No, the investment has well paid off.

I’m even considering getting two extra tools: 🐒

• Superhuman to declutter (and de-stress) my inbox experience, flooded with too many newsletters
• Notion Pro for better LinkedIn giveaways & course resource management

In order to make money, you need to spend money

I was reminded of this point of view last weekend, while weeding my garden.

I was listening to a recent Delivering Value podcast episode with Maja Voje.

She said that it took her years to realise: “In order to make money, you need to spend money.”

The logic rings more true than ever.

Over the past 6 months, I have…

• Worked on two long-term marketing consulting projects
• Wrote a 360-degree marketing audit for three companies
• Rebranded my newsletter to a new strategic focus and design
• Switched my blog theme and redesigned most of it
• Created and launched my first-ever marketing course
• Grew my LinkedIn account to 13k+ followers with 2-3 posts/week

​
​The list is not a complaint. Nor is it a boast.

We all have to work, and many of us enjoy the process.

I love learning new skills; I thrive when (self-)challenged.

The list is the key reason why I looked up and tested tens of new marketing tools and began paying for several of them.

I also made several one-off purchases of other marketing experts’ resources (like Maja’s GTM Checklist) to improve my skill set faster. (These are not included in the Notion doc.)

Below, you can see the full list of the paid and free tools that I use in my marketing projects and personal life – my Mary Poppins bag of marketing tools.

My Mary Poppins bag of marketing tools

First, an important clarification…

The Mary Poppins “purse” is a model of the ’60s carpet bag.

Among other paraphernalia, it contained a hat stand, a mirror, a houseplant, and a floor lamp.

Thx God the marketing tools are virtual. The only thing they weigh down is one’s bank account balance.

All the marketing and productivity tools mentioned are ones that I currently use or have used for some client projects.

I hands-down recommend them all.

Without further ado, here they are.

1. Marketing tools for ideation, copywriting, and visuals

​Figma PRO: Design for website, ad creatives, social media posts, newsletter, etc.

​Canva: Design tool for marketers who haven’t yet learned to use Figma

​Adobe Firefly: AI-generated images, e.g the featured images in this blog

​Adobe Express: Editing images, e.g. removing background and changing size

​Grammarly: Checking spelling mistakes in my Google Docs, newsletter, social posts

​CleanShot: Taking high-quality screenshots and adding special edits + recording GIFs

​ChatGPT: Researching ideas and topics, getting copywriting angles (never the full text)

​Miro: Workshops and brainstorming for consulting projects

2. Social media and email marketing tools

​KIT: My go-to newsletter marketing tool for Marketing Fix

​Sparkloop: Newsletter referrals for Marketing Fix

​Taplio: The very best LinkedIn tool for analytics and content generation

​Texts: Mac desktop app that consolidates all your messages, e.g. from LinkedIn and Instagram

​Octopus CRM: My go-to tool for growing LinkedIn follower base with automated invitations and welcome messages

​Instantly: The best sender domain warmup tool to ensure your emails land in the Inbox

3. Web design, optimisation, and SEO software

​Blocksy PRO: Super flexible & high-quality WordPress theme used for this blog

​Wisepops: Hands down the most flexible and good-looking pop-up tool

​Lasso: Website add-on for beautiful product offer layouts

​Wappalyzer: Browser extension that shows all the tools and pixels on any website

​Moz: Top SEO tool, I use their free browser extension for optimisation & research

​SemRush: Top SEO & PPC tool, I use the free version extension for research

​SimilarWeb: Web and SEO analysis tool, I use it for site traffic analysis

4. Tools for creating courses, workshops, videos

​Kajabi: All-in-one course management platform, best in the industry

​Tally: Typeform-style tool for collecting user feedback and doing website surveys

​Senja: The very best tool for collecting and showcasing testimonials

​Typeform: Top website form tool with lots of features and layouts

5. Productivity and time tracking apps

​Calendly: Meeting scheduling

​Teamweek: Now Toggl Plan, I’ve used it for task management for 5+ years

​Toggl: Time tracking for freelance projects and every other work-related task

​Notion PRO: Project management and documentation + content management

​Slack: Better turn your phone notifications off

​Evernote: Desktop app that I use for note-taking and drafting texts

​
Et voilà, this was my list of marketing tools and software that I use daily.

The awful – or good – thing is that looking at this list, there’s nothing I’d willingly give up.

And yet, I’m going to play Easter Egg hunt this weekend and hide some of those from my bank account for good.

This time, too much is too much.

Wondering what to do next?

Get bi-weekly marketing and growth advice by joining 15k+ marketers in the Marketing Fix newsletter community.

Recommended articles for further reading:

• My 20go-to marketing newsletters
• 105+ LinkedIn ad examples from top B2B brands
• My 55+ predictions for 2025 marketing trends

The post The Marketing Tools That I Use Every Single Week appeared first on Marketing Fix blog.

In 2025, social media has become an ALL IN or ALL OUT marketing channel.

By ALL IN, I mean that to get results from organic social media (Instagram, TikTok, LinkedIn), brands (read: marketers) need to work hard.

By hard work, I mean a 100% dedication to a social platform: 3-5 high-quality posts per week that can compete with big brands’ social teams & digital creators.

As I argued in my LinkedIn post (now 60,000+ impressions OMG (✪‿✪)):

In 2015, social media marketing was an intern’s job because the CMO was busy with strategy and paid ad campaigns. In 2025, social media is still an intern’s job because the CMO doesn’t know how to do it.

The Great Complexification of social media marketing 2015-2025

In the past 5 years, paid ads have become easier to manage as Meta and Google add automation.

Meanwhile, the complexity of social media marketing has skyrocketed.

↳ Social media is now 10x more competitive v.s. 5 years ago. Think professional creators posting high-production videos, hyper-engaging brand UGC in Reels and TikTok, celebrity collabs, etc.

↳ People who started marketing careers in 2010 struggle to keep up with Gen Z social media aesthetics, discourse, lingo. It’s become hard for 40y olds to talk the language of 18y old consumers. (I’m 31y and even I think it’s hard…)

↳ In 2025, social media marketing is complex and high-value expertise that companies hire special talent & teams for. Even the size of Facebook posts has become more complex.

In my article on 2025 marketing trends, I wrote: “The key social media trend in 2025 will be: less is more. 

I am not so sure about that anymore.

But surely, what is out is easy audience growth from posting unoriginal ideas with basic static designs.

What does “good” social media mean in 2025?

Here are 5 brands winging the social media game.

Check out their IG profiles if you’re not quite sure what “good social media marketing” means these days. Hint: lots of videos.

• ​Oatly​
• ​Liquid Death
• ​Feeld​
• ​Sephora​
• ​ClickUp

What does it mean for marketers?

As a small brand’s marketing manager, you probably don’t have the skill set of a seasoned social media marketing expert.

So, it’s quite hopeless to compete against big brands and professional Instagram creators on your own.
​
You just don’t have the time to keep up w/ all best practices, come up w/ hyper-creative ideas, and create (write, film, design) high-quality social media content. You also don’t have a video production team.

Should you give up on social media?

Hold your horses. But do consider the ALL IN or ALL OUT approach.

↳ Go ALL IN for a 3-month test period. Although some social media agency people commented under my LI post that it should be a 6-month period, I don’t buy it.

↳ Look at social media as a 3-month experiment into which you invest €3-5k per month.
​
​↳ Shift some paid ads budget to social media. Say you spend €10k per month on paid ads. Shift €5k of that budget to social media as an experiment for 3 months.
​
​↳ Hire a freelance social media expert or agency for that 3-month period and let them work their magic. They’ve got the knowhow, social-media-creative brain, and teams and tools to create high-quality content.
​
​↳ See how far the experiment takes you in 1-2 channels you’ve asked the experts to manage. You may as well see that this €5k is better spend on social media expert’s fee than paid advertising. You can measure the results via general high-level results, blended CPA, and obviously social media growth KPIs.

Suggestion: Subscribe to the best social media newsletters to keep your finger on the pulse.

Pay to play

In 2025, social media is one of the most lucrative growth channels.

But as with any marketing channel, paid or organic, you’ll have to pay the entry price in order to play the game.

This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts.

The post Social media in 2025: Go ALL IN or go ALL OUT appeared first on Marketing Fix blog.

There were so many good examples.

Part of my bad-examples-draught problem was that I’d been looking up the top B2B brands’ ads directly in the LinkedIn Ad Library.

Once I switched to my own LinkedIn feed, the quality of creatives dropped significantly.

Hurray, there are still plenty of B2B brands making awful mistakes, I thought.

Once my thumb stopped at a LinkedIn ad by LinkedIn itself, I knew I had hit the goldmine.

LinkedIn’s LinkedIn ad mistakes

Take a look at these three ad examples.

Not necessarily awful, you say?

Well, yes. They look like something of a mediocre B2B brand’s ads from 2010.

But if you’ve looked at some excellent LinkedIn ad examples, you can see what I mean.

Not awful is not great.

No good performance marketer would accept a ROAS (return on ad spend) that’s “not awful.”

Adding insult to injury is the fact that Reddit is absolutely killing it with their LinkedIn ads.

Here are some more LinkedIn for Marketing ad creatives that popped up in my LI feed.

Can you tell the mistakes they’re making?

Let’s take a look at some key mistakes – and ensure you will avoid them in your own paid ads game.

My bet is that if LinkedIn’s paid advertising team would fix these 10 mistakes, their ROAs would improve 2x or more.

The first ad creative is in landscape format, meaning it uses up only about 60% of the total available LinkedIn feed real estate.

The colour scheme is faded and boring; it doesn’t convey excitement.

And the in-image text blends into the background; you have to make an effort to read it.

The other two examples are slightly better. 

However, now they’re missing a call-to-action button.

And there is no illustration of the product or the benefit.

There are too many colours for a single ad creative: dark grey, light green, vintage green, three different blues, and white.

Batch two.

In addition to ad design issues, you can also recognise some copywriting mistakes: weak value proposition and abstract propositions (“shape perceptions”), no social or number-led proof in in-image or ad text.

Speaking of design problems, you shouldn’t be using stock photos in your paid ad creatives. 

Especially in 2025 when it’s incredibly easy to create unique illustrations and images with a little help from AI image generation tools.

I always recommend to my B2B clients not to use stock photos – or images of people in general – on their landing pages and paid ad creatives.

Why?

Whichever picture you select, even if you do make an attempt at diversity, will only be relatable to 5% of all people who see it.

For example, even the diversity-positive pictures in Stocksy – my go-to photo gallery for high-quality pictures – represent a minuscule part of society.

I, as a marketing strategist working with brands with glossy offices, should relate to the people in these photos. It is likely that so should you – a fellow marketer.

But these people are not like me: they recall a generic Netflix office series, not a realistic day-to-day office life.

So what visuals should you use instead of stock images?

To find out, join my B2B ad creatives course here.

But before, copy and save the list of 10 LinkedIn ad creatives mistakes to save your own team from making these blunders.

10 LinkedIn ad creative mistakes to avoid

Don’t make these obvious mistakes:

1. Boring ad image layout
2. Missing call-to-action button
3. No illustration of product or benefit
4. Eclectic colour scheme
5. Generic stock photos
6. Overcrowding ad image with text 
7. Impractical information overload
8. Hidden or missing value proposition
9. Tiny product screenshots
10. No bold headline in ad image

Thanks for reading!

This article first appeared in the Marketing Fix newsletter. 

Join 15,000+ strategic marketers who get bi-weekly secret-sauce growth strategies, free templates, and growth hacks that I’ve learned by consulting 50+ tech and consumer brands.

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The post 10 LinkedIn Ad Mistakes… Made by LinkedIn Itself appeared first on Marketing Fix blog.

…

In this article on LinkedIn ad examples, you will find answers to the following questions:

1. How to find good LinkedIn ad examples?
2. What are the key B2B ad design best practices?
3. How to design and write ads that perform better?
4. Which B2B brands to research for further inspiration?
5. How to improve your LinkedIn campaign results and ROI?

All screenshots are 100% original and collected in 2025. The selection is based on my 10+ years of experience as a paid ad expert for tens of B2B and B2C brands.

How to find good LinkedIn ad examples?

To find LinkedIn advertisements, you’ve got two options:

1. Browse your LinkedIn feed to see the ads targeted at you.
2. Go the the LinkedIn Ad Library and search for specific brands’ ads.

Looking for inspiration for my free LinkedIn ad library, I began by scrolling my feed. What I saw was underwhelming: lots of average creatives.

Defeated and bored, I resorted to the LinkedIn Ad Library and checked the high-growth B2B brands. What I found was the day to my LI feed’s night.

There are the good LinkedIn ad examples, and then there’s the remaining 90% that make marketers say “LinkedIn ads don’t work for us.”

While, in fact, many campaigns fail as there are no high-conversion ads nor consistent experimentation.

Here’s what high-growth B2B brands do differently:

1. Experimentation ➡️ 50+ active ad creatives
2. Proven best practices ➡️ top-performing ad types
3. Irresistible validation ➡️ numbers, offers, social proof

Top-performing LinkedIn ad types

After creating LinkedIn ad strategies, and designing 500+ B2B ad creatives, here are the six creative types I’ve had most success with.

Best-performing LinkedIn ad types & layouts:

1. Comparison v.s. competitors
2. Client & partner logos = 10x trust
3. Downloadable reports as Lead ads
4. Case studies, testimonials, ratings
5. Offers & numbers that prove efficiency
6. UGC-style videos w/ humane approach

In this article, you’ll find 105+ excellent LinkedIn advertisement examples in 6 top-performing categories.

If you’re looking for further inspiration, check out these other collections:

• 215+ Best Facebook Ad Examples
• 80+ Top Instagram Ad Examples
• 25 Best Marketing Newsletters in 2025

If you’re looking to avoid LinkedIn ad mistakes, read this article: 10 LinkedIn Ad Mistakes… Made by LinkedIn Itself

LinkedIn Ads with offers & numbers

LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high ROI most often.

For more examples of LinkedIn ad campaigns and designs, look up each brand in LinkedIn Ad Library.

Tip: Check out my 30+ go-to marketing tools and look up their ad images.

#1 Evernote

Best practices used in this B2B LinkedIn ad:

• Communicate a strong number-led value proposition
• Keep your ad design on-brand by using the right colour scheme
• Visualise a simplified version of your product
• Use high-contract colours that make the text pop out
• Make your logo prominent for high brand recognition

#2 Notion

This B2B ad example is great for so many reasons

• It offers a discount to a specific target audience
• It communicates extra features like AI support
• The copywriting is brief but impactful
• The ad visual shows the actual product
• There is a clear call to action button in the ad image

#3 Bolt Business

Apply these best practices to your own LinkedIn ad campaigns:

• Offer special discount to first-time users
• Include a specific promo code for easy conversion tracking
• Use branded illustrations in the ad visual
• Communicate a relevant value proposition to your audience
• Play on emotions and test pshycological hooks

#4 ClickUp

#5 Mailchimp

#6 Klaviyo

#7 Hiring Hub

#8 QuickBooks

#9 Uberall

#10 Reddit

#11 Typeform

#12 WeWork

#13 Lyft

#14 Typeform

#15 Notion

#16 Mailchimp

#17 Reddit

#18 BambooHR

#19 Typeform

#20 Clearpay

LinkedIn ads with case studies & testimonials

See examples of LinkedIn ads using social proof and case studies as a means to create trust.

#21 Shopify

#22 Canva

#23 Clay

#24 Deel

#25 Figma

#26 Grammarly

#27 Intercom

#28 Miro

#29 Shopify

#30 Squarespace

#31 Toggl

#32 Clay

#33 Toggl

#34 Evernote

LinkedIn ads with product features & value propositions

#35 Apollo.io

#36 Beehiiv

#38 Docusign

#39 Evernote

#40 Grammarly

#41 Instantly.ai

#42 Intercom

#43 LinkedIn

#44 Monzo

#45 Pipedrive

#46 Senja

#47 Slack

#48 Twilio

#49 Typeform

#50 Instantly.ai

#51 Webflow

#52 Zapier

#53 Typeform

#54 Zapier

LinkedIn video ads & UGC style creatives

#55 Adobe

#56 Ahrefs

#57 AppsFlyer

#58 Beehiiv

#59 Canva

#60 Clay

#61 Docusign

#62 LinkedIn

#63 Fiverr

#64 Ahrefs

#65 Grammarly

#66 Instantly.ai

#67 Restream

LinkedIn ads with partner & client logos as social proof

#68 Monday.cm

#69 Reforge

#70 11x

#71 AppsFlyer

#72 Job Today

#73 Dropbox

#74 Scoro

LinkedIn Lead ad examples with downloadable content

#75 Amplitude

#76 Bolt

#77 Consensus

#78 Deel

#79 HubSpot

#80 Glassdoor

#81 Hired

#82 Intercom

#83 Klaviyo

#84 HubSpot

#85 Hired

#86 Restream

#87 RippleMatch

#88 Salesforce

#89 Smartly

#90 Stripe

Additional good LinkedIn ad examples & ideas

#91 Adobe

#92 Figma

#93 FreshBooks

#94 Financial Times

#95 Google

#96 Virgin Atlantic

#97 Evernote

#98 Bolt Data

#99 Microsoft

#100 Palantir

#101 Salto X

#102 Adobe

#103 New York Times

#104 WordPress

#105 Slack

The post 105+ LinkedIn Ad Examples: 2025 Fast-Growth Brands appeared first on Marketing Fix blog.

The best tool for seeing other brands’ Meta ad creatives is the Meta Ad Library.

If you’re looking for a curated list of high-conversion ad examples from top brands, check out all the articles below.

• 215+ Best Facebook Ad Examples (2025 Update) – this guide
• 35 Best Facebook Video Ad Examples
• 80+ TOP Instagram Ad Examples
• 40 Instagram Story Ad Examples
• 100+ LinkedIn Ad Examples

When working on B2B and B2C brands’ Facebook ad campaigns, I always check what their competitors are doing. For more than 8 years, I’ve taken screenshots whenever I see an inspiring example.

In this list of 215+ ads, you’ll find my favourite brands’ advertisements, along with an inside scoop on the latest trends and best practices of Facebook ads.

Facebook ad best practices

What makes a great ad creative?

Based on 10+ years of experience here are my TOP 10 suggestions for successful Facebook ad copywriting and design:

1. Communicate a strong value proposition
2. Use high-quality images and videos
3. Test bright colours and high contrast
4. Add a clear call-to-action in the ad visual
5. Get started with single-image static ads
6. Add other formats like Carousel and video ads
7. Write value-driven ad copy and headlines
8. Follow correct Facebook ad size
9. Include special offers and promotions
10. Show proof like testimonials and ratings

Keep reading to learn more Meta ad best practices, followed by specific ad examples.

2025 Facebook ad examples

Ads that worked in 2020 may not deliver high ROI (return on investment) in 2025. To improve your results, you must be constantly experimenting with new ideas, perhaps even use AI for ad generation.

See inspiring Facebook ad creatives from brands across 10 industries:

1. B2C (business to consumer) beauty products
2. B2C food & grocery products
3. Consumer apps & subscriptions
4. B2C technology products
5. B2C household products
6. DTC (direct to consumer) consumer products
7. B2B (business to business) software brands
8. B2B service providers
9. B2B enterprise-level products
10. Magazines and newsletters

Boots

Best practices in this ad:

• Create special ads for holidays and occasions like Mother’s Day
• Include your logo in the ad creative
• Use bright contrast and colours
• Showcase multiple products in a carousel ad
• Use the “Shop Now” call to action to drive sales

KFC

Best practices in this ad:

• Promote special offers with limited time to create a sense of urgency
• Use super high-quality photography, enhanced with image editing tools
• Mention the product price in the ad if it’s impressively cheap

Revolut

What’s great about this ad:

• Promote an unique offer, in this case a customised bank card
• Edit static ads into videos: slight movement helps to capture attention
• Include App Store icons throughout the ad, indicating you’re promoting a mobile app

Sensodyne

What’s great about this ad:

• Include social proof, e.g. “No.1 dentist recommended brand”
• Make your product stand out in the visual for higher brand recognition
• Keep it simple and light: Meta ads with white background tend to perform better

Uber Eats

Twix

H&M

Pantene

Lidl

Fairy

Garnier

Doritos

McDonald’s

Access free LinkedIn ad examples gallery, 2025

Charlotte Tilbury

Clarins

Mercedes Benz

Maltesers

Ninja Kitchen

Lofbergs

Maryland Cookies

Harry Potter

Transport for London

M&M’s

YSL Beauty

The Joy of Plants

Walkers

TK Maxx

Toblerone

Vinted

2024 Meta ad examples

The Meta ad examples in this section were collected in late 2024.

• SaaS & B2B Meta ad examples
• B2C digital product ad creatives
• Consumer product Facebook ads
• E-commerce & fashion ads

All of the Meta ad examples that you see here are original screenshots from my Facebook feed or from the Facebook advertising audits I’ve done, and Facebook Ads Library. The Facebook ads’ size is usually 1080 x 1080 pixels for square creatives and 1920 x 1080 for the Story format. 

Access free LinkedIn ad examples gallery, 2025

#1 Heinz

#2 Blinkist

What’s great about this ad:

• The ad has a meme-like style that feels native in Facebook and Instagram
• The creative exemplifies the benefits of the product in a fun, engaging way
• The ad copy is straight to the point, and mentions a clear value prop

#3 Grammarly

What’s great about this ad:

• The visual includes the logo, clear USP, and CTA button
• The double-choice question in the ad invites the viewer to click and find out more
• Static ads tend to outperform video ads in square formats

#4-5 Vinted

#6 Shopify

#7 Wise

#8 Bilance

#9 Oreo

#10 IKEA

#11 McDonald’s

#12 Alohas

#13 Kerastase

#14 Ferm Living

#15 L:a Bruket

💫 2023 update! 💫

Doing the roundup of the latest top Facebook ad examples is one of my favorite tasks in January.

When researching this year’s winner, I went through 50+ brands’ Facebook Ad Library pages.

Here are the 3 key trends that I noticed in 2023 Facebook ad creatives:

1. Brands are sooo slow to update their creatives – many brands run the exact same ads as in 2022. While these creatives may have performed really well, testing a new creative idea biweekly would certainly yield even better results.
2. There are even more portrait-story format ads – some B2C brands have nearly given up on the Feed ad placements and bet big on Stories and Reels. Naturally, all portrait-format ads should be videos.
3. The UGC video ad trend – While promoting UGC (user-generated videos) is the #1 strategy on TikTok, it’s been only slowly adopted by Meta advertisers. In 2023, more brands will be collaborating with content creators to produce their video ads.

But hey, let’s cut the talk and let these smart Meta ads speak for themselves.

#1 Shopify

I chose this social media ad example by Spotify to open the roundup as it’s the epitome of the perfect ad creative in 2023.

It’s a video ad, it’s fast-paced and engaging, it features user-generated content, and it’s also showcasing the product later in the video.

#2 Grammarly

Grammarly is one of the brands I’ve been always following for the best video ad examples. In this simple video ad, they both tell an engaging story and illustrate how their product helps to improve the users’ everyday lives.

Tip: Keep in mind that having the best ad creatives is just one piece of the puzzle. In addition to having the best ad creatives, make sure to also get your Facebook ad campaign structure right.

#3 IKEA

It feels like the advertisements are getting more colourful and fast all across the board. Ikea’s taken the opposite approach. In the overloaded Facebook and Instagram feeds, this Ikea carousel ad example will feel like a breadth of fresh air.

This ad creative is also the perfect proof that you don’t need a huge design team and fancy 3D animations to create a well-performing ad. A bit of creativity will do.

#4 Burger King

Ufff, such a boring ad example from Burger King, the master of creative advertising!

But the point is… Even brands with huge offline and online brand campaigns are using Meta to boost user acquisition. The trick of adding numbers – low prices, discount %, etc. – is not going anywhere in 2023.

As I already wrote in my Facebook Ad Design Hacks, showing some numbers in ad creatives always helps to get better campaign performance.

#5 Starbucks

A “winning ad examples compilation” isn’t complete with a creative by Starbucks. I keep returning to this brand’s Ad Library page to gather inspiration. If there’s one advertiser that keeps continuously reinventing its ad visuals, it’s SB!

I chose this particular ad as I liked how it it combines the promotion of five different products in an single image. An idea to test in 2023! 😉

#6 Job Today

Time for some client appreciation! In 2022 and 2023, I’ve been helping Job Today with their growth marketing strategy and Facebook ads.

Together with their Brand team, we created a collection of 50+ different ad creatives in just two months. I find the video ad below to be a good example of how static ads can be turned into videos with reasonable effort and time.

#7 Canva

Testimonial ads aren’t going anywhere in 2023. There will only be more ways to visualize your user feedback: static ads like Canva’s, videos of user interviews, customer case studies, success stories, etc.

Testimonial and case study ads work well both in Prospecting and Remarketing stages, but you may want to create slightly different ad texts and CTAs for either option.

#8 Qminder

Client example vol 2! Here’s a social advertisement example that we created together with Qminder, designed by yours truly. The ad text is simple and mentioning 2023 on the first week of the year makes the offer feel 110% timely. We also mentioned the main benefits and features of the product to explain how Qminder can help companies improve their visitor experience.

( + I sometimes feel that my job title is Graphic Designer rather than Growth Marketer.)

#9 ClickUp

Recently, ClickUp has become one of the main advertisers whose Ad Library page I check for B2B Facebook ad inspiration. From memes to high-quality testimonial videos, they’ve got all the best practices covered.

This particular example serves as a reminder to promote special offers and discounts and make this the focal point of your ad visual. So simple, so efficient.

#10 Vimeo

When creating video ads for Meta, remember to show your brand in the first 3 seconds and then keep the viewers hooked with fast movement. Check out other Vimeo ads for more examples of fast-paced, informative video ads that introduce the product and features.

That’s it, folks. I could make this article another 50 examples long but in the end, it’s all about what works for your brand. My recommendation for achieving success with your Meta ads in 2023 is to put more effort and time into creating top-notch visuals.

Browse the Ad Library (and this article) for endless inspiration.

💎 2022 update! 💎

Every year, I see an increasing number of brands using video-format ads. Another trend I’ve noticed is that brand awareness-style ads (featuring filmed video content similar to YouTube and TV ads) are en vogue. However, I still believe that Facebook ads that showcase numbers, products, and promotions will bring you the best ROI.

The following 10 Facebook ad examples feature the best static ad creatives from some of the world’s leading brands. Hope you’ll find some inspiration for revamping your own ad creatives!

If you’re working on eCommerce ads, see more examples here: eCommerce Ads Guide & 20 Ad Examples.

#1 AirHelp

There’s no more timely Meta ad example to begin the 2022 showcase with than one advertising help with flight delays. :p

AirHelp’s ad hits right on the nerve: it asks a question that relevant audiences will identify with and offers a solution. Bonus points for mentioning the possible compensation amount.

#2 Bolt

It was encouraging to see that since I left Bolt, there haven’t been many changes to the top-performing ad creatives. We kept the design minimal and catchy and it worked like a charm.

When adding new ad creatives to your campaigns, always leave on some high-performers. Why kill something that’s working?

#3 Starbucks

Starbucks’s ad is a great example of a simple static ad turned into a video. The only things animated in the visual are various coffee packs. You don’t need a huge budget to create video ads, just be creative.

#4 The Ordinary

Think that simply featuring your product on a white background looks boring? Possibly. But it works – the focus is just in the right element. Moreover, this ad will be highly visible in the image-heavy Facebook and Instagram feeds.

#5 Oreo

I’ve always returned to Oreo’s ads for inspiration – they’re always on-brand and the team keeps coming up with new cool ways to make people engage with their product.

#6 Greenpeace

It’s hard to convince people to choose the ethical option. This Facebook ad by Greenpeace uses a soft shock tactic to raise awareness. Also, featuring media coverage of your product and brand is a smart way to add credibility to your message and mission.

#7 IKEA

Carousel ads are still a thing in 2022. Take this example by Ikea. I also like how they’ve managed to “brand” the regular-looking photos with a yellow line + in-image text. I bet this works much better than just a photo.

#8 Squarespace

Here’s one for the SaaS businesses. Instead of showing just a boring product interface, Squarespace shows the result of using their product. Also, using a textured background for a more interesting end result is a nice idea to test in 2022.

#9 The New York Times

This ad serves as a good reminder that Facebook removed its 20% text limit already a couple of years ago. Using text-heavy ads with bright colors is an interesting way to catch people’s attention.

#10 La Roche-Posay

We’ll end the 2022 showcase with another ad from the beauty industry. Similarly to the afore-mentioned ad by The Ordinary, this Facebook creative features a single product on a white backdrop. Only they’ve added a promo offer and some text. Test with both options.

💎 2021 update! 💎

This year, when browsing the Facebook Ad Library for the best new static Facebook ad creatives, I noticed several trends: bold use of color and text as well as a more creative and fun approach to visual communication.

Here are the top 5 trends in Facebook ad creatives in 2021:

1. All top brands use a mix of video and static ad creatives.
2. Advertisers create all their ads in two formats: for the feed and story placements.
3. There’s been a shift towards more colorful ads, introducing more flexibility in regards to the brand CVI.
4. Many brands use automation tools to customize ads for specific locations or product groups.
5. After Facebook removed the 20% text limit, more brands opt for big bold typography with text covering up to 90% of the visual.

#1 Gorillas

In 2021, the grocery delivery ups sprung up like mushrooms after rain. They all advertise pretty much the same message: Get your groceries delivered in 10 (or 15) minutes.

This ad example by Gorillas is exemplative of several design trends: eye-catching colors, bold typography, and a locally customized messaging. 

#2 Nike

Compared to boring product photos on white background (which Nike is also heavily advertising), this creative will attract much more attention in the Facebook feed full of photos and news articles.

If you’re creating ads for an eCommerce brand, test showcasing your products on a colorful backdrop instead of a plain white background.

#3 Canva

This Facebook ad by Canva manages to include two product screenshots AND a headline AND a CTA button. Props to their designers.

 #4 Spotify

Spotify has been using colorful illustrations in their ad visuals for years, so they’re rather leading a trend than following it. In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals.

As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives.

#5 Restream

Restream’s ad comprises several visual trends: 3D illustrations, gradient color schemes, and bold typography. Moreover, the ad copy is short and straightworward, highlighting the top features and benefits of the product.

Discloser: I am currently working with Restream on their Facebook ad creatives and campaign management.

#6 Bolt 

The advertising team in Bolt is one of the most performance-oriented that I’ve encountered, so checking their ads is a good way to uncover the latest Facebook advertising hacks and trends.

Bold typography, emphasizing relevant numbers, and customizing the ad to the location that they’re targeting help to attract the viewer’s attention as well as make them click and download the app to get the deal.

#7 Klarna

If you want your Facebook ad to feature a photo, try applying it inside a geometrical shape and adding some colorful background. Much more visible and efficient than a basic picture.

#8 Starbucks

Similar to the Nike ad above, Starbucks is placing their products on backdrops bursting with color. That’s been a strategy used by the coffee brand for several years already, so something about it must work.

#9 Squarespace

This text-only ad by Squarespace inspired me to test a similar aesthetic approach with several of my clients. In most cases, ads with heavy text performed surprisingly well. 

Now that Facebook is not disapproving text-heavy ads anymore, it is worth testing a simple ad with colorful background and well-chosen bold fonts. Add some emojis, highlighted words or illustrations to make your ad more interesting.

#10 Revolut

Contrary to most advertisers avoiding dark creatives, Revolut’s going against the flow.

However, I’d recommend to first test dark-shaded ads against light and colorful ones and only doubling down on those once you see that they perform well. In my experience, light-backgrounded and colorful ads outperform very dark creatives.

#11 Snickers

If you’re advertising to millennials and even younger audiences, check out what Snickers is doing with their ads. The creativity of their creative agencies seems to be boundless. Or maybe they just ate a Snickers…

#12 Gorillas

Another strong Instagram ad example by Gorillas, this time centering the visual around number 10 – this is how much it’s supposed to take to get your groceries delivered.

#13 VanMoof

There are three things that make this ad rather smart: the use of strangely positioned bike, light colors, and customized location in the in-image headline. As a combination, I’d assume it performs rather well for them.

#14 COS

Sales ads do not have to look cheap. COS has found a way for to get their -50% sales promotion across in a simple and arguably stylish way.

#15 McDonald’s

We’ll end the 2021 ad example showdown with an ad by McDonald’s. First of all, offering to give anything away for free always gets people clicking. But also, the 3D typography and custom illustrations make the ad look much nicer than a photoshopped burger picture would. 

Colors, illustrations, bold typography… What a 2021-trendy ad.

🎈2020 update! 🎈

To keep this article from becoming too heavy to load, we added 18 new paid social ad examples from 2020 to another page. Check them out here.

Looking for Instagram ad examples instead? Here are 84 best Instagram ad examples and 40 good examples of Instagram story ads.

As you work through this article, you will:

• Have a better sense of what’s working
• Have many new ideas for improving your Facebook ads
• Feel inspired to set up new types of ad campaigns

How to find Facebook ad examples?

If all these ad creatives showcased in this guide are not enough for you or you want to see more ads from a specific brand, you can easily do it.

In 2019, Facebook released their Ads Library to create additional transparency around the ads any specific Facebook page is promoting.

You can type in any brand name and pick a location to see what ads they’re running.

Truth be told, I’ve tested out the Ads Library on many occasions and seen that only a fraction of all the live ad creatives are visible there (when comparing to the ads I know a brand I’m working with is running or the ads I’ve been shown by specific brand in my Facebook Feed.) But hey, it’s better than nothing!

Also, AdEspresso used to have an Ads Gallery that showed thousands of Facebook ad creatives. As of July 2019, they have closed it down. 

Read more: 25+ TOP Marketing Newsletters that I recommend in 2025

NEW 20 Facebook ad examples, 2019 edition

#1: DoorDash

#2: Calm

#3: Oatly

#4: Design Pickle

#5: Bolt

#6: Mailchimp

#7: Finnish Design Shop

#8: Slack

#9: Hired

#10: PayPal

#11: Lyft

#12: Blinkist

#13: Ben & Jerry’s

#14: Holini

What makes this ad so good:

Did you notice the “? link” in the ad copy? Adding an extra link for people to click on can increase your Facebook ad’s CTR. + Holini’s also smart about their ad design – use a custom colour filter to turn any stock image into a branded image.

#15: Intercom

#16: Shopify

#17: The New York Times

#18: Asana

#19: Starbucks

#20: Warby Parker

When browsing for new ad examples for the 2019 update, I noticed a few things:

1. An increasing number of advertisers are running video ads – of all the brands I checked out in the Facebook Ads Library, 9/10 had video ads running.
2. Instagram Stories placement is still strongly underused – while Facebook has told that Stories will soon have more views than regular Instagram posts, only 3/10 advertisers had portrait-format Instagram Stories creatives.
3. The best practices haven’t really changed – while there’s a growing trend in colorful and “artsy” ads, the main hacks have remained unchanged: add copy in the ad image, keep it short and catchy, have a clear call-to-action, and so on.

140+ Facebook ad examples, 2018 edition

#1: MOO

What makes this ad so good:

The bright Facebook ad design immediately catches people’s attention + the ad’s headline says clearly what it is they’re selling. When creating Facebook ad images, it’s always a good idea to use an original photo or animation – it’s an easy way to catch people’s attention and show off your branding.

#2: Pipedrive

What makes this ad so good:

The in-image copy makes sure the most important copy gets immediately seen + a CTA button hints people can click on the ad. Pipedrive’s SaaS Facebook ad also makes it easy to understand what product they’re selling – it’s made loud and clear in the ad image, main text, headline, and link description. (Look at it as an interesting use of repetitive yet efficient messaging.)

#3: MindTitan

What makes this ad so good:

This ad example uses the carousel format that lets you add up to 10 images into a single ad (the perfect way of showcasing your products / telling a story) + the ad’s design has an eye-catching contrast to it. You can use Facebook carousel ads to tell a story, showcase your products, or list the benefits to customers (as MindTitan’s ad does).

Full disclosure: MindTitan’s one of my clients ATM.

#4: PayPal

What makes this ad so good:

The icons help to convey the message and make PayPal’s ad a little more engaging, leading to lower Facebook ads cost. A common line between great B2B and B2C Facebook ad examples is their masterful use of colour and minimal design.

#5: Canva

What makes this ad so good:

Canva’s ad is fun and simple at the same time. When you think about your Facebook feed, it’s usually filled with photos. Using a white colourful Facebook ad design helps to get your ad noticed.

#6: Shopify

What makes this ad so good:

Not all Facebook ads are focused on sales. This example by Shopify is using Facebook to share their blog content and increase brand awareness.

#7: Autopilot

What makes this ad so good:

Autopilot ad is a great example of SaaS marketing done right. The text lists their product’s benefits while the carousel’s images showcase their product views and features. As a result, this Facebook ad informs the viewer about Autopilot’s product even before they visit the website.

#8: Zendesk

What makes this ad so good:

The striking minimalism of this ad makes sure people will immediately realize what the product and offer (Try Zendesk Chat) are about. This ad would make for a great remarketing ad for people already familiar with the brand.

#9: Google

What makes this ad so good:

Did you know you can also add videos to your carousel ads? I’ve seen this approach work well for SaaS Facebook ads as it makes an otherwise boring product screenshot come to life.

#10: GoPro

What makes this ad so good:

If you’ve recently launched a new product, you could create a Facebook Custom Audience and advertise it to the existing customer base. How to get them to buy your newest product – offer a trade-up like GoPro.

Read more: How to Set Up Low-budget Facebook Ad Campaigns on Your Own

#11: Hootsuite

What makes this ad so good:

Limited-time offers create a sense of FOMO and make people act quicker (= more signups in a smaller timeframe). When advertising limited-time offers, make sure your campaign budget’s big enough to quickly reach all your audience members.

#12: Teabox

What makes this ad so good:

Teabox’s Facebook video ad example tells a story while also informing people about their upcoming sale. Presale countdown Facebook ads are a great way to build up some hype and get people to save the date.

#13: Leadpages

What makes this ad so good:

If you’ve got some impressive numbers up on your sleeve, why not share these in your Facebook ad. From the no. of users to the no. of people benefitting from your product, mentioning them helps to create more trust in your brand.

#14: OptinMonster

What makes this ad so good:

OptinMonster’s Facebook ad example gives a visual clue to the benefit of their product. This ad certainly caught my attention.

Tip: if you’re doubting between multiple image options, you can always do some Facebook A/B testing to find out what works best.

#15: AWeber

What makes this ad so good:

This Facebook ad isn’t trying to sell you anything. However, it’s asking people to take a fun survey and to submit their email to get their results. In the long term, this Facebook ad is bringing in many new email marketing leads – another interesting way of using Facebook ads as a PPC channel.

#16: Taxify

What makes this ad so good:

Instead of using stock images or screenshots, you can use design tools like Illustrator and Sketch to create a more visual representation of your product. If you consider how crowded Facebook newsfeed is with photos, using a custom design will help you get higher CTRs. And using speed lines wouldn’t hurt, either.

#17: Cobiro

What makes this ad so good:

Cobiro’s Facebook ad is mentioning two well-known brands and even using Google AdWords’ logo. The reason this works is that people will feel more positive about this small brand as they like the bigger brands mentioned.

However, be careful with using other brands’ logos in your ads – you actually need their permission to do so.

#18: IKEA

What makes this ad so good:

The next time you need to announce your sales, instead of creating a complex ad image, simply lay your message out on a blank colourful background. IKEA’s Facebook ad is stunning in its simplicity and efficiency.

#19: Lyft

What makes this ad so good: Well-chosen contrasting colours + straightforward in-image text. In addition, Lyft’s ad copy explains their offer more in detail for those interested.

#20: Soylent

What makes this ad so good: Soylent’s listing all their product’s benefits in the ad copy. You too can use emojis and symbols to add special characters in your ad copy.
Here are some to get you started: ➕ ➡ ✓

#21: GitHub

What makes this ad so good:

This Facebook ad example by GitHub is one of my favourite latest finds. Maybe it’s just me, but I find the gradient background perfect.

Read more: Instagram Ad Design and Copy – The Beginner’s Guide (2018 Update)

#22: SUMO

What makes this ad so good:

This ad looks like it’s part of a Facebook retargeting campaign promoting the the product to people who already tested SUMO’s products. If you’re able to create remarketing audiences of at least 100 people, it’s worth setting up a dedicated ad campaign.

#23: Venngage

What makes this ad so good:

This Facebook ad is sharing an industry report. But before people can download it, they’re asked to submit their email address. + Mentioning the year of your content helps to show it’s relevant NOW.

#24: Drip

What makes this ad so good:

In addition to mentioning the magical word FREE, this Facebook ad example by Drip features a happy-person-photo. All things considered, people will feel more positive about the offer and associate the email course with positive results. A similar approach would also work well in Instagram campaigns.

#25: Asana

What makes this ad so good:

I’ve always been a huge fan of Asana’s colourful Facebook ads – they catch your attention right then and there. When designing your Facebook ads, put it some extra effort as your ad’s image is arguably its most important element (it’s the first thing people will notice).

#26: Allsaints

#27: Happy Socks

What makes this ad so good:

Instead of just promoting their product, Happy Socks is adding a small discount to their offer, making it a lot more attractive to potential buyers. A similar ad could also be used as a remarketing ad – if a website visitor didn’t make a purchase on their first visit, you can offer them a discount to incentivize them to return.

#28: Inkbox

What makes this ad so good:

This Facebook ad copy delivers only the most important information. However, Inkbox’s ad text shows that they’ve perfectly understood their product’s key benefits for the customers.

#29: Adobe Stock

What makes this ad so good:

Another easy way to add a layer of branding on a stock photo is to darken the background image and place your logo over the image. This way, you’ll also increase people’s awareness of your logo.

#30: Cleanly

What makes this ad so good:

This Facebook ad reminds people of a common problem and offers a better solution. Using the “bad” and “good” comparison is a simple way to show people why your product’s beneficial to them.

#31: Hired

What makes this ad so good:

Hired’s Facebook ad example’s copy is actionable and tells exactly what people will get as they click on the ad.

#32: Kissmetrics

What makes this ad so good:

This Facebook ad example is all about the customer – you. “Get, keep, grow…” and other actionable verbs explain the products’ benefits. + the carousel’s symmetry is just spectacular.

#33: New Scientist

What makes this ad so good:

When selling subscription services, you might want to first offer people a free or discounted trial period. Once they’re happy with what they see, you can upsell.

#34: Bloomberg Business

What makes this ad so good:

This example is a little bit different from the rest as it’s a Facebook app install ad.

One of the best practices when promoting a mobile app is to include the name of your app in the ad image. Moreover, to make it clear to people it’s an app, advertisers can include the App Store icons in the design.

#35: Amazon

What makes this ad so good: While this Facebook ad has a really strange headline, it could serve well as a remarketing ad for people interested in this particular product or other toys.

#36: Square

What makes this ad so good:

Here’s another great example of Facebook carousel ad done right. Square is using the carousel’s cards to explain how their product works.

#37: HubSpot

This Facebook ad by HubSpot is a good example of the latest trend: placing the logo and simple text on a solid-color background.

What makes this ad so good:

The best way to inform people about a discount is to place the -X% sign in the Facebook ad image. Overall, using numbers in your Facebook ads is always a good idea.

#38: Heap

What makes this ad so good:

Heap’s Facebook ad is another good example of namedropping. One way to explain your new product to people is via another product they already know.

#39: Grammarly

What makes this ad so good:

Grammarly’s Facebook ad makes a big promise: “Your Life’s About to Change.” Using this copy in the headline is sure to spark many people’s curiosity.

#40: Google

What makes this ad so good:

Google’s Facebook ad is not really about their products. It’s about YOU. When creating ads, think about your customers instead of your product. What’s the unique value you can add to their lives?

#41: Dropbox

What makes this ad so good:

This Facebook ad mentions the size of Dropbox’s user base. If 90k people are already using it, it must be pretty good, right? When you’ve acquired enough customers, you can test a similar approach.

#42: Adidas

What makes this ad so good:

Here’s a great example of how to showcase your product in a simple yet creative way.

#43: Inbound.org

What makes this ad so good:

This Facebook ad example is noteworthy for two reasons: First, how many Facebook ads have you seen that combine black-and-white with bright colours? Second, the ad’s headline addresses directly their core audience – marketers. A more personalized approach is also preferred when creating highly converting ad campaigns.

#44: The Kooples

What makes this ad so good:

This is an example of Facebook dynamic product ads. Here’s how it works: you set up your product catalogue on Facebook and once a person views a particular item on your website, they’ll be shown a personalized retargeting ad with the very item. If you’re in eCommerce, this is your thing!

#45: MailChimp

What makes this ad so good:

In addition to being an amazing email marketing tool, MailChimp’s ads also beam with authenticity. Using a custom design for your Facebook ads is always a preferred option (compared to generic stock images).

See how to set up low-budget Facebook ad campaigns without using boring stock images.

#46: Sleeknote

What makes this ad so good:

Sleeknote’s Facebook ad promises quantifiable results, giving a better sense of how much their product can improve your marketing results.

#47: Asos

What makes this ad so good:

If you’re selling multiple products, use a carousel ad to show people all of them. Moreover, Asos’s ad is super simple, making a light and pleasant impression. Even the SALE sign isn’t too intrusive.

#48: Upwork

What makes this ad so good:

This Facebook ad by Upwork is also focusing on solving a problem for the customers. When writing your Facebook ad headlines, try to use an actionable verb such a “Get” “Try” “Discover” to nudge people to take that action.

#49: ZenHub

What makes this ad so good:

Lately, gradient’s made a comeback and is being used across websites, ads, and other branded material. If you haven’t tried a gradient Facebook ad yet, it’s time to do it.

#50: HubSpot

What makes this ad so good:

One way to get people read the full ad copy is to pose an interesting questions. HubSpot’s Facebook ad image asks “How well do you rank for SEO?” Now which marketers wouldn’t want to find out the answer?

#51: GetResponse

#52: GraphicStock

#53: Marvel

#54: Packlane

#55: Nike

#56: Trapica

#57: Yesware

#58: Copy Hackers

#59: Flywheel

#60: Leadpages

#61: Moz

#62: Sprinklr

#63: The Econimist

#64: Tubular

#65: WishLoop

#66: AppExchange

#67: AdStage

#68: Blue Bottle Coffee

#69: Groupon

#70: Harvest

#71: Google Cloud

#72: Krowdster

#73: Compass

#74: Drift

#75: Eventbrite

#76: CoSchedule

#77: Dell

#78: Amazon Prime Now

#79: Autopilot

#80: LinkedIn

Aaand you’ve reached the end of this rundown.

If you’d like to see your company’s amazingly awesome Facebook ad examples featured in this list, reach out.

The post 215+ Best Facebook Ad Examples (NEW 2025 Update) appeared first on Marketing Fix blog.